2014 download trends of turkey - tamindir
TRANSCRIPT
2014TAMİNDİR
2014 TURKEY MOBILE & DESKTOP DOWNLOAD TRENDS
Content
2014 Turkey Software Download Trends – Introducton 2
Downloadng Applcatons and Games n Turkey 3
The Most Downloaded 10 Androd Apps 4
The Most Downloaded 10 Androd Games 5
The Most Downloaded 10 OS Applcatons 6
The Most Downloaded 10 OS Games 7
The Most Downloaded 10 W ndows Phone Applcatons 8
The Most Downloaded 10 W ndows Phone Games 9
Downloaded Moble Applcaton Breakdown by Platforms 10
Most Preferred Download Categores on Moble Segment 11
10 Top Ctes Downloadng Apps n Turkey 12
Download Rato Accordng to Age Groups 13
Top 5 Download Categores for Androd 14
Top 5 Download Categores for OS 15
Top 5 Download Categores for W ndows Phone 16
Most Downloaded Desktop Softwares of 2014 17
The Most Downloaded PC Games 18
Top 10 Download Categores For PC 19
10 Top Ctes Downloadng Software n Turkey 20
Download Rato Accordng to Age Groups 21
Top 5 Software Download Categores 22
Most Read Gudance Artcles 23
Top 10 Tech News of 2014 24
2014 Moble / Desktop Downloads From Abroad 25
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2014 TURKEY MOBILE & DESKTOP DOWNLOAD TRENDS 2
Caner BAYRAKTARTamndr.com Founder
Tamndr.com defnes many statstcs about the download habts of
technologcal content users' on applcatons, games and
technologcal software. For those frms whch are n advertsement
and moble technologes may fnd those statstcs vary on many
categores, hereby useful for ther market researches or customer
analyss.
TThe data n ths report gathered and analysed by real tme user
vsts, behavours, nterests by pontng the most downloaded
games, applcatons, smlar software and correlated artcles n
order to pursue Turksh software consumers' ntentons. The data
doesn't only consst of basc data features of the behavours, but
also have mportant catchy varables about categorcal
classfcatons, platform varances, demographc and geographc
dedetermnatons.
Settng off by Turksh users' basc data handlng; t appears to be
downloadng software habts s gradually decreased through, but
the volume of the acton remans the same. Our expectatons for
next sx month perod s most lkely conservng ths downloadng
volume whle respondng to ncreasng moble applcaton software
downloadng demand whch s already reachng the volume of 30%
or 50% by software consumers.
TTamndr.com preserves and proves ts own strong poston n
Turkey's applcaton and games, consumer habts on data
mplcaton or nterpretaton by handlng more than 15 mllon
download volume only by tself. Therefore aforementoned delcate
data on ths partcular matter s strong and relable. As a result of
our analytcs and experences, we are producng our frst report
about the Turkey's Software Downloadng Trends. In future we are
confdent thconfdent that the stablty of our analytcal reports wll abde as we
pursue our detaled work on the subject.
2014 DOWNLOAD TRENDS OF TURKEY
2014 TURKEY SOFTWARE DOWNLOAD TRENDS
Can ÇEVRİMEdtor n Chef
We do learn or evaluate ourselves daly and unknowngly by usng
varous applcatons whlst downloadng. Ths condton s not so
dazzlng f we partcularly consder the spreadng quantty of PC
and moble users.
WWhen the pont of the queston s technology, downloadng games
and applcatons we have proven that Tamndr.com perfectly
outlnes valuable data about ths partcular segment as a hgher
volume provder to 130 mllon downloadng rato.
The report, whch has been prepared for your consderaton tres to
shne a lght upon Turkey's user habts by downloadng moble
applcatons, software and games on ths partcular segment.
3
Downloadng Applcatons and Games n Turkey
THE MOST DOWNLOADED MOBILE APPLICATIONS OF 2014 4
The Most Downloaded10 Androd Apps
The analytcs about Androd applcatons s shown as messagng, photo and socal
meda applcatons were preferred densely. The reason of ths densty occurrng s
mostly because Asan moble devce provders do not nclude Google Play on ther
export smartphones. Plan devces wthout Google Play steers consumers to obtan
some applcatons not by applcaton markets but download web stes. On the other
hand popularty of Androd devces ncreases the download volume parallel to ts
consume rato.
1. WHATSAPP 16.12 %
3. GOOGLE PLAY 8.08 %
2. FACEBOOK MOBILE 10.02 %
4. ADOBE FLASH PLAYER 5.58 %
6. RETRICA 3.03 %
5. TANGOO VIDEO CALLS 3.23 %
7. INSTAGRAM 1.99 %
9. MOBOGENIE 1.85 %
8. VIBER 1.89 %
10. FACEBOOK MESSENGER 1.35 %
THE MOST DOWNLOADED MOBILE APPLICATIONS OF 2014 5
The Most Downloaded 10 Androd Games
On the contrary to OS, gamers Androd users prefer most popular and strkng games
n general. Below chart shows the popularty of Androd game downloads and
derved from Tamndr.com's analytcs about Androd game downloads
1. SUBWAY SURFERS 6.22 %
2. CANDY CRUSH SAGA 4.45 %
4. TALKING TOM CAT 2.19 %
5. POU 2.10 %
6. FLAPPY BIRD 2 %
3. OKEY 2.34 %
7. TRAFFIC RACER 1.18 %
8. TEMPLE RUN 2 0.91 %
9 DR. DRIVING 0.87 %
10. FARM HEROES SAGA 0.72 %
THE MOST DOWNLOADED MOBILE APPLICATIONS OF 2014 6
The Most Downloaded 10 OS Applcatons
It would not be an assumpton but a fact that OS users, mostly prefer and download
socal meda servces and photography applcatons frequently. Accordng to ther age
scale; young users are usng such applcatons at most whch determnes the way of
socal behavour they are tend to pursue. On ths segment Facebook s the most
preferred socal network.
On the other hand Ibb (IOn the other hand Ibb (Istanbul Muncpalty) Traffc App s on the lst as well.
Especally n Istanbul routne daly rush hours and heavy traffc crcumstances are the
cause to ths traffc app downloadng tendency.
2. RETRICA 4.35 %
1. WHATSAPP MESSENGER 5.62 %
3. CAMWOW RETRO 1.40 %
4. FACEBOOK MOBILE 1.37 %
6. SKYPE 0.95 %
5. IBBCEP TRAFFIC 1.20 %
8. CIA CALLER IDENTIFICATION 0.80 %
7. FACEBOOK MESSENGER 0.83 %
10. TANGO VIDEO CALLS 0.50 %
9. INSTAGRAM 0.72 %
THE MOST DOWNLOADED MOBILE APPLICATIONS OF 2014 7
The Most Downloaded 10 OS Games
The power race s stll pursung between Androd and IOS devces that s for certan.
But unwllngly OS s havng hard tmes on the popularty aspect amongst Androd
devces on many aspects. But truly and strongly holdng on ts ground by provdng
strong games and applcaton on the applcaton sde of ths never endng rvalry.
BBy glancng through OS game downloads we could make an assumpton that user
are a bt more conservatve on the gamng sde by ther choces. The sustanng
stablty of choosng long lastng qualty games by users, apponts the determnaton
of OS users to perfecton and to the products that have proven themselves for good.
1. CANDY CRUSH SAGA 10.01 %
2. HILL CLIMB RACING 2.73 %
3. TEMPLE RUN 2 1.61 %
4. SUBWAY SURFERS 1.59 %
5. HAY DAY 1.27 %
6. FLAPPY BIRD 1.11 %
7. PET RESCUE SAGA 0.87 %
9. MINECRAFT 0.78 %
8. PAPA PEAR SAGA 0.71 %
10. FARM HEROES SAGA 0.52 %
THE MOST DOWNLOADED MOBILE APPLICATIONS OF 2014 8
The Most Downloaded 10 W ndows Phone Applcatons
The analytcs about W ndows Phone applcatons also show messagng, photo and
socal meda applcatons were preferred wdely. Therefore, t would be easly taken
nto consderaton that users are preferrng to communcate on socal meda networks
as other OS users as well.
On the other hand t s a On the other hand t s a well-known fact that W ndows Applcaton Market s not as
wde and dverse as the other applcaton markets. Ths state of the market mostly
creates an mportant nfluence on user’s applcaton choces. But consderng the
latest download rato and ncreasng varety of the applcaton on the market pledges
a hope for the future effcency of the W ndows Phone Market.
1. WHATSAPP MESSENGER 4.39 %
3. TANGO VIDEO CALLS 1.67 %
2. FACEBOOK MOBILE 1.93 %
6. EGO OTOBUS HATLARI 0.35 %
5. TWITTER 0.43 %
4. FACEBOOK MESSENGER 0.50 %
7. SKYPE 0.29 %
8. VIBER 0.27 %
10. NQ MOBILE 0.12 %
9. YOUTUBE 0.17 %
THE MOST DOWNLOADED MOBILE APPLICATIONS OF 2014 9
The Most Downloaded 10 W ndows Phone Games
It s very obvous that W ndows Phone OS has many gaps and defcences on the
applcatons sde when to compare wth Androd and OS markets. Same state also
vald for the games as well.
PPartcularly, the tendency of marketng only amusement games, sports games,
endless run and racng genre downloads seem obvous that users mostly prefer
well-known standard games to download for ther W ndows phones. W ndows Phone
users unfortunately mostly have to download such games because lack of acton
adventure genres are not varous on ther market.
1. MY TALKING TOM 10.56 %
2. SUBWAY SURFERS 2.15 %
3. OKEY 1.83 %
4. TEMPLE RUN 2 0.41 %
5. ASPHALT 8 AIRBORNE 0.35 %
6. TRAFFIC RACER 0.31 %
7. GTA SAN ANDREAS 0.27 %
8. FIFA 2014 0.22 %
9. FIFA 2013 0.16 %
10. TEMPLE RUN 0.13 %
DOWLOADED MOBILE APPLICATION BREAKDOWN BY PLATFORMS 10
25 Mllon Moble Applcaton Download
18 MILLIONANDROID
5 MILLIONOS
2 MILLIONWINDOWS PHONE
Consderng the dfferences of download rates on dfferent moble platforms,
W ndows Phone users are havng a hgher rato despte the popularty of ther OS. On
the other hand, the hgher download rates of Androd applcatons determne a vast
majorty of users and how they prefer to try new applcatons frequently. Certanly the
boomng download ratos of Tamndr.com descrbes that Androd users do prefer to
use dfferent sources rather than Google Play, for trusted and qualfed applcaton
downloads.
DOWNLOAD PERCENTAGES BY MOBILE PLATFORMS
20%
8%
72%
Androd
OS
W ndows Phone
MOST PREFERRED DOWNLOAD CATEGORIES ON MOBILE SEGMENT 11
Preferred Download Categoreson Moble Segment
Overall analyss on general downloadng categores, defntely ponts that games and
communcatons are vastly preferred applcatons by users. Consderng young adults
and adolescent users are usng ther moble devces, partcularly more excessve than
the other age groups, ths assessment s not a surprse at all.
GAMES17,01%
COMMUNICATION
9,03%TOOLS5,95%
PHOTOGRAPHY AND VIDEO
4,30%
SOCIALMEDIA
2,95%SOUND ANDMUSIC
1,58%LIFE0,91%
EDUCATION0,88%
SECURITY0,86%
NAVIGATION0,75%
TOP 10 CITIES DOWNLOADING APPS IN TURKEY 12
TOP 10 CITIES DOWNLOADING APPS IN TURKEY
İSTANBUL9,5M
İZMİT450K
ANKARA5M
KONYA500K
İZMİR2,5K
BURSA925K
ANTALYA950K ADANA
1,5M
KAYSERİ525K
DİYARBAKIR1M
41% 59% Man
Woman
Accordng to demographc data; provncal downloadng rates are changeable
towards from bg ctes to smaller center of populatons. In Turkey, western provnces
and ctes are showng hgher tendences among the other regons by downloadng
vast amount of applcatons and data accordng to ther populaton ratos.
MOBILE APPLICATION DOWNLOADING BY AGE DISPERSION 13
Interpretng the most downloaded applcatons accordng to age groups we may
smply pont out to users who are older than 45 years old are not very nto
technologcal software or applcatons. On the other hand, ths assumpton has an
mportant msleadng factor.
YYet, our country had an enormous trend of populaton growth startng from 1980. For
ths partcular year, chld brths were extremely hgh among to other decades before
and after ths certan perod of tme. Therefore 34 years old and below ths age group
are just corresponds to ths perod so that the rate of ths age group creates a slght
dfference rato than the other age groups.
TThs certan hgher value presents to those who are at 18-34 age range an opportunty
of becomng a leader on downloadng trends and behavors. Technologcal
breakthrough and modernsm achevements startng from early 1990’s, nevtably
effected that certan age group so easly and made them become famlar wth the
technology.
Download Rato Accordng to Age Groups
0
1M
2M
3M
4M
5M
18-24
4,5 M
25-34
4 M
35-44
2,5 M
45-54
350 K
55-64
275 K
65+
274 K
THE MOST DOWNLOADED MOBILE APPLICATIONS OF 2014 14
Top 5 Download Categores for Androd
COMMUNICATION
1. WHATSAPP
2. TANGO VIDEO CALL
3. VIBER
4. LINE
5. SKYPE
TOOLS
1. GOOGLE PLAY
2. ADOBE FLASH PLAYER
3. İNDİROİD
4. KİM ARIYOR?
5. TORCH
PHOTOGRAPHY AND VIDEO
1. RETRICA
2. WONDERSHARE POWER CAM
3. CANDY CAMERA
4. YOUTUBE
5. PICSART
SOCIAL MEDIA
1. FACEBOOK MOBILE
2. INSTAGRAM
3. TWITTER
4. SWARM
5. ODNOKLASSNIKI
SOUND AND MUSIC
1. PHONE ZİL SESLERİ
2. KUŞ SESİ
3. FİZY
4. SHAZAM
5. SOUNDHOUND
2014 TURKEY SOFTWARE DOWNLOAD TRENDS 15
Top 5 Download Categores for OS
COMMUNICATION
1. WHATSAPP
2. TANGO VIDEO CALL
3. FACEBOOK MESSENGER
4. SKYPE
5. VIBER
TOOLS
1. APP STORE
2. İBB CEP TRAFFIC
3. CIA CALLED IDENTIFICATION
4. HOTSPOT SHIELD
5. WIFI FINDER
PHOTOGRAPHY AND VIDEO
1. RETRICA
2. CAMWOW RETRO
3. DISPLAY RECORDER
4. MOMENT CAM
5. YOUTUBE
SOCIAL MEDIA
1. FACEBOOK MOBILE
2. INSTAGRAM
3. VINE
4. FOURSQUARE
5. TWITTER
SOUND AND MUSIC
1. FIZY MOBILE
2. KARNAVAL RADYO
3. SOUNDHOUND
4. TTNET MÜZİK
5. TUNEIN RADYO
2014 TURKEY SOFTWARE DOWNLOAD TRENDS 16
Top 5 Download Categores for W ndows Phone
COMMUNICATION
1. WHATSAPP
2. TANGO VIDEO CALL
3. SKYPE
4. FACEBOOK MESSENGER
5. VIBER
TOOLS
1. FLASH PLAYER 7 POCKET PC
2. ACTIVE SYNC
3. ADOBE READER POCKET PC
4. SPB MOBILE SHELL
5. UC BROWSER
PHOTOGRAPHY AND VIDEO
1. YOUTUBE
2. NOKIA CREATIVE STUDIO
3. INSTAGRAM BETA
4. PROSHOW
5. PICSART
SOCIAL MEDIA
1. FACEBOOK MOBILE
2. TWITTER
3. WECHAT
4. SWARM
5. FOURSQUARE
SOUND AND MUSIC
1. ZİL SESİ YARATICISI
2. VK MEDIA PLAYER
3. DEEZER
4. RADYO
5. TUNEIN RADYO
THE MOST DOWNLOADED DESKTOP SOFTWARE OF 2014 17
105 Mllon Software Downloads n One Year
In 2014, the most downloaded program beng needed was an nternet browser n
order to meet the need of users. In consequence of ths necessty, Google Chrome has
been consdered an mportant software by a vast majorty of PC users.
On the other hand, a photograph edtng software Photoscape on the moble sde
recompenses the demand for arrangng and organzng photos of users on
smartphones has been opted more than the successors on PC.
1. GOOGLE CHROME 3.2M
2. PHOTOSCAPE 2.6M
3. SKYPE 1.6M
5. UTORRENT 1,4M
4. INTERNET DOWNLOAD MANAGER 1,5M
6. HOTSPOT SHIELD 1.3M
7. ADOBE FLASH PLAYER 1.1M
8. AVAST FREE ANTIVIRUS 1M
9 WINRAR 926K
10. ESET NOD32 916K
THE MOST DOWNLOADED GAMES FROM PC 18
The Most Downloaded PC Games
The most preferred and downloaded PC games are open world, sportng and racng
games and they preserve ther popularty by far the best. These genres have a
common ground on the popularty that s by provdng to users a new style of lfe
whch could be vable n daly lves. Thereby users are mostly n demand of such lfe
experence smulatve games whch leads certan game producton companes to
success whle they are producng some as s.
EURO TRUCKSIMULATOR 2
8,5%MINECRAFT
4,1%LIVE FORSPEED 2
3,1%NFS
UNDERGROUND
3%
CITY CARDRIVING
2,9%PES 2014
2,8%OKEY
2,7%
PES 2013
2,5%EURO TRUCKSIMULATOR
2%
WOLFTEAM
1,8%
THE MOST PREFERRED DESKTOP PROGRAM CATEGORIES 19
Top 10 Download Categores for PC
Downloadng categores suggest a brllant dea about the course of habt by
categores on PC based downloads opted by users. In total the most downloaded
categores are shown as Internet and games lead us to a smple concluson that
preferences ntensfy on such matters. In addton to these, sound and vdeo
categores should be appended to conclude that PC’s are used as a strong
multmeda devce by users n the majorty.
On the On the contrary, securty software downloads are much more preferred on PC
segment compared to moble devces. Ths result ndcates that securng a PC s much
more taken nto consderaton than the securty of moble devces.
INTERNET
19MGAMES
12MSOUND AND MUSIC
10MSECURITY
9,5M
TOOLS
9MPHOTO AND
GRAPHIC
5MDESKTOP
1,5M
EDUCATION AND HOME
750BDEVELOPMENT
TOOLS
660B
BUSINESS WORLD
250B
TOP 10 CITIES DOWNLOADING DESKTOP SOFTWARE IN TURKEY 20
TOP 10 CITIES DOWNLOADING SOFTWARE IN TURKEY
İSTANBUL26,5M
SAMSUN1,8M
ANKARA11,5M
KONYA2,3M
İZMİR8M
BURSA4M
ANTALYA3,5M ADANA
4M
KAYSERİ2,3M
DİYARBAKIR2,3M
21%
79%
Man
Woman
As we have mentoned before, t s perfectly certan that accordng to demographc
data; provncal downloadng rates are changeable towards from bg ctes to smaller
center of populatons. Thereby t s so ordnary that Istanbul carres the leadershp on
downloadng software for PCs.
YYet, by age range male domnated rate statstcs In Turkey ponts out that certan
equalty on moble users by male and female genders are not so vald, when t comes
to software downloadng software for PC. Female users mostly prefer to stck wth
ther moble devces rather than PC. Therefore the wde dfference n ratngs by user
gender dffers by far.
DESKTOP SOFTWARE DOWNLOADING BY AGE DISPERSION 21
Even though, the smlarty on downloadng software habts by age groups on moble
and PC almost talles to one another, however PC always covers more analytc rato on
age range between 18-24. Besdes possessng sophstcated smartphones on ths age
range, the majorty of them have PCs n ther homes as well and that changes the
analytc rato facts most lkely.
On the other hand users abOn the other hand users above 45 years old have a major vast rato of downloadng
PC software comparng to moble applcatons obtanng and nstallng on ther
smartphones as well. But ths number must be consdered by the quantty of ths age
group whch are defntely lower than 18 to 24 years old user groups whch are
excessve by numbers. Whlst habt of possessng a PC at home as a home user s a
general habt and boosts the downloadng ratos by numbers.
Due Due to advances n moble technologes, PC usage most probably would show some
occurrences of lmted declnatons n the comng years.
Download Rato Accordng to Age Groups
0
10M
20M
30M
40M
50M
18-24
31 M
25-34
18 M
35-44
9 M
45-54
4 M
55-64
2 M
65+
1,9 M
THE MOST DOWNLOADED DESKTOP SOFTWARES OF 2014 22
Top 5 Desktop SoftwaresDownload Categores
INTERNET
1. GOOGLE CHROME
2. UTORRENT
3. SKYPE
4. INTERNET DOWNLOAD MANAGER
5. ADOBE FLASH PLAYER
SOUND AND VIDEO
1. VLC MEDIA PLAYER
2. DAEMON TOOLS LITE
3. GOM PLAYER
4. WINDOWS LIVE MOVIE MAKER
5. NERO
SECURITY
1. AVAST FREE ANTIVIRUS
2. HOTSPOT SHIELD
3. ESET NOD32 ANTIVIRUS
4. ULTRASURF
5. AVG ANTIVIRUS FREE EDITION
TOOLS
1. WINRAR
2. CCLEANER
3. BLUESTACKS
4. RECUVA
5. SLIMDRIVERS
PHOTO AND GRAPHIC
1. PHOTOSCAPE
2. ADOBE PHOTOSHOP
3. PICASA
4. PROSHOW PRODUCER
5. AUTOCAD
MOST READ GUIDANCE ARTICLES 23
In generally t was too obvous that artcles, news and blogs about WhatsApp, DNS
gudes and reachng blocked webste manuals ssued n Tamndr.com, were the most
read subjects n the year 2014. On the other hand news about Apple products and
GTA games had an expected ntensve concern as well.
RReaders mostly concern about counselng artcles and blogs about moble comparng
to prevous years, that are the result of the moble technology transton was more
powerful n 2014 and readers tred to keep track of the latest advancements by
followng Tamndr.com.
10 Most Read Gudance Artcles
WhatsApp Tps You Do not Want to Mss
Changng DNS Settngs on Phone and Pads
Softwares to Reach Blocked Content
Speed Up uTorrent; Settngs and Tps
The Best OS Photo Edtng Software
Secret Features of Phone 5 and 5S
How to Use Zenmate?
Best Androd Games of Aprl 2014
Instagram Tps and Trcks You Need to Know About
GTA San Andreas Moble Revew
MOST READ TECH NEWS 24
By glancng through n Tamndr’s counsellng artcles, news and blogs, besdes the
popularty of WhatsApp, due to nternet scope of Turkey VPN and DNS tps, folder
sharng and smlar subjects were mostly taken nto consderaton by readers. But of
course GTA and Apple news have never been gnored, whch was obvous as
expected.
Densty of nDensty of nterest towards moble tps and trck artcles were also shown us that n
the comng years readers wll ncrementally head for such blogs and news parallel to
moble technology development.
Top 10 Tech News of 2014
GTA Release Date Revealed
GTA SanAndreas W ll Celebrate Its Loth Annversary by Releasng HD Verson of The Game
Cloud Has Been Hacked; Celebrty Prvacy Revealead
GTA 5 PC VersonW ll Be Released
Phone 6 Models W th Saphre Screen W ll Be More Expensve
All The Detals About Samsung Galaxy S6 and Its Release Date
World’s Very Frst Owner of Phone 6 Has Dropped The Phone to The Ground
Phone 6 Camera W ll Brm Over The Case a Lttle
They Have Been Cruel and Mercless to Phone 6
PES 2105 Demo Play W ll Be Released Tomorrow
2014 MOBILE / DESKTOP DOWNLOADS FROM ABROAD 25
2.5 Mllon Downloads From Abroad
Eventhough most of the users vst Tamndr from Turkey, the web ste has an ntense
nterest from Turksh language speakng countres as well. Especally Azerbajan has
the vast rato of 25% of all other Turksh language speakng countres among the
followers from abroad.
Ths s an nevtable result of Azerbajans mostly consder Tamndr.com as an
authorty on technologcal development news and blogs.
BBy all means not underestmatng the populaton of Turksh people n USA, Great
Brtan and Cyprus, therewthal those countres provde a hgh amount of readers to
Tamndr.com. In the upcomng years expectaton of reader volume may vary as
Turksh speakng users populaton densty ncrease n those countres.
AMONG 208 COUNTRIES THE MOST DOWNLOAD RECORDED TOP 5
AZERBAJIAN
27,68%USA
15,24%GERMANY
7,03%
CYPRUS
5,63%ENGLAND
4,46%
