2013 Print Media Kit

Reaching Education Decision Makers Across CanadaFounded in 1891, the Canadian Education Association (CEA) is a network of passionate educators advancing ideas for greater student and teacher engagement in public education. CEA does this by conducting research and spreading useful ideas through its publications, website, workshops, symposia, and social media channels, and supporting education systems to be more adaptive to the rapidly changing needs of all learners in an effort to reverse the trend of students ‘tuning out’ of their learning opportunities.

www.cea-ace.ca

The Flagship Publication of the Canadian Education Association

Connect with CEA members and education professionals in a $75.7 billion sector.

www.cea-ace.ca

NEW for 2013!• Revised Ad Sizing & Pricing• Updated Magazine Design

Reach Industry Decision Makers Across Canada.With a print distribution of over 6,200 copies per issue and an estimated pass-along readership exceeding 31,000*, Education Canada’s readership consists of paid subscribers, CEA members and copies purchased through major retailers across CanadaOur readers are responsible for approving contracts, recommending vendors and over-seeing purchases in their school system at the national, provincial and regional levels. Advertising with Education Canada is a great way to showcase your products and services to these important decision makers!

Editorial Focus:Education Canada offers readers the best in Canadian educational insight and ideas related to policy and practice. Each issue includes several lead articles based on a theme starting with the Winter 2013 edition and a variety of stories identified by readers, the editorial team and the editorial board of education leaders and researchers. Emphasis is placed on the use of research to inform, expand and challenge value-based assumptions in education. Several recurring columns are also included - From the Editor, Notre Monde Aujourd’hui, Book Review, Promising Practices and End Notes. New departments will be introduced in 2013.* Based on a pass-along readership of 5 readers per copy

(source: PMB 2012 Spring Report)

The Flagship Publication of the Canadian Education Association

Education Canada is an award-winning magazine published five times per year.The primary goals of the magazine are to:• Be a source of informed dialogue on education;• Contribute to a better understanding of Canadian education by informing and challenging readers on significant issues;• Assist education leaders in carrying out their roles more effectively;• Offer readable, credible and thought-provoking perspectives in both English and French on issues, trends, leadership, policy, practice and research in education.

Why Educators Read Education Canada Magazine• To keep in touch with the wider education field.• To stay current with Canadian Education research.• To support work they are doing in their field.• To share ideas with colleagues and students.

Distribution includes the following:• Provincial and territorial education ministers and Ministries of Education• Provincial and national education organizations • superintendent associations • business officials associations • school board associations • post-secondary institutions • teacher federations • student federations and trustee associations• School districts / school boards across Canada • Directors and Superintendents at school boards• Top administrators and department heads at elementary, secondary, and post-secondary institutions• Faculties of Education • Post-secondary faculty members• Researchers • libraries and resource centres

Geographic DistributionWestern Canada (AB, BC, MB, SK) ...................................44%Territories (NU, NWT, YT) .................................................... 1%Ontario ...................................................................................35%Quebec ..................................................................................... 7%Atlantic Provinces (NB, NL, NS, PEI) ..............................10%United States and international ...................................... 2%

LanguageEnglish .....................................................................................94%French ....................................................................................... 6%

Education Canada Magazine 2013 Net Display Advertising Rates

2013 Production Schedule

Pre-Printed Polybagged Outserts

Double Page

Spread Bleed

Full PageNo

Bleed

2/3 Page Horizontal

2/3 Page Vertical

1/2 Page Horizontal

1/2 Page Vertical

1/2 Page Vertical/

Island

1/3 Page Square

1/3 Page Horizontal

1/3 Page Vertical

1/4 Page Horizontal

1/4 Page Vertical

1/6 Page Horizontal

1/6 Page Vertical

Full Page

Bleed

Education Canada offers outserts as a cost-effective way to distribute your message. This is an excellent alternative to regular direct mail! National, split run or regional campaign options are available. Please contact your advertising sales representative for more details.

Net Full Color Rates Per Issue 1x 3x 5x

Double Page Spread $4,500 $4,200 $3,900

Outside Back Cover $3,600 $3,350 $3,100

Inside Front Cover $3,250 $3,000 $2,750

Opposite Inside Front Cover (Page 3) $3,250 $3,000 $2,750

Opposite Table of Contents $3,250 $3,000 $2,750

Inside Back Cover $3,150 $2,900 $2,650

Prime Positions Allotted on a First-Come First-Served Basis

Full Page $2,950 $2,700 $2,450

2/3 Page $2,300 $2,100 $1,900

1/2 Page Island $2,150 $1,975 $1,800

1/2 Page $1,850 $1,700 $1,550

1/3 Page $1,350 $1,250 $1,150

1/4 Page $975 $900 $825

1/6 Page $675 $625 $575

For Guaranteed Placements other than Prime Positions Add 10% Premium to Rate

IssueJanuaryMarchJuneSeptemberNovember

Distribution DateJanuary 24March 18June 13September 12November 14

Ad Booking DeadlineNovember 23February 20May 8August 7October 9

Materials DeadlineDecember 14March 4May 21August 19October 21

Outsert DeadlineJanuary 18March 22June 7September 6November 8

Shirley GorayAccount ExecutiveMarket Zone Productions Ltd.p: 1-888-634-5556 x102f: 1-888-318-0005e: sgoray@marketzonepro.com

Education Canada Magazine Print SpecificationsEducation Canada is printed on a modern 4-colour sheet fed offset press that is capable of high quality reproduction. The trimmed page dimensions are 8.125” x 10.875”, the magazine is saddle-stitched and printed on 70 lb gloss finished coated stock.

Artwork RequirementsFor optimum reproduction all digital colour files should be supplied in CMYK mode at 300 dpi resolution. Greyscale artwork should be provided at 300 dpi, and line art should be at 600 dpi.Accepted file formats are High-res PDF, EPS, TIFF, or JPEG. All fonts should be embedded in the file.

Upload InstructionsUpload your press ready files or your photos, logos and send your ad text in a word document to:https://www.yousendit.com/transfer.php?action=dropbox&dropbox=lorichurch4580118or contact your sales agent and they will send you a link to their dropbox site.

Design ServicesThe Publisher has a professional ad design service available for magazine and direct mail advertisers.

Magazine Trim Size: 8.125” x 10.875”

Ad Size Width HeightDouble Page Spread with bleed 16.5” 11.125”

DPS no bleed 15.125” 9.5”

Full Page Bleed 8.25” 11.125”

Full Page no Bleed 7” 9.5”

2/3 Page Vertical 4.604” 9.5”

2/3 Page Horizontal 7” 6.219”

1/2 Page Vertical 3.406” 9.5”

1/2 Page Horizontal 7” 4.562”

1/2 Page Vertical Island 4.604” 6.219”

1/3 Page Square 4.604” 4.562”

1/3 Page Vertical 2.208” 9.5”

1/3 Page Horizontal 7” 2.921”

1/4 Page Vertical 3.406” 4.562”

1/4 Page Horizontal 4.604” 2.921

1/4 Page Basebar 7” 2.095

1/6 Page Vertical 2.208 4.562

1/6 Horizontal 6.604” 2.095”

All submitted ads must be prepared to correct size and specifications. Technical corrections may be subject to additional charges.

Advertising Terms…No cancellations will be accepted after the closing date for space reservation. Rates are quoted for space only and assume the advertiser supplies press ready artwork. Additional production work on part of the publisher may be subject charges. Late receipt of ad materials may be subject to charges. The publisher is not responsible for errors or omissions in client supplied ad materials. Advertisers will be held responsible for any non-payment of advertising agencies. All payments are due upon receipt of invoice. Invoices not paid within 30 days are subject to a service charge of 2% per month.

Advertising Policy…Education Canada accepts advertising from organizations whose activities, products and services are consistent with the goals, policies and values of the Canadian Education Association. No advertisement promoting products or lifestyles relating to alcoholic beverages or tobacco will be accepted. Advertisements must use inclusive language. All advertising is subject to the approval of the Publisher and does not imply any endorsement by CEA. The Publisher reserves the right to put the word “Advertisement” if, in the Publisher’s opinion, the advertisement resembles editorial text.

Trevor ShirtliffProduction ContactMarket Zone Productions Ltd.p: 1-888-634-5556 x100f: 1-888-318-0005e: tshirtliff@marketzonepro.com

KI-ES-KI HandbookDirectory of Key Contacts in Canadian Education

Our annual KI-ES-KI Handbook is a valuable resource and networking tool that helps our readership stay connected within Canada’s education sector.

2000 Copies reach key decision makers in Canada’s $75.7 Billion Education SectorThe KI-ES-KI Handbook will be distributed to directors, superintendents and senior administrators at school boards across Canada. Post-secondary institutions as well as colleges, departments of education nationwide and non-profit organizations also order copies. It targets key decision-makers who are responsible for approving contracts, recommending vendors and overseeing purchases in their school systems at the national, provincial and regional level. Make sure these professionals know about your company and what you have to offer!

Highly Recognized PublicationFor over 40 years the KI-ES-KI Handbook has been a valuable resource used by education professionals across Canada.

Maximizes ExposureSpecial placement within the publication ensures high visibility and relevancy for your ad. Your message can be strategically placed for maximum impact.

Affordable For Any BudgetProduced in print and online the special Buyers’ Guide section is designed to highlight companies that have products and/or services to promote to CEA members. This economical option is a great way to increase your company’s profile, visibility, and brand awareness.

www.cea-ace.ca

Directory of Key Contacts in Canadian Education

Répertoire des personnes ressources en éducation au Canada

KI-ES-KI2013 HANDBOOK

Tab Pages

Premium Positions

Display Ads

Buyers Guide Listings

Technical Specifications

Upload Instructions

Design Services

2012/13 Production Schedule

Ad sizes

Full Page Double Sided$3,700

Full Page$2,450

HalfPage$1,500

Outside Back Cover$3,300Inside Front / Opp. TOC$2,800

Opp. Inside Front Cover (P. 3)$2,800Inside Back Cover$2,600

Double Page Spread$3,400Full Page$2,250

Half Page$1350Third Page$950

Quarter Page$750Sixth Page$550

Print & Online$399

Online Only$199

40 Word Profile with Full Colour Logo

The KI-ES-KI Handbook is a 6.5” x 8.5”, spiral-bound, bilingual, glossy-stock annual publication with die-cut cover stock tabs for easy reference, 2000 copies will be printed and distributed.

Upload your press ready files on your photos, logos and send your text in a word document to: https://www.yousendit.com/transfer.php?action=dropbox&dropbox=lorichurch4580118 or contact your sales agent and they will send you a link to their dropbox site.

The Publisher has a professional ad design service available for magazine and direct mail advertisers.

Distribution DateFebruary 22/13

Ad Booking DeadlineJanuary 15/13

Materials DeadlineJanuary 18/13

Premium Advertising Positions and Editorial Adjacencies are Awarded on a First-Come, First Served Basis.

Tab & Cover Dimensions Width HeightFull Page Tab (no bleed on tab pages) 5” 7.5”Half Page Horizontal Tab 5” 3.625”

Display Ad Dimensions Width HeightFull Page (with bleed) 6” 8.75”Full Page (no bleed) 5” 7.5”1/2 Page Horizontal 5” 3.625”1/2 Page Vertical 2.375” 7.5”1/3 Page Horizontal 5” 2.333”1/3 Page Vertical 2.375” 7.5”1/4 Page Horizontal Banner 5” 1.687”1/4 Page Vertical 2.375” 3.625”

KI-ES-KI Handbook Net Full Color

Advertising Rates

Shirley GorayAdvertising SalesMarket Zone Productions Ltd.p: 1-888-634-5556 x102f: 1-888-318-0005e: sgoray@marketzonepro.com

Diversify your Promotional

exposure with other CEA Brands.CEA ON THE WEB

PRE-PRINTED INSERTS/OUTSERTS

CEA COVER WRAPS

Connect with readers as they review their issue online. Your combined print and online ad campaign will resonate with frequent users of the Internet.

Reach decision-maker readers as a cost-effective way to distribute your message. This is an excellent alternative to regular direct mail!National split run or regional campaign options are available.

Immediately deliver your message to your target market in a format that cannot be missed.

YOUR AD HERE