January

41 2 3 56 117 8 9 10 12

13 1814 15 16 17 19

27 28 29 30 3120 2521 22 23 24 26

Mon Tues Wed Thur Fri Sat Sun

February

1 23 84 5 6 7 9

10 1511 12 13 16

24 25 26 27 2817 2218 19 20 21 23

Mon Tues Wed Thur Fri Sat Sun

WINTER

2014 annual marketing calendar

Retail Promotion Theme

Food Concepts

Theme Sales Events

Health & Wellbeing Monthly Topic

Health & WellbeingFood Focus

Corporate Responsibility Promotions

SPRINGMarch

23 84 5 6 7 910 1511 12 13 14 16

24 2925 26 27 28 3017 2218 19 20 21 23

31

Mon Tues Wed Thur Fri Sat Sun

April

51 2 3 4 67 128 9 10 11 1314 1915 16 17 18 20

28 29 3021 2622 23 24 25 27

Mon Tues Wed Thur Fri Sat Sun

May

31 2 45 106 7 8 9 1112 1713 14 15 16 18

26 3127 28 29 3019 2420 21 22 23 25

Mon Tues Wed Thur Fri Sat Sun

One PotStews

PiesConcept

ChickenShack

BurgerShack

Health

Valentine’s Day (14th Feb)

Fair-trade Fortnight(begins 24th Feb)

St David’s Day (1st Mar)

Pancake Day (4th Mar)

St Patricks Day (17th Mar)

HealthyEating

Salt Awareness/ Alternative

toppings

The Facts about Fat

HealthyYou

HeartHealthMonth

Stop Smoking

GetHealthy

for Summer

MentalHealth

Awareness

Whole Grains

The Power of Protein

WarmSalads

Burns Night (25th Jan)

Chinese New Year (31st Jan)

Farmhouse Breakfast Week (26th Jan - 1st Feb)

Farmhouse Breakfast Week (26th Jan - 1st Feb)

Valentine’s Day (14th Feb)

UK Coffee Week (1st - 6th Apr)

St George’s Day

(23rd Apr)

British Sandwich Week (11th - 17th May)

National Vegetarian Week

(19th - 25th May)

Health & Wellbeing Launch

World Water Day (22nd Mar)

Easter

Fair-trade Fortnight(finishes 9th Mar)

Easter British Sandwich Week (11th - 17th May)

14 Deliver Experiences that Enrich

and Nourish Lives

1

June

12 73 4 5 6 89 1410 11 12 13 15

23 24 25 26 27 2916 2117 18 19 20 22

30

Mon Tues Wed Thur Fri Sat Sun

2014 annual marketing calendar

Retail Promotion Theme

Food Concepts

Theme Sales Events

Health & Wellbeing Monthly Topic

Health & WellbeingFood Focus

Corporate Responsibility Promotions

SUMMERJuly

51 2 3 4 67 128 9 10 11 13

14 1915 16 17 18 20

28 29 30 3121 2622 23 24 25 27

Mon Tues Wed Thur Fri Sat Sun

August

214 95 6 7 8 10

11 1612 13 14 15 17

25 3026 27 28 29 3118 2319 20 21 22

Mon Tues Wed Thur Fri Sat Sun

September

1 62 3 4 5 78 139 10 11 12 1415 2016 17 18 19 21

29 3022 2723 24 25 26 28

Mon Tues Wed Thur Fri Sat Sun

October

41 2 3 56 117 8 9 10 1213 1814 15 16 17 19

27 28 29 30 3120 2521 22 23 24 26

Mon Tues Wed Thur Fri Sat Sun

November

1 23 84 5 6 7 9

10 1511 12 13 14 16

24 2925 26 27 28 3017 2218 19 20 21 23

Mon Tues Wed Thur Fri Sat Sun

December

1 62 3 4 5 78 139 10 11 12 1415 2016 17 18 19 21

29 30 3122 2723 24 25 26 28

Mon Tues Wed Thur Fri Sat Sun

AUTUMN CHRISTMAS

Brazilian BBQ

Cuisine from the Common-wealth

Cuisine from the Common-wealth

Best of British/Harvest

Hot Dog/Sausage & Mash

Bar

Christmas Lunches

FIFA World Cup (begins 12th Jun)

FIFA World Cup (finishes 13th July)

FIFA World Cup (begins 12th Jun)

National BBQ Week (2014 TBC)

Wimbledon (begins 23rd Jun)

Wimbledon (finishes 6th Jul)FIFA World Cup (finishes 13th Jul)

Commonwealth Games (begins 23rd Jul)

Commonwealth Games (finishes 3rd Aug)

Notting Hill Carnival (24th/25th Aug)

British Food Fortnight (20th Sep - 5th Oct)

Organic Month

National Curry Week (13th - 19th Oct)

National Baking Week (2014 TBC)Halloween (31st Oct)

Bonfire Night (5th Nov)

Thanksgiving (27th Nov)

St Andrews (30th Nov)

British Sausage Week (2014 TBC)

Christmas (25th December)

The Truth about Sugars

Hydration

Food Labelling

and PortionControl

Breakfast is Key

DiabetesAwareness

PhysicalActivity

SunSmart

Back Careand

Posture

Women’sHealth

Men’sHealth

Sleep

Vitamins and

Minerals

Healthy Snacking/

BeingOrganised

StayingHealthyin the

Holidays

World Food Day (16th Oct)

British Food Fortnight (2014 TBC)

28

3

24

Summer Impulse Best of British Christmas ChristmasBest of British

Best of British/Harvest