2014 digital & media asset management (dmam) logo landscape [slides]
DESCRIPTION
This is our Logo Landscape Series is the 2014 Digital & Media Asset Management Logo Landscape. It shows how the 36 Digital & Media Asset Management options we evaluate in the Digital & Media Asset Management Report fall into 5 groupings: - Enterprise Brand & Digital Asset Management - Broadcast Media Management - SMB / Workgroup DAM & MAM: Platforms - SMB / Workgroup DAM & MAM: Products - Regional & Niche DAM & MAM Players Of course, these categories are merely a starting point for buyers looking to build a shortlist. Indeed, any two-dimensional graphic like this has limitations. In this case we focus on complexity/richness/cost as the key factor on the X axis, but other considerations like geography, license model, delivery model, situational usability, technology base, and architectural approach should also factor into your decision making. In fact, I recommend focusing first on business objectives -- like you'll find in our Custom Short-List Builder (http://www.realstorygroup.com/ShortListBuilder/) -- as a good starting point for further research and diligence. If we can help you here, please let us know.TRANSCRIPT
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Copyright © 2014 Real Story Group www.realstorygroup.com
Enterprise Brand & Digital Asset Management
SMB / Workgroup DAM & MAM: Platforms & Products
Regional & Niche Players
Broadcast MAM
Online Video Platforms Content Delivery Networks
2014 Digital & Media Asset Management Marketplace
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Copyright © 2014 Real Story Group www.realstorygroup.com
The Digital and Media Asset Management (DMAM) research critically evaluates the strengths and weaknesses of 36 Digital and Media Asset Management (DAM & MAM) options.
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Copyright © 2014 Real Story Group www.realstorygroup.com
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