2013: nick riggs (life education aus) - community custodians: australian communities in the year...
TRANSCRIPT
All young people are unique but…
The digital landscape that we build today will impact on the expectations that our children have for what a digital project is.
We are defining the norms for…
• What is good user experience• How should we feel about privacy• How should people treat each other online• What role should technology play in entertainment• What role should technology play in education• What is journalism• Who owns content
Minecraft
• Started as a bedroom coding project amongst friends
• Casual game (no clear cut goal or objective)
• Users explore, build and create at their leisure
• Sold over a million copies before it left Beta • Over 20 million copies on all platforms• All through word of mouth
Kids teaching themselves
• Java coding• 3D modeling• API protocol analysis
Better education than I got during my Masters of Computer Science.
“While some parents see their kids playing a harmless video game, I see the future. Minecraft is doing more to shape the future of your children and their skills since LEGO bricks were developed in 1949.”
- Joe PulizziEpic Content Marketing
History
In the beginning of the iOS app store...• No trials, demos or refunds!• Every purchase a gamble• Market set price for games $0 - $2
History
This does not reflect the ‘true value’ of the game so companies respond with:
• Day one sales• Ad blocking functionality• Game add-ons (extra levels)
Psychology of an iOS purchaseWe won’t pay $5 for a great game, but we will spend $105 in in-game purchases for a great looking farm
Psychology of an iOS purchase
We won’t pay $5 for a great game, but we will spend $105 for convenience
Candy Crush Saga
Free to download
- BUT –
Makes $663,000 per day on micro transactions$4.6 million per week
Benefits (when done well)
• A great way of sharing high-quality content for indie developers
• Another way of shaking up the developer/publisher/retailer monopoly
• Lowers the barriers of entry to independent developers
Downsides
Gambling is highly regulated industry
Consumer Affairs Advisory Council“…there is already enough regulation that can
provide the right balance between the needs of consumers and industry participants…”
- App Purchases by Australian ConsumersJuly, 2013
Downsides
Take advantage of the most vulnerable people in the online community
• Silver surfers• Mental health issues• Children
• What is good user experience• How should we feel about privacy• How should people treat each other online• What role should technology play in
entertainment• What role should technology play in education• What is journalism• Who owns content
So… Community in 2020 then