2014 - 2015 Marketing Initiatives

2

Objectives: Establish media presence – build foundation Initiate share of voice/presence Increase direct response efforts to build sales leads Lay foundation for expansion into user-specific messaging/programs Define core messaging for content creation

2014 Program Objectives

3

2014 Program Activities

Strategic Initiatives: Messaging/Content Development

Tactical Execution: Public Relations

Press Releases Thought Leadership Articles Case Histories and Testimonials

Print Media Placements Electronic Media Placements E-Blasts Sales Promotion Materials Newsletter

4

Notable Placements: Security Products: Training Focus byline Security eNewsletter: Access Control byline Security eNewsletter: Security ROI byline SecurityInfoWatch.com: Bigger vs. Smaller

Companies byline Security Sales & Integration: Building Your

Business byline Security Dealer & Integration: Helping

Dealers byline

Public Relations Results - Quarter 1

21 Overall Hits

5

Notable Placements: Business Solutions: IT Integrators Guide to

Security article input Security-Today.com: Bring More Value to

Business with Access Control byline Business Solutions: Partner Program article

input SDM: State of the Market: Access Control

article input GSN: DIACAP byline Security Magazine: ORNL Credit Union

article input Source Security: Training topic byline

24 Overall Hits

Public Relations Results - Quarter 2

6

Notable Placements: SDM: DIACAP byline SSN Gulf: Event coverage

14 Overall Hits

Public Relations Results - Quarter 3

7

Notable Placements to Date: Press Releases Product placements

8 Overall Hits

Public Relations Results - Quarter 4

8

2014 Media Plan

Print media: Security Middle East Cygnus A&E Supplement

eMedia: SecurityMiddleEast.com SourceSecurity.com SecurityInfoWatch.com SecurityMagazine.com SSNGulf.com

9

2014 Projected Impressions

Total Impressions: 2,982,983

Impressions: Print Media: 97,000 eMedia/banners 1,775,983 eBlasts 240,000 Public Relations 850,000 (approximated)

10

Objectives: Continue to build media presence using earned, paid and owned media Refine core messaging for content creation Increase share of voice/presence in domestic and foreign markets Increase direct response/transactional efforts to build sales leads Lay foundation for social media component Fully develop owned media properties

Website content Lead database management Eblast content/frequency

2015 Program Objectives

11

2015 Program ActivitiesStrategic Initiatives:

Evolve Branding Messaging/Content Development

Tactical Execution: Public Relations

Press Releases Thought Leadership Articles Case Histories and Testimonials

Print Media Placements Electronic Media Placements E-Blasts Sales Promotion Materials Newsletters

12

2015 Media Plan

Print media: Security Systems News SSN Gulf

eMedia: SecurityMiddleEast.com SecurityManagement.com SecurityInfoWatch.com SecurityMagazine.com SSNGulf.com

13

2015 Targeted Impressions

Total Impressions: 4,619,418

Impressions: Print Media: 38,100 eMedia/banners 2,781,318 eBlasts 600,000 Public Relations 1,200,000

14

How? Case study development

Installer and/or user contacts Input from the field:

Successful sales strategies / strengths Sales pain points Technical challenges and solutions

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