M magazine aspires to be a comprehensive editorial resource for savvy Kansas City moms. We feature an up-to-the-minute mix of trends, health tips, parenting issues (and their solutions), decorating ideas, travel, and entertainment for all metro mothers. We’ll uncover everything Kansas City has to offer moms just like you.

2013 media kit

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March 2012 $3.95

m m a g k c . c o m

KC kids

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M cover march nelson.indd 1 2/20/12 9:12:26 AM

October 2012 $3.95

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Kansas City

M magazine believes that being a great mom and taking care of herself and her family go hand in hand. We aim to be the definitive local resource for metro-area moms.

Raising children is no easy feat, so whatever shoe size her kids are wearing, we’re there to provide vital advice and information along the way.

M magazine knows that becoming a mom doesn’t mean our reader has lost her sense of accomplishment and style. We’re chock full of great tips, ideas and solutions for both mom and child — places to go and things to do, the latest products, healthcare information and tips, events, food and recipes, and party and holiday ideas, just to name a few.

We are dedicated to the idea that style — in all things — is truly a way of life.

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Kid Couture: The latest in hip trends, styles, looks and designs for kids.

Play Dates: An expanded events calendar tracking the goings-on for kids and families around town.

To Market, To Market: Kid- and family-friendly meals, snacks, food planning, tips and recipes.

Health Matters: Family health issues from A to Z.

Time Out: The top 5 things to do each month for kids and for moms alike.

Home Work: Offers great decor tips from a mom’s home office, to kid’s wall treatments to storage organization, and more.

The Goods: Great must-have items from toys to hot new baby gear.

Me Time: Fashion and accessories that stylish Kansas City moms will want.

Snapshots: Photos of families at fun events around town.

Book Club: We cover the latest hot-off-the-presses titles relating to mommyhood, parenting and life in the trenches.

Pack It Up: Planning family-friendly vacations, one bathroom-break at a time.

Home Made: An occasional piece where we show a D.I.Y. for the crafty mom brigade.

Get Smart: A focus on education inside the school and out.

Super Mom: NBC Action News anchor Christa Dubill shares her tips for busy moms.

Departments

Eelephant

ditorialEvery issue, M’s feature content tackles the issues facing moms today. From serious topics like the latest information on health care and discipline to light-hearted looks at the joys of raising a family.

FeaturesHome DécorA birds eye look into Kansas City homes, uncovering all different creative kid spaces from fun playrooms to cool tree houses and other kid-friendly living spaces.

Health In-depth and informative articles about health issues for both children and mothers, with reliable advice from a myriad of medical professionals.

Party and Entertaining We “join the party” where creative ideas flow and kids and parents have fun, offering useful tips and recipes so the reader can get inspired.

Important IssuesSo many issues to deal with as a mother, right? This feature offers an informative and insightful look into a broad range of subjects like child behavior, education, parenting and more.

istributionDdog

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20,000 Circulation / 56,000 Monthly ReadersM, the magazine for Kansas City moms distributes 20,000 copies per issue to reach 56,000 Kansas City metro moms. To capture this coveted audience, we have developed a highly targeted approach to our

distribution that no other similar publication in Kansas City can offer.

Subscriptions and Targeted MailingsM magazine is direct mailed to subscribers and a targeted list of Kansas City moms!

Complimentary CopiesM magazine is everywhere! We hit the KC market where it counts!

This is done by sampling FREE copies at the following locations:

300 high traffic locations in the Kansas City area

- Kansas City- Olathe- Overland Park- Mission- Leawood- Prairie Village- Lenexa

- Shawnee- Blue Springs- Independence- Lee’s Summit- Liberty- Gladstone

37 grocery stores in Kansas City

750 newborn hospital baby bags

NewsstandM magazine is sold at over 180 bookstores and newsstands throughout Kansas City and surrounding areas including Barnes and Noble and Books-a-Million.

Bonus Distribution at EventsComplimentary copies can be found at local kids/moms events in Kansas City! Let us know if you have an event that M magazine can help you sponsor!

- mom and kid friendly businesses- salons- day spas- kids events centers- 230 doctors offices

- pediatric- women’s clinics- obgyn- birthing centers

- Hen House- Price Chopper

- Consentinos- Walmart

February 2013 $3.95

m m a g k c . c o m

holistichearthealth

Inspiringwomen inKansas City

a too-cuteValentine’sDay party

a river runs throughSan Antonio

M cover feb 13.indd 1 1/24/13 1:43 PM

emographicDdandelion

Sources:*AdAge.com**Scarborough 2012, Release 2***online survey of moms in Kansas City****2009 survey of 510 moms by Clark, Martire & Bartolomeo, Inc. 5 five

Reader Demographics/Geographics:• 100% female readership 25 - 45 yr old• 100% have kids living in the home that are 12 and under• 50% have household incomes $175K+• while the other 50% have between $100-$175K household

income

Moms hold 80-90% of a household’s purchasing power.*

Did you know?Annual expenditures among moms in Kansas City (with Kids under 12)**

• Over $65 million on children’s clothing• Nearly $40 million spent on cosmetics/perfume/skin care• Nearly $74 million spent on athletic shoes, clothing and

sporting equipment• Over $162 million on furniture• Over $63 million on carpeting/floor covering• Nearly $47 million spent on women’s casual clothing

Our research among moms in Kansas City showed***

Some of the top editorial topics wanted in every issue:

• Calendar of events . . . . . . . 92% • Tips and Advice . . . . . . . . . 92% • Resources/things to do . . . . 89% • Recipes and Food . . . . . . . . 84% • Behavior issues . . . . . . . . . . 77% • Healthcare . . . . . . . . . . . . . . 71%

Magazines were the top ranked source moms look to for information.

National research shows****

• Some of the topics with the highest level of interest among moms include recipes and nutrition, children’s health/symptoms, children’s emotional and social development, food/nutrition/eating and a guide to children’s ages and stages

• Moms are much more likely to turn to magazines for parenting information than to television (65% for magazines, 43% for TV) and among moms 35-44 this jumps to 71% for magazines

eadlines & ratesDduck

February December 29 January 4 February 1

March January 25 February 1 March 1

April February 22 March 1 April 1

May March 29 April 5 May 1

June/July April 27 May 3 June 1

August June 28 July 5 August 1

September July 26 August 2 September 1

October August 30 September 6 October 1

November September 27 October 4 November 1

Dec./January October 25 November 1 December 1

Space Close/ Camera ReadyIssue Material Deadline Deadline Publish Date

6 six

Full page 2,823 2,352 1,960 1,634

2/3 vertical 2,196 1,829 1,525 1,271

1/2 page 1,569 1,307 1,089 908 horizontal

1/3 page 1,122 935 779 649 square/vertical

1/4 page 732 609 508 424

Pricing is per issue. All rates are net.Not for profit rates available. Please inquire for details.

Premium postions: Far Forward Pages 1-11, Back Cover, Inside Front Cover & Inside Back Cover

1x 3x 6x 10xFebruary 2013heart & dental health issue spring break destinationsget smarthealth – heart & dental

March 2013baby/toddler issuecamp featurehealth - fertility

April 2013art issuecamp featurehealth - allergies

May 2013all about mom issuemother’s day summer travelhealth – women’s wellness

June/July 2013 summer fun issuefather’s daysummer activitiessummer healthcamp & school prep

August 2013back to school issueback-to-school fashionschool & playground injuries

September 2013BIG fall fashion issuefall is backme timeBIG health – fall allergies & eye care

October 2013halloween fun issue health – breast cancer

November 2013holiday issuegift guide / part 1holiday travelhealth – cold weather prep

December 13/ January 14education issue get smart gift guide / part 2health – fitness

*subject to change

February December 29 January 4 February 1

March January 25 February 1 March 1

April February 22 March 1 April 1

May March 29 April 5 May 1

June/July April 27 May 3 June 1

August June 28 July 5 August 1

September July 26 August 2 September 1

October August 30 September 6 October 1

November September 27 October 4 November 1

Dec./January October 25 November 1 December 1

Space Close/ Camera ReadyIssue Material Deadline Deadline Publish Date

ponsorshipSsheep

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What:A targeted email to our exclusive newsletter subscribers and additional emails reaching a total of 60,000+ on a monthly basis:

- women- 25-45 year old in KC metro- HH income of $75,000+- presence of children in the home- expectant moms

Features:calendar of events, health tips, recipes, parenting issues (and their solutions), travel, decorating ideas & entertainment for metro moms

When:every fi rst Tuesday of the month

Todays busy moms require a quick glance at topics of interest and the ability to click through to your Web site for more indepth information. Now you can target our female audience with your advertising message at an affordable price.at an affordable price.

kidcouture | thegoods | therecipe | playdates

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m magaziNe

thegoodsPortraits by Tatjana Alvegård

Still photos by Judy Revenaugh

Flying fish windsock, $6 at

Moon Marble, Bonner Springs.

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ing disk, $7 at Zoom.Melissa & Doug Star Fish

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Tree. Rody inflatable hopping

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Fun Gripper ball and bat, $20 at

Zoom.

DeepSea pull-apart splash pets,

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Fish beach ball, $12 at

Pottery Barn Kids.

Banzai kick float, $8 at

Target.

Beach wrap hooded towel,

$25 at Pottery Barn Kids.

I-Play Going Golfing golf set, $25 at

The Toy Store, Lawrence.

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enter to Win 4 passes to Worlds

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Now you can target our female audience with your advertising message

datesJune 15, 2010

Melissa & Doug Star Fish

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from M magazine!

enter to Win

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the letter

SPONSORSHIP: $500

LARGE BANNER: $325

SMALL BANNER: $225

PostcardsMARKETINGCustom postcards available in two sizes! Creative design services included!

PRODUCT FEATURES:� 5.5” x 8.5” or 4” x 6” sizes

� Full Color Front Side and Full Color Back

� 14 pt Gloss Coated Cardstock Paper

� Custom Design Services / Creative Included ($120 value)

� UV Coating Front Side

� 7—10 Day Turnaround once creative is approved

� Express Service Available* (ask for quote)* This turnaround time is an estimate. Actual timeframe is determined by the printing process, proof type, and the time you take to approve the card. Turn around time is 7—10 days once creative is APPROVED.

ESTIMATED PRICING FOR M MAGAZINE ADVERTISERS:

Quantity 1000 2,500 5,000 10,000

5.5” x 8.5” $165 $240 $405 $795

4” x 6” $95 $145 $230 $445

Other sizes and pricing available. See your Account Executive.

November 2012 $3.95

m m a g k c . c o m

the

festivebedroomdécor

’tisseason

LakeTahoeskiing

kiddogift guide& fashion

roduction guidelines

Full page Live Area 7” x 9.875” Trim 8” x 10.875” Bleed 8.25” x 11.125”

2/3 page vertical 4.43” x 9.875”

1/2 page horizontal 7” x 4.8125”

1/3 page vertical 2.125” x 9.875”

1/3 page square 4.43”x 4.8125”

1/4 page 3.375” x 4.8125”

Ad Sizes

Digital Specifications

Requirements:

• Ads should be submitted via Studio Online (see below), cd or dvd.

• File formats accepted are PDF, EPS, TIFF, JPEG (files need to be built to exact ad dimensions and fonts need to be embedded or provided)

• We accept Adobe Photoshop, Adobe Illustrator, Adobe Acrobat and Adobe InDesign Files.

• Please include fonts, images and a hard copy of the ad. Photos files should be CMYK format and at least 300 dpi.

Ad Submission:

• By mail: Grand Communications, Attn: Chad Parkhurst 1729 Grand Blvd. Kansas City, MO. 64108

• Digitally:Studio Online is The Kansas City Star’s free file transfer system. Ads or ad materials can be sent digitally through Studio Online. Visit http://so.expresskcs.com/kcstarlive for ad delivery directions. First-time users will be required to complete the registration form to receive a login and password. Your account executive can provide details.

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