2013 corporate social responsibility report...1 cecp: giving in numbers— 2013 edition . 12 the...
TRANSCRIPT
Corporate Social Responsibility Report
2013
2 The Advisory Board Company Corporate Social Responsibility Report 1
Table of Contents
Our Purpose 3
A Message from our Chief Executive Officer 4
Our People 7
Empowering Our Colleagues to Make a Difference 8
Our Journey to 100% 10
Spotlight Stories of Impact 12
Beyond the Spotlight 18
Our Partnerships 21
Spotlight Stories of Impact 22
National Impact Map 26
In Service to Our Members 28
Beyond Expectation 31
Looking Ahead to 2015 32
2 The Advisory Board Company Corporate Social Responsibility Report 3
Our approach to Community Impact, our Corporate Social Responsibility program, aligns with the award-winning work we do every day to provide strategic solutions and best practice research insights to our members. As a professional services firm, we are able to drive the broadest and deepest social impact through our employee volunteerism efforts. This is why we focus on mobilizing our greatest asset—our human capital—to serve our community partners in the same way we serve our health care and higher education partners, improving the lives of millions of people across the globe as a result.
Our Purpose
4 The Advisory Board Company Corporate Social Responsibility Report 5
services worth almost two million dollars and impacting the lives of more than 10,000 people.
Talented people are the linchpin of both our business and social impact endeavors. The work of these colleagues drives our social responsibility efforts—and is also the focus of this report. In addition, we also
have an unwavering commitment to ethical governance, double bottom-line impact, and environmental stewardship. To learn more
about our work in these areas, I invite you to visit our Community Impact website by clicking here.
Our inaugural Corporate Social Responsibility report highlights incredible stories of impact our colleagues have made on our members, our company, and our communities. I hope you will take a few moments to read them.
OUR PURPOSE
Employee Participation in Community Impact
100%
Lives Impacted
10,000+Reflecting on Our Impact
“This commitment is what made it possible to achieve 100% employee participation in our Community Impact work last year.”Robert Musslewhite, CEO
WATCH THE VIDEO
At The Advisory Board Company, our mission is to solve the most pressing challenges faced by hospitals, health systems, and universities. We strive to help these organizations achieve their highest calling: improving health and educational outcomes for our communities.
Since our company’s founding over 30 years ago, we have lived by a set of core values, including a commitment to serving our community. This is the spirit that animates our business and drives our dedication to volunteer service and social responsibility. Our 2,700 employees want to make a difference, and this aspect of our firm culture is integral to attracting, engaging, and retaining the talented people who work here. This commitment is what drove us to achieve 100% employee participation in our community work last year, providing
Number of Employees Worldwide
2,700+
A message from Robert Musslewhite, Chairman and Chief Executive Officer of The Advisory Board Company
6 The Advisory Board Company Corporate Social Responsibility Report 7
Through our Community Impact programs, we empower our colleagues to create transformative change in their communities using their unique skills and gifts. We do so by supporting policies that enable meaningful service, initiating individual and team partnership opportunities, and encouraging our colleagues to use both their heads and their hearts to make an impact in an area they are passionate about. This approach has helped lead to external accolades such as being named Modern Healthcare’s #1 Large Company to Work For, but most importantly, it has allowed us to retain and develop our talented colleagues as they work to make a difference for our members and in our communities.
Our People
8 The Advisory Board Company Corporate Social Responsibility Report 9
OUR PEOPLE
Why We Serve: #myimpact
WATCH THE VIDEO
Why We Serve
In the video below, Advisory Board colleagues demonstrate what Community Impact means to them. Learn how our work is benefiting others while also helping staff grow personally and professionally.
“It’s a rare and special feeling to do something good just for the sake of [doing] it.”
Hardik Patel, Senior Software Engineer
Empowering Our Colleagues to Make a Difference
How We Serve
Providing our colleagues the necessary tools to comprehensively serve our nonprofit partners generates significant long-term return for our firm. Not only do these efforts strengthen our communities, they also strengthen our workforce due to the invaluable professional development gained through volunteerism. Our program is constantly evolving to put employees in a position to maximize their impact, using each of the following resources:
Time: We offer employees 10 hours of paid daytime leave each month to serve their communities. To our knowledge, this is the leading volunteer leave policy in the nation. In addition, we grant employees additional time off for serving more than 50 hours in a 12-month period.
Skills: We offer our colleagues a wealth of professional and leadership development opportunities to enhance their social impact. These opportunities include serving as a Community Impact Lead for
their department or Executive Advisor (strategic relationship manager) to one of our long-term community partners. In addition, we incorporate significant pro bono workshops into our internal training groups, such as Women in Leadership and the Advisory Board Fellowship, and offer an annual workshop for our colleagues aiming to join a nonprofit board.
Financial Resources: Our firm giving aligns with employee engagement. Each year, employees who devote significant time to volunteer opportunities are encouraged to work with partner nonprofit organizations to complete a grant application. In 2013, we made grants to 23 organizations nationwide. These included several larger-scale strategic grants to organizations whose mission and partnership needs align with our expertise, and who through this partnership can exponentially increase their quality and scope of impact.
Employees Who Enjoyed Bonus Vacation Days
142
Organizations Who Received Grants
23
10 The Advisory Board Company Corporate Social Responsibility Report 11
In 2013, The Advisory Board Company became the first for-profit company of our size to achieve 100% employee participation in community service. At the beginning of the year, when CEO Robert Musslewhite set this goal, it seemed very daunting—especially given that the average national corporate service participation rate is only 30%.1 Ultimately, it catalyzed 100% of our mission-driven staff to serve over 500 community partners through 32,000 hours of service and 65 distinct pro bono projects.
Follow our journey on the next page to see how we did it, and the enormous impact a company can have when everyone is part of making a difference.
VIEW THE FULL INFOGRAPHIC
Our Journey to 100%
1 CECP: Giving in Numbers—2013 Edition.
12 The Advisory Board Company Corporate Social Responsibility Report 13
OUR PEOPLE
Amanda Robison serves in a hands-on capacity at Special Love’s summer camp.
Employees Who Gained New Skills from Volunteering
67%Spotlight Stories of Impact
Amanda’s Monetized Impact
$45,000+
Amanda Robison: Beyond Volunteerism
Through her work on no fewer than seven distinct service initiatives, Amanda Robison —winner of the 2013 Community Impact Leadership Award—exemplifies what it means to serve her community with enthusiasm and passion. As an advisor developing collaborative partnerships between local clinics and area hospitals, a camp counselor brightening the lives of children with cancer, vice-chair of the Junior Board at Compass, and a pro bono consultant on everything from database creation to capacity building, Amanda has directly contributed over $45,000 in monetized impact enhancing public health outcomes in Washington, DC.
As a volunteer with Special Love, a Washington, DC-based nonprofit organization that supports children with cancer and their families, Amanda lends her energy and enthusiasm as well as her professional expertise.
Working with Special Love is so rewarding. I helped develop a donor database that directly saved them $12,000. And because of the hours I racked up through this and other service projects, I was able to use three extra days of paid time off to volunteer at Special Love’s camp and work directly with the kids—I couldn’t have done that without the Advisory Board’s support.”
Amanda was part of a team that created an automated evaluation framework for the DC Primary Care Association (DCPCA), enabling more accurate and efficient measurement of the impact of each individual community clinic across the Washington, DC metro area. This work empowers community health clinics to better understand the characteristics and needs of the patient populations they serve and directly fosters better coordination with hospitals and health governing bodies. This deliverable, which ultimately helped to ensure greater access to high-quality care for 80,000 patients in the DC metro area, would not have been possible without the unique expertise of Amanda, Rob Rodkey, Shishir Viriyala, and Bianka Roy.
I feel fortunate that this spirit of service is so ingrained in the culture at the Advisory Board. The optional 10 hours a month [paid leave] gives me the flexibility I need to attend meetings with pro bono clients like DCPCA and really develop an understanding of what they need by seeing what they do during regular business hours.”
Beyond serving communities here and across the country, Amanda’s volunteerism is a vehicle for her professional
development. She is among the 67% of Advisory Board pro bono participants who learned or developed new skills through their Community Impact work. In Amanda’s case, the exposure to community clinic data she gained through her pro bono work with
DCPCA directly applies to a new business opportunity currently being considered by her team, giving them a potential competitive advantage that has been lauded by her manager and other senior leaders.
Patients Receiving Greater Access to High-Quality Care
80,000+1
14 The Advisory Board Company Corporate Social Responsibility Report 15
OUR PEOPLE
SMALL SHARE: Conscious Consumerism Through Cause Marketing
Our nation’s capital, where the Advisory Board
is headquartered, is a city with stark contrasts: while one in eight households in the area struggle with hunger,2 there are hundreds of restaurants that serve thousands of patrons each day.
Motivated by the Social Innovation Challenge, one team used cause marketing to attack hunger in Washington, DC. They created Small Share, a socially driven technology that channels the combined economic power of individual consumers to drive social responsibility at restaurants. Small Share allows users
to identify participating restaurants, pay for their purchases, learn about anti-hunger initiatives, and track their impact. Participating restaurants donate a “small share” of every sale made using the app and receive advanced analytics around customer loyalty and demographic tracking.
The Small Share team is well positioned for large-scale future successes because of the support provided by the Advisory Board. Through the Innovation Challenge, the team sold a senior Advisory Board executive on joining their board and secured a large volunteer and customer base made up of their colleagues. The team is in the process of launching their app and is in partnership discussions to merge with one of the largest hunger-focused nonprofits in the Washington, DC area.
The Innovation Challenge Small Share Team pitches to senior Advisory Board executives on investing in their effort to combat hunger.
5 days. 2,700 employees. 1 big impact.
WEEK OF SERVICE 2013
The Innovation Challenge: From Inspiration to Action
In the spring of 2013, the Advisory Board launched its first Community Impact Innovation Challenge, a competition designed to encourage employees to volunteer their time and come up with creative ways to improve their communities. The challenge gave participants an outlet to identify pressing social problems, think comprehensively about how to address them, and work as a team to develop an original solution.
Employees throughout the firm were invited to participate, but the barriers to completion were steep. Participants were required to complete a fellowship comprising multiple training courses, and engage in both hands-on volunteerism as well as consultation with experts in their chosen area of focus. These requirements enhanced both the empathy and expertise with which participants approached the social challenge they were addressing through their innovation. While the challenges were great, the benefits were ultimately greater: throughout the fellowship, participants received coaching and mentorship from preeminent social innovation leaders and issue area experts, a perk the finalists said strengthened not only their deliverables but their career progression as well.
From an initial pool of more than 20 teams, four finalists were chosen to pitch their initiatives for the chance to win executive mentorship and thousands of dollars in seed capital. These pitch presentations capped off the third annual Advisory Board Week of Service. Finalist teams presented groundbreaking proposals on issues ranging from hunger and veterans’ services to global health access and promoting volunteerism via social media. The following profiles detail the remarkable efforts of the two winning teams.
Hours of Service
3,500+
Cash and Product Donations
$100K+
Service Projects Initiated
50
Department-based teams of Advisory Board colleagues impacted their communities far and wide through their chosen service projects. Dedicated individuals planted trees, cleaned local parks, served meals at shelters, and created care packages for vulnerable populations. The teams also shared their skills: many events focused on speed networking, organizational branding, and resume and interview prep courses.
2
2 Izadi E, DC Centric (2012). “DC Has Fifth Largest Homeless Population.” http://dcentric.wamu.org/jp/d-c-area-has-fifth-largest-homeless-population.
16 The Advisory Board Company Corporate Social Responsibility Report 17
OUR PEOPLE
AFFECTUS: Corporate Volunteering, Mobilized
In today’s increasingly mobile world, much of the coordination and momentum that goes into planning events occurs online. Unfortunately for volunteer-based organizations, very few technology applications employ social networking to activate volunteer teams around an organized strategy of impact. The AffectUs team decided to change that.
A group of community-minded colleagues with expertise spanning engineering, marketing, design, and project management, the AffectUs team developed a mobile platform that will make corporate volunteer programs accessible, social, trackable, and incentivized. Not only does the AffectUs app allow for easy tracking of service hours, it also helps companies like the Advisory Board leverage existing leadership and expertise to make an even greater impact by efficiently sharing best practices in community volunteerism and deep analytics with a wide audience.
AffectUs’s success demonstrates what’s possible through the Advisory Board’s collaborative approach to pro bono work. The cross-functional team’s diversity of skills and experience put them in a unique position to design a functional solution, which in this case was the first mobile technology application ever developed in-house at the Advisory Board. Each team member, driven to make a positive difference in the lives of others, came away with tangible professional skills that have propelled their career growth. Additionally, they saw the potential to make an impact on a large scale—creating a means for staff to connect across teams and office locations to impact their communities—and
set their sights accordingly. Their new app is scheduled to roll out firm-wide in late 2014, with the hope of expanding to other organizations by 2016.
(Above): Sample screen showing how AffectUs catalogs events by type and date.
(Left): Sample event screen.
OverviewDetails
Category
Hunger & Homelessness, Poverty & Economic
Mobility
Type
Hands-on
Seats available
14 (15 total)
What we’ll be doing
We will be helping in the warehouse on one of several
projects. Most activities involve some type of food,
JANUARY 1, 2014 JANUARY 31, 2014
YOU PEERS
HOURS
EVENT TYPES
Day Month Year
CATEGORIES VS. PEER GROUP
Food Banks
Pet Shelters
Mentoring
Environmental
30
20
40
10
5
3
0
18 The Advisory Board Company Corporate Social Responsibility Report 19
Jeff YocumDevelopment Manager, iRound
As the Community Impact Lead in our Philadelphia-area
office, Jeff leverages his core data skills to help a local nonprofit, For Pete’s Sake, improve its respite care services, the value of which has led to a larger-scale partnership with the organization. In addition, he works with students at Penn State’s College of Industrial Engineers to develop projects that mirror real-life technology challenges faced by his team at the Advisory Board and mentors students throughout the semester as they work to find solutions.
Lesley RobinsonSenior Manager, Operations
Lesley serves as a shining example of the impact a
committed individual can make on a community. She created both a weekly Meals on Wheels route and monthly dinner shift at Ronald McDonald House that she and her Austin teammates run autonomously, providing consistent and critical support to dozens of families in need.
James HurleyResearch Analyst, Education Advisory Board
Since joining the firm in early 2013, James has made an
immediate impact as the Executive Advisor to DC-based Metro TeenAIDS, helping the Advisory Board to build a stronger relationship through hands-on and pro bono work to meet a critical public health need. James has also played a key role in expanding our firm’s diversity efforts, helping to pioneer the LGBT Talent Networking Group and facilitating opportunities for his fellow members to take on community initiatives of interest through his affiliation with the Capital Pride Alliance Foundation.
Emily BoudreauAnalyst, Research and Insights
In her second week at the Advisory Board, Emily joined a
pro bono project team that ultimately provided the Medical-Legal Partnership (MLP) with an in-depth guide to best practices at children’s hospitals. This work enabled MLP to replicate its programs more rapidly, ultimately providing support to a larger group of people with a wide range of needs. Emily’s early exposure to pro bono work accelerated her career development, and she now serves as the Executive Advisor to the MLP team.
Evan FarberGeneral Counsel
Serving as a board member at Children’s Law Center (CLC), Evan has helped develop a broader
firm relationship that yielded three in-depth pro bono projects focused on CLC partnerships with health care organizations and a significant increase in staff volunteerism with CLC. Evan’s inspired commitment recently garnered him the Washington Metropolitan Area Corporate Counsel Association’s Community Service Award.
Renee DesilvaExecutive Director, Performance Technologies Marketing
Renee serves as a strategic advisor to Urban Alliance, applying her extensive marketing skills to help their signature high school internship program expand to multiple new markets. Renee also makes an impact within the firm: her passion for helping women develop into empowered leaders led her to become a founding member of the Women in Leadership program at the Advisory Board, leading to improved support of women on the track to executive leadership. The Women in Leadership participants also engage in significant pro bono efforts on behalf of nonprofits empowering girls to become future leaders. Renee’s efforts were recognized earlier this year when she received the Washington Business Journal’s “Women Who Mean Business” delegation.
OUR PEOPLE
The commitment of Amanda and the Social Innovation Challenge teams is exceptional, but they are not exceptions. While we are proud to note the statistics associated with our 100% achievement, it is the stories of our staff’s volunteerism that truly convey the impact of their efforts. The in-depth profiles above speak to the depth of our colleagues’ commitment, while the short examples below illustrate just a few of the many ways that our employees are making a difference.
These examples are just a few of the many ways our employees are making a difference.
Beyond the Spotlight
20 The Advisory Board Company Corporate Social Responsibility Report 21
In Service to Our Communities: Our Impact Nationwide
At the Advisory Board, we recognize that our community partnerships are defined by mutual benefit. By maximizing our talent through cross-functional teams, our partner organizations gain from our innovative best practices, while our employees benefit professionally by developing new skills and increased leadership experience. The following stories of impact illustrate what is possible when two organizations fuse their complementary skill sets with a common goal of increased impact.
Our Partnerships
22 The Advisory Board Company Corporate Social Responsibility Report 23
Community of Hope
“The work that The Advisory Board Company did…has reached and touched every single patient who has come through our doors.”
Leah Garrett, Community of Hope
WATCH THE VIDEO
Development team creating a job training program for COH’s newest clinic, to the Revenue Cycle team increasing COH’s Medicaid reimbursement. We also tapped health care performance experts from our Southwind division that enabled COH to become the first community health center in Washington, DC to receive Level 3 Patient-Centered Medical Home recognition, allowing for greater expansion of services to those in need.
Results: $135,000 in monetized impact; 3,366 additional patients supported; 12 birthday parties thrown
Samaritan Health Center: Using Cross-Functional Skills to Meet Partner Needs
What happens when 10 employees across four divisions and three cities come together to solve a problem? A Durham, North Carolina, community health clinic
transitions from managing crises to building a health care enterprise, and thousands of additional patients receive affordable, life-saving care.
After developing a business plan to address Samaritan Health Center’s core operational issues, the Advisory Board pro bono team discovered an opportunity to strengthen the clinic on a larger scale: devising a strategy to improve overall efficiency and drive future growth and autonomy. Applying
OUR PARTNERSHIPS
Our work with Community of Hope, Samaritan Health Center, and DC Scores exemplifies the commitment, passion, and spirit of generosity that our colleagues bring to every effort they undertake, both for our members and our community partners.
Community of Hope: Holistic Solutions Through Targeted Expertise
Our work with Community of Hope (COH), a federally qualified health center and comprehensive service provider for families in need, illustrates our focus on serving as a comprehensive strategic partner to the community organizations with whom we collaborate. In this partnership as in all others, we strive to create an effective strategy based on the high-level challenges faced by the organization and our firm’s areas of specific expertise. Tracking our holistic support against a yearly impact plan, we work to make tangible progress
against the seemingly intractable social problems COH exists to solve.
2013 saw an outpouring of time and effort from teams across the firm to lend their expertise where the greatest impact was possible. These efforts encompassed a range of projects, from our Talent
Spotlight Stories of Impact
Participating Advisory Board Offices
3
Volunteered Hours
768+
72Staff Volunteers
Divisions That Served
24Participating Advisory Board Offices
3
10Staff Volunteers
Divisions That Served
4
2
1
24 The Advisory Board Company Corporate Social Responsibility Report 25
In early 2013, DC Scores sought Advisory Board support to create its first-ever major fundraising campaign.
Through 102 hours of in-kind consulting services, the Fellowship team leveraged their sales and marketing expertise to develop a comprehensive long-term strategy that emphasized the significant social return on investment for donors. The anticipated yield of the project is an additional $1.1M in program funds raised, expanded tracking capacity to triple the amount of time through which student outcomes can be recorded (from three years to nine), and the ability to serve an additional 200 children.
These outcomes further strengthened the collaborative relationship between DC Scores and the Advisory Board. In addition to the Advisory Board providing a Community Impact grant and hands-on volunteers throughout the year, our chief research officer Chas Roades chairs the board of DC Scores and has inspired partnerships that draw on the Advisory
Board’s unique skill sets. This holistic support paves the way for future efforts focused on building the scope and impact of the program to serve even more children across the city and country.
OUR PARTNERSHIPS
Leah GarretttCommunity of Hope
Samaritan Health Center
“The Advisory Board has provided us…a business plan that will allow us to have a transformative model that we hope other clinics across the country can emulate.”Dr. Alan Lassiter, Samaritan Health Center
WATCH THE VIDEO
their collective Advisory Board skill sets—in-depth research, talent development and coaching, and data analytics technology —the team assessed the regional health services landscape and created a strategic plan focused on differentiating Samaritan’s core strengths. The plan was strengthened and pressure-tested during three “Think-a-Thon” sessions, a unique Advisory Board offering during which the entire research division shuts down for a half-day to focus on generating strategic best practice research and insights on key questions nonprofits face.
The result of this collaboration, with the help of Samaritan partners, will support an anticipated 100% volume increase over the next two years. Additionally, due in part to Advisory Board research and brand recognition, foundations have stepped up to provide $310,497 in additional grant and matching grant funding to date.
Results: 100% volume increase over the next two years; $310,497 in additional grant funding
The Advisory Board Fellowship: Hardwired Impact
The Advisory Board Fellowship—a hallmark of our professional development program —is a year-long engagement that offers talented mid-level employees unique training opportunities, increased visibility with executive leadership, and the chance to build their professional network across an ever-growing workforce. The Fellowship is anchored by a team pro bono project through which we offer the time and efforts of our high-potential employees to our community partners.
2013: 35 fellows; 5 projects; 800 hours; and $122,470 of monetized impact
DC SCORES: 2013 Fellowship Featured Partner
DC Scores aims to inspire children and teenagers to lead healthy lives, be engaged students, and have the confidence and character to positively impact the world.
Additional Children Served
200
Volunteered Hours
102
Anticipated Yield
$1.1M
(Above): The Advisory Board Company team is shown here at the annual SCORES Cup soccer tournament.3
26 The Advisory Board Company Corporate Social Responsibility Report 27
MERCY COMMUNITY HEALTHCAREFranklin, TN
Drew on knowledge gained from member reports to provide an analysis of federally qualified health center hospital best practices and guidance on how to qualify for the 340B drug program.
mercycommunityhealthcare.org
UNITY HEALTHCAREWashington, DC
Analyzed and benchmarked clinician compensation across similar organizations to better inform staff pay and keep Unity Healthcare competitive and profitable.
unityhealthcare.org
DC PRIMARY CARE ASSOCIATIONWashington, DC
Developed an automated measurement scorecard analyzing quality, access to care, and utilization metrics to help DCPCA members better understand and ultimately better serve their patient population.
dcpca.org
GLIDESan Francisco, CA
In the process of giving research and consulting support around potential strategic partnerships resulting from the Affordable Care Act. Additionally, teams taught a session for staff on thriving in a managed care environment.
glide.org
MISSION OF MERCYPhoenix, AZ
Documented best practices in asthma education and management programs and created a pre- and post-education evaluation as well as a guide to extending education beyond the classroom.
amissionofmercy.org
VOLUNTEER HEALTHCARE CLINICAustin, TX
Provided both strategic and in-depth technical guidance to support the transition to electronic medical records.
volclinic.org
MEDICAL-LEGAL PARTNERSHIPBentonville, AR
Planned and executed a national meeting to highlight best practices amongst leading children’s hospitals across the country, ultimately resulting in reduced readmissions and healthier kids.
medical-legalpartnership.org
OUR PARTNERSHIPS
1
2
3
4 5
6, 7
Community of Hope, Samaritan Health Center, and DC Scores are three of the hundreds of community organizations that we were fortunate to partner with in 2013. As we examine our overall Community Impact goals, chief among them is driving our ability to scale successful solutions at the local and regional levels, particularly among our public health and community clinic partners. The below impact map provides a sense of the breadth of impact we drive in our area of greatest expertise—health care.
1
2
3
4
5
6
7
BEYOND THE SPOTLIGHT
National Impact Map
28 The Advisory Board Company Corporate Social Responsibility Report 29
OUR PARTNERSHIPS
have showcased innovations such as developing networks for unfunded patients in rural areas and partnering with community health clinics to decrease the incidence of patients relying on the emergency department for primary care.
The Advisory Board Company is proud to work alongside our members and community partners in improving the health and well-being of our neighbors throughout the country. The following section details how we plan to further develop our capacity for serving the public good over the next two years.
IN SERVICE TO OUR MEMBERS
Enhancing Public Health Through the Spirit of Generosity
At the Advisory Board, our business is social impact. We come to work each day motivated by the fact that our successes will ultimately improve the state of health care. Our partnership with over 3,600 global hospital and health system members gives us an unparalleled depth of understanding and reach across the health care industry. We take this privileged position seriously, recognizing that the quality of our work directly impacts the value these mission-driven organizations provide to their patients. Whether saving our members hundreds of millions of dollars against their bottom lines or supporting an historical drop in mortality rates, we provide operational solutions that save our members time and effort so they can focus on their true mission: saving lives.
We consider improving the health of our communities to be our highest calling, so naturally our business work is central to our Community Impact efforts. It is also why we work so closely with our nonprofit partners to improve the health of our communities, calling upon the same skills and motivation
that enable success for our members to drive our community benefit work. At a November meeting hosted in partnership with Intermountain Healthcare, the Advisory Board presented our first-ever fully pro bono-driven national meeting—an in-depth assessment of best practices in community benefit programs across the country. The success of this meeting, combined with an abundance of member requests, inspired us to create similar future offerings and expand the scope of our pro bono community benefit work.
Results: Presented our first-ever pro bono-driven national meeting
In hopes of inspiring and expanding innovative member impact efforts across the country, we leverage our wide reach within the health care industry to publicize the impressive ongoing work at many of our member institutions. Each month our Daily Briefing electronic newsletter, read by more than 140,000 health care leaders across the country, profiles a member executive to illustrate how their organization uses its power as an anchor institution to drive community benefit. Profiles of executives such as Mikelle Moore and Dennis Dahlen
Global Hospital and Health System Members
3,600+
Readers of the Daily Briefing
120,000+
30 The Advisory Board Company Corporate Social Responsibility Report 31
This report highlighted how our 2013 success stories strengthened the culture of impact embedded within The Advisory Board Company. This culture has resulted in significant benefit in our communities and a transformative impact on our individual partners. As we move into 2014, we hope to take the lessons learned from our successes working with individual organizations and enable our staff and our partners to expand that impact.
Beyond Expectation
32 The Advisory Board Company Corporate Social Responsibility Report 33
Looking Ahead to 2015Catalyzing Impact at Scale: Member Support Plan
To truly scale our impact, we need to continue to focus on building a powerful internal program while also enabling our more than 4,100 member organizations to maximize their social benefit. We will continue to provide significant pro bono support to community benefit programs while also taking on several new initiatives: developing hospital staff skills-based volunteer programs in partnership with the Billion + Change leadership committee; partnering with health systems to improve the public health of our communities by building regional collective impact models; and developing best practice research studies and toolkits on areas of potential social improvement such as decreasing the environmental footprint of hospital supply chains.
OUR PARTNERSHIPS
Co
mm
unity ImpactCause Communiti
es
• U
nd
erst
and
the
issu
es •
Engage in service-learning • Commit to making a di�erence • Advance your impact •
Public Health
Hunger
Sustainability
Education
Women’s Empowerment
Veterans’ Interests
Social Innovation
Homelessness
We look forward to reporting back on what we hope will be an expanded impact footprint in our next biannual review in 2016, to include a deeper dive on our environmental and governance practices.
Cause Communities: Collective Staff Impact on Issues of Personal Importance
This report outlined how we support staff in making an impact as individuals, within their teams or via firm-wide focus areas. In 2014, we will provide staff the opportunity to unite on issues they care about and together set the direction for how to make an impact not on a specific organization, but in an entire issue area. These “Cause Communities” will be supported by the firm, but passionate volunteer staff leaders and the collective participants will have the ultimate responsibility and decision-making authority for how to drive social good in their area of interest.
34 The Advisory Board Company Corporate Social Responsibility Report 35
Project DirectorsGraham McLaughlinRachel Tappis
Contributing ConsultantsMariesa MartinMichelle Paquin
DesignerKim Dixson
Creative DirectorKaren Montgomery
ProoferLauren Walsh
Web EditorHeidi Atlas
Image Credits
Page 2–3: Virginia Filer, Nini Jin.
Page 6–7: Nini Jin.
Page 11: Phoenix Walter.
Page 13: Images provided by Special Love.
Page 15: Brad Hartland
Page 16–17: Image provided by AffectUs team.
Page 19: Nini Jin
Page 20–21: Virginia Filer, Nini Jin.
Page 25: Image provided by DC Scores.
Page 30–31: Virginia Filer, Nini Jin.
Video Credits
Reflecting on Our Impact: Bill Coughlan, Virginia Filer, Brad Hartland, Joe Shrum, Stephen Shorter, Adam Young.
Why We Serve, #myimpact: Virginia Filer, Brad Hartland, Jesse Schoch.
Community of Hope: Kevin Good.
Samaritan Health Center: Kevin Good.
2445 M Street NW, Washington DC 20037 P 202.266.5600 | F 202.266.5700
advisory.com
28
519