2013 TN Flavors

www.tnflavors.org

2013 Sponsor Information

Packet

2013 TN Flavors

www.tnflavors.org

The Event

On Thursday, March 14, 2013, the Nashville State Community College Foundation, in

conjunction with the Randy Rayburn School of Culinary Arts, will host the 2nd Annual Tennessee

Flavors food and beverage tasting event on the college’s White Bridge Road campus. During the

inaugural event held on March 8, 2012, over 450 attended sampling appetizers, wine, beer, and

numerous other products made in Tennessee courtesy of 45 locally owned restaurants and area

merchants. Due to the enormous success of the event, we anticipate an attendance exceeding

600 this year. Proceeds from the event provide scholarships and critical program needs for

Nashville State Community College students. In 2012, 100% of the proceeds went to the

foundation.

Getting the Word Out

As a sponsor of this premier event, you will be prominently featured in event literature and on

the Tennessee Flavors website with live links to sponsor sites. Based on 2012 attendance,

demographics of the event participants are:

• Men and Women ages 25-34

• Friends of Nashville State Community College and Foundation

• Nashville restaurateurs

• Members of Nashville’s Hospitality community

• Working Professionals

• Philanthropists

A unique opportunity…

The target audience for Tennessee Flavors is Nashville-area businesses and individuals devoted

to Nashville State’s mission to provide comprehensive educational programs and partnerships,

exemplary services, an accessible, progressive learning environment, and responsible

leadership to improve the quality of life for the community it serves.

You and/or your company will be featured on customized event promotional materials and on

the TN Flavors website. Event promotional materials will be targeted throughout Nashville to

advertise the event. Marketing materials and press releases highlighting the event and its

sponsors will be targeted to more than 300,000 people in the Nashville area.

2013 TN Flavors

www.tnflavors.org

2012 COVERAGE

Targeted advertising for the inaugural event was as follows:

Southcomm PRINT ADS:

(1) ½ page- 4-color ad- Her Nashville (March issue) – 20,000 issues

(1) ½ page- 4- color ad- Nashville Scene (02/23 issue)- 50,000 issues

(1) ½ page- 4- color ad- Nfocus Magazine (March Issue)- 16,000 issues

(1) FULL PAGE 4-color ad- Nashville Scene (3/01 issue)- 50,000 issues

Southcomm Online:

(2)Nashville Scene email blast ads (Content Spot in Promo newsletter sent on 2/29 & 3/07)

25,000 impressions on Bites blog

30,000 impressions on NashvilleScene.com

Southcomm Social Media:

Facebook/Twitter mentions via Nashville Scene & Her Nashville accounts

Ticket giveaway to Nashville Scene and Her Nashville Readers

OTHER ONLINE

Tnflavors.org – 4494 unique visitors from launch thru March

Sunsetgrill.com; FB & Twitter 7,709 Unique visitors to website Feb. 1st- March 8th

Midtowncafe.com; FB & Twitter 4,650 Unique visitors to website Feb. 1st- March 8th

Cabananashville.com; FB & Twitter 6,394 Unique visitors to website Feb. 1st- March 8th

Nashville Facebook Page (WV Magic Design) – 90,000+ subscribers

Williamson County Facebook Page (WV Magic Designs) 30,000+ subscribers

IDigitout Facebook Page & Twitter

TELEVISION

Talk of the Town

2013 TN Flavors

www.tnflavors.org

Tennessee Flavors Sponsorship Opportunities

$10,000 PRESENTING SPONSOR

• Company Name and logo included on website, in all advertising and promotional

materials, including all print advertising, radio spots, posters/postcards and email blasts.

• Mention of company in all press releases.

• Logo and link to sponsor’s website displayed on official website.

• Multiple points of recognition before, during and after the event as one of our top

sponsors.

• 20 Tickets to the event plus two reserved tables for your guests.

• Custom signage at the event and ability to display your company’s own signage.

• Ability to include giveaways or coupons to all participants.

$3,000 PARTICIPATING SPONSOR

• Inclusion of company name and logo in all event literature, including email blasts.

• Logo and link to sponsor’s website displayed on official website.

• Multiple points of recognition before, during and after the event as one of our sponsors.

• 10 Tickets to the event plus one reserved tables for your guests.

• Custom signage at the event and ability to display your company’s own signage.

• Ability to include giveaways or coupons to all participants.

$1,500 CONTRIBUTING SPONSOR

• Inclusion of company name and logo in all event literature, including email blasts.

• Multiple points of recognition before, during and after the event as one of our sponsors.

• 5 Tickets to the event for your guests.

• Custom signage at the event and ability to display your company’s own signage.

• Ability to include giveaways or coupons to all participants.

$500 FRIEND SPONSOR

• Inclusion of company name and logo in all event literature, including email blasts.

• 2 Tickets to the event for your guests.

• Ability to display your company’s own signage.

• Ability to include giveaways or coupons to all participants.

2013 TN Flavors

www.tnflavors.org

MEDIA SPONSORSHIP

Media Sponsor Benefits:

$10,000+ in donated media services and/or placement

• Company Name and logo included on website, in all advertising and promotional

materials, including all print advertising, radio spots, posters/postcards and email blasts

• Media category exclusivity

• Two banners on-site of the event (supplied by sponsor)

• Complimentary event tickets for 10 guests.

• Logo and link to sponsor’s website displayed on official website.

• Multiple points of recognition before, during and after the event as one of our top

sponsors.

Media Sponsor Responsibilities:

• Produce and Televise PSA’s with Event’s Guest Host

• Event Coverage

• Supply Logo and Two Banners

2013 TN Flavors

www.tnflavors.org

SPONSORSHIP APPLICATION

COMPANY NAME:_______________________________________________________________

CONTACT NAME:________________________________________________________________

TELEPHONE:________________________ EMAIL:____________________________________

MAILING ADDRESS:______________________________________________________________

SPONSORSHIP LEVEL

I would like to sponsor at the level of (please check one):

o Presenting Sponsor $5,000

o Participating Sponsor $3,000

o Contributing Sponsor $1,500

o Friend Sponsor $500

o Media Sponsor In-kind

PAYMENT INFORMATION

o Check Enclosed (Please make check payable to NSCC Foundation)

o Invoice Me

o Charge to Credit Card

Credit Card Number:______________________________________________

Verification Code (on Back of card):__________ Zip Code:_____________

Name as it appears on Card:________________________________________

Please complete and fax, email or mail to:

Foundation@nscc.edu

Phone: 615-353-3222 – Fax: 615-353-3080

NSCC Foundation, 120 White Bridge Road, Nashville, TN 37209

2013 TN Flavors

www.tnflavors.org

February 1, 2012

For immediate release

“Tennessee Flavors” Salutes Culinary Arts Program, Local Food and Drink

New event benefits Tennessee’s chefs in training

Allan Benton of Madisonville, Tenn., whose famed Benton’s Bacon has become an honored staple in

restaurants around the country, will be the guest of honor March 8 at a new event that promises to be

one of Nashville’s premier food and beverage celebrations.

Tennessee Flavors, which benefits the Culinary Arts Program at Nashville State Community College, will

feature more than two dozen of the area’s outstanding chefs, wine and beverage producers and food

sources. Some 500 are expected to attend the inaugural party in the handsome NSCC Student Services

Building on White Bridge Road.

“The Nashville food community is always happy to give generously to Nashville’s charities, arts

organizations and other worthy causes, but Tennessee Flavors provides a unique chance to support the

future of our own profession,” says restaurateur Randy Rayburn. “One hundred percent of the proceeds

will go to scholarships for NSCC culinary students – our future colleagues – and to much-needed kitchen

equipment.”

The culinary arts program at NSCC was founded in 1997. It enrolls more than 200 students, and in fall

2011 was forced to turn down another 30 applicants for lack of space. During Tennessee Flavors,

professional chefs will be paired with students who will help prepare and serve the evening’s cuisine.

“This is a wonderful opportunity for our students, who appreciate the support of professionals as they

begin their careers,” says Keith Ferguson, NSCC Foundation executive director.

Tennessee Flavors participants include Jimmy Kelly's, Cabana, Sunset Grill, Midtown Cafe, Tayst, Boscos,

Jackson's, Rumba, Provence, Noshville, Fido, Germantown Café, Germantown Cafe East, Bluebird Cafe,

Copper Kettle, Chef Deb Paquette’s new Echo, 1808 Grille, Loews Hotel, The Wild Hare, Flyte, Chef

Michael Osborne, CEC, Middle Tennessee Chapter of the American Culinary Federation, Chef Anna

Notardonato-Hicks, Tutto Bene Bakery, Chef Cathy Hoormann, Kickin Coffee & Tea.

Tickets, $50 per person in advance, are available online at www.tnflavors.org and can be purchased the

day of the event for $60 pp.

2013 TN Flavors

www.tnflavors.org

2013 TN Flavors

www.tnflavors.org

Pictures from 2012 Event