2013 media kit - make · 2013 media kit make magazine • makezine.com • maker faire leading the...

2013 Media KitMAKE magazine • Makezine.com • Maker Faire

LEADING THE MAKER MOVEMENT

Sales n 707.827.7272 n [email protected]

MAKE magazineMAKE is the first magazine devoted to DIY (do it yourself) technology projects, and is leading the maker movement. MAKE has a devoted audience of tech-savvy, DIY enthusiasts who are shaping the future with their innovative projects and ideas.

> Audience■■ 81% Male

■■ Average age 44

■■ HHI $107,600

■■ 97% College educated

■■ 43% Post-Grad degrees

■■ 73% Own home

> MAKE magazine■■ Paid Circulation 125,000

■■ Total Readership* 300,000 *passalong 2.4 per issue

> MAKE Readers are Dedicated■■ 9 in 10 have read or looked at MAKE

magazine in the last 12 months

■■ 78% have read three or four of the last four issues

■■ 45% spend more than one hour reading MAKE, and 67% pick it up 4 or more occasions for reference

“[The maker movement is] as significant as the shift from agriculture to the early industrial era”

– Jeremy Rikin, Wharton economist. Bloomberg Business Week, 2/16/12

MAKE is consumed at unprecedented levels with 95% reporting that they have read or looked at any of MAKE's print formats, including the magazine, books, and special issues.


MAKE magazine

Issue

WINTER

V33 Codebox

SPRING

V34 Robots

SPRING SIP

Issue Kits

SUMMER

V35 Danger

FALL

V36 3D

FALL SIP

Issue Rockets

Ad close 11/21/12 2/20/13 3/27/13 5/22/13 8/21/13 9/11/13

Materials Due 11/28/12 2/27/13 4/3/13 5/29/13 8/28/13 9/18/13

On Sale 1/22/13 4/23/13 5/28/13 7/23/13 10/22/13 11/12/13

Frequency Full Page Half Page 1/4 Page Cover 2 Cover 3 Cover 4

1X $12,100 $7,300 $2,200 $13,900 $13,300 $15,100

2X $11,737 $7,081 $2,134 $13,483 $12,900 $14,647

4X $11,495 $6,935 $2,090 $13,205 $12,635 $14,345

6X (1 year) $10,890 $6,570 $1,980 $12,510 $11,970 $13,590

8X $10,648 $6,424 $1,936 $12,232 $11,704 $13,288

10X $10,406 $6,278 $1,892 $11,954 $11,438 $12,986

12X (2 years) $10,164 $6,132 $1,848 $11,676 $11,172 $12,684

2013 Editorial Calendar

Print Advertising Rates


Makezine.com

> Website Engagement■■ 6.7M monthly pageviews

■■ 2.8M monthly unique visitors

> Social Media Reach■■ Over 1M +1’s on Google+■■ 55K likes on Facebook

■■ 50K followers on Twitter

> eNewsletter Subscribers■■ 78K - MAKE eNewsletter

■■ 26K - Craft eNewsletter

> YouTube MAKE Channel■■ 335K subscribers

■■ 121M video views

> RSS Feed■■ 885K subscribers

For more information, contact:Sales > Tel 707.827.7272 > [email protected]

Advertising Opportunities■■ Standard Banners■■ Rich Media Banners■■ Category Sponsorships■■ eNewsletter Sponsorships■■ Sponsored Slideshows■■ Sponsored Blog Posts■■ Sponsored Videos

MAKE’s Audience■■ 81% Male■■ Median Age 44■■ Median HHI $106K■■ 97% College Educated■■ 43% Post-Grad Degree

Makezine.com, one of the most popular DIY/Tech websites, is the online companion to MAKE magazine, providing makers and enthusiasts with real-time information and projects.


Makezine.comCraft ChannelThe Craft channel is one of the most popular content areas on Makezine.com. Serious crafters know it as the go-to source for the latest DIY projects, new techniques, as well as innovative fashion, lifestyle and food trends. Advertisers wanting to reach the craft target will find a highly responsive and influential audience on the MAKE Craft channel.

> Audience■■ 98% Female■■ Average age 32■■ $70K HHI■■ 92% College educated■■ 64% Visit the site at least

once a day

> Social Media Channels■■ 69K likes on Facebook■■ 69K followers on Twitter■■ 57% Publish their own blog

> Craft eNewsletter■■ 26K Subscribers

> Themes Include■■ Paper crafts

■■ Holiday crafts

■■ Sewing/Knitting

■■ Photography & Design

■■ Crafts for kids

■■ Cooking

■■ DIY Wedding

Advertising Opportunities■■ Standard Banners■■ Rich Media Banners■■ Category Sponsorships■■ eNewsletter Sponsorships■■ Sponsored Slideshows■■ Sponsored Blog Posts■■ Sponsored Videos


Standard Banner Units

Leaderboard 728x90 $25 cpm

Medium Rectangle 300x250 $25 cpm

Half Page 300x600 $40 cpm

Rich Media Branding Units*

Film Strip 300x600 (scrolls through creative up to 3000 pixels tall) $50 cpm

Portrait 300x1050 (divided into three distinct modules) $55 cpm

Slider 970x90 (expandable to 970x550) $60 cpm

Billboard 970x250 $60 cpm*Inquire for rich media specfications and examples

Category Sponsorship (exclusive)

Roadblock Targeted Content

Includes: logo placement on category landing page, and 300x250 + 728x90 banners on related

content pages (such as Arduino, Electronics, Home & Garden, 3D Printing, Vehicles, or Craft)

$7,500 / 1 month

Display Advertising Rates

eNewsletter Sponsorships (exclusive)MAKE eNewsletter (80k subscribers, 2 per month) $2,500 Standard* / $5,000 Custom** (per insertion)

CRAFT eNewsletter (25k subscribers, 2 per month) $1,500 Standard* / $3,000 Custom** (per insertion)

* Standard Sponsorship: 160x600

** Custom Sponsorship: 160x600 + Sponsored Article

Custom Sponsorships Slideshow (300x250 + 728x90) $1,500 Standard / $3,500 Custom Theme

Blog Post $5,000-$7,000

Video $7,500 Standard* / $15,000-$20,000 Custom**

* Standard: Includes PSA style intro or branded slide

** Custom: Includes PSA style intro or branded slide + custom

content and poduct placement

Makezine.com

Additionally, MAKE can work with you to design a completely customized program to meet your marketing objectives.


Maker Faire is an award winning, family friendly event celebrating technology, education, science, arts, crafts, engineering, food, sustainability, and more. A MAKE production, Maker Faire has become part of pop-culture, a place for experiential marketing, debuting new technologies and inventions, and celebrating geekdom.

MAKE produces two annual flagship Maker Faires, partners with museums to produce Featured Maker Faires, and works with communities to license Mini Maker Faires around the world.

> 2013 Flagship Fairesn 8th Annual Maker Faire Bay Area May 18-19, San Mateo Expo Center Projected Attendance: 115K

n 4th Annual World Maker Faire New York 4th Annual World Maker Faire New York Sept 21-22, New York Hall of Science Projected Attendance: 60K

> 2013 Featured Fairesn Maker Faire Detroit July 27-28, Henry Ford Museum Project Attendance: 25K

n Maker Faire Kansas City June TBD, Union Station Projected Attendance: 12K

> Mini Maker Faires ■■ Over 60 community events in 2012

■■ 16 international, in 10 countries

Please inquire for a detailed list of sponsorship and marketing opportunities

Maker Faire Attendees*■■ 66% Male■■ Median age 46.5 yrs ■■ HHI $117K■■ 44% First-time attendees■■ 87% Attend with family and friends■■ 6 in 10 Participate in demos and hands-

on projects■■ 80% gave Maker Faire high praise either

noting it was "the best event I've been to all year" or it was "pretty darn great"

*Source: Maker Faire Attendee Survey, Aug 2012


MAKE MagazineAd Specs: PRINT

> MECHANICAL SPECIFICATIONSTrim Size: 6.625”×9.375”

Margins: Live areas should be kept ¾” from

document edge on all four sides

Crop marks: None

Binding: Perfect

Inserts: Are accepted, contact your sales

representative for details

> DIMENSIONSFull Page (no bleed): 6.125”×8.75”

Full Page (bleed): 6.75”×9.625”

Two Page Spread: 13.5”×9.625”

Half Page Horizontal: 6.125”×4.25”

Marketplace, Quarter Page: 3”×4.25”

> MATERIAL SUBMISSIONInsertion orders should be submitted to:

Gillian BenAry at [email protected]: (707) 827-7170

fax: (707) 829-1154

> COLOR PROOFS (OPTIONAL)Color proofs should be a high-quality digital

proof that meets SWOP standards. Color

correctness cannot be guaranteed if color proof

is substandard, or no proof is provided.

> DIGITAL FILES- Digital files should be provided in high resolution

PDF format, using Acrobat Distiller 6.0 or similar

- Digital files should be CMYK

- Digital file sizes should be made exactly to the

specifications. We cannot be responsible for files

that do not adhere to these specs

- Any printing instructions (optional) should be

provided in a separate document

> FONTS AND IMAGES- All fonts and images must be embedded.

- Any placed images should be at 100% size and

300dpi, CMYK

- Note that we cannot guarantee accurate

reproduction on fonts that are not Adobe

postscript fonts. To avoid any font trouble, you

can outline your fonts

> COLOR DENSITYTotal 4-color density should not exceed 280%

with no more than one color solid. Please note

there is an expected press gain of 18–22% in

the 50% range, and that ink coverage will vary

slightly during press run.


MAKE MagazineAd Specs: SPECIAL INTEREST PUBLICATION (SIP)

> MECHANICAL SPECIFICATIONSTrim Size: 8.375”×10.875”

Margins: Live areas should be kept 3/4” from

document edge on all four sides including gutter.

Crop marks: None

Binding: Perfect

Inserts: Are accepted, contact your sales

representative for details.

> DIMENSIONSFull Page (no bleed): 7.25”×9.875”

Full Page (bleed): 8.625”×11.125”

Two Page Spread (bleed): 17”×11.125”

Half Page Horizontal: 7.25”× 4.875”

Marketplace, Quarter Page: 3.5”×4.875”



fax: (707) 829-1154

> COLOR PROOFS (OPTIONAL)Color proofs should be a high-quality digital

proof that meets SWOP standards. Color

correctness cannot be guaranteed if color proof

is substandard, or no proof is provided.

> DIGITAL FILES- Digital files should be provided in high resolution

PDF format, using Acrobat Distiller 6.0 or similar

- Digital files should be CMYK

- Digital file sizes should be made exactly to the

specifications. We cannot be responsible for files

that do not adhere to these specs

- Any printing instructions (optional) should be

provided in a separate document

> FONTS AND IMAGES- All fonts and images must be embedded

- Any placed images should be at 100% size and

300dpi, CMYK

- Note that we cannot guarantee accurate

reproduction on fonts that are not Adobe

postscript fonts. To avoid any font trouble, you

can outline your fonts.

> COLOR DENSITY- Total 4-color density should not exceed 280%

with no more than one color solid. Please note

there is an expected press gain of 18–22% in the

50% range, and that ink coverage will vary slightly

during press run.


makezine.comAd Specs: ONLINE

Our sites accept static JPG (up to 50k file size) animated GIF (up to 50k file size) or Flash (any version past Flash 4: up to 50k) provided animations are no longer than 15 seconds (ie: no endless looping). Any rich media DHTML must be user-initiated (click to expand, click to play video, etc.)

> AD SIZES AVAILABLE- 728 x 90

- 300 x 250

- 160 x 600 (newsletter only - must be static jpg or gif)

- Custom sizes available by request, contact your sales representative for details.

> AD TYPES ACCEPTED- Static jpg/gif

- Animated gif

- Flash (version 4 and up)

- 3rd Party Rich Media

> FILE SIZE LIMITATIONS- Jpg/Gif = 50k

- Flash = 50k

- Expandable Units = 50k initial load, 100k maximum

> SPECIFIC GUIDELINES - Animation must end after 3 loops or 15 seconds, whichever is shorter (no endless looping) for ALL ad types

- All audio, video or interactivity MUST be user-initiated



fax: (707) 829-1154

> FLASH GUIDELINES- Flash banners should be generated using AS2 (ActionScript 2) for best functionality- To track clicks in Flash, the following ActionScript MUST be used: on (release) { if (clickTAG.substr(0,5) = = “http:”) { getURL (clickTAG, “_blank”); } }- Do NOT embed the URL within the code, instead use the above ActionScript and provide the URL to us.- Only one click command can be tracked through the ad server. If more than one click command is desired, click tracking will have to be enabled on the client-side rather than through the ad server.

> EXPANDING AD UNIT GUIDELINES- All expansion MUST be user-generated on click. No auto-open or mouseover opening allowed. - Expansion rules:• 728×90 — expands down. Maximum size = 728×180• 300×250 — expands down or to the right. Maximum size = 300×600 (down) or 600×250 (right).- Control “Close X” must be visible in the upper right corner of all expanding ads. 16 point font is recommended. Mouse-off retraction is also recommended.- Auto close after 3 seconds of no user interaction- ALL expanding ads require notification and approval by Make Media prior to signing of the insertion order.

> DELIVERY OF CREATIVE- All creative should be received no less than three (3) business days prior to the start of the campaign in order to ensure a timely launch.- Flash creative should be received no less than five (5) business days prior to the start of the campaign to allow for testing of clicktag functionality.

2013 media kit - make · 2013 media kit make magazine • makezine.com • maker faire leading the...

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