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MAKING IT A NEW DAY2014 ANNUAL REPORT
THE PHLCVB MISSION
WHO WE ARE
The Philadelphia Convention
& Visitors Bureau (PHLCVB), a
private, nonprofit membership
corporation, is the official
tourism promotion agency for
the City of Philadelphia
globally and the primary
sales and marketing agency
for the Pennsylvania
Convention Center.
Our mission is to generate
economic impact and job
growth by increasing the
region’s hotel occupancy and
revenues, while concurrently
affecting other diverse
segments of the hospitality
industry. We do whatever it
takes to attract ethnically
diverse regional, national and
international convention and
tourism customers through
creative sales, marketing and
communication efforts.
Join the PHLCVB today! Call 215-636-3302 for details.
Convention Sales: Focuses on booking meetings, conventions,tradeshows and special events into the Pennsylvania Convention Center,member hotels and off-site venues to generate hotel room nights andpositive economic impact for the City and [email protected]
Convention Services: Assists planners and show organizers toensure a smooth and successful meeting, convention or event inPhiladelphia. [email protected]
Marketing & Communications: Supports the efforts of thePHLCVB and the Pennsylvania Convention Center Authority (PCCA) bypromoting Philadelphia and the region through innovative messaging,advertising, marketing, public relations and digital [email protected]
Membership: Recruits and services PHLCVB members and brings thehospitality community together through networking events andeducational seminars. [email protected]
Tourism: Concentrates sales and marketing efforts in internationalmarkets (consumers, tour operators and travel agents), as well as thedomestic group tour market. [email protected]
Finance & Administration: Handles accounting, human resources,office management and legal matters. [email protected]
Greater Philadelphia Life Sciences Congress (PHLLife):Raises the visibility of the tri-state region (Pennsylvania, New Jersey,Delaware) as a world-class destination for medical, pharmaceutical andbitoech meetings, conventions and [email protected]
Multicultural Affairs Congress (PHLDiversity): Works withPHLCVB departments to attract and support multicultural conventionsand tourism and ensures the multicultural community is an integral partof the Greater Philadelphia hospitality [email protected]
Philadelphia Sports Congress (PHLSports): Seeks to attractmajor national and international sporting events and conventions to theGreater Philadelphia region. Facilitates the annual Army-Navy [email protected]
WHAT WE DOFOR YOU
3PHLCVB Annual Report
Dear Stakeholders,
The year 2014 was a momentous one in the Philadelphia hospitalityindustry, from new management and changes to work rules at thePennsylvania Convention Center to enhancing our position as a globaldestination. We are thrilled to present the successes of the past year in our2014 Annual Report.
In just 100 days following the signing of a new Customer SatisfactionAgreement at the Pennsylvania Convention Center, the PHLCVB sales teambooked more than $91 million in new business at the Center. Customerswho had not recently considered Philadelphia are now interested in startinga conversation about Philadelphia as a potential host for their meetings andconventions. In fact, 2014 was our strongest booking year in over a decade.These unprecedented numbers would not have been attainable without thetransformation that has taken place at the Pennsylvania Convention Centerunder the guidance of PCCA Chairman Greg Fox, Vice Chairman JoshShapiro, President and CEO of the Pennsylvania Convention Center AuthorityJohn McNichol and the outstanding management by SMG.
This year also saw Philadelphia climb from the 14th to 13th most visited cityin the U.S. by overseas visitors with an increase of 13% year over year(using data on visitation from 2013 and 2012, the most recent yearsavailable). We continue to see international visitation grow as westrategically expand our marketing efforts to emerging markets and developnew partnerships – including one with National Geographic Traveler.
A PHLCVB partnership in a joint attraction campaign with the City ofPhiladelphia, Greater Philadelphia Chamber of Commerce, Select GreaterPhiladelphia, Philadelphia Industrial Development Corporation,Pennsylvania Convention Center and Greater Philadelphia Hotel Association,called PHL: Here for the Making has driven positive results. The newcampaign highlights greater Philadelphia as a place where people from allbackgrounds can pursue their own goals and dreams.
Exciting developments are happening in 2015 and beyond, including theWorld Meeting of Families and Papal visit in September, which is expectedto bring 1.5 to 2 million visitors to our city, and the Democratic NationalConvention in 2016.
We thank all of our PHL partners, stakeholders and members for theircontinuous and effective support of the PHLCVB and our hospitality industry.
All the best,
Message from Mayor Michael A. Nutter
The Philadelphia Convention & Visitors Bureau is an economic engine forour great City, creating jobs and fueling our economy by bringing in millionsof visitors each year, whether they are meeting and convention attendees,international visitors or part of a travel group.
Their team is an extension of mine; directly interacting with me to bringhome convention business and elevate the perception of our City aroundthe world. This year, I joined them in launching the PHL: Here for theMaking joint attraction campaign, which celebrates the spirit of innovationin our modern renaissance city – a major reason why people want to dobusiness here, travel here, work here and live here.
I look forward to continuing to work side-by-side with Nick, Jack and theirteam as we ensure Philadelphia is well positioned as a global destinationfor conventions and tourism.
Sincerely,
Message from Pennsylvania Governor Tom Wolf
Since its beginnings in the late 17th century, Philadelphia has evolved intothe world-class city that we enjoy today. From the riverfront to theneighborhoods, from Independence Hall to the Kimmel Center for thePerforming Arts, from Chinatown to the Italian Market, from food trucks toformal dining, The City of Brotherly Love truly has it all. The PhiladelphiaConvention and Visitors Bureau (PHLCVB) continues to promote the city on aglobal scale as the premiere destination for business and leisure travelers.The PHLCVB is a driving force for the Commonwealth’s growth and prosperity.I applaud the PHLCVB’s innovation, creativity and dedication. I am certainthat the PHLCVB will continue to attract travelers to the region, create jobopportunities for citizens and strengthen our economy for many years.
As Governor, and on behalf of all the citizens of the Commonwealth ofPennsylvania, I extend my gratitude to the PHLCVB for its love of the City ofPhiladelphia and positive economic impact. Please accept my best wishesfor continued success.
Sincerely,
Nick DeBenedictisChairman of the Board
Michael A. NutterMayor, City of Philadelphia
PhiladelphiaL I F E L I B E R T Y A N D YO U.
City of
TM
MESSAGES
Jack FergusonPresident & CEO
Tom WolfGovernor, Commonwealth of PA
03 04 06 08TABLE OFCONTENTS
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January: The Pennsylvania Convention Center (PCC)has its busiest January in more than five years, with four citywide conventions including the AmericanEconomic Association, US Lacrosse NationalConvention, National Soccer Coaches Association ofAmerica and the American Library Association,generating more than $92 million in economic impact.
February 12: The PHLCVB, City of Philadelphia and regional sales,marketing, business and economic developmentorganizations come together to launch the city’s firstjoint attraction campaign – PHL: Here for the Making.
March 24: The Philadelphia Multicultural AffairsCongress (PHLDiversity) hires Gregory DeShields asthe division’s new Executive Director.
April 10-12: Philadelphia hosts the NCAA Frozen Fourfor the first time, welcoming an estimated 15,000visiting hockey fans who generated approximately$10 million in economic impact.
May 6: The Board of Directors of the PennsylvaniaConvention Center Authority votes unanimously toapprove a new Customer Satisfaction Agreementthat modernizes PCC work rules and providesexpanded customer rights for the next ten years. Thenew agreement is signed by four stakeholder unions,including the Laborers’ International Local 332,Stagehands Local 8, IBEW Local 98 and Iron WorkersLocal 405.
June 3: PHLLife gives the Ultimate Solutions Award toNursing Leadership Committee Chair Joan Randolph,who has served PHLCVB since 1994.
June 17: The National Black MBA Association(NBMBAA) announces the selection of Philadelphiaand the Pennsylvania Convention Center as the hostcity for its 2017 Conference and Exposition, which willgenerate more than $19.5 million in economic impactfor the Philadelphia region – a direct result of historicwork rule changes at the PCC.
2014HIGHLIGHTS
QUARTER 1
QUARTER 2
THE YEAR IN ROI:MEETINGS &
CONVENTIONSMEAN BUSINESS
WELCOME 2014HIGHLIGHTS
THE YEAR IN ROI:GLOBAL TOURISM’STRAVEL EFFECT
10 12 14 16 18
55
QUARTER 4
QUARTER 3
PhiladelphiaL I F E L I B E R T Y A N D YO U.
City of
TM
August 6: The Philadelphia-based American Associationfor Cancer Research (AACR) selects its hometown for its2024 Annual Meeting (in addition to coming here in2015 and 2019). The AACR Annual Meeting will be thelargest meeting held in the city in 2015.
August 13-14: The Democratic National Convention siteselection committee visits Philadelphia. The PHLCVB washonored to work alongside many partners to help puttogether the bid for the DNC, including assisting inorganizing and executing the site tour.
August 13-17: Philadelphia hosts the National VeteransWheelchair Games, a competitive, sports andrehabilitation program for military service veterans who use wheelchairs for sports competition due tospinal cord injuries, amputations or certain neurological problems.
October 9: The Multicultural Affairs Congress(PHLDiversity) delivers record-breaking attendance atits 2014 Annual Luncheon, which celebrates “TheBusiness of Diversity.” The luncheon hosted 600 of thecity’s diverse hospitality professionals and honoredindustry and community leaders for their success andaccomplishments in support of PHLDiversity’s mission,including Ana Aponte-Curtis, Vice President of theNational Association for the Advancement of ColoredPeople (NAACP).
October 16: The PHLCVB is given a Meetings &Conventions’ Gold Service Award for the 19th timesince 1995, recognizing the organization’s dedicationto quality service.
November 21: At World Travel Market in London, theleading global event for the travel industry, the PHLCVBand National Geographic Traveler launch an editorialproject inspired by Philadelphia’s makers and the PHL:Here for the Making campaign. The project will reachhundreds of thousands of potential internationalvisitors to Philadelphia through local-languageeditions of the magazine, the PHLCVB InternationalVisitors Guides, social media and online content.
November 26: At the PHLCVB Annual Luncheon, thelargest Philadelphia–region hospitality networkingevent of the year with 1,200 guests, the American HeartAssociation announces their selection of Philadelphiaas the site of its 2019 annual meeting; the first time themeeting will be held in Philadelphia. The highly covetedconvention will take place in November 2019 and isexpected to deliver over 51,000 hotel room nights,generating more than $67 million in economic impactfor the Philadelphia region. AHA is considered to beone of the largest citywide conventions a destinationcan host.
Jason WareAmerican Heart Association Director ofMeetings, Office of Science Operations
“Over this past year, the meetings industry has been watching what'shappening in Philadelphia. Word is spreading, and it's customers like methat are taking notice. Philadelphia has always had the important pieces ofthe puzzle needed to be a world-class convention city. And now, with thechanges here at the Convention Center under SMG, you've made ourchoice quite simple.”
“[Philadelphia is] an epicenter for groundbreaking cancer research and relatedbiomedical science. We look forward to welcoming more than 18,500 laboratorycancer researchers, oncologists in a variety of disciplines, representatives fromthe pharmaceutical and biotechnology industries and patient advocates fromaround the world next April at the Pennsylvania Convention Center.”
Margaret Foti, PhD, MD, CEO American Association for Cancer Research (and member of PHLLife)
2014 MAJORCONVENTIONS
SPREADINGTHE WORD
COMMUNITYIMPACT
TRENDS &FINANCIALS
BOARD OFDIRECTORS
184$M I L L I O N
In hotel revenuegenerated bygroups in 2014.More than any othermarket segment.SOURCE: PKF CONSULTING
6 discoverPHL.com *ALL DATA IS SOURCE: PHLCVB UNLESS NOTED OTHERWISE.
HOTEL PERFORMANCE STATS
THE YEAR IN ROIMEETINGS & CONVENTIONS
2014 BOOKINGS
Overall hoteloccupancy forCenter CityPhiladelphia 2014 saw highestoccupancy inhotels since 1949.
75.5%
846,357Room nights booked in 2014 for all future years
PHLCVB Congress-relatedbookings(PHLLIFE, PHLDIVERSITY, PHLSPORTS)
Short-term business(2015, 2016, 2017)
Fall in Need Periods(HOLIDAY, 1ST QUARTER, SUMMER)
BILLION1.3economic impact
$
44%
PHLCVB bookingsat PCC
43%
22%
79%
PHLCVB Annual Report
WHO SPENT A NIGHT IN PHL?
LIFE SCIENCESTRADE & ASSOCIATIONGOVERNMENTSPORTS
CORPORATEOTHERRELIGIOUS
2.2%2.8%
33.5%
30.9%
30.7%
CONVENTION & GROUPCOMMERCIALINDIVIDUAL LEISURE (DOMESTIC & INTERNATIONAL)
AIRLINEGOVERNMENT
Why People Stay Over (CY14)(Source: PKF Consulting)
4% 2%5%
55%
12%
11%
11%
Meetings & Convention Market Segments (CY14)
(Source: PHLCVB)
Occupancy was the strongest Fridays and Saturdays due to strong group andleisure demand, including international and sporting events. SOURCE: STR
STRONGEST OCCUPANCY
Average Daily Rate was the highest midweek (Tuesdays and Wednesdays)due to strong commercial and group demand.SOURCE: STR
TOTAL FUTURE BOOKINGS
BILLION4.4economic impact
$
3,170,301Room nights
As of year end
MON TUES WED THUR FRI SAT SUN
HIGHEST ADR
MON TUES WED THUR FRI SAT SUN
7
10
5
213 7
9
64 8
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PROMOTING PHL ABROAD
6 7 3 0 0 0Increasefrom 2012
Overseasvisitors in 2013
MILLIONTheir total spend in PHL was
With an average length of stay of
$
OVERSEASVISITORS’ TRIPPURPOSE:
27%Business
TradeshowsAttended23
SalesMissions8
Media OutletsHosted68
THE YEAR IN ROIGLOBALTOURISM’STRAVEL EFFECT
5710.6NIGHTS
0%13
Group tour nightsconsumed in 201434,854
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10
5
213 7
9
64 8
9
In country-representation firms:• United Kingdom• Germany (covering Germany,Austria, Switzerland)
• France• India• Italy (covering Italy and Spain)
1. New York City 9,579,000
2. Miami 4,005,000
3. Los Angeles–Long Beach 3,781,000
4. Orlando 3,716,000
5. San Francisco 3,044,000
6. Las Vegas 2,851,000
7. Honolulu 2,563,000
8. Washington, D.C. 1,698,000
9. Chicago 1,378,000
10. Boston 1,282,000
11. San Diego 833,000
12. Houston 801,000
13. Philadelphia 673,000
14. Atlanta 577,000
15. Flagstaff Grand Canyon Sedona 545,000
TOP 15 U.S DESTINATIONSfor overseas visitors
Overseas MarketsTraveling to PHL
COUNTRY 2013 VISITORS
CITY 2013 VISITORS
PROMOTING PHL ABROAD
TOP10
Did You Know?PHILADELPHIAhas moved up from the 14th-to 13th-most-visited destination in the U.S. by overseasvisitors according to the latest data fromthe U.S. Office of Travel & Tourism Industries.
73%Leisure
22%First–time Visitors
*All visitation statistics according to the U.S. Office of Travel and TourismIndustries (O.T.T.I) *Visitation quantifies number of people staying inPhiladelphia for a minimum of one night.
PHLCVB Annual Report
Group tour nightsconsumed in 2014
1. United Kingdom 88K2. Germany 84K3. France 59K4. China 40K5. India 31K6. Italy 29K7. Russia 27K8. S. Korea 24K9. Israel 21K10. Netherlands 20K
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2014 CONVENTION HIGHLIGHTS
In addition to helping plan and execute the conventions listed above, the award-winning
convention services team at the PHLCVB works to promote our city to upcoming meetings.
In 2014, they traveled to seven conventions (listed below), to promote Philadelphia as their
2015 convention location and help attendees start planning their trips and get excited for
their visit.
CONVENTION SERVICES PROMOTIONS IN 2014
American Association for Cancer ResearchAnnual Meeting
Joint Annual Meeting of American Society of Transplant Surgeons and American Societyof Transplantation
Government Finance Officers AssociationAnnual Convention
Biotechnology Industry Organization BIOInternational Conference and Exhibition
International Society of Technology in Education
American Association of Law Libraries Annual Meeting and Exhibits
American Epilepsy Society
GROUP ATTENDANCE ROOM NIGHTS ECONOMIC IMPACT
Academy of Management 5,000 21,433 $23,117,815
American Academy of Neurology 12,500 37,970 $36,477,635
American Association of Blood Banks 6,200 18,359 $20,824,072
American College of Gastroenterology 3,700 12,969 $16,488,248
American Economic Association 12,000 26,331 $42,615,098
American Educational Research Association 13,000 30,011 $35,240,484
American Library Association 12,000 21,539 $28,174,353
American Society of Nephrology 12,000 31,960 $40,912,998
Competitor Group/ Rock ‘N Roll Half Marathon 22,000 4,100 $22,734,450
Council for Exceptional Children 5,500 8,632 $13,765,876
East Coast Volleyball, Inc. 34,000 19,651 $23,138,557
Infectious Diseases Society of America 10,000 13,090 $20,682,450
National Association of Letter Carriers 7,000 23,007 $20,668,154
National Soccer Coaches Association of America 9,000 10,942 $18,061,294
National Society of Hispanic MBA's 1,200 3,625 $6,439,005
Omega Psi Phi Fraternity, Inc. 2,500 7,503 $7,333,472
Philadelphia Marathon 32,000 6,500 $24,444,450
The American Society for Cell Biology 9,000 16,354 $19,969,380
The PHLCVB hosted more than 520 meetings, events and conventions in 2014. Over 400,000 attendees consumed close to 570,000 hotelrooms nights and generated an estimated economic impact of $768 million for the City of Philadelphia.*SOURCE: PHLCVB
11PHLCVB Annual Report
“ALL MY NEEDS HAVEBEEN MET AND ALL OFMY EXPECTATIONSHAVE BEEN EXCEEDED.”
KEN BARNESExecutive Director, Omega Psi Phi Inc.
PHOTO CREDIT: JPG PHOTOGRAPHY
Making of a New Campaign On February 12, 2014, PhiladelphiaMayor Michael A. Nutter joined thePHLCVB, Greater PhiladelphiaChamber of Commerce, SelectGreater Philadelphia, PhiladelphiaIndustrial Development Corporation,Pennsylvania Convention Center(PCC) and Greater PhiladelphiaHotel Association to launch the city’sfirst joint attraction campaign –PHL: Here for the Making. This newcampaign highlights greaterPhiladelphia as a place wherepeople from all backgrounds canpursue their own goals and dreams,and aims to strengthen the city’sposition as a world-class destinationfor business gatherings, corporateexpansion, talent attraction andglobal tourism.
AdvertisingIn 2014, the PHLCVB generated morethan 4.8 million highly targetedimpressions to meeting plannersaround the globe, with a focus ontestimonials from our customers.
MAXIMIZING MARKETING
SPREADINGTHEWORD
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PARTNERSHIPSStrategic partnerships were a focus in 2014,helping to stretch our marketing dollarsfurther and reach new and target markets.
National Geographic TravelerThe PHLCVB, along with Brand USA, theCity of Philadelphia and PhiladelphiaInternational Airport, partnered withNational Geographic Traveler magazine tocreate a 10-page editorial spread and new International Visitors Guides* in eight languages.
The feature article, which appeared in themagazine’s December/January issue aswell as four international editions, profiled12 “Philadelphia Originals” – fromrestaurateurs and jewelry makers to muralartists and purveyors of local craft beers –all of whom share the passion andentrepreneurial spirit that have invigoratedthe city. The feature was inspired by thePHL: Here for the Making campaign.
*In addition to the new International Visitors Guides, thePHLCVB publishes the Philadelphia Professional PlannersGuide and the Philadelphia Official Visitors Guide.™
DIGITAL DELIVERS
Un guide des connaisseurs pour Philadelphie, accompagné du numéro spécial « Philadelphia Originals » du magazine National Geographic Traveler.
DÉCOUVREZ
DE GRANDES EXPÉRIENCES VOUS Y ATTENDENTPHILADELPHIE
@discoverPHL and @meetPHLThe PHLCVB social media accounts:
24%Increase inmobile traffic in2014 vs. 2013.
19%Increase in socialmedia followers in2014 vs. 2013.
10New promotionalvideos in 2014.
Website With a strong digital focus in 2014,the PHLCVB continued to growdiscoverPHL.com. Highlightsinclude:
n New interactive floor plans of the Convention Center andexpanded meeting plannertestimonials.
nA 24% increase in mobile traffic.
n Nearly 30% of all traffic was fromoutside the United States (topforeign markets included: Brazil,U.K., Canada, Germany, Spain,Italy, France, Japan and India).
PRESS AND PUBLICITYThe PHLCVB Meetings & Conventions PublicRelations team spread the word about thepositive changes at the Pennsylvania ConventionCenter in 2014, generating 525 news stories anddelivering 568,840,893 media impressions, with afocus on convention trade publications.
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In addition, the International Public Relationsteam secured 342,059,930 total mediaimpressions, in part by hosting 68 journalists frommore than 10 countries, including Argentina,Australia, Brazil, France, Germany, India, Ireland,Italy, Qatar and the United Kingdom.
“The bold stand that the Pennsylvania Convention Center Authorityand SMG are taking to improve the competitiveness of its destinationis the right step for the trade show and meetings industry…I believethese reasonable work rule changes will make Philadelphia a moreattractive destination.”
STEVE MOSTERTrade Show News Network (TSNN), May 9, 2014
“The dismantling of the 2014 World Congress on IndustrialBiotechnology conference at the convention center on Thursday wasthe first test of new work rules, and with four unions doing tasks thatused to be done by six unions. Not unexpectedly, there was a problem:the work got done too fast.”
JANE M. VON BERGENTHE PHILADELPHIA INQUIRER, May 15, 2014
The PHLCVB attendsWTM London.
We Heard You: Special Town Hall for our Customers On September 19, 2014, the PCC and the PHLCVBhosted an online town hall to discuss the manychanges that have taken place at the facility. The eventwas moderated by Julie Coker Graham, Executive VicePresident of the PHLCVB and Pam Ballinger, the Sr.Director of Meetings of the American Association forCancer Research. The discussion featured LorenzHassenstein, general manager of the Center for SMGand John McNichol, president & CEO of thePennsylvania Convention Center Authority answeringquestions that had been submitted by email and viaTwitter. In addition to the online audience of more than340 meeting planners, the town hall was also viewedby a live audience on location at the conventioncenter and is still available to watch via meetPHL.com.
Professional Convention Management Association The PHLCVB, together with the PCC and SMG,partnered with the Professional ConventionManagement Association (PCMA) in 2014 to auctionoff a Philadelphia convention package valued at morethan $1 million. Each year, PCMA chooses one city tofeature in the auction, which raises money for high-levelmeetings industry education, and is promoted throughPCMA to thousands of professional planners.
‘‘
‘‘ ’’’’“We headed back to our hotel, sad tosay our short but fabulous trip wascoming to an end. But there really isMUCH more to Philly – and we onlyjust scratched the surface.”
@discoverPHL and @meetPHL /discoverPHL /discover_PHL
VideoThe PHLCVB developed several new videos in 2014aimed at our various core audiences, in addition to aPHL: Here for the Making video that helped launchthe new campaign:
n Meetings & Conventions: with a focus on attractingmulticultural groups to Philadelphia, PHLDiversity and its board members created two new videos – one totarget African American customers and one forHispanic customers.
n Global Tourism: in partnership with Brand USA, thePHLCVB tourism team developed videos in Japaneseand Chinese to show off Philadelphia as a topdestination for travelers from abroad.
PHLCVB Annual Report
LAIN KINGScottish Sun
COMMUNITY IMPACTThe 800 members of the PHLCVB representbusinesses of all sizes, from major multinationalhotel brands to small businesses made inPhiladelphia. With a retention rate of more than88%, our members know that the PHLCVB bringshome business that impacts them directly.
Learn more about the benefits of membershipat discoverPHL.com/membership.
Hospitality ZoneIn order to enhance the experience ofconvention attendees and internationaltravelers, the PHLCVB chairs a monthlyworking group to improve theConvention Center District and invigoratethe East Market Street area duringcitywide conventions.
Multisport ComplexThe Philadelphia Sports Congress(PHLSports) has been meeting with keystakeholders in recent months to discussthe potential development of aMultisport Complex for the city, whichwould help attract significant new eventbusiness to the region annually.
HOSPITALITY INFRASTRUCTURE
Operation Gratitude DayAs part of its Red, White and You program, the PhiladelphiaSports Congress (PHLSports) supported the troops onNovember 6, 2014 and commemorated Veterans Day bycollecting donation items for care packages being sent toservice members overseas, their children and to WoundedWarriors, Veterans and First Responders. Nearly two tons ofgoods were donated at 21 locations in Philadelphia and New Jersey.
Broad Street MinistryThe PHLCVB team was excited to volunteer this year with theBroad Street Ministry (BSM) Hospitality Collaborative, located justa few blocks from the Pennsylvania Convention Center, whosecore mission is to serve nutritious meals to vulnerable peoplewhile providing key social services. An average of five staffvolunteers went each month starting in June to work as servers
GIVING BACK
“Our PHLCVB membership hassubstantially increased our reach tocustomers coming into the city fromother parts of the country. From ourrestaurants to our events and cateringdivision, everyone has seen the benefitsof increased business as a result. “
“Our membership in the PHLCVB has paiddividends in many ways. We have benefitted notonly from increased business through the manyconventions they bring to town but also through therelationships we have developed with the Bureaustaff and others in the hospitality industry–a resultthat will pay off for years to come.”
JUDY MOOREDirector of Sales, Garces Group
STEPHEN J. WILDEMANNPresident, Advanced Staging Productions
HEAR WHATOUR MEMBERSARE SAYING:
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CHESTER
BUCKS
DELAWAREBURLINGTON
CAMDEN
ATLANTIC COUNTY
GLOUCESTER
SALEMCECIL
NEWCASTLE
MONTGOMERY
PHILADELPHIA
HOSPITALITY JOBS IN THE PHILADELPHIA REGION
Source: U.S. Bureau of Labor Statistics – “Leisure andHospitality” jobs (includes arts, entertainment and recreation,accommodations and food services). Job numbers listed arethe 2014 annual average through November of last year.
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M E M B E R S H I P
R E T E N T I O N
R A T E
M E M B E R S
88%
800
at BSM’s meal service, helping withhands-on food preparation and servingguests. For information on how yourorganization can get involved, visitbroadstreethospitality.org.
Other InitiativesIn addition to dedicating their time,PHLCVB employees also donated food,coats and shoes to various causesthroughout the holiday season to helpthose in need. The PHLCVB alsosupported and donated to AmericanCancer Society’s Making Strides for BreastCancer, as well as Get Your Rear in Gear,founded by colleague Maria Grasso,which benefits research for colon cancer.
“This past year I was very pleased with how PHLCVBcapitalized on the changes at the PennsylvaniaConvention Center and booked an impressive amount ofbusiness in a short time. I have traveled on sales missionsand have witnessed their professionalism and love ofPhiladelphia firsthand. The future of our industry is in goodhands and I look forward to our continued partnership. “
STEPHEN J. WILDEMANNPresident, Advanced Staging Productions
ED GROSEExecutive Director, Greater Philadelphia Hotel Association
242,00065,000 PHILADELPHIA METROPOLITAN
STATISTICAL AREA
PHILADELPHIA COUNTY
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TOP TRENDS & OPPORTUNITIESAs the PHLCVB works toward the goals in our three-year strategic plan, wecontinue to keep an eye on the trends in meetings and conventions, as well asinternational travel.
ATTRACTING STRATEGIC EVENTS HELPS CITIESBy securing meetings and conventions, destination marketing organizationsattract the very prospects that economic development agencies target. Notonly do these events create valuable exposure among business decisionmakers, they create direct opportunities for economic development agenciesto deepen connections with attendees. (Source: DMAI)
ECO-FRIENDLY CONVENTIONSMeeting planners continue to look for eco-friendly meeting services. Forexample, driven by sustainability concerns, plastic badge holders are slowlydeclining in popularity, as more shows are printing on card stock. (Source: Trade Show Executive)
DIGITAL DEMANDMobile use continues to rise, so responsive web design (RWD) is growing inimportance for planners and their attendees. Instead of managing content onmultiple platforms, RWD provides users with an optimal viewing experienceacross a wide range of devices. (Source: Trade Show Executive)
MILLENNIALS AND MEETINGS: THE TRANSITION FROM ATTENDEE TO PARTICIPANTMeeting planners should focus on social media, mobile tools, crowdsourcingevent content, gamification, networking and shorter sessions in order toengage new audiences of millennial constituents. (Source: Meetings Focus)
INTERNATIONAL TRAVELChina was the second-largest outbound tourism market in 2013, and maynearly double its international visitations over the next five years to 160 millionoutbound visitors by 2018. (Source: Skift /U.S. Travel).
17PHLCVB Annual Report
The PHLCVB received the majority of itsrevenue (73%) from two tax sources – aroom tax and a hospitality tax. In addition,we hosted the Army-Navy game this fiscalyear and secured $2.8 million in revenue(15% of our total revenue), which helpedcover the expenses of the game. Othernon-tax revenue sources includemembership, publication revenue andother grant and corporate supportrevenue, which made up 12% of the total.Because of various limits placed on ourgrowth in the room tax, we contributed$298,000 to the Pennsylvania ConventionCenter debt from our room tax allocationsthis year. In addition to our limits on growthin these taxes, we will also encounter areduction in the legal amount we canreceive in the room tax as we look aheadto fiscal year 2016, estimated at a $1.4million reduction. This is the last decreasein the rate we will receive under thecurrent law.
Our expenses of $17.8 million were wellcontrolled and trailed total revenue of$18.7 million, for an increase of net assetsof $892,000 which was applied towards areserve for the organization.The PHLCVBgoverning body approved a budgetreserve goal to establish financial stabilityfor unforeseen events, economicuncertainties and an opportunity tosecure future business and fundingfluctuations. This increase was createdfrom tight fiscal controls and greater roomtax revenue received during the year.
HOW THEPHLCVB ISFUNDED
FY2014 EXPENSES:
Convention Sales: $6,536,355
Congresses (Includes Army-Navy Game) $4,503,569
Communications: $2,750,773
Tourism Sales: $990,422
International Sales: $1,328,864
Membership: $607,567
General Administration: $1,163,430
TOTAL EXPENSES: $17,880,980
FY2014 REVENUE:
Hotel Tax: $13,655,762
Corporate Sponsors: $1,477,512
City/ State Funding: $1,875,627
Membership Revenue: $944,029
Publications: $541,294
Other: $278,882
TOTAL PHLCVB NET OPERATING REVENUE: $18,773,106
NOTE: The PHLCVB’s fiscal year 2014 covers July 1, 2013 through June 30, 2014.
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OFFICERS*Jack P. Ferguson, President & CEO,Philadelphia Convention & Visitors Bureau
*Nicholas DeBenedictis, Chairman,President & CEO, Aqua America, Chairman
*Robert Allen, General ManagerPhiladelphia Marriott Downtown 1st Vice Chair
*Stephanie Boyd, Director of Salesand Marketing, PennsylvaniaConvention Center Authority,2nd Vice Chair
*John P. Pierce, Partner, Saul Ewing LLPSecretary
*Anthony J. Tanzola, Instructor, Saint Joseph's UniversityTreasurer
*Darryll Adams,General Manager, The Ritz-Carlton Hotel, Philadelphia
*Stephen S. Aichele, Esquire,Saul Ewing LLP
*Dr. Elizabeth H. Barber, PhD,Associate Dean, Temple UniversitySchool of Tourism & HospitalityManagement
George Beach, Chairman, President &CEO, Beach Creative Communications
*Drew Becher, President, Pennsylvania Horticultural Society
*Robert W. Bogle, President & CEO,The Philadelphia Tribune
*Steven Scott Bradley, Chairman ofthe Board, African American Chamberof Commerce
*George R. Burrell Jr., SeniorExecutive Vice President/COO, Universal Companies
*John W. Chin, Executive Director,Philadelphia Chinatown DevelopmentCorp.
*The Honorable Darrell L. Clarke,President, City Council, Philadelphia City Council
*Karin Copeland, Executive Director,Arts & Business Council of GreaterPhiladelphia
*A. Bruce Crawley, President & CEO,Millennium 3 Management,Chairman Emeritus
*James J. Cuorato, President & CEO,Independence Visitor CenterCorporation
*Romulo L. Diaz Jr., Vice President,External Affairs, Exelon Business Services Company
J. Donald Dumpson, Chief ExecutiveOfficer, J. Donald Dumpson Productions
The Honorable Dwight Evans,State Representative, Commonwealth of Pennsylvania
Jeff Feinberg, President, Roberts Event Group
*Varsovia Fernandez, President &CEO, Greater Philadelphia HispanicChamber of Commerce
*Bill Fitzgerald, VP ManagingDirector/ General Manager, Hilton Philadelphia Penn’s Landing
*Daniel K. Fitzpatrick, President &CEO, Citizens Bank - PA/NJ/DE
John Flynn, President & CEO, YMCA of Philadelphia & Vicinity
*Gregory J. Fox Esquire, Partner,Montgomery, McCracken, Walker &Rhoads, LLP
*Mark E. Gale AAE, Chief ExecutiveOfficer, Philadelphia International Airport
Nancy J. Gilboy, President, CitizenDiplomacy International of Philadelphia
*William Y. Giles, Chairman &General Partner, Philadelphia Phillies,Chairman Emeritus
*John Grady, President, PhiladelphiaIndustrial Development Corporation
*Alan Greenberger, Director ofCommerce, City of Philadelphia
*Edward R. Grose CAE, Executive Director, Greater Philadelphia Hotel Association
*William P. Hankowsky, Chairman,President & CEO, Liberty Property Trust,Director Emeritus
*Wendy Hamilton, General Manager,SugarHouse Casino
*Gail Harrity, President & COO,Philadelphia Museum of Art
*Peter L. Intermaggio, Senior VicePresident, Marketing Communications,Comcast Corporation
*Robert S. Jaeger, EVP, WNW Hospitality Group
*Robert Kane, Regional President,First Niagara
*John J. Kroll, President, Keating Hospitality
Keith Leaphart, President, REPLICA CREATIVE
2015 BOARD OF DIRECTORS
19PHLCVB Annual Report
*Meryl Levitz, President & CEO, Visit Philadelphia
*Paul R. Levy, President & CEO, Center City District
*David H. Lipson Jr., President &Publisher, Philadelphia Magazine
Melissa Ludwig, Senior Vice President,Regional Director of Stores, Macy's
*Admiral Thomas C. Lynch,Managing Director, Jones Lang LaSalle
*Cynthia MacLeod, Superintendent,Independence National Historical Park
*Douglas C. McBrearty, Principal,Gulph Creek Development
*John J. McNichol, President & CEO,Pennsylvania Convention CenterAuthority
William E. Mifflin, Executive Director,Philadelphia Hospitality, Inc.
*The Honorable Michael A. Nutter,Mayor, City of Philadelphia
RichardJ. Odorisio, Chief OperatingOfficer, Valley Forge HotelManagement Co.
*The Honorable Brian J. O'Neill,Councilman, Tenth District,Philadelphia City Council
*Desiree Peterkin Bell, CityRepresentative, City of Philadelphia
Simon Powles, President - StarrRestaurants Catering Group
*Bernie Prazenica, President &General Manager, WPVI-TV 6ABC
Joan Randolph, RN, HealthcareIndustry Consultant
The Honorable Blondell ReynoldsBrown, Councilwoman, At-Large,Philadelphia City Council
The Honorable James R.Roebuck Jr.,State Representative, Commonwealthof Pennsylvania
*Nick Sakiewicz, CEO & OperatingPartner, Philadelphia Union
EdwardD. Slevin, Esquire, Director Emeritus
Tami Sortman, Vice President,Philadelphia Gay Tourism Caucus
*Greg Stafford, General Manager, The Inn at Penn, A Hilton Hotel;President, Greater Philadelphia Hotel Association
*Manuel N. Stamatakis, President & CEO, Capital Management Enterprises
*Richard Staub, General Manager,Sheraton Philadelphia Downtown Hotel
*The Honorable Marian B. Tasco,Councilwoman, Ninth District,Philadelphia City Council
*Andrew Tod, Executive Vice President,GF Management
*William L. Wilson, Principal In Charge,Synterra, LTD
Kenneth Wong, President, CIG Asia Ltd.
*Steve Wray, Executive Director,Economy League of GreaterPhiladelphia
African American Chamber of Commerce
Asian American Chamber
Center City District
Chester County Conference & Visitors Bureau
City of Philadelphia
Commonwealth of Pennsylvania
Delaware County Conference & Visitors Bureau
Delaware River Port Authority
Drexel University
Economy League of Greater Philadelphia
Greater Philadelphia Association
Greater Philadelphia Chamber of Commerce
Greater Philadelphia Cultural Alliance
Greater Philadelphia Hotel Association
Independence National Historical Park
Independence Visitor Center Corporation
Pennsylvania Convention Center Authority
Pennsylvania Department of Community &Economic Development
Pennsylvania State Legislature
Philadelphia Chinatown DevelopmentCorporation
Philadelphia City Council
Philadelphia Gay Tourism Caucus
Philadelphia Hispanic Chamber ofCommerce
Philadelphia Industrial DevelopmentCorporation
Philadelphia International Airport
Philadelphia’s Sports Teams & Venues
Select Greater Philadelphia
Temple University
University City District
Valley Forge Convention & Visitors Bureau
Visit Bucks County
Visit Philadelphia
And many more...
IN ADDITION TO OUR800 MEMBERS, OURPARTNERS INCLUDE:
*Executive Committee
PhiladelphiaL I F E L I B E R T Y A N D YO U.
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