IT and Startups are connected with other

industriesElise Sass

Startup-Lead in Central Eastern Europe

Microsoft

My background

• Phycology from tartu university• MSE Interactve Media • Community Manager at United Dogs and Cats• Founder of Social Fox Media• Organizer and Mentor of Garage48 hackathons• Community Manager of Elegran Real Estate in New York• Founding team member of Startup Wise Guys Accelerator• Startup-Lead @ Microsoft Central Eastern Europe• Talking with startups from US, Europe, Africa

Why to become an entrepreneur?

• To have Power• To control your time• To become rich• To Change the World

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WOULD YOU BECOME AN ENTREPRENEUR IF YOU KNEW THAT IN 10 YEARS YOU HAVE 0 MONEY BUT HAVE INFLUENCED MILLIONS OF PEOPLE?

PHIL LIBINFounder of Evernote

Startup

• Scale quickly• Solving critical pain points• Innovative• Takes new approach or turn• Muffin café next door?

How to turn a muffin café an innovative IT startup?

Café needs

• Innovation• Production• Delivering

• Channels• Online• Mobile

IT startups and other industries

• Medicine, health, wellness• Banking, finance• Education• Agriculture• Travel• Fashion industry

Ideas come from daily life

• Find a trustworthy babysitter• Get a closest taxi• Call an ambulance – • what if you’re deaf?

• Get E-Kool to M-Kool

Business to Business ideas

• How to make services better• Simple and easy program• New industries need different

services• Small, medium businesses

versus corporations

Brilliant ideas

• Not original• Facebook, Google, Skype

• Competition - why you are better?• Share Ideas• Validate ideas• Analyze feedback from mentors, advisors, users - why?• Understand Target group• Solve a pain that you care

Repeating ideas

• Need to find a trustworthy babysitter (Lastehoid/Pere24)• Companies need staff quickly (GoWorkaBit)• View and play with government budget (MeieRaha)• Need to measure chunks of logs (TimberDiameter)• The price of fuel in different stations (MafutaGO)• Share a car or call a taxi (Taxify, Carhopper, Uber, Heilo)

Thank you!Elise Sass