2014 · 2020-02-21 · branded marketers with an average helios 2014 retail brand standards score...

2014 Co-op Guide

better fuels. better sites. better payment+rewards.

helping build better sites.

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Contentsbetter sites and the co-op program

image program guidelines

advertising program guidelines

contacts

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Today, consumers have more

choices than ever. To win their

business, you have to go above

and beyond the competition.

By offering high quality fuels,

innovative loyalty programs

and being committed to always

improving the consumer fueling

experience, BP is Better. Period.

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Building better sites with Co-opBP’s Co-op program is designed to help you win against

the competition by investing in your site to create a

cleaner, safer, more attractive environment – one that

consumers should want to return to again and again.

We conducted research and asked consumers

what they expect when choosing a gas station

and identified 10 basic items. We call these the

Top 10 Musts.* Our research shows that sites

that deliver on all Top 10 Musts, on average,

may perform better than those that do not.**

*The Top 10 Musts are based on the results of BP proprietary research and items from the Helios Retail Brand Standards materials.

**Fuel volume growth based on site level volumes from Jan-Oct, 2013. Helios Retail Brand Standards data based on average scores from SP1 and SP2 2013.

100% Co-op reimbursement for eligible image expenses continues

throughout 2014. Highlighted below were three of the most missed

Top 10 Musts in 2013 along with Co-op eligible items that you can take

advantage of to meet consumer standards.

LED pole and perimeter replacement lighting50% REIMBURSEMENT 21

BP approved trash containers/amenity bins100% REIMBURSEMENT 21

Canopy LED down lighting50% REIMBURSEMENT 17

Exterior paint and primer100% REIMBURSEMENT

Power washing service100% REIMBURSEMENT

Concrete/asphalt and blacktop repairs/parking lot seal coating/striping100% REIMBURSEMENT

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Dispenser and skirt decals100% REIMBURSEMENT

Valance replacements100% REIMBURSEMENT

Nozzles covers and splash guards

New fuel dispenser

50% REIMBURSEMENT

50% REIMBURSEMENT

Polycarb dispenser re-facing100% REIMBURSEMENT

Dispenser riser panels100% REIMBURSEMENT

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Exterior paint and primer100% REIMBURSEMENT 22

Power washing service100% REIMBURSEMENT 22

LED LightBar100% REIMBURSEMENT 17

Global Sign Restoration service100% REIMBURSEMENT 21

Canopy bullnose, bullnose decals and helios head10100%0% REIMBURSEMENT 17

DETAILS ON PAGEDETAILS ON PAGE DETAILS ON PAGE

Canopy is well maintained

Dispenser works and pumps at a normal rate

Site elements are clean

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Your Co-op budgetTo be eligible for the Co-op program, you must be a BP Branded Marketer who

has purchased BP branded fuels and diesel products and has been a Branded

Marketer for at least one year. A BP Branded Marketer must be in good standing

and meet minimum volume requirements.

The budget is funded at a rate of 15 points or ‘15/100’ of 1 cent per gallon of

your prior year’s purchases of BP branded fuel and diesel products. Funds not

used during the current year will NOT be carried over for use in the next

calendar year.

Top Performer Payout for 2015 Branded Marketers with an average Helios 2014 Retail Brand Standards score of

95% or above will receive a direct payout of their 2015 Co-op budget. No Co-op

claims will be required. This is only available to top performers.

Co-op fund eligibilityYour current Co-op program budget must be used for eligible advertising

and image expenses for the 2014 calendar year ending December 31, 2014.

Advertising start date and image invoice date must fall in current calendar year

for use of 2014 Co-op funds.

Branded Marketers

with an average

2013 Helios score

of 95% or above

will receive a direct

payout of their 2014

Co-op budget. This is

only available to top

performers.

DeadlinesClaims and claim documentation must be submitted on-

line within 90 calendar days after the end of the quarter

in which the advertisement ran or image item was

invoiced, with the exception of fourth quarter. If claim

documentation is mailed, it must be postmarked by the

deadline date to be eligible for reimbursement. These 2014

deadlines are firm and will not be extended. Claims and

claim documentation postmaked and received after the

deadline will be rendered ineligible for payment.

Claim date range/date ad ran*

Co-op fund transfersCo-op funds can only be transferred during the year if a

Branded Marketer becomes a sub-jobber to another BP

Branded Marketer and is no longer part of the BP network.

Co-op funds cannot be transferred due to site transfers from

one Branded Marketer to another Branded Marketer through

the year. There will be no adjustments made to the Co-op

fund balance of either the transfer Marketer or transferee

Marketer until the next calendar year.

For 2014 Co-op budgets, the volume of the purchased

site will be factored into the calculation of the purchasing

Branded Marketers’ balance from the time of the purchase

to the end of the year. Volume will be included in the selling

Branded Marketers’ balance up until the day the transaction

is completed.

*For advertising claims The BP Co-op program references the specific dates in

which an ad runs when determining the claim submission

deadline.

*For image claimsThe BP Co-op program references the date in which an

item was invoiced when determining the claim submission

deadline. Ship date and installation date is not referenced

when determining claim submission deadline.

June 30, 2014

JANUARY 1, 2014 – MARCH 31, 2014*

Submiss ion deadl ine

September 30, 2014

APRIL 1, 2014 – JUNE 30, 2014*


December 31, 2014

JULY 1, 2014 – SEPTEMBER 30, 2014*


January 31, 2015

OCTOBER 1, 2014 – DECEMBER 31, 2014*


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Reimbursement50% of qualifying advertising and net media costs:

BP will reimburse 50% of the net media costs associated

with eligible advertisements and promotions of qualified

BP branded products and services.

50% of training: You may use Co-op funds to cover up to

50% of qualifying training activities.

BP sponsored training.

Jobber/jobber dealer meeting.

Co-op does not cover cost of food, travel expenses,

hotel or supplies.

50% of image upgrades: BP will reimburse 50% of the

cost of qualified on-site image activities. Please note you

can use your entire annual Co-op fund for image activities.

100% of image upgrade: BP will reimburse 100% of the

cost of select qualified on-site image activities.

Advertising responsibilityIt is your responsibility to ensure that your advertising

complies with applicable state, local and federal laws,

rules and regulations. You are wholly responsible for

all advertising and advertising content in any and all

types of media. BP expressly disclaims any liability or

responsibility for any advertising or promotion done by

your company.

Subject to verificationAll claims for reimbursement are subject to verification

by BP or its auditing service, whose determination of the

value or acceptability of any claim shall be final. BP is not

responsible for legal review of any promotional program

or advertising content. This is your sole responsibility. BP

reserves the right to revoke or amend this program at any

time. Guidelines are established by BP and executed by

its auditing service.

*Note: The requirement of back-up documentation is in

accordance with the Sarbanes Oxley Act that requires

detailed proof of purchase and execution for all companies

administering funds.

Claim re-submissionIf BP determines that a claim does not meet the Co-op

guidelines, you will be notified with an e-mail of explanation.

If additional documentation is needed to process your claim,

requested documentation with reference to the original

claim number should be sent electronically to email@

bpaddepot.com or mailed to Brandmuscle at 11149 Research

Blvd., Suite 400, Austin, TX 78759. Documentation

must be received electronically or postmarked within

45 calendar days from the date of the notice to be

considered for payment.

How to submit a claimTo file a claim for reimbursement, review the

requirements in the image program guidelines on

page 12–23 or the advertising program guidelines

on page 24–38.

Preparing your claim Separate your claims by image or advertising

program. Doing this will speed up the processing

of your claim.

Include all specified documentation with

your claim.

Include the pre-approval number if required.

Include your own claim reference number on

your claim.

Name your claimBy naming your claim and giving it your own claim

reference number, you can better track what

your claims are for. Each claim should have a

unique claim reference number and should not be

repeated on other claims.

To file a claim The Co-op claim form is now electronic and must be

completed on AdDepot. Handwritten claims will no longer

be accepted. Follow these simple steps to file a claim:

1. From the BP AdDepot homepage, click the ‘Submit

New’ link in the ‘Claims’ section.

2. Complete the claim form required fields.

3. Be sure to read the information provided in the

‘Required Documentation and Branding’ section of the

claim form for guidance on the specific requirements

for the activity being claimed.

4. Upload scanned images of the required documentation

in the ‘Required Documentation’ section. Submitting

your documentation online ensures it is on file and

visible to you later.

5. If you are mailing the documentation, please check the

‘Mail/Overnight’ box and note the Claim ID number

provided on the ‘Completed Submissions’ page on all

documents included in the envelope or package, or

provide a print out of the claim form from the website.

Please note that documentation submitted by mail will

not be available for you to view on AdDepot.

Send your documentation via standard or overnight delivery to:

BP Co-op Program c/o Brandmuscle 11149 Research Blvd Suite 400 Austin, TX 78759

Claims cannot be received by email

or fax. All claims must be received

electronically through AdDepot.

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Image Program Guidelines

The Co-op image program gives you all the tools you need to create a

better site experience. It is a catalyst to achieving better Helios scores

and meeting the Top 10 Musts of your consumers.

Your entire Co-op budget can be used for eligible on-site image related expenses.

Invoices must be dated within the 2014 calendar year.

+ Image related maintenance and labor is not eligible for Co-op reimbursement.

+ Image related items for DCA conversions and C-store upgrades (decals, signage, etc.) are not eligible for Co-op reimbursement.

+ Co-op reimbursement for DCA’s and other programs can only be issued after project has been closed and allowance is exhausted. Project settlement statement must be included with BP Parts/BRR Flow invoices.

+ Settlement statements: to obtain a settlement statement send an e-mail to [email protected]. Please provide a document number if available.

+ Tax, shipping and handling are eligible for image items.

+ Tax percentage and amount needs to be printed on the invoice in a percentage amount. Handwritten tax calculations are not covered.

+ FI entries, BP Products North America invoices and BP Parts/BRR Flow order confirmation are not valid invoices.

+ Big Red Rooster Flow (BRR Flow).

Be Better. Period. Create

a cleaner, safer site with

our 2014 image program.

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MAIN ID SIGN (MID)1 Main ID sign2 Replacement numbers3 Font kits4 Sign face panels/LED panels5 Replacement bulbs and ballasts6 Sign pole cladding7 Electronic message board

Image program at-a-glanceHere is a quick look at the elements

that are eligible for reimbursement

in the image program.

MISCELLANEOUS EXTERIOR27 Exterior paint and paint primer28 BP approved trash containers,

amenity bins, recycling cans and windshield containers; flag signs (pump numbers)

29 Concrete/asphalt repairs/seal coating/striping

30 Power washing service31 Landscape plant materials32 Epoxy sealant33 Bollard covers34 Global Sign Restoration service35 Pole and perimeter lighting

CANOPY8 Canopy bullnose and bullnose

replacement sections9 Canopy bullnose decal replacement10 LED LightBar11 Helios head12 Canopy LED down lighting13 Lens covers, replacement

bulbs, ballasts

DISPENSERS14 Dispenser and skirt decals15 Dispenser nozzles16 Nozzle covers and splash guards17 Out of order bags and card

reader inserts18 POP crind hardware19 Valance replacements20 Door skin replacements21 Filters, card cleaner kits, and

replacement display glass22 Dispenser riser panels23 New fuel dispenser24 Polycarb dispenser refacing25 Call button system for drivers

with disabilities26 Nozzle talker

PAYMENT TECHNOLOGIES36 V900/V920 Powervar ABC065-11

(power conditioner)

INTERIOR37 Uniforms (shirts only) and name

tags with the BP logo for C-Store/consumer facing employees only

38 Gift card display racks

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Main identity display

Replacement LED, bulbs and ballast

WHAT YOU MUST SUBMIT

COPY OF ITEMIZED INVOICE AND CLAIM FORM.

+ Invoice must include part number and product description.

ORDER THROUGH

ADDITIONAL INFORMATION

+ If orders only include part numbers, identify what the part number is for (i.e. replacement bulbs for canopy; MID bulbs and ballasts).

9YOUR CHOICE

50% REIMBURSEMENT

1

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4

3

2

5

FOR ITEMS 10–14 LISTED ABOVE:

Canopy


COPY OF BP PARTS/BRR FLOW INVOICE AND CLAIM FORM.

FOR CANOPY LED DOWN LIGHTING, COPY OF LSI INVOICE AND CLAIM FORM.

COPY OF BP SETTLEMENT STATEMENT FOR ANY BP PARTS/BRR FLOW ORDERS INVOICED (ACCOUNT DRAFTED) BY BP.

SITE LOCATION / SVB NUMBER.

ORDER THROUGH


+ If the account is drafted, the date on the BP settlement statement is the date referenced towards Co-op claim deadlines.

BP PARTS

Canopy LED down lighting14

50% REIMBURSEMENT

LED LightBar13

100% REIMBURSEMENT

Helios head12

100% REIMBURSEMENT

Canopy bullnose decal replacement

11100% REIMBURSEMENT

Canopy bullnose and bullnose replacement sections

10100% REIMBURSEMENT

Replacement lens covers, bulbs and ballasts




ORDER THROUGH


+ If orders only include part numbers, identify what the part number is for (i.e replacement bulbs for canopy; MID bulbs and ballasts).

15YOUR CHOICE

50% REIMBURSEMENT

12

11

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Replacement numbers





ORDER THROUGH



8BP PARTS

50% REIMBURSEMENT






ORDER THROUGH



BP PARTS

Hi-rise signage and poles7

50% REIMBURSEMENT

Electronic message board6

50% REIMBURSEMENT

Sign pole cladding5

50% REIMBURSEMENT

LED panels4

50% REIMBURSEMENT

Sign face panels3

50% REIMBURSEMENT

Font kits2

50% REIMBURSEMENT

Main ID sign1

50% REIMBURSEMENT

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Dispensers




ORDER THROUGH


+ If orders only include part numbers, identify what the part number is for (i.e. nozzles, replacement display glass, filters).

+ Hoses, swivels, safety breaks, breakaways, valves and components not listed are not covered.

YOUR CHOICE

Filters, card cleaner kits and replacement display glass

1050% REIMBURSEMENT

Pump price signs9

50% REIMBURSEMENT

Dispenser nozzles8

50% REIMBURSEMENT





SITE LOCATION / SVB NUMBER.WHAT YOU MUST SUBMIT


ORDER THROUGH



BP PARTS

Nozzle covers and splash guards

650% REIMBURSEMENT

Out of order bags and card reader inserts

750% REIMBURSEMENT

New Polycarb dispenser re-facing

5

Dispenser riser panels4

100% REIMBURSEMENT

Dispenser door skin replacements

3100% REIMBURSEMENT

Valance replacements2

100% REIMBURSEMENT

Dispenser and skirt decals1

100% REIMBURSEMENT

2

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4

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910

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New fuel dispenser


PAID INVOICE AND CLAIM FORM.


PURCHASES FROM BP OVATION PROGRAM: BP SETTLEMENT STATEMENT, JOBBER ORDER FORM AND CLAIM FORM.

+ Invoice must identify order is for a BP dispenser/BP branding.

ORDER THROUGH


+ Must purchase complete dispenser unit.

+ Dispenser maintenance components, parts, labor and installation are not eligible.


YOUR CHOICE

50% REIMBURSEMENT12

POP crind hardware

New Nozzle talker

New Call button system for drivers with disabilities






ORDER THROUGH

ORDER THROUGH

ORDER THROUGH


+ POP crind hardware is the only hardware that is Co-op eligible.

GBS

M&M

INCLUSIONSOLUTIONS

50% REIMBURSEMENT

50% REIMBURSEMENT

50% REIMBURSEMENT

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14

13

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100% REIMBURSEMENT

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Miscellaneous exteriorInterior

Bollard covers 50% REIMBURSEMENT

LED pole and perimeter replacement lighting 50% REIMBURSEMENT

New Global Sign Restoration service 100% REIMBURSEMENT

Windshield containers; flag signs (pump numbers) 50% REIMBURSEMENT

BP approved trash containers/amenity bins 100% REIMBURSEMENT




SITE LOCATION / SVB NUMBER

ORDER THROUGH


+ If account is drafted, the date on the BP settlement statement is the date referenced towards Co-op claim deadlines.

BP PARTS

FOR ITEMS LISTED ABOVE:

Uniforms (shirts only) and name tags for C-store and consumer-facing employees only


PAID INVOICE.

COMPLETED CO-OP CLAIM FORM.

MUST INCLUDE PHOTO OF ACTUAL UNIFORM IF NOT PURCHASED BY BP’S PREFERRED UNIFORM SUPPLIER GK DIRECT OR ZORCH.

ORDER THROUGH


+ Includes pullovers, jackets and hats.

+ Uni-first fire retardant coveralls are not covered by Co-op.

+ Pre-approval recommended if uniforms not ordered from GK Direct or Zorch.

+ Must display the BP Helios logo.

+ Meet Helios 2014 Retail Brand Standards uniform requirements.

+ Rental or dry cleaning of uniforms is not eligible for reimbursement.

GK DIRECTZORCH

50% REIMBURSEMENT

Gift card display racks


PAID INVOICE.


ORDER THROUGH GBS

50% REIMBURSEMENT

Landscape plant materials


PAID INVOICE.

PHOTO OF COMPLETED WORK.



ORDER THROUGH


+ Cost of live plant materials and mulch.

+ Labor costs of employees to perform exterior services are not eligible.

+ Landscape maintenance (i.e. grass cutting) is not eligible.

YOUR CHOICE

50% REIMBURSEMENT

Payment technologiesV900/V920 Powervar ABC065-11 (power conditioner)




ORDER THROUGH YOUR CHOICE

50% REIMBURSEMENT

Epoxy sealant


PAID RUGID GUARD INVOICE.




ORDER THROUGH BP PARTS

50% REIMBURSEMENT




+ V900/V920 or other POS systems are not co-op eligible.

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ADA Handicap Blue

Use for pavement striping and marking on site (as required).

+ Glidden Professional “Handicap Blue”, 25524 traffic paint

+ Sherwin Williams TM2133, “Setfast Blue”, Setfast marking latex

+ Benjamin Moore P58-30, “Handicap Blue”, Safety/Zone marking latex

BP Yellow C.01

Use for bollards (top 1/3).

+ Glidden Professional Order #A0775, Spec #37YY 61/867, “Omega Yellow”

+ Sherwin Williams SW6903, “Cheerful”

+ Benjamin Moore 2022-10, “Yellow”-P28 DTM (Gallon)

For details on approved primers and

finish coats refer to:

bpconnection.com > programs

> brand information > retail site

information

Miscellaneous exterior (continued) Paint reference

BP Pearl C.09

Use for building exterior, canopy columns,

dispensers, MID, bollards (bottom 2/3). + Glidden Professional Order #A0083, Spec #38YY 72/117 “Indian Legend”

+ Sherwin Williams SW6119, “Antique White”

+ Benjamin Moore OC-8, “Elephant Tusk”, P28 DTM (Gallon)

BP Retail Green C.06

Use for logo, signage.

+ Glidden Professional Custom Color “BP Retail Green”

+ Sherwin Williams Hydrogloss B65GW180, “BP Retail Green” Custom Color

+ Benjamin Moore “BP Retail Green” PMS 348c, Custom Color P28 4B DTM Acrylic Gloss Enamel (Gallon) YW 2x16 TG 5x16 WH 28 BB 20 Alcoa Reynobond ACM, BP Green – Duragloss 3000

High Hiding White C.08

Use for canopy (underside).

+ Glidden Professional Order #A0128, Spec #50GY 83/010, “White Wing”

+ Sherwin Williams SW7006, “Extra White”

+ Benjamin Moore OC-67, “Ice Mist”-P28 DTM (Gallon)

BP Dark Pearl C.10

Use for building exterior wainscot.

+ Glidden Professional Order #A0767, Spec #30YY 52/207, “Desert Valley”

+ Sherwin Williams SW6121, “Whole Wheat”

+ Benjamin Moore HC-24, “Pittsfield Buff”-P28 DTM (Gallon)

BP Warm Grey C.12

Use for dispenser island (concrete). + Glidden Professional Order #A1860, Spec #40YY 25/074, “Grey Mountain”

+ Sherwin Williams SW7053, “Adaptive Shade”

+ Benjamin Moore 2137-40, “Desert Twilight”-P28 DTM (Gallon)

100% REIMBURSEMENTPower washing service


PAID INVOICE.




ORDER THROUGH


+ Includes cost of 3rd party labor to perform service.

+ Cost of area associated with forecourt, parking lot and backcourt are eligible.

+ Purchase of power washer is not eligible.


YOUR CHOICE

100% REIMBURSEMENTConcrete/asphalt and blacktop repairs/parking lot seal coating/striping


PAID INVOICE.




ORDER THROUGH




+ Cost of area associated with forecourt and parking lot are eligible.

YOUR CHOICE

100% REIMBURSEMENTExterior paint and primer


PAID ITEMIZED INVOICE.




+ BP color or paint color number must be included on invoice to be eligible.

+ Include date of labor on invoice and photo of completed work if claiming service.

ORDER THROUGH


+ Only cost of exterior paints listed in the paint reference are eligible.



RECOMMENDED PAINT VENDORS: GLIDDEN (formerly ICI), BENJAMIN MOORE, SHERWIN WILLIAMS

NOTE*ONLY PAINTS LISTED ON THIS PAGE ARE ELIGIBLE FOR CO-OP.

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Now that you have a better site,

promote it!

Advertising Program Guidelines

+ Most local advertising is eligible as long as the BP brand or a BP product message is featured in at least 25% of the ad.

+ Examples of BP product messaging are BP gasoline with Invigorate; BP branded diesel fuel, BP cards, BP Driver Rewards, BP promotions, general BP brand messaging.

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Advertising requirements

50% REIMBURSEMENTPrint advertising


PRE-APPROVAL NUMBER (PRE-APPROVAL IS REQUIRED).

FULL PAGE ORIGINAL/OR ELECTRONIC TEAR SHEET FROM PUBLICATION OF EACH AD PLACED WITH PUBLICATION NAME AND DATE.

PAID MEDIA INVOICE SHOWING THE NET MEDIA COST OF THE AD SPACE. (SPECIFIC DATES OF ADS PLACED).


REQUIREMENTS AND ADDITIONAL INFORMATION

+ Use original creative or template available on AdDepot.

+ BP logo in ad.

+ BP messaging in at least 25% of ad.

+ Basis of reimbursement: 50% of net media cost.

+ Reference page 33 for guidelines.

50% REIMBURSEMENTDirect mail



ORIGINAL OR ELECTRONIC COPY OF FINISHED BROCHURE, FLYER OR DIRECT MAIL PIECE FROM VENDOR.

U.S. POSTAL SERVICE RECEIPT OR PRINTER’S INVOICE OUTLINING POSTAGE COSTS.



+ Use original creative or template available on AdDepot.

+ BP logo in ad.

+ BP messaging in at least 25% of mailer.

+ Distribution must be through accredited local distributor.

+ Basis of reimbursement: 50% of net printing and mailing costs.


50% REIMBURSEMENTOutdoor signs/billboards


PRE-APPROVAL NUMBER. (PRE-APPROVAL IS REQUIRED).

PAID INVOICE.


PHOTO OF THE OUTDOOR SIGN/BILLBOARD IN ITS ACTUAL LOCATION FOR EACH BILLBOARD CLAIM.

COPY OF CONTRACT (MUST SHOW MONTHS OF INSTALLATION, LOCATIONS AND COSTS PER DURATION).


+ Painted bulletins or paper posters must be contracted through legitimate outdoor advertising companies.

+ Start date must fall in current calendar year (i.e., for the 2014 Co-op program, Jan 1 – Dec 31, 2014).

+ BP logo in ad.


+ Reference page 38 for elements that cannot be used.

+ For any signs that run for multiple months, reimbursement and claim submission deadline is based off of the date service was first rendered.

+ Basis of reimbursement: 50% of the net space charges or net space rental charges.


50% REIMBURSEMENTInterstate highway signs


+ Highway sign must be contracted through legitimate outdoor advertising companies.

+ BP logo must be on the sign.

+ Production cost of sign is eligible.

+ Start date must fall in current calendar year (i.e. for the 2014 Co-op program, Jan 1 – Dec 31, 2014).

+ Basis of reimbursement: 50% of the net space charges or net space rental charges.

+ For contracts invoiced in the co-op year prior to the year in which the ad/activity takes place, submit for reimbursement based on the billing start date and year.



PAID INVOICE.


COPY OF CONTRACT (MUST SHOW MONTHS OF INSTALLATION, LOCATIONS AND COSTS PER DURATION).

50% REIMBURSEMENTRadio/television/cable


+ BP logo must appear prominently in the TV spots.

+ BP brand must be mentioned as many times as your company name in the TV or radio spot.

+ At least 25% of the message must be dedicated to BP.

+ Agency fees or commission fees are not eligible.






PAID INVOICE.


NOTARIZED AFFIDAVIT OF PERFORMANCE STATING EXACT DATES AND TIMES EACH SPOT RAN.

+ Script from station.

50% REIMBURSEMENTDigital advertising




+ Design and placement cost of ad eligible.

+ BP logo in ad.

+ URL & maintenance fees not covered in web advertising.





PAID INVOICE.


+ Screen shot of ad in place on website.

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50% REIMBURSEMENTPremiums



PAID INVOICE.


+ Actual premium item or photo of the actual premium item. If ordered from Zorch, a photo is not required.


+ Premiums imprinted with the BP logo and designed as a give-away are eligible.

+ Production of loyalty keytags with the BP logo are eligible (must include the verbiage “at participating BP locations”).

+ Premium items cannot be purchased and resold as a C-store/resale item. It will only be reimbursed if it is a prize giveaway and is substantiated by advertising support.

+ Basis of reimbursement: 50% of the net cost of premium items.

50% REIMBURSEMENTJobber and jobber/dealer training


PAID INVOICE.


+ Written confirmation from a BP representative approving that 25% of the agenda was devoted to BP for jobber/jobber dealer meetings.


+ NEW – Includes 2014 BPAMA convention registration fee.

+ Jobber and jobber/dealer meetings with a pre-approved agenda.

+ BP representative must be present. 25% of the agenda must be devoted to BP products and programs.

+ BP sponsored training.

+ Includes meeting cost, room, AV equipment and printed materials specific to the BP message.

+ All training subject to approval.

+ Does not cover cost of food, travel expenses, hotel or supplies.

50% REIMBURSEMENTLocal program sponsorship


PRE-APPROVAL NUMBER. (PRE-APPROVAL IS REQUIRED).

PAID INVOICE OR DATED SPONSORSHIP LETTER.


+ Description of each sponsorship element.

+ Original tear sheet or picture of the visual elements.


+ The logo should be displayed in some manner plainly visible to event participants (i.e. banner, billboard, advertisement, T-shirt, balloons, flags, inflatable, etc.).

+ Basis of reimbursement: 50% of program or sponsorship cost.

What is not covered by Co-op – Non-branded items, labor, fuel and food.

– Sponsorships of programs with a religious or political nature.

–

– Cash prizes, cash donations, lotteries, redemption of coupons, gift cards, gas giveaways/discounts, giveaways such as television sets, bicycles, etc.

– Cost of food or travel expenses of jobber and jobber/dealer training.

– Office supplies (business cards, envelopes, order forms, etc.), C-store supplies (bags, fountain/coffee cups, napkins, etc.).

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Pre-approval: it’s fast and easy

Why is pre-approval important?When you submit your advertising for pre-approval

you have confidence and peace of mind that your

expenses qualify for reimbursement and meet all of

the brand requirements.

Submitting a pre-approval requestAll pre-approvals must be submitted online via

AdDepot > Pre-approval > Submit New

Getting pre-approvalBrandmuscle will respond to your pre-approval

requests within 24 hours (one business day) of

receipt of the submission. Advertisements that do not

meet the guidelines may require additional time.

What requires pre-approval?Billboards: include initial sketch or layout of billboard

with your request.

TV/radio spots: include a script and if you

have previous approval on this spot, please

include documentation.

Live radio remotes.

Print ads, coupons, and direct mail: include a mock

up with your request.

Sponsorships.

Generic advertising of cigarettes and alcohol (no

brand specific content).

All advertising containing fuel claims.

Your pre-approval numberA number will be provided for each pre-approval

form submitted. If advertising has changed since

the original issue of pre-approval, new pre-approval

is required. If advertising remains identical and

guidelines have not changed, a new pre-approval is

not required.

A pre-approval does not guarantee funds are

available. Please check your Co-op advertising

fund on the AdDepot website under Account.

A pre-approval does not constitute final approval

for payment or an authorization of funds over and

above those funds eligible for use. Be sure to

check your available funds.

For advertising pre-approval, you

may submit your request via:

AdDepot > Pre-approval >

Submit New

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BP has a very powerful and valuable

global brand equity. The AdDepot

resources and our Co-op funding

are here to help you use that brand

equity to build your business locally.

The checklist and examples show

how you can protect the BP brand

while strengthening the impact

of your message and ensure your

advertising qualifies for Co-op.

BP advertising checklist Refer to this checklist before submitting ads for pre-approval.

BP reference + Advertisements must contain a reference to BP.

BP logo + Use the correct BP logo. See pages 36-39 for proper use.

BP message + The BP message must occupy at least 25% of the ad.

BP name + In broadcast media, BP should be mentioned as many times as your name.

BP products + BP products should be clearly separated from other products in the ad.

BP competition + Ads promoting the BP brand or products MUST NOT contain references or depictions of competing products or competitors.

BP grammar + The BP name is written in capitals when using it in a sentence.

Amoco fuels + All Amoco fuels references must be replaced with our product brand BP gasoline with Invigorate.

+ If advertising premium fuels reference our premium brand, Amoco Ultimate with Invigorate.

BP proprietary cards + Advertisements promoting BP proprietary cards must include terms: Accounts subject to credit approval. Restrictions and limitations apply. BP credit cards are issued by Chase Bank USA, N.A. See application for pricing and rewards details.

BP Driver Rewards + Only BP Driver Rewards advertising from AdDepot is approved advertising.

Cigarettes and/or alcohol references + Only advertising containing generic messaging of cigarettes and/or alcohol in the context of a general C-store offering will be eligible for reimbursement.

+ All ads containing references to cigarettes or alcohol must be pre-approved.

+ BP partner logos (Chase VISA) CANNOT appear in ads featuring cigarettes or beer.

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All advertising, excluding radio, must feature the BP Helios logo. The BP

Helios should never be altered, distorted or used as a watermark and should

be used in accordance with the BP brand checklist found on page 33.

BP logo usage BP logo violations

The BP logo should be used in its one o’clock

or three o’clock position, as shown below.

The recommended clear space around the BP

logo is 75% of the width of the Helios (X).

three o’clock logo

X

75% X

one o’clock logo

black and white logo

The BP logo should never be altered or distorted. It should

never be used as a watermark. If increasing the size of the

logo be sure to maintain the proper proportions. Exceptions

will not be made for improper use of the BP logo.

Distorted BPBP should always be lowercase and

in the correct placement. It is best to

use the original logotype as provided.

BP

Stretched logoThe BP Helios should never be

stretched horizontally or vertically in

order to increase size of logo.

Improper one color HeliosWhen printing the logo in black and

white use the black and white logotype

instead of the 4-color logotype.

BP logo colors

BP Green PMS 355 C:100 M:0 Y:100 K:0

BP Light Green PMS 368 C:55 M:0 Y:100 K:0

BP Yellow PMS 109 Coated C:0 M:12 Y:100 K:0

PMS 108 Uncoated C:0 M:5 Y:95 K:0

White C:0 M:0 Y:0 K:0

Improper color HeliosThe BP logo should always be in

the BP colors.

WatermarkNever fade the BP Helios to use as

a watermark.

Helios by itselfThe BP Helios should never stand

on its own.

Logo typefaceThe BP logo should always be in

the BP font family.

Oversized typefaceThe BP logo should always be in

proportion to the standards.

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BP gasoline with Invigorate logo usage

The BP logo should always appear to the

left or above the “with Invigorate” logo.

Logos should be spaced and sized as

indicated on the left.

You can find the complete graphic guidelines

at AdDepot under Forms and Resources.

Invigorate Dark Blue PMS 661 Coated C:100 M:69 Y:00 K:9hex:00549e

Invigorate Light Blue PMS Process Blue Coated C:100 M:10 Y:00 K:10hex:0093d0

Invigorate logo colors

X

X

X

X

How to advertise BP gasoline with Invigorate

When advertising BP

gasoline with Invigorate,

the ad must always

include the BP logo and

the Invigorate logo. When

spoken in radio spots you

must say “BP gasoline

with Invigorate” in full.

BP gasoline with Invigorate logo violations:

Logos are not equally sized

Logos are too close together

Logos are stretched and distorted

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Ad examples - not approved

Missing HeliosThis ad would not be eligible because

the BP Helios logo is missing.

BP Gas MartEt, sed euis nonsed dui blandre tat. To dolore mag-nis augiam, sit eum dolorti nciduis nibh eu feum iure corem in eugiamet alisi blan voluptat, quam quis erit vullam, veriustrud do dit niat.Iliquipit wisl do consequat, commy nonsecte modip estrud er ilisl eraestrud tatis

* TRUCK CITY *Et, sed euis nonsed dui blandre tat. To dolore magnis augiam, sit eum

Get 1,000,000 mpg

with BP Amoco

ultimate fuel!

Stop at BP Gas Mart today

Donuts 12 for $3 with a gas purchase

this week at Joe’s BP Gas Mart.

Et, sed euis nonsed dui blandre tat. To dolore mag-nis augiam, sit eum dolorti nciduis nibh eu feum iure corem in eugiamet alisi blan voluptat, quam quis erit vullam, veriustrud do dit niat.Iliquipit wisl do consequat, commy nonsecte modip estrud er ilisl eraestrud

BeerCigarettes

San hent nim dolorperos eraesequ umsan.

BeerCigarettes

CARDMEMBERCARDMEMBERSINCE

GOODGOODTHRTHRUU

CARDMEMBERSINCE

GOODTHRU

Budweiser and Camel

cigarettes on sale this week at

Joe’s BP Gas Mart!

Competitors mentionedThe BP logo should NEVER be

used in an ad that mentions

competitors, competing fuel and/or

lubricant products.

False claims/missing termsThis ad would not be eligible because

BP fuel claims are false and/or do not

have proper terms and conditions

associated with them.

Amoco fuelsAmoco fuels logo or reference to

Amoco fuels (i.e. r adio) should not be

present in any advertising media.

Improper use/distortion

of the HeliosThe BP logo should not be distorted

or used as an art element.

Crowded Helios logoThis ad would not be approved

because the BP Helios logo is

crowded among other products.

Showing brands of beer

or cigarettesThe BP logo must never appear

with specific brands of cigarettes

or alcohol.

Reference to other BP partners

(i.e. Chase Visa) cannot be in any

advertisement containing cigarettes

or alcohol.

No brands of alcohol or tobacco

products can be used.

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BP Products North America Inc.

30 S. Wacker Dr., Ste. 900

Chicago, IL 60606 USA

© 2014 BP Products North America Inc.

All rights reserved.

2014 · 2020-02-21 · branded marketers with an average helios 2014 retail brand standards score...

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