2013PARTNERCONNECT

Agenda

Modern Apps: Trends and the

opportunity with Windows

Developing Apps

Go to market approaches

User Experience

TACCO Case:

Interview

Common Core Connecting Everything

Apps on Windows: Realizing Devices & Services StrategyThe App Opportunity

Developing Apps• The platform choices

• The distribution choices

• The User Experience importance

Types of ApplicationsMOBILE

WEB SITE

An application

developed using

common web

technologies

(HTML4)

supported today

across platforms,

and accessible via

regular Internet

connections

NATIVE

APP

An application

developed using

technologies

native to the

platform, and

distributed via

commercial

channels provided

for each platform

HYBRID

APP

An application

developed using

third-party

technologies

common across

platforms, and

distributed via

commercial

channels provided

for each platform

MOBILE

WEB APP

An application

developed using

emerging web

technologies

(HTML5)

becoming

common across

platforms, and

accessible via

regular Internet

connections

ConsiderationsMOBILE WEB

SITE

MOBILE WEB

APP

HYBRID

APP

NATIVE

APP

Device Features

Captivity

Skills Acquisition

Updatability

1

2

3

4

Mobile Development Skills

REMOTELY ACCESSED DOWNLOADED

Mobile Web Site Mobile Web App Hybrid App Native App

HTML5 • CSS3 • JavaScript

HTML • CSS • JavaScript HTML • CSS • JavaScript

C#

Third-Party & Custom Libraries

Objective-C

Java

C/C++

HTML5 • CSS3 • JavaScript

Cross ArchitectureWrite once, run across x86 and ARM

Use What You KnowSame tools, languages and back-end

infrastructure you already have.

Visual Studio support.

Deployment

Security

Developing Apps for the EnterpriseApp platform commonality, same tools across Windows devices

Use What You KnowFamiliar tools with .NET.

Same tools and languages.

Visual Studio support.

Deployment

Security

Windows Apps Windows Phone 8 Apps

Portable Cross ArchitectureEfficient and rapid development and Windows

portability

What do they have in common?

Same design language

Windows

PhoneWindows

C#

.NET

XAML

WinRT

Windows Apps Delivery in the Enterprise

Public WP8 AppsInternal LOB WP8 Apps

Install from Windows Store

Install from Windows Phone StoreManagement

solution

Distribute LOB apps internally

Public W Apps

Internal LOB W Apps

One Microsoft design philosophy

We use an underlying 20px grid

..but it doesn’t have to be the 1st thing you see

..but it doesn’t have to be the 1st thing you see

Graphical use of type

The Approaches for Partners

Proof of Concept and

Mockup offering

• POC for customer

testing

• Mock-up tools

Integrating an

existing offering

• Configure before

build your own

The Reference App

approach

• Build for your first

customer case,

then GTM by

leveraging showcase

Framework App

approach

• Build an offering

with base/generic

features

• Go-to-market with

Framework offering

The Approaches for Partners

Proof of Concept and

Mockup offering

• POC for customer

testing

• Mock-up tools

Integrating an

existing offering

• Configure before

build your own

The Reference App

approach

• Build for your first

customer case,

then GTM by

leveraging showcase

Framework App

approach

• Build an offering

with base/generic

features

• Go-to-market with

Framework offering

Application Mock-up Tools

PowerPoint

Storyboarding –

Visual Studio

Ultimate

Visual Studio

Gallery

AppMock by

Telerik

(Windows 8

app)

Vidyano (more

than mock-ups)

Balsamiq

Axure, …

…

3rd

parties

The Approaches for Partners

Proof of Concept and

Mockup offering

• POC for customer

testing

• Mock-up tools

Integrating an

existing offering

• Configure before

build your own

The Reference App

approach

• Build for your first

customer case,

then GTM by

leveraging showcase

Framework App

approach

• Build an offering

with base/generic

features

• Go-to-market with

Framework offering

The Approaches for Partners

Proof of Concept and

Mockup offering

• POC for customer

testing

• Mock-up tools

Integrating an

existing offering

• Configure before

build your own

The Reference App

approach

• Build for your first

customer case,

then GTM by

leveraging showcase

Framework App

approach

• Build an offering

with base/generic

features

• Go-to-market with

Framework offering

The Approaches for Partners

Proof of Concept and

Mockup offering

• POC for customer

testing

• Mock-up tools

Integrating an

existing offering

• Configure before

build your own

The Reference App

approach

• Build for your first

customer case,

then GTM by

leveraging showcase

Framework App

approach

• Build an offering

with base/generic

features

• Go-to-market with

Framework offering

Orgar TransportGeneric application in transport/courier sector, optimizing planning with routing and

deliveries.

How can System Integrators influence the market with Apps?Consumer Apps B to C B to B

ISV Solutions

Custom

Line of Business

Framework

Line of Business

Profile • Store Apps • Store Apps • Store App or ‘side-

loaded’

• ‘Side-loaded’ • Store App or ‘side-loaded’

Relevance to SI • Productized

• Specialized

developer

• Building for the

customer (e.g. online

banking app)

• Specialized App/dev

shop

• Build and offer portfolio

of apps

• Built specifically per customer • Build framework and adapt for

each customer

• Ability for cloud service

• Value-add to existing ISV Apps

Revenue • Free

• Advertising

• Low price (<$10)

• Usually free to

consumer

• Pay for content

• Pay for service

• Pay for configuration and

integration

• Pay for development,

configuration and integration

• Pay for app, configuration, and

integration

• Potential Subscription model

Sell on Potential • In app purchases • Use as a Demo

• Marketing for LOB apps

• Infrastructure upsell

• Sell internal corporate

apps to other customers

• Marketing for LoB apps

• Infrastructure upsell

• Integration with back office –

management/ security/Intune/

Managed Services

• Link to SharePoint, BI, …

• Integration with back office –

management/security/Intune/Ma

naged Services

• Link to core LoB apps

• Link to SharePoint / BI

• Pay for cloud service

ExamplesInsurance

Human

Resources

Field

Service Reporting

TACCO electronic flight bag app

Erik “Corny” Cornelisse

The pilots point of view

How to get started

• Do I have the right team to deliver?

• User experience specialist

• Technical developer team readiness

• Management commitment/exec sponsorship

• Sales and Marketing activation

• Industry focus

• Tablet usage scenario – with common tools and apps, integrated with the right device

• Team up internally with a managed services/device management team for a joint offering

• Team up with a device offering – OEM

Resourceshttp://dev.windows.com

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