2013 california investor webinar
TRANSCRIPT
2013 CALIFORNIA INVESTOR SURVEY
Survey Methodology
719 online surveys conducted in April 2013
Respondents: REALTORS® who have worked with investors in 12 months prior to April 2013
Sample error: 3.5% at 95% confidence interval
REALTORS®’ GENERAL INVESTOR BUSINESSInvestor Market Overview
39%
investor portion of business
Median: 5 Investor Clients
1 3 5 7 9 12 15 20 22 25 28 32 45 55 100
104
0.0%2.0%4.0%6.0%8.0%
10.0%12.0%14.0%16.0%18.0%20.0%
Number of Investor Clients
Q: How many investor clients do you have?
Median: 3 Investor Transactions in 2012
1 3 5 7 9 11 13 15 18 23 28 35 38 50 75 900.0%
5.0%
10.0%
15.0%
20.0%
25.0%
Number of Investor Transactions
Q: How many investor transactions did you conduct in 2012?
LAST INVESTOR TRANSACTION
Buyers Dominate Investment Transactions
77%
23%
BuyerSeller
Q: What type of transaction was it?
Nearly Half of Transactions Were Conducted in Southern CA
Another State
Northern CA
Central Valley/Other CA
Southern CA
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
0.5%
23.9%
26.0%
49.6%
Q: Where was the property located?
Single Family Homes Dominate Investor Market
Single family home
Multifamily Other Bulk sale0.0%
10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%
78.0%
13.7%7.2%
1.1%
Q: What type of property did your investor client purchase/sell?
67% of Sales Were Single Units, the Remainder were…(Median: 1 Unit)
2 4 6 8 10 13 15 20 45 57 450
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
Number of Units
Q: How many units were purchased/sold?
Nearly Half of Transactions Listed Below $250k
$250 or less $251-500 $501-$1,000 $1,000+0%5%
10%15%20%25%30%35%40%45%50%
46%
33%
14%7%
Listing Price (In Thousands)
Q: What was the initial listing price?
Nearly Half of Transactions Sold Below $250k
$250 or less $251-500 $501-$1,000 $1,000+0%5%
10%15%20%25%30%35%40%45%50% 46%
35%
13%
6%
Sale Price (In Thousands)
Q: What was the final sale price?
Median Listing Price 1% > Sale Price
Listing Sale$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000$275,000 $272,500
Cost of Doing Business is $10k or Less for Nearly Half of Investors
$0-1 $1-10 $10-50 $50-100 $100-1,000
$1,000+0.0%5.0%
10.0%15.0%20.0%25.0%30.0%35.0%40.0%
6.7%
37.5% 36.1%
6.7%11.9%
1.1%
Transaction Cost (In Thousands)
Q: How much did it cost to purchase/sell the property?
Median Transaction Cost Relative to Sale Price is Highest in $251-500k Price Range
$250 or less
$251-500 $500+$0
$100,000$200,000$300,000$400,000$500,000$600,000$700,000$800,000
4.3%5.3% 5.1%
Median Sale PriceMedian Transaction Cost
Sale Price (In Thousands)
Cost of Doing Business is $10k or Less for 2/3 of Buyers
$0-1 $1-10 $10-50 $50-100 $100-1,000
$1,000+0%5%
10%15%20%25%30%35%40%
30%
37%
21%
4%8%
1%
Transaction Cost (In Thousands)
Q: How much did it cost to purchase/sell the property?
Cost of Doing Business is $50k or Less for Majority of Sellers
$0-1 $1-10 $10-50 $50-100 $100-1,000
$1,000+0%5%
10%15%20%25%30%35%40%45%50%
29%
14%
44%
3%9%
1%
Transaction Cost (In Thousands)
Q: How much did it cost to purchase/sell the property?
Median Days on Market: 15
0-30
31-60
61-90
91-180
180-365
365+
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
65.5%
17.2%
4.7%
8.1%
4.1%
0.3%
Day
s on
Mar
ket
Q: How many days was the property on the market?
Buyer Median Days on Market: 15Seller Median Days on Market: 25
0-30
31-60
61-90
91-180
180-365
365+
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0%
Sellers Buyers
Day
s on
Mar
ket
Q: How many days was the property on the market?
Nearly Half of Sellers Owned Property Less than 1 Year(Average: 7 Years)
Less than
11-2 2-3 3-4 4-5 5-6 6-7 7-10 10-
2020-30
30+
0.0%5.0%
10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%50.0%
47.1%
10.0%4.3%2.9%5.7%4.3%
1.4%
11.4%5.7%
1.4% 5.7%
Years
Q: How many months did the seller own the property?
2/3 of Investors Rented their Properties
26%
66%
8%
FlipRentalOther
Q: What was the intended/actual use of the property?
Sellers More Likely to Flip Properties
AllBuyers
Sellers
0%10%20%30%40%50%60%70%80%90%
100%
26%20%
44%
66%73% 44%
8% 7%12%
OtherRentalFlip
Q: What was the intended/actual use of the property?
Most Investors Made Minor or No Repairs
17%
49%
25%
10%
NoneMinor cosmeticMajor cosmeticMajor remodeling
Q: What type of rehabilitation/remodeling was done to the property?
Median Remodeling Cost: $10,000
$0
$1-1,
000
$1,00
0-5,00
0
$5,00
0-10,0
00
$10,0
00-20
,000
$20,0
00-30
,000
$30,0
00-40
,000
$40,0
00-50
,000
$50,0
00-75
,000
$75,0
00-10
0,000
$100
,000-5
00,00
0
$500
,000+
0.0%4.0%8.0%
12.0%16.0%20.0%
Remodeling Cost
Q: How much did your client invest in rehabilitating/remodeling the property?
Median Rehab Cost Ratio is Lowest in Higher Sale Price Range
$250 or less
$251-500 $500+$0
$100,000$200,000$300,000$400,000$500,000$600,000$700,000$800,000
4.2%
3.6%
3.4%
Median Sale PriceMedian Rehab Cost
Sale Price (In Thousands)
Top 5 Reasons for Buying/Selling Now
location
personal
low interest rates
good price
profit potential
0.0% 10.0% 20.0% 30.0% 40.0%
3.9%
5.5%
9.8%
25.9%
33.7%
Q: What motivated your client to buy/sell now?
75%of Investors Own 1-10 Other Properties
None1
2-56-10
11-2021-50
50-100100+
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
12.8%14.5% 46.4%
14.2%
6.6%3.1%
1.7%0.7%#
of Other Properties
Q: How many other investment properties does your client own?
Other Investments Primarily Located in SoCal
Another Country
Another State
Northern CA
Other CA
Southern CA
0.0% 10.0% 20.0% 30.0% 40.0% 50.0%
0.3%
4.7%
21.2%
29.3%
44.4%
Q: Where are those properties located?
Most Properties Were Found on MLS
59%22%
6%4%
4%
2%
1%
1%
MLSMy listingOtherAnother agent's private listingDirectly from sellerClient found propertyBankFannie Mae
Q: How did you find the property for your client?
How Buyers & Sellers Found Properties
67%
18%
4%4% 4%
0%1%1%
MLSMy listingOtherAnother agent's private listingDirectly from sellerClient found propertyBankFannie Mae
31%
36%
10%
4%6%
9% 3%
Buyers Sellers
Q: How did you find the property for your client?
Most Buyers Intend to Keep Property Less than 6 Years(Median: 5 Years)
Less than 1 1-5 6-10 11-20 21-300.0%5.0%
10.0%15.0%20.0%25.0%30.0%35.0%40.0% 36.5% 38.0%
15.3%
6.6%3.6%
Years
Q: How long does your client intend to keep the property?
2/3 of Properties are Not Professionally Managed
67%
27%
8%
OwnerProperty managerOther
Q: Who will manage the property?
FINANCING(Buyers Only)
More than 2/3 of Buyers Paid Cash
67%
17%
7%
4%
3%3% 2%1%
CashPersonal SavingsBank loanUnsureProceeds from Previous InvestmentPrivate InvestorsOther1031 Exchange
Q: What was the source of the financing?Q: How did your client pay for the property?
Buyers Overwhelmingly Opted for Fixed Rate Loans
Unsure
Adjustable
Fixed
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
4%
9%
87%
Q: What type of loan did your client acquire?
More than ¾ of Buyers Acquired 30-year Loans 2% 2%
4%4%
11%
76%
3 years5 yearsOtherUnsure15 years30 years
Q: What is the duration of the loan?
30%
•average down payment
19%
•average rate of return on investment
CLIENT – AGENT RELATIONSHIP
Most REALTORS® Found Clients by Referral
Client responded to my ad
He/she is a relative
For sale sign
Other
He/she is a friend
Prior dealings with my brokerage
Client found me online
Referral
0% 5% 10%15%20%25%30%35%
2%
5%
5%
9%
13%
15%
17%
33%
Q: How did you find your client?
Most Buyers Found Property in Fewer than 8 Weeks(Median: 4 Weeks)
1-2 3-4 5-8 9-12 12+
0%5%
10%15%20%25%30%
28%
23% 23%
9%
17%
Weeks
Q: How many weeks did you spend looking for a property with your client?
Most Buyers Viewed Fewer than 10 Properties(Median: 6 Properties)
1-5 6-10 11-15 16-20 21-50 51-100
0.0%5.0%
10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%50.0%
46.9%
25.4%
11.5%6.2%
7.2%2.9%
Number of Properties
Q: How many properties did you view with your client prior to the client making a purchase?
8/10 Buyers Made Offers on Other Properties(Median: 3 Offers)
None 1 2 3 4 5 6 7 8+0%
5%
10%
15%
20%
25%21%
14%14%
15%
6%8%
5%
2%
15%
Number of Offers
Q: How many offers did your client make on other properties?
Sellers Received 4.4 Offers on Average
1 2 3 4 5 6+
0%
5%
10%
15%
20%
25%
17% 17%
23%
8%13%
22%
Number of Offers
Q: How many offers did your client receive?
INVESTOR DEMOGRAPHICS
Most Investors are Individuals
70%
21%
3%
3%3%
IndividualLLCLLPCorpOther
Q: Was your client a(n)?
Mix of Buyer/Seller Investor Types
77%
16%
2%
2% 2%Buyers
Individual LLC LLP Corp
Q: Was your client a(n)?
48%
34%
3%8%
6%
Sellers
Majority of Individual Investors are Male
Male Female0%
10%20%30%40%50%60%70%80%90% 81%
19%
Q: What was the client’s gender?
Average Individual Investor is 49 Years Old
25 or under 26-35 36-45 46-55 56-65 65+
0.0%5.0%
10.0%15.0%20.0%25.0%30.0%35.0%
0.5%
11.8%
27.3%
34.2%
21.9%
4.3%
Age
Q: What was the client’s age at the time the transaction closed?
¾ of Individual Investors are Married
75%
20%5%
MarriedSingleOther
Q: What was the client’s marital status at the time the transaction closed?
Most Individual Investors have Higher Education
Grade s
chool
or les
s
Some h
igh sc
hool
High sc
hool
Some c
ollege
Vocatio
nal/te
chnica
l scho
ol
4-yea
r colle
ge
Gradua
te sch
ool
0%5%
10%15%20%25%30%35%
2% 2%
14% 17%
5%
35%
25%
Q: What was the highest level of education your client had completed at the time the transaction closed?
Nearly Half of Individual Investors are White 1%
6%10%
13%
25%
47%
BlackOtherUnsureHispanicAsianWhite
Q: How would you describe your client’s ethnic background?
Nearly Half of Individual Investors are White
All Buyers Sellers0%
10%20%30%40%50%60%70%80%90%
100%
6% 7%10% 10%
10%
13% 13%13%
25% 26%
16%
47% 44%61% White
AsianHispanicUnsureOtherBlack
Q: How would you describe your client’s ethnic background?
Median Annual Income/Revenue: $175k
< $100 $100-200 $200-300 $300-500 $500-1,000 >$1,000
0%5%
10%15%20%25%30%35%40%45%50%
14%
47%
19%
10%7%
3%
Annual Income/Revenue (In Thousands)
Q: What is your client’s annual income/revenue?
More than ¼ of Investors are Foreigners
68%
6%
3%
3%
15%
5%
USAChinaIndiaMexicoOtherUnsure
Q: What is your client’s country of origin?