2014 - 2018 Strategic Plan Basketball in South Australia

Introduction to the Plan Basketball continues to be one of the highest participation sports in South Australia and has enjoyed a sustained period of growth for a number of years that has placed the sport in a healthy position.

This plan aims to set the foundation for the activity required to drive the sport over the coming years so that basketball progresses to be widely recognized as a successful high participation mainstream sport.

The plan has been established in consultation with our stakeholders and has been structured to be a holistic plan for basketball in South Australia. It is envisaged that the plan will be adopted by the basketball community as a base for our members plans to align.

Basketball SA’s implementation of the Strategic Plan is underpinned by annual Business Plans which detail specific strategies, actions, timelines, responsibilities and performance measures.

Ongoing progress against the strategic plan shall be regularly communicated to our stakeholders; and the strategic plan shall be reviewed annually.

Vision The sport of first choice for South Australians

Mission To be active in the community by:

· Providing affordable and accessible participation

· Promoting basketball as healthy, safe and enjoyable

· Understanding, embracing and valuing the differences within the basketball community

· Providing pathways, competition, challenges and opportunities at all levels of the sport

Values · Participation – An inviting accessible experience for everyone

· Inclusive – Deliver across a broad section of the community to provide opportunities for all

· Ethical – Conduct ourselves in accordance with our codes of behaviour at all times

· Trust and integrity - Build an environment of trust through open, transparent and honest leadership

· Fun – Promote enjoyment of basketball through good sportsmanship, a welcoming environment and dynamic programs.

· Safe – Provide a safe environment that protects and considers everyone’s physical and emotional well being

· Healthy lifestyle – Provide the ability for all to participate and lead an active lifestyle

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Strategic

Pillars Participation

Facilities and

Infrastructure

High

Performance

Governance &

Finance

Marketing &

Communication

Member Support

& Services

Coaching &

Officiating

Aspirational

Goals

To provide a fun, safe

and quality basketball

participation

environment for people

of all ages and ability in

all forms of the sport

Achieve sufficient, fit for

purpose facilities to

meet existing and future

demand

A nationally respected

program that achieves

continuous success at

state and national levels

To model best practice

in governance integrity

and leadership in all

levels of the sport at all

times

To be recognised by the

public and participants

for being one of the

most popular and

successful sports in

South Australia

All member

organisations will have

the ability to deliver best

practice levels of service

Enable associations to

have sufficient coaches,

technical officials and

volunteers that are

appropriately

accredited, registered

and supported at all

levels

Key Objectives

PA1

Develop a growth

strategy to ensure

basketball becomes the

sport of choice in SA

FI1

Advance sufficient, fit

for purpose facilities to

meet existing demand

HP1

Continuously produce a

number of national

athletes, coaches and

officials proportionally

greater than our

population in SA

GF1

Develop governance

that ensures the best

leadership for the sport

MC1

Improve the profile of

the sport

MSS1

Facilitate the

development of Clubs

and Associations to

optimize service delivery

and performance

CO1

Prioritize support and

development of referees

PA2

Develop and implement

viable business systems

to inform accurate

reporting information on

participation and

membership and

provide for effective

communications.

FI2

Secure a home for

Basketball SA

HP2

To continuously perform

successfully at national

championships

GF2

Keep basketball

affordable

MC2

Develop a plan to

promote all key

basketball properties

CO2

Encourage positive

behaviours in basketball

that are recognized as

leading the sporting

community

FI3

Ensure that existing

Basketball SA managed

or hired facilities are fit

for purpose

GF3

Strengthen capacity and

encourage excellence in

the workforce

MC3

Foster healthy and

vibrant relationships

with members and key

stakeholders

CO3

To have more than

sufficient depth and

quality of coaching to

ensure high standards

of athlete development

across club, association

and network levels

PARTICIPATION Aspirational Goal - To provide a fun, safe and quality basketball participation environment for people of all ages and ability in all forms of the sport. Key Objective P1 Develop a growth strategy to ensure basketball becomes the sport of choice in SA

Strategies:

P1.1 Outline and communicate a clear, comprehensive and well promoted pathway through the sport, including offering a wider brand of basketball options

P1.2 Develop and implement a focussed approach to increasing female participation above 40% of total participation, with a specific focus on juniors

P1.3 Facilitate approaches to improving the focus and presence of basketball in the education environment.

P1.4 Develop and implement an inclusive program incorporating multi cultural and diverse community groups

P1.5 Maximise the number of accredited Aussie Hoops Centres

P1.6 Foster improved connections between the community, grass roots basketball and the national leagues

Key Objective P2 Develop and implement viable business systems to inform accurate reporting information on participation and membership, and provide for effective communications

Strategies:

P2.1 Fully implement The Basketball Network (TBN) system to collect all membership data

Key Objective P3 Develop and implement a competition structure that effectively caters for the needs of players from grass roots through to elite-level

Strategies:

P3.1 Review current competition structures to ensure maximizing participation and achieving high performance goals

P3.2 Modify and/or initiate new structures as deemed necessary

FACILITIES & INFRASTRUCTURE Aspirational Goal - Achieve sufficient, fit for purpose facilities to meet existing and future demand. Key Objective FI 1 Advance sufficient, fit for purpose facilities to meet existing demand

Strategies:

FI 1.1 Lobby for increased State and Local government investment in response to the ever decreasing suitability of facilities to meet the needs of growing basketball participation

FI 1.2 Establish partnerships and/or collaborate in planning for facilities to meet growth demand

FI 1.3 Establish and communicate fit for purpose facility models for 3-6 court indoor facilities that can be built for a viable cost

FI 1.4 Proactively drive priority facility projects whilst being in the position to maximize opportunities as they arise

FI 1.5 Prepare a marketing brief that communicates facility needs

Key Objective FI 2 Secure a home for Basketball

Strategies:

FI 2.1 Outline the needs for the administrative home of basketball in SA

FI 2.2 Develop a plan to secure the envisioned home

Key Objective FI 3 Ensure that existing Basketball SA managed or hired facilities are fit for purpose

Strategies:

FI 3.1 Develop an asset management schedule by site

FI 3.2 Develop a set of minimum standards for facilities, determine gaps and outline a plan to address

HIGH PERFORMANCE Aspirational Goal - A nationally respected program that achieves continuous success at state and national levels. Key Objective HP 1 Continuously produce a number of national athletes, coaches and officials proportionally greater than our population in SA

Strategies:

HP 1.1 To provide an environment and program enabling athletes to reach their full potential

HP 1.2 Establish effective partnerships to assist with the provision of quality daily training environments (DTE’s), support services and high performance training environment

HP 1.3 Develop or secure a purpose built high performance training centre

HP 1.4 Establish clear coaching pathways and processes

HP 1.5 Establish a professional development program for coaches

HP 1.6 Provide a clear pathway and exceptional programs for elite officiating development

HP 1.7 Develop leading talent identification processes

Key Objective HP 2 To continuously perform successfully at national championships

Strategies:

HP 2.1 Implement a new state teams development plan, programs, policies and procedures that align to the state high performance programs

GOVERNANCE AND FINANCE Aspirational Goal - To model best practice in governance integrity and leadership in all levels of the sport at all times Key Objective GF 1 Develop governance that ensures the best leadership for the sport

Strategies:

GF 1.1 Complete the governance review conducted with the Office for Recreation and Sport

GF 1.2 Ensure a continued focus on strategy and innovation

GF 1.3 Implement the strategic plan and organize regular reviews and communicate progress to stakeholders

Key Objective GF 2 Keep basketball affordable

Strategies:

GF 2.1 Develop multiple funding solutions, including a commercial plan, that enables stronger reinvestment in the sport and maintains affordability for participants

Key Objective GF 3 Strengthen capacity and encourage excellence in the workforce

Strategies:

GF 3.1 Continually improve the positive outcomes of staff through greater investment in the enjoyment of their role and overall development

GF 3.2 Ensure a greater focus on increasing, developing and recognizing the volunteer workforce

MARKETING AND COMMUNICATION Aspirational Goal - To be recognised by the public and participants for being one of the most popular and successful sports in South Australia

Key Objective MC 1 Improve the profile of the sport

Strategies:

MC 1.1 Promote recognition of basketballs successes, including its position as a leading sport at state, national and international levels

MC 1.2 Develop a marketing strategy to grow public awareness of and support for basketball, including the use of digital media

MC 1.3 Develop a public relations strategy to increase coverage of basketball in state wide and major media

Key Objective MC 2 Maximize outcomes for all key basketball products

Strategies:

MC 2.1 Outline key products, prioritize opportunities, and implement recommended actions

Key Objective MC 3 Foster healthy and vibrant relationships with members and key stakeholders

Strategies:

MC 3.1 Develop and implement a communication strategy with key stakeholders to strengthen relationships and capabilities

MEMBER SUPPORT AND SERVICES Aspirational Goal - All member organisations will have the ability to deliver best practice levels of service Key Objective MSS 1 Facilitate the development of Clubs and Associations to optimize service and performance

Strategies:

MSS 1.1 Work towards establishing model structures for Clubs/Associations

MSS 1.2 Deliver training and education to improve Club and Association capabilities to effectively manage core activity

MSS1.3 Provide resources and information to support and increase the capacity of Clubs and Associations

MSS1.4 Develop and conduct a program that will instil a service culture in the basketball community

COACHING AND OFFICIATING Aspirational Goal - Enable associations to have sufficient coaches, technical officials and volunteers that are appropriately accredited, registered and supported at all levels

Key Objective CO 1 Prioritize support and development of officials

Strategies:

CO 1.1 Focus on increasing numbers and developing officials within school and domestic programs

CO 1.2 Focus on core activity around recruitment, nurturing, development and recognition

CO 1.3 Create an abundant network of skilled presenters, referee coaches, mentors, coordinators and ambassadors across all areas of SA

Key Objective CO 2 Encourage positive behaviours in basketball that are recognized as leading the sporting community

Strategies:

CO 2.1 Fully support the Fair Enough campaign

CO 2.2 Work to adopt a positive culture of support for all participants, including players, coaches, officials and administrators

Key Objective CO 3 To have more than sufficient depth and quality of coaching to ensure high standards of athlete development across club, association and network levels

Strategies:

CO 3.1 Develop and implement coach development pathways and plans

CO 3.2 Facilitate access to best practice resources to assist coach education and development

CO 3.3 Create a network environment to assist in nurturing a culture of sharing knowledge and ideas

CO 3.4 Initiate and research innovative strategies/techniques that support coaches to develop their potential