Presents

Games Dominate Top Apps● Games account for 145/300

of top paid apps on Apple App Store and 116/300 on Google Play.

● Games account for 94/300 of top free apps on Apple App Store and 110/300 on Google Play.

In-app Purchases ● In-app purchases now

generate the majority of the revenue in the app stores, rapidly replacing pay-to-download as the main revenue model.

In-app Purchases● In-app purchases made up 76 percent

of revenue in the United States Apple App Store for iPhone in January 2013, up from 53 percent in January 2012 (paid-for apps fell from 47 to 24 percent).

● In some Asian countries, such as Hong Kong, Japan, China and South Korea, over 90 percent of app store revenue is from in-app purchases.

● In other countries, it is much less; in Germany, for example, it is only 61 percent.

Mobile Apps Usage● 1.2 billion people worldwide

were using mobile apps at the end of 2012.

● This is forecast to grow at a 29.8 percent each year, to reach 4.4 billion users by the end of 2017.

● Much of this growth will come from Asia, which will account for almost half of app users in 2017.

Mobile Apps Usage● 1.2 billion apps users is a large

number, considering that analysts estimate that there aren’t much more than a billion smartphones worldwide.

● Further, apps development in recent years has largely focused on smart phones (mostly just one or two types of smart phones), but it is still only a minority of phone users.

● There are 6.8 billion mobile subscriptions worldwide,according to the ITU - that means approximately 17 percent of mobile subscribers use apps.

How Many Downloads Per Year?● Analyst estimates for

downloads of apps in 2013 range from 56 to 82 billion. In 2017, there could be 200 billion downloads.

How Many Downloads Per Year?● 56 billion smart phone apps will

be downloaded in 2013. ● By operating system: 58

percent will be Google Android;● 33 percent Apple iOS; ● 4 percent Microsoft Windows

Phone; ● 3 percent BlackBerry.

How Many Downloads Per Year?● 14 billion tablet apps will be

downloaded in 2013; 75 percent will be iOS apps;

● 21 percent Android; 2 percent Windows. Android includes Amazon Kindle Fire, which will account for 4 percent of downloads

How Many Downloads Per Year?● There will be 81.4 billion

downloads of apps the by end of 2013

● 90 percent of these will be free apps; by 2016 there will be 309.6 billion app downloads but

● 93 percent will be free ● Only 7 percent of apps will

be paid for.

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