2013 B

US

INE

SS

PL

AN

F

or

Pre

se

nta

tio

n t

o:

Cit

y o

f M

ark

ham

- D

SC

Marc

h 1

9th

, 2013

WH

AT

IS

SM

AR

T C

OM

MU

TE

MA

RK

HA

M,

RIC

HM

ON

D H

ILL

?

(SC

MR

H)

• A

not-

for-

pro

fit tr

ansport

ation initia

tive c

reate

d in 2

004 to a

ddre

ss tra

ffic

co

ng

estio

n in

Ma

rkh

am

an

d R

ich

mo

nd

Hill

• O

ne

of 1

2 G

TA

Sm

art

Co

mm

ute

Tra

nsp

ort

atio

n M

an

ag

em

en

t A

sso

cia

tio

ns

(TM

A’s

)

• S

CM

RH

is a

ffili

ate

d w

ith

th

e M

ark

ha

m B

oa

rd o

f T

rad

e a

nd

th

e R

ich

mo

nd

H

ill C

ha

mb

er

of C

om

me

rce

. W

e a

re fu

nd

ed

by th

e C

ity o

f M

ark

ha

m, T

ow

n

of R

ichm

ond H

ill, Y

ork

Regio

n, and M

etr

olin

x

OU

R P

UR

PO

SE

: •

H

elp

em

plo

ye

rs in

Ma

rkh

am

an

d R

ich

mo

nd

Hill

im

pro

ve

th

eir

p

roductivity; im

pro

ve q

ualit

y o

f lif

e for

their e

mplo

yees, custo

mers

, a

nd

vis

ito

rs; h

ave

a p

ositiv

e im

pa

ct o

n th

e e

nviro

nm

en

t

• B

e a

sin

gle

so

urc

e o

f in

form

atio

n to

sh

ow

ou

r m

em

be

rs h

ow

to

use

com

muting o

ptions to s

ave tim

e a

nd m

oney

• R

ep

rese

nt th

e in

tere

sts

of o

ur

bu

sin

ess c

om

mu

nity o

n tra

nsp

ort

atio

n

issu

es to

re

leva

nt b

od

ies

CO

NT

EN

TS

1)

20

12

Pro

gra

m U

pd

ate

s

2)

20

12

Activity H

igh

lights

3)

20

13

Work

Pla

n

PR

OG

RA

M U

PD

AT

ES

2012

6 A

cti

ve E

mp

loyers

ad

ded

(55 c

urr

en

tly A

cti

ve)

5 E

ng

ag

ed

Em

plo

yers

ad

ded

14 E

mp

loye

e s

urv

eys c

on

du

cte

d

150 E

mp

loyer

or

Ch

am

ber/

Bo

ard

even

ts a

tten

ded

5

0 S

CM

RH

org

an

ized

even

ts

5

25

new

Ca

rpo

olZ

on

e r

eg

iste

red

us

ers

75

00

Sin

gle

-Oc

cu

pa

nt-

Ve

hic

le t

rip

s r

ed

uc

ed

56

5, 1

25

ve

hic

le k

ilo

me

ters

tra

ve

lle

d r

ed

uc

ed

135 t

on

nes o

f g

reen

ho

use g

as e

mis

sio

ns s

aved

SC

MR

H c

om

mu

ter

sa

vin

gs

$2

25

,00

0

2012

Data

fro

m C

arp

oolZ

one

20

12

PR

OG

RA

M H

IGH

LIG

HT

S

•C

olla

bo

ratio

n w

ith

oth

er

TM

As to

re

ach

cro

ss b

ou

nd

ary

, m

ulti-

site

em

plo

ye

rs (

Se

ne

ca

, Y

RP

,

YR

DS

B,

En

brid

ge

, P

ow

erS

tre

am

)

•C

on

tin

ue

d p

rom

otio

n o

f P

RE

ST

O s

ma

rt fa

re c

ard

fo

r tr

an

sit

•O

utr

ea

ch in

bo

th c

om

mu

nitie

s

•P

ilote

d te

lew

ork

se

min

ar

for

am

ba

ssa

do

rs

•N

ew

ma

rke

tin

g a

nd

co

mm

un

ica

tio

n m

ate

ria

ls e

g. E

mp

loye

r(e

e)

kits, str

ate

gy g

uid

e, e

tc

•In

cre

ase

to

24

00

ne

wsle

tte

r su

bscrib

ers

; 2

0%

in

cre

ase

fro

m 2

01

1

•P

art

icip

atio

n in

cre

ase

in a

ll M

etr

olin

x S

ma

rt C

om

mu

te e

ve

nts

(cp

w, b

2w

d, ca

c, sc w

ee

k)

•Im

ple

mente

d C

arp

ool P

ark

ing S

igns a

t M

ark

ham

Civ

ic C

entr

e

WO

RK

PL

AC

E D

ES

IGN

AT

ION

DESIGNATION

2012

2013

CHANGE

GO

LD

1

2

- C

ity o

f M

ark

ha

m; To

wn

of R

ich

mo

nd

Hill

+1

SILV

ER

3

7

- C

ole

, G

en

iva

r, H

DR

,

M

MM

, P

hili

ps,

Qu

alc

om

m, S

en

eca

+4

TO

TA

L

4

9

+5

CO

NG

RA

TS

MA

RK

HA

M!!

!

5th A

NN

UA

L B

IK

E T

O W

OR

K D

AY

Ma

y 2

8th

29

Org

an

iza

tio

ns

11

0 P

art

icip

an

ts

1

5

pa

rtic

ipa

tin

g S

CM

RH

em

plo

ye

rs

6

85 p

art

icip

atin

g

em

plo

yees

1

bik

e g

ive

n a

wa

y a

t

ea

ch

pa

rtic

ipa

nt

loca

tio

n

37,0

00 V

KT

reduced in

MR

H

9

o

nsite

clin

ics

s

ho

wca

sin

g p

ole

w

alk

ing

, h

yb

rid

v

eh

icle

s, e

lectr

ic

b

ikes

JU

NE

18

-2

4

SM

AR

T C

OM

MU

TE

WE

EK

S

EP

TE

MB

ER

17

th –

23

rd

•E

mplo

yees c

om

muting s

usta

inably

and

com

ple

ting a

trip d

iary

on

Carp

oolZ

one.c

a.

•12 S

CM

RH

em

plo

yers

and 2

35

em

plo

yees p

art

icip

ate

d

•5 o

n s

ite o

utr

each e

vents

•2

6,

00

0+

su

sta

ina

ble

km

s logged in M

RH

Local P

rize

Pack W

inner:

City E

mp

loye

e!

BR

EA

KFA

ST

OF

CH

AM

PIO

NS

S

EP

TE

MB

ER

21

ST

•To

brin

g S

CM

RH

work

pla

ce

cham

pio

ns a

nd o

ur

Advis

ory

Com

mitte

e togeth

er

to n

etw

ork

and

share

experiences

•37 p

art

icip

ants

. S

urv

ey s

ays it

wa

s a

success! A

ll le

arn

ed

som

eth

ing n

ew

and look

forw

ard

to

more

•F

our

ke

yn

ote

am

bassador

speakers

inclu

din

g A

MD

6th

A

NN

UA

L S

MA

RT

CO

MM

UT

E

EM

PL

OY

ER

of

the Y

EA

R A

WA

RD

S

No

ve

mb

er

29

th 2

01

2

SC

MR

H

Em

plo

yer

of th

e Y

ear

Ou

t &

Ab

ou

t…

M

A

R

K

H

A

M

WO

RK

PL

AN

2013

TAR

GET

S!

6

NEW

EM

PLO

YER

S

C

on

du

ct 4

0 C

arp

oo

l, Ec

oD

rive

r, C

anB

ike,

Lu

nch

& L

earn

, an

d O

utr

each

ses

sio

ns

A

tten

d /

ho

st 1

00

net

wo

rkin

g ev

ents

, co

nfe

ren

ces,

wo

rksh

op

s, s

take

ho

lder

mee

tin

gs

C

on

du

ct 4

Ad

viso

ry C

om

mit

tee

Mee

tin

gs (

incl

ud

ing

Bre

akfa

st o

f C

ham

pio

ns)

Im

pro

ve e

nri

ched

inve

stm

ent

(co

rpo

rate

par

tner

ship

/en

han

ced

ser

vice

s/a

la c

arte

) p

acka

ges

wit

h p

riva

te

sect

or(

$8

k ta

rget

)

In

crea

se n

um

ber

of

emp

loye

rs w

ith

SIL

VER

/GO

LD W

ork

pla

ce D

esig

nat

ion

s

MET

RO

LIN

X!

C

on

du

ct 6

fo

llow

-up

su

rvey

s fr

om

exi

stin

g A

CTI

VE

emp

loye

rs w

ith

in 3

yea

rs a

s m

and

ated

by

Met

rolin

x

W

ork

dir

ectl

y w

ith

Met

rolin

x to

war

d N

EW a

nd

BET

TER

met

rics

fo

r G

HG

an

d V

KT

red

uct

ion

s

W

ork

wit

h M

X o

n S

mar

t C

om

mu

te S

trat

egic

Pla

n f

or

20

13

-18

Su

pp

ort

/pro

mo

te M

X B

ig M

ove

/Civ

icA

ctio

n t

hro

ugh

pu

blic

mee

tin

gs p

rio

r to

Ju

ne

1 b

ud

get

dat

e

C

on

tin

ued

par

tici

pat

ion

in M

etro

linx

tech

nic

al a

nd

su

b c

om

mit

tee

mee

tin

gs (

eg.,

Rec

ruit

men

t an

d R

eten

tio

n,

Even

ts a

nd

Mar

keti

ng,

etc

.)

H

ost

/ p

arti

cip

ate

in M

etro

linx-

man

dat

ed t

ran

spo

rtat

ion

eve

nts

(eg

., C

ar P

oo

l Wee

k, B

ike

to W

ork

, Cle

an A

ir

Co

mm

ute

, Sm

art

Co

mm

ute

Wee

k, e

tc)

per

agr

eem

ent

wit

h M

etro

linx

WO

RK

PL

AN

2013 C

ON

TIN

UE

D

PIL

OTS

!

B

usi

nes

s Sh

utt

le f

rom

Pu

blic

Car

Po

ol l

ot

to R

EDU

CE

SOV

tri

ps

(Ph

ilip

s an

d S

cho

last

ic)-

Q2

•Oth

er lo

cal i

nit

iati

ves

fro

m o

ur

Part

ner

s b

ased

on

eff

ecti

ng

beh

avio

ur

chan

ge

REL

ATI

ON

SHIP

S!

Ev

ent

coo

rdin

atio

n w

ith

fu

nd

ers/

par

tner

s (M

un

icip

alit

ies,

Reg

ion

, Met

rolin

x, Y

RT/

VIV

A, C

ham

ber

s, e

t al

)

C

on

tin

ue

to w

ork

wit

h Y

RT/

VIV

A i

n p

rom

oti

on

of

Pu

blic

Tra

nsi

t (e

g, P

rest

o)

C

om

mu

nit

y O

utr

each

to

gra

ss r

oo

ts

W

ork

wit

h C

om

mer

cial

/Mix

ed-U

se D

evel

op

ers

and

Pro

per

ty m

anag

emen

t gr

ou

ps

Le

ad g

ener

atio

n t

hro

ugh

REL

ATI

ON

SHIP

S: w

ith

ou

r em

plo

yers

, fu

nd

ers,

sp

on

sors

, Ad

viso

ry C

om

mit

tee,

Ch

amb

ers,

MC

C, G

AC

, oth

er T

MA

s, o

utr

each

, net

wo

rkin

g A

ND

MA

YOR

S A

ND

CO

UN

CIL

S!

Pa

rtn

er w

ith

Eco

no

mic

Dev

elo

pm

ent

to b

uild

rel

atio

ns

wit

h in

com

ing

and

exi

stin

g b

usi

nes

ses

(GE,

Ho

nd

a)

C

on

tin

ued

Co

llab

ora

tio

n w

ith

oth

er T

MA

s o

n M

ULT

I-SI

TE E

mp

loye

rs

M

ain

tain

an

d c

on

tin

uo

usl

y im

pro

ve S

CM

RH

web

site

In

crea

se u

sage

of

soci

al m

edia

wit

hin

SC

MR

H

C

on

tin

ued

lead

ersh

ip in

Em

plo

yer

Rel

atio

ns

M

ore

pre

ss/v

isib

ilty

wit

hin

ou

r co

mm

un

itie

s (Y

RM

G, S

nap

s, n

ewsl

ette

rs)

In

crea

se s

taff

wit

h n

ew h

ire

to m

eet

dem

and

R

evie

w o

f M

.O.U

. wit

h f

un

din

g p

artn

ers

AE

CO

M

AM

D

BD

O

CA

A

CD

I

Ce

rid

ian

CG

I

Cit

y o

f M

ark

ha

m

Co

le E

ng

ine

eri

ng

GE

NIV

AR

Gie

se

ck

e &

De

vir

en

t

Hil

ton

Su

ite

s

Mark

ham

Bu

sin

esses

35 A

cti

ve B

us

inesses:

Rep

resen

tin

g 4

3,0

00

+ E

mp

loyees

Qu

alc

om

m

Sc

ho

las

tic S

en

ec

a

Sta

nte

c

Su

nn

y C

run

ch

To

sh

iba

UR

S

Wo

rle

yP

ars

on

s

Yo

rk R

eg

ion

Ca

tho

lic

Dis

tric

t S

ch

oo

l B

oa

rd

Yo

rk R

eg

ion

Ra

pid

Tra

ns

it C

orp

ora

tio

n

Yo

rk R

eg

ion

al P

oli

ce

22

0 B

ay –

25

Ce

ntu

ria

n D

r

Ho

lid

ay I

nn

HS

BC

IBM

Jo

hn

so

n &

Jo

hn

so

n M

ed

ica

l

Le

a C

on

su

ltin

g

Le

xis

Ne

xis

Ma

rkh

am

Bo

ard

Of

Tra

de

Mark

ham

Co

nverg

en

ce C

en

tre

Ma

rkh

am

Sto

uff

vil

le H

os

pit

al

Ma

rkh

am

Su

ite

s H

ote

l

MM

M

Ph

ilip

s

Targ

ets

:

Alls

tate

Am

eri

can

Exp

res

s

BL

JC

GE

GW

L

Ho

nd

a

Hyd

ro O

ne

Jo

hn

so

n &

Jo

hn

so

n I

nc

No

vo

Ph

arm

FU

ND

ING

P

AR

TN

ER

S

Me

tro

lin

x:

$17

5,0

00

Cit

y o

f M

ark

ham

:

$ 75,0

00

To

wn

Ric

hm

on

d H

ill:

$ 50,0

00

Yo

rk R

eg

ion

:

$ 60,0

00

PA

RT

NE

RS