2013 think tank presentation on socio technical system design 03 compressed
DESCRIPTION
2013 Think Tank on Citizen Engagement in Biomedical Research Presentation on Socio-Technical System Design: Design for MotivationTRANSCRIPT
Thoughts on Design of Complex Socio-Technical Systems
Think Tank on Citizen Engagement in Biomedical Research
Washington D.C., May 2013Olga Werby, Ed.D.Pipsqueak Productions, LLC
“This is not an information age,
itʼs an age of networked
intelligence, an age of vast promise.”
—Don Tapscott, Author and Professor, TedGlobal 2012
ICC Forum.COM
4 Systems
Swahili for testimony
“Ushahidi uses a combination of citizen journalism, social activism, and geospatial
information towards increasing accountability.”
Geo-Temporal Crowd-Sourced Data Platform
World-wide Food Anthropology Project
Lowell High School ProjectSan Francisco
World-Wide Food Anthropology Project
Very successful:• for a small group of student data
collectors• and for a large group of first-time
Ushahidi users, learning to use the system
Less successful:• as a data collection site
World-wide Deployments of CrowdMaps
World-wide Deployments of CrowdMaps
Unfortunately, Vanuatu Hazard Map is a dead
map...
Unfortunately, Panther Project map is an empty map...
World-wide Deployments of CrowdMaps
Needed components for success:• team• training• trust• time• tenacity — Heather Leson, Ushahidi Director of Community Engagement
Geo-Temporal Crowd-Sourced Data Platform
The Company Therapist Project
The Company Therapist Project
Very successful:• for a small group of writers• and a large group of readers
The Company Therapist Project
Human Rights & International Criminal Law
Oversight Archived: 0
Prevention Archived: 0
Darfur Archived: 0Gaza (archived) 11,600
Gaza72,000
Oversight34,000
Darfur62,000
Prevention66,000
Reparations47,000
Mass Rape50,000
Libya 6,000
Lecture Series 19,000+ 11.5 hours of video
Gaza September 2010
Darfur January 2011
Oversight May 2011
Prevention October 2011
Libya Mini-Issue November 2011
ReparationsFebruary 2012
Mass RapeJuly 2012
Lecture SeriesJanuary 2013
LAUNCH
FUTURE5 months 3 months 5 months 4 months 5 months 8 months
(area and numbers reflect total number of words)
Human Rights & International Criminal Law
Innovating Justice Award 2012 2013 Computerworld Honors Laureate
Very successful:• for a narrow audience• & a narrowly-defined purpose
ICC Forum.COM
Medical Memory Project
Unsuccessful:too hard to keep all the information up to date even when doing so results in better medical outcomes...(information hoarding and data silos
were big problems)
Medical Memory Project
ICC Forum.COM
Participant/User
Motivation is the Driving Force of
Socio-Technical System
Success
Lessons Learned
"Social bonds and a feeling of membership augment the meaning
that comes from values-based work."ROSABETH MOSS KANTER
MOTIVATION:• mastery• membership• meaning
• money
Motivational Lessons Learned
Make Information Relevant to All Users:• COMPREHENSION: Information is understood by the people providing it• GOALS: The reason for collection of data is understood• PRIDE: People take pride in participating• INCLUSIVENESS: People feel they are part of the group effort• VISION: People know what will happen next
Make Information Easy to Provide:• TARGETED: Use only the level of security that is necessary to maintain the desired quality of data• STANDARDIZED: Use standardized input structures• STRUCTURED: Multiple choice is easier than fill-in the blanks• SUPPORTED: Create in-line help• VERIFIED: Provide confirmation that the data has been entered correctly• RESPECTFUL: Respect the user!
Motivational Lessons Learned
What Do Participants/Users Give to the Socio-Technical
System?
Amount of Dedication
Available Time
Level of Expertise
Expertise
Required Expertise
DedicationRequired Dedication
Time
Required Time
Any group project can be analyzed by how much it asks of its participants:
• the time it requires,
• the level of expertise,
• and the amount of dedication.
On Individual Participant Level
Successful Group Projects
Expertise
Required Expertise
Dedication
Required Dedication
Time
Required Time
Required Time = User Availability
Required Expertise = User’s Level of Expertise
Required Dedication = User’s Interest & Dedication
On Individual Participant Level
Expertise
Required Expertise
Dedication Time
Successful Participants:• extra time and high
dedication can overcome the missing expertise
On Individual Participant Level
Expertise
Dedication Time
Required Time
Successful Participants:• extra dedication and high
qualifications can overcome low time availability
On Individual Participant Level
Expertise
Required Expertise
DedicationRequired Dedication
Time
Required Time
Expertise
Required Expertise
DedicationRequired Dedication
Time
Required Time
Expertise
Required Expertise
DedicationRequired Dedication
Time
Required Time
Expertise
Required Expertise
DedicationRequired Dedication
Time
Required Time
Expertise
Required Expertise
DedicationRequired Dedication
Time
Required Time
Participants give up to the group:
• control• personal information• time
On Group Level
What Does the Socio-Technical System Give to its Participants/Users?
Expertise
Required Expertise
DedicationRequired Dedication
Time
Required Time
Expertise
Required Expertise
DedicationRequired Dedication
Time
Required Time
Expertise
Required Expertise
DedicationRequired Dedication
Time
Required Time
Expertise
Required Expertise
DedicationRequired Dedication
Time
Required Time
Expertise
Required Expertise
DedicationRequired Dedication
Time
Required Time
Group gives its participants:
• social connections
• group support & recognition
• a sense of belonging
• trust
• meaning & purpose
• a sense of accomplishment
On Group Level
Very successful:• for a short burst of time &• a narrowly-defined purpose
CrowdMaps for Elections
In 2010, Ushahidi has come full circle since the 2007 elections with its Uchaguzi (Swahili for elections) initiative to monitor elections.
iHub Research
Think Tank on Citizen Engagement in Biomedical Research
Washington D.C., May 2013Olga Werby, Ed.D.Pipsqueak Productions, LLC
Design for Motivation
Solve Both Parts of the Equation, the Tech AND the Social,
of Complex Socio-Technical Systems