2013 global mobile consumer survey

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2013 Global Mobile Consumer Survey Taking the pulse of the mobile consumer Are U.S. consumers apathetic about apps? When it comes to smartphones, could bigger be better? How do consumers feel about the BYOD (Bring Your Own Device) trend? When choosing a mobile device, how great a consideration is price? The results aren't what you might think – and keeping abreast of ever-changing consumer preferences is key to success in the fast-paced mobile ecosystem. The U.S. edition of Deloitte's 2013 Global Mobile Consumer Survey offers valuable insight into U.S. consumer behavior, purchasing habits and preferences. Trends highlighted in the U.S. survey include: Consumers are addicted to speed Wi-Fi is growing...fast Price matters...for some App saturation? 4G drives it all The tablet effect BYOD: win/win Is bigger better? Subsidy surprise? The future of NFC? In addition, please join us for a Deloitte Dbriefs webcast to review survey findings at 1:00 PM ET on Tuesday, December 18. Register now. We also invite you to follow the Global Mobile Consumer Survey conversation on social media channels via @DeloitteTMT and #GMCS2013. As used in this document, "Deloitte" means Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Deloitte.com | Unsubscribe | Manage email preferences | RSS 30 Rockefeller Plaza New York, NY 10112-0015 United States

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Page 1: 2013 global mobile consumer survey

2013 Global Mobile Consumer SurveyTaking the pulse of the mobile consumerAre U.S. consumers apathetic about apps? When it comes to smartphones, could bigger be better? How do consumers feel about the BYOD (Bring Your Own Device) trend? When choosing a mobile device, how great a consideration is price?

The results aren't what you might think – and keeping abreast of ever-changing consumer preferences is key to success in the fast-paced mobile ecosystem. The U.S. edition of Deloitte's 2013 Global Mobile Consumer Survey offers valuable insight into U.S. consumer behavior, purchasing habits and preferences.

Trends highlighted in the U.S. survey include:

Consumers are addicted to speed Wi-Fi is growing...fast Price matters...for some App saturation? 4G drives it all

The tablet effect BYOD: win/win Is bigger better? Subsidy surprise? The future of NFC?

In addition, please join us for a Deloitte Dbriefs webcast to review survey findings at 1:00 PM ET on Tuesday, December 18. Register now.

We also invite you to follow the Global Mobile Consumer Survey conversation on social media channels via @DeloitteTMT and #GMCS2013.

As used in this document, "Deloitte" means Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Deloitte.com | Unsubscribe | Manage email preferences | RSS

30 Rockefeller Plaza New York, NY 10112-0015 United States

About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

Copyright © 2013 Deloitte Development LLC. All rights reserved.36 USC 220506Member of Deloitte Touche Tohmatsu Limited

       

Page 2: 2013 global mobile consumer survey

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