IMPRESSIONS: Online Advertising Impressions: 381,620Print Promotional Impressions: 26,100Social Media Impressions: 2,102,000Microsite Impressions: 10,566Public Relations Impressions: 18,573Online Editorial Impressions: 382,275On-Site Impressions: 408,700

TOTAL IMPRESSIONS: 3,329,834

THANK YOU FOR SUPPORTING CAMP SHRED 2014!

Date: March 15-16, 2014Location: San Elijo Campground, Cardiff, CaliforniaAttendance: 4,000+ over the weekend

EVENT OVERVIEW:

The world’s largest surfing demo, Camp Shred, was back at the San Elijo Campground in Cardiff, California for its second year in a row. As always, the event was free and open to the public,

allowing over 4,000 consumers to come out and demo the latest in surfboard shapes, designs, and products. The two-day event

also included live music, food trucks, and a beer garden.

ONLINE ADVERTISING TOTAL IMPRESSIONS: 381,620TOTAL VALUE: $3,816

Camp Shred 2014 was advertised on Grind Media network properties via banners from February 27,2014 until April 17, 2014.

GRINDTV.COMSizes: 300x250, 300x600, 160x600Flight Dates: 2/27/14 - 4/17/14Impressions: 94,990

TR ANSWORLDBUSINESS.COMSizes: 300x250, 728X90Flight Dates: 2/27/14 - 4/17/14Impressions: 20,000

TR ANSWORLDSURF.COMSizes: 300X250, 728X90Flight Dates: 2/27/14 - 4/17/14Impressions: 86,630

SURFINGMAGAZINE.COMSizes: 300X250, 728X90, 160X600Flight Dates: 2/27/14 - 4/17/14Impressions: 180,000

PRINT PROMOTION TOTAL IMPRESSIONS: 26,100

Surfing Magazine and Surf Ride distributed Camp Shred posters and flyers in Dana Point, San Clemente, and North County San Diego. In the month leading up to the event, banners with detailed Camp Shred information were placed at the San Elijo Campground and throughout the Cardiff area.

DETAILS:

• 800 promotional, co-branded Camp Shred flyers distributed to local businesses and parking lots• 80 promotional, co-branded Camp Shred posters distributed and placed inside local businesses• 6 promotional, co-branded Camp Shred banners were placed in high traffic (pedestrian and

street) locations within and near the San Elijo Campground in Cardiff• 500 promotional, co-branded Camp Shred programs given out during event

CAMP SHRED BANNER

CAMP SHRED PROGR AM

SO CIAL MEDIA TOTAL POTENTIAL IMPRESSIONS: 2,102,000*

Facebook, Twitter, and Instagram were utilized by Surfing Magazine, TransWorld SURF, and TransWorld Business to create buzz about the 2014 Camp Shred. The hashtag #CAMPSHRED made it easy for attendees, sponsors, vendors, and the magazines to share their Camp Shred experiences with each other and the world.

Total Surfing Magazine Facebook Posts: 2Total Surfing Magazine Instagram Posts: 2Surfing Magazine Impressions: 1,306,000*

Total TransWorld SURF Twitter Posts: 9Total TransWorld SURF Instagram Posts: 1TransWorld SURF Impressions: 631,000*

Total TransWorld Business Twitter Posts: 3Total TransWorld Business Facebook Posts: 2Total TransWorld Business Instagram Posts: 1TransWorld Business Impressions: 165,000*

* Camp Shred potential impressions based off of number of posts x total number of followers

SURFING MAGAZINE FACEBOOK POST

TR ANSWORLD BUSINESS TWEET

CAMP SHRED INSTAGR AM POSTS

MICROSITE TOTAL IMPRESSIONS: 10,566TOTAL VALUE: $20,000

A dedicated event microsite, www.campshred.com, featured a landing page, event news, photos, and general information about Camp Shred.

Flight Dates: 2/25/14 - PresentTotal Unique Page Views: 8,516

MICROSITE FEATURES:

• Event Dates and Location• Highlight Photos• Camp Shred News• #CAMPSHRED Instagram Widget• Sponsor Logos and Links• Equal SOV of 300x250 ad location (distributed amongst Camp Shred sponsors) - Approximately 2,700 additional impressions per participating sponsor

2014 CAMP SHRED MICROSITE

PUBLIC REL ATIONS TOTAL IMPRESSIONS: 18,573TOTAL RELEASES: 3

Camp Shred further leveraged Surfing Magazine, TransWorld SURF and KHPR media assets with their regional/national media outlets.

DISTRIBUTION:Surfing Magazine Press Release: 3,081TransWorld SURF Press Release: 2,910KHPR: 200

DETAILS:

• Camp Shred Announcement - 2/27/14• Camp Shred Reminder - 3/13/14• Camp Shred Recap - 3/18/14

CAMP SHRED ANNOUNCEMENT PRESS RELEASE

CAMP SHRED RECAP PRESS RELEASE

For Immediate Release

NEARLY 4,000 ATTEND CAMP SHRED AND RAISE MONEY FOR CALIFORNIA STATE PARKS AND KEEP A BREAST FOUNDATION

SAN CLEMENTE, Calif., March 18, 2014 – Camp Shred went off at Cardiff’s San Elijo Campground over the weekend, and a great time was had by all. For two straight days, hundreds of surfboards, wetsuits, accessories and skateboards were available for the nearly 4,000 attendees to demo for free. Fun waves graced the Cardiff reefs and a lively bustle kept things interesting on land with sunny skies and 70-plus degree weather. Topping it all off, event hosts Surfing Magazine and Surf Ride were able to hand off checks to benefit California State Parks and the Keep A Breast Foundation. Subaru offered test drives of three new vehicles and for each test drive, provided a donation to California State Parks. Surfing Magazine sold nearly 200 goody bags filled with fun sponsor swag including a limited edition New Era hat, also benefitting California State Parks. The Sierra Nevada beer garden was the life of the party with three of their most popular beers and proceeds donated to the Keep A Breast Foundation. Live acts Austin Burns, Loose Snakes and Sister Juanita and 94.9 FM laid the soundscape for the weekend while C2O Pure Coconut Water hydrated and Banzai Bowls nourished the crowd. A Coachella ticket contest from 94.9 FM added to the excitement, but everyone was really there to try out all the new goods from brands like: Hayden Shapes, Spy, Clif Bar, INT, Panda, Catch Surf, Isurus, Surf Rx, Boardworks, FCS, O’Neill, DHD, Robert August, Rusty, Surftech, JS, Pyzel, DB Surfboards, Everyday, Vampirate, Rip Curl, Futures, Waterman’s, Sector 9, Otis, Chemistry, Creatures of Leisure, Quiksilver, Body Glove, Channel Islands, Lost, Firewire, Raen and Super. For photos and for the latest on next year’s event, visit www.campshred.com. #campshred

Camp Shred 2014 Photo: Greg Gyselinck

* Each release was deployed to all media distribution lists

For Immediate Release

CAMP SHRED, WORLD’S LARGEST SURF DEMO, RETURNS TO CARDIFF MARCH 15-16

SAN CLEMENTE, Calif., Feb. 27, 2014 – SURFING Magazine and Surf Ride have teamed up to bring Camp Shred, the world’s largest surf demo, back to San Elijo Campground in Cardiff By the Sea, Calif., March 15-16, 2014. The event, now in its second year, unites the best surf brands and thousands of their loyal consumers for a fun weekend of camping, surfing and demoing the latest greatest gear, all while giving back to California State Parks. Wetsuits, surfboards and other surf gear can be pretty major purchases, so the opportunity to try before you buy can’t be beat. The list of surf industry titans who will be sharing their newest shapes, designs and products includes: Billabong, Boardworks, Body Glove, Clif Bar, Everyday Surfboards, FCS, Futures Fins, Firewire Surfboards, JS Surfboards, Lost, O'Neill, Panda Surfboards, Rip Curl, Robert August Surfboards, Rusty, Sector 9, Surftech Surfboards, Vampirate and more! But the fun doesn’t stop with the free demo opportunities. The festival-like campground will also feature music and entertainment, food trucks and the ever-popular beer garden. The free and open to the public event will run from 8 a.m. to 4 p.m. on Saturday and 8 a.m. to 3 p.m. on Sunday. Proceeds from sponsor-filled goody bag sales and Subaru test drives will benefit California State Parks. For updates, details, directions and more, visit www.campshred.com. #campshred Camp Shred wouldn’t be possible without it’s generous sponsors and partners. Big thanks to Surf Ride, SURFING Magazine, C20 Pure Coconut Water, Subaru, Banzai Bowls, Sierra Nevada, New Era and 94.9 FM for their support. About SURFING Magazine SURFING Magazine is the official storyteller of modern surf culture. We seek out the personalities and ideas that define our community - progressive, authentic and young, with a focus on the experiences and lifestyle that make surfing more than a sport. Travel. Photography. People. Fashion. Music. Art. The magazine is published 12 times per year

Rusty demo surfboards from Camp Shred 2013. Photo: Checkwood

ONLINE EDITORIAL TOTAL CAMP SHRED ONLINE EDITORIAL PIECES: 11TOTAL IMPRESSIONS: 382,275

Camp Shred received extensive online coverage. Surfing Magazine, TransWorld SURF, TransWorld Business and GrindTV were particularly active in creating online editorial about Camp Shred. Camp Shred editorial content received 9,802 views.

DETAILS:

• Surfing Magazine: 4 posts• TransWorld SURF: 2 posts• TransWorld Business: 2 posts• GrindTV: 3 posts

TR ANSWORLD BUSINESS ONLINE EDITORIAL PIECE

The Surfing Magazine posts were featured on the SURFINGMagazine.com homepage from 2/28/14 - 3/18/14. During that time, the Surfing Magazine homepage received 372,473 visits.

SURFING ONLINE EDITORIAL PIECE

SURF RIDE ON-SITE BR ANDING TOTAL ESTIMATED ON-SITE IMPRESSIONS: 60,700

Event sponsors were very well represented at the San Elijo Campground during the Camp Shred weekend. Sponsor logos appeared on all marketing collateral and each sponsor was specially represented in the Camp Shred vendor row.

CAMP SHRED DEMO SIGN-UPS

SURF RIDE ACTIVATION SPACE

CO-BR ANDED MARKETING:

• Camp Shred Event Banners• Step and Repeat Stage Backdrop• Step and Repeat Stage Skirt• Site Map Banner• Directional Signage• Informational Signage• Camp Shred Progams

SURF RIDE BR AND MARKETING:

• 10x10 board demo tent activation on vendor row

• Surf Ride box truck on-site• Surf Ride feather banners• 10x20 Surf Ride registration tent• Surf Ride free t-shirt card in Camp Shred

goodie bags

BANZ AI BOWL S ON-SITE BR ANDING TOTAL ESTIMATED ON-SITE IMPRESSIONS: 52,500

Event sponsors were very well represented at the San Elijo Campground during the Camp Shred weekend. Sponsor logos appeared on all marketing collateral and each sponsor was specially represented in the Camp Shred vendor row.

CO-BR ANDED MARKETING:

• Camp Shred Event Banners• Step and Repeat Stage Backdrop• Step and Repeat Stage Skirt• Site Map Banner• Directional Signage• Informational Signage• Camp Shred Progams

BANZAI BOWLS BR AND MARKETING:

• Two 10x10 tents on vendor row• Banzai Bowls sold to event attendees• Banzai Bowls ROS banner on Camp Shred event page

BANZAI BOWLS ACTIVATION SPACE

THE PERFECT SUNNY WEEKEND FOR A REFRESHING BANZAI BOWL

SIERR A NEVADA ON-SITE BR ANDING TOTAL ESTIMATED ON-SITE IMPRESSIONS: 60,700

Event sponsors were very well represented at the San Elijo Campground during the Camp Shred weekend. Sponsor logos appeared on all marketing collateral and each sponsor was specially represented in the Camp Shred vendor row.

CO-BR ANDED MARKETING:

• Camp Shred Event Banners• Step and Repeat Stage Backdrop• Step and Repeat Stage Skirt• Site Map Banner• Directional Signage• Informational Signage• Camp Shred Progams

SIERR A NEVADA BR AND MARKETING:

• Sierra Nevada branded beer garden• Sierra Nevada 10x10 tent for ID checking• Sierra Nevada 10x10 tent on vendor row• Sierra Nevada branded serving area with 3

beers on tap• Sales proceeds partnership with the Keep-A-

Breast Foundation• Sierra Nevada promotional bottle openers

included in Camp Shed goodie bags

SIERR A NEVADA BEER GARDEN

SIERR A NEVADA BEER SALES BENEFIT TED THE KEEP-A-BREAST FOUNDATION

NEW ER A ON-SITE BR ANDING TOTAL ESTIMATED ON-SITE IMPRESSIONS: 48,700

Event sponsors were very well represented at the San Elijo Campground during the Camp Shred weekend. Sponsor logos appeared on all marketing collateral and each sponsor was specially represented in the Camp Shred vendor row.

CO-BR ANDED MARKETING:

• Camp Shred Event Banners• Step and Repeat Stage Backdrop• Step and Repeat Stage Skirt• Site Map Banner• Directional Signage• Informational Signage• Camp Shred Progams

NEW ER A BR AND MARKETING:

• New Era Surfing Magazine hats included in Camp Shred goodie bags

• New Era hat display case in Surfing Magazine tent on vendor row

NEW ER A / SURFING HAT INCLUDED IN GOODIE BAGS

NEW ER A LOGO ON STEP AND REPEATS

FM 94 / 9 ON-SITE BR ANDING TOTAL ESTIMATED ON-SITE IMPRESSIONS: 60,500

Event sponsors were very well represented at the San Elijo Campground during the Camp Shred weekend. Sponsor logos appeared on all marketing collateral and each sponsor was specially represented in the Camp Shred vendor row.

CO-BR ANDED MARKETING:

• Camp Shred Event Banners• Step and Repeat Stage Backdrop• Step and Repeat Stage Skirt• Site Map Banner• Directional Signage• Informational Signage• Camp Shred Progams

FM 94 / 9 BR AND MARKETING:

• Two 10x10 tent activation space• FM 94/9 streaming during event• FM 94/9 t-shirt and sticker giveaways• FM 94/9 raffles for free concert tickets• FM 94/9 ROS banner on Camp Shred event page

FM 94 / 9 ACTIVATION SPACE

AT TENDEES SIGN UP FOR A CHANCE TO WIN AT THE FM 94 / 9 TENT