2013 elia nd munich: the future lsp: partnering for innovation
DESCRIPTION
In today’s competitive market, LSPs face multiple challenges for future growth. The industry is changing in giant leaps and LSPs are reinventing themselves as Language Solution Partners as sophisticated customers require services in which technology plays a key role. To meet these demands, Nova and tauyou have partnered in a collaboration that is developing language solutions with a clear focus on innovation. In this session, we will describe the methodology used to identify, develop and test new products and services, and our initial outcomes. Among these innovations, we will comment on Machine Translation and the development of an API to communicate Nova with the customer’s documentation (CMS, webs, social media, etc.), streamlining processes, lowering administrative burdens and expediting the delivery of services.TRANSCRIPT
![Page 1: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/1.jpg)
The Future LSP:
Partnering for Innovation
![Page 3: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/3.jpg)
Porter 5 Forces Analysis
![Page 4: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/4.jpg)
The Need to Innovate
High Power of Buyers
Almost no entry barriers
LowDifferentationof Suppliers
Subsititutes:Online MT
Crowdsourcing
Translation is a
commodity
Market trends:Words producedChanging role of LSP
Internal driver: Ambition for growth
![Page 5: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/5.jpg)
The Hedgehog Concept
![Page 6: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/6.jpg)
Why In Cooperation
Nova Language ServicesKnowledge of the marketClients worldwideProcess and linguistic skills
tauyou <language solutions>Technological skillsInnovation history
![Page 7: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/7.jpg)
A Business Model Canvas
![Page 8: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/8.jpg)
A Business Model Canvas
Blue-chip companies
End clients
Value pricing
Direct salesSEO/SEM
AutomatedsolutionsR+D
Sales
PeopleTime
NewnessPerformance
Cost
Integrators
Technologypartners
SalesHW/SW infrastructure
People
![Page 9: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/9.jpg)
Cooperation Process
Based on Lean principlesIdea GenerationFilteringMinimum Viable Product ImplementationMarket/Customer ValidationProduct ImprovementIterate or Pivot
Cooperationprocess
![Page 10: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/10.jpg)
![Page 11: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/11.jpg)
Why is this Process Useful?
![Page 12: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/12.jpg)
Cooperation First Outcomes
Machine Translation
API
Social Media Translation
![Page 13: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/13.jpg)
BACKGROUNDRomance language combinations
Spanish and Catalan MT since 2002
50% productivity increase
35% margin increase
Better use of language experts
CHALLENGES60% of production in other languages
Medical, legal and financial domains
Attitude of providers toward technology
Partnering scheme
Implementation costs
OBJECTIVES10% margin increase
25% increase in productivity
Faster turnarounds
Integration with CAT workflow
Greater competitiveness, larger accounts
MT - 2009
![Page 14: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/14.jpg)
Double-digit margin increase28% faster turnaroundsImproved TM-MT-terminology processMedical content (clinical trial protocols)
Higher volumes to best providersLower percentage errorDifferent service levels
More competitive quotesMeet aggressive deadlinesLowest complaint rate : 0%
Larger accountsx6 volume increase 2010-201210 Million words in 2012ES ↔ EN CA GL PT EN FR IT
MT - 2012
![Page 15: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/15.jpg)
It is a system level connection that allows the client's system to order translations directly, without requiring manual input.
API
An API is like a direct link between the client's website or CMS and the LSP
![Page 16: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/16.jpg)
BACKGROUNDIncreasing demand of web translation
High volumes of short, regular updates
Management time + multiple versions
Manual copy-pasting
TAUS translation API specifications
CHALLENGESIT development time/costs
Difficult to understand by clients
Implementation and testing with existing clients
Adaptation to open standards and different CMS
OBJECTIVESIncrease customer satisfaction and retention
Reduce PM tasks
Faster turnarounds
Automation of e-contents translation workflow
E-commerce and tech companies
API
![Page 17: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/17.jpg)
API Implementation Timeline
![Page 18: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/18.jpg)
BACKGROUNDImportance of Social Media Marketing
Instantaneous dissemination of a variety of contents
Need to reach final clients in their native language
Need to monitor and manage social media reputation
CHALLENGESLanguage: “Internet Speak”
New Formats
Hybrid Translation
Context-less contents
Fast-response
Workflow and relation with translators
OBJECTIVESPM automation
Creation of a separate Workflow
Design of a new business model
Almost real-time turnarounds
Larger accounts
Social Media Translation
![Page 19: 2013 ELIA ND Munich: The future LSP: Partnering for Innovation](https://reader033.vdocuments.us/reader033/viewer/2022060109/555929a0d8b42a4f3d8b45e2/html5/thumbnails/19.jpg)
ThanksDiego BartolomeCEOtauyou language technology
@diegobartolome
Guillem VidalCOO AV & Interpreting Dpt.Nova Language Services
@NovaLanguageSer