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The Christmas Bowl® is a newly proposed post-season college football bowl game,

located in Los Angeles, CA. The Christmas Bowl® location lends itself to some of the

largest college football conference followings, as well as one of the nations largest

tourist destinations.

The Christmas Bowl® anticipates NCAA certification in April 2014 for the 2014-2019

postseason, and will play the inaugural game the week of Christmas 2014 in one of the most historical stadiums in the world, The Los Angeles Memorial Coliseum.

A Brand New Bowl Game!

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Bringing a new bowl game to the Los Angeles Memorial Coliseum has been a vision of Christmas Bowl® founders Derek Dearwater and John Perles, for over 10 years. The

Christmas Bowl® name was adopted in recognition of the first postseason bowl game ever

played in the Los Angeles Memorial Coliseum -- the 1924 Los Angeles Christmas Festival.

While the defunct bowl game was only played in 1924, it’s meaningful to the PAC-12, as it

showcased USC defeating a competitive University of Missouri team 20-7, finishing the

season with a record of 9-2. The 1924 Trojan’s were coached by Elmer Henderson, the

winningest coach in USC’s history, with a record of 45-7 (.865). Also present on the field

the day of the LA Christmas Festival, was Brice Taylor, USC’s first All-American.

Scenes from the 1924 Los Angeles Christmas Festival:

A New Game Based on Tradition!

USC Head Coach Elmer "Gloomy Gus" Henderson

USC All-American Brice Taylor

The Los Angeles Memorial Coliseum in its first year!

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Completed in 1923, Los Angeles Memorial Coliseum is located in the University Park

neighborhood of Los Angeles at Exposition Park. With a seating capacity of 93,607,

the Coliseum has played host to the USC Trojans (11 time NCAA Champions) since

1923.

In addition, The Coliseum has the distinction of being the only stadium in the world

to host the Olympic Games twice, in 1932 and 1984. It is also the only Olympic

stadium to have hosted the Super Bowl twice, in 1967 and 1973, as well as the World

Series in 1959. More recently, it was the selected stadium for the U.S. bid to host the

FIFA World Cup 2018/2022, which in Dec. 2010 was awarded to Russia (2018) and

Qatar (2022).

The Los Angeles Memorial Coliseum

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LA Memorial Coliseum Support Letter

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Los Angeles Mayor

Eric Garcetti

More Than Just Another Football Game

The Christmas Bowl® committee estimates the new bowl game will generate more

than $30 million annually for the local economy, much of which comes from out-of-

town fans spending on local hotels, restaurants, entertainment, retail stores, local

services and beyond.

Much more than just another football game, the Christmas Bowl® represents an

opportunity to become the second largest economic impact of an annual one-day

event during the holiday period in Los Angeles behind the Rose Bowl.

"The Christmas Bowl® is not only an

enjoyable entertainment option for Southern

California residents and tourists alike, but it is

also a critically important economic boost

to the local economy, " said Mayor Eric

Garcetti, "I’m pleased with the efforts of

Derek Dearwater and John Perles, as well as the rest of the Christmas Bowl® committee to

bring a new Holiday tradition for the City of Los Angeles.

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Mayor Eric Garcetti Support Letter

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No Better Place Than LA

LA has a large population with a huge college football following

LA is one of the top 3 recruiting markets for high school, or JC talent.

Showcasing your team in the Coliseum serves as an excellent incentive to lure

Southern California’s young talent into your conference

LA is the 2nd largest television market in the U.S.

The Los Angeles Memorial Coliseum is a historic venue

LA is an important tourist destination -- ranks 4th among most visited U.S. cities

Universal Studios & Disney Park alone have 20 million visitors per year!

LA’s climate is moderate, with a daily high temperature average of 68° in

December

LA is a safe place - crime rate is the 2nd lowest of 10 U.S. cities with a population

over 1 million

LA has 6 major airports (LAX/ONT/SNA/LGB/BUR), providing easy access and

economical options for all FBS teams and fans -- most fans can fly direct!

LA

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No Better Place Than LA

Only 2.5 miles from the Los Angeles Memorial Coliseum is L.A. Live, which is an new

entertainment complex located adjacent to the Staples Center. L.A. Live cost

approximately $2.5 billion and was developed by Anschutz Entertainment Group (AEG),

Wachovia Corp, Azteca Corp, MacFarlane Partners, along with help from Los Angeles

taxpayers. It has 5.6 million square feet of apartments, ballrooms, bars, concert theatres,

restaurants, movie theaters and a 54-story hotel and condominium tower, on a 27-acre

site. The complex became home to AEG and Herbalife headquarters in December 2008.

http://lalive.com/

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The Christmas Bowl® is in final negotiations to secure the PAC-12 #8 selection to play the

Mountain West #7 selection in the new bowl beginning in December 2014:

2014-19 Conference Alignments

MW Bowl Eligible History (2014-15 Alignment) (1= Bowl Eligible / 0 = Not Eligible)

PAC 12 Bowl Eligible History (2014-15 Alignment) (1= Bowl Eligible / 0 = Not Eligible)

TEAM 2006 2007 2008 2009 2010 2011 2012 2013 8 Year Total

USC 1 1 1 1 1 1 1 1 8.0

Oregon 1 1 1 1 1 1 1 1 8.0

Utah 1 1 1 1 1 1 0 0 6.0

Arizona 1 0 1 1 1 0 1 1 6.0

Oregon State 1 1 1 1 0 0 1 1 6.0

UCLA 1 1 0 1 0 1 1 1 6.0

Cal 1 1 1 1 0 1 0 0 5.0

Stanford 0 0 0 1 1 1 1 1 5.0

Arizona State 1 1 0 0 0 1 1 1 5.0

Washington 0 0 0 0 1 1 1 1 4.0

Washington St. 1 0 0 0 0 0 0 1 2.0

Colorado 0 1 0 0 0 0 0 0 1.0

Total Pac 12 9 8 6 8 6 8 8 9 7.75

TEAM 2006 2007 2008 2009 2010 2011 2012 2013 8 Year Total

Boise State 1 1 1 1 1 1 1 1 8.0

Nevada 1 1 1 1 1 1 1 0 7.0

Air Force 0 1 1 1 1 1 1 0 6.0

Fresno 0 1 1 1 1 0 1 1 6.0

Hawaii 1 1 1 0 1 0 0 0 4.0

San Diego St. 0 0 0 0 1 1 1 1 4.0

San Jose State 1 0 1 0 0 0 1 1 4.0

Utah State 0 0 0 0 0 1 1 1 3.0

Wyoming 1 0 0 1 0 1 0 0 3.0

New Mexico 1 1 0 0 0 0 0 0 2.0

Colorado State 0 0 1 0 0 0 0 1 2.0

UNLV 0 0 0 0 0 0 0 1 1.0

Total MW 6 6 7 5 6 6 7 7 6.25

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Christmas Bowl® TV Coverage

The Christmas Bowl® anticipates a TV rating between 2.3 and 3.4,

with 45,000+ in attendance, in the 2014-15 postseason, given the

strength of the proposed conferences aligned, as well as the

appeal associated with the Children’s Miracle Network and its

celebrities.

RFP’s will be sent out to the following preferred networks, once

conference commitments are established:

The timing of the 2014-15 Christmas Bowl® telecast will be clearer

once a television contract has been finalized.

Source: Nielsen Media Research

Date Bowl Net 2012-13 Rating

Mon., 1/7/13 BCS Title Game

ESPN 15.1 (26.4M) Alabama/Notre Dame

Tue., 1/1/13 Rose:

ESPN 9.4 (17.0M) Stanford/Wisconsin

Thu., 1/3/13 Fiesta:

ESPN 7.4 (12.3M) Oregon/Kansas State

Fri., 1/4/13 Cotton:

FOX 7.2 (11.9M) Texas A&M/Oklahoma

Tue., 1/1/13 Capital One:

ABC 6.6 (11.0M) Georgia/Nebraska

Wed., 1/2/13 Sugar:

ESPN 6.2 (10.1M) Louisville/Florida

Tue., 1/1/13 Orange:

ESPN 6.1 (10.6M) FSU/Northern Illinois

Mon., 12/31/12 Peach:

ESPN 4.8 (8.6M) Clemson/LSU

Tue., 1/1/13 Outback:

ESPN 4.3 (7.6M) South Carolina/Michigan

Sat., 12/29/12 Alamo:

ESPN 4.1 (6.7M) Texas/Oregon State

Sat., 12/29/12 Pinstripe:

ESPN 3.4 (5.1M) Syracuse/West Virginia

Fri., 12/28/12 Texas:

ESPN 2.9 (4.6M) Texas Tech/Minnesota

Sat., 12/22/12 Las Vegas:

ESPN 2.9 (4.4M) Boise State/Washington

Sat., 12/29/12 Buffalo Wild Wings:

ESPN 2.7 (4.4M) Michigan State/TCU

Mon., 12/31/12 Sun:

CBS 2.7 (4.0M) Georgia Tech/USC

Thu., 12/27/12 Belk:

ESPN 2.6 (3.9M) Cincinnati/Duke

Fri., 12/28/12 Russell Athletic:

ESPN 2.5 (3.9M) Virginia Tech/Rutgers

Sat., 12/29/12 Armed Forces:

ESPN 2.3 (3.3M) Rice/Air Force

Thu., 12/27/12 Holiday:

ESPN 2.0 (2.9M) Baylor/UCLA

Sat., 12/15/12 Famous Idaho Potato:

ESPN 1.9 (2.8M) Utah State/Toledo

Sat., 1/5/13 BBVA Compass:

ESPN 1.9 (2.7M) Mississippi/Pittsburgh

Wed., 12/26/12 Little Ceasars:

ESPN 1.8 (2.7M) C. Michigan/W. Kentucky

Sat., 12/22/12 New Orleans:

ESPN 1.8 (2.6M) UL-Lafayette/ECU

Sat., 12/15/12 New Mexico:

ESPN 1.8 (2.6M) Arizona/Nevada

Mon., 12/31/12 Liberty:

ESPN 1.7 (2.7M) Tulsa/Iowa State

Thu., 12/20/12 Poinsettia:

ESPN 1.5 (2.2M) BYU/San Diego State

Mon., 12/24/12 Hawaii:

ESPN 1.4 (2.4M) SMU/Fresno State

Tue., 1/1/13 Gator:

ESPN2 1.4 (2.2M) Northwestern/Miss. St.

Mon., 12/31/12 Music City:

ESPN 1.4 (2.0M) Vanderbilt/N.C. State

Sun., 1/6/13 GoDaddy.com:

ESPN 1.3 (1.9M) Arkansas St./Kent St.

Thu., 12/27/12 Military:

ESPN 1.3 (1.9M) SJSU/Bowling Green

Fri., 12/21/12 St. Petersburg:

ESPN 1.3 (1.9M) UCF/Ball State

Fri., 12/28/12 Independence:

ESPN 1.3 (1.7M) Ohio/UL-Monroe

Sat., 12/29/12 Fight Hunger:

ESPN2 0.7 (1.1M) Arizona State/Navy

Tue., 1/1/13 Heart of Dallas:

ESPNU 0.5 (943K) Oklahoma St./Purdue

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Christmas Week 2014

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Monday Tuesday Wednesday Thursday Friday Saturday Sunday

2:00 PM* 3:00 PM*

2nd Choice

1st Choice

The Christmas Bowl® has selected Saturday the 27th as the preferred game day, with

the 2nd choice on Friday the 26th, and the 3rd choice on Christmas Eve.

Christmas Day

Christmas Bowl® Preferred TV Time Slots

* Pacific Time

3rd Choice

2:00 PM*

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Christmas Bowl® Events Schedule

V.I.P. Reception/Dinner – 3 to 4 days prior to the game date, this social event will take place for the teams, schools’ official travel parties, bowl sponsors, Children’s Miracle Network, bowl media, and designated guests by invitation only.

Players Night Out – 3 to 4 days prior to the game date, a recreational event (TBD) will be held for the players of both teams.

Kickoff Luncheon – 2 days prior to game date, a grand kickoff luncheon will be held for representatives of the bowl sponsors, team members, official travel party members, as well as guests of the bowl.

LA Children’s Hospital Visit - 1 or 2 days prior to game date head coaches and senior players from each team will visit pediatric patients at one of Children’s Miracle Network’s largest children’s hospital’s in the region. Alumni Tailgate Party – Two separate simultaneous events prior to kickoff on game day for each

team’s alumni association, to include mascots, band members, dignitaries, etc.

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Western Non-Access Bowl Comparison Chart

Criteria Market Los Angeles San Francisco San Diego Las Vegas San Diego Population Density (USCB 2008) 24,745,616 10,368,260 3,001,072 1,865,746 3,001,072 Major Airport(s) LAX/SNA/LGB/BUR/ONT SFO/OAK SAN LAS SAN 2012-13 Game Date (Pacific Time) N/A 12/29 @ 12:15pm 12/20 @ 5:00pm 12/22 @ 12:30pm 12/27 @ 6:45pm AccuWeather Avg. Temp (Dec) 68 Degrees 55 Degrees 57 Degrees 56 Degrees 66 Degrees Days of Sunshine Annually 284 259 266 294 266 Crime Rate per 100,000 People 3,308 5,393 3,650 4,913 3,650 Venue LA Memorial Coliseum AT&T Park Qualcomm Stadium Sam Boyd Stadium Qualcomm Stadium Venue Capacity 93,500 29,878 70,000 36,800 to 44,615 70,000 2011-12 Attendance N/A 40,184 24,607 35,720 56,313 2010-11 Attendance N/A 37,392 32,665 40,018 64,607 2009-10 Attendance N/A 32,665 40,121 40,018 64,607 Ticket Price $55 to $75 $40 to $75 $38 to $60 $50 $70 to $85 Conference Alignments in 2012-13 NONE PAC-12 #6 vs. NAVY MWC #2 vs. BYU MWC #1 vs. PAC-12 #5 PAC-12 #3 vs. Big 12 #5 TV Contract TBD ESPN ESPN ESPN ESPN TV Rating in 2011-12 N/A 2.3 2.1 2.05 2.69 TV Rating in 2010-11 N/A 4.6 2.4 2.2 3.7 TV Rating in 2009-10 N/A 4.0 3.2 2.2 3.5 Rating % increase 2011-12 N/A -50% -12.5 -6.8 -27.3 Rating % increase 2010-11 N/A +15.0% -25.0% 0.0% +5.0% 2011-12 Teams N/A Illinois 20, UCLA 14 TCU 31, LA Tech 24 Boise State 56, ASU 24 Texas 21, Cal 10 2010-11 Teams N/A Nevada 20, BC 13 SDSU 35, Navy 14 Boise State 26, Utah 3 Washington 9, Nebraska 7 2009-10 Teams N/A USC 24, BC 13 Utah 37, Cal 27 BYU 44, Ore State 20 Neb 33, AZ 0 Charitable Alliances CMN / GO*VETS Foundation All Stars Helping Kids Make A Wish Various local charities Rady's Hospital / SD Food Bank Title Sponsor Undisclosed Kraft San Diego County C.U. Royal Purple National University Year Established 2009 2002 2005 1991 1978 Combined Team Payouts (Cash+Tickets) TBD $1,675,000 $1,000,000 $2,200,000 $4,150,000

The Christmas Bowl® has entered into a strategic alliance with the Marriott Corporation,

which ensures teams, student body and fans of exceptional lodging rates* at their

finest properties in LA:

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Los Angeles Luxury at a Discount!

JW Marriott at LA Live Bowl Special Rate: $119/Night

Renaissance Hollywood Hotel & Spa Bowl Special Rate: $119/Night

Manhattan Beach Marriott Bowl Special Rate: $99/Night

Marriott at LAX Bowl Special Rate: $99/Night

LA Marriott Downtown Bowl Special Rate: $99/Night

* Similar Christmas Bowl® rates are available at all other Southern California Marriott properties upon request. All rates are subject to change in 2014.

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The Christmas Bowl® has established a long term exclusive agreement with Children’s

Miracle Network Hospitals to be the primary charity of the new game. The Christmas Bowl® will serve as a high profile platform for the organizations fundraising efforts,

maintaining the most visibility within the marketing of the bowl game behind the title

sponsor. In addition, a portion of all ticket sales will be donated to the organizations

hospitals.

Children’s Miracle Network Hospitals is a non-profit organization that raises funds for more

than 176 children’s hospitals. Countless individuals, organizations and media partners

unite with the organization to help sick and injured kids in local communities worldwide.

Donations to the organization creates miracles by funding medical care, research and

education that saves and improves the lives of 17 million children each year!

It is the objective of the Christmas Bowl® to become one of the organizations leading fund

raisers over the next 6 years, establishing the bowl game as the most benevolent event in

the NCAA college bowl series.

Christmas Bowl® Primary Charity

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CMN Support Letter

The Christmas Bowl® is exclusively aligned with CMN,

the largest cause for children among all

non-profits, through 2019!

The Children’s Miracle Network hospitals (176) serve 17 million children and their

families each year, which is significantly more than all other children’s causes

combined!

There’s a strong chance that at least one child in your local community is currently

receiving healthcare treatments through CMN’s donations.

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Children’s Miracle Network

www.childrensmiraclenetworkhospitals.org/

17 Million Patients/Year

4.8 Million Members

129,000 Patients/Year

12,000 Wishes/Year

4,900 Patients/Year

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CMN Celebrity Support for the Christmas Bowl®

“The Children’s Miracle Network Christmas Bowl®, what

a powerful title in support of

North America’s largest and

most effective children’s

charity. I would love to see it

happen.” - Bo Jackson

Steve Young NFL Hall of Famer

& ESPN Analyst

“Wow! a bowl game which will

raise awareness and funds for

children’s health care needs and

Children’s Miracle Network. What

a great idea. Children’s Miracle

Network is truly a great charity

and they represent our best hope

for helping sick kids in everyone’s

home town.” - Steve Young

Bo Jackson Retired NFL Star /

‘85 Heisman Trophy Winner

“Children’s Miracle Network is truly

America’s premier children’s health

care charity and I can think of

nothing more exciting or rewarding

than to have the Children’s Miracle

Network Christmas Bowl become a

reality” - Tim Brown

Tim Brown NFL Hall of Famer /

‘87 Heisman Trophy Winner

“Children’s Miracle Network and

their 176 premier children’s hospitals

across North America help 17 million

children in need of health care

annually. To create a college bowl

game that will raise awareness and

money for their cause is truly a

great effort. I support it in every

way.” - Jerry Rice

Jerry Rice

NFL Hall of Famer

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A Sampling of CMN Star Power

David Archuleta Singer

John Schneider Actor/CMN Co-Founder

Sir Paul McCartney

Musician-songwriter LeAnn Rimes

Singer/Actress

Marie Osmond Actress/Singer/

CMN Co-Founder

Julianne Hough Singer/Actor

Justin Beiber

Singer

Michelle Kwan Olympic Figure Skater

Franco Harris NFL Hall of Famer

Tracy Byrd Singer

Jordin Sparks Singer

Jonas Brothers Pop Rock Band

Back Street Boys Pop Rock Band

Dr. Oz Surgeon/TV Show Host

Teresa Scanlan 2011 Miss America

Donnie Osmond Actor/Singer

Dr. Phil McGraw TV Show Host

Glenn Beck TV/Radio Show Host

NCAA Postseason Bowl Series is Big Business!

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• Bowl games generate over $1.3 billion in economic impact for host communities each year

• Bowl games make $260 million in annual payouts to NCAA schools. Over $2.0 billion

has been paid out since 2000, with more than $2.6 billion expected over the next decade!

• Attendance for all 35 bowl games reached 1.72 million fans in 2012-13!

• Total bowl game TV viewership reached 126 million TV households in 2012-13!

• 50% of the 30 non-BCS bowls had attendance in excess of 50,000 fans. 60% of all 30 non-BCS

bowls experienced increases in attendance from last year.

Source: National Football Foundation and FBA

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The Christmas Bowl® is seeking a title sponsor now!

Corporate Branding in the Postseason Bowl Series One of the best platforms to reach male consumers ages 18-49!

Title Sponsorship Benefits

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Full Branding Rights - Option to remove Christmas Bowl® name and brand it

the “Brand X Los Angeles Bowl”

Stadium Signage with company/brand logo

Up to Eight 0:30 second TV commercial spots

Up to Eight 0:30 second Radio commercial spots

VIP packages / Preferred seating

Corporate ticketing programs / consumer ticket offerings for sweepstakes

Free Children’s Miracle Network licensing agreement – Good for one year for co-branding consumer goods

3 or 6 year title sponsorship options available

Price for exclusive title sponsorship: $1,000,000 per year -- 3 year minimum / 6 year maximum

The Profile of ESPN College Football Fans (LA, New York, Chicago & Atlanta)

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Source: ESPN

ESPN viewers:

• 33% have 4+ years of college • 48% white collar, professional, managers • Have a median household income of $81,239

• 65% own their home

ESPN viewers are active and technologically savvy:

• 77% own a personal computer • 70% have accessed the Internet over the past 30 days

• 71% access the internet

Demographics:

• 73% Male; 27% Female • 61% are between the ages of 18-49

• 60% are between the ages of 25-54

Derek Dearwater President of Naturade® Chairman, Founder & CEO - Christmas Bowl®

John Perles

Co-Chairman & President - Christmas Bowl®

George Perles

Legendary BIG TEN & NFL Coach

Founder & CEO Little Caesar’s Pizza Bowl

Townsend Bell

IRL IndyCar Series Driver / Entrepreneur VP, Corporate Sponsorships – Christmas Bowl®

Caryn Crump –

CEO, Crump Consultants / Professor VP, Marketing & Media Relations – Christmas Bowl®

Christmas Bowl® Board of Directors

Todd Alles VP, Operations - Christmas Bowl® Former Director of Football Operations - Ohio State

University (2009-11) and University of Alabama

(2007-08)

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Brian Hazelgren

Founder & Chairman

GO*VETS Foundation

The Christmas Bowl® executive team is a skilled group with over 100 years professional

experience. In addition, John Perles, along with his father George Perles, have been

instrumental in the establishment of three postseason bowl games:

• Little Caesar’s Pizza Bowl (formerly Motor City Bowl)

• Go Daddy Bowl (formerly GMAC Bowl)

• International Bowl (defunct)

John Perles has successfully managed the operations of the Little Caesar’s Pizza Bowl

(formerly Motor City Bowl) in Detroit, for the last 7 years. His role on the Christmas Bowl® board and the bowl staff will ensure the success of the most benevolent

postseason bowl game in the college postseason bowl series. 31

Legendary Coach George Perles

A Seasoned Executive Committee

The Christmas Bowl® anticipates a first year actual attendance in excess of 45,000,

and with strong regional marketing efforts it could surpass 60,000.

The national television audience projection to be around 4,500,000 live viewers, given

the following key points:

• There’s high demand for Non-Access bowl games

• The strength of the proposed conferences

• Integration of CMN Hospitals fund raising events and entertainment with CMN

Hospitals celebrities

Christmas Bowl® contact information:

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First Year Impact

Contact Telephone E-Mail

Derek Dearwater – CEO (562) 453-6640 derek@christmasbowl.org

John Perles – President (616) 821-5164 john@christmasbowl.org

Note: The Christmas Bowl® (U.S. Registered Trademark 3788942) is a property of Christmas Bowl, LLC, a California based company