2013 fcpny graphic awards presentation
DESCRIPTION
2013 FCPNY Graphic Awards PresentationTRANSCRIPT
Friday, April 12, 13
Best Grocery
Division A - Black & White
Friday, April 12, 13
Best GroceryDivision A - Black & White
Norwich & SidneyPennysaver
Excellent imagery and engaging text.
2nd 3rd Warsaw Pennysaver
Excellent spacial layout. Great use of the grid and effective callout of the prices.
Friday, April 12, 13
Best GroceryDivision A - Black & White
Warsaw Pennysaver1st
Using interior store imagery
ad departs from product oriented layout. Great
use of type and burst.
Friday, April 12, 13
Best Grocery
Division B - Process or Spot Color
Friday, April 12, 13
Genesee Valley Penny SaverStood out among
the typical crowded grocery ad. Refreshing to see a new
take.
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Best GroceryDivision B - Process or Spot Color
Friday, April 12, 13
Best GroceryDivision B - Process or Spot Color
Newsday Media Group
Fresh use of color and font to compliment visual element.
2nd 3rd Newsday Media Group
Excellent use of color and visual layout.
Friday, April 12, 13
Best GroceryDivision B - Process or Spot Color
Newsday Media Group1st
Top panel is colorful and
lively showcasing food products designed in a grid. Easy to
view.
Friday, April 12, 13
Best Restaurant Ad
Division A - Black & White
Friday, April 12, 13
Best Restaurant AdDivision A - Black & White
Lake Country Pennysaver
Focus on enticing food photography with clear headlines and restaurant benefits makes ad successful.
2nd
Friday, April 12, 13
Best Restaurant AdDivision A - Black & White
All Island Media1st
Visually stimulating and eye-popping ad.
Friday, April 12, 13
Best Restaurant Ad
Division B - Process or Spot Color
Friday, April 12, 13
Genesee Valley Penny Saver
Great food images and cool type make
ad visually interesting and easy
to read.Hono
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Best Restaurant AdDivision B - Process or Spot Color
Friday, April 12, 13
Best Restaurant AdDivision B - Process or Spot Color
Genesee ValleyPenny Saver
Attractive food place setting and clear offer make this ad a winner.
2nd 3rd All Island Media
Nice use of typography with imagery.
Friday, April 12, 13
Best Restaurant AdDivision B - Process or Spot Color
Newsday Media Group1st
Great use of restaurant theme
in this ad.
Friday, April 12, 13
Best Convenience Store or Deli/Cafe Ad
Division A - Black & White
Friday, April 12, 13
Best Convenience Store or Deli/Cafe AdDivision A - Black & White
Turnpike Pennysaver1st
Logo and store front graphic come together to create a cute country
feel.
Friday, April 12, 13
Best Convenience Store or Deli/Cafe Ad
Division B - Process or Spot Color
Friday, April 12, 13
Best Convenience Store or Deli/Cafe AdDivision B - Process or Spot Color
Tri-State Pennysaver
Solid graphic layout with attractive product shot combined with great logo and coupons make this ad successful.
2nd 3rd Newsday Media Group
Star spangled graphics draw your eye to the value savings in this ad.
Friday, April 12, 13
Best Convenience Store or Deli/Cafe AdDivision B - Process or Spot Color
Metro Group1st
Visually appealing
layout. Easy flow of text and graphics.
Friday, April 12, 13
Best Single Ad - Black & White
Division A - Ads Less Than 12 Inches
Friday, April 12, 13
Best Single Ad - Black & WhiteDivision A - Ads Less Than 12 inches
All Island MediaEngaging cartoons make this ad pop!
2nd 3rd Norwich & SidneyPennysavers
Everyone wants a roll of money, so this ad really draws the eye in.
Friday, April 12, 13
Best Single Ad - Black & WhiteDivision A - Ads Less Than 12 inches
LeRoy Pennysaver1st
Upscale bridal image and beautiful
typography make this a standout ad.
Friday, April 12, 13
Best Single Ad - Black & White
Division B - Ads Over 12 Inches
Friday, April 12, 13
Best Single Ad - Black & WhiteDivision B - Ads Over 12 Inches
Seneca County Area Shopper
A great selection of cement product photography really sells this advertisers services.
2nd
Friday, April 12, 13
Best Single Ad - Black & WhiteDivision B - Ads Over 12 Inches
Hi-Lites1st
The visuals in the ad
complement the complete story.
Friday, April 12, 13
Best Single Ad - Color
Division A - Process or Spot Color - Under 12 Inches
Friday, April 12, 13
Best Single Ad - ColorDivision A - Process or Spot Color - Under 12 inches
Prime Time Express
This ad makes me want to grab my shoes and go bowling.
2nd 3rd Warsaw Pennysaver
Absolutely beautiful ad.
Friday, April 12, 13
Best Single Ad - ColorDivision A - Process or Spot Color - Under 12 inches
The Merchandiser1st
Strong visual of dart board and interesting type makes this ad a success.
Friday, April 12, 13
Best Single Ad - Color
Division B - Process or Spot Color - Over 12 Inches
Friday, April 12, 13
Best Single Ad - ColorDivision B - Process or Spot Color - Over 12 inches
Hi-Lites
Strong ad. Let’s all volunteer!
2nd 3rd RW Publications
Fun holiday graphics inspire you to attend this event.
Friday, April 12, 13
Best Single Ad - ColorDivision B - Process or Spot Color - Over 12 inches
Lake Country Pennysaver1st
Clean, informational auto ad with clear and
direct headline makes this a
standout automotive ad.
Friday, April 12, 13
Best Ad Series
Advertiser Continuity - 3 Ads or More
Friday, April 12, 13
Lake Country Pennysaver
Great use of color and
graphics and engaging to the
reader.
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Best Ad SeriesAdvertiser Continuity - 3 Ads or More
Friday, April 12, 13
Best Ad SeriesAdvertiser Continuity - 3 Ads or More
LeRoy Pennysaver
Great combination of photography and typography with a targeted headline. Makes a great campaign.
2nd 3rd Hi-Lites
Family restaurant ad campaign uses cohesive color graphics to tie together entire campaign.
Friday, April 12, 13
Best Ad SeriesAdvertiser Continuity - 3 Ads or More
The Merchandiser1st
Great use of small ad space with graphic and cheeky
text.
Friday, April 12, 13
Best Automotive Ad
Division A - Black & White
Friday, April 12, 13
Best Automotive AdDivision A - Black & White
Norwich & SidneyPennysaver
This ad makes me want to grab a pencil and sign on the dotted line.
2nd 3rd Turnpike Pennysavers
Dominant logo. Interesting auto photo and distressed type headline work well in this ad.
Friday, April 12, 13
Best Automotive AdDivision A - Black & White
Norwich & Sidney Pennysaver1st
Excellently balanced layout. Uncluttered and well ordered.
Friday, April 12, 13
Best Automotive Ad
Division B - Process or Spot Color
Friday, April 12, 13
Best Automotive AdDivision B - Process or Spot Color
All Island Media
Engaging headline, great auto art and interesting use of coupons highlight this ad.
2nd 3rd Genesee Valley Penny Saver
This ad really stands out because of it’s clean design.
Friday, April 12, 13
Best Automotive AdDivision B - Process or Spot Color
The Merchandiser1st
Well timed ad and great offer.
Friday, April 12, 13
Best Institutional Ad
Division A - Black & White
Friday, April 12, 13
Best Institutional AdDivision A - Black & White
Genesee ValleyPenny Saver
Cute photo inspires the reader to action.
2nd 3rd Seneca CountyArea Shopper
The happy cow makes you want to fill your freezer.
Friday, April 12, 13
Best Institutional AdDivision A - Black & White
Genesee Valley Penny Saver1st
Simple, effective graphic and headline make
this an appealing ad.
Friday, April 12, 13
Best Institutional Ad
Division B - Process or Spot Color
Friday, April 12, 13
Best Institutional AdDivision B - Process or Spot Color
Newsday Media Group
Well laid out for an ad of these dimensions. Great colors!
2nd 3rd Seneca CountyArea Shopper
The witch draws you in and there’s free broom parking!
Friday, April 12, 13
Best Institutional AdDivision B - Process or Spot Color
Prime Time Express1st
Construction-themed photo frame
clearly represents advertiser.
Friday, April 12, 13
Self Promotion - Own Publication
Self Advertising
Friday, April 12, 13
Self Promotion - Own PublicationSelf Advertising
The Merchandiser
Excellent visual center spread highlights the company’s accolades.
2nd 3rd Genesee ValleyPenny Saver
Cool layout listing all the towns and areas that the paper reaches. Creative use of a lot of text.
Friday, April 12, 13
Self Promotion - Own PublicationSelf Advertising
County Shopper1st
Beautiful full bleed bridal photograph with great offer for wedding
planner guide.
Friday, April 12, 13
Self Promotion - Other Alternatives
Division A - Promotion Other Media
Friday, April 12, 13
Self Promotion - Other AlternativesDivision A - Promotion Other Media
Genesee ValleyPenny Saver
Stylish, upscale t-shirt helps further brand this publication.
2nd 3rd Tri-State Pennysaver
Colorful graphic layout showcases advertiser products.
Friday, April 12, 13
Self Promotion - Other AlternativesDivision A - Promotion Other Media
Scotsman Community Publications1st
A moving opportunity brands this publication.
Friday, April 12, 13
Self Promotion - Other Alternatives
Division B - Rate Card Design
Friday, April 12, 13
Self Promotion - Other AlternativesDivision B - Rate Card Design
Lake CountryPenny Saver
Clean and classic layout makes this rate card easy to read and understand.
2nd 3rd Genesee ValleyPenny Saver
Nice, large map complements rates and self-promotion.
Friday, April 12, 13
Self Promotion - Other AlternativesDivision B - Rate Card Design
Yorktown Pennysaver1st
Boldly graphic and color coded layout makes it easy to navigate.
Like the informational
quality of this piece.
Friday, April 12, 13
Self Promotion
Classifieds
Friday, April 12, 13
Self PromotionClassifieds
Genesee Valley Penny SaverAd clearly explains the low cost of an automotive classified.
2nd
Friday, April 12, 13
Self PromotionClassifieds
Norwich & Sidney Pennysaver1st
Fun graphic on cover draws
your attention to free
classifieds.
Friday, April 12, 13
Special Promotions
Division A - In Paper Promotion / Special Sections
Friday, April 12, 13
Special PromotionsDivision A - In Paper Promotion / Special Section
Seneca CountyArea Shopper
Activity engages young readers. Great balance of editorial and advertising.
2nd 3rd County Shopper
Cute Halloween ad, appropriate for the holiday. Graphics are fun and engaging.
Friday, April 12, 13
Special PromotionsDivision A - In Paper Promotion / Special Section
Metro Group1st
The shop local double truck is
graphically interesting,
locally focused and well laid
out.
Friday, April 12, 13
Special Promotions
Division B - Separate Sections
Friday, April 12, 13
Special PromotionsDivision B - Separate Sections
Moneysaver Advertising
Great use of single color to tie in entire publication.
2nd 3rd Metro Group
Beautiful tribute to our military. Engaging masthead.
Friday, April 12, 13
Special PromotionsDivision B - Separate Sections
Scotsman Community Publications1st
Great graphic design,
excellent demo of on-line and
print ads. Great sales combo of on-
line and print.
Friday, April 12, 13
Separate Publications
Division A - Magazine
Friday, April 12, 13
County Shopper
Great interior graphic design, beautiful maps
and wonderful use of gray tones.
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Separate PublicationsDivision A - Magazine
Friday, April 12, 13
Separate PublicationsDivision A - Magazine
The Merchandiser
Good layout and excellent use of background graphics.
2nd 3rd Today’s CNY Woman
Gorgeous high-quality cover with great interior design and targeted content make this a great publication.
Friday, April 12, 13
Separate PublicationsDivision A - Magazine
Warsaw Pennysaver1st
Lovely layout with beautiful pictures and
graphic design. Perfection.
Friday, April 12, 13
Separate Publications
Division B - Tabloid
Friday, April 12, 13
Separate PublicationsDivision B - Tabloid
All Island Media
Great use of white space and nice headline text.
2nd 3rd Norwich & SidneyPennysaver
Nice use of text in vertical space.
Friday, April 12, 13
Separate PublicationsDivision B - Tabloid
Tri-State Pennysaver1st
Graphic modern cover and design throughout packs a visual punch
with well designed interior
ads.
Friday, April 12, 13
Community / Customer Service
Division A - Community Support - Good Will
Friday, April 12, 13
Community / Customer ServiceDivision A - Community Support - Good Will
Newsday Media Group
The piece chronicles an act of good will in a way that encourages and motivates the community to get involved and contribute to a worthy cause.
2nd 3rd Metro Group
This article deserves recognition because it highlights a project that makes meaningful connections in the community.
Friday, April 12, 13
Community / Customer ServiceDivision A - Community Support - Good Will
Moneysaver Advertising1st
While the benefit ads may seem like simple gestures,
they are undoubtedly very important to those who receive the much needed
support.
Friday, April 12, 13
Community / Customer Service
Division B - Best Writing
Friday, April 12, 13
Community / Customer ServiceDivision B - Best Writing
Scotsman CommunityPublications
The writing is thoughtful and engaging and balanced perfectly by quotations carefully selected and included in the developing narrative.
2nd 3rd LeRoy Pennysaver
To pack so much thought-provoking information into such a short piece takes great skill.
Friday, April 12, 13
Community / Customer ServiceDivision B - Best Writing
Scotsman Community Publications1st
The article makes a powerful
statement without become overwrought with heaviness.
Friday, April 12, 13
Online Presence
Division A - Website
Friday, April 12, 13
Online PresenceDivision A - Website
3rd Lake Country Pennysaver
The clean layout makes this site easy to navigate and search for content. Straightforward calls-to-action icons on the top right. Very clear and thorough information on sizes and prices for display and classified ads. As a graphic designer, I appreciate that!
Friday, April 12, 13
Online PresenceDivision A - Website
Angola Pennysaver
Clean design and easy navigation makes this website appealing.
2nd Newsday Media Group
The website design is modern and well organized. The site is well trafficked with comments on news stories from its readers and the news content is updated very regularly.
2nd
Friday, April 12, 13
Online PresenceDivision A - Website
Scotsman Community Publications1st
Nice, clean homepage and easy to navigate. Excellent balance of editorial content and
advertising that engages the user. The classified section is nicely segmented so that you can find
what you need easily.
Friday, April 12, 13
Online Presence
Division B - Facebook
Friday, April 12, 13
Online PresenceDivision B - Facebook
Today’s CNY Woman
There is a nice mix of posts driving the user to the print publication's articles, general messages, event announcements and promotions, photos and more. Nice "like" base, too!
2nd 3rd Angola Pennysaver
Publisher does an excellent job using images in their status updates and wall posts and utilizes the cover photo to highlight their product.
Friday, April 12, 13
Online PresenceDivision B - Facebook
Genesee Valley Penny Saver1st
The publisher effectively uses
photos in wall posts and status updates. They work to engage their Facebook fans
by starting discussions and
weekly polling with results published in the print edition.
Friday, April 12, 13
General Excellence Magazine
Division A - Any Amount of Editorial Content
Friday, April 12, 13
General Excellence MagazineDivision A - Any Amount of Editorial Content
Genesee Valley Penny Saver
Good clean layout and excellent use of organizational headings.
2nd 3rd Prime Time Express
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Glossy Holiday cover encourages reader interest. Well organized.
Friday, April 12, 13
General Excellence MagazineDivision A - Any Amount of Editorial Content
The Merchandiser1st
Slick attractive covers, with a
great grid design including full
bleed pages make this the winning
entry.
Friday, April 12, 13
General Excellence Tabloid
Division A - Up To 15% Editorial Content
Friday, April 12, 13
General Excellence TabloidDivision A - Up to 15% Editorial Content
Norwich & SidneyPennysaver
Well designed covers and easy to read interior layout and great individual ad design help this publication win.
2nd 3rd Lake Country Pennysaver
The interior is laid out well and very well organized.
Friday, April 12, 13
General Excellence TabloidDivision A - Up to 15% Editorial Content
Seneca County Area Shopper1st
Good use of ad content, nice center spread.
Entire publication has a clean
layout and easy flow.
Friday, April 12, 13
General Excellence Tabloid
Division B - More Than 15% Editorial Content
Friday, April 12, 13
General Excellence TabloidDivision B - More Than 15% Editorial Content
Scotsman CommunityPublications
Clear masthead works well with advertising/editorial ratio throughout. Great service directory
2nd 3rd Turnpike Pennysaver
Good font selections and banner headings for classifieds.
Friday, April 12, 13
General Excellence TabloidDivision B - More Than 15% Editorial Content
Steuben Courier-Advocate1st
Excellent balance of
editorial and advertising.
Friday, April 12, 13
Friday, April 12, 13