Imagine a future without breast cancer.We do.

Report to the Community 2013

2

The power of community

We are proud to share with you our 2012-2013 Atlantic Region Report to the Community.

This report highlights the impact which your generous support has enabled over the past year. From progress made in breast cancer research to making breast health and breast cancer information more accessible, together we are making a difference.

Our work wouldn’t be possible without the community of donors, sponsors, and volunteers who work tirelessly to fundraise and to create awareness for breast health and breast cancer. We invite you to meet and celebrate a few of the individuals and

groups from across our region, profiled in the Community section of this report.

On behalf of the board and staff of the Canadian Breast Cancer Foundation – Atlantic Region, thank you for all that you do, and for sharing our collective vision of a future without breast cancer.

Jodi MishealChair, CBCF – Atlantic Region Board of Directors

Jane ParsonsCEO, CBCF – Atlantic Region

Report highlights...

4-5 CBCF funded research across Canada 6 2013 Atlantic Research Grant recipients 11-17 Supporting the breast cancer community20 CIBC: A leader in the community22 Why I volunteer

27 Gord’s Ride celebrates 10 years 31 Profile on volunteer Marion Kennedy 32 Champions for the Cause34 2013-2014 Atlantic Board of Directors 35 Financials

ImpactMaking a difference together

3

Atlantic Region - Dr. David HoskinDalhousie University, Halifax, NSProject Title: Cellular and Molecular Effects of the Dietary Photochemical Piperine on Triple-Negative Breast Cancer Cells

Dr. David Hoskin, the Canadian Breast Cancer Foundation (CBCF) – Atlantic Region Endowed Chair in Breast Cancer Research, recently discovered that piperine - from the spice black pepper - is able to trigger cell death in breast cancer cells, while not harming healthy cells. Together with his team, Dr. Hoskin is now working to determine how piperine kills triple-negative breast cancer cells and prevents their spread. Triple-negative breast cancers are an aggressive and difficult-to-treat form of the disease. Ultimately, Dr. Hoskin’s work will provide a basis for the possible use of piperine in the treatment of metastatic breast cancer caused by triple-negative breast cancer cells.

Message from Deborah DubenofskyChair, National Board of Directors

The Canadian Breast Cancer Foundation transforms the passion and commitment of our community into meaningful change. We’re proud to be the largest non-government funder of breast cancer research, thanks

to your support. We hope you share that pride.

Our research grants fund high impact research at both the national and regional level. In 2012, the Foundation provided $3.2 million in national grant funding to eight innovative projects focused on advancing new technologies for detecting cancer at its earliest stages. Projects range from the potential of 3D digital tomosynthesis as a more precise screening tool, to examining “spintronic” microwave image sensing as a comfortable, safe, portable and cost effective imaging technique.

On these pages, you will see highlights of recent regional research grants. Together, through the funding of research projects at both the national and regional level, we are able to support the best and brightest researchers from across the country. We also fund health education and advocacy programs at the community level to meet the distinct needs of the diverse country we serve. As you can see from these stories, your support is bringing us closer to realizing our vision of creating a future without breast cancer.

Ontario Region – Dr. Raymond Reilly2012 Ontario Region Grant Competition – Research GranteeUniversity of Toronto, Toronto, ONProject Title: New Therapy for Locally-Advanced Breast Cancer Using Gold Nanobombs

Dr. Reilly’s research aims to develop a new radiation treatment for patients whose breast cancer is locally advanced and has spread from the breast to nearby tissue or lymph nodes, also known as Stage III breast cancer. Women with Stage III breast cancer have a lower survival rate (60-70%) than the 90% of women who survive when diagnosed before the cancer has spread. Currently, most Stage III breast cancer patients receive chemotherapy to reduce the tumour size, followed by surgery, radiation and additional treatments. Dr. Reilly is collaborating with Dr. Jean-Philippe Pignol, a radiation oncologist at Sunnybrook Health Science Centre. Their goal is to develop a better method for post-surgery radiation using “gold nanobombs” - small particles of gold that target the tumour in three different ways, through antibodies, radiation treatment and chemotherapy. The gold nanobombs would be injected at the surgery site to target and eradicate any residual cancer cells. If successful, this new radiation treatment could be a highly effective option, having little-to-no impact on healthy tissues, resulting in few side effects.

4

Regionally funded research across Canada

Prairies/Northwest Territories Region - Dr. Sambasivarao DamarajuUniversity of Alberta and the Cross Cancer InstituteProject Title: The Role of DNA Repair Genes in Breast Cancer Susceptibility in Populations: Discovery and Validation of Markers of Prognostic and Predictive Value from Genome Association Studies

Discovering a genetic marker for breast cancer recurrence could renew hope for patients and families.

Dr. Sambasivarao Damaraju, a professor with the Faculty of Medicine and Dentistry, University of Alberta and the Cross Cancer Institute, and his team tested the DNA of 369 women in Alberta diagnosed with good prognosis breast cancer (called Luminal A) and discovered the marker. Because Luminal A breast cancers tend to have a good survival rate, they are not treated with the aggressive treatments used for other types of breast cancer. For 15 to 20 percent, however, the cancer recurs and is fatal.

Dr. Damaraju is conducting a second study with a sample of 2,000 patients to reconfirm the findings. His team is also researching if markers identified for good prognosis breast cancer also serve as prognostic markers for other more aggressive forms.

5

BC/Yukon Region - Dr. François Bénard 2012 National Grants Competition on Earlier Detection - Research GranteeBC Cancer Agency, Vancouver Centre, Vancouver, BC Project Title: Somatostatin Receptor Antagonists for Early Detection of Breast Cancer with Positron Emission Mammography

Dr. François Bénard’s research has been instrumental in applying a new process of making radioactive medicine without using aged nuclear reactors. For Canadian scientists, this development could go a long way toward solving the world’s shortage of medical isotopes, as it uses hospital cyclotrons to make the compounds and bypasses the need for reactors.

Dr. Bénard’s research focuses on studying a new generation of radiotracers that target somatostatin receptors, molecules that are present in almost all breast cancers. Positron emission mammography (PEM) is a promising technology for detecting smaller breast cancers at an early stage, but is limited by the imaging markers, or radiotracers, that currently miss up to 20 percent of tumours. This research holds promise for improving the early detection rate of breast cancer in women who are at high personal risk.

6

Dr. Michael BezuhlyIWK Health Centre$100,000 ($50,000 a year for 2 years)

Dr. Sheila DroverMemorial University of NL$149,880 (over 3 years)($49,976 years 1 and 2; and $49,928 year 3)

Dr. Laura GillespieMemorial University of NL$49,999 for 1 year

Dr. Brent JohnstonDalhousie University$150,000 ($50,000 a year for 3 years)

Dr. Christopher RichardsonDalhousie University$135,000 ($45,000 a year for 3 years)

Dr. Kirill RosenDalhousie University$150,000 ($50,000 a year for 3 years)

Dr. Marc SuretteUniversité de Moncton$100,000 ($50,000 a year for 2 years)

Dr. Alison ThompsonDalhousie University$90,000 (over 3 years)($20,000 years 1 and 2; $50,000 year 3)

Dr. Tallal YounisCapital District Health Authority$45,176 for 1 year

6

2013 Atlantic Research Grant Recipients

7

Dr. David Hoskin named Endowed Chair for second term

The Canadian Breast Cancer Foundation (CBCF) - Atlantic Region is pleased to announce that Dr. David Hoskin has been named as the Canadian Breast Cancer Foundation - Atlantic Region Endowed Chair in Breast Cancer Research for a second five-year term. In this role, Dr. Hoskin will continue to support the growth of the breast cancer research community in Atlantic Canada.

This renewal is based on the great success of the past five years that Dr. Hoskin has served as Endowed Chair in this region. During this time, he has provided invaluable leadership as a member of the Atlantic Region Board of Directors, Scientific Officer of the CBCF - Atlantic Region Research Grants peer-review committee, and as a member of the CBCF National Grants Working Group.

Atlantic Region launches Research Fellowship Program

The Canadian Breast Cancer Foundation (CBCF) - Atlantic Region is proud to announce the launch of a new Research Fellowship Program. Through Fellowships, the most talented, early-career researchers have the opportunity to broaden their skills and the scope of their science by working closely with the experts in their field. One fellowship will be awarded annually. The award is valued at a maximum of $40,000 per year for two years.

The Fellowship Program is made possible in part through a generous legacy gift left by the late Mr. Elliott Spafford of Halifax, Nova Scotia. Mr. Spafford passed away in November of 2010. He supported many worthy causes throughout his lifetime, including CBCF – Atlantic Region. Thanks to Mr. Spafford, his generous gift will make a lasting impact on our vision of a future without breast cancer.8

New Brunswick student receives top honour

Taryn O’Neill was the top ranked applicant of the Canadian Breast Cancer Foundation (CBCF) - Atlantic Region Studentship Awards Program in 2013.

The Studentship Awards Program provides funding to eight young researchers annually, studying in Atlantic Canada, for their 14-week breast cancer research projects.

As the top ranked applicant, Taryn has been awarded the Carol Ann Cole Comfort Heart Studentship Award, created in recognition of Carol Ann Cole’s contribution to CBCF - Atlantic Region as a donor and volunteer. Taryn spent the summer working at Dalhousie Medicine New Brunswick in Saint John, under the supervision of Dr. Christopher Gray and Dr. Duncan Webster. Taryn’s research focused on identifying the compounds in a plant that has been used medicinally by local First Nations People and has shown promise for anti-cancer activity. Ultimately, her work could contribute to the discovery of new treatments for breast cancer.

Since 2006, more than 45 students have received CBCF – Atlantic Region Studentship Awards for their work in the breast cancer field.

For a full list of 2013 studentship award recipients, please visit www.cbcf.org/atlantic.

Pictured: Dr. Christopher Gray and Taryn O’Neill.

Photo courtesy of UNB Saint John Communications & Marketing.

9

Recently, the Canadian Breast Cancer Foundation (CBCF) – Atlantic Region launched a new education program called Breast Health 101. This program is proudly sponsored by CIBC and offers an exciting one-hour educational opportunity to small groups in your workplace and community. It’s a chance to talk about breast health and mammograms.

Each province has its own unique breast health and breast cancer needs. In Atlantic Canada, one size does not fit all. This is why CBCF – Atlantic Region is continually working to better reach Atlantic Canada’s vast and varied populations. By leveraging partnerships with grassroots organizations in each province, CBCF – Atlantic Region is able to make a greater impact. With their deep-rooted connections in the communities, these groups help to better understand and serve the specific needs of Atlantic Canadians. As a result, Breast Health 101 is being presented in a way which resonates and respects cultural sensitivities, and regional needs.

CBCF – Atlantic Region has provided training and materials to Bosom Buddies of Nova Scotia, Lupin Partnership for Newfoundland and Labrador, New Brunswick Breast and Women’s Cancer Partnership, and the Prince Edward Island Breast Cancer Information Partnership. Through these networks, Breast Health 101 is reaching far across Atlantic Canada, with important, life-changing information.

To learn more or to book a free session today, visit www.breasthealth101.ca.

Breast Health 101

10

11

Supporting the breast cancer community The Canadian Breast Cancer Foundation (CBCF) - Atlantic Region awards Community Health Grantsannually. Community Health Grants provide seed money to community-based health projects and initiatives throughout Atlantic Canada that respond to local and provincial breast health and breast cancer needs. Between April 2012 and March 2013, CBCF - Atlantic Region awarded $308,488.31.

St. Joseph’s Hospital Foundation - Rothesay, New Brunswick The Breast Cancer Rehabilitation Roadshow

New Brunswick Breast Cancer Network Inc. - New Brunswick Colour Me Strong

‘tit Bateau S.E. Breast Cancer Survivor Dragon Boat - Lower Cloverdale, New Brunswick 10th Anniversary ‘tit Bateau

New Brunswick Breast and Women’s Cancer Partnership Inc. - Moncton, New BrunswickCollaborative Initiative to Update the NBBWCP Developed Brochures in the Purple Violet Kit

Shelter Nova Scotia - Halifax, Nova Scotia Breast Health Awareness for Women

Nova Scotia Breast Screening Program - Halifax, Nova Scotia Reaching Out: An Invitation to Screening Mammography

Tri County Women’s Centre - Yarmouth, Nova ScotiaWoman to Woman – Yes We Can

Yarmouth Regional Hospital - Yarmouth, Nova Scotia Breast Ultrasound Unit

Western Regional Hospital Foundation - Corner Brook, Newfoundland and Labrador Enhancement of breast scanning/screening process and to related surgical and treatment planning

Health Care Foundation - St. John’s, Newfoundland and LabradorM –Turbo High Resolution Digital Grayscale Ultrasound System for St. Clare’s Mercy Hospital

Lupin Partnership for NL and Labrador - St. John’s, Newfoundland and Labrador Peer Navigation for Breast Cancer Screening in Labrador

Islanders receive improved access to breast cancer resources

The Canadian Breast Cancer Foundation (CBCF) - Atlantic Region is pleased to have provided funding for the Prince Edward Island Breast Cancer Resources Collection. The collection was developed through a collaborative effort with the PEI Public Library Service, the PEI Breast Cancer Information Partnership, and CBCF - Atlantic Region.

The collection includes 52 breast health and breast cancer resources which are available in libraries across the province. These resources will assist many breast cancer patients and survivors, along with their families and supporters, in becoming better informed about breast cancer and breast health.

This initiative brings us one step closer to our goal of providing breast cancer resources in libraries across Atlantic Canada. To date, CBCF - Atlantic Region has also provided funding for breast cancer resources to the Nova Scotia Provincial Library, and the Friends of the New Brunswick Public Libraries Foundation.

CBCF – Atlantic Region is working with the Lupin Partnership for Newfoundland and Labrador, and the Newfoundland and Labrador Public Libraries to develop a similar collection.

12

Knowledge is power

Beginning in March 2000, with the support of the Canadian Breast Cancer Foundation (CBCF) – Atlantic Region, each Atlantic province has been distributing information kits to newly diagnosed breast cancer patients. One of the integral resources included in these kits, is a book called The Intelligent Patient Guide to Breast Cancer. Covering topics ranging from risk factors, to detection, through to treatment, coping, and living with cancer, The Intelligent Patient Guide to Breast Cancer provides patients with detailed information to help them in taking an active role in their personal treatment plan.

CBCF – Atlantic Region is proud to continue funding the inclusion of The Intelligent Patient Guide to Breast Cancer in each of these kits.

To date, CBCF - Atlantic Region has awarded over $480,000 for the purchase of these kits and the books.

13

Canadian Breast Cancer Foundation (CBCF) - Atlantic Region supports peer navigation for breast cancer screening in Labrador

A new program is under development in Newfoundland and Labrador, with funding from the Canadian Breast Cancer Foundation (CBCF) – Atlantic Region. Using newly developed resource manuals, 50 women in Northern and Southern Labrador will be trained as peer navigators, by the Lupin Partnership for Newfoundland and Labrador.

These 50 women, from diverse backgrounds (including Innuit, Innu and Metis) will reach approximately 6,000 women in communities along coastal Labrador with information about breast health and breast cancer screening. Ultimately, this program will build an increased awareness of risk factors for breast cancer, while providing accessible resources to women and families living in remote and isolated communities. The peer navigators will take a leadership role in their community, by providing support and information.

14

Over $120,000 invested for lymphedema education and treatment in New Brunswick

Having a continuum of care is essential to those dealing with breast cancer - both during and after treatment. That’s why the Canadian Breast Cancer Foundation (CBCF) - Atlantic Region is proud to support lymphedema initiatives which have a direct impact on women and men following a diagnosis of breast cancer.

“An important part of our mission is to support the breast cancer community,” said Jane Parsons, CEO of CBCF - Atlantic Region. “We are dedicated to building a positive quality of life for those who have been affected by breast cancer.”

Women who undergo breast cancer treatment are at risk of developing lymphedema due to the removal of lymph nodes resulting from surgery or radiation. Lymphedema affects up to one in four women after undergoing treatment for breast cancer and can have a devastating impact on a woman’s quality of life after treatment.

Through donor support, CBCF - Atlantic Region has provided over $120,000 to date for health care professionals across New Brunswick to receive training in lymphedema therapy in addition to funding for lymphedema education and awareness initiatives.

15

Retreat offers support and healing for breast cancer patients and survivors

The 14th Annual Newfoundland and Labrador Breast Cancer Retreat took place in May of 2013. Carol Ann Cole, a long time supporter of the Canadian Breast Cancer Foundation (CBCF) – Atlantic Region, attended the retreat to launch her latest book, From the Heart: The Ripple Effect of the Comfort Heart. A breast cancer survivor herself, Carol Ann is donating all proceeds from the sale of From the Heart to CBCF – Atlantic Region. We asked Carol Ann to share a bit about her experience at the retreat:

“This was my first retreat. The agenda allowed for so much learning and sharing. Women from all walks of life shared their personal stories of how far they have come since hearing the dreaded words, “You have breast cancer.” They knew they were not alone and they took full advantage of the learning opportunity.

We were given the gift of an expert medical panel who answered each and every question asked. They generously gave us their time. They listened without interrupting. If they didn’t have the answer they said so (how refreshing!) and offered to get the answer for us.

We learned - eagerly. We laughed - harder. We loved - deeper. We cried - openly. And then we laughed again.”

Since 2000, CBCF – Atlantic Region has provided over $543,000 in funding to breast cancer retreats across Atlantic Canada.

Pictured: Carol Ann Cole (in red) signs copies of

From the Heart: The Ripple Effect of the Comfort Heart

for breast cancer survivors.16

Making a difference through earlier detection

The Canadian Breast Cancer Foundation (CBCF) – Atlantic Region has a long history of collaboration with the Nova Scotia Breast Screening Program. Over the past 15 years, CBCF - Atlantic Region has contributed more than $2 million in funding to the Nova Scotia Breast Screening Program for various screening-related projects.

The investments that CBCF – Atlantic Region has made include the purchase of digital mammography units and the installation of specialized technology that the mobile mammography units require to operate in each site - to name a few examples.

“Advances in breast screening technology and quality standards have contributed to increasing breast cancer survival rates,” said Jane Parsons, CEO, CBCF – Atlantic Region.

Pictured (l to r): Jane Parsons, CEO, CBCF- Atlantic Region and Dr. Judy Caines, Medical Director, Nova Scotia Breast Screening Program17

CommunityDriving change together

18

Canadian Breast Cancer Foundation CIBC Run for the Cure in Fredericton, New Brunswick

Sunday, October 6, 2013

Photo courtesy of The Fredericton Firefighters Assocation

CommunityDriving change together

19

The community of support for breast cancer is multi-faceted, consisting of individuals, families, extended groups of friends and caring corporate sponsors. For the last 20 years, CIBC has been a leader in this community and represents the gold standard for corporate support and employee volunteerism.

As title sponsor of the Canadian Breast Cancer Foundation CIBC Run for the Cure, CIBC has been a key partner in the success of the cause. It is a relationship that dates back to 1992, when a small group of employees participated in the Run for the Cure, in support of a colleague who was experiencing breast cancer. That grassroots support led CIBC to become a national sponsor, and for the past 17 years, as title sponsor for the event.

“Our involvement started because CIBC employees, passionate about creating a future

without breast cancer, rallied our company around the cause. Their leadership has served as an inspiration to all of us,” said Christina Kramer, Executive Vice-President of CIBC. “The CIBC Run for the Cure is now an important part of the fabric of our company, with one in three employees either participating or volunteering.“

Since 1992, CIBC employees and volunteers have raised more than $33 million for CBCF. Team CIBC is led by a group of volunteer “Run Champions” who are responsible for team registration and fundraising promotion of the CIBC Pink CollectionTM - CIBC ‘pink products’, training branch employees on donation procedures, and contributing to Run planning for each of the Run sites across the country. In mid September, CIBC declares “Think Pink Week” to create that final push for employee and customer registration and fundraising. Special Think Pink Week events engage

employees, provide a forum to share information regarding breast cancer, and celebrate the community that comes together to support those living with the disease.

In 2012, an estimated 13,000 employees took part in the Run, along with their families and friends. This includes thousands of employees across Canada who volunteered their time to help make sure the event went off without a hitch. Team CIBC contributed more than $3 million to the cause in 2012.

“We’re very proud that CIBC employees have helped build the largest single day event dedicated to raising funds for breast cancer in Canada and providing hope and support to those living with breast cancer and their families,” said Ms. Kramer. “And, we are honoured to support CBCF in realizing its vision of creating a future without breast cancer.”

CIBC: A leader in the community

20

Volunteering to make a change

Scott Ferguson volunteers his time to support the Canadian Breast Cancer Foundation (CBCF) – Atlantic Region for a number of reasons.

“Early on, I initially supported CBCF because of my employer’s (CIBC) involvement. But then my wife’s mother was diagnosed with breast cancer, and she eventually passed away due to complications. And then we had a great aunt who also passed away due to breast cancer. That really reinforced, for me, the importance of the work that the Foundation does,” said Scott.

Volunteering on the board of directors, as well as on committees, Scott has also been a long-time dedicated participant in the

CIBC Run for the Cure. Recognized as one of Halifax’s top fundraisers, Scott begins raising funds as soon as registration opens in April of each year. He works hard to consistently gather donations, because he knows the money he raises is making a difference.

“One in nine women will be diagnosed with breast cancer in her lifetime. I have five sisters; and there are five sisters in my wife’s family. With those numbers, there is a probability that someone else in my family could be diagnosed. That’s why I continue to raise money, so that we can continue to fund research that will help make a difference. If you don’t raise money to fund research and raise awareness, nothing is going to change.”

Pictured: Scott and his wife Ann21

“I volunteer with the CIBC Run for the Cure because I have 2 daughters, 2 nieces, 3 sisters, 10 aunts, 2 grandmothers and one Mom. That’s all the reason I need.” Melissa MacDonald (centre) Volunteer Run Director, Charlottetown, PE

“17 years ago I watched my mom struggle to tell me that she had breast cancer. I saw the fear in her eyes. I made a peaceful commitment right then that I would dedicate my time to the Foundation with the hope that one day no mother would have to tell her children she had breast cancer and that no daughter would have to hear it. I have seen the advancements in research and education over the years that certainly would not have happened without the passion and commitment demonstrated by each individual at the Foundation with the same drive to finding a cure for breast cancer.” Jennifer Palmer (left)Volunteer Committee Member, Saint John, NB

“When someone you love is stricken with cancer you feel helpless. I volunteer for the CIBC Run for the Cure because it restores my hope. I know I’m doing something positive with my time and energy - I’m creating a future for my family, a future WITHOUT breast cancer!”

Arlene Riche (left)Volunteer Run Director, St. John’s, NL

Why I volunteer...

The Canadian Breast Cancer Foundation CIBC Run for the Cure is the largest, single-day, volunteer-led fundraising event in Canada dedicated to breast cancer. Year over year, volunteer committees in communities across Atlantic Canada devote their time to ensuring the event is a success. These outstanding committees are truly the driving force behind the CIBC Run for the Cure. Their commitment ensures a safe and memorable event for all who participate. And thanks to their generous gift of time, volunteers help to maximize the impact of every dollar raised through the CIBC Run for the Cure.

We asked a few of our volunteers to tell us why they give their time to the CIBC Run for the Cure. Here is what they had to say:

22

RUN FOR THE FUTURE• A FUTURE WITHOUT BREAST CANCER •

WWW.RUNFORTHECURE.COM

23

CTV invests in a future without breast cancer

The Canadian Breast Cancer Foundation (CBCF) - Atlantic Region was thrilled to have CTV Atlantic as a regional media sponsor for the Canadian Breast Cancer Foundation CIBC Run for the Cure in Atlantic Canada in 2013. “We are grateful to have CTV as our voice in the Atlantic Region and to have such a strong regional media sponsor willing to invest in a future without breast cancer,” said Elizabeth Smith, Senior Director, Development, for CBCF – Atlantic Region.

With stations throughout the Maritimes, CTV Atlantic will help bring important information about CBCF – Atlantic Region, and the CIBC Run for the Cure, to viewers across the region.

“CTV never takes its role for granted. We feel honoured to have Atlantic Canadians welcome us into their homes. It is not only an honour but it is also a responsibility,” said Mike Elgie, VP and General Manager for CTV Atlantic. “Our news team has a responsibility to educate and inform and that’s not limited to what we do on camera – that interaction with the community goes one step further. While we can help create community by sharing stories with our viewers, we can also build community by making a difference in the lives of the people who watch our shows. That’s why CTV believes strongly in stepping out from behind the camera and offering support to those organizations who are helping Atlantic Canadians live better lives.”

24

Bras across the bridge

Five years ago, C100, a radio station based in Halifax, NS, came up with a unique way to generate support for the Canadian Breast Cancer Foundation CIBC Run for the Cure. Their idea was to string bras across the Angus L. Macdonald Bridge, one of the two suspension bridges that link the Halifax peninsula to Dartmouth.

“We ask our listeners to donate old bras, and Samuel and Co., a local clothing store, donates a dollar for every bra that we get. In the five years that we have been doing Bras Across the Bridge, we have collected between 45,000 and 50,000 bras, and in turn we have raised the same dollar amount for the Canadian Breast Cancer Foundation,” said Moya Farrell, C100 radio host.

Moya’s support for the CIBC Run for the Cure reaches beyond Bras Across the Bridge. She was at the event the first year it was held in Halifax, and has been actively involved in many ways. As a volunteer committee member, Moya has helped as team coordinator, volunteer coordinator, and has been instrumental in securing donations and sponsorships. As a well-known Halifax radio personality, Moya volunteers her skills as emcee on Run day, and serves as an ambassador for the cause year round. “The sea of people who are part of the CIBC Run For the Cure is what inspires me,” said Moya. “There are so many of us who have been affected by breast cancer. I have lost family members to breast cancer, and have one family member who is a survivor. I hope in my lifetime that we find a cure for breast cancer.”

25Pictured: Moya Farrell (centre)

Armour Angels

Alisha Armour has participated in the Canadian Breast Cancer Foundation CIBC Run for the Cure for several years in Moncton, New Brunswick. Every year, she runs for her aunt who is a breast cancer survivor.

In 2006, Alisha gathered a group of co-workers from Armour Transport to form a team to join in her fundraising efforts. Today, the team is captained by Brandi Manderson and co-captained by April MacQuarrie and includes 23 participants. They call themselves the “Armour Angels”. In their first year, Armour Angels raised nearly $5,000 by holding barbeques and bake sales, 50/50 draws and serving lunch. Thanks to their hard work and determination, Armour Angels nearly tripled their previous fundraising total since 2006.

Two of the team members are breast cancer survivors and Alisha says, “These two ladies are very well respected women in the company, and we wanted to do something to rally around them and show our support. It’s just been wonderful how much support we’ve received.”

It is thanks to the hard work of teams like Armour Angels that the CIBC Run for the Cure continues to be a success. Alisha says, “The positive energy, enthusiasm and hope on the day of the Run leaves you with an unbelievable feeling – it is just such an amazing event to be part of.”

Pictured from left to right: Alisha Armour and Jane Graves.

26

Gord’s Ride 4 the Cure celebrates 10 years

Gord’s Ride 4 the Cure started ten years ago when Gord MacDonald and his team at Gord’s Sports Centre decided that they would like to organize a group motorcycle ride. The MacDonald family had been impacted by breast cancer, and they were keenly aware of what so many families face when a loved one is diagnosed. Because of this, they decided to dedicate their ride to raising money for the Canadian Breast Cancer Foundation CIBC Run for the Cure.

In its first year, a total of 145 riders donated and joined in the ride around Cape Breton’s famous Cabot Trail. Together, the group raised $5,000. Now known as the largest motorcycle fundraiser in Cape Breton, Gord’s Ride for the Cure sees upwards of 800 riders joining them each year. Since their first Ride 4 the Cure, Gord and his team have raised nearly $300,000 for the CIBC Run for the Cure.

Celebrating their 10th anniversary in 2013, Gord and his team continue to be fueled by their passion to make a difference, and to support the Canadian Breast Cancer Foundation in creating a future without breast cancer. (Photo credit: Kristy MacLeod Photography)

27

Firefighters give back

It seems there is no end to the heroics of those who vow to serve and protect.

In October 2012, the St. John’s Regional Fire Department and the St. John’s Fire Fighters’ Association (IAFF Local 1075) launched a community project in support of the Canadian Breast Cancer Foundation (CBCF) – Atlantic Region. Through the assistance of Auto Trim designs and 3M Canada, a St. John’s Regional Fire Department Pumper was transformed into a “Passionately Pink Pumper”.

The “Passionately Pink Pumper” was spotted throughout Mount Pearl and St. John’s during the month of October, generating awareness, and raising funds. In total, the project raised $18,452.56.

“We are truly honoured to have the support of these local heroes,” said Paula Tessier, Community Relations Officer, Newfoundland and Labrador, for the CBCF – Atlantic Region. “The Pink Pumper has turned many heads, and has opened up the conversation about breast cancer. As trusted leaders in the community, these firefighters inspire hope for those who have been affected by breast cancer.”28

Bats, gloves and you! The difference a game can make.In its inaugural year in Atlantic Canada, the Batting Against Breast Cancer® program is a family friendly, community-led softball/baseball program in support of the Canadian Breast Cancer Foundation - Atlantic Region. It’s a fun way to take a swing at breast cancer while building awareness and fundraising for the cause. Softball and baseball teams can host a Batting Against Breast Cancer® event, fundraise for the cause, and ultimately help make an impact in the community.

The first Batting Against Breast Cancer® event was hosted by the Bridgewater Friday Night Ball League on July 19, 2013 on softball diamonds throughout Lunenburg County, Nova Scotia. A total of 12 teams participated in the event. Prior to the event, they also organized a Battle of the Sexes Game as part of the Batting Against Breast Cancer® night. This night featured a star-studded team of female players plucked from the rosters of the South Shore Women’s Softball League, who took on a hand-picked crew of male players from the Bridgewater & Area Mixed Softball League. There was one catch: the male team batted “backwards” from their weak side of the plate. To date, the Bridgewater Friday Night Ball League has raised over $1500, and counting!

BATTING AGAINST

BREAST CANCER

29

30

Racquetball tournament serves to make a change

For the past five years, the Pink Racquetball Tournament has taken place the first weekend of February in Charlottetown, Prince Edward Island. Since 2008, the tournament has raised over $44,000 for the Canadian Breast Cancer Foundation (CBCF) - Atlantic Region. The players involved in the tournament are from the Racquetball Association of PEI. The tournament began as a fundraiser for a past Chairman’s daughter who was diagnosed with breast cancer.

“Everyone is touched by breast cancer in one way or another,” said Allan Meston, the current tournament organizer. “We all know at least one family member from all of our families who has been touched by cancer of some sort. The tournament aims to raise awareness for both breast cancer and the sport. People come out to play just because of what we are doing.”

People like Marion are at the heart of what we do

If you’ve attended an event in support of the Canadian Breast Cancer Foundation (CBCF) – Atlantic Region, you’ve no doubt been offered a small pink ribbon to pin to your lapel. These ribbons are the handy-work of volunteers who diligently cut and pin small ribbons together by the hundreds.

Marion Kennedy of Halifax is one of these volunteers.

Marion spends much of her free time putting together ribbons, so that the small symbols of support can be provided to event organizers. She rallies her friends, and they never hesitate to lend a hand. In fact, in one month, Marion and her friends made over 4300 pink ribbons! Packaging them in baggies, and bringing them into the office, Marion always arrives with a grin on her face, and never leaves without asking if there is anything else that she can do to help.

A 32 year breast cancer survivor, Marion has volunteered her time to support CBCF – Atlantic Region in many different ways. Whether stuffing envelopes in the office, helping out at events, or sharing her personal story, Marion is always eager to help in any way, anytime.

Marion’s optimism and positive spirit radiate through her broad smile. A truly generous woman, Marion gives her time readily to CBCF – Atlantic Region because she shares our vision. Marion believes in a future without breast cancer.

Pictured: Marion Kennedy (left) with her friend Christine Fletcher

31

Participate in three or more activities in support of the Canadian Breast Cancer Foundation (CBCF) – Atlantic Region, and become a champion! Champions for the Cause is designed to recognize corporate partners who are truly ambassadors for the cause. The program provides fun and easy ways for employees to work together and help create a future without breast cancer.

Companies that participate in three or more eligible activities in a one year period become part of the program. There are a number of ways companies can become involved, from starting a corporate team for the Canadian Breast Cancer Foundation CIBC Run for the Cure, to designing and hosting a unique fundraiser, to taking part in Get Pink’d! for a day. Whatever the involvement, companies are making a difference for people affected by breast cancer.

Thank you so much to all of our Champions for the Cause! By working together, we are making a difference!

Companies that are Champions for the Cause include the following:

Ambassatours Gray LineBMO Life Assurance CompanyCIBC AtlanticRe/Max Ontario - AtlanticSobeys AtlanticUltramarValley Graphics

32

Get Pink’d

Get Pink’d is a program that encourages individuals, groups, businesses and schools to host a ‘wear pink day’ or casual day to raise funds for the breast cancer cause. For a $5 donation, participants receive a Get Pink’d button to show their support for the Canadian Breast Cancer Foundation.

Emera employees in Halifax, NS, were among the first to participate in Get Pink’d in the Atlantic Region this year. A special thank you to Emera for corporate-matching all employee donations.

If you would like to Get Pink’d too, visit www.cbcf.org/getpinkd for more information.

33

Thank You

We would also like to thank four outgoing board members for their valued contribution over the past number of years. Their leadership has contributed to many successes in our organization and we appreciate the outstanding commitment of these volunteers.

Elizabeth NewmanHalifax, NS

Jennifer PerryCharlottetown, PE

Pat PilgrimSt. John’s, NL

Thérèse ThompsonCampbellton, NB

34

Your 2013-2014 Atlantic Region Board Executive (l-r): Dr. David Hoskin, Vice-Chair; Janice Foran, Treasurer; Jodi Misheal, Chair; and Barbara Thompson, Secretary

Members

Jim Burton, St. John’s, NL

Gail Rudderham Chernin, Q.C., Sydney, NS

Susan Delong, Quispamsis, NB

Scott Ferguson, Halifax, NS

Nancy Key, Q.C., Summerside, PE

Cathy Smallwood, St. John’s, NL

Charlene Sullivan, Moncton, NB

Executive

ChairJodi Misheal, Wolfville, NS

Vice-ChairDr. David Hoskin, Halifax, NS

TreasurerJanice Foran, Halifax, NS

SecretaryBarbara Thompson, Fredericton, NB

2013-2014 Atlantic Region Board of Directors

Revenues

CIBC Run for the Cure $3,077,000Corporate Programs $615,000Third Party Events $487,000Direct Response $328,000Investment Income $202,000Individual Programs $118,000

Special Events & Other $75,000Total Revenue $4,902,000

ExpensesCost of Fundraising $1,778,000

Operations $718,000Total Expenses $2,496,000

Net Revenue available for the Cause $2,406,000

Cause Related WorkProgram Activities $751,000

Grants** $1,743,000Total Cause Related Work $2,494,000

Research Grants

Health Promotion and Education

Grant Review and Administration

Program Development

Volunteer Development

48%

36%

7%

6%

3%

*These statements reflect an unaudited financial summary of the Atlantic Region only. The Canadian Breast Cancer Foundation (CBCF) is audited on a national basis. For audited national financial statements please visit www.cbcf.org.

**Starting in fiscal 2012, all National revenues and costs were allocated proportionally to regions and are reflected in this report, including Corporate Programs.

Canadian Breast Cancer Foundation - Atlantic Region Income Statement*For the year ended March 31, 2013

Financials

The Canadian Breast Cancer Foundation (CBCF) is able to invest in relevant and innovative research, along with important community health initiatives, through the incredible generosity of a committed community of donors, sponsors and volunteers. The Canadian Breast Cancer Foundation is the largest non-governmental funder of breast cancer research in Canada and one of the largest in the world.

35

Canadian Breast Cancer Foundation - Atlantic Region5251 Duke Street, Suite 417

Halifax, Nova Scotia B3J 1P31-866-273-2223 or 902-422-5520

cbcfatl@cbcf.org