2014 | country summit output

Objectives

1. To discuss line of MC plans and make sure those are aligned2. To align Supply and Demand

3. To share MCP experiences with GCP and BCP

Block 1 Collaborative

Block 2 Purposeful

Block 3 Driven

COUNTRY SUMMIT AGENDA - WE ARE GEN 2015

TIME Saturday 5th Sunday 6th Monday 7th

TIME DAY 1 DAY 2 DAY 3

9:00 9:30 Opening

Opening Sleep 9:00 9:309:30 10:00

GIP Growth

ST Outputs

9:30 10:0010:00 10:30

MCP Sharing I

10:00 10:3010:30 11:00

GIS Implementation 10:30 11:00

11:00 11:30 11:00 11:3011:30 12:00 11:30 12:0012:00 12:30

LUNCH

LUNCH

LUNCH

12:00 12:3012:30 13:00 12:30 13:0013:00 13:30 13:00 13:3013:30 14:00 13:30 14:0014:00 14:30

Plans Presentation

S&D Alignment

MCP LEAD

14:00 14:3014:30 15:00 14:30 15:0015:00 15:30 15:00 15:3015:30 16:00 15:30 16:0016:00 16:30

GCP/BCP Village

Output Compilation

& Closing

16:00 16:3016:30 17:00 16:30 17:0017:00 17:30 17:00 17:3017:30 18:00 17:30 18:0018:00 18:30 Output

Compilation

MCPs in NYC!

18:00 18:3018:30 19:00 18:30 19:0019:00 19:30

Dinner & Party

Dinner & Party

19:00 19:3019:30 20:00 19:30 20:0020:00 20:30 20:00 20:3020:30 21:00 20:30 21:0021:00 21:30 21:00 21:30

MCP SHARING

Our Key Learnings Input to the network

• Finding influential people in your MC team might help you to control team

• Send Alumni to IC Alumni conference (BoA, BoD)• Trust bank so we build common agreement within MC• Ugly truth session - when you say MCP JD and rights to

set proper expectations• Internationals management in MC, making people

aligned to culture, putting focus on them• Big team decision making - where is the line you engage

people and where you need to be MCP• Buying fruits and be close to your MC will help you :)• Making your MC responsible for bounding - MC meetings

provided by other MC members etc.

PLAN SHARING


• Easier visa between Brazil and China• Creation of National GIP Projects MCVP in Brazil• Global Education Team - providing money for GIP sellers - MC

invested in education of them (Turkey)• UK will be focusing on oGIP Teaching• UK apple contract - as many as they can provide, but right now only

EU• Mexico - culture code idea of building team values (based on

Hubspot)• iGIP boost by chamber of commerce with main partners (Mexico with

Brazil and Colombia)• Mexico and Colombia are diminishing growth (around 30% only) in

iGCDP so it is focused on sustainability• Colombia - 10 macro-projects which are tracked 4 on each tuesday

meeting. • US - “using transform instead of change”• US - GIP focus in focused sales - Making country partnerships for

iGIP in US, and focusing on Teaching in oGIP for Colombia mostly (as well as Marketing for other countries)

• MoC - focusing in oGIP - 10 subproducts like Business in BRIC, WENA, Global IT Talent, GLobal Education Talent (short term) etc

- MoC stopping expansions as they made all the best Universities attracted with AIESEC

• Brazil focusing on oGIP teaching• Brazil needs GCDP Eps• Turkey focus will be iGIP following subproduct strategies

(Marketing and Teaching)• Suggestion Teaching GIP could be in developed countries, maybe

we should gave GCDP Teaching only in “3rd world countries” - otherwise it’s very difficult for us to sell difference between teaching oGIP and oGCDP!

• Mexico - back out from Teaching (oGIP and iGIP), focusing on Marketing and IT

• Colombia, Turkey and Mexico are developing sales program activities (all 3 CM have a huge focus on upscaling sales activities)

BCP/GCP SHARING

BCP/GCP 1

The BCP/GCP: Turkey - Sales Intensity

The Results: 2351 Calls / 288 Meetings in 1 day

Why it worked:1. Goals coming from LCs2. National Movement3. Hashtags in twitter - Competition Spirit

Why it didnt work: No Concrete plan to convert and track to Ra

How to use this in my entity:1. Inform LCPs2. Set goals and prepare company

portfolio3. Create excitement for 1 week4. Create a twitter hashtag5. Make sure all LCs are online

BCP/GCP 2

The BCP/GCP: Brazil (oGCDP) – Customer Experience

The Results: Overall NPS (01.07.2013 – 30.06.2014): 62 (2369 Responses)

Last quarter NPS: 66 (545)

Why it worked:1. Awareness of the network2. Operationalization of quality processes3. Ready-to-go and adaptable processes4. RnR system

How to use this in my entity:Find the essentials and translate for network implementation-friendly mode.

Support Material: bit.ly/cembrazil

BCP/GCP 3

The BCP/GCP: Colombia - GIP Projects with Government: Shape Colombia

The Results: 1st round: 28 RE | 2nd round: 100 RE | 3rd round: 160 MA (so far)

Why it worked:1. HR capacity2. External consultancy3. Matching strategies

How to use this in my entity:1. Research on Development Plans of

Government. 2. Research on Budget management by

Government. 3. Set the prices of project to include the

HR capacity (self-sustainable project).

BCP/GCP 4

The BCP/GCP: Colombia - GIP Projects with Government: Holcim case

The Results: 30 Re (so far)

Why it worked:1. BD national policies. 2. BD sharing earnings with LCs. 3. BD selling and delivering with LCs.

How to use this in my entity:1. Define a benefits and rules framework

to enable BD and iGIP to share interests.

2. Build a market approach plan together.

BCP/GCP 5

The BCP/GCP: USA - External brand for TMP/TLP→ Global Leader: The purpose of this project was to analyze the roots of success of these two programs along with the weaknesses, and to make them more externally driven.

The Results: Sub-Products for TMP/TLP that are easy to sell to students. Two programs ie Consultancy Program and Rotational Programs created to meet the need of our customers.

Why it worked:Clear purpose for product development, utilization of the national plenary by creating a national task force and utilization of external tools and professionals to gain credibility

Why it didn’t work: Lack of tracking from the national and local level. Lack of time for implementation

How to use this in my entity:1. Create a team structure2. Create a JD3. Align it to GL sub products4. Use the branding material and selection

criteria5. Have a career path for each member

and track it.

Global Leader Wiki: bit.ly/globalleaderwikiGlobal Leader Recruitment Process: bit.ly/GL_recprocess

BCP/GCP 6

The BCP/GCP: Brazil & Colombia - Brasilombia GIP Matching Mania

The Results: oGIP BR: 30 MAs and 15 RAs for the Colombian National Project

Why it worked:• Fast, Simple, Focused.• There were a lot of TNs from Colombia, a lot of

EPs from Brazil and a lot of people who might be interested in it!

• It was all about making these two publics come to the same place.

How to use this in my entity:1. Pros of the partnership needs to be

shown 2. Showcase the right testimonials,

brochures, creatives, etc. 3. Really invest into the partnership

BCP/GCP 7

The BCP/GCP: MoC - : Sub-product based EP raising

The Results: 47 matches and 68 raises in June, highest in 5 years

Why it worked:1. Align EP expectation with the right added

value of the experience we can deliver2. The sub-products focusing on emerging

economic markets have unique added values compared to other global internship providers that meets the need of many students in China;

3. The sub-products are aligned with global SnD.

How to use this in my entity:1. Make sure under each sub-products,

TNs provide the same added values to the EPs. For example, “Marketing” can be marketing TNs in Unilever in Europe or “marketing” TNs in India, these 2 kinds of TNs provides different added values.

2. Make sure the sub-products are aligning with global SnD.

BCP/GCP 8

The BCP/GCP: Mexico - Momentum

The Results: There is high recognition in Mexican market but in total loss was 92306 USD

Why it worked or didn’t work:1. Control from MC side was too minimum. 2. Instead of making one ILC event we made

AIESEC Alumni Mexico co-responsible and create 6 events.

3. We did not follow up correctly partnerships so we lost pipeline and got broke by borrowing money from other entities and alumni.

How to use this in my entity:Within any international conference - do not put CC only responsible. Make it as a reporting project to whole MC so everyone is aware of situation and possible consequences.

BCP/GCP 9

The BCP/GCP: Mexico - oGIP Mexico - supporting iGIP India. Delivery of CVs even before raising both TNs and EPs, short deadlines

The Results: 24+18 Matches with India

Why it worked or didn’t work:1. Fast communication with MCVPs2. Targeting specific universities in Mexico

How to use this in my entity:Focus your MCVP oGIP not on matching but RA with other countries

BCP/GCP 10

The BCP/GCP: Mexico - Supply and demand management - pocket recruitment for Brazil, Argentina and Colombia iGCDP

The Results: 30 MA with Brazil, 21 MA with Colombia, 7 with Argentina

Why it worked or didn’t work:1. MCVPs iGCDP from Brazil and Colombia put

effort to interview our EPs2. Organized national OPS (only EPs from

Mexico city were taking part in initiative)3. Organized virtual Informative Session:

bit.ly/mexico_IS

How to use this in my entity:• Clear understanding of supply and

demand • Using your neighboring countries for

help

GIP GROWTH


• Talent Capacity: HR focused on iGIP. • Product packaging: At least 5 to 10 TNs per company. • Customer Loyalty as priority• Financial model revision• Sales package: products, VP, global S&D, pricing,

delivery process, sales brochures for companies (one place)

• MC – LC collaboration for sales meetings

• Break mindset: GIP and GCDP for any kind of company (the important is the EP).

• Differentiated sales: Short term internships are sold to SMEs/NGOs/Schools etc whereas long term internships are sold to big companies.

• Financial model adapted to it being short term or long term and varies with the kind of company.

Video: http://bit.ly/cysummit_gip

SUPPLY & DEMAND

ALIGNMENT

MCPs within the country summit aligned their Supply and Demand by connecting VPs of their home entities to start conversation and planning.

This would bring about the process of reviewing the partnership so far in IC.

This would bring about understanding of what would gone well and what’ve gone wrong and help improve relations and collaborate to grow together.

STEERING TEAM OUTPUT

The representatives of the Steering Team present at the Country Summit went through the output of the Steering Team meeting that happened earlier this June.

To see the output, visit the wiki of steering team meeting here: http://bit.ly/stm_output

GIS IMPLEMENTATION

GIS Video: http://bit.ly/cysummit_gis

Inputs to the GIS Development Team

• We need a TN customer-flow• How are the changes going to affect our

financial model? Prices and payment system?

• During sign-up use a “I agree button” to pay afterwards.

• If GIP EPs have training background they should see Teaching TNs as well

MCP’S & EXTERNALS

Topics Discussed: Future trend, MCP JD, MCP Management Insights.

Our Key Learnings

• AIESEC needs to continue breaking down barriers to make people more compassionate. • We cannot solve the problems, but we can help; If we can make the program more relevant, it’s a lot

better. • MCP needs to drive direction and should limit the number of people directly reporting to you under 4. • For the other learnings, please refer to the file: bit.ly/cysummit_external

PROFILES OFE X T E R N A L S

Thomas GooleyFormer Head of Operations

Morgan Stanley Global Wealth and Asset Management Group

Tami Kesselman Founder and Chief Strategy Muse

Vision2Action

CLOSING & OUTPUT

OUR INITIATIVE TO BE COLLABORATIVE, PURPOSEFUL AND DRIVEN TO MAKE GEN2015 HAPPEN!

Video: bit.ly/cysummit_why

2014 | country summit output

Leadership & Management