2013 Alliance Proposal2013 Alliance ProposalScuba Dogs SocietyScuba Dogs Society

Table of Contents

Who is SDS?

Programs & Events

Alliance Proposal

Who is Scuba Dogs Society?

Scuba Dogs Society (SDS) is a 501(c)3 nonprofit corporation fully dedicated to

environmental conservation. SDS has a long history leading the most influential

conservation efforts in Puerto Rico. We are proud to say that we have been working

since 1993 creating awareness and engaging thousands of volunteers into taking

action to help clean up, protect, and preserve our natural resources. Our nationwide

campaigns have began to create the cultural change our organization's slogan claims

for: “Your footprint in harmony”.

Who is Scuba Dogs Society?

Our Vision: Human beings in perfect harmony with nature.

Our Mission: Model a culture of harmony with nature to educate and integrate humans with their socio-ecological environment.

Success Model

EMPOWERMENT

EMPOWERMENT

EDUCATIONEDUCATION OWNERSHIP

OWNERSHIP

ACTION

BEHAVIORCHANGE

We believe in working together

with government agencies,

private industries and

local communities

to educate, call to

action and empower

all involved in order

to achieve a permanent,

positive cultural change.

Modifying our behavior is the

only way to coexist in harmony with nature

for generations to come.

PROGRAMS AND EVENTS DESCRIPTION

“A Toda Costa”Cleanup Program

An on-going island-wide coastal cleanup, reforestation, and recycling effort providing training, materials, promotion and support to schools, local communities, and other environmental organizations leading cleanups, seminars and environment education events.

“Pez Basura” Cleanup

Massive coastal cleanup at the Loiza Municipality. The goal is to create awareness and remove the most dangerous organism along the coast line: The Trash Fish.

Underwater Press Conference

Media event with other environmental organizations to launch and announce all activities programmed for the “Planet Earth Month”.

“Noche de San Juan” Preventive Campaign

Preventive educational campaign designed to reduce the amount of trash generated during the traditional “Noche de San Juan” festivities. “Tírate de Espalda, pero no Tires la Basura” is our theme. Enjoy our traditions without hurting the environment.

Park Restoration @ Escambrón

Environmental efforts to help restore and maintain the Park. Initiatives such as underwater cleanups, fish counts, coral surveys, painting, planting, and water monitoring.

“Jauría Live” Member Events

Free family events to strengthen our “Jauria Ambiental” membership. Family daytrip with live music, kayak, snorkeling, scuba, beach volleyball tournament, prizes and beach activities.

EMA Reef Monitor Campaign

Public Service educational campaign with 24/7 underwater video camera @ Escambron Reef interpreting the thoughts of marine organisms with new breakthrough technology.

International Coastal Cleaup

The largest grassroots environmental effort conducted yearly in over 100 countries worldwide. In 2012, we had 17,301 volunteers remove 220,226lbs of debris from 268 sites in Puerto Rico.

EMC Eco-Urbanism Congress

Multi-sectorial dialogue on proper urban planning and management. The objective is to provide solutions could become public policy for private sector, government, academia and communities.

Environmental Justice @ Loíza

Federal Grant with the Environmental Protection Agency (EPA) including monthly cleanup events, educational efforts, community research and involvement to help improve the management of solid waste in Loíza during 2013.

“A TODA COSTA” PROGRAM

“A TODA COSTA”PROGRAM

Description: An on-going program designed to stimulate and support coastal and underwater cleanup, reforestation, recycling, educational seminars, eco-workshops and more.

Objective: Educate through action creating leadership and a greater sense of responsibility in communities island-wide.

Offered: Monthly trainings, cleanup materials, data collection support, promotion for volunteers, contacts for debris removal, logistics support and more, depending on required support.

Achievements: Successfully developed and continued to grow the efforts from 23 in 2010, 81 in 2011 and up to 92 in 2012.

2013 Goal: Continue growth pattern to exceed 100 environmental efforts and activities.

Plan: Strengthen alliances to adopt a more proactive approach promoting the program, rather than reactive simply responding to current requests.

“UNDERWATER” PRESS CONFERENCE

“UNDERWATER”PRESS CONFERENCE

Description: Media event to educate and create awareness of impact to our valuable resources at the Escambrón Marine Park in San Juan.

Objective: Promote Planet Earth activities to be conducted by leading non-profit environmental organizations in Puerto Rico.

Offered: Direct contact with marine organisms through professionally supervised scuba diving experience to Media reporters and VIP personnel capturing video and still images for awareness.

Achievements: Successfully conducted 4 consecutive years with effective Media coverage and 23 active participants in 2012.

2013 Goal: Continue to integrate the environmental organizations to work together in the preservation of our valuable resources.

Plan: Properly set-up underwater installation and internet video programming, while integrating major players in the Media event.

EMA @ ESCAMBRON REEF

EMA @ ESCAMBRON REEF

Description: Permanent underwater video camera known as EMA, “El Monitor Acuático”, located at the Escambrón Reef with a strong educational public service campaign in all Media.Objective: To learn, educate and create awareness of our valuable coastal and marine resources.Offered: Live video streaming 24/7 to internet websites with powerful social media presence to educate and stimulate volunteer participation.Achievements: Acquisition of underwater camera system, DNRA permits to install in the Escambrón Reef, and the active participation of collaborators in support of this uniquely innovative system.2013 Goal: To effectively install the underwater camera and launch the PSA educational campaign in all Media.Plan: Launch the new website design together with a strong social media component that will generate interest and commitment from the local community to help preserve our marine ecosystems.

ENVIRONMENTAL JUSTICE @ LOIZA

ENVIRONMENTAL JUSTICE@ LOIZA

Description: Environmental Justice Grant with EPA Federal Agency to be implemented in three phases during 2013.

Objective: To help improve the management of solid waste in Loiza.

Offered: Conduct monthly coastal cleanups, trainings, strategic meetings with stakeholders, focus group and written questionairs with both the community of Loíza and the commercial sector of Piñones.

Achievements: First federal grant ever won by our non-profit organization.

2013 Goal: Help improve the litter problem in the short term, and finalize the project with a well thought-out strategic proposal on how to improve the solid waste management in the long-term for the Loíza municipality.

Plan: Seek to actively involve all stakeholders in all phases of the project and conduct a thorough research effort to discover real solutions.

“TORNEO PEZ BASURA” CLEANUP

“TORNEO PEZ BASURA”CLEANUP

Description: Massive coastal cleanup effort focused on one single site in the month of Planet Earth.

Objective: Create awareness of marine debris problem along the coastline, conduct a massive cleanup effort and learn about the cause and impact of litter on the coastal zones.

Offered: Removal of marine debris, data collection and wildlife rescue with active participation providing materials, refreshments, sun protection, logistics, Media coverage, result analysis, and more.

Achievements: Successfully conducted educational event in 2012 for the reopening of the Enrique Martí Coll Linear Park.

2013 Goal: Conduct a massive cleanup event in the Río Grande de Loíza river mouth in support of our Environmental Justice project with EPA.

Plan: Launch aggressive advertising campaign and invite all major stakeholders of the Loíza community to help cleanup and restore the affected area.

“JAURIA LIVE” MEMBERSHIP EVENTS

“JAURIA LIVE”MEMBERSHIP EVENTS

Description: Free family events to continue to grow our “Jauría Ambiental” membership.

Objective: Strengthen our volunteer’s participation and generate other sources of income for the organization.

Offered: Family daytrip with live music, kayak, snorkeling, scuba, beach volleyball tournament, prizes and beach activities.

Achievements: Successfully conducted 2 events last year promoted wth a “Gustazos” online offer and celebrated a full-blown Christmas party free of charge for site captains and sponsors at the Gran Melia Hotel in Rio Grande.

2013 Goal: Continue to offer environmentally conscious events free of charge for our membership to continue to strengthen our volunteer participation program and other sources of income.

Plan: Launch membership coupon and 15+ groups special offer for social groups and schools. Continue to promote and coordinate the “Jauría Live” events for proper implementation.

“NOCHE DE SAN JUAN” TRASH PREVENTION

“NOCHE DE SAN JUAN”TRASH PREVENTION

Description: Preventive educational campaign designed to reduce the amount of trash generated during the traditional “Noche de San Juan” festivities. “Tírate de Espalda, pero no Tires la Basura” is our theme.

Objective: Change our culture in harmony with nature. Learn to enjoy our traditions without hurting the environment.

Offered: Aggressive Media tour and campaign previous to the event. During the festivities, remind visitors to recycle and properly dispose the trash, facilitate bags, and give away free premiums for bags of trash at strategic locations.

Achievements: Active participation in a total of 38 beaches. For the first time in over 30 years, Ocean Park was found clean in 2012.

2013 Goal: Implement effectively to keep clean other popular beaches like Isla Verde, Combate and Luquillo.

Plan: Continue to strengthen the event with longer presence at strategic locations, getting ICC site captains involved, validating volunteer work hours and confirming active participation from sponsors.

INTERNATIONAL COASTAL CLEANUP

INTERNATIONALCOASTAL CLEANUP

Description: The largest grassroots environmental effort conducted yearly on the third Saturday of September in over 100 countries worldwide by The Ocean Conservancy.

Objective: 3 main goals; remove marine debris, collect data and create change through education.

Offered: Logistics, materials, refreshments, promotion and government support island-wide through the law #329 approved in 2003 declaring this “The National Coastal Cleanup Day in Puerto Rico”.

Achievements: Continued growth since we began in 2003. In 2012 we had 17,301 volunteers remove 220,226lbs of debris from 268 sites in Puerto Rico.

2013 Goal: Seek to reach the participation of 20,000 volunteers including government agencies, the private sector and local communities.

Plan: Launch aggressive site-captain campaign and strengthen implementation through strategic regional directors.

EMC ECO-URBANISM CONGRESS

ENRIQUE MARTI COLLECO-URBANISM CONGRESS

Description: Multi-sectorial dialogue on our critical “Mogollopolis Portorricencis” regarding the urban development in Puerto Rico.Objective: To provide solutions for proper urban planning, management and development.Offered: Two days of deep analysis on different issues concerning the cities of Puerto Rico. First day, a city bus tour for site inspections. Second day, magisterial presentations and round table discussions.Achievements: 7 successful congresses conducted effectively analyzing issues like social-economical factors, bodies of water and the EMC Linear Park, among others.2013 Goal: Generate a thorough strategic recommendation to drastically improve the litter problem, solid waste management and recycling efforts in the city of San Juan.Plan: Conduct a more aggressive Media campaign, offer participation incentives and confirm strategic alliances to achieve greater participation of all sectors; government, private and community leaders.

“ESCAMBRON MARINE PARK” RESTORATION

“ESCAMBRON MARINE PARK”RESTORATION

Description: Monthly environmental efforts at the Escambrón Marine Park in San Juan.

Objective: To help restore the Third Millennium National Park, in particular around the Scuba Dogs’ eco-tourism facility, and the underwater environment.

Offered: Removal of marine debris, buoy installation for water safety, maintenance of “Atlantis City” artificial reef, paint the park, roundabout wall with educational art expression, planting, extend the Blue Flag program and more.

Achievements: Successfully conducted monthly efforts with the support of Scuba Dogs’ staff during 2012.

2013 Goal: Continue to conduct environmental events, install the new “EMA” underwater camera and help with proper maintenance of the park.

Plan: Strengthen strategic alliance with the San Juan Municipality and others to seek the Blue Flag certification for the marine park.

2013 ACTIVITY CALENDAR

SPONSORSHIP PROPOSAL

Scuba Dogs Society conducts these annual efforts in favor of our natural resources and the quality of life in

Puerto Rico mainly thanks to the support and commitment of socially responsible sponsors.

Our responsibilities include strategic planning, promotion, training, educational initiatives, logistics with

government agencies, cleanup materials, refreshments, data cards and analysis, storage space,

administrative support, volunteers’ coordination, and much more at a national and international level.

A significant part of this is staff involvement, which is the main reason we require a metallic donation.

However, we greatly appreciate in-kind product donations, staff support, Media placement opportunities and

other similar contributions. Therefore, we also credit these at half the rate of metallic donations.

Sponsorship donations are eligible to income tax deductions through our 501 (c)3, non-profit standing.

Most of our operating costs are consumed months before the major events considering the strategic

development and logistics coordination involved. Thus, we greatly appreciate early payment.

We require to confirm sponsorship levels in writing and to provide a high-resolution corporate logo for

advertising use.

Payments are to made out to: Scuba Dogs Society, Inc.

Our address: Buen Samaritano D-13, Gardenville, Guaynabo, PR 00966.

We sincerely appreciate your interest and we thank you for your support.

For more information you may contact:

Executive Director, Alberto E. Martí: 787-399-5755 / alberto.marti@scubadogssociety.org

Board Director, Irma “Mimi” Ruiz: 787-397-3036 / irmatruiz@gmail.com

Scuba Dogs Society: 787-783-6377 / www.scubadogssociety.org

Additional to Collaborator:

•Category exclusivity in alliance

•Small logo placement in all advertising efforts

• Page development in website highlighting corporate commitment with the environment

• Utilize SDS communications channels to promote brand initiatives

• Recognition as a sponsor in all press releases

• Recognition as a Main Sponsor in the Ocean Conservancy’s official International Coastal Cleanup Report

• Seven (7) passes for the next Enrique Martí Coll Eco-Urbanism Congress

• Seven (7) memberships to the Scuba Dogs Society

Additional to Main Alliance:

•Category exclusivity in all events

•Large logo placement in all advertising efforts

•Support mention in all press conferences

• Opportunity to participate as speaker at the presidential table in the press conference’s selected by the company with opportunity of media coverage and interviews

Exclusive corporate coastal cleanup event at the location of choice coordinated by SDS

• Priority selection of coast for the ICC main cleanup event

• Company information included in all press kits

• Ten (10) passes for the next Enrique Martí Coll Eco-Urbanism Congress

• Ten (10) memberships to the Scuba Dogs Society

Included at this level:

• Promotional opportunities in all environmental activities organized by SDS

• Logo placement in Alliance section of the Scuba Dogs Society website with direct link connecting to sponsors’ website

• Five (5) passes for the next Enrique Martí Coll Eco-Urbanism Congress

• Five (5) “Jauría Ambiental” memberships to the Scuba Dogs Society with free events, special discounts and benefits

Alliance Partner - $35k

Alliance Collaborator - $15k

Main Alliance - $25k

SPONSORSHIP OPPORTUNITY

¡GRACIAS POR DEJAR TU HUELLA EN ARMONIA!