2013 bridgestone teen distracted driving survey

7/28/2019 2013 Bridgestone Teen Distracted Driving Survey

1/18

YoungDriversSurveyResults

April2013


2/18

3 out of 4 Young Drivers actuallyDont Mind Being Disconnectedfrom the digital world

(while driving)


3/18

Teens Drive Smart Study Objectives

BridgestoneAmericas,Inc.,workingthroughDVL,teamedwithYpulsetodevelopandexecuteasurveytohelpthembeGerunderstandthedrivinghabitsandbehaviorsofyoungdrivers.

WithallofthedistracJonsfloodingintothelivesofteens,thisprogramisdesignedtohelpeducateteensonsafedriving,anextremelyimportanttopicaffecJngdriversandnon-driversalike.

Whilenearlyallyoungdriversweartheirseatbeltsandmostdontengageinthekindofdangerousdrivingbehaviors

favoredbypriorgeneraJons(e.g.dragracing,driPing,etc.),afairporJonmulJ-taskprofusely(e.gtalkontheircellphoneswhiledriving,usehandheldgamingdevices),whileothersgetbehindthewheelwhenJred.


4/18

Methodology

2,065YoungDriversages16-21fromSurveyU.comspanelweresurveyedtobeGerunderstandthefollowingtopics: ercepJonoftheirowndriving arJcipaJoninbothdigitalandnondigitaldistracJons SituaJon(when,where,withwhom)ofdistracJons ercepJonoftheirparentsdriving ercepJonofpeersdrivingOveralljudgmentofdistracJons SituaJonaljudgmentofdistracJons ComparisonofeachdistracJonsdangertothatoftexJng AZtudestowarddrivinganditsrisks


5/18

Young Drivers most commonly get their driving habits from theirparents and guardians, who also likely taught them how to drive.

1%

0%

0.5%

1%

2%

3%

3%

4%

8%

16%

63%

Someoneelse:(pleasespecify)

Ayoungersibling

TheInternet(YouTube,Wikipedia,etc.)

Another(non-adult)familymember

Afriend

Otherdriversontheroad

Another(adult)familymember

Anoldersibling

Adrivingschool(inschool)

Adrivingschool(outsideofyourhighschool)

Myparent(s)/guardian(s)

WhereDrivingHabitsOriginated

Even as the internet junkiegeneration, young drivers do nottrust the Internet with something

as important as driving

Q122Y.Andwherewouldyousayyoulearnedmostofyourongoingdrivinghabits?Base:2065YoungDrivers


6/18

3%

8%

5%

24%

18%

43%

22%

60%

79%

48%

72%

16%

Onahighway

Onneighborhoodstreets

Onback/countryroads

Inschoolzones

Driveunderthespeedlimit Driveatthespeedlimit Driveoverthespeedlimit

Typicallywhenyouaredrivingoneachofthese

typesofroads,doyou

Q150Y.Typicallywhenyouaredrivingoneachofthesetypesofroads,doyouBase:2065YoungDrivers

Young Drivers withrestricted licenses are

12% less likely to drive

over the posted speed

limit on a highway

Young Drivers are most likely to drive over the posted speed limiton highways and most likely to drive under or at the limit in school

zones and neighborhoods.


7/18

Q310Y. How much do you agree or disagree with the following statements about what driving means to you? TOP2BOXBase: 2065 Young Drivers

45%

25%

Attitudes About Driving% Agree

78%

77%

70%

68%

66%

50%

37%

31%

23%

18%

13%

10%

Havingadriver'slicenseispartofgrowingup

Idon'tmindhavingtobedisconnectedfromtheinternetwhileIdrive

Whenmyparents/guardiansareinthecarIammorelikelytofollowthe

rulesandrestricJons

eZngadriver'slicenseis/wasamilestoneinmylifeIlook(ed)forwardtoalot

Havingadriver'slicensemeanshavingfreedom

Malesaremorelikelytotakeriskswhiledriving

WhenIamaloneinthecarIamwillingtotakemorerisks

Whengoingsomewhere,Ipreferthatsomeoneelsedrives

IbecomenervousoranxiouswhenIdrive

WhenmyfriendsareinthecarIammorelikelytotakerisks

Femalesaremorelikelytotakeriskswhiledriving

Drivingmakesmefeeldisconnectedfrommyfriends(notexJng,no

Facebook,etc.)

Sticking to stereotypes, Young Drivers see Males as more likely totake risks. And, Young Drivers are much more likely to follow rules

when they are driving with their parents in the car.


8/18

3%

2%

2%

3%

4%

6%

8%

9%

10%

17%

19%

22%

32%

35%

35%

37%

37%

37%

40%

45%

50%

65%

66%

69%

70%

75%

84%

Noneofthese

Watchingavideo/movie

rooming/Shaving

Reading

EdiJng/posJngpicture(s)

Applyingmake-up

Smoking

Browsingsocialmediasites

osJngonsocialmedia

Tendingtochildren/pets/passengers

Takingapicture(s)

Drinking

Rubbernecking(staring,gawkingatanaccident)

hysicalinteracJonswithpassengers(holdinghands,fighJngetc.)

Talkingonacellphone(usingahands-freedevice)

Drivingwhiledrowsy

Daydreaming

Sendingtextmessages/emails

SeZng/adjusJngnavigaJon

Readingreceivedtextmessages/emails

Talkingonacellphone(withoutahands-freedevice)

EaJng

Singing/dancing

SeZng/adjusJngvehiclecontrols(cruisecontrol,steeringwheelheight,seat

Observingoutsidesurroundings(houses,pedestrians,billboards/signs,etc.)

AdjusJngradio/onboardentertainment

Talkingtopassengers

DigitalDistracJons

Q175.Whichofthefollowinghaveyoueverdonewhiledriving?Base:2065YoungDrivers

Participation in Distractions

When looking at the distractions Young Drivers admit to, the usualsuspects stand out. Young Drivers continue to send and read text

messages and talk on their phones. 1 in 10 even admit to posting onsocial media sites while behind the wheel.


9/18

Young Drivers report participating in many more distractions while drivingduring the day rather than at night, possibly reflecting a tendency

towards caution at night (and likely since fewer distractions arepresenting themselves to the driver then.)

Q275Y.Earlieryoutoldusthatyouhavedonethefollowingthingswhiledriving.When do/did you most commonly partake in these distractions?Base:1995YoungDrivers,basesperdistracJondifferbasedonparJcipaJon

Distrac=onYoungDrivers

DayJme Night

Observingoutsidesurroundings 99% 25%

EaJng 93% 37%

Drinking 92% 47%Applyingmake-up 96% 18%

rooming/Shaving 98% 20%

Reading 97% 20%

Singing/dancing 93% 73%

Tendingtochildren/pets/passengers 94% 36%

Drivingwhiledrowsy 35% 84%

Daydreaming 91% 47%

Talkingtopassengers 96% 64%

hysicalinteracJonswithpassengers 88% 65%

Rubbernecking 96% 38%

Smoking 74% 74%

AdjusJngradio/onboardentertainment 96% 75%

SeZng/adjusJngvehiclecontrols 96% 65%

Participation in Distractions when Driving Daytime vs. NightAsked of those who admitted having done each

Analog Distractions

Distrac=onYoungDrivers

DayJme Night

Talkingonacellphone(nonhands-free) 94% 54%

Talkingonacellphone(hands-free) 91% 55%

osJngonsocialmedia 95% 38%Browsingsocialmediasites 94% 41%

Sendingtextmessages/emails 95% 47%

Readingreceivedtextmessages/emails 96% 47%

Takingapicture(s) 95% 23%

EdiJng/posJngpicture(s) 99% 27%

Watchingavideo/movie 89% 36%

SeZng/adjusJngnavigaJon 92% 63%

Digital Distractions


10/18

While Young Drivers willingly participate in Digital Distractions when alonein the car, their participation drops dramatically when driving with their

parents or friends.

Q280Y.Andwhenyoudothese,withwhomdoyoumostcommonlydothesethings?Base:1995YoungDrivers,basesperdistracJondifferbasedonparJcipaJon

Distrac=on Alone With Friends With Parents

Observingoutsidesurroundings 90% 51% 44%

EaJng 87% 49% 26%

Drinking 88% 57% 38%

Applyingmake-up 92% 21% 6%

rooming/Shaving 91% 24% 13%

Reading 89% 24% 6%

Singing/dancing 86% 62% 28%

Tendingtochildren/pets/passengers 57% 61% 34%

Drivingwhiledrowsy 93% 20% 12%

Daydreaming 93% 19% 16%

Talkingtopassengers 24% 89% 76%

hysicalinteracJonswithpassengers 23% 87% 23%

Rubbernecking 89% 61% 45%

Smoking 80% 58% 7%

AdjusJngradio/onboard

entertainment 91% 70% 57%

SeZng/adjusJngvehiclecontrols 92% 65% 60%

Participation in Distractions When DrivingAsked of those who admitted having done each

Analog Distractions

Distrac=on Alone WithFriends WithParents

Talkingonacellphone(nonhands-free) 95% 34% 12%

Talkingonacellphone(hands-free) 92% 35% 19%

osJngonsocialmedia 91% 33% 5%

Browsingsocialmediasites 91% 29% 5%

Sendingtextmessages/emails 94% 32% 8%

Readingreceivedtextmessages/emails 95% 33% 7%

Takingapicture(s) 87% 33% 6%

EdiJng/posJngpicture(s) 87% 36% 4%

Watchingavideo/movie 75% 45% 7%

SeZng/adjusJngnavigaJon 91% 49% 35%



11/18

Q285Y.Lastly,wheredoyoumostcommonlydothesethings?Base:1995YoungDrivers,basesperdistracJondifferbasedonparJcipaJon

Distrac=on High-way

NeighborhoodStreets

BackRoads

RedLight/StopSign

Observingoutsidesurroundings 39% 74% 46% 72%

EaJng 44% 59% 37% 69%

Drinking 47% 56% 45% 71%

Applyingmake-up 21% 38% 22% 74%

rooming/Shaving 29% 38% 29% 67%

Reading 45% 30% 24% 56%

Singing/dancing 76% 75% 67% 65%Tendingtochildren/pets/passengers 40% 65% 39% 66%

Drivingwhiledrowsy 65% 54% 43% 33%

Daydreaming

61% 53% 48% 52%Talkingtopassengers 75% 85% 70% 77%hysicalinteracJonswithpassengers 57% 72% 55% 71%

Rubbernecking 70% 58% 38% 53%

Smoking 63% 65% 57% 53%

AdjusJngradio/onboardentertainment 69% 77% 63% 79%

SeZng/adjusJngvehiclecontrols 60% 62% 48% 70%

Where They Participate in DistractionsAsked of those who admitted having done each

Analog Distractions

Distrac=on High-wayNeighborhood

StreetsBackRoads

RedLight/StopSign

Talkingonacellphone(nonhands-free) 57% 71% 52% 69%

Talkingonacellphone(hands-free) 59% 67% 47% 61%

osJngonsocialmedia 38% 40% 26% 67%

Browsingsocialmediasites 40% 37% 28% 65%

Sendingtextmessages/emails 33% 42% 30% 78%

Readingreceivedtextmessages/emails 33% 42% 32% 80%

Takingapicture(s) 36% 36% 30% 66%

EdiJng/posJngpicture(s) 37% 44% 19% 58%

Watchingavideo/movie 50% 39% 27% 36%

SeZng/adjusJngnavigaJon 47% 56% 39% 74%


Young Drivers participate in Digital Distractions like Posting and Textingmost often when at Red Lights or Stop Signs.


12/18

76%

66%

65%

63%

60%

59%

46%

40%

40%

38%

33%

32%

29%

28%

25%

24%

13%

12%

11%

4%4%

3%

2%

2%

1%

1%

7%

48%

56%

58%

54%

55%

53%

37%

23%

38%

37%25%

31%

32%

30%

29%

21%

13%

24%

14%

5%

5%

4%

4%

4%

2%

2%

14%

Talkingtopassengers


SeZng/adjusJngvehiclecontrols

EaJng

Talkingonacellphone(withouthands-free)

Observingoutsidesurroundings

Talkingonacellphone(hands-free)



Singing/dancing

hysicalinteracJonswithpassengers

Rubbernecking


Drivingwhiledrowsy


Drinking

Smoking

Daydreaming

Applyingmake-up

rooming/Shaving

Takingapicture(s)


Reading

osJngonsocialmedia



Noneofthese

Observed(whenI'minthecar)Thinktheydo(whenI'mnotincar)

Q230Y.Whichofthefollowinghasyourparent/guardianeverdonewhiledrivingwithyouinthecar?Q235Y.Whichofthefollowingdoyouthink

yourparent/guardianeverdoeswhenyouarenotinthecar?Q175.Whichofthefollowinghaveyoueverdonewhiledriving?Base:2065YoungDrivers

Young Driver Evaluation of Parents Driving

DigitalDistracJons

More Young Drivers suspect their Parents of texting and reading emails and report thattheir Parents even do so when in the car together.


13/18

Young Drivers assume their friends are participating in digital distractions in significantlygreater numbers than they admit to doing themselves.

73%

67%

64%

65%

62%

66%

64%

61%

49%

62%

38%

38%

38%

50%

46%

30%

32%

23%

29%

29%20%

30%

17%

9%

10%

8%

9%

84%

75%70%

69%

66%

65%

50%

45%

40%

37%

37%

37%

35%

35%

32%

22%

19%

17%

10%

9%

8%

6%

4%

3%

2%

2%

3%

Talkingtopassengers



SeZng/adjusJngvehiclecontrols(cruisecontrol,steeringwheel

Singing/dancing

EaJng

Talkingonacellphone(nonhands-free)




Daydreaming

Drivingwhiledrowsy



Rubbernecking

Drinking

Takingapicture(s)


osJngonsocialmedia


Smoking

Applyingmake-up


Reading

rooming/Shaving


Noneofthese

Thingstheythinktheirfriendsdo

Thingstheyadmittodoingthemselves

DigitalDistracJons

Q175Y. Which of the following have you ever done while driving? Q236Y. In general, which of the following do you believe your friends do while driving?Base: 2065 Young Drivers)


14/18

91%

92%

91%

91%

89%

87%

82%84%

78%

73%

71%

52%

58%

55%

62%

47%35%

37%

23%

21%

16%

14%

17%

16%

9%

6%

3%3%

3%

3%

4%

4%

4%4%

5%

6%

8%

15%

15%

20%

22%

23%23%

27%

41%

44%

53%

60%

60%

62%

69%81%

Reading




osJngonsocialmedia

rooming/Shaving

Takingapicture(s)

Applyingmake-up


Drivingwhiledrowsy


Rubbernecking

Daydreaming

Smoking

Drinking

Talkingonacellphone(nonhands-free)




EaJng


SeZng/adjusJngvehiclecontrols


Singing/dancing


Talkingtopassengers

AcceptabilityofDistrac=ons

Unacceptable

Acceptable

Q290Y. Thinking of how you personally feel, how would you rate the acceptability of these common driving distractions? Q175Y. Which of the following

have you ever done while driving?Base: 2065 Young Drivers

84%75%

66%

35%

69%

70%

65%

40%

35%

17%50%

22%

8%

37%

32%

45%

37%

37%

6%19%

2%

10%

9%

4%

2%

3%

%ofYoungDriverswhoadmitto

thesedistracJons

DigitalDistracJons

Though nearly two thirds of Young Drivers view Reading and Sending TextMessages as unacceptable while driving, 45% admit to reading texts and 37% to

sending them.


15/18

Q300Y.Andlastly,howacceptabledoyoufeeleachdistracJonisbasedonwhereyouaredriving.Q285Y.Lastly,wheredoyoumostcommonlydothesethings?Base:1995YoungDrivers,basesperdistracJondifferbasedonparJcipaJon

Situational Acceptability of Distractions

Distrac=on

AdmiKed Acceptable

Highway NeighborhoodBackRoads

RedLight/StopSign

Highway NeighborhoodBackRoads

RedLight/StopSign

Talkingonacellphone(nonhands-free) 29% 37% 27% 36% 20% 24% 29% 44%

Talkingonacellphone(hands-free) 22% 24% 17% 22% 44% 51% 52% 64%

osJngonsocialmedia 4% 4% 3% 7% 3% 4% 5% 18%

Browsingsocialmediasites 4% 3% 3% 6% 3% 4% 5% 17%

Sendingtextmessages/emails 13% 16% 12% 30% 5% 6% 8% 34%

Readingreceivedtextmessages/emails 15% 20% 15% 37% 7% 8% 11% 38%

Takingapicture(s) 7% 7% 6% 13% 4% 5% 7% 26%

EdiJng/posJngpicture(s) 1% 2% 1% 2% 3% 4% 5% 15%

Watchingavideo/movie 1% 1% 1% 1% 3% 3% 4% 11%

AdjusJngradio/onboardentertainment 53% 60% 49% 61% 50% 57% 55% 73%

SeZng/adjusJngnavigaJon 19% 23% 16% 30% 28% 36% 40% 63%

There is broad agreement on the acceptability of various digitaldistractions while driving in certain situations, with most being deemed

more acceptable when stopped at a red light or stop sign. Yet, YoungDrivers admit to participating in other circumstances.


16/18

Q305Y.Overthelastfewyearstherehasbeenlotsofcoverageurgingdriversnottotextwhiledrivinganditisevenpunishablebylawinmoststates.Thinkingofeachofthe

otherdistracJonsinthelist,howdoyoufeelitcomparestothedangersoftexJngwhiledriving?Base:2065YoungDrivers

Distrac=on LessDangerousMoreDangerous

Observingoutsidesurroundings 67% 4%EaJng 63% 5%

Drinking 33% 41%

Applyingmake-up 8% 44%

rooming/Shaving 10% 47%

Reading 5% 51%

Singing/dancing 74% 5%

Tendingtochildren/pets/passengers 28% 16%

Drivingwhiledrowsy 12% 45%

Daydreaming 31% 22%

Talkingtopassengers 82% 3%

hysicalinteracJonswithpassengers 50% 12%

Rubbernecking 35% 14%

Smoking 58% 11%

AdjusJngradio/onboardentertainment 77% 3%

SeZng/adjusJngvehiclecontrols 73% 4%

Distrac=on LessDangerousMore

Dangerous

Talkingonacellphone(nonhands-free) 47% 11%Talkingonacellphone(hands-free) 73% 4%

osJngonsocialmedia

3% 43%Browsingsocialmediasites 4% 51%

Sendingtextmessages/emails 3% 17%

Readingreceivedtextmessages/emails 15% 14%

Takingapicture(s) 9% 35%

EdiJng/posJngpicture(s) 4% 53%

Watchingavideo/movie 4% 69%

SeZng/adjusJngnavigaJon 52% 5%

Analog DistractionsDigital Distractions

Danger of Distractions Compared to Texting

When comparing the danger of driving distractions to the danger oftexting, most analog distractions were deemed less dangerous, with

few exceptions, while the digital distractions were thought to be just asdangerous if not more dangerous than texting while driving.


17/18

27%

16%49%

6%

2%

Drivinginthecaralone Theirfriendsareinthecar

Theirparentsare inthecar Theirsiblingsare inthecar

AnotherJme

In general, my friends drive most safely when

Young Driver Evaluation of Their Friends Young Driver Evaluation of Self

31%

12%42%

12%

4%

Drivinginthecaralone Myfriendsareinthecar

Myparents/guardiansareinthecar Mysiblingsareinthecar

AnotherJme

In general, I drive most safely when

42% 56%

2%

Aboveaveragedriver Averagedriver Belowaveragedriver

I consider myself to be an

I consider my friends to be

I think my friends consider themselves to be

Q255Y. In general, my friends drive most safely when Q160Y. In general, I drive most safely when Q250Y. Overall, I think my friends considerthemselves to be Q245Y. In general, I consider my friends to be Q155Y. When it comes to safety, do you consider yourself to be an above average,

average, or below average driver?Base: 2065 Young Drivers

8% 76% 16%

Young Drivers are much harsher critics of their friends driving abilitiesthan they are of their own.

36% 61%

3%

Aboveaveragedrivers Averagedrivers Belowaveragedrivers


18/18

63%

47%

17%

15%

15%

10%

8%

2%

6%

ItakeextraprecauJonstomakesureIdon'tgettoo

distracted.

Idon'tbelieveIgettoodistractedwhiledriving.

Ihaveto.Lifeisjusttoobusy.

IthinkI'mamuchsaferdriverthaneveryoneelse.

IdoitalltheJmeandnothinghashappened.

Myparentsdoit.

Everyoneelsedoesit.

Idon'tbelievedrivingwhiledistractedreallyis

dangerous.

AnotherReason

Q306Y: Given that driving while distracted can be dangerous, why do you do it? Base: 2065 Young Drivers

Rationale for Participating in Distractions while Driving

While Young Drivers clearly know that distracted driving is dangerous,they still partake. The vast majority dont think they get too distracted or

that their precautions are enough to keep them safe.

2013 bridgestone teen distracted driving survey

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