@jloomstein

Social Media 201.5Digital Marketing Approach

Presented by:James Loomstein, MBA

Digital Space Consulting

@jloomstein

Who We Are

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• Digital agency with over 10 years experience in content, creative, communications, and analytics

• Passionate about the tools, platforms, and technology used to connect and engage consumers

• Focused on empowering brands and customers by enabling them to research, relate and engage with each other

• Entrenched in execution and creating a blueprint from here to there

• Extensive experience in local search, PPC, SEO, conversion optimization, targeting/segmentation, and marketing strategy

@jloomstein3

Digital Communication Initiatives

Technology Components

Analytics & Reporting

SOCIAL MEDIA ECOMMERCEDIGITAL MESSAGING

WEB CONTENT MANAGEMENT

ECOMMERCE EMAIL / MARKETING

SOCIAL COMMUNITIES

SOCIAL PROFILING

WEBSITE WIDGETS

VIDEO SEO/SEM

WEB ANALYTICS

BUSINESS INTELLIGENCE

STRATEGY + PLANNING

INTERNET MARKETING

What We Do

@jloomstein

Digital Strategy Experience Agency level

Client level

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@jloomstein5

Companies aren’t trusted, brands aren’t trusted, and nor are your executives.

People TRUST each other, and now they have the tools to communicate with each other using social technologies and mobile with or without brands involved.

Trust has shifted to the participants.

Jeremiah Owyang, www.web-strategist.com

@jloomstein

Let’s start with some videos

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SocialMedia 2013

Marketing Fundamentals Don’t Change

@jloomstein

– but seriously, is it really like that?

• 695,000 FACEBOOK STATUS UPDATES

• 1,500 BLOG POSTS

• 100+ NEW LINKEDIN ACCOUNTS

• 694,455 GOOGLE SEARCHES

• 98,000 TWEETS

• 13,000 IPHONE APPS DOWNLOADED

Nice videos

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@jloomstein

Our Philosophy:Customer engagement is the new market.The future of marketing is not about doing and saying things to people. The future of marketing is about doing things with and for people.

Marketing is about Trust. Listening. Communicating. Collaborating.

It’s not what you say, it’s how you do.

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@jloomstein

Marketing is evolving

– Social is the new currency – Connected economy vs. industrial economy

– ROI of social media – More connections = more opportunity

Catalogues

Print AdsTV + Radio Ads

TelesalesStatic Websites

Inbound MarketingMobile Marketing

Video MarketingWord-of-mouth Marketing

Content Marketing

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@jloomstein

What question do you need to be asking?• What are the biggest marketing challenges we’re facing ?

• What are competitors doing that we are not? What do we think they are doing?

• What are the immediate goals of implementing an online marketing campaign?

• How will success be determined?

• Who do we consider our idea customer? How are they leveraging digital?

• What is our cost for acquiring a customer?

• How do we think most customers find us online?

• What keywords do we want to be found for online?

• What information are we obtaining during the acquisition process?

?

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@jloomstein

I don't think anyone actually wakes up in the morning and says, "I think I'll go and do some Google searching." Today, people tend to tap into their own social network for tips, advice, recommendations, etc.. - Forrester

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@jloomstein

What businesses should concentrate on• Social media• Social authority • Mobile • Video marketing

• Remarketing • Media budget allocation• LinkedIn • Email marketing

EASY WAYS TO GET STARTED Market intelligence

- Understand your customers and competitors- Track keyword mentions for your products services

Identify opportunity - Listen for keywords- Identify influencers - Find prospects who are trying to find you

Build thought leadership- Become an expert in your niche - Grow your tribe / create authority

• Content curation• Social amplification • Lead generation • Conversion tracking

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@jloomstein

And here is where you start People are using the Internet to talk about your brand, products, competitors, customers, and clients – are you listening

WHERE TO LISTEN • Google Alerts• LinkedIn • Alltops.com• Search.Twitter.com• Feedly.com• HelpAReporter.com • MuckRack.com • Socialmention.com• Topsy.com

WHERE TO SHARE• Blogs• Forums • Twitter • Facebook • Linkedin• Quora • Review sites• Yahoo Answers

STAY SMART• Ted.com• SethGodin.com• Harvard Business Review• Udemy• Audible.com• SocialMediaToday.com• Mashable.com• TechCrunch.com• SearchEngineLand.com

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@jloomstein

10 Things You Should Do Today

• GetListed.org • Align your marketing objectives with

your business objectives • Create personas • Stop chasing shiny objects• Think strategy before you get hooked

on the tool• Focus efforts on lead generation +

conversion

• Invest in a process and/or software • Understand purchase lifecycle • Budget for media spend• Invest in tools that either save you

time, make you money, or make you look smart

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@jloomstein

Get the most out of your DIGITAL MARKETING EFFORT

Think strategy before you get hooked on the tool

Your objective with your marketing is scalability and

repeatability

Stay smart for your sake and that of your company

Create platform partnerships - Hubspot, Magento,

ExactTarget

Work with agencies that like to work with others

Invest in tools that either save you time, make you money, or

make you look smart

Stop obsessing over what image to use in your monthly

email newsletter Focus on RCS

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@jloomstein

Build the right toolbox

Business Simple One Pager

Content/Design

Who I Read

Highrise Pocket About.me Contently Copyblogger

Basecamp Trello Magnt.com eLance Seth Godin

Join.me Callrail Tumblr.com 99 Designs Chris Brogan

Evernote HipChat CrowdSpring Scott Stratten

Harvest Boomerang MailChimp Brian Solis

Dropbox Rapportive Moo Cards Hubspot

Freshbooks Social Media Examiner

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@jloomstein

Create social profiles

Optimize your profiles to let customers, partners, and vendors find you

Become a student of social platforms

Establish a social home

Engage and start answering questions

Include keywords that are relevant to your type of business

Write profiles about who you are, what you do, and how you can help

Follow your metrics • Who are you writing

for?• What is the purpose?• What is the call to

action?• What are you

measuring?

Have a game plan

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Stay connected to the conversation

Don’t be upset with the results you didn’t get from the work you didn’t do

@jloomstein

Social should be a part of your strategy 1. Gain visibilityUnlimited access to professionals, organizations, prospects, and customers in your target market

2. Provide transparencyBeing open and honest allows you to connect with others on common ground

3. Helps you ‘get to give’Ask for help only after offering help to others the majority of the time

4. Allow ‘nobodies’ to become ‘somebodies’Create and cultivate your personal brand

Share links

Amplify others

Give tips

Be a resource

Show expertis

e

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@jloomstein

My Warning

• It’s your brand – Own it• Once you engage – you have to

stay engaged• Build community and fans will

expect you to be available• Expect raving fans who will want

to get involved• You don’t have to do everything –

do something• Perfection is the enemy of good

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@jloomstein

What 2014 holds • Integration of search and social• Lead gen and conversion path will drive marketing spend • Responsive design across all devices will be the norm • Platform partnerships will become a necessity • Market move to greater convergence among paid, owned, and earned media

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@jloomstein

Know what we know (Stay Smart)

SEO

IndustryTrends

Code

KeywordResearch

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@jloomstein

Stay Smart

Join local organizations

Sponsorevents

Attend conferences

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@jloomstein

Member since 2010

Where We Connect

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Current Speaker for Pubcon

2013 Speaker

Board Member 2013

Member since 2010

@jloomstein

Need help?Social Profile Build Your

Authority Build Your Brand

LinkedIn optimization X X X

Keyword research X X X

Build content stream X X X

Hootsuite integration X X

Social profile X X

Content automation X X

Twitter Integration X

Twitter monitoring X

“James provided exceptional service in creating a social media footprint for me in my job search.” – C. Newsome, Engineer

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“James has been a wonderful resource for my agency. He managed to increase our digital presence by optimizing our website, Twitter, LinkedIn, and Facebook.” – D. Glacy, Owner

“James is a true expert in the field of digital marketing and creating your brand.” – M. Schor, Director

@jloomstein

We Do That…

Target market segmentationSocial listening User experience Website design

Content marketingDigital messaging Social distributionInfluencer outreach

Video optimizationSEOPPC/RemarketingConversion optimization

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Our partners include…

Digital Space ConsultingCreate. Connect. Engage.

Thank You.

@jloomstein

DigitalSpaceConsulting.com

James@digitalspaceconsulting.com

Linkedin.com/in/Jloomstein

Slideshare.net/jloomstein/presentations

Twitter.com/jloomstein

Contact Information

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