2014-04-15 digital listing presentation...
TRANSCRIPT
Copyright 2014, The Paperless Agent
The Digital Listing PresentationHow to Get More Listings in Today’s Highly!Competitive Market of Real Estate Sellers
Get the ENTIRE Presentation by texting your email to!
512.872.4368
Copyright 2014, The Paperless Agent
In this training, we will cover…• Overcoming the market forces
affecting real estate professionals from getting housing inventory.
• Getting an “Instant Competitive Advantage” using a Digital Listing Presentation.
• 7 Elements of an Effective Digital Listing Presentation.
Copyright 2014, The Paperless Agent
After this training, you will…• Know what’s affecting your ability to find
housing inventory and increase your share of the inventory coming on the market.
• Understand how to attract home sellers by anticipating exactly what they want and placing it in your marketing and listing presentation.
• How to create and present a Digital Listing Presentation that will impress home sellers and sign more listings and get more referrals.
Copyright 2014, The Paperless Agent
Market Forces affecting inventory…• The inventory of newly constructed homes is essentially at a 50-
year low.
• New home construction reached the 3rd highest level in the past 66 months, yet it's insufficient to satisfy demand.
• Another 50% increase in housing starts is needed to help relieve the inventory shortage conditions.
• Months Supply dropped 40.10% on a national level between 2011 and 2013 (from an average of 8.3 months to 4.9 months).
Source: National Association of REALTORS®
Copyright 2014, The Paperless Agent
REALTOR® membership on the rise…
Copyright 2014, The Paperless Agent
The Bottom Line…
The lack of housing inventory will continue placing pressure
on YOU when it comes to finding inventory and
generating listings in 2014.
Copyright 2014, The Paperless Agent
Using your Digital Listing Presentation to set you apart from the competition…
• Expert positioning story using technology in real estate.
• The “old way” versus “new way” of doing business dialog.
• Put your client “in control”.
• Switch into the role of the trusted advisor.
Copyright 2014, The Paperless Agent
The “Marketing Proposal”
1. Ask Questions
2. Inspect the Home
3. Show Marketing Proposal
4. Pricing Conversation
5. Signing the Agreement
The Marketing Proposal is presented as part of the 5-Step Listing Appointment
5 Crucial Elements of any Listing Presentation… Digital or Not.
Copyright 2014, The Paperless Agent
• Aesthetically appeal!
• Customized to Seller
• Not too much text
Copyright 2014, The Paperless Agent
• Send links to online reviews before the appointment.
• You need their help to know when anything jeopardizes the 5th Star
Online Reviews
88% of people are influenced by online reviews
Almost 75% of people trust online reviews just as much as a personal recommendation…
Copyright 2014, The Paperless Agent
• Your Performance Advantage!
• “What’s in it for me?”!
• Demonstrate your Market Expertise
Copyright 2014, The Paperless Agent
• Market home to potential buyers!
• Explain marketing process
• Brand association
Copyright 2014, The Paperless Agent
Reputation
&
Seller Support
$1,335 Value
$297!To Get Started Today!
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