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VOL. 25 NO. 2 JANUARY 13, 2012

Follow us on

By Jonathan Van Dyke

STAFF WRITER

This year’s Long Beach Martin

Luther King Jr. Peace and Unity

Parade and Celebration will em-

phasize the diversity and hard

work of the community it’s host-

ed in, offi cials say.

The theme will be Peace! Pas-

sion! Purpose! The idea was taken

from King’s teachings that “every-

one can be great … because any-

body can serve. You don’t have

to have a college degree to serve.

You don’t have to make your sub-

ject and verb agree to serve. You

only need a heart full of grace. A

soul generated by love.”

Sixth District Councilman Dee

Andrews, whose offi ce helps run

the parade, said he wanted to em-

phasize a more over-arching mes-

sage this year.

“Having one of the most di-

verse districts in the city of Long

Beach, we want to try and touch

everyone who we’ve thought has

done something in their commu-

nity,” he said. “Dr. King wasn’t

just about black, he was a human-

itarian.”

The grand marshals for the pa-

rade will be the “sages” of the city

— community leaders who have

given back during the last year:

Jose Flores, Tom Flores, Angel

Macias, Martha Cota, Raymond

Chavarria, Mr. L.E. Lewis, Sam

Portillo, Dr. Stu Farber, Colleen

McDonald, Iosefo Joe Patolo and

Richer San. The Drum Major for

Peace will be Naomi Rainey.

There will be 10 marching

bands, 40 classic cars and various

community groups and leaders

participating in this year’s pa-

rade — a culmination of an entire

week of events.

“This is going to be like we

always do — trying to make it

bigger and better than the year

before,” Andrews said. “We want

to make this peace year — we’re

not just stopping for one week.”

Once the parade ends and the

event settles down, there will be

a festival-type celebration at King

Park, 1950 Lemon Ave. It will in-

clude a musical tribute to Michael

Jackson, performed by mostly

local talent. There will be dance

performances, an area for chil-

dren and teens to play among free

carnival rides, giveaways, food,

merchandise vending booths and

Martin Luther King Jr. Events Highlight Diversity

—Gazette photo by Geronimo Quitoriano

PEACE WEEK. Participants hold candles Saturday during the

Fifth Annual Martin Luther King Jr. Candlelight Peace March.

(Continued on Page 11)

—Gazette photo by Jonathan Van Dyke

A crane moves heavy pillars into place at Long Beach’s new courthouse, under con-

struction now in downtown Long Beach off Broadway and Magnolia Avenue.

SIGNS OF PROGRESS

By Jonathan Van Dyke

STAFF WRITER

After about four hours of comment and

deliberation Tuesday, the City Council

passed the Downtown Plan, which will

set the tone for development in the area

for the next quarter century.

The Downtown Plan is a planning

and development tool for a large swath

of downtown Long Beach. Staff rec-

ommended approval of the document,

the Planning Commission approved it

unanimously and the Downtown Long

Beach Associates supported it, along with

downtown neighborhood associations.

The newly ratifi ed Downtown Plan ex-

pands the area’s scope from 467 acres to

725 acres, upgrades comprehensive de-

sign standards for new development and

various building types, includes a simpli-

fi ed land use table and changes specifi c

design standards for items like building

heights and parking lots.

Planning Administrator Derek Burn-

ham said the Downtown Plan would pro-

vide the steps to create a bold and contem-

porary-but-timeless new skyline for Long

Beach. The Downtown Plan streamlines

development processes, in some cases,

by almost a year — but that streamlining

eliminates some environmental impact re-

port requirements.

“We, as staff, are presenting a document

that seeks to guide public and private de-

velopment in the coming years and build

upon the existing strengths and unique-

By Ashleigh Oldland

EDITOR

Despite the economic recession and the

loss of the state’s redevelopment agencies,

Long Beach is staying open for economic

development.

“Long Beach is a refl ection of what

is happening in the country, and we (the

city) are trying to help as much as we

can,” said Reggie Harrison, deputy city

manager and former economic develop-

ment bureau manager. “The weaknesses

we (Long Beach) have are the same as the

country — there’s a lack of confi dence in

the economy and people are wary.”

Nonetheless, Harrison stays positive

when it comes to economic development

in Long Beach, pointing out the cranes

above Long Beach new courthouse as

well as construction at Long Beach Air-

port as indicators of improvement. Also,

he added that the city attracted some light

industry tenants to Douglas Park in 2011

as well as some large companies, such as

Ignify, which moved its headquarters to

downtown Long Beach.

Another high note, he said, is that Long

Beach Development Services this month

released the Corridor Investment Projects

publication, which details many of the

public investments made along the city’s

commercial corridors. The projects total

more than $1 billion in the past 15 years.

Corridor investments included upgrad-

ed public infrastructure and street im-

Plan For

Downtown

Approved

Business

Support

A Priority



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VOL. 5 NO. 2 JANUARY 13, 2012

Follow us on

Serving Bixby Knolls, California Heights, North Long Beach and Virginia Country Club Gazettes.com

By Stephanie Minasian

STAFF WRITER

Sometimes, a brisk walk

around the neighborhood can do

a lot of good — not only for per-

sonal health, but also for bringing

a community together.

The Bixby Knolls Strollers —

a group of walking enthusiasts

— will be celebrating their fourth

anniversary of strolling together

on Saturday.

Each Saturday, a group of 25

to 60 people meets at 7:30 a.m.

at It’s A Grind at 4245 Atlantic

Ave. before embarking on their

3.8-mile walk around the differ-

ent neighborhoods surrounding

Bixby Knolls.

Each week, the strollers receive

a new route to give each Saturday

morning variety and a good mix

of scenery during the walk.

“I am truly thankful for the con-

sistent turn out each weekend.”

said Blair Cohn, executive direc-

tor of the Bixby Knolls Business

Improvement Association. “The

group has grown stronger and our

regulars come together each week

rain or shine.”

The members have spent a lot

of time visiting the businesses

and attractions in Bixby Knolls,

including California Heights, Los

Cerritos and Virginia Country

Club.

The strollers also have stopped

by Forest Lawn Cemetery, Ran-

cho Los Cerritos, Boy Scout

project locations, private homes

and backyards, and nearby busi-

nesses, such as FreeSpirit Yoga,

Roy Robbins Gifts & Stationery,

Bella Cosa, Elise’s Tea Room and

Alsace Lorraine Bakery.

Marc Rothenberg, who doesn’t

live in Bixby Knolls but runs his

law offi ce in the area, decided he

wanted to join the strollers three

years ago to get to know the

neighborhood, other businesses

and residents better.

“My offi ce is in Bixby Knolls,

so I saw in the papers when it was

the strollers’ one year anniver-

Group Marks Four Years Strolling Bixby Streets

—Photo courtesy Bixby Knolls Business Improvement Association

STROLLING. A group of Bixby Knolls area residents go for a

walk with the Bixby Knolls Strollers.


By Harry Saltzgaver

EXECUTIVE EDITOR

City Council will begin the

state-mandated process of dis-

mantling the city’s Redevelop-

ment Agency next Tuesday by

appointing itself as the successor

agency.

Under the original law passed

last June — and upheld Dec. 29

by the state Supreme Court —

Redevelopment Agency boards

and areas cease to exist on Feb. 1.

The successor agency is charged

with completion of already

signed contracts and payment of

outstanding bonds.

The successor agency is in turn

governed by an oversight board

that is supposed to be in place

by May 1. That seven-member

board will be made up of repre-

sentatives from the county, the

community college district, the

school district and others, with

the sole function of approving or

denying proposed actions by the

successor agency.

All the bureaucratic ins and

outs have real consequences for

development in the city, Long

Beach offi cials said.

Early this year, when Gov. Jer-

ry Brown fi rst suggested ending

redevelopment areas as a way to

put more money in state coffers,

the Long Beach RDA attempted

to transfer ownership of more

than 200 parcels of land to the

city to protect them from sale.

Projects on that land include a

half-completed fi re station, a new

library in north Long Beach, pro-

posed parks, affordable housing

projects and commercial devel-

opments.

According to the state law, the

Oversight Board is required to

dispose of RDA property and as-

sets as expeditiously as possible,

and for the highest possible price.

That direction is what makes the

land ownership question so im-

portant.

The fate of those projects is

still up in the air, waiting for legal

clarifi cation. While the original

legislation allowed for comple-

tion of projects already under

contract, it is unclear whether is-

suing bonds (such as those sold

for the North Long Beach Li-

brary) without a signed construc-

tion contract is enough to allow

a project to move forward, for

example.

City Manager Pat West has

said that the very ownership of

the property is being questioned.

Tom Modica, the city’s govern-

ment affairs manager, said it is

too early to talk about any indi-

vidual properties, but it is clear

redevelopment in general likely

is no more. Mayor Bob Foster

emphasized that in his State of

the City speech Monday.

“It was arguably the last re-

maining tool for economic de-

velopment in California and it

is hard to deny that it has been

transformational in Long Beach,”

Foster said about redevelopment.

“But the reality is that those days

are probably now gone.

“We will work hard to save re-

development legislatively, but in

Redevelopment

To Be Dismantled


—Gazette photo by William Johnson

Bixby Knolls royalty were named last week, crowning Eighth District Councilwoman Rae Gabelich (far

left) as queen, and Seventh District Councilman James (right) Johnson as king. Also pictured: Blair

Cohn (back left), executive director of the Bixby Knolls Business Improvement Associaiton, and Jewels

Long Beach (center).

CROWNING ACHIEVEMENT

By Ashleigh Oldland

EDITOR

Despite the economic recession and the loss of

the state’s redevelopment agencies, Long Beach is

staying open for economic development.

“Long Beach is a refl ection of what is happening

in the country, and we (the city) are trying to help as

much as we can,” said Reggie Harrison, deputy city

manager and former economic development bureau

manager. “The weaknesses we (Long Beach) have

are the same as the country — there’s a lack of con-

fi dence in the economy and people are wary about

expanding business … and consumers are reluctant

to buy as much as they normally would.”

Nonetheless, Harrison stays positive when it

comes to economic development in Long Beach,

pointing out the cranes above Long Beach new

courthouse as well as construction at Long Beach

Airport as indicators of improvement. Also, he

added that the city attracted some light industry ten-

ants to Douglas Park in 2011 as well as some large

City Supports Businesses


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Serving Bixby Knolls, California Heights, North Long Beach and Virginia Country Club

Redevelopment

To Be DismantledLong Beach’s Favorite Community Newspaper • Gazettes.comVOL. 35 NO. 2 JANUARY 12, 2012

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By Ashleigh Oldland

EDITOR

Already famous locally, Long Beach’s Club Rip-

ples is about to make its national television debut

this month when it is featured on Bravo’s “Tabatha

Takes Over.”

Club Ripples, an institution on Ocean Boulevard

where it fi rst opened 40 years ago, is a gay and les-

bian nightclub that is open daily with regular drink

specials and live entertainment. It was one of the

fi rst gay dance clubs in the city, and business was

booming — until recent years.

The decline in Club Ripples’ popularity is why

the club owners and long-time partners John Garcia

and Larry Hebert decided to sign up for “Tabatha

Takes Over.” The show revolves around television

personality Tabatha Coffey, better known as simply

Tabatha, a rough-around-the-edges business owner

and Australian native who visits struggling busi-

nesses — from hair salons to dog hotels — and tem-

porarily “takes over” the failing establishments in

an effort to turn business around.

Although the episode doesn’t air until 10 p.m. on

Tuesday, Jan. 17, Tabatha was in Long Beach, seiz-

ing control of Ripples, back in September. Hebert,

59, said bringing Tabatha into the business was a

no-brainer because he and Garcia, 66, knew they

needed help to improve the business’s reputation

in the community, entice new customers to visit the

club and “get the motion back on Ocean.”

“That was our motto in the 1980s: Ripples puts

the motion on Ocean,” Hebert said. “In the good

ol’ days, we were packed Monday through Sunday

and we had lines from the front door… Recently

we were lucky if we got 50 people to come in on a

Sunday night.”

The owners said business in recent years has been

harder and harder, and the two were considering

selling their home and refi nancing in order to keep

TV’s Tabatha Helps Ripples Out

(Continued on Page 23A)

By Harry Saltzgaver

EXECUTIVE EDITOR

It’s the economy.

At least that’s what most of

Mayor Bob Foster’s State of the

City speech Monday night was

all about. Foster started by con-

trasting what he called Long

Beach’s success in protecting the

city’s economic future with the

state’s concentration on immedi-

ate budget woes, and ended by

reiterating the same comparison.

In between, there was talk about

economic development, pension

reform and realignment of city

services to be both more cost-ef-

fective and helpful to businesses.

About 800 people fi lled the

Center Theater downtown for

the free, but ticketed, event. It

also was broadcast live on Long

Beach TV and will be available

on the city’s website.

Foster launched immediately

into the future — or lack thereof

— of the city’s Redevelopment

Agency in light of last week’s

state Supreme Court ruling up-

holding state action eliminating

redevelopment areas in cities.

“Redevelopment built a larger

future tax base from parcels of

land better known as drug hous-

es and run-down liquor stores;

stealing precious public safety

resources.” Foster said. “It was

arguably the last remaining tool

for economic development in

California, and it is hard to deny

that it has been transformational

in Long Beach.

“But the reality is that those

days are probably now gone. We

will work hard to save redevelop-

ment legislatively, but in truth, the

outlook is grim. So, we are forg-

ing ahead on the work of building

up this city without redevelop-

ment in our toolbox.”

Foster thanked members of the

Redevelopment Agency board,

the Housing Development Cor-

poration and the Community De-

velopment Advisory Board for

their service, and said there likely

would be a new advisory board

consolidating their functions (see

related story, right).

In one of the most pointed

comments of the evening, Foster

took the International Machin-

ists Union, which represents

most city employees, to task for

not agreeing to reform pensions.

He fi rst thanked the police and

fi re unions, which both agreed

during last fall’s budget talks to

take responsibility for all of the

employee share of pension pay-

ments (offset by salary increases)

and a new, lower tier of benefi ts

for new hires.

“If they will stop the holdout

and join all the other employee

Mayor Says Move Forward


—Gazette photo by Geronimo Quitoriano

CITY’S STATE. Mayor Bob Foster delivered his fi fth annual State

of the City address Monday night before about 800 people.By Ashleigh Oldland

EDITOR

Despite the economic recession

and the loss of the state’s redevel-

opment agencies, Long Beach is

staying open for economic devel-

opment.

“Long Beach is a refl ection of

what is happening in the country,

and we (the city) are trying to help

as much as we can,” said Reggie

Harrison, deputy city manager

and former economic develop-

ment bureau manager. “The

weaknesses we (Long Beach)

have are the same as the country

— there’s a lack of confi dence in

the economy and people are wary

about expanding business … and

consumers are reluctant to buy as

much as they normally would.”

Nonetheless, Harrison stays

positive when it comes to eco-

nomic development in Long

Beach, pointing out the cranes

above Long Beach new court-

house as well as construction at

Long Beach Airport as indicators

of improvement. Also, he added

that the city attracted some light

industry tenants to Douglas Park

in 2011 as well as some large

companies, such as Ignify, which

Help For Businesses

Still Priority In City


By Harry Saltzgaver

EXECUTIVE EDITOR

City Council will begin the

state-mandated process of dis-

mantling the city’s Redevelop-

ment Agency next Tuesday by

appointing itself as the successor

agency.

Under the original law passed

last June — and upheld Dec. 29

by the state Supreme Court —

Redevelopment Agency boards

and areas cease to exist on Feb. 1.

The successor agency is charged

with completion of already

signed contracts and payment of

outstanding bonds.

The successor agency is in turn

governed by an oversight board

that is supposed to be in place

by May 1. That seven-member

board has representatives from

the county, the community col-

lege district, the school district

and others, with the sole func-

tion of approving or denying pro-

posed actions by the successor

agency. The mayor will have two

appointments to that board.

All the bureaucratic ins and

outs have real consequences for

development in the city, Long

Beach offi cials said. Early this

Redevelopment

To Be Dismantled


By Harry Saltzgaver

EXECUTIVE EDITOR

Second+PCH is alive — may-

be. On Dec. 20, the City Council

turned back plans to redevelop the

SeaPort Marina Hotel on a split

5-3 vote. But Tuesday, developer

David Malmuth appeared before

the City Council and said that

he and property owners Ray and

Amy Lin (Taki Sun Inc.) wanted

the council to revisit its decision.

Malmuth received support

from Third District Councilman

Gary DeLong (the property is in

the Third District) and First Dis-

trict Councilman Robert Garcia

— two of the three yes votes on

Dec. 20.

Malmuth said that he and his

partners felt the council’s deci-

sion was to go a different direc-

tion — to update the SEADIP

master planning document —

rather than judging the merits of

the mixed-use development. He

said Wednesday that he would

be looking for compromises that

would satisfy the council.

“Literally hundreds of people

have reached out to us since the

decision,” Malmuth said. “We

sense there is an opportunity to

go back and talk with council

Second+PCH Returns

To Seek Compromise


L O N G B E A C H D I S T R I B U T I O N

ph. 562.433.2000 fax 562.434-8826 • www.gazettes.com • 5225 E. 2nd St. Long Beach, CA 90803

2012 C IRCULAT ION & COVERAGETHE GRUNION GAZETTE, DOWNTOWN GAZETTE AND UPTOWN GAZETTE

ALL DISTRIBUTION IS AUDITED BY THE CIRCULATION VERIFICATION COUNCIL. LATEST AUDIT REPORT 2011

Gazette Newspapers - Weekly Thursday & Friday Circulation to 10 Long Beach Zip Codes Weekly Circulation: 62,000 Home Delivery: 48,755Compare to the Press-Telegram Daily Circulation to Long Beach & outside areas. Daily Circulation: 68,313 Home Delivery: 32,021

04/20125225 E. 2nd St. Long Beach, CA 90803 • 562-433-2000 • www.Gazettes.com

2012 Gazette Newspapers Circulation Detail

Zip code/Community

Avg. HH Income ($)

Total HH’s Gazettes Circ. Thur CVC 2010

% Coverage

90803 Belmont Shore $110,394 17,314 16,689 96.4%90804 Bluff Park $48,444 15,145 2,660 17%90808 E. Long Beach $101,726 14,332 2,770 19.3%90814 Belmont Heights $77,006 9,413 4,623 49.1%90815 Los Altos $97,540 14,978 10,453 69.8%90755 Signal Hill $79,876 4,323 1,607 37.2%90740 Seal Beach(OC) $87,012 12,812 2,597 20.4%Misc. Zip Codes 601THURSDAY TOTAL $87,620 88,587 42,000 47.4%

Zip code/Community

Avg. HH Income ($)

Total HH’s Gazettes Thur & Fri CVC 2009

% Coverage

90802 Downtown $47,919 19,261 10,520 54.6%90805 N. Long Beach $52,866 26,479 4,240 16%90807 Bixby Knolls $93,154 11,797 5,240 44.4%FRIDAY TOTAL $59,398 57,537 20,000 34%

GRAND TOTALS $76,466 146,124 62,000 42.4%

Circulation Comparison For All Long Beach/Signal Hill/Seal Beach 184,863 Households (2011)Grunion/Downtown/Uptown: 62,000 33% Coverage

Press-Telegram 35,875 19% Coverage

Sources: Claritas Inc., Gazettes CVC 2011, Press-Telegram, LA Times March 2011 ABC

Reach the High Value Neighborhoods of Long Beach, California through their Community Newpapers -

the Grunion Gazette and the Uptown and Downtown Gazette.

2012 DISPLAY ADVERTISING RATES


All rates are net (non-commisionable).GRUNION GAZETTE

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Full Page 930.00 814.00 620.00 500.00(5 col x 15½”)


NOTE: Each Column = 2 inches wide



2 color to Full Color. Add to cost of ad space.Ad Size4” - 20” col. in. $100.00 per day per ad21” - 40” $125.00 per day per ad40” - 60” $150.00 per day per ad61” & over $200.00 per day per ad

Frequency Discounts Upon Request on 13x-52x contracts

PREPRINTS/INSERTS1-4 Pages, up to 81/2” x 11” unless pre-folded

Friday: $40 per 1,000, (10,000 min. 20,000 max)Thursday: $40 per 1,000, (7,000 min. 42,000 max)

Delivered directly to printer otherwise a $50 delivery charge will occur

NON-PROFIT RATE: Use 13-26X rates. Contract commitment is waived.

POLITICAL ADVERTISING: Open rate and must be prepaid.

PREFFERED POSITIONING: An additional 15% charge.Publication size: Tabloid - 5 column x 15-1/2”. Column width 2”.Minimum ad size: 2 col x 2” or 1 col x 4”

RETAIL RATE POLICY:A. The rate listed on this rate sheet apply only to display advertising. There is no national rate. General service directory, legal, and classified rates are available upon request.B. The publisher reserves the right to review advertising rates on 30 days notice prior to new rate increases.C. No cash discount. All rates are net.D. Display advertising accepted on a cash-with-order agreement until credit is approved.E. Gazette Newspapers bills weekly, payment is due immediately following insertion. A service charge of 5% will be added each month on unpaid invoices.

GENERAL REGULATIONS:A. Publisher assumes no financial liability for typographical errors, nor for omission of copy. Liability for errors will not exceed cost of that portion of space occupied by such error. Claims must be made within 5 days.B. Publisher reserves the right to revise or reject any advertising in whole or in part.C. Contracts are not automatically renewable. A new contract must be signed within 30 days following the expiration of a contract to maintain contract rate.D. Failure to fulfill a contract may result in rebilling at the open rate against current lineage.

Call For Rich Media Opportunities

2012 PRE-PRINT QUANTITIES BY ZIP CODE


THURSDAY DISTRIBUTION - GRUNION GAZETTE - FULL RUN - 42,000

FRIDAY DISTRIBUTION - DOWNTOWN & UPTOWN GAZETTE - FULL RUN - 20,000

FULL RUN - ALL THREE PAPERS Home Delivery Single Copy Total All 3 Papers

Publication Zip Code Home Delivery Single Copy Total Qty.

Publication Zip Code Home Delivery Single Copy Total Qty.

90807 30 30

90720 14 14

90740 2,100 497 2,597

90755 1,500 107 1,607

90802 517 517

90803 14,682 2,007 16,689

90804 1,925 735 2,660

90808 2,500 270 2,770

90813 40 40

90814 4,000 623 4,623

90815 9,568 885 10,453

Total for Thursday 36,275 5,725 42,000

90802 4,000 6,520 10,520

90805 3,365 875 4,240

90807 5,115 125 5,240

Total for Friday 36,275 7,520 20,000

48,755 13,245 62,000

Gazette Newspapers, Long Beach, CaliforniaDistribution Available Weekly: Thursday and Friday Only

Grunion Gazette

Downtown GazetteUptown Gazette

Deadlines: Reserve 10 business days prior. Delivery no later than 5 working days prior.Deliver to: For Full Circulation Thursday or Friday: Southwest Offset Printing 13610 Cimarron, Gardena CA 90249 (310) 323-0112For Part Run (Home Delivery Only):CIPS Marketing 13110 S Avalon Blvd, Los Angeles, CA 90061 (310) 769-6900

Rates: Thursday $40/M Friday $40/M For Frequency Discounts contact our offi ce

Preprints may be inserted by zip code.When distribution is by zip code it is available in home delivery only.

Minimum Qty.: Thursday - 7,000 Friday - 10,000Maximum Size: 8 1/2” x 11”, larger must be folded. Call to confi rm costs

for large or heavier inserts. We do not print inserts.

4/2012

Long Beach’s Favorite Community Website 2013

MED

IA K

IT(562) 433-20005225 E. Second Street,Long Beach CA. 90803

gazettes.comgazettessports.com

2013 media kit - · long beach’s favorite community website 2013 media kit. reach 155,000...

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