2014-2015 MEMBERSHIP REPORT

June 2015

CFUW MEMBERSHIP COMMITTEE

Karen Dunnett VP Membership

Barbara Clancy, RD NL

Barbara DuMoulin, RD Vancouver Island

Joanne Jamieson, Member, CFUW Etobicoke

Madeline Kalbach, RD Alberta

What We Look Like: 2014-2015

– 107 Clubs, 8,540 Members in all provinces– Median Club Size = 58– 36% of Clubs are between 50-100 members (35% last year) – Next largest group: 23% are Small Clubs -30 or less (20% last year)

30 or less

31-50

51-100

101-200

Over 200

0 5 10 15 20 25 30 35 40

SIZE OF CLUBS

Size of Clubs 2014 Size of Clubs 2015

2007-2008 vs 2014-2015

2007-2008 2014-2015– Clubs 119 107– Members 9,881 8,540– Who? Young mothers Retirees

2008 2009 2010 2011 2012 2013 2014 20157500

8000

8500

9000

9500

10000

10500

Total Membership: 2008 - 2013

Membership TrendsOverall

• .1% decrease this year; 2% decrease last year

Challenges• Ageing membership• Economically depressed areas

Success factors• Areas with recent retirees• Clubs who actively seek new members• Clubs who have public events & promote their club at them• Set a goal, make a plan, follow up on the plan

Consultant’s Recommendations (2012-2013)Recommendation Status Consistent Communication Message

One voice/one brand for websites, brochures, flyers, newspaper articles

80% non-degreed rule applied nationally, not locally

Adapt Member-At-Large structure as basis for on-line Club

Use of webinar services

Develop personal & professional development tools

New Branding material/Banners rolled out in 2014; clubs integrating/updating their materials

Passed 2014; clubs can actively seek non-degreed memberships

In progress – Membership Committee & N.O.

In progress - Membership Committee & N.O.

Ongoing – Membership Committee & N.O.

2014-2015 InitiativesSustainability• 8 Membership Conference Calls

– 31 clubs, including 8 small clubs; ideas from calls circulated to all clubs and posted on website

• Small Club AGM Grants (3 full; 6 partial with help from

AGM attendee donations)• 13 Special Project Awards• 12 Membership Increase Awards• 14 New Member Awards (6 of which got member increase

awards• Club Resources: online material reviewed & to be

consolidated in one location (ongoing)

Initiatives – con’t

On-line Visibility• Website Front page featuring club activities• posting of club Special & VAW projects on

our Facebook page • External Annual Report

Club Visibility

All-Canada Project – Violence Against Women VAW Award NEW this year