2013 candidate experience - lessons learned
DESCRIPTION
Observations about the data we acquired in 2012 from the Candidate Experience Awards. see www.thecandes.org for whitepaperTRANSCRIPT
![Page 1: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/1.jpg)
2 0 1 3 - C a n d i d a t e E x p e r i e n c e - 2 0 1 3
![Page 2: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/2.jpg)
C U R R E N T S T A F F I N G M O D E L
Inspiration Definition 6 Lessons Learned
![Page 3: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/3.jpg)
17,500
Candidates
Complete
Survey
17,500
Candidates
Complete
Survey
![Page 4: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/4.jpg)
2012 North American Winners!
![Page 5: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/5.jpg)
5
![Page 6: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/6.jpg)
Definitions are Important: What is a ‘Candidate’?
A.Everyone who can possibly do the job.
B. Everyone who expresses interest in a specific opportunity.
C. Every qualified applicant.
D. The ‘Finalists’ we bring in to interview & select.
E. All of the above.
![Page 7: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/7.jpg)
Definitions are Important: What is a ‘Candidate’?
B.
![Page 8: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/8.jpg)
Definitions are Important: What is the Candidate Experience?
… the attitudes and opinions that people form while seeking to work for your firm…
Source: CareerXroads Candidate Experience monograph, March, 2011
… regarding your recruiting process; the stakeholders in the process; the work itself; your company as a place to work…
… the subsequent actions of the candidates and their impact on the performance of your company.
![Page 9: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/9.jpg)
9
Definitions are Important: What is the Candidate Experience?
![Page 10: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/10.jpg)
10
![Page 11: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/11.jpg)
11
company performanceSales
new hire time to performCandidate Quality
H i r e C o n v e r s i o n R a t e
RetentionCompensation
Lesson # 1 – “Know My Value”
![Page 12: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/12.jpg)
12
![Page 13: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/13.jpg)
13
![Page 14: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/14.jpg)
Source and apologies: Non Sequitur, Wiley Miller 8/28/10
Black hole
Lesson # 2 – “Walk in My Shoes”
![Page 15: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/15.jpg)
Source: CareerXroads survey, 2011
BUT ONLY 7% of Employers…
have EVER attempted to ‘MYSTERY-SHOP’
Their entire recruiting process
http://www.ereexpo.com/2011spring/conference/agenda/conference-sessions/#session-256
Source: CareerXroads Colloquium survey, 2011
53% of recruiters have applied to their own jobs.
How many steps in your hiring process……from the candidates point of view?
![Page 16: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/16.jpg)
16
Lesson # 3 – “Hear Me Now”
![Page 17: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/17.jpg)
17
59.7%
“No”
40.3%
“Yes”
Employers said,
Do you listen to candidates when they APPLY?
9.1% of theCandidates said they were asked,
Source: theCandEs.org, 2012
“…before beginning the application would you be willing to provide feedback immediately
after completing the application?”
![Page 18: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/18.jpg)
18
![Page 19: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/19.jpg)
19
Do you listen to finalists?
Employers said,
“No”
“Yes”
63.3%
36.7%
12.8% of(College) Finalists
Agreed(20% for ALL)
Source: theCandEs.org, 2012
![Page 20: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/20.jpg)
20
Lesson # 4 – “Speak Clearly”
![Page 21: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/21.jpg)
21
Align communication methods to your audience
![Page 22: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/22.jpg)
22
Candidates (Online)
![Page 23: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/23.jpg)
23
Candidates (Traditional)
![Page 24: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/24.jpg)
24
Source: mobile recruiting camp presentation, Chris Hoyt, Pepsico, Fall, 2011
![Page 25: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/25.jpg)
...TEXT, call or chat with recruiters?
...navigate to your firm’s m.enabled Career Site & search for new jobs?
...CHECK their resume STATUS?
...APPLY for a job with a previously saved profile?
36%
3.2%
19.4%
32%Source: CareerXroads survey, Fall, 2011
How Mobile-enabled are you?
![Page 26: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/26.jpg)
26
![Page 27: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/27.jpg)
27
![Page 28: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/28.jpg)
28
Lesson # 5 – “Answer Truthfully”
How frequently does this position come open?
What is the profile of the last person to compete successfully for this position?
What happened to the previous incumbent?
![Page 29: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/29.jpg)
29
You have Questions.
We’re ready with
honest answers.
![Page 30: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/30.jpg)
30
Lesson # 6 – “Deliver What You Promise”
![Page 31: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/31.jpg)
31
…our online application can be completed in less than two minutes.
…all candidates…reviewed and communicated…1-20 days.
You must make a promise……before you can deliver on it
![Page 32: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/32.jpg)
43.7%43.7% 45.9%45.9% 10.4%10.4%
How do you rate your company’s ability to communicate with UNQUALIFIED candidates?
![Page 33: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/33.jpg)
43.7%43.7% 37.5%37.5% 8.3%8.3%
How do you rate your company’s ability to communicate with QUALIFIED candidates
That are NOT SELECTED as finalists?
![Page 34: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/34.jpg)
17.9%17.9% 38.5%38.5% 43.6%43.6%
How do you rate how you were treated When you were NOT SELECTED by [Company Name]?
![Page 35: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/35.jpg)
35
How do you treat unqualified candidates?
Nothing – 10%
Other – 31.6%“automated message”
Required – 30.0%
Source: theCandEs.org, 2012
…w/ feedback – 6.7%
Not Required - 21.7%
![Page 36: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/36.jpg)
36
How [10,000] candidates said they were rejected:
Automated email
‘Do not Reply’
Recruiter
phone call
Check status
Hiring M
gr
None of
the above
Source: theCandEs.org 2012
Recruiter
Hiring M
gr
phone calll Other
48.7%
![Page 37: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/37.jpg)
28.8%28.8%
How likely are you to change (+ or-) as a CUSTOMER of [Company Name]?
24.9%24.9%46.3%46.3%
Unlikelyto
changeLikely
tochange
![Page 38: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/38.jpg)
31.7%31.7%
How likely are you to REFER someoneto [Company Name]?
17.7%17.7%50.6%50.6%
![Page 39: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/39.jpg)
How likely are you to REFER someoneto [Company Name]?
31.7% 17.7%50.6%M M MXX X BB B
There are differences between (M) Millennials and (B) Boomers
![Page 40: 2013 Candidate Experience - Lessons Learned](https://reader036.vdocuments.us/reader036/viewer/2022062404/554e3d18b4c905f4478b4dc7/html5/thumbnails/40.jpg)
#1 – “Know My Value”#2 – “Walk in My Shoes”#3 – “Hear Me Now”#4 – “Speak Clearly”#5 – “Answer Truthfully”#6 – “Deliver What You Promise”
C U R R E N T S T A F F I N G M O D E L