2014 consumer coping behavior survey - general presentation (5mar2015)

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13th Consumer Coping Behavior Survey Nationwide, 3rd Quarter 2014

(How the Country’s Housewives are Coping with the Hard Times)

by:Social Weather Stations

52 Malingap Street, Sikatuna VillageQuezon City, Philippines

© 2015 by Social Weather Stations. All rights reserved.

(6Mar2015 ver.)

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1st. What is this survey all about?2nd. How was it conducted?3rd. Between the 2013 nationwide coping survey wave and

the 2014 wave, how have housewives changed the classification of product categories among “staple”,

near-staple”, nice-to-have”, “near- dispensable”, and “definitely-dispensable”? 4th. Which categories did housewives classify upward, e.g., from near-staple to staple; and which downward, e.g., from nice-to-have to near-dispensable?

Topic Presentation Sequence …

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5th. What business-growing opportunities do these housewives’ changing budgeting behaviors represent for businesses whose product or products are in those categories?6th. Where should you source your business-growing? NCR, Balance Luzon, Visayas, or Mindanao?7th. How do housewives budget at the level of the brands

per leading brands in a product category?8th. What business-growing opportunities do these housewives’ budgeting at the level of the brands represent for the brand owners?

Topic Presentation Sequence …

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What is this survey all about?

Survey Research Profile

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Coping Study: Going on 13th Year

• 1984 (post-Aquino assassination with 50% inflation rate)

• 1985 (pre-Marcos departure)

• 1986 (Cory economics)

• 1987 (post coup détat #1: August 28, 1987)

• 1990 (post coup détat #2: October 4, 1990)

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• 2001 (Qtr 2 – post-EDSA2 and pre-EDSA3)


• 2001 (Qtr 4 - post-EDSA3 and 9/11)

• 2006 (Qtr 2 – post-failed GMA impeachment & coup)

• 1998 (pre-Erap, post Asian economic crisis)

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• 2014 (Qtr 3 – The legislation of Bangsamoro Basic Law)


• 2008 (Qtr 3 – pre-Global economic crisis)

• 2012 (Qtr 3 – P-Noy economics)

• 2013 (Qtr 3 – PDAF Scam)

Eunice Sarsonas

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How have housewives treated each of the 151 product categories in their budget? Have they …

1) not bought/used item ever since?2) dropped item from the budget even before?3) dropped from the budget just now?4) substituted something else for it?5) reduced buying/using it?

Research Questions Answered …

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Research Questions Answered …

How did housewives budget at the level of the brands per product category?

6) economized on its usage?7) put it back into their budget?8) maintained its buying, usage?9) bought/used it even more?

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How wasthis survey

conducted?

Survey Research Profile

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… took care of the survey’s questionnaire pretesting, revising, fielding and data tabulation.

Throughout Dr. Ned Roberto remained as Survey Director, specially for the design stage and the data analysis.

SWS made sure that the survey respondent sampling and data gathering = internally + externally valid.

Social Weather Stations (SWS) …

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Internally valid, i.e., measured what was to be measured. How?

1st, SWS interviewed from September 23 to 27, 2014 the target 1,200 housewife respondents equally divided among NCR, Balance Luzon, Visayas and Mindanao and across all 4 SECs (classes AB, C, D, and E), and urban + rural.

2nd, SWS pretested and then revised accordingly the survey questionnaire.

FIRST …

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Externally valid, i.e., measured what’s true of the total population of the country’s housewives. How?

1st, SWS sampled survey respondents from a representative sampling frame: latest barangay listing.

2nd, SWS utilized proportional sampling of provinces, municipalities and barangays, and random selection of households by barangay.

SECOND …

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How are housewives coping via budgeting for

recurrent expenditures on

product categories?

On Recurrent Expenditures …

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The Consumer Coping Behavior Cycle

No Put

item in thebudget?

Non-usersegment

Yes

No

Trier-usersegment

Keepitem in thebudget?

Lapse-usersegment

Putitem back in the

budget?

Yes Maintainersegment

Yes

No

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1st. The Maintainer Segment= Core maintainers (% maintaining item

in the budget) + Big spenders/users (% buy even

more) + Returnees (% put back in the budget).

What to do with maintainers: target consumer behavior = to retain, so for a consumer retention campaign.

Consumer Coping Segments …

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2nd. The Lapser (Deserter) Segment= Core (% who dropped item just

now + % dropped item even before) + Economizers (% economizing item) + Switchers (% substituting for

another)

What to do with lapsed users: target behavior = to re-acquire, so for a consumer re-acquisition campaign.


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3rd. The Non-User Segment (Non-Users = 100% – [(% Maintainers) + (% Lapsers)])

= (% not bought/used item ever since)

What to do with non-users: target behavior = to convert from a non-user to a user, so for a new consumer acquisition campaign.


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How good a source of business is a

product category (ProdCat) with a

given % maintainers?

Classifying a Product Category …

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Product Category #1: “Staple” Product Category #2: “Near-Staple” Product Category #3: “Nice-to-Have” Product Category #4: “Near-Dispensable” Product Category #5: “Definitely Dispensable”

5 Uncovered Product Categories…

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Classifying any product category as a “Staple” is based on that category’s % maintainers, specifically, an 81% to 100%.

The underlying logic here says that the more consumers maintain a category in their budget, the more of a “staple” character is taken on by that category.

The actual language that a consumer uses for a “staple” category is: “It’s something I can’t do without” or something that’s “absolutely necessary.”

Basis of classifying

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Classifying any product category as a “Definitely Dispensable” is based on that category’s % maintainers, specifically, a 0% to 20%.

The underlying logic here says that the least consumers maintain a category in their budget, the more of a “definitely dispensable” character is taken on by that category.

The actual language that a consumer uses for a “definitely dispensable” category is: “It’s something I certainly can do without” or something that’s “absolutely dispensable.”


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All the other categories between “staple” and “definitely dispensable” are each calibrated in terms of 20% interval.

Thus, “near-dispensable” is based on a category’s % maintainers of 21% to 40%; “nice-to-have” is based on a category’s % maintainers of 41% to 60%; and “near-staple” is based on a category’s % maintainer of 61% to 80%..


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Product Categories Surveyed

Live chicken I IDressed chicken I IFresh/table eggs I IFresh vegetables I IFresh fish I IRice I IFresh meat I IFresh fruits I I

Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

Fresh Foods:

Note: I = Included, E = Excluded, A = Added

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Canned meat I ICanned corned beef I IHotdogs A IBeef Loaf A ILuncheon Meat A ICanned viand I ECanned mackerel A I

Processed and Packaged Food:


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Canned squid A ECanned fruits I ECanned mixed fruits like fruit cocktails I I

Canned pineapple tidbits/chunks I I

Canned fish I I



Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Canned sardines I ICanned tuna I IInstant noodle I IInstant spaghetti I ESpaghetti I IMacaroni I I



Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Breakfast cereals - AChips and curls - APork and beans I IRoasted chicken I ISauces I ISpaghetti sauce I ITomato paste I I



Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Tomato sauce I IDried fish I I



Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Cooking oil I ICatsup I ILiquid seasoning I IAll-purpose flavorings - ASinigang mixes - ASautéing ingredients I IFish sauce I I

Cooking and Food Aide/Condiments:


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Sugar I IVinegar I ISoy sauce I I

Cooking and Food Aide/Condiments:


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Infant/starter formula I IFollow-on formula I IGrowing up milk I IPowdered filled milk for kids I I

Powd. coffee creamer I IPowd. chocolate drink I ICondensed milk I I

Milk, Dairy Products:


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Evaporated milk I IReady to drink milk in tetra or can I I

RTD low-fat milk I IRTD sterilized milk I IRTD chocolate milk I I



Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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RTD white milk I IRTD flavored milk I ICereal milk drink - AIce cream (single serve) I IIce cream (bulk) I IChocolates A IChocolate candy (local) I IChocolate candy (imp.) I I



Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Beer I IBottled water in 5 gal. bottles for use w/ dispenser I I

Purified water from water filling stations I I

Water in plastic bottles I I

Refreshments/Liquid/ Powdered Drinks:


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Powdered or ready to drink energy drink I I

Fruit juice in foil pack I IFruit juice in can I IFruit juice tetra pack I ILiquid fruit juice concentrate I I

Refreshments/Liquid/Powdered Drinks:


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Powdered fruit juice I IPowdered tea I IRoast & ground coffee I IInstant coffee/soluble (powdered) coffee I I

Soft drinks I ITea bags I I

Refreshments/Liquid/ Powdered Drinks:


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Canned tea drink I ERTD iced tea I I

Chocolate drink in tetra or can I I

Yogurt drink I I3-in-1 coffee A I

Refreshments/Liquid/Powdered Drinks:


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Pandesal I ILoaf bread/tasty I IButter I ICheese spread I ICheese I IMargarine I IMayonnaise I I

Bread and Bread Spreads:


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Sandwich spread I IBiscuits I INon-filled biscuits - AFilled biscuits - AFlat wafers - AEnrobed chocolates - APackaged cupcakes - A

Bread and Bread Spreads:


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Visit to a family doctor I IVisit to a specialist doc I IVisiting the dentist I IHeadache medicine I ICough/cold medicine I IMedicine for stomach-ache, acidity I I

Health Care Products and Services


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Vitamins from a drug-store or supermarket I I

Adult vitamins - APediatric vitamins/ vitamins for kids - A

Supplements, vitamins for beauty - A

Health Care Products and Services


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Bank and/or remittance center - A

Financial services


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Alcohol I IAstringent I ECleansing cream I ICologne I ILadies cologne - AFacial wash I ILotion I IMake-up I I

Beauty Care Products


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Talcum powder I IWhitener I I


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

Beauty Care Products

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Deodorant I ISanitary napkin I IPanty liners I IShampoo I IConditioner I IToothpaste I IToothbrush I IToilet paper I I

Personal Care Prod.


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Feminine wash I IBaby oil I IBath soap I IDetergent soap (bar or powder) I I

Denture care prod.e.g. denture adhesive & denture cleanser I E

Personal Care Prod.


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Therapeutic toothpastes for sensitive teeth and gum care I E

Mouthwash I IRubber shoes I ICasual shoes - A

Personal Care Prod.


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Sandals - ASports bra & panty - ASports sando I ISports jersey shirts I ISports bag I IBackpack & body bag - A

Sports jacket I I

Personal Care Prod.


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Baby wipes I IDisposable diapers for babies I I

Disposable diapers for adults I E

Baby / Elderly Needs


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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LPG I IFloor wax I IBleach - AFabric Conditioner - ASubscription/load on internet connection used at home I I

Household Utilities& Expenditures


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Landline phone subscription I I

Cable TV subscription I IPrepaid cellphone load I IPostpaid cellphone subscription I E

Cellphone accessories I E

Household Utilities & Expenditures


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Use of electricity I IUse of water I INewspapers I IMagazines or comics I E

Household Utilities & Expenditures


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Eating out on jollijeep or food vendors I E

Eating out on a carinderia I I

Eating out on a fast food restaurant I I

Recreational & Entertainment Expend.


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Eating out in a foodcourt I EEating out on a sidewalk I EOrdering food for deliveryfrom a fast food restau I E

Watching movies I EMalling I I

Recreational &Entertainment Expend.


Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Going to an internet café to email/chat I E

Going to an internet café for online gaming I E



Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Visiting a health & beautycenter/salon I E

Visiting a gym/fitness ctr. I EVisiting a spa/massage place I E



Product Categories

2013 (155

ProdCats)

2014 (151

ProdCats)

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Geo Mkt Seg S N-S N2H ND DD Total NCR 15% 15% 19% 30% 21% 100%Bal. Luzon 9 13 16 32 30 100%Visayas 8 11 12 20 50 100%Mindanao 8 11 7 17 57 100%

As % of Product Categories:2014 data

2013 dataGeo Mkt Seg S N-S N2H ND DD Total

NCR 12% 13% 10% 31% 34% 100%Bal. Luzon 8 12 10 21 50 100%Visayas 8 10 10 15 57 100%Mindanao 6 7 7 15 65 100%

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What does it mean, for example, that the “% staple” for 2014 vs. 2013 has increased while the “% definitely

dispensable” has decreased?

For discussion and trending…

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What Category Classifications

Prevailed in 2014 versus 2013?

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… PER ProdCat Classification.1st. How many ProdCats classified as such in 2014

vs 2013? Marketing implications?2nd. What ProdCats were added as such classification in 2014 vs 2013? Were these upward, e.g., from near-staple to staple, or downward; e.g., from nice-to-have to near-dispensable? Marketing implications?

Sequence of Analysis …

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3rd. Were the Rankings as such classification the same in the 2 survey waves? Marketing

implications?4th. What do you do with a ProdCat where your brand belongs?

How do you monitor the movement of consumers’ ProdCat Classification?

Do you pursue a consumer retention, re-acquisition, or acquisition campaign in that ProdCat?

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Reminder

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Classifying any product category as a “Staple” is based on that category’s % maintainers, specifically, a 81% to 100%.

The underlying logic here says that the more consumers maintain a category in their budget, the more of a “staple” character is taken on by that category.

The actual language that a consumer uses for a “staple” category is: “It’s something I can’t do without” or something that’s “absolutely necessary.”

THINK Pause …

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Classifying any product category as a “Definitely Dispensable” is based on that category’s % maintainers, specifically, a 0% to 20%.

The underlying logic here says that the least consumers maintain a category in their budget, the more of a “definitely dispensable” character is taken on by that category.

The actual language that a consumer uses for a “definitely dispensable” category is: “It’s something I certainly can do without” or something that’s “absolutely dispensable.”

THINK Pause …

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All the other categories between “staple” and “definitely dispensable” are each calibrated in terms of 20% interval.

Thus, “near-dispensable” is based on a category’s % maintainers of 21% to 40%; “nice-to-have” is based on a category’s % maintainers of 41% to 60%; and “near-staple” is based on a category’s % maintainer of 61% to 80%..

THINK Pause …

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In NCR, the Category

Classifications Prevailing in 2014 versus 2013 are…

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STAPLE Product Categories

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1st. How many ProdCats did Housewives

classify as STAPLE in

2014 vs 2013?

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In 2014, housewives classified 23 product categories as “staples”,

higher than 19 in 2013. 18 staples in 2013 remained as

staples in 2014.

Implication? First indication of changing housewives’ product

classifying, re-classifying behavior, say, from near-staple up to staple, or

from staple down to near-staple.

Housewives’ Product Classifying/Re-classifying Behavior: STAPLES

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2nd. What ProdCats were

added as STAPLE in 2014 vs 2013?

What kind of additions were

these?

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In 2014, what product categories did housewives add to their list of “staples?”

These are: (1) Use of electricity, (2) Pandesal, (3) Alcohol, (4) Fabric conditioner, and (5) Biscuits.

In 2013, where did housewives classify these 5?


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In 2013, these 2014 “staples” were: Use of electricity= near-staple Pandesal= near-staple Alcohol= near-staple Fabric conditioner= asked for the first

time in 2014 Biscuits= near-staple

Do these additions represent housewives’ classifying these product categories upward or downward?


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The budgeting housewives can change where to classify your product categories.

In all 5 additions, except fabric conditioner, the change was one step upward to the staple classification from near-staple.

Implication? Second indication of changing housewives’ product classifying, re-classifying behavior.


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3rd. Were the Rankings as STAPLE the

same in the 2 survey waves or

downward?

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In terms of ranking* as “staple,” change in housewives classifying = same or upward.

Rank 1: Bath soap = same, retained #1 ranking;Toothpaste and Detergent soap (both upward, fr #2 ranking

in 2013) Rank 2: Rice (upward, fr #6 ranking)

Rank 3: Shampoo (retained #3 ranking)Soy sauce (upward fr #4 ranking)

Implication? Sustainability of “retention,” in question. Key? Find out from researching

bath soap.


*Note: The product categories were ranked based on the percentage of those saying they “used or bought as before” or the “core maintainers”.

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Supporting Coping Survey Data

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Staple in NCRslide 1 of 4

Rank 2014 Rank 2013

1 Bath soap1 Toothpaste1 Detergent soap2 Rice3 Shampoo3 Soy sauce

1 Bath soap

2 Toothpaste3 Detergent soap3 Shampoo

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Rank 2014 Rank 2013

4 Cooking oil4 Fresh vegetables5 Vinegar6 Use of water7 Fresh fish7 Sugar8 Toothbrush9 Talcum powder9 Use of electricity

4 Vinegar4 Soy sauce5 Cooking oil6 Rice7 Sugar

8 Fresh vegetables9 Fresh/table eggs

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Rank 2014 Rank 2013

10 Fresh/table eggs10 Pandesal11 Sanitary napkin11 LPG12 Alcohol

10 Fresh fish10 Talcum powder11 Toothbrush

12 3-in-1 coffee12 Sanitary napkin

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Rank 2014 Rank 2013

13 Fabric conditioner

14 3-in-1 coffee14 Biscuits

13 Sautéing ingredients

13 LPG 13 Use of water

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What to do with the categories

where your brand belongs?

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1st . To monitor the upward or downward category re-classification by housewives … Keep your sponsorship of the

survey in the next survey wave, or Integrate the coping survey into

your UAI.

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2nd . Focus on the largest coping

segment of the category with the appropriate: Customer retention, Customer re-acquisition, or Customer acquisition campaign SWS is prepared to assist in this

campaign formulation.

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Reminder

8686

1st. The Maintainer Segment= Core maintainers (% maintaining item

in the budget) + Big spenders/users (% buy even

more) + Returnees (% put back in the budget).

What to do with maintainers: target consumer behavior = to retain, so for a consumer retention campaign.


8787

2nd. The Lapser (Deserter) Segment= Core (% who dropped item just

now + % dropped item even before) + Economizers (% economizing item) + Switchers (% substituting for

another)

What to do with lapsed users: target behavior = to re-acquire, so for a consumer re-acquisition campaign.


8888

3rd. The Non-User Segment (Non-Users = 100% – [(% Maintainers) + (% Lapsers)])

= (% not bought/used item ever since)

What to do with non-users: target behavior = to convert from a non-user to a user, so for a new consumer acquisition campaign.


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Staple ProdCat in NCRslide 1 of 4

Note: CM = core maintainers; BSU = big spenders/users; Ret = Returnees. Cor = core lapsers; Eco = economizers; Swi = switchers. NUES = not use ever since. *Non-Users = 100% – [(% Maintainers) + (% Lapsers)]

Bath soap 98=0+95+3 2=0+2+0 0=100-100Toothpaste 98=0+94+3 2=0+2+0 0=100-100Detergent soap (bar/powder) 98=0+93+4 2=0+2+0 0=100-100

Rice 97=0+83+14 3=0+2+1 0=100-100Shampoo 96=0+93+3 4=1+2+1 0=100-100Soy sauce 96=0+94+2 4=1+4+0 0=100-100

Categories (A) Maintainers (B) Lapsers Non-Users

(= Ret+CM+BSU) (= Cor+Eco+Sw) = 100-(A+B)

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Cooking oil 95=0+90+6 5=0+5+0 0=100-100Fresh vegetables 95=1+83+10 5=1+5+0 0=100-100Vinegar 94=0+92+2 6=1+5+0 0=100-100Use of water 92=0+87+5 8=1+7+0 0=100-100Fresh fish 90=0+82+7 10=1+9+0 0=100-100Sugar 90=0+85+4 10=5+6+0 0=100-100Toothbrush 89=0+87+2 11=4+7+1 0=100-100Talcum powd. 88=0+86+2 11=6+5+0 0=100-100



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Use of electricity 88=0+82+6 12=1+11+0 0=100-100Fresh/table eggs 87=1+79+7 13=2+11+1 0=100-100Pandesal 87=1+84+2 13=5+8+0 0=100-100Sanitary napkin 85=0+83+2 13=10+3+1 1=100-99LPG 85=0+83+2 12=8+3+1 3=100-97Alcohol 83=2+79+3 16=10+5+1 1=100-99



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Fabric conditioner 82=1+80+1 16=9+7+0 2=100-983-in-1 coffee 81=0+75+6 17=8+8+0 2=100-98Biscuits 81=1+78+2 19=8+10+1 0=100-100



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Staple ProdCat in NCR_ABslide 1 of 7

Fresh vegetables100=0+86+140=0+0+0 0=100-100

Fresh fish100=0+94+6 0=0+0+0 0=100-100Vinegar100=0+94+6 0=0+0+0 0=100-100Soy sauce100=0+97+3 0=0+0+0 0=100-100Toothpaste100=0+97+3 0=0+0+0 0=100-100Bath soap100=0+97+3 0=0+0+0 0=100-100Detergent soap (bar or powder)100=0+91+9 0=0+0+0 0=100-100



9595


LPG 100=0+100+0 0=0+0+0 0=100-100Rice 97=0+89+9 3=3+0+0 0=100-100Cooking oil97=0+91+6 3=0+3+0 0=100-100Sugar 97=0+91+6 3=3+0+0 0=100-100Alcohol97=3+91+3 3=3+0+0 0=100-100Shampoo97=0+97+0 3=3+0+0 0=100-100Fresh meat94=0+86+9 6=0+6+0 0=100-100Fresh fruits94=0+86+9 6=3+3+0 0=100-100Loaf bread/tasty 94=0+91+3 6=3+3+0 0=100-100



9696


Talcum powd.94=0+91+3 6=6+0+0 0=100-100Toothbrush94=0+91+3 6=0+6+0 0=100-100Fabric conditioner94=0+94+0 6=6+0+0 0=100-100

Dressed chicken91=3+83+6 9=3+6+0 0=100-100

Fresh/table eggs 91=0+86+6 9=3+6+0 0=100-100

Catsup 91=0+89+3 9=0+9+0 0=100-100



9797


Sinigang mixes 91=0+89+3 9=6+3+0 0=100-100

Non-filled biscuits91=0+91+0 9=6+3+0 0=100-100

Use of water91=0+86+6 9=0+9+0 0=100-100Pandesal89=3+86+0 11=3+9+0 0=100-100Biscuits89=0+86+3 11=0+11+0 0=100-100Headache medicine89=0+86+3 11=6+6+0 0=100-100

Conditioner89=0+89+0 11=9+3+0 0=100-100



9898


Subscription/load on inter-net conn. used at home89=0+86+36=6+0+0 6=100-94

Use of electricity89=0+83+6 11=0+11+0 0=100-100

Tomato sauce86=3+83+014=11+3+0 0=100-100Sautéing ingredients86=0+86+0 11=11+0+0 3=100-97



9999


Vitamins from a drugstore, supermarket86=3+83+014=14+0+0 0=100-100

Deodorant86=0+86+0 11=11+0+0 3=100-97Sanitary napkin86=0+86+0 14=9+3+3 0=100-100

Prepaid cell-phone load86=0+86+0 14=9+6+0 0=100-100

Cheese83=0+80+3 17=3+14+0 0=100-100



100100


Cough/cold medicine83=3+77+3 17=11+6+0 0=100-100

Fem. wash83=0+83+0 14=11+3+0 3=100-97



101101

Staple ProdCat in NCR_Cslide 1 of 4

Soy sauce95=0+86+9 5=0+5+0 0=100-100Toothpaste95=0+91+5 5=0+5+0 0=100-100Fresh veg’bles91=0+77+149=0+9+0 0=100-100Cooking oil91=0+91+0 9=0+9+0 0=100-100Sugar 91=0+86+5 9=5+5+0 0=100-100Sanitary nap91=0+91+0 5=0+5+0 5=100-95Bath soap91=0+82+9 9=0+5+5 0=100-100Deterg’t soap (bar or powd.)91=0+82+99=0+5+5 0=100-100



102102


LPG 91=5+77+9 9=0+9+0 0=100-100Fabric conditioner91=0+86+5 5=0+0+5 5=100-95Use of water91=0+86+5 9=0+9+0 0=100-100Fresh/table eggs 86=5+68+14 14=0+14+0 0=100-100Fresh fish86=0+73+14 14=0+14+0 0=100-100Rice 86=0+73+14 14=0+9+5 0=100-100Fish sauce86=0+82+5 14=0+14+0 0=100-100



103103


Vinegar86=0+82+5 14=5+9+0 0=100-100Talcum powd.86=0+82+5 9=0+9+0 5=100-95Shampoo86=0+82+5 14=0+9+5 0=100-100Use of electricity86=0+82+5 14=0+14+0 0=100-100Fresh fruits82=5+64+14 14=5+9+0 5=100-95Canned sardines82=0+77+5 18=14+5+0 0=100-100



104104


Sinigang mixes 82=0+77+5 18=5+14+0 0=100-100Biscuits82=5+73+5 18=9+9+0 0=100-100Conditioner82=0+77+5 18=9+9+0 0=100-100Bleach 82=0+77+5 14=5+5+5 5=100-95Prepaid cell-phone load82=0+77+5 14=5+9+0 5=100-95



105105

Staple ProdCat in NCR_Dslide 1 of 3

Bath soap99=0+97+2 1=0+1+0 0=100-100Deterg’t soap (bar/powd)99=0+96+3 1=0+1+0 0=100-100

Rice 98=0+81+16 2=0+2+0 0=100-100Toothpaste98=0+95+3 2=0+2+0 0=100-100Shampoo97=0+94+2 3=1+1+1 0=100-100Fresh vegetables95=1+84+10 5=1+4+0 0=100-100

Cooking oil95=0+88+7 5=0+5+0 0=100-100



106106


Soy sauce95=0+94+1 5=1+4+0 0=100-100Vinegar93=0+93+0 7=1+5+0 0=100-100Use of water92=0+87+5 8=1+6+0 0=100-100Toothbrush91=0+90+1 9=3+5+1 0=100-100Fresh fish90=0+82+8 10=1+9+0 0=100-100Sugar 90=0+85+4 10=4+6+0 0=100-100Pandesal89=0+87+2 11=5+6+0 0=100-100Talc. powder88=0+87+1 12=8+4+0 0=100-100



107107



Fresh/table eggs 86=0+79+6 14=1+12+1 0=100-100

San’try nap86=0+84+2 13=10+2+1 1=100-99LPG 85=0+83+2 13=8+3+2 1=100-99Alcohol83=1+79+2 16=11+5+0 1=100-993-in-1 coffee81=0+77+3 17=8+9+0 2=100-98Deodorant81=0+80+1 13=12+1+0 6=100-94



108108

Staple ProdCat in NCR_Eslide 1 of 3

Rice 100=3+91+6 0=0+0+0 0=100-100Cooking oil100=0+97+3 0=0+0+0 0=100-100Instant noodle97=0+89+93=3+0+0 0=100-100Soy sauce97=0+94+3 3=0+3+0 0=100-100Shampoo97=91+6+0 3=0+0+3 0=100-100Toothpaste97=91+6+0 3=0+0+3 0=100-100Bath soap97=91+6+0 3=0+0+3 0=100-100Vinegar94=0+91+3 6=0+6+0 0=100-100



109109


Deterg’t soap (bar/powder)94=89+6+0 6=3+0+3 0=100-100

Sautéing ingredients91=0+89+3 9=0+9+0 0=100-100

3-in-1 coffee91=0+69+23 9=6+3+0 0=100-100Use of water91=89+3+0 9=0+0+9 0=100-100Fresh/table eggs 89=3+77+9 11=3+9+0 0=100-100



110110


Fresh vegetables89=6+80+3 11=0+11+0 0=100-100


Biscuits86=0+80+6 14=9+6+0 0=100-100Talcum powd.86=83+3+014=3+3+9 0=100-100Fresh fish83=3+80+0 17=6+11+0 0=100-100Fabric conditioner83=80+3+017=14+0+3 0=100-100



111

Staple ProdCat in Balance Luzonslide 1 of 2

Detergent soap (bar or powder) 96=2+87+7 4=0+3+1 0=100-100

Bath soap 95=2+88+5 5=1+4+0 0=100-100Toothpaste 94=2+88+4 6=0+5+0 0=100-100Shampoo 93=2+88+3 7=0+7+0 0=100-100Rice 91=1+70+20 8=0+8+0 1=100-99Soy sauce 90=3+82+4 10=0+10+0 0=100-100Sugar 89=2+77+10 11=1+10+0 0=100-100



112

Staple ProdCat in Balance Luzonslide 2 of 2

Toothbrush 89=2+85+3 10=3+7+0 0=100-100Cooking oil 88=3+76+9 12=0+11+1 0=100-100Fresh vegetables 87=3+71+13 12=2+10+0 1=100-99

Vinegar 87=4+80+4 12=1+10+1 0=100-100Talcum powd. 87=3+80+4 13=3+10+0 0=100-100Use of water 87=1+83+3 9=2+7+0 3=100-97



Staple ProdCat in Balance Luzon_ABslide 1 of 3

Bath soap100=3+94+3 0=0+0+0 0=100-100Detergent

soap (bar or powder)100=3+91+6 0=0+0+0 0=100-100


Soy sauce97=0+94+3 3=0+3+0 0=100-100Shampoo97=3+91+3 3=0+3+0 0=100-100Rice 94=0+70+24 3=0+3+0 3=100-97Vinegar94=0+91+3 6=0+6+0 0=100-100




Toothpaste94=3+82+9 6=0+6+0 0=100-100Fresh fish91=0+82+9 9=0+9+0 0=100-100Toothbrush91=6+85+0 9=3+6+0 0=100-100Fabric

conditioner91=0+91+0 9=3+6+0 0=100-100Fresh/table

eggs 88=0+79+9 12=0+12+0 0=100-100Cooking oil88=3+73+1212=0+12+0 0=100-100LPG 88=0+82+6 12=3+9+0 0=100-100




Use of water88=3+85+012=0+12+0 0=100-100Catsup 85=3+76+6 15=6+9+0 0=100-100Biscuits85=3+76+6 15=3+12+0 0=100-100Lotion 85=0+79+6 12=9+3+0 3=100-97Alcohol82=3+73+6 18=9+9+0 0=100-100Talcum powd.82=0+76+615=9+6+0 3=100-97Deodorant82=3+79+0 12=3+9+0 6=100-94Conditioner82=0+82+0 12=6+6+0 6=100-94Bleach 82=0+79+3 15=6+6+3 3=100-97



Staple ProdCat in Balance Luzon_Cslide 1 of 3

Vinegar100=0+95+5 0=0+0+0 0=100-100Soy sauce100=0+95+5 0=0+0+0 0=100-100Shampoo100=0+95+5 0=0+0+0 0=100-100Toothpaste100=0+95+5 0=0+0+0 0=100-100Detergent



Fresh fish95=0+80+15 5=0+5+0 0=100-100




Rice 95=0+65+30 5=0+5+0 0=100-100Cooking oil95=0+90+5 5=0+5+0 0=100-100Sugar95=0+85+10 5=0+5+0 0=100-100Deodorant95=0+90+5 5=0+5+0 0=100-100Toothbrush95=0+90+5 5=0+5+0 0=100-100Bath soap95=0+90+5 5=0+5+0 0=100-100Cough/cold

medicine90=0+85+5 10=5+5+0 0=100-100Talcum powd.90=0+85+510=0+10+0 0=100-100




Use of water90=0+85+510=0+10+0 0=100-100Sautéing

ingredients85=0+85+015=15+0+0 0=100-100Biscuits85=5+75+5 15=0+15+0 0=100-100Headache

medicine85=0+80+5 15=5+10+0 0=100-100



Staple ProdCat in Balance Luzon_Dslide 1 of 2

Detergent soap (bar or powder)96=2+85+8 4=0+3+1 0=100-100

Toothpaste94=2+87+4 6=0+5+0 0=100-100Bath soap94=2+87+5 6=0+5+0 0=100-100Shampoo91=2+87+2 9=0+8+0 0=100-100Rice 90=1+71+17 10=0+9+0 0=100-100Cooking oil89=2+76+1111=0+10+1 0=100-100Sugar89=3+76+10 11=1+10+0 0=100-100



Staple ProdCat in Balance Luzon_Dslide 2 of 2

Soy sauce88=4+80+4 12=0+11+0 0=100-100Toothbrush88=2+83+3 11=3+8+0 0=100-100Talcum powd.87=3+81+313=2+10+0 0=100-100Use of water87=1+83+3 9=3+6+0 3=100-97Vinegar86=4+79+3 14=1+10+2 0=100-100Fresh

vegetables85=2+72+1115=3+12+0 0=100-100



Staple ProdCat in Balance Luzon_Eslide1 of 2

Sugar95=0+79+17 5=0+5+0 0=100-100Bath soap95=0+88+7 5=2+2+0 0=100-100Detergent


Rice 93=0+69+24 7=0+7+0 0=100-100Shampoo93=5+86+2 7=0+7+0 0=100-100Toothpaste93=0+93+0 7=0+7+0 0=100-100Toothbrush90=0+88+2 10=5+5+0 0=100-100



Staple ProdCat in Balance Luzon_Eslide 2 of 2

Soy sauce88=5+76+7 12=0+12+0 0=100-100Talcum powd.88=10+74+512=0+12+0 0=100-100Use of water86=0+81+5 7=0+7+0 7=100-93Fresh

vegetables83=5+64+1412=2+10+0 5=100-95Instant noodle83=14+60+1017=2+14+00=100-100Vinegar83=5+71+7 17=0+17+0 0=100-100Cooking oil81=5+74+2 19=0+19+0 0=100-100



Staple ProdCat in Visayasslide 1 of 2

Use of water 94=0+89+4 4=1+3+0 2=100-98Bath soap 90=0+86+4 10=5+4+0 0=100-100Deterg’t soap (bar or powd.) 90=0+86+4 10=3+6+0 0=100-100

Toothpaste 89=1+85+3 11=4+7+0 0=100-100Rice 87=0+76+11 12=5+7+0 1=100-99Shampoo 86=0+82+3 14=5+9+0 0=100-100Cooking oil 85=2+77+5 15=3+12+0 0=100-100



Staple ProdCat in Visayasslide 2 of 2

Soy sauce 85=2+81+2 15=7+8+0 0=100-100Sugar 83=1+78+4 17=6+11+0 0=100-100Vinegar 83=1+79+3 16=6+10+0 1=100-99Fresh

vegetables 82=2+76+4 15=8+7+0 3=100-97Toothbrush 82=4+75+3 18=9+9+0 0=100-100



Staple ProdCat in Visayas_ABslide 1 of 4

Bath soap 100=0+94+6 0=0+0+0 0=100-100Rice 97=0+92+6 3=0+3+0 0=100-100Cooking oil 94=6+83+6 6=0+6+0 0=100-100Shampoo 94=0+86+8 6=0+6+0 0=100-100Toothpaste 94=3+86+6 6=0+6+0 0=100-100Detergent

soap (bar or powder) 94=0+86+8 6=0+6+0 0=100-100




Fresh vegetables 92=6+83+3 8=6+3+0 0=100-100

Fresh fish 92=0+83+8 8=0+8+0 0=100-100Soy sauce 92=6+78+8 8=3+6+0 0=100-100Prepaid

cellphone load 92=0+86+6 8=0+8+0 0=100-100

Sugar 89=3+83+3 11=3+8+0 0=100-100Vinegar 89=6+78+6 11=0+11+0 0=100-100




Toothbrush 89=3+81+6 11=3+8+0 0=100-100Use of

electricity 89=0+81+8 11=0+11+0 0=100-100Toilet paper 86=6+78+3 11=6+6+0 3=100-97Use of water 86=0+81+6 11=3+6+3 3=100-97Fabric

conditioner 83=3+78+3 14=6+8+0 3=100-97Fresh fruits 81=3+75+3 19=6+14+0 0=100-100




Biscuits 81=3+75+3 17=8+8+0 3=100-97Headache

medicine 81=8+67+6 19=11+8+0 0=100-100



Staple ProdCat in Visayas_Cslide 1 of 4

Rice 100=0+92+8 0=0+0+0 0=100-100Cooking oil 100=8+75+17 0=0+0+0 0=100-100Sugar 100=17+75+8 0=0+0+0 0=100-100Vinegar 100=8+83+8 0=0+0+0 0=100-100Soy sauce 100=17+75+8 0=0+0+0 0=100-1003-in-1 coffee 100=0+92+8 0=0+0+0 0=100-100Biscuits 100=0+100+0 0=0+0+0 0=100-100Shampoo 100=0+100+0 0=0+0+0 0=100-100Toothpaste 100=0+100+0 0=0+0+0 0=100-100




Bath soap 100=0+100+0 0=0+0+0 0=100-100Deterg’t soap (bar or powd.) 100=0+100+0 0=0+0+0 0=100-100Use of water 100=0+100+0 0=0+0+0 0=100-100Fresh

vegetables 92=0+83+8 8=8+0+0 0=100-100Fresh fish 92=0+92+0 8=0+8+0 0=100-100Non-filled

biscuits 92=0+92+0 0=0+0+0 8=100-92




Filled biscuits 92=0+83+8 8=8+0+0 0=100-100Alcohol 92=0+92+0 8=8+0+0 0=100-100Lotion 92=8+83+0 8=8+0+0 0=100-100Talcum powd. 92=8+75+8 8=8+0+0 0=100-100Toothbrush 92=8+83+0 8=8+0+0 0=100-100Bleach 92=8+75+8 8=8+0+0 0=100-100Prepaid

cellphone load 92=0+92+0 8=0+8+0 0=100-100




Use of electricity 92=0+83+8 8=0+8+0 0=100-100

Fresh/table eggs 83=8+75+0 17=8+8+0 0=100-100

Catsup 83=0+83+0 17=8+8+0 0=100-100Sanitary

napkin 83=0+83+0 8=8+0+0 8=100-92Fabric

conditioner 83=0+83+0 17=17+0+0 0=100-100



Staple ProdCat in Visayas_Dslide 1 of 2

Use of water 96=0+92+4 2=1+2+0 2=100-98Bath soap 92=0+89+2 8=4+4+0 0=100-100Deterg’t soap

(bar or powder) 92=0+89+3 8=3+4+1 0=100-100

Rice 91=1+80+10 8=2+6+0 1=100-99Toothpaste 91=1+89+2 9=3+6+0 0=100-100Shampoo 88=0+86+2 12=4+8+0 0=100-100Cooking oil 86=2+81+3 14=3+11+1 0=100-100



Staple ProdCat in Visayas_Dslide 2 of 2

Soy sauce 86=0+85+1 14=6+8+0 0=100-100Vinegar 85=0+83+2 14=4+10+0 1=100-99Toothbrush 84=2+78+4 16=6+10+0 0=100-100Fresh

vegetables 83=1+80+2 15=9+6+0 2=100-98Sugar 83=0+81+2 17=6+11+0 0=100-100



Staple ProdCat in Visayas_Eslide 1 of 1

Use of water 92=0+87+5 5=2+3+0 2=100-98Deterg’t soap

(bar or powder) 85=1+78+5 15=5+10+0 0=100-100

Dried fish 82=3+69+10 18=3+14+0 0=100-100Bath soap 82=1+76+5 18=10+8+0 0=100-100Toothpaste 81=1+76+4 18=7+11+0 1=100-99



Staple ProdCat in Mindanaoslide 1 of 2

Deterg’t soap (bar or powder) 95=0+80+14 5=0+3+2 0=100-100

Toothpaste 93=1+85+7 7=0+4+3 0=100-100Bath soap 93=1+85+8 6=0+3+3 1=100-99Vinegar 91=2+84+5 9=1+5+2 0=100-100Soy sauce 90=1+83+6 10=1+7+2 0=100-100



Staple ProdCat in Mindanaoslide 2 of 2


Shampoo 89=2+79+8 11=1+9+1 0=100-100Sugar 88=1+74+13 12=1+10+1 0=100-100Rice 86=0+69+17 14=1+10+3 0=100-100Cooking oil 83=1+70+11 17=1+14+2 0=100-100Headache

medicine 83=4+74+5 15=7+6+2 2=100-98Use of water 83=0+77+7 14=1+11+2 3=100-97



Staple ProdCat in Mindanao_ABslide 1 of 3

Toothpaste 100=3+91+6 0=0+0+0 0=100-100Fresh

vegetables 94=0+89+6 6=0+6+0 0=100-100Sugar 94=0+83+11 6=3+3+0 0=100-100Vinegar 94=3+89+3 6=0+3+3 0=100-100Soy sauce 94=0+89+6 6=0+6+0 0=100-100Detergent

soap (bar or powder) 94=0+77+17 6=0+3+3 0=100-100




Rice 91=0+77+14 9=3+3+3 0=100-100Shampoo 91=3+80+9 9=0+6+3 0=100-100Bath soap 91=3+83+6 6=0+6+0 3=100-97Use of water 91=0+89+3 6=0+3+3 3=100-97Cooking oil 89=0+77+11 11=0+9+3 0=100-100Fresh fish 86=0+83+3 14=0+14+0 0=100-100Headache

medicine 86=3+77+6 11=6+3+3 3=100-97Talcum powd. 86=3+77+6 11=11+0+0 3=100-97




Toothbrush 86=6+74+6 11=6+6+0 0=100-97Use of

electricity 86=0+74+11 14=0+14+0 0=100-100Fresh/table

eggs 83=3+74+6 17=3+14+0 0=100-100Alcohol 83=3+71+9 17=9+9+0 0=100-100Prepaid

cellphone load 83=0+69+14 17=9+9+0 0=100-100



Staple ProdCat in Mindanao_Cslide 1 of 3


Rice 93=0+86+7 7=0+7+0 0=100-100Vinegar 93=0+93+0 7=0+0+7 0=100-100Soy sauce 93=0+93+0 7=0+0+7 0=100-100Talcum powd. 93=0+93+0 7=0+7+0 0=100-100Shampoo 93=0+93+0 7=7+0+0 0=100-100Bath soap 93=0+93+0 7=0+0+7 0=100-100




Deterg’t soap (bar or powd.) 93=0+93+0 7=0+0+7 0=100-100Bleach 93=0+93+0 0=0+0+0 7=100-93Fresh fruits 86=0+79+7 14=7+7+0 0=100-100Sugar 86=0+86+0 14=0+7+7 0=100-1003-in-1 coffee 86=0+86+0 14=7+7+0 0=100-100Deodorant 86=0+86+0 14=0+0+14 0=100-100




Toothpaste 86=0+86+0 14=7+7+0 0=100-100Fabric

conditioner 86=0+86+0 14=7+7+0 0=100-100



Staple ProdCat in Mindanao_Dslide 1 of 2

Deterg’t soap (bar or powder) 95=1+79+16 5=0+3+2 0=100-100

Toothpaste 94=1+85+8 6=0+4+3 0=100-100Bath soap 94=1+85+8 6=1+2+3 0=100-100Vinegar 91=1+85+4 9=2+5+3 0=100-100Shampoo 89=2+79+7 11=1+9+1 0=100-100Fresh

vegetables 88=2+69+17 11=6+5+0 2=100-98



Staple ProdCat in Mindanao_Dslide 2 of 2

Soy sauce 88=1+82+5 12=2+8+2 1=100-99Sugar 86=1+73+12 14=1+12+1 0=100-100Rice 84=0+65+19 16=1+12+4 0=100-100Headache

medicine 84=4+77+4 14=7+6+2 2=100-98Cooking oil 82=1+69+12 18=2+14+2 0=100-100Cough/cold

medicine 81=4+75+2 18=11+4+2 1=100-99Use of water 81=0+74+8 15=2+11+2 4=100-96



Staple ProdCat in Mindanao_Eslide 1 of 2

Soy sauce 95=5+81+9 5=0+5+0 0=100-100Deterg’t soap

(bar or powder) 95=0+83+12 5=0+3+2 0=100-100

Sugar 93=2+71+21 7=0+7+0 0=100-100Rice 90=2+71+17 10=0+7+3 0=100-100Vinegar 90=5+72+12 9=0+9+0 2=100-98Bath soap 90=0+81+9 9=0+5+3 2=100-98Use of water 90=0+83+7 10=0+10+0 0=100-100



Staple ProdCat in Mindanao_Eslide 2 of 2


Shampoo 86=2+74+10 14=0+14+0 0=100-100Toothpaste 86=0+78+9 14=0+7+7 0=100-100Cooking oil 81=2+67+12 19=0+17+2 0=100-100



148148

Reminder

149149

Geo Mkt Seg S N-S N2H ND DD Total NCR 15% 15% 19% 30% 21% 100%Bal. Luzon 9 13 16 32 30 100%Visayas 8 11 12 20 50 100%Mindanao 8 11 7 17 57 100%

As % of Product Categories:2014 data

2013 dataGeo Mkt Seg S N-S N2H ND DD Total

NCR 12% 13% 10% 31% 34% 100%Bal. Luzon 8 12 10 21 50 100%Visayas 8 10 10 15 57 100%Mindanao 6 7 7 15 65 100%

150150

NEAR-STAPLE Product

Categories

151151


classify as NEAR-STAPLE

in 2014 vs 2013?

152152

In 2014 housewives classified 23 product categories as “near staples”, while in 2013, 20 product categories

were classified as “near staples”. Only 16 of the 20 “near staples” in 2013 remained as in

that same classification in 2014. Implication? Indication of changing housewives’

product classifying, re-classifying behavior, say, from nice-to-have up to near-staple, or from near

dispensable up to near-staple.

Housewives’ Product Classifying/Re-classifying Behavior: NEAR-STAPLES

153153


added as NEAR-STAPLE in 2014 vs 2013? Were these upward or

downward additions?

154154

In 2014, what product categories did housewives add to their list of “near staples?”

These 7: (1) Sautéing ingredients, (2) Sinigang mixes, (3) Bleach, (4) Non-filled biscuits, (5) Filled

biscuits, (6) Fresh meat, and (7) Fish sauce.

In 2013, where did consumer housewives classify these 7?


155155

In 2013, these 2014 “near-staples” were: Sautéing ingredients= staple Sinigang mixes= asked for the first time in 2014 Bleach= asked for the first time in 2014 Non-filled biscuits= asked for the first time in 2014 Filled biscuits= asked for the first time in 2014 Fresh meat= nice-to-have Fish sauce= nice-to-have



156156

So, housewives can change where your product/service will belong. Change = one step down, from staple to near-staple as in

the case of Sautéing ingredients. Or change = one step up, from nice-to-have to near

staple, as in the case of Fresh meat and Fish sauce Sinigang mixes, Bleach, Non-filled biscuits, and Filled

biscuits were asked for the first time in 2014. Implication? Indication of changing consumer

housewives’ product classifying, re-classifying behavior.


157157

3rd. Were the Rankings as

NEAR-STAPLE the same in

the 2 survey waves or

downward?

158158

In terms of ranking as “near-staple,” change in housewives classifying = upward and downward.

Rank 1: Sautéing ingredients = downward fr 13th staple in ’13 to 1st near-staple in ‘14.

Rank 2: Sinigang mixes and Bleach = asked for the first time in 2014


159159

Rank 3: Catsup = downward fr 1st in ’13 to 3rd in ’14 near-staple.

Non-filled biscuits = asked for the first time in 2014

Deodorant= upward 7th in ’13 to 3rd in ’14 near-staple.

Implication? Sustainability of “retention,” in question. Key? Find

out from researching catsup and deodorant.


160

160

160


161161

Near-Staple in NCRslide 1 of 6

Rank 2013

1 Sautéing ingredients

2 Sinigang mixes2 Bleach3 Catsup3 Non-filled biscuits

3 Deodorant

1 Catsup

1 Biscuits 2 Instant noodle

3 Dried fish3 Pandesal

3 Alcohol

Rank 2014

162162


Rank 2013

4 Instant noodle4 Headache medicine

5 Canned sardines

5 Prepaid cellphone load

6 Fresh fruits

4 Use of electricity

5 Headache medicine

6 Prepaid cellphone load

Rank 2014

163163


Rank 2013

6 Cough/cold medicine

6 Conditioner7 Filled biscuits 7 Hotdogs7 Dried fish8 Vitamins from a

drugstore or supermarket

6 Canned sardines

7 Deodorant

8 Conditioner

Rank 2014

164164


Rank 2013

8 Dressed chicken8 Purified water

from water filling stations

9 Fresh meat

9 Lotion

9 Vitamins from a drugstore or supermarket

Rank 2014

165165


Rank 2013

10 Fish sauce10 Cologne

10 Fresh fruits

11 Dressed chicken11 Hotdogs 11 Lotion12 Cough/cold

medicine

Rank 2014

166166


Rank 2013

13 Purified water from water filling stations

14 Cologne

Rank 2014

167167



168168



your UAI.

169169




170

170

170


171171

Sautéing ingredients80=1+79+1 18=9+9+0 2=100-98

Sinigang mixes79=0+77+120=8+11+1 2=100-98Bleach79=0+78+0 19=13+6+0 2=100-98Catsup78=1+77+1 22=7+15+0 0=100-100Non-filled biscuits78=1+77+1 21=10+10+0 1=100-99

Deodorant78=0+77+1 17=15+2+0 5=100-95Instant noodle77=2+71+422=6+16+1 1=100-99

Near-Staple ProdCat in NCRslide 1 of 4



172172

Headache medicine77=3+71+222=11+10+1 1=100-99

Canned sardines76=2+70+4 23=10+13+0 2=100-98

Prepaid cell-phone load76=0+74+222=9+12+0 3=100-97

Fresh fruits73=3+65+627=11+15+0 0=100-100Cough/cold medicine73=4+67+226=13+12+1 1=100-99




173173

Conditioner73=0+71+124=19+5+0 3=100-97Filled biscuits 71=1+69+126=16+9+0 3=100-97Hotdogs71=3+67+1 28=10+18+1 1=100-99Dried fish71=2+65+4 27=14+13+0 2=100-98Vitamins from a drugstore/ supermarket67=1+64+230=26+4+0 3=100-97

Dressed chicken67=2+63+2 33=4+28+0 0=100-100




174174

Purified water fr. water fillingstations67=1+63+3 20=15+3+1 13=100-87

Fresh meat66=2+61+332=6+26+0 1=100-99Lotion 66=1+64+1 31=25+7+0 3=100-97Fish sauce61=0+60+1 32=23+9+0 6=100-94Cologne61=1+60+0 37=30+8+0 2=100-98




175175

Canned corned beef80=6+74+020=3+17+0 0=100-100

Hotdogs80=0+77+3 20=6+14+0 0=100-100Fish sauce80=0+74+6 20=9+11+0 0=100-100Cheese spread80=0+77+3 20=6+14+0 0=100-100

Lotion 80=0+80+0 17=17+0+0 3=100-97Bleach 80=3+77+0 20=14+6+0 0=100-100

Near-Staple ProdCat in NCR_ABslide 1 of 8



176176

Eating out on a fast food restaurant80=3+77+0 20=6+14+0 0=100-100

Spaghetti77=0+74+3 20=6+14+0 3=100-973-in-1 coffee77=0+74+320=11+9+0 3=100-97Visit to a family doctor 77=6+66+6 23=9+14+0 0=100-100




177177

Bank and/or remittance center 77=3+71+3 20=20+0+0 3=100-97

Toilet paper77=3+74+0 23=17+6+0 0=100-100Mouthwash74=0+74+0 20=14+6+0 6=100-94Malling 74=0+74+0 26=9+17+0 0=100-100Luncheon meat71=0+71+029=14+14+00=100-100Canned sardines71=3+66+3 29=6+23+0 0=100-100




178178

Roasted chicken71=0+69+3 29=20+9+0 0=100-100

Spaghetti sauce71=0+71+026=11+14+03=100-97Powdered fruit juice71=0+71+0 29=20+9+0 0=100-100

Filled biscuits 71=0+71+023=17+6+0 6=100-94Adult vitamins71=3+63+629=29+0+0 0=100-100Landline phone subscription71=0+71+026=26+0+0 3=100-97




179179

Cable TV subscription71=3+69+020=17+3+0 9=100-91

Instant noodle69=0+66+331=9+23+0 0=100-100Soft drinks69=0+63+6 31=20+11+0 0=100-100Butter 69=0+66+3 29=17+11+0 3=100-97Mayonnaise69=0+69+026=11+14+0 6=100-94Packaged cupcakes/cakes 69=3+63+3 29=11+17+0 3=100-97




180180

Panty liners69=0+69+0 31=26+6+0 0=100-100Baby oil69=0+69+0 31=23+9+0 0=100-100Sauces66=3+63+0 34=29+6+0 0=100-100Chocolates66=3+63+031=20+11+0 3=100-97Purified water from water filling stations66=0+63+323=17+3+3 11=100-89

Water in plastic bottles66=0+66+0 34=29+6+0 0=100-100




181181

Medicine for stomach-ache, acidity66=3+60+331=20+11+0 3=100-97

Casual shoes66=0+66+034=29+6+0 0=100-100Canned tuna63=3+60+031=23+9+0 6=100-94Macaroni63=0+57+6 34=26+9+0 3=100-97Powdered coffee creamer63=0+57+6 37=34+3+0 0=100-100




182182

Ice cream (bulk) 63=0+63+0 37=17+20+0 0=100-100

Cologne63=3+60+0 37=29+9+0 0=100-100




183183

Pandesal77=0+73+5 23=5+18+0 0=100-100Non-filled

biscuits77=5+73+0 23=9+14+0 0=100-100Lotion 77=0+73+5 23=14+9+0 0=100-100Toothbrush77=0+73+5 23=14+9+0 0=100-100Fresh meat73=5+59+9 27=9+18+0 0=100-100Hotdogs73=9+59+5 27=0+27+0 0=100-100Catsup 73=0+73+0 27=5+23+0 0=100-1003-in-1 coffee73=0+68+527=14+14+0 0=100-100Cheese73=0+73+0 27=18+9+0 0=100-100

Near-Staple ProdCat in NCR_Cslide 1 of 5



184184

Filled biscuits 73=5+68+023=23+0+0 5=100-95Alcohol 73=5+64+5 27=5+18+5 0=100-100Panty liners73=0+68+5 18=14+5+0 9=100-91Feminine wash73=0+64+923=18+5+0 5=100-95Sautéing

ingredients68=0+68+023=5+18+0 9=100-91Headache

medicine68=0+64+532=14+14+5 0=100-100Cough/cold

medicine68=0+64+5 32=9+18+5 0=100-100




185185

Subscription/load on inter-net conn. used at home68=9+59+014=14+0+0 18=100-82

Dressed chicken64=0+59+5 36=0+32+5 0=100-100

Tomato sauce64=0+64+032=14+18+0 5=100-95Dried fish64=5+55+5 36=14+23+0 0=100-100Ice cream

(single serve)64=9+55+032=23+9+0 5=100-95




186186

Purified water from water filling stations64=0+64+032=18+14+0 5=100-95

Soft drinks64=5+50+936=23+14+0 0=100-100Cheese spread64=5+59+027=23+5+0 9=100-91Sandwich

spread64=9+55+0 36=32+5+0 0=100-100Packaged

cupcakes/ cakes64=5+55+5 32=23+9+0 5=100-95




187187

Visit to a family doctor64=9+55+0 36=23+14+0 0=100-100

Bank and/or remittance center64=0+64+0 23=23+0+0 14=100-86

Deodorant64=0+55+9 27=18+9+0 9=100-91Cable TV

subscription64=9+55+0 9=9+0+0 27=100-73Malling 64=5+59+0 36=23+14+0 0=100-100




188188

Near-Staple ProdCat in NCR_Dslide 1 of 4

Bleach80=0+80+0 17=13+5+0 2=100-98Sautéing ingredients79=1+77+1 20=11+9+0 1=100-99

Biscuits79=1+76+1 21=9+11+1 0=100-100Fabric conditioner79=1+77+0 19=10+9+0 2=100-98

Sinigang mixes 78=0+77+0 20=8+12+1 2=100-98

Instant noodle77=3+71+322=6+15+1 1=100-99Catsup77=1+76+0 23=7+16+0 0=100-100



189189


Non-filled biscuits76=0+75+1 22=12+11+0 1=100-99

Headache medicine76=3+71+2 22=11+11+0 1=100-99

Canned sardines75=1+71+3 23=11+12+0 2=100-98

Prepaid cell-phone load75=0+74+1 22=8+13+0 3=100-97

Dried fish73=2+68+3 25=11+13+0 2=100-98



190190


Cough/cold medicine73=4+68+0 25=13+12+1 2=100-98

Fresh fruits72=3+63+5 28=10+18+0 0=100-100Hotdogs71=2+68+0 28=9+17+1 1=100-99Filled biscuits 71=1+68+126=15+11+0 3=100-97Conditioner69=0+68+1 26=21+5+0 4=100-96Purified water from water filling stations68=1+63+3 20=16+2+1 12=100-88



191191


Vitamins from a drugstore, supermarket67=1+65+130=26+3+0 3=100-97

Dressed chicken66=2+63+1 34=5+29+0 0=100-100

Lotion 64=1+62+0 33=26+7+0 3=100-97Fresh meat63=2+59+2 35=6+29+0 1=100-99Cologne62=1+61+0 37=29+7+0 2=100-98



192192

Near-Staple ProdCat in NCR_Eslide 1 of 4

Canned sardines80=6+63+1120=6+14+0 0=100-100

Sugar80=0+77+3 20=9+11+0 0=100-100Toothbrush80=77+3+0 20=6+0+14 0=100-100Dried fish77=3+69+6 20=17+3+0 3=100-97Non-filled

biscuits77=0+77+0 23=9+11+3 0=100-100Alcohol77=71+6+0 23=20+0+3 0=100-100Sanitary

napkin77=74+3+0 23=17+0+6 0=100-100



193193


Catsup74=0+74+0 26=17+9+0 0=100-100Pandesal74=0+71+3 26=9+14+3 0=100-100Filled biscuits 71=0+71+029=17+9+3 0=100-100Packaged

cupcakes/ cakes71=0+69+3 29=23+3+3 0=100-100

Headache medicine71=6+63+329=17+11+0 0=100-100

Conditioner71=71+0+0 29=23+0+6 0=100-100



194194


Sinigang mixes69=0+69+0 29=14+14+0 3=100-97

Powdered fruit juice66=3+63+0 34=26+9+0 0=100-100

Cough/cold medicine66=6+54+634=20+14+0 0=100-100

Deodorant66=66+0+0 34=31+0+3 0=100-100LPG 66=66+0+0 20=20+0+0 14=100-86Bleach66=66+0+0 34=23+0+11 0=100-100



195195


Purified water from water filling stations63=0+60+3 9=6+3+0 29=100-71

Cologne63=63+0+0 34=31+0+3 3=100-97Prepaid

cellphone load63=57+6+0 34=20+3+11 3=100-97



Near-Staple ProdCat in Balance Luzonslide 1 of 4

Headache medicine 78=5+69+4 21=5+16+0 1=100-99

Deodorant 77=3+71+2 17=11+6+0 6=100-94Fresh fish 76=2+65+9 24=3+21+0 0=100-100Sanitary nap. 75=2+71+2 22=15+5+2 3=100-97Canned

sardines 74=5+61+8 25=4+20+1 1=100-99




Cough/cold medicine 74=4+66+4 24=9+14+2 2=100-98

Fresh/table eggs 73=4+64+5 26=4+21+0 1=100-99

Biscuits 73=5+64+4 26=7+19+0 1=100-99Instant noodle 72=5+62+6 28=7+21+0 0=100-100Instant coffee

or soluble (powdered) coffee 72=3+66+3 24=14+10+0 4=100-96




Non-filled biscuits 71=4+64+3 28=10+19+0 1=100-99


3-in-1 coffee 70=2+62+5 28=11+16+0 2=100-98Alcohol 67=4+59+3 31=16+15+0 2=100-98Fabric

conditioner 66=3+61+2 29=13+17+0 5=100-95Dried fish 64=3+53+9 33=10+23+0 3=100-97




Filled biscuits 62=4+57+2 36=14+22+0 2=100-98Catsup 61=4+53+4 37=19+17+1 2=100-98Lotion 61=2+58+1 35=20+15+0 4=100-96Prepaid cellphone load 61=3+55+2 32=5+26+0 7=100-93



Near-Staple ProdCat in Balance Luzon_ABslide 1 of 6

Sugar 79=0+73+6 21=3+15+3 0=100-100Non-filled biscuits 79=3+70+6 18=6+12+0 3=100-97


Sanitary nap. 79=3+73+3 15=12+3+0 6=100-94Use of electricity 79=0+73+6 21=0+21+0 0=100-100




Sinigang mixes 76=3+70+3 21=15+6+0 3=100-97Instant coffee or soluble (powdered) coffee 76=0+73+3 21=12+9+0 3=100-97

Fresh fruits 73=0+58+15 27=3+24+0 0=100-100Hotdogs 73=6+61+6 24=6+18+0 3=100-97Sautéingingredients 73=6+61+6 21=15+6+0 6=100-94



Near-Staple ProdCat in Balance Luzon_ABSlide 3 of 6

Powdered coffee creamer 73=3+70+0 24=15+9+0 3=100-97

Pandesal 73=3+64+6 24=6+18+0 3=100-97Filled biscuits 73=0+73+0 24=12+12+0 3=100-97Headache medicine 73=6+64+3 24=6+18+0 3=100-97

Baby oil 73=0+73+0 24=12+12+0 3=100-97




Prepaid cellphone load 73=0+73+0 27=0+27+0 0=100-100

Loaf bread/tasty 70=3+67+0 24=9+15+0 6=100-94

Cologne 70=0+64+6 27=18+9+0 3=100-97Canned sardines 67=6+52+9 30=12+15+3 3=100-97

Panty liners 67=9+55+3 30=27+3+0 3=100-97




Toilet paper 67=3+61+3 27=24+3+0 6=100-94Feminine wash 67=0+67+0 24=24+0+0 9=100-91

Dressed chicken 64=3+61+0 36=12+21+3 0=100-100

Fresh meat 64=0+55+9 36=12+21+3 0=100-100Fish sauce 64=0+64+0 33=15+18+0 3=100-973-in-1 coffee 64=0+58+6 30=18+12+0 6=100-94





Mouthwash 64=0+64+0 24=21+3+0 12=100-88Powdered filled milk for kids 61=0+55+6 30=24+6+0 9=100-91



Near-Staple ProdCat in Balance Luzon_Cslide 1 of 6

Catsup 80=0+80+0 20=5+15+0 0=100-100Sinigang mixes 80=0+80+0 15=5+10+0 5=100-95Powdered coffee creamer 80=0+80+0 15=5+5+5 5=100-95

Instant coffee or soluble (powdered) coffee 80=0+75+5 20=15+5+0 0=100-100




3-in-1 coffee 80=0+75+5 20=5+15+0 0=100-100Non-filled biscuits 80=10+65+5 20=10+10+0 0=100-100

Lotion 80=0+75+5 20=10+10+0 0=100-100Sanitary napkin 80=0+75+5 20=20+0+0 0=100-100






Fresh/table eggs 75=0+65+10 25=0+25+0 0=100-100

Canned sardines 75=0+70+5 20=5+15+0 5=100-95

Dried fish 75=0+60+15 25=15+10+0 0=100-100Fish sauce 75=0+75+0 25=20+5+0 0=100-100




Powdered fruit juice 75=0+65+10 25=15+10+0 0=100-100

Pandesal 75=0+75+0 25=5+15+5 0=100-100Vitamins from a drugstore, supermarket 75=0+70+5 20=10+10+0 5=100-95

Alcohol 75=0+65+10 25=0+25+0 0=100-100Conditioner 75=0+70+5 15=5+10+0 10=100-90Fresh meat 70=5+60+5 30=0+25+5 0=100-100




Instant noodle 70=5+60+5 30=10+20+0 0=100-100Liquid seasoning 70=0+70+0 25=20+5+0 5=100-95

All-purpose flavorings 70=0+70+0 20=20+0+0 10=100-90

Feminine wash 70=0+65+5 20=15+5+0 10=100-90

Baby oil 70=0+65+5 30=20+10+0 0=100-100LPG 70=0+65+5 20=5+15+0 10=100-90




Fabric conditioner 70=0+65+5 25=5+20+0 5=100-95

Loaf bread/tasty 65=5+55+5 35=20+15+0 0=100-100

Filled biscuits 65=0+60+5 30=10+20+0 5=100-95Cologne 65=0+60+5 25=10+15+0 10=100-90Panty liners 65=0+65+0 20=10+10+0 15=100-85



Near-Staple ProdCat in Balance Luzon_Dslide 1 of 4


Deodorant 77=2+72+2 18=12+6+0 6=100-94Cough/cold medicine 76=5+68+3 21=6+14+1 2=100-98

Sanitary napkin 75=1+71+2 22=14+6+2 3=100-97

Canned sardines 74=4+63+7 26=3+21+1 0=100-100




Fresh/table eggs 73=4+65+3 26=4+21+0 1=100-99

Instant noodle 73=3+64+6 27=7+20+0 0=100-100Fresh fish 72=2+61+9 28=3+25+0 0=100-100Instant coffee or soluble (powdered) coffee 71=2+65+4 25=14+11+0 4=100-96

Biscuits 71=4+63+4 29=10+19+0 0=100-100





3-in-1 coffee 69=1+62+5 29=12+17+0 2=100-98Non-filled biscuits 69=3+64+2 30=11+19+0 1=100-99

Dried fish 65=2+54+8 33=9+23+0 2=100-98Alcohol 65=5+58+2 33=19+14+0 2=100-98





Bleach 62=3+58+1 34=18+15+0 4=100-96Filled biscuits 61=4+55+2 37=15+22+0 2=100-98Prepaid cellphone load 61=4+55+2 31=5+25+0 8=100-92



Near-Staple ProdCat in Balance Luzon_Eslide 1 of 4

Canned sardines 79=12+55+12 21=0+19+2 0=100-100

3-in-1 coffee 76=10+60+7 24=5+19+0 0=100-100Fresh fish 74=7+62+5 24=2+21+0 2=100-98Headache medicine 71=7+57+7 29=10+19+0 0=100-100

Dried fish 69=7+52+10 26=7+19+0 5=100-95





Biscuits 69=10+55+5 29=2+26+0 2=100-98Sanitary napkin 69=5+64+0 26=17+7+2 5=100-95





Deodorant 67=10+55+2 26=19+5+2 7=100-93Fresh fruits 64=12+50+2 36=29+7+0 0=100-100Cough/cold medicine 64=2+55+7 36=19+14+2 0=100-100

Fresh/table eggs 62=7+45+10 36=10+26+0 2=100-98



Near-Staple ProdCat in Visayasslide 1 of 3

Dried fish 78=3+68+8 21=7+13+1 1=100-99Fresh fish 75=1+71+3 25=8+15+2 0=100-100Use of

electricity 74=0+68+6 16=3+13+0 10=100-903-in-1 coffee 72=2+67+3 26=16+9+0 2=100-98Canned

sardines 71=3+64+3 28=12+15+1 1=100-99Biscuits 71=3+66+2 29=9+19+0 0=100-100




Fresh/table eggs 69=4+62+3 29=12+16+1 2=100-98

Instant noodle 69=6+60+4 31=14+16+1 0=100-100Sanitary napkin 69=1+65+2 28=22+6+0 3=100-97Headache

medicine 68=3+63+2 29=15+14+0 3=100-97Talcum powder 68=5+61+2 30=18+12+0 2=100-98Cough/cold

medicine 67=3+62+2 31=19+12+0 2=100-98






Deodorant 61=2+58+2 32=24+7+2 6=100-94Bleach 61=3+57+1 30=19+10+1 9=100-91



Near-Staple ProdCat in Visayas_ABslide 1 of 7

Catsup 78=3+67+8 19=8+11+0 3=100-973-in-1 coffee 78=3+67+8 22=11+11+0 0=100-100Cough/cold

medicine 78=3+72+3 22=14+8+0 0=100-100Alcohol 78=0+72+6 19=6+14+0 3=100-97Sanitary

napkin 78=0+75+3 22=14+8+0 0=100-100Conditioner 78=3+69+6 19=14+6+0 3=100-97




Dressed chicken 75=6+61+8 25=6+19+0 0=100-100

Adult vitamins 75=3+72+0 17=14+3+0 8=100-92Talcum powd. 75=8+64+3 25=14+11+0 0=100-100Deodorant 75=3+72+0 22=14+8+0 3=100-97Bleach 75=6+69+0 19=17+3+0 6=100-94Fresh/table

eggs 72=3+67+3 28=3+25+0 0=100-100





Vitamins froma drugstore, supermarket 72=0+67+6 19=17+3+0 8=100-92

Dried fish 69=3+61+6 28=14+11+3 3=100-97Powdered

fruit juice 69=0+69+0 31=19+11+0 0=100-100Lotion 69=6+58+6 31=17+14+0 0=100-100




Fem. wash 69=0+67+3 25=14+11+0 6=100-94Sautéing

ingredients 67=0+61+6 31=17+14+0 3=100-97Purified water

from water filling stations 67=0+67+0 25=25+0+0 8=100-92

Loaf bread/tasty 67=6+58+3 31=14+17+0 3=100-97




Filled biscuits 67=0+61+6 28=17+11+0 6=100-94Canned

sardines 64=0+58+6 36=14+19+3 0=100-100Instant noodle 64=6+53+6 36=25+11+0 0=100-100Soft drinks 64=6+56+3 31=17+14+0 6=100-94Pandesal 64=8+53+3 36=28+8+0 0=100-100




Pediatric vitamins/ vitamins for kids 64=0+56+8 31=28+3+0 6=100-94


Baby oil 64=3+58+3 31=28+3+0 6=100-94




Fresh meat 61=6+53+3 39=3+36+0 0=100-100Panty liners 61=0+61+0 33=28+6+0 6=100-94



Near-Staple ProdCat in Visayas_Cslide 1 of 3

Pandesal 75=8+67+0 17=8+8+0 8=100-92Loaf bread/

tasty 75=8+67+0 25=17+0+8 0=100-100Deodorant 75=8+67+0 25=17+8+0 0=100-100Conditioner 75=8+67+0 17=8+8+0 8=100-92Fresh fruits 67=0+67+0 33=25+8+0 0=100-100Canned

corned beef 67=8+50+8 33=25+8+0 0=100-100Hotdogs 67=0+67+0 33=0+25+8 0=100-100




Dried fish 67=0+58+8 33=17+8+8 0=100-100Purified water







Toilet paper 67=0+67+0 17=8+8+0 17=100-83LPG 67=0+67+0 25=17+8+0 8=100-92Cable TV

subscription 67=0+67+0 17=8+8+0 17=100-83



Near-Staple ProdCat in Visayas_Dslide 1 of 3

Dried fish 78=2+69+7 21=7+14+0 1=100-99Use of

electricity 78=0+72+6 15=2+13+0 7=100-93Fresh fish 76=2+73+1 24=6+16+2 0=100-100Fresh/table

eggs 74=6+65+3 24=12+11+1 2=100-98Canned

sardines 73=3+68+2 26=12+14+0 1=100-99Biscuits 73=1+70+2 27=8+19+1 0=100-100




Instant noodle 72=5+64+3 28=11+16+1 0=100-100Talcum powd. 71=4+66+1 27=16+11+0 2=100-98Sanitary nap. 71=1+68+2 27=22+5+0 2=100-983-in-1 coffee 70=2+66+1 28=17+11+0 2=100-98Cough/cold

medicine 70=1+66+2 29=18+11+1 1=100-99Prepaid

cellphone load 69=1+65+2 22=9+14+0 9=100-91






Lotion 63=1+60+2 35=27+7+1 1=100-99Deodorant 63=1+60+1 30=24+4+2 7=100-93Bleach 63=1+61+1 27=18+8+1 9=100-91



Near-Staple ProdCat in Visayas_Eslide 1 of 2

Sugar 78=1+71+5 22=9+13+0 0=100-100Soy sauce 78=1+75+2 22=10+11+1 0=100-100Shampoo 78=1+73+4 22=8+13+1 0=100-100Cooking oil 77=1+69+7 23=4+19+0 0=100-100Vinegar 76=1+71+3 22=11+11+0 2=100-98Fresh

vegetables 75=1+66+8 18=7+10+1 8=100-92Rice 75=0+60+14 24=11+12+1 1=100-99Toothbrush 73=7+66+0 26=18+9+0 1=100-99



Near-Staple ProdCat in Visayas_Eslide 2 of 2

Canned sardines 71=5+60+5 27=12+14+1 1=100-99

3-in-1 coffee 69=2+65+2 26=19+8+0 4=100-96Instant noodle 68=7+57+4 32=14+16+1 0=100-100Headache

medicine 66=2+63+1 29=15+12+1 5=100-95Fresh fish 65=0+59+5 35=15+18+2 0=100-100



Near-Staple ProdCat in Mindanaoslide 1 of 3


Talcum powd. 78=1+72+5 21=13+6+1 1=100-99Toothbrush 77=2+69+6 21=15+5+0 1=100-98Use of

electricity 73=1+65+7 23=1+22+0 4=100-96Dried fish 71=2+59+10 27=10+14+2 2=100-98Fresh/table

eggs 69=3+60+6 30=6+23+1 1=100-99




Fresh fish 69=1+59+8 31=4+25+2 0=100-100Canned

sardines 69=3+59+7 29=11+16+2 2=100-98Deodorant 69=2+65+2 22=14+3+6 8=100-92Bleach 69=2+64+3 21=7+10+4 9=100-90Instant noodle 67=3+59+5 31=11+18+3 2=100-983-in-1 coffee 67=3+57+6 31=14+15+2 2=100-98Sanitary nap. 67=1+63+3 25=17+4+4 8=100-92




Biscuits 64=2+59+3 33=17+16+1 2=100-98Alcohol 61=2+52+7 36=23+13+0 2=100-98Lotion 61=2+57+3 32=20+10+2 7=100-93



Near-Staple ProdCat in Mindanao_ABslide 1 of 7

Fresh fruits 80=0+74+6 20=6+14+0 0=100-100Lotion 77=3+69+6 20=11+9+0 3=100-97Deodorant 77=0+74+3 20=14+3+3 3=100-97Sanitary

napkin 77=3+66+9 20=20+0+0 3=100-97Fabric

conditioner 77=0+74+3 20=11+9+0 3=100-97Instant noodle 74=6+63+6 26=6+20+0 0=100-100





Bleach 74=3+69+3 23=6+6+11 3=100-97Dried fish 71=0+66+6 26=9+17+0 3=100-973-in-1 coffee 71=6+63+3 26=11+11+3 3=100-97Biscuits 71=3+66+3 26=9+17+0 3=100-97Cologne 71=0+69+3 26=17+9+0 3=100-97Powdered

fruit juice 69=9+57+3 31=17+11+3 0=100-100




Canned sardines 66=3+63+0 34=17+14+3 0=100-100


Panty liners 66=0+60+6 31=29+3+0 3=100-97Catsup 63=6+49+9 37=29+9+0 0=100-100Loaf bread/

tasty 63=0+60+3 34=14+17+3 3=100-97



Near-Staple ProdCat in Mindanao_Cslide 1 of 4

Canned sardines 79=7+71+0 21=14+7+0 0=100-100

Instant noodle 79=0+79+0 21=7+14+0 0=100-100Cooking oil 79=0+79+0 21=0+14+7 0=100-100Headache

medicine 79=7+71+0 14=7+0+7 0=100-93Alcohol 79=0+71+7 21=14+7+0 0=100-100Cologne 79=0+79+0 21=21+0+0 0=100-100




Sanitary napkin 79=0+79+0 14=7+0+7 7=100-93

Toothbrush 79=0+79+0 21=14+7+0 0=100-100Fresh/table

eggs 71=0+71+0 29=7+14+7 0=100-100Fresh fish 71=0+57+14 29=0+29+0 0=100-100Powdered

chocolate drink 71=0+71+0 29=21+7+0 0=100-100




Loaf bread/tasty 71=0+71+0 29=29+0+0 0=100-100

Lotion 71=0+71+0 29=21+0+7 0=100-100Dressed

chicken 64=7+57+0 29=7+21+0 7=100-93Catsup 64=7+57+0 36=36+0+0 0=100-100Pandesal 64=0+64+0 36=21+7+7 0=100-100Biscuits 64=0+64+0 36=29+7+0 0=100-100





Medicine for stomach ache, acidity 64=0+64+0 29=21+0+7 0=100-93

Ladies cologne 64=0+64+0 36=29+7+0 0=100-100Use of water 64=0+64+0 36=0+21+14 0=100-100



Near-Staple ProdCat in Mindanao_Dslide 1 of 2

Talcum powd. 77=1+74+3 22=15+6+2 1=100-99Toothbrush 77=2+69+6 23=17+5+1 1=100-99Bleach 74=2+68+4 22=7+11+4 3=100-96Use of

electricity 74=1+66+7 24=2+23+0 2=100-98Deodorant 72=1+69+2 22=13+2+6 7=100-93Canned

sardines 70=3+61+7 30=10+17+3 0=100-100Dried fish 70=3+60+7 28=11+15+3 2=100-98



Near-Staple ProdCat in Mindanao_Dslide 2 of 2

Biscuits 70=2+65+4 27=15+11+1 3=100-97Fresh/table

eggs 67=3+59+6 32=6+25+1 1=100-99Fresh fish 67=1+59+7 33=4+27+2 0=100-100Sanitary nap. 67=1+64+3 28=19+4+5 5=100-953-in-1 coffee 65=4+56+6 33=16+16+2 2=100-98Instant noodle 64=3+59+3 34=12+18+4 2=100-98Non-filled

biscuits 64=3+58+3 33=19+13+1 3=100-97



Near-Staple ProdCat in Mindanao_Eslide 1 of 2


Dried fish 76=2+53+21 19=2+16+2 3=100-95Cough/cold

medicine 74=5+64+5 22=10+10+2 3=100-97Toothbrush 74=0+66+9 21=16+5+0 5=100-95Talcum powd. 72=3+57+12 26=14+10+2 2=100-98Instant noodle 71=2+53+16 28=9+17+2 2=100-98



Near-Staple ProdCat in Mindanao_Eslide 2 of 2


Fresh/table eggs 64=2+52+10 33=9+24+0 3=100-97

Canned sardines 64=3+47+14 28=12+14+2 9=100-91

3-in-1 coffee 64=2+52+10 34=14+17+3 2=100-98Fresh fish 62=3+47+12 36=10+22+3 2=100-98



252252

NICE-TO-HAVEProduct

Categories

253253


classify as NICE-TO-HAVE

in 2014 vs 2013?

254254

The housewives classified 29 product categories as “nice-to-have”, more

compared to 15 in 2013. Among the 15 “nice-to-have” product

categories in 2013, 13 remained as “nice-to-have” in 2014.

Implication? Indication of changing housewives’ product classifying, re-classifying behavior, say, from near

dispensable up to nice-to-have, or from near-staple down to nice-to-have.

Housewives’ Product Classifying/Re-classifying Behavior: NICE-TO-HAVE

255255

2nd. What ProdCats were added as NICE-

TO-HAVE in 2014 vs 2013? Were

these upward or downward additions?

256256

In 2014, what product categories did housewives add to their list of “nice-to-have”?

These 16: (1) Packaged cupcakes/ cakes, (2) Pediatric vitamins/ vitamins for kids, (3) Adult vitamins, (4) Ladies cologne, (5) Medicine for stomach ache, acidity, (6) Eating out on a fast food restaurant, (7) Instant coffee, (8) Fruit juice in foil pack, (9) Ice cream single serve), (10) Chips and curls,…


257257

(11) Visit to a family doctor, (12) Malling, (13) Chocolate candy (local), (14) Roasted chicken, (15) Bank and/or remittance center, and (16) Luncheon meat



258258

In 2013, these 2014 “nice-to-have” products were classified as:Packaged cupcakes/ cakes = asked

for the first time in 2014Pediatric vitamins/ vitamins for kids=

asked for the first time in 2014Adult vitamins = asked for the first

time in 2014Ladies cologne = asked for the first

time in 2014


259259

Medicine for stomach ache, acidity = near-dispensable

Eating out on a fast food restaurant= near-dispensable

Instant coffee = near-dispensable Fruit juice in foil pack = near-dispensable Ice cream (single serve) = near-dispensable Chips and curls = asked for the first time in

2014 Visit to a family doctor = near-dispensable Malling = near-dispensable


260260

Chocolate candy (local) = near-dispensableRoasted chicken = near-dispensableBank and/or remittance center = asked for

the first time in 2014Luncheon meat = near-dispensable



261261

So, housewives can change where your product/service will belong. Change = in one step upward from “near -

dispensable” to “nice-to-have”, as in the case of Medicine for stomach ache, acidity, Eating out on a fast food restaurant, Instant coffee, Fruit juice in foil pack, Ice cream (single serve), Visit to a family doctor, Malling, Chocolate (candy local), Roasted chicken, and Luncheon meat


262262

Other product categories were asked for the first time in 2014

Implication? Indication of changing housewives’ product classifying, re-classifying behavior.


263263


NICE-TO-HAVE the same in

the 2 survey waves or

downward?

264264

In terms of ranking as “nice-to-have,” change in housewives classifying = upward or downward.

Rank 1: Powdered fruit juice = upward fr 5th in ’13 to 1st nice-to-have in ‘14.

Rank 2: Packaged cupcakes = asked for the first time in ‘14

Rank 3: Soft drinks = downward fr 1st in ’13 to 3rd nice-to-have in ‘14.

Implication? Sustainability of “retention,” in question. Key? Find out from researching

Powdered fruit juice .


265

265

265


266266

Nice-to-Have in NCRslide 1 of 7

Rank 2014 Rank 2013

1 Powdered fruit juice

2 Packaged cupcakes/ cakes

3 Soft drinks4 Pediatric vitamins/ vitamins for kids

4 Panty liners

1 Soft drinks

2 Fish sauce

3 Fresh meat4 Baby oil

267267


Rank 2014 Rank 2013

5 Baby oil

6 Cheese6 Canned corned

beef6 Canned tuna

5 Powdered fruit juice

5 Loaf bread/tasty6 Canned corned

beef

268268


Rank 2014 Rank 2013

6 Loaf bread/tasty7 Feminine wash8 Adult vitamins8 Powdered chocolate drink

9 Powdered filled milk for kids

9 Ladies cologne

7 Canned tuna8 Panty liners

9 Feminine wash

269269


Rank 2014 Rank 2013

9 Medicine for stomach ache, acidity

9 Eating out on a fast food

restaurant

270270


Rank 2014 Rank 2013

10 Tomato sauce

11 Instant coffee or soluble

(powdered) coffee

10 Powdered chocolate drink

10 Powdered filled milk for kids

11 Cheese

271271


Rank 2014 Rank 2013

11 Fruit juice in foil pack

11 Ice cream (single serve)

12 Chips and curls12 Visit to a family

doctor12 Butter12 Malling

12 Butter

272272


Rank 2014 Rank 2013

13 Chocolate candy (local)

14 Roasted chicken14 Bank and/or

remittance center14 Luncheon meat

13 Tomato sauce

273273



274274



your UAI.

275275




276276

Powdered fruit juice 60=1+59+0 39=24+15+0 1=100-

99Packaged

cupcakes/ cakes59=1+57+1 36=23+11+1 5=100-95

Soft drinks 58=3+54+2 41=18+23+0 1=100-99

Nice-to-Have ProdCat in NCRslide 1 of 8



277277

Pediatric vitamins 57=1+54+2 36=34+2+0 7=100-93

Panty liners 57=0+55+1 31=26+5+0 12=100-88Baby oil 56=0+55+0 38=31+7+0 6=100-94Cheese 53=0+52+1 45=33+12+0 2=100-98Canned

corned beef 53=2+50+0 45=20+24+1 2=100-98




278278

Canned tuna 53=4+48+1 44=26+17+1 3=100-97Loaf bread/

tasty 53=1+51+1 46=33+13+0 1=100-99Fem. wash 52=0+50+1 41=37+4+0 7=100-93Adult vits 49=1+47+1 42=39+2+0 9=100-91Powdered

chocolate drink 49=1+47+1 41=34+8+0 10=100-90




279279

Powdered filled milk for kids 47=0+46+1 44=40+3+1 9=100-91

Ladies cologne 47=2+45+1 44=37+7+0 9=100-91

Medicine for stomach-ache, acidity 47=2+44+1 45=34+10+1 8=100-92




280280

Eating out on a fast food restaurant 47=2+45+0 52=32+20+0 2=100-98

Tomato sauce 46=1+43+1 50=38+12+0 4=100-96Instant coffee 44=1+42+2 51=40+9+1 5=100-95Fruit juice in

foil pack 44=0+42+1 50=36+14+0 6=100-94




281281

Ice cream (single serve) 44=4+39+1 54=39+15+0 3=100-97

Chips and curls 43=0+41+2 52=36+15+0 5=100-95

Visit to a family doc 43=2+39+1 49=40+9+0 9=100-91

Butter 43=1+41+1 51=40+10+1 6=100-94Malling 43=2+41+0 56=41+15+0 1=100-99




282282

Chocolate candy (loc.) 42=1+41+0 53=40+13+0 5=100-95

Roasted chicken 41=2+39+1 55=37+18+0 3=100-97





283283

Luncheon meat 41=3+38+0 52=35+15+1 8=100-92




284284

Nice-to-Have ProdCat in NCR_ABslide 1 of 10

Canned mixed fruits like fruit cocktails 60=0+60+0 37=26+11+0 3=100-97

Evaporated milk 60=0+60+0 40=23+17+0 0=100-100

Fruit juice in can 60=0+57+3 37=34+3+0 3=100-97



285285


Instant coffee or soluble (powd) coffee 60=0+54+6 34=20+14+0 6=100-94

Visit to a specialist doctor 60=0+57+3 34=26+9+0 6=100-94

Visiting the dentist 60=3+57+0 37=26+11+0 3=100-97



286286


Facial wash 60=3+57+0 37=34+3+0 3=100-97Canned pineapple tidbits/chunks 57=0+57+0 43=31+11+0 0=100-100


Rubber shoes 57=0+54+3 43=40+3+0 0=100-100Sandals 57=3+54+0 43=34+9+0 0=100-100



287287


Chips and curls 54=0+51+3 43=29+14+0 3=100-97

Dried fish 54=0+51+3 43=26+14+3 3=100-97RTDiced tea 54=3+51+0 43=26+17+0 3=100-97

Sandwich spread 54=0+54+0 46=29+17+0 0=100-100



288288



Ladies cologne 54=6+49+0 43=34+9+0 3=100-97Canned mackerel 51=0+51+0 43=17+26+0 6=100-94

Tomato paste 51=3+49+0 43=40+3+0 6=100-94



289289


Powd. filled milk for kids 51=0+49+3 40=40+0+0 9=100-91

Powdered chocolate drink 51=0+51+0 43=34+9+0 6=100-94

Condensed milk 49=3+46+0 51=26+26+0 0=100-100



290290


Chocolate (candy local) 49=0+49+0 51=40+11+0 0=100-100

Bottled water in 5 gal 49=0+49+0 31=29+3+0 20=100-80

Fruit juice in foil pack 49=0+46+3 46=40+6+0 6=100-94

Powd. tea 49=0+49+0 37=31+6+0 14=100-86Tea bags 49=0+49+0 46=31+14+0 6=100-94



291291


Backpack & body bag 49=3+43+3 51=46+6+0 0=100-100

Breakfast cereals 46=0+46+0 46=31+14+0 9=100-91

Liquid seasoning 46=3+43+0 43=34+9+0 11=100-89

RTD sterilizedmilk 46=0+46+0 46=29+17+0 9=100-91



292292


Fruit juice in tetra pack 46=0+43+3 51=46+6+0 3=100-97

Margarine 46=3+43+0 51=26+26+0 3=100-97Flat wafers 46=0+46+0 46=40+6+0 9=100-91Cleansing cream 46=3+40+3 40=40+0+0 14=100-86

Whitener 46=3+43+0 40=37+3+0 14=100-86Pork & beans 43=0+43+0 51=40+11+0 6=100-94



293293


RTD chocolate milk 43=0+43+0 54=43+11+0 3=100-97

Chocolate (candy imported) 43=0+43+0 57=46+11+0 0=100-100

Baby wipes 43=3+37+3 57=54+3+0 0=100-100Newspapers 43=3+40+0 51=46+6+0 6=100-94



294294

Nice-to-Have ProdCat in NCR_Cslide 1 of 9

Instant noodle 59=5+50+5 41=5+36+0 0=100-100Macaroni 59=5+50+5 36=23+14+0 5=100-95Roasted chicken 59=5+55+0 36=18+18+0 5=100-95

Ice cream (bulk) 59=5+55+0 32=27+5+0 9=100-91

Butter 59=0+55+5 36=14+14+9 5=100-95Vitamins from a drugstore, supermarket 59=0+55+5 32=18+9+5 9=100-91



295295


Sandals 59=0+59+0 41=18+23+0 0=100-100Landline phone subscription 59=9+50+0 9=9+0+0 32=100-68


Canned pineapple tidbits/chunks 55=5+50+0 36=18+18+0 9=100-91

Tomato paste 55=0+55+0 36=18+18+0 9=100-91



296296


Water in plastic bottles 55=0+55+0 36=32+5+0 9=100-91

Loaf bread/tasty 55=0+55+0 45=23+18+5 0=100-100

Mayonnaise 55=5+50+0 41=27+14+0 5=100-95Adult vitamins 55=0+55+0 36=27+5+5 9=100-91Baby oil 55=0+55+0 36=32+5+0 9=100-91Mouthwash 55=0+55+0 27=18+5+5 18=100-82Spaghetti 50=0+50+0 41=27+14+0 9=100-91



297297


Spaghetti sauce 50=0+50+0 41=23+18+0 9=100-91

Evaporated milk 50=5+45+0 50=45+5+0 0=100-100


Pediatric vits./ vits. for kids 50=0+45+5 45=45+0+0 5=100-95



298298


Cologne 50=0+50+0 50=32+18+0 0=100-100Ladies cologne 50=0+45+5 36=27+9+0 14=100-86Facial wash 50=0+45+5 36=27+9+0 14=100-86Rubber shoes 50=0+50+0 50=41+9+0 0=100-100Canned mackerel 45=9+36+0 45=32+14+0 9=100-91

Canned tuna 45=0+45+0 50=36+9+5 5=100-95Powdered filled milk for kids 45=0+45+0 36=32+5+0 18=100-82



299299


RTDchocolate milk 45=0+45+0 32=27+5+0 23=100-77

Chocolate candy (local) 45=5+41+0 50=45+5+0 5=100-95


Margarine 45=5+41+0 50=36+14+0 5=100-95Visiting the dentist 45=5+41+0 50=36+14+0 5=100-95



300300


Toilet paper 45=0+45+0 41=27+14+0 14=100-86Canned corned beef 41=0+41+0 50=18+27+5 9=100-91





301301





Flat wafers 41=5+36+0 50=41+5+5 9=100-91



302302


Medicine for stomach-ache, acidity 41=0+36+5 41=14+23+5 18=100-82

Casual shoes 41=0+41+0 50=36+14+0 9=100-91



303303

Nice-to-Have ProdCat in NCR_Dslide 1 of 5


Fish sauce 58=0+57+0 35=25+9+0 8=100-92Pediatric vitamins/ vitamins for kids 58=1+56+1 35=33+2+0 7=100-93

Soft drinks 57=3+53+0 42=16+26+0 1=100-99



304304


Packaged cupcakes/ cakes 55=0+55+0 38=25+12+1 6=100-94

Panty liners 55=0+54+1 31=26+5+0 13=100-87Baby oil 55=0+54+0 38=31+7+0 7=100-93Canned tuna 52=4+47+1 44=25+18+0 3=100-97Canned corned beef 51=2+49+0 46=20+25+1 2=100-98



305305



Loaf bread/tasty 50=1+49+0 48=37+12+0 1=100-99

Cheese 49=0+49+0 49=37+13+0 2=100-98Powdered filled milk for kids 48=0+46+1 45=40+4+1 8=100-92



306306


Medicine for stomachache, acidity 48=1+46+0 44=36+8+0 8=100-92

Adult vitamins 47=1+46+0 43=41+2+0 10=100-90Instant coffee or soluble powdered coffee 45=1+42+1 51=40+10+1 4=100-96

Ladies cologne 45=1+43+0 44=37+7+0 11=100-89



307307


Feminine wash 45=0+44+0 48=43+5+0 8=100-92Chips and curls 43=0+41+1 52=36+16+0 5=100-95Eating out on a fast food restaurant 43=1+42+0 54=35+20+0 2=100-98

Tomato sauce 42=1+39+1 54=42+12+0 3=100-97Fruit juice in foil pack 42=0+41+0 52=36+16+0 6=100-94

Butter 41=2+39+0 53=44+9+0 6=100-94



308308

Nice-to-Have ProdCat in NCR_Eslide 1 of 4

Hotdogs 60=3+57+0 40=23+17+0 0=100-100Pediatric vitamins/ vitamins for kids 60=54+6+0 31=29+0+3 9=100-91

Lotion 57=57+0+0 43=31+0+11 0=100-100Soft drinks 54=0+54+0 43=26+17+0 3=100-97Fresh meat 51=0+51+0 46=11+34+0 3=100-97



309309


Fresh fruits 51=0+51+0 49=34+14+0 0=100-100Chocolate candy (local) 51=0+51+0 43=34+9+0 6=100-94


Vitamins from a drugstore, supermarket 51=3+46+3 46=40+6+0 3=100-97



310310


Dressed chicken 49=3+46+0 51=6+46+0 0=100-100

Canned tuna 49=3+46+0 51=26+26+0 0=100-100Fish sauce 49=0+46+3 43=34+9+0 9=100-91Ice cream (single serve) 49=0+46+3 51=43+9+0 0=100-100

Ladies cologne 49=49+0+0 49=43+0+6 3=100-97Feminine wash 49=46+3+0 43=43+0+0 9=100-91Baby oil 49=46+3+0 46=37+0+9 6=100-94



311311


Chips and curls 46=0+43+3 49=40+9+0 6=100-94Powdered filled milk for kids 43=0+40+3 49=43+3+3 9=100-91

Panty liners 43=43+0+0 37=34+0+3 20=100-80Disposable diapers for babies 43=40+3+0 51=51+0+0 6=100-94



Nice-to-Have ProdCat in Balance Luzonslide 1 of 5

Sinigang mixes 60=4+54+2 35=15+19+1 5=100-95Pandesal 60=3+52+4 37=12+24+1 3=100-97Cologne 60=3+55+1 35=23+13+0 5=100-95Bleach 60=2+57+1 33=18+14+1 6=100-94Hotdogs 58=4+49+5 38=13+25+0 4=100-96Conditioner 58=3+53+2 32=20+12+0 10=100-90Powdered

coffee creamer 57=5+51+2 38=22+14+2 4=100-96




Powdered fruitjuice 57=2+53+2 36=17+19+1 7=100-93


Baby oil 55=2+52+1 42=26+15+1 4=100-96Fresh fruits 54=4+44+7 46=16+29+0 0=100-100Sautéing

ingredients 54=2+50+2 38=22+15+0 8=100-92




Fish sauce 53=3+48+2 38=22+16+0 10=100-90Pediatric vitamins/ vitamins for kids 51=3+45+4 39=33+6+0 10=100-90







Dressed chicken 46=4+41+2 50=16+33+1 3=100-97

Ladies cologne 46=3+42+1 39=28+11+0 15=100-85Panty liners 46=2+43+1 29=22+6+0 25=100-75




Fresh meat 44=3+39+2 56=13+41+1 1=100-99All-purpose flavorings 43=2+40+1 43=29+14+0 14=100-86

Loaf bread/tasty 42=3+38+1 52=32+20+0 6=100-94

Adult vitamins 41=2+36+3 44=37+7+0 15=100-85



Nice-to-Have ProdCat in Balance Luzon_ABslide 1 of 8


Cheese 58=0+58+0 42=33+9+0 0=100-100Visit to a family doctor 58=0+55+3 33=24+9+0 9=100-91

Pediatric vits./vits.for kids 58=3+52+3 33=30+3+0 9=100-91




Ladies cologne 58=0+52+6 30=24+6+0 12=100-88

Canned corned beef 55=3+52+0 45=15+27+3 0=100-100

Instant noodle 55=3+52+0 45=12+33+0 0=100-100Packaged cupcakes/ cakes 55=0+48+6 39=33+6+0 6=100-94




Medicine for stomachache, acidity 55=9+42+3 39=21+18+0 6=100-94







Flat wafers 52=0+52+0 45=30+15+0 3=100-97Canned tuna 48=9+39+0 42=15+24+3 9=100-91Spaghetti 48=0+48+0 48=27+18+3 3=100-97Spaghetti sauce 48=0+48+0 48=30+15+3 3=100-97

Tomato sauce 48=0+48+0 45=27+18+0 6=100-94Dried fish 48=3+39+6 48=12+33+3 3=100-97





Purified water from water filling stations 48=3+42+3 36=33+0+3 15=100-85

Cheese spread 48=0+48+0 52=39+12+0 0=100-100Margarine 48=0+48+0 42=33+9+0 9=100-91Sandwich spread 48=3+45+0 45=27+18+0 6=100-94




Adult vitamins 48=0+42+6 39=33+6+0 12=100-88Subscription/load on inter-net conn. used at home 48=0+45+3 12=9+3+0 39=100-61

Malling 48=0+48+0 48=24+24+0 3=100-97Roasted chicken 45=3+42+0 45=27+18+0 9=100-91




Sauces 45=3+39+3 48=36+12+0 6=100-94Powdered tea 45=0+45+0 42=36+6+0 12=100-88Rubber shoes 45=3+39+3 48=30+18+0 6=100-94Casual shoes 45=3+42+0 52=33+18+0 3=100-97Backpack & body bag 45=0+42+3 52=36+15+0 3=100-97






Evaporated milk 42=3+39+0 52=30+21+0 6=100-94

Soft drinks 42=0+42+0 52=27+24+0 6=100-94Mayonnaise 42=3+39+0 52=33+18+0 6=100-94Visiting the dentist 42=3+33+6 48=36+12+0 9=100-91

Sandals 42=0+42+0 55=24+30+0 3=100-97



Nice-to-Have ProdCat in Balance Luzon_Cslide 1 of 6

Dressed chicken 60=0+60+0 40=5+30+5 0=100-100

Fresh fruits 60=0+50+10 40=5+35+0 0=100-100Hotdogs 60=0+55+5 40=15+25+0 0=100-100Spaghetti sauce 60=5+55+0 40=20+20+0 0=100-100






Adult vitamins 60=0+50+10 20=15+5+0 20=100-80Canned tuna 55=0+50+5 40=25+15+0 5=100-95Macaroni 55=10+45+0 45=30+15+0 0=100-100Tomato sauce 55=5+50+0 45=25+20+0 0=100-100Evaporated milk 55=5+50+0 45=15+30+0 0=100-100




Butter 55=0+55+0 45=30+15+0 0=100-100Flat wafers 55=0+50+5 35=25+10+0 10=100-90Ladies cologne 55=5+45+5 30=20+10+0 15=100-85Toilet paper 55=0+55+0 35=30+5+0 10=100-90Canned corned beef 50=0+45+5 50=5+40+5 0=100-100

Spaghetti 50=0+50+0 50=30+20+0 0=100-100Cheese 50=0+50+0 50=25+25+0 0=100-100Margarine 50=0+45+5 50=35+15+0 0=100-100





Sandals 50=5+45+0 50=40+10+0 0=100-100Bleach 50=0+50+0 30=15+15+0 20=100-80Canned mackerel 45=0+45+0 40=25+15+0 15=100-85

Condensed milk 45=5+40+0 55=20+35+0 0=100-100






Cheese spread 45=0+45+0 50=40+10+0 5=100-95Packaged cupcakes/ cakes 45=5+30+10 45=30+15+0 10=100-90





Sports bra and panty 45=0+45+0 40=25+15+0 15=100-85



Nice-to-Have ProdCat in Balance Luzon_Dslide 1 of 5

Catsup 60=5+51+4 38=20+18+0 2=100-98Pandesal 60=4+52+4 38=13+25+0 2=100-98Hotdogs 59=5+50+3 39=15+23+0 3=100-97Cologne 58=3+54+0 38=24+13+0 5=100-95Lotion 58=2+55+0 38=21+17+0 4=100-96Sinigang mixes 57=4+50+2 39=14+23+1 5=100-95Conditioner 57=3+51+2 33=22+11+0 10=100-90Powdered fruit juice 56=2+52+2 38=16+21+0 6=100-94




Fish sauce 55=4+48+2 36=20+16+0 9=100-91Vitamins from a drugstore,supermarket 54=2+49+3 37=27+10+0 9=100-91

Baby oil 53=2+50+0 43=26+17+1 3=100-97Powdered coffee creamer 52=4+45+2 44=26+15+2 4=100-96





Fresh fruits 49=3+40+6 51=17+34+0 0=100-100Packaged cupcakes/ cakes 49=5+42+2 43=29+15+0 7=100-93




Sautéing ingredients 48=1+45+1 43=23+20+0 8=100-92



Dressed chicken 45=3+40+1 51=17+33+1 4=100-96




Ladies cologne 45=3+41+0 40=29+12+0 14=100-86

Panty liners 45=1+43+0 29=22+7+0 25=100-75All-purpose flavorings 43=2+40+0 44=29+15+0 13=100-87



Nice-to-Have ProdCat in Balance Luzon_Eslide 1 of 4

Filled biscuits 60=5+55+0 40=12+29+0 0=100-100Alcohol 60=5+52+2 36=19+17+0 5=100-95Cologne 60=7+52+0 36=24+12+0 5=100-95Sinigang mixes 55=5+48+2 36=24+12+0 10=100-90Vitamins from a drugstore, supermarket 55=7+43+5 33=31+2+0 12=100-88







Visit to a family doct 50=2+45+2 36=31+5+0 14=100-86






Chocolate candy local) 48=5+43+0 52=26+24+2 0=100-100





Lotion 48=2+45+0 45=29+17+0 7=100-93Hotdogs 43=2+31+10 48=12+36+0 10=100-90Pandesal 43=2+36+5 50=19+29+2 7=100-93



Nice-to-Have ProdCat in Visayasslide 1 of 4

Pandesal 60=3+54+3 38=25+12+1 2=100-98Powdered

fruit juice 58=3+55+0 37=21+15+0 5=100-95Lotion 58=3+53+2 39=28+10+1 3=100-97Soft drinks 54=5+47+2 44=27+16+1 2=100-98Filled biscuits 54=1+49+3 40=28+12+0 6=100-94Fabric

conditioner 54=2+51+1 35=26+10+0 11=100-89Alcohol 53=3+48+2 44=30+14+0 4=100-96




Fresh fruits 52=2+48+2 46=30+15+1 3=100-97Sautéing

ingredients 50=1+46+2 35=24+10+1 15=100-85Powdered

filled milkfor kids 47=2+41+4 42=36+6+0 11=100-89

Baby oil 47=3+43+2 47=36+11+0 6=100-94Hotdogs 45=4+38+2 52=29+18+4 3=100-97Catsup 45=4+38+2 49=33+16+0 6=100-94





Conditioner 45=1+42+2 44=39+5+0 11=100-89Cologne 44=4+39+1 49=40+9+0 7=100-93Medicine for

stomach ache, acidity 42=2+38+2 47=39+7+0 11=100-89



Nice-to-Have ProdCat in Visayas_ABslide 1 of 5

Sandwich spread 58=6+47+6 39=33+6+0 3=100-97

Ladies cologne 58=3+56+0 33=25+8+0 8=100-92LPG 58=0+56+3 39=17+17+6 3=100-97Cable TV

subscription 58=0+58+0 14=8+3+3 28=100-72Canned

corned beef 56=0+53+3 44=19+22+3 0=100-100Hotdogs 56=3+50+3 44=17+25+3 0=100-100





Cologne 50=3+44+3 47=36+11+0 3=100-97Powd. filled

milk for kids 47=3+44+0 44=42+3+0 8=100-92Water in

plastic bottles 47=0+44+3 47=33+14+0 6=100-94





Beef loaf 44=6+33+6 53=28+25+0 3=100-97Chips & curls 44=0+44+0 53=39+14+0 3=100-97Instant coffee


Mouthwash 44=6+39+0 50=42+8+0 6=100-94




Live chicken 42=0+39+3 56=33+19+3 3=100-97Canned tuna 42=11+28+3 53=39+14+0 6=100-94Roasted

chicken 42=8+25+8 58=42+17+0 0=100-100Butter 42=3+33+6 56=44+11+0 3=100-97Packaged

cupcakes/ cakes 42=0+39+3 56=42+14+0 3=100-97



Nice-to-Have ProdCat in Visayas_Cslide 1 of 8

Dressed chicken 58=0+58+0 42=17+25+0 0=100-100

Beef loaf 58=8+50+0 33=17+8+8 8=100-92Canned

sardines 58=0+58+0 42=17+17+8 0=100-100Instant noodle 58=8+50+0 42=17+17+8 0=100-100Roasted

chicken 58=0+58+0 33=17+17+0 8=100-92Sinigang mixes 58=8+50+0 25=8+17+0 17=100-83





Powd. fruit juice 58=8+50+0 42=33+0+8 0=100-100

Soft drinks 58=0+58+0 42=8+25+8 0=100-100Margarine 58=0+58+0 42=33+8+0 0=100-100Panty liners 58=8+50+0 17=17+0+0 25=100-75Mouthwash 58=0+58+0 25=25+0+0 17=100-83Live chicken 50=0+50+0 33=33+0+0 17=100-83





Canned tuna 50=8+42+0 33=17+17+0 17=100-83Butter 50=8+42+0 33=25+8+0 17=100-83Cheese 50=8+42+0 33=25+8+0 17=100-83Mayonnaise 50=0+50+0 50=42+8+0 0=100-100




Sandwich spread 50=17+33+0 42=33+8+0 8=100-92

Flat wafers 50=0+42+8 25=17+8+0 25=100-75Packaged

cupcakes/ cakes 50=0+50+0 42=33+8+0 8=100-92


Adult vitamins 50=0+50+0 25=25+0+0 25=100-75




Cologne 50=8+42+0 25=25+0+0 25=100-75Ladies cologne 50=8+42+0 25=25+0+0 25=100-75Fem. wash 50=0+50+0 17=8+8+0 33=100-67Fresh meat 42=0+42+0 58=25+33+0 0=100-100Canned meat 42=17+25+0 33=33+0+0 25=100-75Luncheon meat 42=0+33+8 50=33+8+8 8=100-92Canned mixed

fruits like fruit cocktails 42=0+42+0 50=33+17+0 8=100-92





Tea bags 42=0+42+0 33=25+8+0 25=100-75Choco drink

in tetra, can 42=8+33+0 25=25+0+0 33=100-67Cheese spread 42=17+25+0 50=33+8+8 8=100-92Vitamins from

a drugstore, supermarket 42=0+42+0 58=50+8+0 0=100-100




Facial wash 42=0+42+0 33=25+8+0 25=100-75Baby oil 42=0+42+0 25=25+0+0 33=100-67Sandals 42=0+42+0 58=50+8+0 0=100-100



Nice-to-Have ProdCat in Visayas_Dslide 1 of 4


Pandesal 58=1+55+2 40=26+12+1 2=100-98Soft drinks 56=2+50+3 42=26+16+1 2=100-98Fabric

conditioner 55=1+53+1 36=28+8+0 9=100-91Filled biscuits 54=2+50+2 40=30+10+0 6=100-94Sautéing

ingredients 52=2+48+2 34=22+10+2 14=100-86




Alcohol 51=2+47+2 46=32+14+0 3=100-97Baby oil 50=2+45+2 47=34+14+0 3=100-97Powdered

filled milk for kids 49=2+43+4 42=35+7+0 9=100-91

Fresh fruits 48=1+45+2 48=34+14+1 3=100-97Cologne 48=5+42+1 45=37+9+0 7=100-93





Hotdogs 44=2+40+2 53=32+16+4 2=100-97Medicine for


Conditioner 44=1+43+1 48=43+4+0 7=100-92




Loaf bread/tasty 42=3+35+3 54=45+9+0 4=100-96

Chips & curls 41=3+34+4 50=34+16+1 9=100-91



Nice-to-Have ProdCat in Visayas_Eslide 1 of 4

Biscuits 60=7+53+1 40=13+26+0 0=100-100Cough/cold

medicine 59=7+51+2 36=22+14+0 4=100-96Sanitary

napkin 59=2+55+2 35=26+8+1 5=100-95Pandesal 58=4+49+4 38=25+12+1 3=100-97Use of

electricity 58=0+53+5 21=7+14+0 21=100-79




Fresh/table eggs 57=2+53+2 42=15+24+2 1=100-99

Talcum powd. 57=4+49+3 41=24+16+0 2=100-98Non-filled

biscuits 55=7+44+4 41=23+18+0 4=100-96Powdered

fruit juice 54=5+47+1 36=19+18+0 10=100-90Deodorant 52=1+47+3 41=29+11+1 8=100-92Bleach 47=3+43+1 42=24+18+0 11=100-89




Soft drinks 45=9+35+1 54=36+18+0 1=100-99Fresh fruits 44=3+38+2 53=33+16+3 3=100-97Powdered






Filled biscuits 43=1+37+4 49=32+16+1 8=100-92Alcohol 41=5+34+1 54=38+15+0 5=100-95



Nice-to-Have ProdCat in Mindanaoslide 1 of 3

Fresh fruits 59=2+52+4 37=20+15+2 4=100-96Cologne 59=2+55+2 35=22+12+0 7=100-93Non-filled

biscuits 58=3+51+3 39=22+16+1 3=100-97Medicine for






Prepaid cell-phone load 56=0+52+5 35=10+24+1 9=100-91

Filled biscuits 48=2+43+2 47=35+11+1 6=100-94Fabric

conditioner 48=1+44+3 42=31+10+1 10=100-90Soft drinks 45=3+39+2 53=22+27+3 3=100-97Vitamins from

drugstore, supermarket 45=1+41+2 46=40+4+2 9=100-91



Nice-to-Have ProdCat in Mindanao_ABslide 1 of 6

Filled biscuits 60=0+57+3 37=23+11+3 3=100-97Medicine for


Conditioner 60=3+57+0 37=26+9+3 3=100-97Fresh meat 57=6+46+6 40=17+23+0 3=100-97Canned

corned beef 57=3+54+0 40=26+14+0 3=100-97





Adult vitamins 57=0+54+3 34=31+3+0 9=100-91Ladies cologne 57=3+51+3 40=31+9+0 3=100-97Powd. filled

milk for kids 54=0+46+9 34=29+6+0 11=100-89LPG 54=0+51+3 20=11+6+3 26=100-74






Soft drinks 51=6+43+3 46=17+29+0 3=100-97Bank and/or

remittance center 49=0+40+9 29=26+3+0 23=100-77




Dressed chicken 46=6+37+3 54=29+26+0 0=100-100

Hotdogs 46=9+34+3 51=37+14+0 3=100-97Chips and

curls 46=3+43+0 46=26+17+3 9=100-91Pandesal 46=0+46+0 51=34+14+3 3=100-97Toilet paper 46=3+43+0 37=34+3+0 17=100-83Beef loaf 43=3+37+3 54=34+20+0 3=100-97






Instant coffee or soluble powdered) coffee 43=0+40+3 46=40+6+0 11=100-89





Facial wash 43=3+40+0 40=31+9+0 17=100-83Feminine

wash 43=3+40+0 37=26+9+3 20=100-80



Nice-to-Have ProdCat in Mindanao_Cslide 1 of 7

Hotdogs 57=0+50+7 36=14+21+0 7=100-93Dried fish 57=7+43+7 43=43+0+0 0=100-100Sautéing

ingredients 57=0+57+0 43=21+14+7 0=100-100Powdered








Adult vitamins 57=0+50+7 43=43+0+0 0=100-100Panty liners 57=0+57+0 43=29+14+0 0=100-100Toilet paper 57=0+57+0 43=43+0+0 0=100-100





Beef loaf 50=0+50+0 50=43+7+0 0=100-100Roasted

chicken 50=0+50+0 50=36+7+7 0=100-100Sinigang mixes 50=0+50+0 43=29+7+7 7=100-93






Conditioner 50=0+50+0 50=21+29+0 0=100-100LPG 50=0+50+0 36=21+7+7 14=100-86





Fresh meat 43=0+36+7 57=14+36+7 0=100-100Canned

corned beef 43=0+43+0 57=50+7+0 0=100-100Chips & curls 43=0+43+0 57=43+0+14 0=100-100Bottled water

in 5 gal 43=0+43+0 43=43+0+0 14=100-86Soft drinks 43=0+43+0 57=29+29+0 0=100-100




Cheese 43=0+43+0 57=50+7+0 0=100-100Margarine 43=0+43+0 57=50+7+0 0=100-100Filled biscuits 43=0+43+0 57=50+7+0 0=100-100Visit to a

family doctor 43=0+29+14 36=36+0+0 14=100-79Bank and/or





Facial wash 43=0+43+0 57=50+0+7 0=100-100Feminine wash 43=0+43+0 57=50+7+0 0=100-100Baby oil 43=0+36+7 50=50+0+0 7=100-93Malling 43=7+36+0 57=50+7+0 0=100-100



Nice-to-Have ProdCat in Mindanao_Dslide 1 of 3

Fresh fruits 60=3+53+4 39=21+15+3 1=100-99Medicine for


Lotion 60=1+57+2 35=24+9+2 5=100-95Prepaid

cellphone load 60=0+55+4 34=9+24+1 6=100-94

Cologne 59=2+55+2 36=26+10+0 5=100-95




Alcohol 58=3+51+4 39=27+12+1 3=100-97Powdered

fruit juice 56=4+49+3 43=24+18+1 1=100-99Filled biscuits 50=3+45+3 47=36+11+1 3=100-97Soft drinks 49=4+42+3 51=20+26+5 1=100-99Vitamins from

a drugstore, supermarket 46=2+42+3 48=42+4+2 6=100-94



Nice-to-Have ProdCat in Mindanao_Eslide 1 of 2

Alcohol 57=2+41+14 41=22+19+0 2=100-98Sanitary nap. 57=0+57+0 22=12+7+3 21=100-79Lotion 53=3+45+5 31=10+17+3 16=100-84Deodorant 53=5+43+5 28=17+7+3 19=100-81Medicine for




Nice-to-Have ProdCat in Mindanao_Eslide 2 of 2


Cologne 45=2+41+2 38=14+24+0 17=100-83Bleach 43=2+40+2 22=9+12+2 34=100-66



386386

NEAR-DISPENSABLE

Product Categories

387387


classify as NEAR-

DISPENSABLE in 2014 vs

2013?

388388

The product categories classified by housewives as “near dispensable” is less in 2014

compared to 2013 (45 vs. 48). Thirty-one (31) of the 48 “near dispensable”

product categories in 2013 remained in that same classification in 2014.

Implication? Indication of changing housewives’ product classifying, re-

classifying behavior, say, from definitely dispensable up to near dispensable, or from

nice-to-have down to near dispensable.

Housewives’ Product Classifying/Re-classifying Behavior: NEAR-DISPENSABLE

389389


added as NEAR-DISPENSABLE in

2014 vs 2013? Were these upward or downward additions?

390390

In 2014, what product categories did housewives add to their list of “near dispensable?”

These 9: (1) Whitener, (2) Sports bra and panty, (3) Eating out on a carinderia, (4) Backpack and body bag, (5) Chocolates , (6) Condensed milk, (7) Casual shoes, (8) Sandals, and (9) Flat wafers



391391

In 2013, these 2014 “near dispensable” products were classified as: Whitener = definitely dispensable Sports bra and panty = asked for the first

time in 2014 Eating out on a carinderia = definitely

dispensable Backpack and body bag = asked for the

first time in 2014 Chocolates = definitely dispensable


392392

Condensed milk = definitely dispensable Casual shoes = asked for the first time in 2014 Sandals = asked for the first time in 2014 Flat wafers = asked for the first time in 2014



393393

So, housewives can change where your product/service will belong. Change = one step upward from “definitely dispensable”

to “near dispensable”, as in the case of Whitener, Eating out on a carinderia, Chocolates, and Condensed milk

Other product categories such as Sports bra and panty, Backpack and body bag, Casual shoes, Sandals, and Flat wafers were asked for the first time in 2014



394394


NEAR-DISPENSABLE

the same in the 2 survey

waves or downward?

395395

In terms of ranking as “near dispensable,” change in housewives classifying = same or upward. Rank 1: Beer = downward fr 6th in ‘13 to 1st

near-dispensable in ’14Growing-up milk = same, retained #1 ranking. Rank 2: Whitener = upward fr 17th definitely dispensable in ‘13 to 2nd near-dispensable in

’14Cleansing cream = upward fr 1st in ‘13 to 2nd

near-dispensable in ’14Landline phone subscription = downward from

5th in ‘13 to 2nd near-dispensable in ’14


396396

Rank 3: Sports bra and panty = asked for the first time in 2014

Implication? Sustainability of “retention,” in question.


397

397

397


398398

Near-Dispensable in NCRslide 1 of 12

Rank 2014 Rank 2013

1 Beer1 Growing up milk

2 Whitener2 Cleansing cream2 Landline phone

subscription3 Sports bra and

panty

1 Growing up milk 1 Canned meat1 Cleansing cream2 Fruit juice in can

3 Ready to drink chocolate milk

399399


Rank 2014 Rank 2013

4 Eating out on a carinderia

5 Ready to drink sterilized milk

3 Ready to drink sterilized milk

3 Make-up

3 Ready to drink iced tea

4 Visiting the dentist

5 Water in plastic bottles

400400


Rank 2014 Rank 2013

5 Baby wipes

6 Tomato paste6 Liquid seasoning

5 Tomato paste

5 Beef Loaf

5 Landline phone subscription

6 Rubber shoes

6 Sandwich spread

6 Evaporated milk

6 Beer

401401


Rank 2014 Rank 2013

7 Backpack and body bag

7 Canned mackerel

6 Subscription/

load on internet connection used at home

7 Baby wipes

7 Visit to a specialist doctor

7 Liquid seasoning

402402


Rank 2014 Rank 2013

8 Beef loaf8 Canned pineapple tidbits/chunks

8 Chocolates8 Cable TV subscription

9 Fruit juice in can

8 Ice cream (bulk)

9 Malling

403403


Rank 2014 Rank 2013

9 Ready to drink iced tea

9 Condensed milk9 Visit to a specialist doctor

10 Ready to drink chocolate milk

9 Canned pineapple tidbits/chunks

10 Cheese spread

404404


Rank 2014 Rank 2013

11 Subscription/ load on internet connection used at home

11 Macaroni

10 Ice cream (single serve)

10 Canned mackerel11 Sauces

11 Cable TV subscription

405405


Rank 2014 Rank 2013

11 Sauces11 Sandwich spread12 Ice cream (bulk)12 Casual shoes13 Disposable

diapers for babies

13 Spaghetti

12 Luncheon Meat

13 Macaroni

13 Roasted chicken13 Mouthwash

406406


Rank 2014 Rank 2013

14 Rubber shoes

15 Evaporated milk

14 Medicine for stomach ache, acidity

14 Powdered tea

14 Fruit juice in foil pack

15 Disposable diapers for babies

407407


Rank 2014 Rank 2013

15 Mouthwash15 Toilet paper

16 Visiting the dentist

15 Mayonnaise15 Eating out on a

fast food restaurant

15 Chocolate candy (local)

15 Instant coffee 16Spaghetti

408408


Rank 2014 Rank 2013

16 Spaghetti sauce16 Powdered tea16 Facial wash16 Margarine17 Mayonnaise

16 Spaghetti sauce 16 Toilet paper16 Facial wash

17 Powdered coffee creamer

17 Visit to a family doctor

409409


Rank 2014 Rank 2013

18 Cheese spread18 Sandals19 Flat wafers19 Powdered coffee

creamer19 Water in plastic

bottles

18 Margarine

410410



411411



your UAI.

412412




413

413

413


414414

Near-Dispensable ProdCat in NCR

Growing up milk 21=1+19+1 65=63+2+0 14=100-86

Beer 21=1+20+0 54=44+10+0 25=100-75Landline phonesubscription 22=1+22+0 22=20+1+0 56=100-44

Cleansing cream 22=1+21+1 50=46+3+0 28=100-72

Whitener 22=1+21+0 50=47+3+0 28=100-72

slide 1 of 9



415415



Eating out on a carinderia 24=0+24+0 60=52+8+0 16=100-84

Baby wipes 25=1+23+1 60=57+3+0 14=100-86RTD sterilized milk 25=2+23+0 59=46+14+0 16=100-84


slide 2 of 9



416416


Tomato paste 26=1+24+1 63=53+10+0 12=100-88Canned mackerel 27=2+25+0 61=44+16+1 12=100-88


Chocolates 28=1+27+0 59=48+11+0 12=100-88Cable TV subscription 28=1+27+0 17=16+1+0 54=100-46

slide 3 of 9



417417



Beef loaf 28=1+26+0 60=43+16+1 12=100-88Visit to a specialistdoctor 29=1+28+0 55=44+11+0 15=100-85

Condensed milk 29=2+27+0 67=53+14+0 4=100-96

slide 4 of 9



418418


RTD iced tea 29=1+27+1 61=49+12+0 10=100-90Fruit juice in can 29=1+26+1 56=50+6+0 15=100-85

RTD choco milk 30=1+29+0 56=44+11+0 14=100-86

Sauces 31=1+29+1 55=47+8+0 14=100-86Sandwich spread 31=1+30+0 63=53+10+0 6=100-94

slide 5 of 9



419419


Macaroni 31=1+27+2 64=50+14+0 5=100-95Subscription/load oninternet conn.used at home 31=1+29+1 23=21+1+0 47=100-53

Casual shoes 32=2+30+0 64=56+8+0 4=100-96Ice cream (bulk) 32=2+30+0 62=47+15+0 6=100-94

Spaghetti 33=2+30+1 63=45+17+1 4=100-96

slide 6 of 9



420420


Disposable diapers for babies 33=1+30+2 60=58+2+0 7=100-93

Rubber shoes 34=2+31+1 64=57+7+0 2=100-98Toilet paper 35=1+34+0 54=48+6+0 11=100-89Evaporated milk 35=1+34+0 62=49+13+0 3=100-97

Mouthwash 35=0+34+1 44=38+5+0 22=100-78Margarine 36=1+35+0 59=46+13+0 5=100-95

slide 7 of 9



421421


Powd. tea 36=1+35+1 51=40+11+0 13=100-87Facial wash 36=1+35+1 48=43+5+0 15=100-84Spaghetti sauce 36=2+33+1 59=45+14+1 5=100-95


Mayonnaise 38=1+37+0 56=44+11+0 6=100-94Sandals 39=3+35+0 57=48+9+0 4=100-96

slide 8 of 9



422422


Cheese spread 39=1+38+0 56=45+11+0 5=100-95



Flat wafers 40=1+38+1 51=43+7+1 9=100-91

slide 9 of 9



423423

Near-Dispensable ProdCat in NCR_ABslide 1 of 4

Supplements or vitamins for beauty 23=0+23+0 49=43+6+0 29=100-71

Sports jacket 26=0+26+0 63=57+6+0 11=100-89Liquid fruit juice concentrate 26=0+26+0 54=54+0+0 20=100-80

Beer 26=0+26+0 49=40+9+0 26=100-74



424424


RTDlow-fat milk 26=0+26+0 63=37+26+0 11=100-89

Growing up milk 26=3+23+0 66=66+0+0 9=100-91


Sports bag 31=0+31+0 63=60+3+0 6=100-94Enrobed chocolates 31=3+29+0 57=37+20+0 11=100-89



425425


Yogurt drink 31=0+31+0 51=46+6+0 17=100-83Disposable diapers for babies 34=0+31+3 63=60+3+0 3=100-97

Sports sando 34=3+31+0 51=49+3+0 14=100-86Beef loaf 34=0+34+0 57=40+17+0 9=100-91Sports jersey shirts 37=3+34+0 54=51+3+0 9=100-91



426426


Choco drink in tetra or can 37=0+37+0 54=49+6+0 9=100-91


Make-up 40=3+37+0 51=40+11+0 9=100-91RTDmilk in tetra or can 40=0+40+0 54=46+9+0 6=100-94



427427

Near-Dispensable ProdCat in NCR_Cslide 1 of 6


Make-up 23=0+23+0 50=32+18+0 27=100-73Yogurt drink 23=0+23+0 45=32+14+0 32=100-68Choco drink in tetra or can 23=0+18+5 45=36+9+0 32=100-68

RTDwhite milk 23=0+23+0 41=32+9+0 36=100-64

RTDlow-fat milk 23=0+23+0 41=36+5+0 36=100-64



428428


RTDmilk in tetra or can 23=0+23+0 55=50+5+0 23=100-77

Growing up milk 23=0+23+0 64=64+0+0 14=100-86


Enrobed chocolates 27=0+23+5 50=41+9+0 23=100-77



429429


RTDiced tea 27=0+23+5 50=32+18+0 23=100-77

Powdered tea 27=0+27+0 55=41+14+0 18=100-82Beer 27=5+23+0 41=32+9+0 32=100-68Chocolate candy (imp.) 27=0+23+5 50=45+5+0 23=100-77

Chips & curls 27=0+27+0 64=50+14+0 9=100-91Newspapers 32=0+32+0 55=50+5+0 14=100-86Sports bra & panty 32=5+27+0 41=36+5+0 27=100-73



430430



RTDsterilized milk 32=0+32+0 59=55+5+0 9=100-91

Condensed milk 32=5+27+0 59=55+5+0 9=100-91





431431


Pork & beans 32=0+32+0 50=41+9+0 18=100-82Cleansing cream 36=0+36+0 36=23+14+0 27=100-73


Tea bags 36=0+36+0 32=32+0+0 32=100-68Bottled water in 5 gal 36=0+32+5 36=36+0+0 27=100-73

Chocolates 36=0+32+5 59=55+5+0 5=100-95



432432


Sauces 36=0+36+0 45=32+14+0 18=100-82Luncheon

meat 36=5+32+0 59=32+23+5 5=100-95



433433

Subscription/load oninternet conn. used at home 21=0+21+0 26=25+2+0 52=100-48

Cable TV subscription 22=0+21+0 16=15+1+0 62=100-38


Tomato paste 22=1+20+1 66=55+11+0 12=100-88

Near-Dispensable ProdCat in NCR_D



slide 1 of 10

434434



Growing up milk 23=1+20+1 66=64+2+0 11=100-89

Chocolates 24=1+23+0 65=51+13+0 12=100-88




slide 2 of 10

435435

Canned mackerel 24=2+21+0 63=49+13+1 13=100-87


Baby wipes 25=1+23+1 60=56+4+0 16=100-84Fruit juice

in can 25=2+23+0 58=50+8+0 17=100-83Ice cream

(bulk) 25=2+24+0 68=51+17+0 7=100-93




slide 3 of 10

436436


RTDiced tea 26=1+25+0 63=51+11+0 11=100-89


Macaroni 26=1+23+2 69=53+15+0 5=100-95Casual shoes 27=3+25+0 68=59+9+0 5=100-95




slide 4 of 10

437437

Sandwich spread 27=1+26+0 65=56+9+0 7=100-93

Sauces 27=1+25+1 58=49+9+0 15=100-85Rubber shoes 28=2+25+0 69=63+6+0 3=100-97Condensed

milk 28=1+26+0 67=54+13+0 5=100-95Spaghetti 28=3+24+1 69=49+20+0 2=100-98Mouthwash 29=0+28+0 50=44+6+0 22=100-78




slide 5 of 10

438438

RTDchocolate milk 29=1+28+0 56=45+12+0 14=100-86

Beef loaf 29=1+27+0 58=41+16+0 13=100-88Toilet paper 32=1+30+0 57=52+5+0 12=100-88Facial wash 32=0+31+0 50=45+5+0 17=100-83Visiting the

dentist 32=2+30+0 63=56+7+0 5=100-95




slide 6 of 10

439439

Evaporated milk 32=0+31+0 64=51+13+0 4=100-96


Cheese spread 33=1+32+0 63=50+12+0 4=100-96Spaghetti

sauce 33=3+29+1 63=49+14+1 3=100-97Sandals 35=3+31+0 60=51+9+0 5=100-95




slide 7 of 10

440440

slide 8 of 10

Mayonnaise 35=0+34+0 60=48+11+0 5=100-95Bank and/or


Water inplastic bottles 36=1+34+0 49=34+14+0 15=100-85

Visit to a family doctor 37=0+36+0 53=46+7+0 10=100-90




441441

Margarine 37=0+36+0 58=48+10+0 5=100-95Roasted

chicken 37=2+35+0 59=40+19+0 4=100-96Luncheon

meat 37=3+34+0 53=37+15+1 10=100-90Powd. tea 38=1+36+1 49=38+12+0 13=100-87Ice cream

(single serve) 38=4+34+0 59=42+17+0 3=100-97




slide 9 of 10

442442


Malling 39=2+38+0 59=44+15+0 1=100-99Chocolate

candy (loc.) 39=1+38+0 55=40+15+0 5=100-95Flat wafers 40=0+39+1 50=43+7+0 10=100-90




slide 10 of 10

443443


Loaf bread/tasty 23=0+23+0 74=49+26+0 3=100-97

Instant coffee or soluble powdered coffee 23=0+20+3 71=63+6+3 6=100-94

Near-Dispensable ProdCat in NCR_E



slide 1 of 4

444444


Sandals 26=26+0+0 71=60+6+6 3=100-97Visiting the dentist 26=3+23+0 60=60+0+0 14=100-86

Roasted chicken 26=0+26+0 71=46+26+0 3=100-97





slide 2 of 4

445445

Facial wash 29=29+0+0 51=46+0+6 20=100-80Flat wafers 29=0+29+0 66=51+11+3 6=100-94Powd. coffee creamer 29=0+26+3 60=54+6+0 11=100-89

Backpack &body bag 31=29+3+0 63=63+0+0 6=100-94

Rubber shoes 31=29+3+0 69=54+3+11 0=100-100Visit to a family doc. 31=6+23+3 54=46+9+0 14=100-86




slide 3 of 4

446446


Cheese 34=0+34+0 60=51+9+0 6=100-94Luncheon meat 34=0+34+0 63=49+14+0 3=100-97Adult vitamins 37=34+3+0 49=46+0+3 14=100-86Powdered chocolate drink 40=3+34+3 51=40+11+0 9=100-91





slide 4 of 4

Near-Dispensable ProdCat in Balance Luzonslide 1 of 9

Facial wash 21=1+19+0 44=37+6+0 35=100-65Malling 21=0+20+0 62=40+22+0 17=100-83Canned meat 22=2+19+1 61=40+18+3 18=100-82Spaghetti 22=2+20+0 70=49+20+1 8=100-92Evaporated

milk 22=1+20+0 66=49+18+0 12=100-88Fruit juice in

foil pack 22=3+18+1 61=46+14+1 17=100-83




Ready to drink iced tea 22=2+20+0 54=40+13+1 24=100-76


Macaroni 23=2+19+2 67=49+18+0 9=100-91Sauces 23=2+20+1 61=47+14+0 17=100-83Spaghetti sauce 23=2+21+0 66=49+17+0 11=100-89Powdered tea 23=1+22+0 51=40+11+0 26=100-74




Mouthwash 23=1+22+0 37=30+7+0 40=100-60Casual shoes 23=2+21+1 62=53+9+0 15=100-85Beef loaf 24=1+22+1 62=41+21+0 14=100-86Roasted

chicken 24=2+21+1 63=45+17+1 13=100-87Visiting the

dentist 24=2+19+2 61=50+10+0 16=100-84Rubber shoes 24=1+22+1 64=50+14+0 12=100-88





Live chicken 26=2+23+1 54=34+19+2 20=100-80Tomato sauce 26=2+24+0 65=46+19+0 9=100-91Chocolates 26=2+23+0 65=48+17+0 9=100-91Mayonnaise 26=2+24+0 64=46+18+0 10=100-90Sandwich

spread 26=2+24+0 59=41+18+0 15=100-85





Sports bra & panty 26=1+24+0 53=38+13+1 21=100-79


Toilet paper 27=1+26+1 43=36+7+0 30=100-70Cheese spread 28=1+27+0 61=46+15+0 11=100-89




Butter 29=3+26+1 56=46+10+0 14=100-86Sandals 29=2+26+0 62=44+16+2 9=100-91Disposable

diapers for babies 29=1+27+1 53=46+6+1 18=100-82






Chips & curls 31=1+27+3 63=35+28+0 5=100-95Liquid seasoning 31=1+30+1 51=41+10+0 17=100-83

Cheese 31=2+28+0 60=43+17+0 9=100-91Flat wafers 32=1+30+1 50=36+14+0 17=100-83Canned tuna 33=3+29+2 58=34+23+1 9=100-91






Feminine wash 36=2+33+1 34=29+5+0 30=100-70





Soft drinks 38=1+36+1 60=20+39+0 2=100-98Canned

corned beef 39=3+34+1 56=23+31+2 5=100-95Margarine 39=3+35+1 55=36+19+0 7=100-93Visit to a

family doc 39=2+34+2 44=34+10+0 18=100-82LPG 40=1+36+2 26=15+10+1 34=100-66



Near-Dispensable ProdCat in Balance Luzon_ABslide 1 of 11

Canned meat 21=0+21+0 67=42+21+3 12=100-88Pork & beans 21=0+21+0 61=55+6+0 18=100-82Infant/starter

formula 21=0+21+0 70=70+0+0 9=100-91RTD

low-fat milk 21=0+21+0 58=52+6+0 21=100-79Powdered or

RTD energy drink 21=0+21+0 61=58+3+0 18=100-82





Roast & ground coffee 21=3+15+3 42=36+3+3 36=100-64

Sports sando 21=6+15+0 58=42+15+0 21=100-79Sports jersey

shirts 21=6+15+0 64=55+9+0 15=100-85Eating out on

a carinderia 21=0+21+0 55=42+12+0 24=100-76




Live chicken 24=3+21+0 48=27+21+0 27=100-73RTD

sterilized milk 24=0+24+0 61=48+12+0 15=100-85Ice cream (bulk) 24=0+21+3 73=55+18+0 3=100-97Enrobed

chocolates 24=3+21+0 58=52+6+0 18=100-82Whitener 24=0+21+3 33=27+6+0 42=100-58Sports jacket 24=3+21+0 61=52+9+0 15=100-85Floor wax 24=0+21+3 39=33+6+0 36=100-64




Canned mackerel 27=3+21+3 58=33+21+3 15=100-85

Chips & curls 27=0+21+6 70=45+24+0 3=100-97Tomato paste 27=0+27+0 58=45+12+0 15=100-85RTD white

milk 27=0+21+6 55=45+9+0 18=100-82Chocolate

candy (loc.) 27=3+24+0 70=55+15+0 3=100-97




Chocolate candy (imp.) 27=0+27+0 67=45+21+0 6=100-94

Cleansing cream 27=0+24+3 42=36+6+0 30=100-70

Landline phone subscription 27=0+21+6 12=12+0+0 61=100-39

Beef loaf 30=0+30+0 58=30+27+0 12=100-88




RTD iced tea 30=0+30+0 58=48+6+3 12=100-88Chocolate drink

in tetra or can 30=0+30+0 61=55+6+0 9=100-91Growing up milk 33=3+27+3 61=52+6+3 6=100-94RTD chocolate

milk 33=0+33+0 61=42+18+0 6=100-94Cereal milk

drink 33=3+30+0 58=39+18+0 9=100-91





Yogurt drink 33=0+27+6 48=48+0+0 18=100-82Facial wash 33=0+33+0 45=42+3+0 21=100-79Make-up 33=0+30+3 42=33+9+0 24=100-76Sports bra

and panty 33=0+33+0 55=42+12+0 12=100-88





Macaroni 36=3+30+3 58=36+18+3 6=100-94Condensed

milk 36=3+33+0 55=30+24+0 9=100-91Ice cream

(single serve) 36=0+33+3 61=48+12+0 3=100-97Chocolates 36=3+33+0 58=45+12+0 6=100-94




Tea bags 36=0+36+0 39=39+0+0 24=100-76Baby wipes 36=3+30+3 48=42+6+0 15=100-85Cable TV

subscription 36=0+36+0 24=12+12+0 39=100-61Luncheon meat 39=0+39+0 52=33+18+0 9=100-91Canned

pineapple tidbits/chunks 39=0+39+0 58=27+27+3 3=100-97







Butter 39=0+36+3 58=42+15+0 3=100-97



Near-Dispensable ProdCat in Balance Luzon_Cslide 1 of 8

Chips & curls 25=0+20+5 65=35+30+0 10=100-90Ice cream

(bulk) 25=0+25+0 65=50+15+0 10=100-90Powdered tea 25=0+20+5 50=40+10+0 25=100-75Baby wipes 25=0+25+0 65=60+5+0 10=100-90Disposable





Cable TVsubscription 25=0+25+0 15=15+0+0 60=100-40

Live chicken 30=5+25+0 40=35+5+0 30=100-70Canned meat 30=5+25+0 60=35+25+0 10=100-90Canned mixed


Tomato paste 30=5+25+0 60=40+20+0 10=100-90





Chocolates 30=0+30+0 60=45+15+0 10=100-90Chocolate

candy (loc.) 30=0+30+0 55=35+20+0 15=100-85Water in plastic

bottles 30=5+25+0 65=45+20+0 5=100-95Enrobed

chocolates 30=0+20+10 50=45+5+0 20=100-80




Cleansing cream 30=0+25+5 45=45+0+0 25=100-75

Facial wash 30=0+30+0 40=40+0+0 30=100-70Subscription/

load on internet conn. used at home 30=0+30+0 20=15+5+0 50=100-50





RTD milk intetra or can 35=0+35+0 50=30+20+0 15=100-85

Sandwich spread 35=0+35+0 65=35+30+0 0=100-100






Mouthwash 35=0+30+5 50=30+20+0 15=100-85Rubber shoes 35=0+35+0 60=50+10+0 5=100-95Casual shoes 35=0+35+0 60=50+10+0 5=100-95Malling 35=0+35+0 55=40+15+0 10=100-90




Beef loaf 40=0+40+0 55=30+25+0 5=100-95Luncheon meat 40=15+25+0 55=35+20+0 5=100-95Roasted

chicken 40=5+35+0 60=30+30+0 0=100-100Sauces 40=0+40+0 55=35+20+0 5=100-95Powd. filled

milk for kids 40=0+35+5 35=35+0+0 25=100-75Soft drinks 40=0+40+0 55=15+35+5 5=100-95Mayonnaise 40=0+40+0 60=40+20+0 0=100-100



Near-Dispensable ProdCat in Balance Luzon_Dslide 1 of 8

Roasted chicken 21=2+18+1 68=50+17+1 11=100-89

Tomato sauce 21=2+19+0 71=51+20+0 8=100-92Toilet paper 21=0+20+0 49=40+9+0 30=100-70Casual shoes 21=2+18+1 63=54+9+0 16=100-84Water in plastic

bottles 22=2+19+1 58=44+13+0 20=100-80Fruit juice in

foil pack 22=3+18+1 61=43+17+0 17=100-83




Rubber shoes 22=1+20+1 67=53+14+0 11=100-89Canned meat 23=2+21+0 62=42+16+4 15=100-85RTD iced tea 23=3+19+0 51=37+14+0 26=100-74Sandwich

spread 23=2+21+0 65=46+18+0 12=100-88Beef loaf 24=2+21+0 64=44+20+0 12=100-88Chocolates 24=2+22+0 65=48+17+0 10=100-90





Cheese spread 25=1+24+0 62=46+16+0 12=100-88Mayonnaise 25=2+22+0 67=48+20+0 8=100-92Visit to a

specialist doctor 25=3+20+2 48=41+6+0 27=100-73





Sandals 26=3+23+0 64=47+16+2 9=100-91Live chicken 27=1+25+1 54=35+18+2 19=100-81Powdered

chocolate drink 27=1+25+1 56=40+16+0 17=100-83

Cheese 27=3+23+0 64=44+20+0 9=100-91Liquid

seasoning 28=1+26+0 56=46+10+0 16=100-84




Butter 28=4+24+0 57=47+10+0 15=100-85Disposable



Flat wafers 29=2+26+0 55=40+15+0 16=100-84





Canned tuna 31=2+27+1 63=37+25+1 6=100-94Chips & curls 33=1+30+2 61=33+28+0 5=100-95Purified water






Fem. wash 34=2+31+0 37=30+7+0 29=100-71LPG 35=1+31+2 30=19+10+1 36=100-64Chocolate

candy (loc.) 37=2+34+0 56=38+18+0 7=100-93Margarine 37=3+33+0 57=34+22+0 6=100-94Canned

corned beef 38=3+34+0 57=26+30+1 5=100-95




Soft drinks 38=1+36+1 60=19+42+0 1=100-99Fresh meat 39=2+36+0 60=12+48+0 1=100-99Loaf bread/

tasty 39=3+34+1 57=35+22+0 5=100-95Adult vits. 39=2+35+2 47=39+8+0 14=100-86



Near-Dispensable ProdCat in Balance Luzon_Eslide 1 of 5

Chocolates 21=2+17+2 71=48+24+0 7=100-93Fruit juice in

foil pack 21=0+19+2 62=55+7+0 17=100-83Sports bra

and panty 21=0+21+0 52=43+7+2 26=100-74All-purpose

flavorings 24=7+17+0 50=31+19+0 26=100-74Fish sauce 24=0+24+0 55=38+17+0 21=100-79Flat wafers 24=0+24+0 38=24+14+0 38=100-62






Panty liners 26=0+24+2 29=24+5+0 45=100-55Chips & curls 29=0+24+5 67=38+29+0 5=100-95Loaf bread/

tasty 29=0+29+0 60=43+17+0 12=100-88




Dressed chicken 31=7+19+5 64=24+40+0 5=100-95

Soft drinks 31=2+29+0 67=26+40+0 2=100-98Packaged

cupcakes/ cakes 31=2+29+0 62=43+17+2 7=100-93






Margarine 33=7+26+0 57=45+12+0 10=100-90Disposable


Ladies cologne 36=2+33+0 43=33+10+0 21=100-79Fresh meat 38=7+29+2 62=29+31+2 0=100-100




Adult vits. 38=2+33+2 40=38+2+0 21=100-79Conditioner 38=2+33+2 52=31+21+0 10=100-90Catsup 40=5+33+2 57=31+21+5 2=100-98Baby oil 40=2+38+0 52=38+14+0 7=100-93Bleach 40=2+38+0 48=31+17+0 12=100-88Prepaid

cellphone load 40=2+33+5 48=12+36+0 12=100-88



Near Dispensable ProdCat in Visayasslide 1 of 7

Fem. wash 21=1+20+1 44=39+4+0 35=100-65Packaged

cupcakes/ cakes 22=1+20+0 52=44+8+0 26=100-74

Chocolates 23=2+19+2 60=51+9+0 17=100-83Roasted

chicken 24=4+17+3 64=56+8+1 12=100-88Visit to a

family doc. 24=1+22+1 49=43+5+1 28=100-72




Sinigang mixes 25=1+22+2 50=36+14+0 25=100-75Flat wafers 25=2+21+1 54=45+9+0 21=100-79Floor wax 25=2+22+1 53=45+8+0 22=100-78Water in

plastic bottles 26=1+23+1 61=47+14+0 13=100-87Ice cream

(single serve) 27=2+23+2 67=53+15+0 6=100-94Margarine 27=2+24+1 64=48+16+0 9=100-91






Canned tuna 29=5+22+2 49=36+12+1 22=100-78






Panty liners 29=1+28+1 44=42+3+0 26=100-74Toilet paper 29=1+27+1 48=40+7+2 23=100-77Live chicken 30=1+27+2 61=48+10+3 9=100-91




Adult vitamins 32=1+31+0 48=41+6+0 20=100-80Ladies cologne 33=3+29+1 49=44+6+0 18=100-82Fresh meat 34=3+28+2 65=43+22+1 1=100-99Powdered

chocolate drink 35=1+33+2 50=40+10+0 15=100-85






Dressed chicken 38=2+33+3 57=34+21+2 5=100-95

Chips & curls 38=3+33+2 54=37+15+1 8=100-92Loaf bread/

tasty 38=3+32+3 56=46+9+1 6=100-94




Beef loaf 39=3+34+2 58=42+14+1 3=100-97Canned

corned beef 40=3+34+3 54=36+17+1 6=100-94



Near Dispensable ProdCat in Visayas_ABslide 1 of 11

RTD milk in tetra or can 22=0+14+8 61=56+6+0 17=100-83






Cleansing cream 22=0+22+0 61=53+8+0 17=100-83


Floor wax 22=3+19+0 64=64+0+0 14=100-86Canned






Growing up milk 25=0+22+3 61=61+0+0 14=100-86

Fruit juice (can) 25=0+22+3 58=47+11+0 17=100-83Baby wipes 25=0+22+3 58=53+6+0 17=100-83Luncheon meat 28=3+22+3 64=47+14+3 8=100-92Canned

mackerel 28=0+28+0 58=44+11+3 14=100-86




Macaroni 28=6+17+6 72=53+19+0 0=100-100Pork & beans 28=8+19+0 64=47+17+0 8=100-92Ice cream

(single serve) 28=3+22+3 67=50+17+0 6=100-94Ice cream

(bulk) 28=0+22+6 69=58+11+0 3=100-97Yogurt drink 28=3+25+0 53=39+14+0 19=100-81Rubber shoes 28=0+28+0 72=58+14+0 0=100-100







Tomato paste 31=8+22+0 67=50+17+0 3=100-97Tea bags 31=3+25+3 58=56+3+0 11=100-89




RTD iced tea 31=0+31+0 58=39+19+0 11=100-89Casual shoes 31=0+31+0 69=61+8+0 0=100-100Sports bra

and panty 31=0+31+0 53=44+8+0 17=100-83Canned mixed


Spaghetti 33=6+19+8 61=44+17+0 6=100-94




Chocolates 33=3+28+3 64=56+8+0 3=100-97Margarine 33=0+31+3 64=44+19+0 3=100-97Visit to a



Facial wash 33=0+33+0 47=39+8+0 19=100-81




Spaghetti sauce 36=3+31+3 56=42+14+0 8=100-92

Tomato sauce 36=6+31+0 61=44+17+0 3=100-97Liquid

seasoning 36=3+31+3 56=44+11+0 8=100-92Powdered

coffee creamer 36=6+31+0 56=44+11+0 8=100-92

Evaporated milk 36=3+28+6 64=47+17+0 0=100-100




Powdered tea 36=0+33+3 56=47+6+3 8=100-92Cheese

spread 36=0+33+3 61=50+8+3 3=100-97Flat wafers 36=3+33+0 58=50+8+0 6=100-94Sandals 36=0+36+0 61=47+14+0 3=100-97




Subscription/load on internet connection used at home 36=0+36+0 25=22+3+0 39=100-61


Sinigang mixes 39=0+36+3 58=36+22+0 3=100-97




Condensed milk 39=3+28+8 61=47+14+0 0=100-100


Cheese 39=0+39+0 56=44+11+0 6=100-94Mayonnaise 39=0+36+3 56=42+14+0 6=100-94Malling 39=3+33+3 58=39+19+0 3=100-97



Near Dispensable ProdCat in Visayas_Cslide 1 of 7

Canned mackerel 25=8+17+0 42=33+0+8 33=100-67

Pork & beans 25=0+25+0 33=33+0+0 42=100-58Spaghetti

sauce 25=0+25+0 67=33+33+0 8=100-92Fish sauce 25=8+17+0 42=42+0+0 33=100-67RTD chocolate

milk 25=0+25+0 50=33+17+0 25=100-75Chocolates 25=0+25+0 67=58+8+0 8=100-92






Yogurt drink 25=0+25+0 50=50+0+0 25=100-75Visiting the

dentist 25=0+25+0 67=67+0+0 8=100-92Cleansing

cream 25=8+17+0 33=25+8+0 42=100-58




Rubber shoes 25=0+25+0 75=58+17+0 0=100-100Sports sando 25=0+25+0 17=17+0+0 58=100-42Baby wipes 25=0+25+0 50=50+0+0 25=100-75Disposable


Floor wax 25=0+25+0 50=33+17+0 25=100-75Malling 25=0+25+0 58=42+17+0 17=100-83Spaghetti 33=0+33+0 67=42+17+8 0=100-100




Chips & curls 33=0+33+0 67=33+17+17 0=100-100Tomato sauce 33=0+33+0 58=33+25+0 8=100-92All-purpose

flavorings 33=0+25+8 42=42+0+0 25=100-75Ice cream

(single serve) 33=0+33+0 58=25+33+0 8=100-92Bottled water

in 5 gal 33=0+17+17 50=42+8+0 17=100-83






Powdered tea 33=0+33+0 58=33+17+8 8=100-92Instant coffee





RTD iced tea 33=0+33+0 42=33+0+8 25=100-75Visit to a







Casual shoes 33=0+33+0 58=42+17+0 8=100-92Eating out on

a fast food restaurant 33=0+33+0 50=42+8+0 17=100-83



Near Dispensable ProdCat in Visayas_Dslide 1 of 7

Flat wafers 22=2+19+1 59=52+7+0 19=100-81Toilet paper 22=1+21+1 55=47+7+1 22=100-78Sinigang mixes 23=1+20+2 52=39+13+0 25=100-75Roasted

chicken 24=5+17+2 66=58+6+1 10=100-90Powdered

coffee creamer 24=1+22+1 56=48+5+2 20=100-80





Floor wax 24=2+21+1 54=46+8+0 22=100-78Chocolates 25=2+21+2 61=54+7+0 14=100-86Water in

plastic bottles 25=2+22+1 66=48+17+0 9=100-91

Margarine 25=2+23+1 66=50+16+0 9=100-91





Canned tuna 27=5+20+2 52=40+11+1 20=100-80Panty liners 27=1+26+1 48=45+2+0 25=100-75Ice cream

(single serve) 29=2+24+2 66=52+14+0 6=100-94





Adult vitamins 29=1+28+1 57=49+7+0 14=100-86Bank and/or


Live chicken 32=2+29+1 60=48+8+3 9=100-91Fresh meat 32=2+29+1 67=43+22+1 1=100-99






Dressed chicken 34=1+31+2 61=36+22+3 5=100-95





Ladies cologne 36=4+30+1 50=43+6+0 14=100-86Instant coffee






Beef loaf 40=2+35+2 58=44+13+1 2=100-98Catsup 40=5+35+1 57=39+18+0 2=100-98



Near Dispensable ProdCat in Visayas_Eslide 1 of 7

Live chicken 21=1+16+3 68=55+10+3 11=100-89All-purpose

flavorings 21=1+20+0 43=40+2+1 36=100-64Flat wafers 22=2+19+1 48=34+14+0 30=100-70Ice cream

(single serve) 23=2+21+0 71=59+12+0 5=100-95Margarine 23=3+20+0 63=47+15+0 14=100-86Fresh meat 24=4+15+4 74=59+14+0 2=100-98Canned tuna 25=3+21+1 43=30+12+1 32=100-68





Dressed chicken 29=4+23+1 64=45+19+0 8=100-92


Conditioner 29=0+26+2 51=44+7+0 21=100-79





Floor wax 29=2+24+2 46=36+10+0 25=100-75Instant coffee






Chips and curls 32=4+26+1 59=43+15+1 9=100-91






Beef loaf 34=1+31+2 62=48+13+0 4=100-96Catsup 34=4+27+2 52=35+16+0 14=100-86Cologne 34=1+32+1 59=48+11+0 7=100-93Fabric

conditioner 35=2+32+1 45=31+14+0 20=100-80





Baby oil 37=5+32+0 56=45+11+0 7=100-93Prepaid

cellphoneload 37=1+34+2 33=18+15+0 30=100-70

Hotdogs 40=9+27+3 55=33+19+3 5=100-95





Lotion 40=3+35+1 53=38+14+0 8=100-92



Near Dispensable ProdCat in Mindanaoslide 1 of 5



Sandals 24=2+20+2 64=54+8+2 12=100-88Roasted

chicken 25=3+23+0 65=47+15+4 9=100-91Adult vitamins 25=0+23+1 55=50+4+0 20=100-80Live chicken 26=1+25+1 58=42+14+1 16=100-84




Dressed chicken 26=3+21+1 69=41+24+5 5=100-95


Floor wax 26=1+25+0 48=36+10+2 27=100-73Chocolate

candy (loc.) 28=1+26+1 61=49+12+0 11=100-89Fresh meat 29=3+23+2 65=38+24+2 7=100-93






Beef loaf 31=2+28+1 59=42+15+1 10=100-90Panty liners 31=1+29+1 46=42+4+0 22=100-78Chips & curls 33=1+30+1 58=41+16+2 9=100-91Baby oil 34=1+31+2 57=49+7+0 9=100-90




Hotdogs 35=3+31+1 58=39+18+1 7=100-93Pediatric

vitamins/ vitamins for kids 35=2+31+1 48=44+3+0 18=100-82

Ladies cologne 35=2+32+1 49=38+10+1 16=100-84Conditioner 37=1+32+4 49=39+9+0 14=100-86Catsup 38=3+33+2 54=42+11+1 8=100-92





Pandesal 38=2+34+2 58=38+17+3 4=100-96Loaf bread/

tasty 38=1+36+1 54=39+13+1 8=100-92Sautéing

ingredients 39=1+36+2 45=34+9+2 15=100-85



Near Dispensable ProdCat in Mindanao_ABslide 1 of 9

Spaghetti 23=0+20+3 74=63+11+0 3=100-97Spaghetti

sauce 23=0+23+0 69=63+6+0 9=100-91Tomato sauce 23=0+23+0 66=63+3+0 11=100-89Liquid

seasoning 23=0+20+3 54=49+6+0 23=100-77RTD chocolate

milk 23=0+20+3 69=69+0+0 9=100-91





Powdered or RTD energy drink 23=0+20+3 69=66+3+0 9=100-91

Powdered tea 23=0+23+0 54=51+3+0 23=100-77Flat wafers 23=0+20+3 69=60+9+0 9=100-91Visiting the

dentist 23=3+20+0 71=66+6+0 6=100-94




Whitener 23=3+20+0 51=49+3+0 26=100-74Baby wipes 23=0+20+3 60=57+3+0 17=100-83Disposable


Evaporated milk 26=0+23+3 69=63+6+0 6=100-94





Cheese 26=0+23+3 66=51+14+0 9=100-91Packaged

cupcakes/ cakes 26=0+26+0 63=51+11+0 11=100-89

Cleansing cream 26=0+26+0 54=49+6+0 20=100-80

Make-up 26=0+23+3 57=57+0+0 17=100-83Live chicken 29=0+29+0 54=31+23+0 17=100-83




Chocolate candy (imported) 29=6+20+3 51=49+3+0 20=100-80

Tea bags 29=0+26+3 51=43+9+0 20=100-80Margarine 29=3+23+3 57=49+9+0 14=100-86Mayonnaise 29=0+26+3 60=49+11+0 11=100-89Visit to a





Rubber shoes 29=0+23+6 60=46+11+3 11=100-89All-purpose

flavorings 31=0+29+3 57=51+6+0 11=100-89Ice cream

(bulk) 31=3+26+3 60=37+23+0 9=100-91Sandwich

spread 31=0+29+3 60=54+3+3 9=100-91Condensed

milk 34=3+29+3 60=51+9+0 6=100-94




Baby oil 34=0+34+0 57=46+11+0 6=100-91Sandals 34=3+29+3 63=49+14+0 3=100-97Eating out on


Roasted chicken 37=0+37+0 57=31+26+0 6=100-94

Sinigang mixes 37=0+34+3 49=40+6+3 14=100-86





Chocolates 37=0+34+3 54=40+14+0 9=100-91Bottled water

in 5 gal 37=0+29+9 31=29+3+0 31=100-69Visit to a

family doc 37=3+31+3 49=34+14+0 14=100-86Mouthwash 37=0+31+6 40=40+0+0 23=100-77




Malling 37=0+37+0 51=34+17+0 11=100-89Subscription/

load on internet conn. used at home 40=0+37+3 14=14+0+0 46=100-54




Near Dispensable ProdCat in Mindanao_Cslide 1 of 10

Canned meat 21=0+21+0 64=57+7+0 14=100-86Luncheon meat 21=0+14+7 57=50+7+0 21=100-79Canned mixed


Spaghetti 21=0+21+0 79=71+7+0 0=100-100Macaroni 21=0+21+0 79=71+7+0 0=100-100Fish sauce 21=0+21+0 71=64+7+0 7=100-93




Growing up milk 21=0+21+0 79=71+7+0 0=100-100

Condensed milk 21=0+21+0 79=71+7+0 0=100-100

RTDlow-fat milk 21=0+14+7 64=64+0+0 14=100-86

Powdered or RTD energydrink 21=0+21+0 79=71+7+0 0=100-100





RTD iced tea 21=0+21+0 79=71+0+7 0=100-100Yogurt drink 21=0+21+0 64=57+0+7 14=100-86Sandwich

spread 21=0+21+0 79=71+7+0 0=100-100






Whitener 21=0+21+0 64=64+0+0 14=100-86Floor wax 21=0+21+0 64=57+0+7 14=100-86Canned tuna 29=0+21+7 71=57+14+0 0=100-100






Evaporated milk 29=0+29+0 71=57+14+0 0=100-100





Ice cream (bulk) 29=7+21+0 71=64+7+0 0=100-100


Powd. tea 29=0+29+0 64=64+0+0 7=100-93Roast & ground coffee 29=0+29+0 57=57+0+0 14=100-86

Butter 29=0+29+0 71=57+7+7 0=100-100






Cleansing cream 29=0+29+0 71=71+0+0 0=100-100




Make-up 29=0+29+0 57=57+0+0 14=100-86Cable TV

subscription 29=0+29+0 43=43+0+0 29=100-71Liquid

seasoning 36=0+36+0 57=50+7+0 7=100-93Cereal milk

drink 36=7+29+0 64=57+7+0 0=100-100Ice cream

(single serve) 36=0+29+7 64=50+14+0 0=100-100




Chocolates 36=0+36+0 64=57+7+0 0=100-100Chocolate

candy (loc.) 36=0+36+0 64=57+7+0 0=100-100Chocolate

candy (imp.) 36=0+36+0 64=64+0+0 0=100-100Purified water






Mayonnaise 36=0+36+0 64=57+7+0 0=100-100Flat wafers 36=7+29+0 57=57+0+0 7=100-93Mouthwash 36=0+36+0 57=50+7+0 7=100-93Eating out on




Near Dispensable ProdCat in Mindanao_Dslide 1 of 5

Adult vits. 21=1+20+1 61=56+4+1 18=100-82Dressed

chicken 22=3+19+1 75=47+23+5 3=100-97All-purpose

flavorings 22=1+19+2 45=42+2+0 34=100-66Powdered

coffee creamer 24=2+21+1 59=51+8+0 18=100-82

Sandals 25=2+22+2 64=55+7+2 10=100-90




Fresh meat 26=4+21+2 70=44+25+2 3=100-97Roasted

chicken 27=4+23+0 67=49+13+5 6=100-94Panty liners 27=2+25+1 51=48+3+1 21=100-79Live chicken 28=1+27+1 59=47+11+1 12=100-88Chocolate

candy (loc.) 28=1+26+1 64=51+12+0 8=100-92






Chips & curls 32=1+30+2 61=43+17+1 7=100-93Ladies cologne 32=2+28+2 52=44+7+1 17=100-83Beef loaf 34=2+30+2 59=41+17+2 7=100-93Catsup 34=3+30+1 59=48+10+1 7=100-93





Baby oil 34=1+32+1 58=52+6+0 8=100-92Floor wax 34=1+33+0 47=34+11+2 19=100-81Pandesal 35=2+32+1 62=40+18+4 3=100-97Hotdogs 36=3+33+0 62=41+19+2 2=100-98




Loaf bread/tasty 36=2+34+0 57=41+15+1 7=100-93

Conditioner 37=1+31+5 52=42+10+0 11=100-89Powdered





Near Dispensable ProdCat in Mindanao_Eslide 1 of 5

Hotdogs 21=0+19+2 53=40+14+0 26=100-74Powdered

coffee creamer 21=2+17+2 41=40+2+0 38=100-62

Loaf bread/tasty 22=0+21+2 60=50+9+2 17=100-83

Chips & curls 24=2+21+2 59=41+17+0 17=100-83Powd. filled

milk for kids 24=2+21+2 41=33+7+2 34=100-66




Ladies cologne 26=2+24+0 48=28+21+0 26=100-74Disposable




Soft drinks 28=2+26+0 62=29+31+2 10=100-90





Baby oil 29=0+26+3 53=43+10+0 17=100-83Fabric

conditioner 29=2+22+5 45=36+9+0 26=100-74Prepaid cell-

phone load 29=0+28+2 47=14+33+0 24=100-76




Catsup 31=2+28+2 52=33+19+0 17=100-83Non-filled

biscuits 31=5+22+3 66=33+33+0 3=100-97Filled biscuits 34=2+31+2 48=34+14+0 17=100-83Pediatric

vitamins/ vitamins for kids 34=2+31+2 31=31+0+0 34=100-66





Pandesal 38=5+28+5 53=34+17+2 9=100-91Biscuits 40=3+33+3 59=24+31+3 2=100-98



561561

DEFINITELY DISPENSABLE

Product Categories

562562


classify as DEFINITELY

DISPENSABLE in 2014 vs

2013?

563563

The “definitely dispensable” product categories classified in 2014 is 31, less compared to 2013

with 53.Twenty-four (24) of the 53 “definitely

dispensable” product categories in 2013 remained in that same classification in 2014.

Implication? First indication of changing housewives’ product classifying, re-classifying

behavior.

Housewives’ Product Classifying/Re-classifying Behavior: DEF’LY DISPENSABLE

564564


added as DEFINITELY

DISPENSABLE in 2014 vs 2013?

Were these upward or downward additions?

565565

In 2014, what product categories did housewives add to their list of “definitely dispensable?”

These 7: (1) Supplements or vitamins for beauty, (2) Cereal milk drink, (3) All-purpose flavorings, (4) Enrobed chocolates, (5) Canned meat, (6) Breakfast cereals, and (7) Make-up.



566566

In 2013, these 2014 “definitely dispensable” products were classified as: Supplements or vitamins for beauty = asked for the first

time in 2014 Cereal milk drink = asked for the first time in 2014 All-purpose flavorings = asked for the first time in 2014 Enrobed chocolates = asked for the first time in 2014 Canned meat = near-dispensable Breakfast cereals = asked for the first time in 2014 Make-up = near-dispensable



567567

So, housewives can change where your product/service will belong. Change = one step downward from “near

dispensable” to “definitely dispensable”, as in the case of canned meat and make-up.

Supplements or vitamins for beauty, Cereal milk drink, All-purpose flavorings, Enrobed chocolates, and Breakfast cereals were asked the first time in 2014.



568568

3rd. Were the Rankings as DEFINITELY

DISPENSABLE the same in

the 2 survey waves?

569569

In terms of ranking as “definitely dispensable,” change in housewives

classifying = downward.Rank 1: Live chicken (downward from 3rd to

1st definitely dispensable). Rank 2: Roast & ground coffee (downward,

fr 7th to 2nd definitely dispensable).


570570

Rank 3: Infant/starter formula (downward from 7th to 3rd definitely

dispensable) and Ready to drink flavored milk (downward

from 4th to 3rd definitely dispensable) Implication? Sustainability of

“retention,” in question.


571

571

571


572572

Definitely Dispensable in NCRslide 1 of 18

1 Live chicken 1 Disposable diapers for adults

1 Canned tea drink

Rank 2013Rank 2014

573573


2 Roast & ground coffee

2 Denture care products

like denture adhesive and denture

cleanser

Rank 2013Rank 2014

574574


3 Infant/starter formula

3 Ready to drink flavored milk

3 Live chicken

3 Magazine or comics

Rank 2013Rank 2014

575575


4 Follow-on formula

4 Canned fruits

4 Cellphone accessories

4 Ready to drink flavored milk

4 Visiting a gym/

fitness center

Rank 2013Rank 2014

576576


4 Vitamins from an independent dealer/seller/ Multi-level Marketing (MLM)

Rank 2013Rank 2014

577577


5 Supplements or vitamins for beauty

5 Floor wax

5 Sports jacket

5 Visiting a spa/ massage place

5 Therapeutic toothpastes for sensitive teeth and gum care

Rank 2013Rank 2014

578578


6 Sports jacket6 Liquid fruit juice

concentrate

6 Instant spaghetti6 Watching movies

6 Liquid fruit juice concentrate

6 Canned Viand

Rank 2013Rank 2014

579579


7 Sports bag7 Ready to drink

low-fat milk

7 Eating out on jollijeep or food vendors

7 Canned squid7 Sports bag7 Ready to drink

low-fat milk7 Infant/starter

formula

Rank 2013Rank 2014

580580


8 Ready to drink white milk

7 Follow-on formula

7 Roast and ground coffee

8 Sports sando

8 Ready to drink white milk

Rank 2013Rank 2014

581581


9 Cereal milk drink

9 Sports sando

9 Pork and beans

9 Eating out on a carinderia

9 Astringent

Rank 2013Rank 2014

582582


10 Yogurt drink

10 Sports jersey shirts

10 Ordering food for delivery from a fast food

restaurant

10 Sports jersey shirts

10 Floor wax10 Postpaid cellphone

subscription

Rank 2013Rank 2014

583583


11 All-purpose flavorings

11 Powdered or ready to drink energy drink

11 Enrobed chocolates

11 Powdered or ready to drink energy drink

11 Eating out on a sidewalk

Rank 2013Rank 2014

584584


12 Canned meat12 Fruit juice in

tetra pack

13 Chocolate candy (imported)

12 Isotonics12 Going to an

internet café for online gaming

13 Yogurt drink13 Chocolate drink

in tetra or can

Rank 2013Rank 2014

585585


14 Tea bags14 Pork & beans14 Bottled water in

5 gal for use w/ dispenser

14 Newspapers15 Chocolate drink

in tetra or can

14 Chocolate candy (imported)

14 Canned fish

15 Fruit juice in tetra pack

15 Tea bags15 Newspapers

Rank 2013Rank 2014

586586


16 Ready to drink milk in tetra or can

16 Breakfast cereals

16 Eating out on a foodcourt

16 Ready to drink milk in tetra or can

Rank 2013Rank 2014

587587


17 Canned mixed fruits like fruit cocktails

17 Make-up

17 Whitener

Rank 2013Rank 2014

588588


18 Canned mixed fruits like fruit cocktails

18 Condensed milk18 Chocolates18 Visiting a health

and beauty center/salon

Rank 2013Rank 2014

589589


18 Going to an internet café to email/chat

18 Bottled water in 5 gal. bottles for use with

dispenser

Rank 2013Rank 2014

590590



591591



your UAI.

592592




593

593

593


594594

Live chicken 3=1+2+0 33=29+4+0 64=100-36Roast &

ground coffee 4=0+4+0 47=45+1+0 49=100-51

Infant/starter formula 5=1+3+1 80=79+0+0 16=100-84

RTD flavored milk 5=0+5+0 63=60+3+0

32=100-68Follow-on

formula 6=0+6+0 77=76+0+1 17=100-83

Definitely Dispensable ProdCat in NCR



slide 1 of 6

595595


Floor wax 8=0+7+0 60=55+5+0 32=100-68Sports jacket 9=0+8+0 72=69+3+0 20=100-80Liquid fruit juice

concentrate 9=0+9+0 58=55+3+033=100-67

Sports bag 10=0+10+0 68=65+3+0 22=100-78RTD low-fat

milk 10=1+9+0 54=46+8+037=100-63



Definitely Dispensable ProdCat in NCRslide 2 of 6

596596

RTD white milk 11=1+11+0 63=56+7+025=100-75

Cereal milk drink 12=0+12+0 59=53+6+1 28=100-72

Sports sando 12=0+11+0 64=61+3+0 24=100-76Yogurt drink 13=0+13+0 54=48+6+0 32=100-68Sports jersey

shirts 13=1+12+0 64=61+3+0 23=100-77All-purpose

flavorings 14=0+14+0 61=52+9+0 25=100-75




slide 3 of 6

597597

Powdered or RTDenergy drink 14=1+13+0 56=49+7+0

30=100-70Enrobed

chocolates 14=0+13+1 68=57+11+018=100-82

Canned meat 15=0+14+0 62=44+17+1 23=100-77Fruit juice in

tetra pack 15=0+14+1 68=62+6+0 17=100-83Chocolate

candy (imp.) 16=0+16+0 62=55+7+022=100-78




slide 4 of 6

598598

Tea bags 17=0+17+0 54=47+7+0 29=100-71Pork & beans 17=1+16+0 62=53+9+0 20=100-79Bottled water

in 5 gal. 17=1+15+1 42=41+1+0 41=100-59Newspapers 17=1+16+0 69=63+6+0 14=100-86Choco drink

in tetra/can 18=0+18+0 64=56+8+018=100-82

RTD milk in tetra or can 19=1+18+0 63=57+6+0

18=100-82




slide 5 of 6

599599


Canned mixedfruits like fruit cocktails 20=1+19+0

72=59+13+0 8=100-92Make-up 20=1+19+0 60=53+6+0 20=100-80




slide 6 of 6

600600


RTD flavored milk 6=0+6+0 77=69+9+0 17=100-83

Follow-on formula 6=0+6+0 83=83+0+0 11=100-89


Live chicken 9=3+6+0 23=20+3+0 69=100-31Floor wax 11=0+11+0 69=63+6+0 20=100-80

Definitely Dispensable ProdCat in NCR_AB



slide 1 of 2

601601

Canned meat 14=0+14+0 69=46+23+0 17=100-83RTD white milk 17=0+17+0 71=57+14+0 11=100-89Eating out on a carinderia 20=3+17+0 57=46+11+0 23=100-77



Definitely Dispensable ProdCat in NCR_AB



slide 2 of 2

602602

Floor wax 0=0+0+0 77=77+0+0 23=100-77Follow-on formula 0=0+0+0 77=77+0+0 23=100-77


Definitely Dispensable ProdCat in NCR_C



slide 1 of 4

603603


Live chicken 5=0+5+0 32=27+5+0 64=100-36Sports jacket 9=0+9+0 73=73+0+0 18=100-82Sports sando 9=0+9+0 68=59+9+0 23=100-77Cereal milk drink 9=0+9+0 55=50+5+0 36=100-64


Sports bag 14=0+14+0 64=59+5+0 23=100-77




slide 2 of 4

604604

Sports jersey shirts 14=0+14+0 50=45+5+036=100-64







slide 3 of 4

605605

Baby wipes 18=0+18+0 64=64+0+0 18=100-82Whitener 18=0+18+0 36=32+5+0 45=100-55Supplements or vitaminsfor beauty 18=0+18+0 41=41+0+0 41=100-59

Liquid fruit juice concentrate 18=0+18+0 55=50+5+0 27=100-73

Beef loaf 18=5+14+0 64=50+14+0 18=100-82Canned meat 18=0+18+0 41=27+14+0 41=100-59




slide 4 of 4

606606

Live chicken 2=0+2+0 36=31+4+0 62=100-38Supplements or vitamins for beauty 4=0+4+0 60=60+0+0 36=100-64



Ready to drink flavored milk 5=0+5+0 63=60+3+0 32=100-68

Definitely Dispensable ProdCat in NCR_D



slide 1 of 7

607607


Sports jacket 7=0+6+0 72=68+3+0 22=100-78Sports bag 7=0+7+0 67=64+2+0 26=100-74RTD low-fat milk 7=1+6+0 54=48+6+0 38=100-62


Floor wax 9=0+8+0 57=51+5+0 35=100-65




slide 2 of 7

608608

Sports jersey shirts 9=0+9+0 65=62+3+025=100-75

Sports sando 9=0+9+0 64=62+2+0 27=100-73Fruit juice in tetra pack 10=0+10+0 71=65+6+0 19=100-81

RTD white milk 10=1+9+0 64=57+7+0 26=100-74Enrobed chocolates 12=0+12+0 70=59+11+0 19=100-81

Yogurt drink 12=0+11+0 55=49+6+0 33=100-67




slide 3 of 7

609609


Newspapers 13=0+12+0 73=66+7+0 14=100-86Landline phone subscription 13=0+13+0 23=21+2+0 64=100-36

Tea bags 13=0+13+0 58=51+7+0 30=100-70Chocolate candy (imp.) 13=0+13+0 63=56+7+0 24=100-76





slide 4 of 7

610610


Pork & beans 13=1+12+0 63=53+10+0 23=100-76Powdered or RTD energy drink 14=1+13+0 58=51+7+0 28=100-72


Canned meat 15=0+14+0 61=42+17+1 25=100-75




slide 5 of 7

611611

Make-up 17=0+16+0 61=57+4+0 22=100-78Chocolate drink in tetra or can 17=0+17+0 65=57+8+0 18=100-82







slide 6 of 7

612612

Whitener 19=0+18+0 52=50+3+0 29=100-71Cleansing cream 19=0+18+0 53=50+3+0 28=100-72

Beer 20=1+19+0 57=46+11+0 23=100-77




slide 7 of 7

613613

Definitely Dispensable ProdCat in NCR_E

Yogurt drink 0=0+0+0 57=54+3+0 43=100-57Roast & ground coffee 0=0+0+0 34=34+0+0 66=100-34






slide 1 of 12

614614


RTD low-fat milk 0=0+0+0 49=49+0+0 51=100-49



Live chicken 0=0+0+0 31=29+3+0 69=100-31Cable TV subscription 3=3+0+0 26=23+0+3 71=100-29



slide 2 of 12

615615



Floor wax 3=3+0+0 60=57+0+3 37=100-63Sports jacket 3=3+0+0 80=80+0+0 17=100-83Tea bags 3=0+3+0 54=51+3+0 43=100-57Fruit juice in tetra pack 3=0+3+0 86=80+6+0 11=100-89


Tomato paste 3=0+3+0 77=74+3+0 20=100-80



slide 3 of 12

616616



Subscription/load on inter-net conn. used at home 6=6+0+0 23=23+0+0 71=100-29

Sports bag 6=3+3+0 80=77+0+3 14=100-86Supplements or vitamins for beauty 6=6+0+0 49=49+0+0 46=100-54



slide 4 of 12

617617



Chocolate drink in tetra or can 6=0+6+0 77=66+11+0 17=100-83


RTD white milk 6=0+6+0 66=63+3+0 29=100-71Growing up milk 6=0+6+0 57=57+0+0 37=100-63



slide 5 of 12

618618





Pork & beans 6=0+6+0 74=69+3+3 20=100-80Newspapers 9=9+0+0 74=71+0+3 17=100-83Sports jersey shirts 9=6+3+0 77=74+0+3 14=100-86



slide 6 of 12

619619


Sports sando 9=6+3+0 74=71+0+3 17=100-83Toilet paper 9=9+0+0 74=69+0+6 17=100-83Cleansing cream 9=9+0+0 49=46+0+3 43=100-57

Sandwich spread 9=0+9+0 83=74+9+0 9=100-91

Spaghetti sauce 9=0+9+0 80=69+11+0 11=100-89

Macaroni 9=0+9+0 83=69+14+0 9=100-91Spaghetti 9=0+9+0 83=71+9+3 9=100-91



slide 7 of 12

620620


Visit to a specialist doc 11=3+9+0 63=57+6+0 26=100-74


RTD milktetra or can 11=0+11+0 74=66+9+0 14=100-86




slide 8 of 12

621621


Chocolates 14=0+14+0 54=54+0+0 31=100-69RTD chocolate milk 14=0+11+3 69=54+14+0 17=100-83

RTD sterilized milk 14=6+9+0 57=49+9+0 29=100-71

Condensed milk 14=3+11+0 83=71+11+0 3=100-97Tomato sauce 14=0+14+0 74=54+20+0 11=100-89Sauces 14=0+14+0 66=63+3+0 20=100-80Canned pineapp tidbits/chunks 14=0+14+0 71=60+11+0 14=100-86



slide 9 of 12

622622


Canned mackerel 14=0+14+0 74=46+29+0 11=100-89

Canned meat 14=0+14+0 74=60+14+0 11=100-89Malling 17=17+0+0 80=69+0+11 3=100-97Baby wipes 17=17+0+0 66=63+0+3 17=100-83Mouthwash 17=14+3+0 43=43+0+0 40=100-60Whitener 17=17+0+0 54=49+0+6 29=100-71Bank and/or remittance center 17=17+0+0 17=9+3+6 66=100-34



slide 10 of 12

623623


Mayonnaise 17=0+17+0 71=63+9+0 11=100-89Cheese spread 17=0+17+0 71=63+9+0 11=100-89Butter 17=0+17+0 69=57+11+0 14=100-86Ready to drink iced tea 17=3+14+0 77=69+9+0 6=100-94

Beer 17=0+17+0 49=40+9+0 34=100-66Evaporated milk 17=0+17+0 80=69+11+0 3=100-97

Beef loaf 17=0+17+0 71=54+14+3 11=100-89



slide 11 of 12

624624


Sports bra & panty 20=20+0+0 66=60+3+3 14=100-86

Casual shoes 20=20+0+0 80=74+3+3 0=100-100Make-up 20=17+3+0 66=57+0+9 14=100-86Margarine 20=0+20+0 77=60+17+0 3=100-97Powdered tea 20=0+20+0 71=63+9+0 9=100-91Ice cream (bulk) 20=0+20+0 71=63+9+0 9=100-91



slide 12 of 12

Definitely Dispensable ProdCat in Balance Luzonslide 1 of 10


RTD flavoredmilk 6=0+6+0 55=49+7+0 38=100-62






RTDlow-fat milk 7=0+7+0 41=37+4+0 51=100-49

Sports jacket 8=1+7+0 48=42+6+0 44=100-56Newspapers 8=0+8+0 57=52+4+0 35=100-65Infant/starter

formula 9=1+7+1 59=58+1+0 32=100-68Beer 9=1+8+0 58=42+17+0 33=100-67Sports jersey

shirts 9=1+8+0 48=42+6+0 43=100-57




Sports bag 9=0+9+0 51=46+5+0 40=100-60Landline phone

subscription 9=0+8+1 9=9+0+0 81=100-19Pork & beans 10=1+10+0 55=44+10+1 35=100-65Roast &

ground coffee 10=1+9+1 39=36+3+0 50=100-50

Sports sando 10=1+9+0 50=44+6+0 40=100-60




Ready to drink milk in tetra or can 11=1+10+0 62=51+10+0 27=100-73

Chocolate candy (imported) 11=0+11+0 52=43+9+0 37=100-63

Powdered or ready to drink energy drink 11=2+9+0 57=45+12+0 32=100-68

Yogurt drink 11=1+8+2 34=30+4+0 55=100-45





Whitener 12=1+11+0 36=33+3+0 51=100-48Canned mixed


RTDwhite milk 13=1+11+1 48=41+7+0 39=100-61





Tea bags 14=0+13+0 37=31+6+0 50=100-50Chocolate

drink in tetra or can 14=2+11+0 53=44+8+0 34=100-66




Subscription/load on internet conn.used at home 14=0+13+1 13=10+3+0 74=100-26






Tomato paste 15=1+13+0 69=55+14+0 16=100-84Bottled water

in 5 gal 15=0+13+2 37=34+3+0 49=100-51Fruit juice in

tetra pack 15=1+14+0 57=48+9+1 28=100-72Canned

mackerel 16=1+14+1 60=47+13+1 23=100-77Breakfast

cereals 16=1+14+1 55=45+10+1 29=100-71




Growing up milk 16=1+14+1 54=50+4+1 30=100-70Enrobed

chocolates 16=1+14+1 53=46+8+0 31=100-69Cleansing

cream 16=0+15+1 42=37+5+0 42=100-58Make-up 16=1+15+0 46=40+5+1 38=100-62RTD chocolate

milk 17=2+14+1 61=44+17+0 22=100-78Ice cream (bulk) 17=1+16+1 61=47+14+0 21=100-79





Luncheon meat 19=2+16+0 63=48+14+0 18=100-82Canned


Condensed milk 19=1+17+0 71=50+21+0 11=100-89Baby wipes 20=1+18+1 51=47+4+0 29=100-71Floor wax 20=1+18+1 49=39+9+0 32=100-68



Definitely Dispensable ProdCat in Balance Luzon_ABslide 1 of 3




Beer 12=6+6+0 52=39+12+0 36=100-64




Sports bag 18=0+18+0 70=64+6+0 12=100-88Newspapers 18=0+18+0 61=58+3+0 21=100-79



Definitely Dispensable ProdCat in Balance Luzon_Cslide 1 of 7

Beer 0=0+0+0 65=50+15+0 35=100-65Liquid fruit

juice concentrate 0=0+0+0 70=65+5+0 30=100-70


Sports bag 0=0+0+0 65=60+5+0 35=100-65Sports jacket 0=0+0+0 65=60+5+0 35=100-65






RTDflavored milk 10=0+10+0 60=55+5+0 30=100-70







Yogurt drink 10=0+5+5 40=35+5+0 50=100-50Supplements

or vitaminsfor beauty 10=0+10+0 40=30+10+0 50=100-50




Newspapers 10=0+10+0 60=60+0+0 30=100-70Eating out on

a carinderia 10=0+10+0 70=60+10+0 20=100-80Growing up

milk 15=0+15+0 55=55+0+0 30=100-70RTD white milk 15=0+15+0 55=45+10+0 30=100-70Cereal milk

drink 15=0+10+5 65=45+15+5 20=100-80







Tea bags 15=0+15+0 55=35+20+0 30=100-70Sports sando 15=5+10+0 45=45+0+0 40=100-60




Sports jersey shirts 15=5+10+0 50=45+5+0 35=100-65


Pork & beans 20=5+15+0 65=60+5+0 15=100-85RTD low-fat

milk 20=0+20+0 55=45+10+0 25=100-75RTD chocolate

milk 20=0+20+0 60=35+25+0 20=100-80





RTD iced tea 20=0+20+0 75=65+10+0 5=100-95Make-up 20=0+20+0 55=50+5+0 25=100-75Whitener 20=0+20+0 35=35+0+0 45=100-55Floor wax 20=0+20+0 55=45+10+0 25=100-75Landline phone

subscription 20=0+20+0 20=20+0+0 60=100-40



Definitely Dispensable ProdCat in Balance Luzon_Dslide 1 of 12

RTD low-fatmilk 5=0+5+0 39=37+2+0 56=100-44









Sports jacket 7=0+6+0 47=42+5+0 46=100-54Landline

phone subscription 7=0+7+0 9=9+0+0 84=100-16




Pork & beans 8=0+8+0 56=44+11+1 36=100-64Infant/starter

formula 8=1+6+0 61=60+1+0 31=100-69Chocolate

candy (imp.) 8=0+8+0 53=46+7+0 39=100-61Sports sando 8=0+8+0 53=48+5+0 39=100-61Sports bag 8=0+8+0 51=46+4+0 41=100-59Newspapers 8=0+8+0 59=54+5+0 33=100-67






Beer 9=0+8+0 59=41+18+0 32=100-68Yogurt drink 9=1+6+1 36=30+6+0 56=100-44





Tea bags 10=0+10+0 37=31+6+0 53=100-47Powdered or

RTD energy drink 11=3+8+0 56=42+14+0 33=100-67

Whitener 11=1+10+0 38=35+3+0 51=100-49






RTD white milk 12=1+10+0 49=42+7+0 39=100-61Chocolate drink

in tetra or can 12=3+9+0 53=43+10+0 35=100-65





Cleansing cream 13=0+13+0 45=38+7+0 42=100-58






Canned mackerel 14=1+12+0 65=53+12+0 21=100-79

Tomato paste 14=1+12+0 73=58+15+0 13=100-87Growing up

milk 15=1+13+0 56=51+4+0 29=100-71RTD chocolate

milk 15=2+11+1 60=46+15+0 25=100-75Enrobed

chocolates 15=1+13+0 58=49+9+0 28=100-72




Make-up 15=1+14+0 48=42+5+0 38=100-62Luncheon meat 16=2+14+0 67=53+14+0 17=100-83Canned


Condensed milk 16=1+14+0 76=56+20+0 9=100-91Fruit juice (can) 16=1+15+0 54=42+10+1 30=100-70Fruit juice in

tetra pack 16=1+14+0 55=45+10+0 29=100-71




Ice cream (bulk) 17=1+15+1 63=50+13+0 20=100-80

Spaghetti 18=2+15+0 75=54+21+0 8=100-92Spaghetti sauce 18=2+15+0 73=53+20+0 10=100-90Evap. milk 18=1+17+0 71=53+18+0 11=100-89Malling 18=0+17+0 65=41+24+0 17=100-83Sauces 19=2+16+0 66=51+15+0 16=100-84Mouthwash 19=1+17+0 40=33+7+0 41=100-59Baby wipes 19=0+18+0 52=49+3+0 29=100-71





Macaroni 20=1+16+2 72=52+20+0 9=100-91Powd. tea 20=1+20+0 51=40+11+0 29=100-71Visiting the

dentist 20=2+17+1 64=52+12+0 17=100-83Facial wash 20=1+18+0 47=39+8+0 33=100-67Floor wax 20=1+18+0 50=40+10+0 31=100-69



Definitely Dispensable ProdCat in Balance Luzon_Eslide 1 of 16

RTD low-fat milk 0=0+0+0 33=24+10+0 67=100-33







RTDmilk in tetra or can 2=0+2+0 55=43+12+0 43=100-57

Yogurt drink 2=0+2+0 14=12+0+2 83=100-17Newspapers 2=0+2+0 40=36+5+0 57=100-43Luncheon

meat 5=0+5+0 55=43+12+0 40=100-60






Tomato paste 5=0+5+0 60=52+7+0 36=100-64Infant/starter

formula 5=0+0+5 40=38+2+0 55=100-45




Make-up 5=0+5+0 38=33+2+2 57=100-43Whitener 5=0+5+0 31=29+2+0 62=100-36Sports jacket 5=0+5+0 31=24+7+0 64=100-36Malling 5=0+5+0 62=45+17+0 33=100-67Canned

mackerel 7=0+5+2 50=38+10+2 43=100-57Pork & beans 7=0+7+0 38=26+12+0 55=100-45Condensed milk 7=0+7+0 67=50+17+0 26=100-74Evap. milk 7=0+7+0 67=57+10+0 26=100-74




RTD whitemilk 7=0+7+0 31=29+2+0 62=100-38


Fem. wash 7=2+5+0 36=31+2+2 57=100-43Mouthwash 7=0+7+0 26=24+2+0 67=100-33Sports jersey

shirts 7=0+7+0 24=21+2+0 69=100-31





Canned meat 10=0+7+2 50=29+21+0 40=100-60Canned


Spaghetti 10=0+10+0 71=55+14+2 19=100-81




Growing up milk 10=0+10+0 40=40+0+0 50=100-50


Ice cream (bulk) 10=0+10+0 40=26+14+0 50=100-50Roast & ground

coffee 10=0+7+2 19=17+2+0 71=100-29Chocolate drink

in tetra or can 10=0+10+0 43=40+0+2 48=100-52





Sports sando 10=0+10+0 31=24+7+0 60=100-40Sports bag 10=0+10+0 29=24+5+0 62=100-38Baby wipes 10=0+7+2 40=33+7+0 50=100-50Roasted

chicken 12=0+12+0 57=45+10+2 31=100-69RTD chocolate

milk 12=5+7+0 67=43+24+0 21=100-79





Beer 12=0+12+0 57=40+17+0 31=100-69Fruit juice in

can 12=0+10+2 62=52+7+2 26=100-74Tea bags 12=0+12+0 26=21+2+2 62=100-38Visiting the

dentist 12=0+10+2 67=60+7+0 21=100-79




Cleansing cream 12=0+12+0 29=29+0+0 60=100-40

Facial wash 12=0+10+2 29=24+2+2 60=100-40Toilet paper 12=0+12+0 33=29+2+2 55=100-45Casual shoes 12=0+12+0 67=64+2+0 21=100-79LPG 12=0+12+0 24=12+12+0 64=100-36Beef loaf 14=0+12+2 57=40+17+0 29=100-71Spaghetti

sauce 14=0+14+0 60=55+5+0 26=100-74





RTD iced tea 14=0+14+0 55=38+14+2 31=100-69Butter 14=2+12+0 57=50+7+0 29=100-71Mayonnaise 14=0+14+0 60=52+7+0 26=100-74Bank and/or





Rubber shoes 14=0+14+0 62=50+10+2 24=100-76Macaroni 17=0+12+5 64=50+14+0 19=100-81Sauces 17=0+12+5 48=40+7+0 36=100-64Liquid

seasoning 17=0+17+0 45=31+14+0 38=100-62Powdered tea 17=0+17+0 57=45+12+0 26=100-74Cheese spread 17=0+14+2 64=52+12+0 19=100-81Sandwich

spread 17=0+17+0 40=31+10+0 43=100-57





Floor wax 17=0+14+2 48=36+10+2 36=100-64Eating out on

a carinderia 17=0+14+2 64=55+10+0 19=100-81Live chicken 19=2+14+2 64=33+29+2 17=100-83Canned tuna 19=0+17+2 57=36+19+2 24=100-76




Tomato sauce 19=0+17+2 57=48+10+0 24=100-76Ice cream

(single serve) 19=2+17+0 74=40+33+0 7=100-93Cheese 19=0+19+0 57=50+7+0 24=100-76Sandals 19=0+19+0 62=50+10+2 19=100-81Backpack &

body bag 19=0+19+0 52=45+7+0 29=100-71



Definitely Dispensable ProdCat in Visayasslide 1 of 15


RTD low-fat milk 3=0+3+0 36=35+1+0 61=100-39


RTD white milk 3=0+3+0 38=35+2+0 59=100-41





Newspapers 3=0+3+0 57=55+1+0 40=100-60Enrobed

chocolates 4=0+4+0 56=53+2+1 40=100-60Whitener 4=0+4+0 35=34+1+0 60=100-40Sports sando 4=0+4+0 45=44+2+0 50=100-50Sports jacket 4=0+4+0 42=40+2+0 54=100-46






Sports bag 6=0+6+0 41=39+2+0 54=100-46Sauces 7=1+5+1 63=59+4+0 30=100-70Chocolate drink

in tetra or can 7=1+5+1 49=45+3+0 44=100-56Make-up 7=0+6+1 51=50+2+0 41=100-59




Subscription/load on inter-net conn. used at home 7=0+7+0 11=10+1+0 82=100-18

Canned meat 8=2+6+0 38=35+3+0 54=100-46Liquid seasoning 8=1+6+1 45=42+3+0 47=100-53Chocolate

candy (imp.) 8=0+6+1 46=42+5+0 46=100-54





Cleansing cream 8=0+7+0 44=41+3+0 48=100-52

Fish sauce 9=0+8+1 40=34+5+1 51=100-49Infant/starter

formula 9=1+6+2 51=51+0+0 41=100-59Follow-on

formula 9=1+6+1 50=50+0+0 41=100-59





Tea bags 9=1+7+0 47=45+2+0 44=100-56Beer 11=2+7+1 68=62+6+0 21=100-79Fruit juice in

foil pack 11=1+9+1 61=53+7+0 28=100-72Fruit juice in

tetra pack 11=1+8+2 50=48+2+0 39=100-61





Sports bra & panty 11=2+9+0 48=41+7+0 41=100-59

Baby wipes 11=0+10+1 50=47+3+0 39=100-61Luncheon meat 12=1+9+2 53=47+5+1 35=100-65Tomato paste 12=3+8+1 64=60+4+0 24=100-76Ice cream (bulk) 12=1+8+3 59=53+6+0 28=100-72




RTDiced tea 12=0+11+1 58=49+7+1 30=100-70


Macaroni 13=4+7+2 64=59+5+0 23=100-77Pork & beans 13=3+10+1 60=51+8+0 27=100-73Evap. milk 13=2+10+1 69=64+5+0 18=100-82RTD chocolate

milk 13=2+11+1 40=35+4+1 47=100-53



Definitely Dispensable ProdCat in Visayasslide10 of 15

Cheese spread 13=2+11+1 59=55+3+1 27=100-73Mouthwash 13=1+13+0 43=41+3+0 43=100-57Casual shoes 13=1+11+0 72=67+5+0 16=100-84Canned pineapp

tidbits/chunks 14=1+9+4 60=54+5+0 26=100-74Condensed milk 14=2+11+1 71=66+6+0 14=100-86Cereal milk

drink 14=0+13+0 40=33+7+0 46=100-54Yogurt drink 14=2+11+1 40=34+6+0 47=100-53




Mayonnaise 14=2+12+1 59=50+9+0 26=100-74Facial wash 14=0+14+0 45=41+3+1 40=100-60Breakfast

cereals 15=3+12+1 46=44+2+0 38=100-62Growing up

milk 15=3+11+1 48=47+1+0 37=100-63Visit to a





Canned mackerel 16=4+11+1 45=40+4+1 39=100-61


Spaghetti sauce 16=2+11+3 65=58+7+0 18=100-82Tomato sauce 16=3+12+1 65=60+5+0 18=100-82Cheese 16=1+14+0 57=49+7+1 27=100-73




Sandwich spread 16=2+13+2 58=53+5+0 26=100-74


Eating out ona carinderia 16=2+13+1 67=61+5+0 17=100-83





Rubber shoes 17=2+14+0 66=60+7+0 17=100-83LPG 17=1+15+1 29=24+4+1 55=100-45Malling 17=2+14+1 58=51+7+0 26=100-74Spaghetti 18=4+11+3 70=61+7+1 12=100-88All-purpose

flavorings 18=1+16+1 48=43+5+0 33=100-67Butter 18=2+13+2 59=53+6+0 23=100-77





Powdered tea 20=2+16+1 51=45+5+1 29=100-71Sandals 20=1+19+0 74=66+8+0 6=100-94



Definitely Dispensable ProdCat in Visayas_ABslide 1 of 6




Make-up 6=0+6+0 86=78+8+0 8=100-92Sauces 8=3+6+0 81=67+14+0 11=100-89





Newspapers 11=0+11+0 83=78+6+0 6=100-94Cereal milk

drink 14=0+14+0 72=61+8+3 14=100-86Beer 14=0+11+3 78=67+11+0 8=100-92Powdered or

RTD energy drink 14=0+11+3 61=53+8+0 25=100-75





Fish sauce 17=0+11+6 61=39+22+0 22=100-78Follow-on

formula 17=0+11+6 67=67+0+0 17=100-83RTD sterilized

milk 17=0+14+3 61=50+11+0 22=100-78RTD white

milk 17=3+14+0 50=47+3+0 33=100-67






Whitener 17=0+17+0 56=50+6+0 28=100-72Sports sando 17=0+17+0 67=61+6+0 17=100-83Sports bag 17=0+17+0 61=53+8+0 22=100-78Sports jacket 17=0+17+0 69=64+6+0 14=100-86





Canned meat 19=3+17+0 47=44+3+0 33=100-67RTD low-fat


tetra pack 19=0+19+0 61=56+6+0 19=100-81



Definitely Dispensable ProdCat in Visayas_Cslide 1 of 8








Growing up milk 8=0+8+0 67=67+0+0 25=100-75

RTD low-fat milk 8=0+8+0 58=50+0+8 33=100-67

RTD whitemilk 8=0+8+0 50=42+8+0 42=100-58

Ice cream (bulk) 8=0+8+0 75=42+33+0 17=100-83Liquid fruit juice

concentrate 8=0+8+0 50=50+0+0 42=100-58




Make-up 8=0+8+0 42=33+8+0 50=100-50Whitener 8=0+8+0 25=25+0+0 67=100-33Subscription/

load on internet connection used at home 8=0+8+0 17=8+8+0 75=100-25





Newspapers 8=0+8+0 67=58+8+0 25=100-75Macaroni 17=0+17+0 75=58+17+0 8=100-92Breakfast

cereals 17=0+17+0 50=33+17+0 33=100-67Sauces 17=0+17+0 67=50+17+0 17=100-83Tomato paste 17=0+17+0 67=42+25+0 17=100-83Infant/starter

formula 17=0+17+0 50=50+0+0 33=100-67





Condensed milk 17=8+8+0 75=67+8+0 8=100-92Evap. milk 17=8+8+0 75=75+0+0 8=100-92RTD milk in

tetra or can 17=0+17+0 58=50+8+0 25=100-75RTD flavored

milk 17=0+17+0 42=25+17+0 42=100-58






Beer 17=0+8+8 67=50+17+0 17=100-83Powdered or

RTD energy drink 17=0+17+0 50=50+0+0 33=100-67




Sports bag 17=0+17+0 42=33+8+0 42=100-58Backpack &

body bag 17=0+17+0 75=67+8+0 8=100-92Sports jacket 17=0+17+0 25=17+8+0 58=100-42Eating out on

a carinderia 17=8+8+0 58=50+8+0 25=100-75



Definitely Dispensable ProdCat in Visayas_Dslide 1 of 16

RTD low-fat milk 0=0+0+0 38=37+1+0 62=100-38



RTD white milk 1=0+1+0 40=37+3+0 60=100-40







Sports sando 2=0+2+0 51=50+1+0 47=100-53Sports jacket 2=0+2+0 47=45+1+0 52=100-48




Newspapers 2=0+2+0 59=58+1+0 39=100-61Enrobed

chocolates 3=0+3+0 61=58+3+0 36=100-64Whitener 3=0+2+1 39=38+1+0 58=100-42RTD milk in

tetra or can 4=1+2+0 48=45+2+1 48=100-52RTD flavored

milk 4=1+2+1 41=38+2+1 55=100-45





Sports bag 4=0+4+0 44=43+1+0 52=100-48Subscription/

load on internet connectionused at home 4=0+4+0 12=11+1+0 84=100-16

Tea bags 5=1+4+0 52=52+1+0 43=100-57




Cleansing cream 5=0+5+0 46=45+1+0 49=100-51


Canned meat 6=1+6+0 43=39+4+0 50=100-50Liquid

seasoning 6=1+3+1 44=43+1+0 50=100-50Infant/starter

formula 6=1+4+1 58=58+0+0 36=100-64





Sauces 7=2+5+1 63=61+2+0 29=100-71Fish sauce 8=0+7+1 36=34+2+1 56=100-44Sports bra

and panty 8=2+6+0 58=49+9+0 34=100-66Luncheon

meat 9=1+6+1 53=48+5+1 38=100-62







RTD iced tea 9=0+7+1 61=53+7+1 30=100-70




Cheese spread 9=2+7+0 65=62+2+1 26=100-74Visiting the

dentist 9=0+9+0 58=58+0+0 33=100-67Make-up 9=1+7+1 53=53+1+0 38=100-62Mouthwash 9=0+9+0 47=46+1+0 43=100-57Tomato paste 10=3+6+1 68=67+1+0 22=100-78Beer 10=3+6+1 68=63+4+0 22=100-78




Powdered or RTD energy drink 10=2+8+0 52=45+6+0 39=100-61

Evaporated milk 11=2+9+0 73=70+3+1 16=100-84


Cheese 11=1+11+0 65=55+9+1 24=100-76




Mayonnaise 11=2+7+1 65=55+9+0 25=100-75Casual shoes 11=0+11+0 76=73+4+0 13=100-87Baby wipes 11=1+9+1 50=48+2+0 39=100-61Cable TV

subscription 11=0+11+0 11=11+1+0 78=100-22Canned

mackerel 12=4+7+1 47=42+4+1 42=100-58





Macaroni 12=5+6+2 66=63+2+0 22=100-78Breakfast

cereals 12=3+8+1 48=47+2+0 39=100-61Pork & beans 12=2+9+1 63=55+9+0 25=100-75Condensed milk 12=1+11+0 76=72+4+0 12=100-88




RTD chocolatemilk 12=2+9+1 42=37+4+1 46=100-54

Sandwich spread 12=1+9+2 68=62+6+0 20=100-80


Facial wash 12=1+11+1 49=47+2+0 39=100-61




Backpack & body bag 12=0+12+0 59=57+2+0 29=100-71LPG 12=1+10+1 32=30+2+1 56=100-44Spaghetti 13=3+7+2 78=71+6+1 9=100-91Yogurt drink 13=2+10+1 41=35+6+0 46=100-54Fem. wash 13=1+12+0 48=45+3+0 39=100-61Canned mixed





Spaghetti sauce 14=2+9+3 73=68+6+0 13=100-87Tomato sauce 14=4+9+1 68=66+2+1 17=100-83All-purpose

flavorings 14=1+12+1 49=45+4+0 37=100-63Cereal milk

drink 14=1+14+0 40=32+7+0 45=100-54Ice cream

(bulk) 14=2+9+2 60=55+4+0 27=100-73Butter 15=2+11+2 65=60+5+1 20=100-80





Growing up milk 16=2+12+1 51=49+1+1 34=100-66Powdered tea 16=2+14+0 53=49+4+1 30=100-70Eating out on

a carinderia 16=1+14+1 71=67+4+0 13=100-87Malling 16=2+12+1 63=57+7+0 21=100-79Rubber shoes 17=2+15+0 68=63+5+0 15=100-85




Sandals 17=0+17+0 78=71+7+0 4=100-96Bottled water

in 5 gal 20=0+16+4 27=27+1+0 53=100-47Packaged

cupcakes/ cakes 20=2+19+0 54=49+5+0 25=100-75



Definitely Dispensable ProdCat in Visayas_Eslide 1 of 18


shirts 0=0+0+0 29=29+0+0 71=100-29Sports jacket 0=0+0+0 25=25+0+0 75=100-25Subscription/

load on internet conn.used at home 0=0+0+0 4=4+0+0 96=100-4





RTD low-fatmilk 1=0+1+0 23=23+0+0 76=100-24

RTD white milk 1=0+1+0 27=27+0+0 71=100-29Whitener 1=0+1+0 23=22+1+0 76=100-24Newspapers 1=0+1+0 41=41+0+0 58=100-42Canned meat 2=1+1+0 26=25+1+0 71=100-29







Tea bags 2=0+2+0 35=31+3+1 63=100-37





Sandwich spread 2=0+2+0 49=46+2+1 48=100-52


Mouthwash 2=0+2+0 36=33+3+0 60=100-38Sports bag 2=0+2+0 26=26+0+0 71=100-29




LPG 2=0+2+0 19=16+2+0 79=100-21Cable TV subscription 2=0+2+0 5=4+0+1 92=100-8RTD flavored

milk 3=0+3+0 23=21+2+0 74=100-26Visiting the

dentist 3=1+2+0 52=49+2+0 45=100-55Follow-on

formula 4=2+1+1 35=35+0+0 60=100-40





Ice cream (bulk) 4=0+2+2 53=49+2+1 43=100-57







Cleansing cream 4=0+4+0 36=33+3+0 59=100-41

Sauces 5=0+4+1 54=54+0+0 41=100-59Powdered or

RTD energy drink 5=1+3+1 45=40+5+0 49=100-51




Make-up 5=0+4+1 35=35+0+0 59=100-41Baby wipes 5=0+5+0 46=42+4+0 48=100-52Luncheon meat 7=0+5+1 48=47+1+0 45=100-55Tomato paste 7=0+5+1 56=55+1+0 37=100-63Fish sauce 7=0+7+0 37=33+3+1 56=100-44Evap. milk 7=0+4+2 63=59+3+0 31=100-69Mayonnaise 7=1+4+1 53=46+7+0 41=100-59





Facial wash 7=0+7+0 40=34+3+2 54=100-46Casual shoes 7=4+2+0 66=63+3+0 27=100-73Sports bra

and panty 7=2+4+0 34=30+4+0 59=100-41Backpack &

body bag 7=2+4+0 48=47+1+0 45=100-55





Macaroni 8=1+4+2 56=54+2+0 36=100-64Bottled

water in 5 gal 8=0+7+1 21=20+1+0 71=100-29




Fruit juice infoil pack 8=2+5+0 52=41+10+1 41=100-59



Yogurt drink 8=2+5+0 31=26+4+0 62=100-38Cheese spread 8=1+5+1 51=46+3+1 42=100-58Pork & beans 9=2+4+2 56=49+5+1 35=100-65




Condensed milk 9=3+5+0 67=62+5+0 24=100-76

RTD iced tea 9=1+8+0 53=48+3+1 38=100-62Butter 9=2+7+0 53=48+4+0 38=100-62Eating out on


Malling 9=2+7+0 47=46+1+0 44=100-56





Tomato sauce 10=1+8+1 63=60+2+0 27=100-73Cheese 10=2+7+1 48=44+3+1 42=100-58Visit to a






Beer 11=2+8+1 66=60+4+1 23=100-77Purified water






Rubber shoes 11=3+7+1 59=54+5+0 30=100-70Eating out on

a carinderia 11=4+5+1 60=55+4+1 29=100-71Roasted

chicken 12=1+8+3 68=63+5+0 20=100-80Spaghetti sauce 12=3+7+2 55=52+3+0 33=100-67Growing up

milk 12=5+5+1 34=34+0+0 54=100-46Cereal milk drink12=0+11+1 27=23+4+0 60=100-40





Toilet paper 12=1+11+0 55=45+7+3 33=100-67Feminine wash 12=1+10+1 46=43+3+0 42=100-58Breakfast

cereals 14=2+11+1 40=37+1+1 46=100-54Visit to a

family doctor 14=1+12+1 48=46+2+0 37=100-63




Ladies cologne 14=0+14+0 58=54+4+0 27=100-73Sandals 14=2+12+0 74=66+7+1 12=100-88Chocolates 15=1+12+2 55=43+12+0 30=100-70Loaf bread/tasty 15=1+11+3 75=64+8+3 10=100-90Canned

mackerel 16=4+11+1 38=37+1+0 45=100-55Panty liners 16=1+14+1 46=44+2+0 37=100-63Water in

plastic bottles 18=1+16+0 58=48+9+1 24=100-76




Powdered tea 18=4+11+2 45=40+5+0 37=100-63Adult vitamins 18=1+16+0 47=41+7+0 35=100-65Sinigang mixes 19=1+16+1 46=33+12+1 35=100-65Spaghetti 20=7+10+3 59=54+4+1 21=100-79



Definitely Dispensable ProdCat in Mindanaoslide 1 of 17

Sports bag 1=0+1+0 48=46+2+0 51=100-49Newspapers 1=0+1+0 47=47+0+0 52=100-48Canned

mackerel 2=0+2+0 46=45+1+0 52=100-48Liquid fruit juice

concentrate 2=0+2+0 54=52+2+0 45=100-55Sports jacket 2=0+2+0 48=46+2+0 50=100-50RTD flavored milk 3=0+2+0 51=50+1+0 46=100-54






Yogurt drink 3=0+3+0 46=44+1+0 51=100-49Supplements or

vitamins for beauty 3=0+3+1 48=46+2+0 49=100-51

Sports sando 3=1+2+0 50=49+1+0 47=100-53





RTD low-fat milk 4=0+3+1 47=47+0+0 49=100-51

RTD sterilized milk 4=0+3+0 51=51+1+0 45=100-55RTD white milk 4=0+3+0 52=50+1+0 45=100-55







Luncheon meat 6=0+5+1 49=45+4+0 45=100-55





Tomato paste 6=0+5+0 68=65+3+0 26=100-74RTD iced tea 6=1+4+1 60=55+4+0 35=100-65Canned meat 7=0+7+0 65=57+7+1 28=100-72Pork & beans 7=0+6+0 61=56+4+0 33=100-67





Beer 7=1+5+0 62=56+4+1 32=100-68Whitener 7=0+7+0 45=44+1+0 48=100-52Sauces 8=2+6+0 64=61+2+0 28=100-72Liquid

seasoning 8=1+6+1 55=53+2+0 37=100-63Tea bags 8=1+6+1 48=44+4+0 43=100-57




Baby wipes 8=0+6+2 52=50+1+1 40=100-60Subscription/

load on inter-net conn. used at home 8=0+8+0 13=12+1+0 79=100-21

Macaroni 9=2+7+0 73=67+5+0 18=100-82Spaghetti sauce 9=2+7+0 69=66+3+0 22=100-78Tomato sauce 9=2+7+0 65=61+4+0 25=100-74






Cheese spread 9=1+7+1 66=61+4+1 25=100-75Make-up 9=0+9+0 51=50+2+0 40=100-60Sports bra

and panty 9=1+7+1 49=44+5+0 42=100-58






Spaghetti 10=2+8+0 75=67+7+1 15=100-85Fish sauce 10=1+9+1 48=46+2+0 42=100-58Ice cream

(bulk) 10=1+8+1 71=62+8+0 20=100-80





Butter 10=0+10+0 63=57+5+1 27=100-73Cheese 10=1+9+1 66=60+5+1 24=100-76Sandwich

spread 10=1+9+0 66=59+6+1 23=100-77Cleansing

cream 10=0+10+0 50=48+2+0 40=100-60




Mayonnaise 11=0+10+1 68=61+7+0 21=100-79Eating out on

a carinderia 11=0+11+0 71=64+7+0 18=100-82Canned tuna 12=1+11+0 63=54+8+1 25=100-75Growing up milk 12=0+11+1 53=49+3+1 35=100-65Evap. milk 12=2+10+0 73=67+6+0 15=100-85Fruit juice in

foil pack 12=2+9+1 63=56+7+0 25=100-75





Mouthwash 12=0+11+1 41=39+2+0 47=100-53Casual shoes 12=1+10+1 72=67+5+0 16=100-84Backpack &

body bag 12=1+10+1 66=61+5+0 23=100-77Condensed milk 13=2+10+1 72=66+6+0 15=100-85Bottled water

in 5 gal 13=0+11+1 34=33+1+0 53=100-47




Powdered tea 13=1+11+1 55=52+3+0 32=100-68Eating out on








Toilet paper 16=0+16+0 47=44+2+1 37=100-63Feminine wash 16=1+15+0 48=42+5+2 36=100-64Visit to a

specialistdoctor 17=1+15+1 57=54+3+0 26=100-74

Rubber shoes 17=2+14+1 68=59+8+1 15=100-85





Facial wash 18=1+17+1 48=42+5+1 34=100-66LPG 18=0+17+1 28=22+2+4 54=100-46Malling 18=1+17+0 55=47+8+0 27=100-73Sinigang mixes 19=1+17+1 50=46+4+1 31=100-69Ice cream

(single serve) 19=1+17+1 70=54+16+1 11=100-89




Chocolates 19=1+17+1 66=58+8+0 15=100-85Margarine 19=1+18+1 68=58+10+0 13=100-87Flat wafers 19=1+16+2 61=55+6+0 20=100-80Visit to a

family doc 20=1+18+1 57=49+7+1 22=100-77Disposable




Definitely Dispensable ProdCat in Mindanao_ABslide 1 of 9


Sports bag 0=0+0+0 71=69+3+0 29=100-71Liquid fruit


Sports jacket 3=0+3+0 66=63+3+0 31=100-69Infant/starter

formula 6=0+6+0 63=63+0+0 31=100-69






shirts 6=0+6+0 66=63+3+0 29=100-71Canned








Yogurt drink 9=0+9+0 66=60+6+0 26=100-74Enrobed

chocolates 9=0+6+3 66=66+0+0 26=100-74




Newspapers 9=0+9+0 51=51+0+0 40=100-60Canned

mackerel 11=0+9+3 60=60+0+0 29=100-71Breakfast

cereals 11=0+9+3 63=60+3+0 26=100-74Sauces 11=0+11+0 77=71+6+0 11=100-89RTD milk in

tetra or can 11=0+9+3 63=60+3+0 26=100-74




RTD white milk 11=0+9+3 66=66+0+0 23=100-77RTD iced tea 11=3+6+3 74=69+6+0 14=100-86Supplements

or vitamins for beauty 11=0+6+6 57=57+0+0 31=100-69

Canned meat 14=0+14+0 71=60+11+0 11=100-86Tomato paste 14=0+14+0 74=71+3+0 11=100-89




RTD low-fatmilk 14=0+11+3 63=63+0+0 23=100-77







Fish sauce 17=0+14+3 49=49+0+0 34=100-66Growing up


foil pack 17=3+11+3 71=60+11+0 11=100-89Roast &

ground coffee 17=0+17+0 49=46+0+3 34=100-66Floor wax 17=0+14+3 57=46+11+0 26=100-74Luncheon meat 20=0+14+6 51=46+6+0 29=100-71




Canned tuna 20=0+20+0 63=54+9+0 17=100-83Macaroni 20=3+14+3 77=66+11+0 3=100-97Pork & beans 20=0+20+0 66=57+9+0 14=100-86Cereal milk

drink 20=0+17+3 63=57+6+0 17=100-83Beer 20=3+14+3 57=51+6+0 23=100-77Butter 20=0+17+3 66=66+0+0 14=100-86Cheese spread 20=0+17+3 69=63+6+0 11=100-89Casual shoes 20=0+17+3 71=66+6+0 9=100-91



Definitely Dispensable ProdCat in Mindanao_Cslide 1 of 8





Tomato paste 7=0+7+0 93=79+14+0 0=100-100





Sports sando 7=0+7+0 71=71+0+0 21=100-79Sports bag 7=0+7+0 93=86+7+0 0=100-100Live chicken 14=0+14+0 71=43+21+7 14=100-86Canned

mackerel 14=0+14+0 64=64+0+0 21=100-79Pork & beans 14=7+7+0 71=71+0+0 14=100-86




Sauces 14=0+14+0 86=71+7+7 0=100-100Spaghetti

sauce 14=0+14+0 86=71+7+7 0=100-100Tomato sauce 14=0+14+0 79=64+7+7 0=100-93RTD sterilized

milk 14=0+14+0 71=71+0+0 14=100-86RTD white

milk 14=0+14+0 79=71+7+0 7=100-93





Beer 14=0+14+0 71=64+7+0 14=100-86Liquid fruit juice

concentrate 14=0+14+0 79=71+7+0 7=100-93Tea bags 14=0+14+0 79=79+0+0 7=100-93Chocolate drink

in tetra or can 14=0+14+0 79=64+14+0 7=100-93Cheese spread 14=0+14+0 86=79+7+0 0=100-100





Rubber shoes 14=7+7+0 86=79+7+0 0=100-100Casual shoes 14=7+7+0 86=71+14+0 0=100-100Sandals 14=7+7+0 86=64+14+7 0=100-100Sports jersey

shirts 14=0+14+0 71=71+0+0 14=100-86Backpack &

body bag 14=0+14+0 86=86+0+0 0=100-100




Sports jacket 14=0+14+0 79=79+0+0 7=100-93Baby wipes 14=0+7+7 64=64+0+0 21=100-79Disposable





Definitely Dispensable ProdCat in Mindanao_Dslide 1 of 18


mackerel 1=1+0+0 44=42+2+0 55=100-45Liquid fruit


Sports bag 1=0+1+0 45=43+2+0 55=100-45





RTD low-fatmilk 2=0+2+0 44=44+0+0 54=100-46






Yogurt drink 2=0+2+0 41=40+1+0 56=100-44Sports sando 2=1+1+0 48=47+1+0 50=100-50Sports jacket 2=0+2+0 47=45+2+0 52=100-48Luncheon meat 3=0+3+0 50=48+2+0 47=100-53Follow-on

formula 3=0+2+1 56=55+1+0 41=100-59RTD milk in

tetra or can 3=0+3+1 59=58+1+0 38=100-62




RTD white milk 3=1+2+0 50=49+1+0 48=100-52Chocolate

candy (imp.) 3=0+2+1 47=45+2+0 50=100-50Fruit juice in

tetra pack 3=0+3+0 62=60+2+0 35=100-65Enrobed

chocolates 3=0+3+0 62=59+3+0 35=100-65






RTD sterilizedmilk 4=1+3+0 48=47+1+0 49=100-51








Pork & beans 5=0+5+0 64=59+5+0 32=100-68Tomato paste 5=1+5+0 70=67+3+0 25=100-75





RTD iced tea 5=1+4+1 59=55+4+0 36=100-64Subscription/

load on internet connection used at home 5=1+4+0 11=9+2+0 84=100-16





Canned meat 6=0+6+0 66=59+6+1 28=100-72Ice cream

(bulk) 6=1+5+0 77=69+8+1 17=100-83Beer 6=1+5+0 65=59+4+2 30=100-70Tea bags 6=2+3+1 47=44+3+0 48=100-52Cheese

spread 6=1+5+1 70=65+5+0 23=100-77




Make-up 6=0+6+0 53=51+3+0 40=100-60Whitener 6=0+6+0 45=45+0+1 49=100-51Baby wipes 6=0+5+2 52=50+1+1 41=100-59RTD chocolate

milk 7=2+5+0 56=52+4+1 36=100-64Tomato sauce 8=2+6+0 68=64+4+0 24=100-76Fish sauce 8=1+7+0 49=46+3+0 44=100-56Cereal milk

drink 8=1+8+0 51=48+3+0 40=100-60




Butter 8=1+8+0 66=60+6+1 26=100-74Cheese 8=1+6+1 70=65+4+1 22=100-78Sandwich

spread 8=1+7+0 69=62+7+1 22=100-78Cleansing

cream 8=1+8+0 50=49+1+0 42=100-58Backpack &

body bag 8=2+6+1 70=63+7+1 22=100-78Macaroni 9=2+7+0 77=72+5+1 15=100-85




Sauces 9=3+6+0 62=61+1+0 29=100-71Spaghetti

sauce 9=3+6+1 70=68+2+0 21=100-79Powdered or

RTD energydrink 9=0+8+1 58=51+7+0 33=100-67

Mayonnaise 9=0+8+1 73=66+7+0 18=100-82Mouthwash 9=1+8+1 42=40+2+0 49=100-51





Spaghetti 10=3+7+0 78=70+7+1 12=100-88Evap. milk 10=3+8+0 78=73+5+0 11=100-89Bottled water

in 5 gal 10=0+9+1 34=33+1+0 56=100-44Fem. wash 10=1+9+1 55=48+5+2 35=100-65






Canned tuna 11=1+10+0 67=58+9+1 22=100-78Condensed milk 11=3+8+1 77=72+5+0 11=100-89Powdered tea 11=1+10+1 56=52+4+0 33=100-67






Toilet paper 11=0+11+1 52=49+2+1 37=100-63Eating out on

a carinderia 11=0+11+0 73=67+5+1 16=100-84




Growing upmilk 12=1+11+1 51=48+3+1 37=100-63

Casual shoes 12=2+10+1 75=70+4+1 13=100-87Fruit juice in

foil pack 13=3+10+1 61=54+6+0 26=100-74Packaged

cupcakes/ cakes 13=1+12+1 66=61+5+0 21=100-79

LPG 13=1+11+1 28=22+2+4 59=100-41




Facial wash 14=1+12+1 51=45+6+1 35=100-65Purified water



Rubber shoes 15=3+12+1 73=64+8+1 12=100-88Malling 16=1+15+0 58=50+8+0 26=100-74Sinigang mixes 17=2+15+1 53=50+4+0 30=100-70




Chocolates 17=1+15+1 69=62+8+0 14=100-86Visit to a

family doc 17=1+16+0 63=56+6+1 20=100-80Visit to a



Margarine 18=1+17+1 73=63+10+0 9=100-91




Flat wafers 18=2+14+2 61=56+5+0 21=100-79Disposable





Definitely Dispensable ProdCat in Mindanao_Eslide 1 of 20

Canned mackerel 0=0+0+0 38=38+0+0 62=100-38



Spaghetti 0=0+0+0 64=60+2+2 36=100-64





Spaghetti sauce 0=0+0+0 60=59+2+0 40=100-60

RTD low-fat milk 0=0+0+0 45=45+0+0 55=100-45






RTD white milk 0=0+0+0 43=41+2+0 57=100-43Cereal milk

drink 0=0+0+0 52=50+2+0 48=100-52Beer 0=0+0+0 52=50+2+0 48=100-52Bottled water

in 5 gal 0=0+0+0 34=33+2+0 66=100-34




Yogurt drink 0=0+0+0 43=43+0+0 57=100-43Supplements

or vitamins for beauty 0=0+0+0 41=38+3+0 59=100-41

Whitener 0=0+0+0 36=34+2+0 64=100-36Sports jacket 0=0+0+0 34=33+2+0 66=100-34




Newspapers 0=0+0+0 31=31+0+0 69=100-31Luncheon meat 2=0+2+0 41=34+7+0 57=100-43Macaroni 2=0+2+0 57=53+3+0 41=100-59Sauces 2=0+2+0 55=53+2+0 43=100-57Tomato paste 2=0+2+0 52=52+0+0 47=100-53RTD flavored

milk 2=2+0+0 45=45+0+0 53=100-47






RTD iced tea 2=0+2+0 48=45+3+0 50=100-50Cheese 2=0+2+0 55=52+3+0 43=100-57Mayonnaise 2=0+2+0 55=50+5+0 43=100-57




Sandwich spread 2=0+2+0 57=50+3+3 41=100-59


Mouthwash 2=0+2+0 34=31+3+0 64=100-36Sports jersey

shirts 2=0+2+0 36=36+0+0 62=100-38Sports bag 2=0+2+0 33=33+0+0 66=100-34Baby wipes 2=0+2+0 45=43+2+0 53=100-47






Pork & beans 3=0+3+0 45=41+2+2 52=100-48Tomato sauce 3=2+2+0 53=52+2+0 43=100-57Liquid

seasoning 3=2+2+0 50=48+2+0 47=100-53






Condensed milk 3=2+2+0 59=53+5+0 38=100-62





Tea bags 3=0+3+0 45=40+5+0 52=100-48Visiting the

dentist 3=0+3+0 57=55+2+0 40=100-60Cleansing

cream 3=0+3+0 43=41+2+0 53=100-47Make-up 3=0+3+0 40=40+0+0 57=100-43Sports sando 3=0+3+0 40=38+2+0 57=100-43Canned meat 5=0+5+0 57=50+5+2 38=100-62




Roasted chicken 5=0+5+0 69=53+16+0 26=100-74

Ice cream (bulk) 5=0+3+2 55=53+2+0 40=100-60


Visit to a specialist doc 5=2+3+0 50=50+0+0 45=100-55

Toilet paper 5=0+5+0 36=33+3+0 59=100-41




LPG 5=0+5+0 29=28+0+2 66=100-34Floor wax 5=0+5+0 40=33+7+0 55=100-45Canned tuna 7=0+7+0 48=41+3+3 43=100-55Growing up milk 7=0+7+0 50=45+2+3 43=100-57Evap. milk 7=0+7+0 57=50+7+0 36=100-64Butter 7=0+7+0 48=41+7+0 45=100-55Bank and/or





Casual shoes 7=0+7+0 60=57+3+0 33=100-67Sports bra

and panty 7=0+7+0 45=34+10+0 48=100-52Malling 7=0+7+0 47=43+3+0 47=100-53Sinigang mixes 9=2+7+0 43=40+3+0 48=100-52Purified water






Powdered tea 9=2+5+2 48=48+0+0 43=100-57Cheese spread 9=2+5+2 45=41+0+3 47=100-53Packaged

cupcakes/ cakes 9=2+7+0 55=50+5+0 36=100-64





Beef loaf 10=0+10+0 62=52+10+0 28=100-72Fish sauce 10=2+7+2 40=38+2+0 50=100-50Adult vitamins 10=0+9+2 50=43+7+0 40=100-60Facial wash 10=0+10+0 41=36+3+2 48=100-52Powdered

chocolate drink 12=0+12+0 52=47+5+0 36=100-64

Chocolates 12=0+10+2 64=57+5+2 24=100-76Margarine 12=0+12+0 60=48+12+0 28=100-72




Feminine wash 12=0+12+0 29=28+2+0 59=100-41Ice cream

(single serve) 14=0+12+2 60=47+14+0 26=100-74

Sandals 14=0+12+2 59=48+9+2 28=100-72Fresh meat 16=2+12+2 62=38+19+5 22=100-78Flat wafers 16=0+16+0 57=45+12+0 28=100-72Visit to a

family doc 16=2+14+0 48=38+10+0 36=100-64




Dressed chicken 17=2+12+3 67=34+26+7 16=100-84


Panty liners 17=0+17+0 40=34+5+0 43=100-57Rubber shoes 17=0+16+2 53=45+7+2 29=100-71Backpack &

body bag 17=0+16+2 47=47+0+0 36=100-64




Live chicken 19=0+17+2 52=33+17+2 29=100-71Roast &

ground coffee 19=2+10+7 43=38+3+2 38=100-62

Conditioner 19=2+16+2 47=43+3+0 34=100-66



808808

What market shares were gained by the 3

leading brands in a product category?

On Category Brands…

809809

% Brand Last Bought = % Brand Market Share. Relative Market Share (RMS) = a Brand’s

Competitive Standing

Please NOTE …

810

810

810

Note: RMS = Relative Share of Market RMS (Leader) =

[%SOM(Leader)] [%SOM(#2

Brand)] RMS (Non-Leader) =

[%SOM(Non-Leader)] [%SOM(Leader)]

811

811

811

A Brand’s Competitive Standing

Within a given segment, your brand will be in any one of these competitive statuses:

If its RMS is:

1. Market leader or champion status >1.00

1) Formidable >6.00

2) Dominant 3.01 - 6.00

3) Strong 1.51 - 3.00

4) Vulnerable 1.01 - 1.50

2. Challenger status 0.31 - 0.99

1) Threatening 0.61 - 0.99

2) Serious 0.31 - 0.60

3. Contender status 0.01 - 0.30

1) Major 0.16 - 0.30

2) Minor 0.01 - 0.15

812812

In NCR, the MS and RMS that the leading

brands in the top 3 product categories

are…

* Base=Those who lessened use or buying, economized use, put back into the budget, used or bought as before, and used or bought even more now than before

813813

Top 3 Cited Product Category

BRANDS’ Competitive

Standings

814814

Top 3 Staple Product Categories in NCR

1. Bath soap2. Toothpaste3. Detergent soap/powder

815815

Bath SoapBRANDS’ Competitive Standings

Top Product Category #1

816816

Bath Soap, NCR (Base = 299)

Safeguard 68 8.78 Formidable market leader Dove 8 0.11 Minor Contender Palmolive 6 0.08 Minor Contender Silka 5 0.07 Minor Contender Johnson's 3 0.04 Minor Contender Olay 2 0.02 Minor ContenderOthers 9

• Only those with 2% or more mentions are shown.

………………………………………………………………………

# of brands w/ <2% MS = 18

% MSBrands Last

Bought % RMS Status

817817

Toothpaste BRANDS’ Competitive Standings


818818

Colgate 68 3.58 Dominant market leader Close-Up 19 0.28 Major contender Hapee 4 0.06 Minor contenderUnique 3 0.04 Minor contenderPepsodent 2 0.03 Minor contenderOthers 3


………………………………………………………………………


% MSBrands Last

Bought % RMS Status

Toothpaste, NCR (Base = 299)

819819

Detergent soap/powder

BRANDS’ Competitive

Standings


820820

Tide 28 1.20 Vulnerable market leader Champion 23 0.83 Threatening challenger Surf 20 0.71 Threatening challenger Ariel 13 0.48 Serious challengerBonux 6 0.20 Major contender Speed 2 0.07 Minor contender Pride 2 0.06 Minor contender Breeze 2 0.06 Minor contenderOthers 3


………………………………………………………………………


% MSBrands Last

Bought % RMS Status

Detergent soap/powder, NCR (Base = 298)

821821

Top 3 Near-Staple Product Categories in NCR1. Sautéing ingredients2. Sinigang mixes3. Bleach

822822

Sautéing ingredientsBRANDS’ Competitive Standings


823823

Knorr 48 1.13 Vulnerable market leaderMaggi (Magic Sarap) 43 0.88 Threatening challenger

Ginisa Mix 4 0.09 Minor contenderLucky Me (Nam-Nam) 2 0.04 Minor contender

Others 1


………………………………………………………………………


% MSBrands Last

Bought % RMS Status

Sautéing ingredients, NCR (Base = 267)

824824

Sinigang mixesBRANDS’ Competitive Standings


825825

Knorr 80 7.93 Formidable market leaderMaggi 10 0.13 Minor contenderMaggi Magic Sarap 2 0.03 Minor contender

Others 3


………………………………………………………………………


% MSBrands Last

Bought % RMS Status

Sinigang mixes, NCR (Base = 269)

826826

BleachBRANDS’ Competitive Standings


827827

Zonrox 84 14.20 Formidable market leaderChlorine 6 0.07 Minor contenderClorox 2 0.02 Minor contenderOthers 4


………………………………………………………………………


% MSBrands Last

Bought % RMS Status

Bleach, NCR (Base = 253)

828828

1. Powdered fruit juice2. Packaged cupcakes/

cakes3. Soft drinks

Top 3 Nice-to-Have Product Categories in NCR

829829

Powdered fruit juiceBRANDS’ Competitive Standings


830830

Tang 84 9.95 Formidable market leaderEight O' Clock 8 0.10 Minor contenderOthers 6


………………………………………………………………………


% MSBrands Last

Bought % RMS Status

Powdered fruit juice, NCR (Base = 224)

831831

Packaged cupcakes/ cakesBRANDS’ Competitive Standings


832832

Lemon Square 38 2.22 Strong market leaderChoco Topps 17 0.45 Serious challengerCheese Cake 8 0.23 Major contenderFudgee Barr 7 0.19 Major contenderWhatta Topps 6 0.15 Minor contenderMonde 5 0.14 Minor contenderCupp Keyk 3 0.09 Minor contenderRed Ribbon 3 0.08 Minor contenderGoldilocks 2 0.05 Minor contenderOthers 5


………………………………………………………………………# of brands w/ <2% MS = 6

% MSBrands Last

Bought % RMS Status

Packaged cupcakes/ cakes, NCR (Base = 212)

833833

Soft drinksBRANDS’ Competitive Standings


834834

RC Cola 42 1.46 Vulnerable market leaderCoke 29 0.69 Threatening challengerCoca-Cola 6 0.15 Minor contenderSprite 5 0.13 Minor contenderMountain Dew 5 0.12 Minor contenderRoyal 5 0.12 Minor contenderPepsi 2 0.06 Minor contenderFruit Soda 2 0.04 Minor contenderOthers 3


………………………………………………………………………


% MSBrands Last

Bought % RMS Status

Soft drinks, NCR (Base = 243)

835835

Top 3 Near-Dispensable Product Categories in NCR

1. Growing-up milk 2. Beer3. Landline phone

subscription

836836

Growing-up Milk BRANDS’ Competitive Standings


837837

Bear Brand 35 1.41 Vulnerable market leaderNido 25 0.71 Threatening challengerLactum 13 0.38 Serious challengerAlaska 10 0.29 Major contenderBonna 4 0.13 Minor contenderNestogen 4 0.13 Minor contenderPromil 3 0.08 Minor contenderOthers 4


………………………………………………………………………# of brands w/ <2% MS = 3

% MSBrands Last

Bought % RMS Status

Growing-up milk, NCR (Base = 69)

838838

BeerBRANDS’ Competitive Standings


839839

Red Horse 64 2.00 Strong market leaderSan Miguel Beer/ San Mig 32 0.50 Serious challenger

Tanduay 2 0.03 Minor contenderOthers 2


………………………………………………………………………# of brands w/ <2% MS = 2

% MSBrands Last

Bought % RMS Status

Beer, NCR (Base = 94)

840840

Landline phone subscriptionBRANDS’ Competitive Standings


841841

PLDT 75 4.82 Dominant market leaderGlobe 15 0.21 Major contenderBayantel 8 0.11 Minor contenderOthers 1


………………………………………………………………………# of brands w/ <2% MS = 1

% MSBrands Last

Bought % RMS Status

Landline phone subscription, NCR (Base = 71)

842842

Top 3 Definitely Dispensable Product Categories in NCR1. Live chicken2. Roast and ground coffee3. Ready to drink flavored

milk

843843

Live chickenBRANDS’ Competitive Standings


844844

Live chicken, NCR

Note: Respondents under this category are too few for statistical analysis (n=20)

845845

Roast and ground coffeeBRANDS’ Competitive Standings


846846


Roast and ground coffee, NCR

847847

Ready to drink flavored milkBRANDS’ Competitive Standings


848848

Ready to drink flavored milk, NCR


849849

… MARKET MANAGEMENT?

How do you set up for …

“Structure must

follow strategy.”

http://www.amazon.com/gp/reader/158798198X/ref=sib_dp_pt

http://www.amazon.com/gp/reader/1422124819/ref=sib_dp_pt

850850

… a Customer Retention Manager for:1. Customer Maintainer market segment?

… a Customer Re-acquisition Manager for:2. Lapsed User market segment?

… a Customer Acquisition Manager for:3. Non-User market segment?

Do you have …

851851

… both MARKET MANAGEMENT and PRODUCT MANAGEMENT?

How do you set up for …

852852

… a MATRIX ORGANIZATION for the 2 Strats?

What do you say to …

Get help from …

Or from some other

sources like …



853853


What about the research to serve …

“Consumer Coping

for Market Mgmt.”

“UAI for Product

Management.”

854854

“In any choice situation, avoid framing your choice decision as an either-this-or-that.

Instead frame it as a both-this-and-that kind of

choice. Either-or is a prisoner’s dilemma.

Both-and is win-win.” Paul Schoemacher

http://images.google.com.ph/imgres?imgurl=http://www.dsicu.com/images/PS_Bio.jpg&imgrefurl=http://www.dsicu.com/DSICU_Paul_J.H._Schoemaker.html&usg=__iEeoJzy1w0LcLN9DB7VxomZ9nTo=&h=190&w=142&sz=32&hl=tl&start=5&um=1&tbnid=g1EwLoQPuXmPCM:&tbnh=103&tbnw=77&prev=/images?q=%22paul+schoemaker%22&hl=tl&sa=X&um=1

855855


What about the research to serve …

“Consumer Coping

for Market Mgmt.”

“UAI for Product

Management.”

856856

… kind of CHOICE?

How “both-this-and-that” …

“Integrate Consumer

Coping into your UAI.”

“Researching for the

Consumer Behavior

Motivator, Driver.”

857857

So there you are dear FRIENDS!

This survey’s answers to our 3 consumer coping behavior questions …

858858

1st. Between the 2013 nationwide coping survey wave and the 2014 wave, how have housewives changed the classification of product/ service categories among “staple”, near-staple”, nice-to- have”, “near-dispensable”, and “definitely- dispensable”? 2nd. Which categories did housewives classifying upward

and which downward? 3rd. How do housewives budget at the level of the brands per sponsor’s product categories?

& Those Questions Were …

859859

Email me please at:

Questions you were unable to ask?

[email protected]

2014 consumer coping behavior survey - general presentation (5mar2015)

Documents

survey questionnaire

survey director

wasthis survey

survey research profile

housewives budgeting

nationwide coping survey

countrys housewives

year2008 qtr