2014 California State Games • Track increased by 45% from last year

o By attending meets in NorCalo Added Masters events

• Rugby more than doubled in size in it’s 2nd yearo 2013- 336 playerso 2014- 798 players

• Hired an additional Marketing Manager targeting specific sports in Northern & Central California

• Hired a part-time Social Media Manager to enhance our social media reach and impact

2015 California Winter Games • Ice Hockey: February 13-16

Figure Skating: February 28-March 1

• Big increase with out of state Ice Hockey teams

• New ice rink – Carlsbad IceTown

• As of Oct. 31: registered teams in 2013=14; 2014 = 43 teams. Only 5 teams from San Diego

• One month before the deadline, we are closed at 88 teams.

Last year we had 75 teams.

FY 2016 EVENTS

• 2015 California State GamesJuly 16-199,000 athletes24 Sports

• 2016 California Winter GamesFebruary-March1,500 athletes2 Sports

2015 CALIFORNIA STATE GAMES

• 13,500 est. Hotel room nights• 2 New Sports-

Baseball – Little League qualified teamsPickleball

• Hotel Blocks – Central San Diego– North County– South County

• Mandatory Hotel Booking Policyfor Team Sports

2016 CALIFORNIA WINTER GAMES

• 3,000 estimated Hotel Room Nights in Off-Peak Season(February)

• Ice Hockey (Mandatory Hotel Booking Policy)

• Figure Skating

SDTMD Funding 2016 Fiscal YearGOAL: To increase participation in the Games’ events, provide easy access to

hotels to athletes, & increase hotel room nights

• Direct link to TMD Hotels on our Website• Increase advertising to Sport Teams across the state with link• Printing Promotional materials including posters, postcards, and

flyers with link• Fund staff to oversee Housing Program

• Support Marketing Staff • Attend coaches meetings around the state • Attend events around the state to recruit coaches and athletes• Website marketing• Partnering with other events and organizations• Bonus Incentive for Sport Directors to increase number of athletes

in their sport• Fund a part-time Social Media Manager• Fund 2 Marketing Managers

California State GamesTMD Fiscal Year 2016

• Generate an estimated 16,500 room nights

• Housing Revenue of $2.2 million (based on contracted average rate of $138)

• Requested SDTMD funding = $150,000

• Return on Investment = 15 : 1