20130319 bmg @hei2013 fame

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | © Vujàdé Ltd. – Supporting Forward Thinking Phot

o by

: Vuj

àdé

Ltd.

– J

aspe

r Bou

wsm

a

www.vujade.com

FAME Workshop"Heidelberg, Germany 2013.03.19

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | © Vujàdé Ltd. – Supporting Forward Thinking 2

Vu-jà-dé

Vujàdé is the opposite of déjà-vu and refers to something that has not yet taken place or has not yet existed.

Looking for new solutions. Critically questioning existing structures and behavior.

Looking at something from a different or an unusual point of view.

In other words: Vujàdé stands for innovation.

Phot

o: V

ujàd

é Lt

d. –

Sup

port

ing

Forw

ard

Thin

king

Photo by: Vujàdé Ltd – Jasper Bouwsma

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | © Vujàdé Ltd. – Supporting Forward Thinking

WHO WE ARE

Phot

o by

: Vuj

àdé

Ltd.

– J

aspe

r Bou

wsm

a

www.vujade.com

WHAT WE DO


1. CORPORATE CONSULTING

2. STARTUP SUPPORT

3. INCUBATION

4

À PROPOS

OUR PARTNERS:


Jasper Bouwsma is committed to supporting entrepreneurs, start-ups and established companies in bringing their innovation to market successfully.

Through the combination of start-up and corporate activities, Jasper has a unique

insight in innovation, the success factors and typical reasons for failure.

Jasper was born and raised in The Netherlands, studied International Business at

the University of Maastricht (NL) and University of Fribourg (CH). In addition he took courses in Innovation Strategy and Management at MIT Sloan (Boston, USA) and Stanford Research Institute (Menlo Park, USA). Since 2009, Jasper is a visiting lecturer at the Center for Entrepreneurial Excellence at the University of St. Gallen.

Until early 2008 he worked for the Swiss national telecommunications provider

Swisscom where he initiated and led its incubation activities as Head of Incubation.

He lives with his wife, two daughters, and son outside of Bern, Switzerland.

Jasper Bouwsma Founder & CEO Vujàdé Ltd.



TODAY’S

TOPIC


Business Modeling


Business Modeling “Tomorrow there will be free beer”

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | 9

Alexander Osterwalder Probably the most successful Swiss Business Book author.


Insert Photo of book with Jasper’s Name.

Co-Created by An amazing crowd of 470 practitioners from 45 countries.

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | © Vujàdé Ltd. – Supporting Forward Thinking 11 11

AGENDA

YOUR BUSINESS MODEL DEFINITION

1

9 BUILDING BLOCKS

2 3


FYI WATCH AND LISTEN. DON’T MAKE NOTES. THIS PRESENTATION HAS 64 SLIDES JUST DOWNLOAD IT AFTERWARDS ON WWW.SLIDESHARE.NET/VUJADE

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | Vujàdé Ltd. – Supporting Forward Thinking 13

QUESTION HOW MUCH DOES 1KG COFFEE COST

?


CHF4.95


CHF95.-

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | Vujàdé Ltd. – Supporting Forward Thinking

WHY HAS NESPRESSO BEEN SO SUCCESSFUL?

? 17


NESPRESSO CHANGED THE

BUSINESS MODEL FOR COFFEE

18


RESULT 2011 USD3.2B

(BY A SINGLE PRODUCT…)

19

Note: Expectation 2012 USD4.0B


WHAT IS A BUSINESS MODEL

? 22


60 SECONDS PAIRS OF 2

23


A BUSINESS MODEL DESCRIBES THE

RATIONALE OF HOW AN ORGANIZATION

CREATES, DELIVERS, AND CAPTURES VALUE

24


REVENUE MODEL ≠

BUSINESS MODEL

25


AGENDA


9 BUILDING BLOCKS

1 2 3

Vujàdé Ltd. – Supporting Forward Thinking Slide | 27

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | 28

Business Model Canvas: Creating a common language for business modeling.

Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | Vujàdé Ltd. – Supporting Forward Thinking

29


KEY PARTNERS CUSTOMER SEGMENTS

VALUE PROPOSITIONS

CUSTOMER RELATIONSHIP

CHANNELS

KEY ACTIVITIES

KEY RESOURCES

COST STRUCTURE REVENUE STREAMS

Alexander Osterwalder www.businessmodelgeneration.com

THE BUSINESS MODEL CANVAS

30


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




The target audience for a business' products and services.


CUSTOMER SEGMENTS



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




32


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




The products and services a business offers (Your Elevator Pitch)


VALUE PROPOSITION



“ The vacuum cleaner that doesn’t lose suction. ”

VALUE PROPOSITION


Nokia’s Value Proposition



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




36


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES






VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




37


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




The links a company establishes between itself and its different customer segments.




VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




39


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




The means by which a company delivers products and services to customers.

CHANNELS


Remark: think beyond the value chain and include all the touch points you have with your customers.


CHANNELS



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




42


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




The way a company makes money through a variety of revenue flows.


REVENUE STREAMS



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




44


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




Key activities are the activities you need to perform in order to bring your value proposition to your customer segments.

KEY ACTIVITIES



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




46


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




Key resources are the assets required to offer and deliver your value proposition to your customer segments.


KEY RESOURCES



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




48


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




Some activities are outsourced and some resources are acquired outside the enterprise.

Photo by: Theen “How Much?”

KEY PARTNERS

Photo by: Che



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




50


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




The monetary consequences of the means employed in the business model.

Photo by: Theen “How Much?”

COST STRUCTURE



VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




52


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES





VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




53


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES





VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES






VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




55


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES




House- hold

N- Club

Stores

Produc-tion

Marketing

Machine Pro-

ducers

Produc-tion

Distri-bution

Marketing Machine Pods

N.com

Brand

Produc-tion

facilities Retail

Patents IP

(1800+ patents) Business


THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND

FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR

PRODUCT 57


WHY WILL NESPRESSO EVEN

BE MORE SUCCESSFUL?

?

Vujàdé Ltd. – Supporting Forward Thinking Slide | 60


AGENDA


9 BUILDING BLOCKS

“ A BUSINESS MODEL DESCRIBES THE RATIONALE OF HOW AN ORGANIZATION CREATES, DELIVERS, AND

CAPTURES VALUE “

9 BUILDING BLOCKS


VALUE PROPOSITIONS


CHANNELS

KEY ACTIVITIES

KEY RESOURCES


THE RIGHT BUSINESS MODEL CAN BE THE DIFFERENCE BETWEEN SUCCESS AND

FAILURE FOR EXACTLY THE SAME TECHNOLOGY OR

PRODUCT

1 2 3


Eric Hoffer, (July 25, 1902 – May 21, 1983) American social writer and philosopher ”

In times of change learners inherit the earth;

while the learned find themselves beautifully equipped to deal with a

world that no longer exists.

“

Phot

o by

: Vuj

àdé

Ltd.

– J

aspe

r Bou

wsm

a


Vujàdé Ltd. Postal Address

P.O. Box 4

CH-3257 Grossaffolterm

Visiting Address

Elfenaustrasse 13

CH-2502 Biel/Bienne

+41 (0)32 32 32 300

Online

www.vujade.com

[email protected]

VujadeLtd Phot

o by

: Vuj

àdé

Ltd

– Ja

sper

Bou

wsm

a

© Vujàdé Ltd. – Supporting Forward Thinking Slide | Slide | © Vujàdé Ltd. – Supporting Forward Thinking Phot

o by

: Vuj

àdé

Ltd.

– J

aspe

r Bou

wsm

a

www.vujade.com

VUJÀDÉ LTD COLLECTION OF BUSINESS MODEL CANVASES

20130319 bmg @hei2013 fame

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