HIGHER EDUCATION

GUIDE TO DREAMFORCE

NOVEMBER 18 – 21, 2013 SAN FRANCISCO, CA

Dreamforce ’13 is bigger and better than ever! With more than 1,400 sessions at multiple venues, it can be overwhelming.

To help you plan, we’ve created this Higher Education Industry Guide designed to help you get the most out of your Dreamforce experience.

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THE DREAMFORCE EXPERIENCE

TABLE OF CONTENTS

CAN’T MISS EVENTS……………………….…………………………………….3-4 FOUNDATION @ DREAMFORCE……………………….………………………….5-6

BECOME A CONNECTED CAMPUS – SESSIONS………………………………...7-13 FOUNDATION IN THE CLOUD EXPO………………………………………………..14

FOUNDATION ACTIVITIES……………………………………………………...15-16 THE SOCIAL NETWORK……………………………………………………………17 TRANSPORTATION…………………………………………………………………18 ADDITIONAL RESOURCES AND HELP………………………………………………19

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CAN’T MISS DREAMFORCE EVENTS Monday, November 18 10:30 am – 11:30 am Golden Gate A SF Marriott Marquis

Higher Education Kick-Off The Connected Campus

5:00 pm – 6:00 pm Gateway Ballroom Moscone Center South

Customer Company Keynote with Vivek Kundra Vivek Kundra

Tuesday, November 19 9:00 am – 11:00 am South Halls ABC Moscone Center South

Dreamforce 2013 Keynote Presentation Marc Benioff & Special Guests

5:00 pm – 6:00 pm South Halls ABC Moscone Center South

Celebrity CEO Keynote Marissa Mayer, Yahoo!

7:00PM – 11:00PM AT&T Park

Dreamforce Gala & UCSF Benefit Concert, featuring Green Day

Wednesday, November 20 5:00 pm – 6:00 pm South Halls ABC Moscone Center South

Celebrity CEO Keynote Sheryl Sandberg, Facebook

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Thursday, November 21 9:00 am – 9:45 am South Halls ABC Moscone Center South

Health & Wellness Morning Dr. David Agus

9:45 am – 11:00 pm South Halls ABC Moscone Center South

Dr. Wayne Dyer

11:00 am – 12:30 pm South Halls ABC Moscone Center South

Deepak Chopra

12:30 pm – 1:30 pm South Halls ABC Moscone Center South

Panel Moderated by Dr. Susan Desmond-Hellman

2:00 pm – 3:00 pm Gateway Ballroom Moscone Center South

Q&A With The Founders

Marc Benioff Parker Harris

KEYNOTE OVERFLOW FOR FULL CONFERENCE ATTENDEES

• Gateway • Plaza • Moscone West • Intercontinental • Marriott

• The Palace Hotel • Westin St Francis • Westin Market Street • Hilton Union Square

KEYNOTE OVERFLOW FOR FREE KEYNOTE AND EXPO ATTENDEES

• Marriott • The Palace Hotel

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THE DREAMFORCE CAMPUS

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FOUNDATION ZONE

Hilton Union Square, Grand Ballroom

333 O'Farrell Street, San Francisco, CA 94102 Monday 12:00 pm – 6:00 pm Tuesday 12:00 pm – 5:00 pm

Wednesday 9:00 am – 5:00 pm Thursday 9:00 am – 2:00 pm

THE FOUNDATION ZONE PARTNER EXPO

Solution Stations :: Demos :: Partner Expo :: Theater :: Meet-ups :: Success Sessions

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BECOME  A  CONNECTED  CAMPUS Your  Dreamforce  experience  will  help  you  create  a  vision  and  plan  to  accelerate  your  mission  and  become  connected  to  your  students,  alumni,  staff  and  faculty.    Here’s  a  sampling  of  what  you  will  find:    17  Higher  Education  Breakout  Sessions  

Recruiting    Student  Success  and  Retention  Advancement  Social  Media  Management  And  More    

Join  Your  Colleagues  at  Industry  Meet-­‐ups  and  Birds-­‐of-­‐a-­‐Feather  Gatherings  Take  In  LIVE  Solution  Demos  Connect  with  our  Partner  Community  at  the  Foundation  Zone  Get  Advice  at  Success  Clinics  and  Circles  of  Success  Sessions  Interact  in  Real  Time  at  the  Hands  on  Training  Sessions  Learn  from  the  Experts  at  the  MVP  Genius  Bar    Take  Your  Conversation  Further  in  our  Collaboration  Station  Network  with  other  Higher  Ed  institutions  in  the  Foundation  Zone  

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HIGHER EDUCATION SESSIONS Monday, November 18 Start Your Dreamforce Experience with the Higher Education Kick Off! 10:30am - 11:30am Higher Education Kickoff―The Connected Campus Learn how the leading innovators are transforming higher education across the student

lifecycle by connecting with constituents in powerful new ways. By leveraging social, mobile and cloud strategies, these early adopters are disrupting the status quo and revolutionizing how they connect their students, faculty, staff, alumni, and corporations, and leading to accelerate and scale change. Multiple success stories will be featured.

San Francisco Marriott Marquis, Golden Gate A 1:30pm - 2:30pm Building and Fostering Campus Communities

Feeling part of a strong, supportive community can greatly increase student, faculty/staff, parent, alumni, and partner satisfaction and retention. Join us to learn how universities are creating online communities where all their constituents can access all the info they need to connect, submit questions, voice opinions, and get more involved in campus events. Hilton San Francisco Union Square, Imperial B

1:30pm - 2:00pm The Connected Campus: Live Demo

Imagine a unified view of every interaction prospects, students, alumni, donors and affiliates have with your department or institution. Join Salesforce.com Foundation Sales Engineers for a live demo of Salesforce for Higher Education. Hilton San Francisco Union Square, Foundation Theater

2:30pm - 3:00pm Optimize Your Student Recruiting Efforts: Live Demo

Finding the right students, learning what's important to them, engaging them across multiple channels of their choice and removing any obstacles. With powerful profile, social and campaign management, you can make smarter decisions about where to invest and show the impact of your recruitment effort. Join Salesforce.com Foundation Sales Engineers for a live demo of Salesforce for Higher Education. Hilton San Francisco Union Square, Foundation Theater

3:00pm - 4:00pm Driving Organizational Change―Stories from the Front Lines

Technology is only as powerful as the people who use it. Join us for this panel presentation with both higher education and non-profit customers to learn how you can encourage your users to take advantage of Salesforce, win the adoption battle, and better achieve your mission. Hilton San Francisco Union Square, Imperial B

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3:30pm - 4:30pm Increasing Student Recruitment and Admissions Efficiency

Colleges continue to face increasing pressure to be more affordable from a growing, skeptical consumer audience, and it's becoming imperative to explore new, innovative ways to approach recruiting and admissions. Join us to learn how DeVry University and Algonquin College used Salesforce to overhaul their recruitment and admissions processes by listening to what applicants want, communicating with and providing service to them via their desired channels, and using social technologies to do so with the utmost efficiency. Hilton San Francisco Union Square, Golden Gate 3/4/5

6:00pm - 8:00pm Networking Reception

One of the main reasons attendees flock to Dreamforce is to meet the leaders in cloud computing face to face. Where else but at Dreamforce can you evaluate more than 350 cloud computing companies showcasing more than 1,000 solutions that can be easily integrated with Salesforce? They're all here, ready to open eyes and unleash opportunity. Cloud Expo, Cloud Expo North and West

TUESDAY, NOVEMBER 19

9:00am - 11:00am Opening Keynote with Marc Benioff and Special Guests

Join the Customer Company Revolution. Moscone Center South, Main Keynote Room

12:30pm - 1:30pm Advancement/Development: Enabling Fundraising Success

Today's advancement teams are facing intense pressure to find more donors and larger gifts than ever and relate to constituents in a more sophisticated manner. It is a challenge in today's world with increasing calls to cut costs, streamline operations, and employ technology to achieve ever-larger fundraising targets and ever-better constituent experiences. Hear how University of Southern California (one of the top fundraising institutions in the world) and Westmont College (one of the very first colleges to use Salesforce for fundraising) are evolving their organizations and technology to meet these new demands. Hilton San Francisco Union Square, Imperial B

2:00pm - 02:30pm Salesforce for Advancement: Live Demo

Finding new donors, growing gifts from existing supporters, and managing the social and back-end of fundraising requires a lot of attention to detail. Salesforce can help you establish and grow donor relationships as well as manage the donation cycle from pledge to payment including individual donations and grants. Join Salesforce.com Foundation Sales Engineers for a live demo of Salesforce for Higher Ed Advancement. Hilton San Francisco Union Square, Foundation Theater

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2:00pm - 3:00pm They Came, They Saw. Help Them Conquer and Ensure Student Success

Watching graduation rates soar; increasing on-time graduation; boosting student retention and persistence; improving the overall student experience. These all sit high on the priority list for most colleges and universities. For some, departmental silos or lack of quality data act as barriers to student success. Join us to hear how others have embraced the concept of campus collaboration and committed to leveraging investments in systems across multiple departments. Hilton San Francisco Union Square, Imperial B

2:30pm - 3:00pm Focus on Student Success and Retention: Live Demo

Making your students successful is what a university or college's mission is all about. Keeping your students engaged, finding out what's important to them, and making it easy for them to get answers to their questions quickly can all be instrumental in increasing retention and student success. Join Salesforce.com Foundation Sales Engineers for a live demo of Salesforce for Student Success. Hilton San Francisco Union Square, Foundation Theater

3:30pm - 04:00pm Email Automation for Higher Education

Join us to learn how Wayne State University delivers multi-step email campaigns that allow campaign members to be in more than one campaign with more than one email address - something that other email solutions don't provide. Using a custom-built tool native in Salesforce, WayneCampaign is not restricted by Salesforce email limits, and triggers messages based on campaign step, date, time interval, and click-through behavior. Community-Led Session Hilton San Francisco Union Square, Imperial B

4:00pm - 4:30pm Fostering Campus Communities: Live Demo

Communities are places where we make connections and share knowledge, stories, and support. Learn how Salesforce Communities can help you create a compelling and unified online experience for members of various constituent communities (applicants, students, alumni) to interact, transact, and engage. Hilton San Francisco Union Square, Foundation Theater

7:00pm - 11:00pm Dreamforce Gala

Experience the high-octane energy of the Grammy Award winning band, Green Day, as they take the stage November 19. 80s hit maker, Blondie, is set to open. Performing in a home run setting- San Francisco’s amazing AT&T Park, you won’t want to miss it. AT&T Park

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WEDNESDAY, NOVEMBER 20 10:30am - 11:00am Education is Social

Gone are the days of a lecturer standing at the front of a large room, not engaging with students, and having set office hours. As more courses go online and with the growth of MOOCs, the pedagogical world needs to transform into making courses social. Join us to learn how the University of Georgia brought Salesforce Chatter into the classroom to encourage student collaboration and saw achieved learning objectives increase by 54%. Hilton San Francisco Union Square, Imperial B

11:00am - 11:30am Optimize Your Social Media Engagement for Higher Ed: Live Demo

The popularity of mobile devices and social networks has changed the way we communicate, and organizations and their causes can quickly move from niche to mainstream. With limited resources, organizations can dramatically amplify their social change efforts with the right technology and a solid social strategy. Join ExactTarget Sales Engineers for a live demo of ExactTarget Marketing Cloud for non-profit and higher education customers. Hilton San Francisco Union Square, Foundation Theater

11:30am - 12:30pm Delivering Exceptional Student Service

Educational institutions are being challenged now more than ever to become more flexible, responsive, efficient, and focused on serving students' needs. Delivering superior customer service every day requires not only a student-centric culture, but strong business processes and continuous improvement practices to be effective. Join us to learn how universities are running their contact centers, leveraging ERP data, delivering prompt and self-service responses, solving problems, and improving the student experience. Hilton San Francisco Union Square, Imperial B

1:00pm - 2:00pm AppExchange Speed Dating: 20 Hot Apps You Might Fall in Love With

Are you looking for that perfect set of apps to complete your organization? With so many to choose from, it can be hard to find the ones that will help you the most. Join us as we review 20+ AppExchange products that are higher education friendly and take you out on a very short coffee date with our favorites. Hilton San Francisco Union Square, Imperial B

1:30pm - 2:00pm Extending Workday with Force.com

This session will focus on how Brown University solved an organizational problem by utilizing the Force.com cloud platform to complement Workday functionality. Brown had a need for a widely distributed user base with limited training to submit journal entries via a simplified and controlled interface. Brown also had many legacy systems that would need

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to communicate with Workday; however, they could not be retrofitted to adopt the Workday FDM. Brown will discuss how they built point applications in Force.com that communicated in real time with Workday to meet both business requirements. Hilton San Francisco Union Square, Imperial A

1:30pm - 2:00pm Focus on Student Success and Retention: Live Demo

Making your students successful is what a university or college's mission is all about. Keeping your students engaged, finding out what's important to them, and making it easy for them to get answers to their questions quickly can all be instrumental in increasing retention and student success. Join Salesforce.com Foundation Sales Engineers for a live demo of Salesforce for Student Success. Hilton San Francisco Union Square, Foundation Theater

2:30pm - 3:30pm Innovative Solutions For Transforming into a Connected Campus

Join us to learn how one of the most innovative universities, Western Governors University, fought the comfort of familiarity of traditional education and transformed their organization to meet the demands of a digital generation. WGU will share how they got 2,200 employees from different departments on Salesforce, what they learned and what they're doing next to connect all employees and students through Salesforce. Hilton San Francisco Union Square, Imperial B

3:30pm - 4:00pm Higher Education Meet-Up

Connect with users at other higher education institutions in this informal meet-up. Ask questions, swap best practices, and share advice on partners and apps. Hilton San Francisco Union Square, Foundation HUB

3:30pm - 4:00pm Optimize Your Social Media Engagement for Higher Ed: Live Demo

The popularity of mobile devices and social networks has changed the way we communicate, particularly amongst the student population. With limited resources, higher ed institutions can dramatically improve student and alumni relations, improve recruiting efforts and yield, manage crises and more with the right technology and a solid social strategy. Join Salesforce.com Foundation Sales Engineers for a live demo of ExactTarget for Higher Education. Hilton San Francisco Union Square, Foundation Theater

4:00pm - 5:00pm Listen, Learn & Engage: A Social Media Platform for Student Engagement

Applicants, students and parents are engaging on social networks and talking about your university. How can your institution effectively join these conversations and efficiently engage with your constituents? Join us to learn how Clemson University and Algonquin College's staff, faculty and students are leveraging social media to drive recruitment efforts, improve the student experience, and more.

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Hilton San Francisco Union Square, Imperial B THURSDAY, NOVEMBER 21

8:30am - 9:30am Integrating Your System of Engagement With Your Systems of Record

You have tons of data locked up in various back-office systems all across campus. Join us to learn how you can unlock that data and integrate it into your system of engagement for more intelligent student lifecycle management, and a collaborative work environment. Hilton San Francisco Union Square, Imperial B

10:00am - 10:30am The First Social College & Career Readiness Community

ACT helps millions of customers every year discover personal insights about college and career readiness. Join us to learn how harnessing Heroku’s power, ACT Profile brings to life 30 years of research to better serve students. ACT Profile is a unique corner of the social ecosystem and connects to other networks, like Facebook and Twitter. Hilton San Francisco Union Square, Franciscan A / B

11:00am - 11:30am Our Academic Alliance Partners are training your next Salesforce Administrator

Join us as we highlight how two of our organizations are taking salesforce.com curriculum and training new administrators around the country. Learn how you can get involved and perhaps even hire one of their stellar graduates. Hilton San Francisco Union Square, Franciscan A / B

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THE CLOUD EXPO

Come see the Salesforce.com Foundation at the Cloud Expo in Moscone Center North and learn more about how we use the 1:1:1 model to bring about positive change in the world. You can explore salesforce.com partners and how they are developing solutions to further enhance the power of Salesforce. Also, don’t miss the Customer Company Showcase at Moscone West, where you can see how organizations across all industries are using Salesforce to become Customer Companies.

THE FOUNDATION AT MOSCONE CENTER NORTH Monday 12:00 pm – 8:00 pm Tuesday 12:00 pm – 6:00 pm

Wednesday 9:00 am – 5:00 pm Thursday 9:00 am – 2:00 pm

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DREAMFORCE ACTIVITIES VOLUNTEERING AT DREAMFORCE Looking for a way to give back at Dreamforce? Wednesday is Foundation Day on the Plaza. Stop by to find out how you can leave your mark on Dreamforce and engage with our non-profit community to do some good for those in need.

TAKE THE PRO BONO PLEDGE Dreamforce attendees can sign up to offer pro bono support for non-profits using Salesforce.

BIRDS OF A FEATHER LUNCHES AND MEET UPS Tuesday, 12:30-1:30 pm Birds of a Feather Lunches Foundation HUB Student Recruitment Hilton Union Square Student Success Advancement Social Media Management Wednesday, 3:30-4:00 pm Higher Education Meet Up Foundation HUB Hilton Union Square

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ROCK OUT TO GREEN DAY AT THE CONCERT FOR KIDS This year we will continue the tradition of integrated philanthropy at Dreamforce, supporting the UCSF Benioff Children’s Hospital and the Children’s Hospital of Oakland. In conjunction with the Green Day and Blondie Dreamforce Gala performance, the benefit will be hosted on the Club Level at AT&T Park with special seating and events. Following the performance, the benefit will continue on the Club Level with an after-party hosted by internationally known artist MC Hammer. Visit http://www.theconcertforkids.com for more information.

DROP IN TO OUR FOUNDATION PARTNER PARTIES Looking for something to do in the evening after all the official Dreamforce activities are over? Our partner community has you covered! Stop by the Foundation Partner Expo to find out about the various parties going on and how you can extend your Dreamforce experience into the evening, network with other participants and have a little fun while you’re at it. Check with our partners for more details.

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THE SOCIAL NETWORK

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GETTING AROUND

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ADDITIONAL DREAMFORCE RESOURCES

BADGE PICK UP

Badges can be picked up at Moscone North, Moscone West, Marriott and Hilton Union Square Sunday, November 17, 2pm – 6pm Monday, November 18, 7am – 8pm Tuesday, November 19, 7am – 7pm Wednesday, November 20, 7:30am – 6pm Thursday, November 21, 7:30am – 3pm

STILL HAVE QUESTIONS? For more information, please contact Dreamforce Registration and Housing: U.S./Canada: +1-866-855-3818 International: +1-650-226-0793 Registration: registration@dreamforceSF.com Housing: housing@dreamforceSF.com For questions about all things Foundation, email us at dreamforce@salesforcefoundation.org