2014 arkansas tourism marketing presentation
DESCRIPTION
2014 Arkansas Governor's Conference on Tourism marketing presentation.TRANSCRIPT
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2014
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generating travel
enhancing the image of the state
growing the 2% tax collections
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Objective One:Enhance the Arkansas brand position.
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Objective One:Enhance the Arkansas brand position.
Objective Two:Increase occupancy/visitation.
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Objective One:Enhance the Arkansas brand position.
Objective Two:Increase occupancy/visitation.
Objective Three:Strengthen tourism partnerships.
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Destination Marketing Areas
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Destination Marketing Areas
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Research
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Destination Marketing Areas
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Excitement+ Relaxation
= Rejuvenation
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Rejuvenation Tour
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Mountain Home
Fort Smith
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Hot Springs
Magnolia
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Rejuvenation Tour > 9 Towns & 1,315 Miles
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Advertising & Marketing
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Key Feeder Markets
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Print Advertising
ConsumerNicheMeetings & ConventionsMotorcoachRetirement & relocation
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North Central & Northwest Arkansas
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America’s greatest fishing
World’s greatest new museum of American art
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Beaver Lake
Crystal Bridges
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Online Video Advertising
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Arkansas.com
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Arkansas.com
Website 2013 Analyics
Total visits to the website: 5,939,431
Unique visits to the website: 4,533,801
Total page views: 19,824,110
Exit links to tourism industry partners:
1,398,860
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Social Media Platforms
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Cooperative Marketing
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Television Cooperative Marketing
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FreeArkansasInfo.com
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FreeArkansasInfo.com
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Responsive & Mobile Friendly
> Home Page > Area/Activity > Fulfillment
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Group Travel Marketing
Motorcycling Program
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2014
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Questions & Answers
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2014