2013-14 summer events sponsorship pack€¦ · city of joondalup sponsorship pack summer 201314 1...

Sponsorship Pack Summer 2013 - 2014

City of Joondalup Sponsorship Pack Summer 2013-14 1

IntroductionSituated in Perth’s northern corridor, the City of Joondalup is one of the largest local governments in Western Australia with over 164,000 people currently living within the City’s boundaries. The Joondalup City Centre is located just 25 minutes north of central Perth and is renowned for its stunning 17km of coastline, natural bushland and wetlands.

The City organises a range of summer events for the enjoyment of local residents and visitors to the region. Many of the events offered are FREE to the community and attract a high level of public attention and participation. Concerts are held in beautiful suburban parks where residents and visitors can picnic and relax under the stars. Its flagship events – Valentine’s Concert and the Joondalup Festival – are renowned for their high quality as much as their diversity and are stand out events in the City’s crowded cultural calendar.

The Joondalup Festival sees the City Centre and Central Park turn into a vibrant hub of free entertainment and cultural experiences. It offers non-stop entertainment celebrating the arts, food, fashion and music, and always delivers an outstanding range of exciting and engaging cultural experiences and entertainment for the local and regional community.

The Valentine’s Concert has become an iconic event for the City and its residents. Over the past seven years it has grown to become one of the most popular events in the northern suburbs that engages and entertains 8,000 residents with a selection of world-class entertainment.

The City’s larger events are open to corporate sponsorship. Major sponsors of these events enjoy high profile exposure prior to and during the event, which provides a platform for cost-effective and innovative ways to promote organisations to their target markets. Current events that are available to sponsors include:

Little Feet Festival – 10 November 2013Perth’s premier children’s festival attracting in excess of 5,000 patrons to the Pines Picture Gardens at the ECU Joondalup Campus for a day of fantastic family fun.

Summer Concert Series – 16 November 2013, 7 December 2013 and 18 January 2014Three superb concerts held under the stars in Joondalup’s beautiful parks attracting over 10,000 patrons across the season.

Valentine’s Concert – 13 February 2014Joondalup’s prestigious cultural event with 8,000 patrons enjoying world-class music in the stunning surrounds of Australia’s No 1 Golf Resort - Joondalup Resort.

Joondalup Festival – 29 and 30 March 2014The northern corridor’s largest free cultural celebration. Two days of food, fashion, music and arts in the heart of the Joondalup City Centre, attracting a 40,000 strong crowd.

This is your opportunity to support community events and profile your company to thousands.

2 City of Joondalup Sponsorship Pack Summer 2013-14

BURNSBEACH

OCEANREEF

HEATHRIDGEEDGEWATER

MULLALOOBELDON

KALLAROO CRAIGIEWOODVALE

HILLARYS

SORRENTO

MARMION

PADBURY

DUNCRAIG

WARWICK

GREENWOOD

KINGSLEY

KINROSS

ILUKACURRAMBINE

JOONDALUP

BURNS BEACH ROAD

BURNS BEACH ROAD

SHENTON AVENUE

MOORE DRIVE

HODGES DRIVE

OCEAN REEF ROAD

WHITFORDS AVENUE

HEPBURN AVENUE

BEACH ROAD

BEACH ROAD

MARMION AVENUE

MARM

ION AVENUE

CONNOLLY DRIVE

MITCHELL FREEW

AY

MITCHELL FREEW

AY

CONNOLLY

WARWICK ROAD

WANNEROO ROAD

JOONDALUP DRIVE

BURNS BEAC

H ROADOCEAN REEF ROAD

WEST COAST DRIV E

NORTHSHORE DRIVE

MULLALOO DRIVEW

HITFORDS AVENUE

LAKESIDE DRIVE

GRAND BOULEVARD

LAKE JOONDALUP

LAKEGOOLLELAL

CHICHESTERPARK

WHITFORDSSTATION

MAWSONPARK

CALEDONIAPARK

WARWICKSTATION

GREENWOODSTATION

YELLAGONGA REGIONAL PARK

YELLAGONGA REGIONAL PARK

EDGEWATERSTATION

JOONDALUP RESORT& COUNTRY CLUB

JOONDALUPSTATION

ECUJOONDALUP

CURRAMBINESTATION

Music in the ParkMawson Park, HillarysSaturday 16 November 2013

Music in the ParkChichester Park, WoodvaleSaturday 7 December 2013

Music in the Park Caledonia Park, CurrambineSaturday 18 January 2014

Valentines ConcertJoondalup Resort & Country Club, ConnollyThursday 13 February 2014

Little Feet FestivalECU Campus, JoodalupSunday 10 November 2013

Joondalup FestivalJoondalup City Centre29 and 30 March 2014


The events season runs from November through to March providing a fantastic opportunity for the local and regional community to enjoy outstanding performances and activities. Record crowds year on year demonstrate that these summer events are extremely popular and without the support from sponsors, would not be possible.

Sponsorship ObjectivesSponsors will reap the benefits that come with aligning their business and brand with one of these hallmark events in the City. The focus of these events is on participation, community involvement and delivering an outstanding range of exciting and engaging cultural experiences. It will also provide a platform on which to:

• provide creative and educational activities;

• provide free activities to encourage participation;

• enhance a sense of community in the City of Joondalup;

• connect with a number of communities in the region;

• align with a free community event;

• showcase positive community engagement;

• have direct access to event attendees;

• join a major regional marketing campaign including print, radio, e-marketing, outdoor and PR;

• run consumer promotions;

• launch products;

• receive guaranteed exclusivity;

• be associated with high profile VIP guests at the VIP function;

• increase brand awareness and credibility by association with the events;

• have exposure to the entire City of Joondalup community; and

• communicate key messages to target markets.

Sponsorship OpportunitiesThe opportunity for community building, brand exposure and partnership building in the northern corridor through these events is unparalleled. The City of Joondalup invites your business to become part of its success with a range of sponsorship opportunities to suit your corporate responsibilities and objectives.

Since the City offers a range of sponsorship opportunities, this package is being presented simultaneously to a number of potential sponsors. Strict limitations apply to the number of packages available at each level. Interested sponsors are encouraged to respond as soon as possible, to maximise the chances of securing the preferred option.

For further information and enquiries please contact [email protected]

City of Joondalup DemographicsPopulation: 164,220 Female: 50.5% Male: 49.5% In the City of Joondalup, 28% of households earned $130,000 or more per annum.

Age GroupsCity Demographic

Babies and pre-schoolers (0 – 4) 6.1%

Primary schoolers (5 – 11) 8.9%

Secondary schoolers (12 – 17) 9.1%

Tertiary education and independence (18 – 24) 10.4%

Young workforce (25 – 34) 10.8%

Parents and homebuilders (35 – 49) 22.6%

Older works and pre-retirees (50 – 59) 15.1%

Empty nesters and retirees (60 – 69) 10.1%

Seniors (70 – 84) 5.8%

Elderly aged (85 and over) 1.3%

50.2% of City households are families with children.

Note: these figures are taken from the 2011 Census. Detailed information can be found at joondalup.wa.gov.au

Why become a sponsor?The City’s summer events present an exciting opportunity for sponsors to be aligned with a vibrant summer program and engage directly with communities and customers in the northern corridor.

The summer program provides a platform for sponsors to enhance and develop their corporate social responsibility by contributing to significant community events. Each summer event is open to the community to attend at no-cost.

These fantastic cultural activities help build and enhance community spirit and play a vital role in why Joondalup is renowned nationally and internationally for its connected and engaged community, outstanding services and events, visitor attractions and healthy lifestyle opportunities.

In recent years, key stakeholders and local businesses have been very active in supporting the City’s popular events program as they understand the benefits of being involved in high-quality events and assisting in promoting Joondalup as a great destination to live, work and visit.

The summer program provides sponsors with the opportunity to interact in a positive way with residents and visitors to the City in a number of different locations and allows sponsors to reach all sections of the community.

The program is supported by an extensive marketing campaign, guaranteed to not only draw crowds to each event, but provide brand exposure for sponsors among the wider community.


Little Feet Festival 2013Sunday 10 November 2013 ECU Joondalup

Each year the City hosts Little Feet Festival, one of Perth’s most highly anticipated and popular children’s events, with activities and entertainment for children under twelve and their families. Little Feet Festival is one of the biggest children’s festivals in the north with over 5,000 people enjoying an afternoon of free entertainment and activities in the beautiful Pines Picture Gardens at Edith Cowan University, Joondalup.

Children have the opportunity to experience art and culture from around the globe without leaving Joondalup.

The Festival has been a proven, popular and significant, free community event for families in the northern suburbs for the past 21 years. The festival promotes the idea of healthy and active minds and bodies; encouraging children to think, play, move, learn and imagine.

The theme for 2013 is “Traditions and Celebrations” and children will be engaged with interactive and multicultural workshops, performance and activities educating them on the different celebrations, traditions and festivals that take place around the world.

The City works in partnership with many of its key stakeholders in the region and is seeking support from industry leaders by way of a Premier Partnership, Key Partnership or Media Partnership, as outlined in this proposal.

Previous Sponsors: HBF, Joondalup Health Campus, Community Newspaper Group, ECU, Lakeside Joondalup Shopping City and Specsavers.

Sponsorship opportunities for this event close Friday 20 September 2013.


Premier Partner – $6,000 plus GST There is only one exclusive Premier Partner available.

Advertising • Recognition of Premier Partner’s logo in all newspaper advertising placed for the Little Feet Festival.

• Recognition of Premier Partner in all City publications relating to the Little Feet Festival.

• Acknowledgment in the radio advertising campaign related specifically to the Little Feet Festival.

• Acknowledgement as Premier Partner in all media releases promoting the Little Feet Festival.

• Recognition as Premier Partner on social media networking sites promoting the Little Feet Festival.

Festival• Presentation rights to a designated Festival area (to be determined by the City).

• Verbal acknowledgements as the Premier Partner of the Little Feet Festival.

• 6 x large tear drop banners with weighted bases positioned around the event (sponsor to supply).*

• Opportunity to set up a promotional display or interactive stand within the theme of the Festival (costs to be borne by sponsor).

Marketing• Recognition of Premier Partner’s logo on 150 event posters.

• Recognition of Premier Partner’s logo on event flyers.

• Recognition of Premier Partner’s logo on 2,000 event programs.

• Recognition of Premier Partner’s logo on pull up banners displayed at Customer Service Centres (Whitford City Shopping Centre and Joondalup Administration Centre).

• Acknowledgement on the City of Joondalup’s Messages on Hold promoting the Little Feet Festival.

• Recognition of Premier Partner’s logo on all feedback forms handed out at the event.

• Recognition of Premier Partner’s logo in all promotional e-flyers related to the Little Feet Festival.

• Premier Partner has the opportunity to provide a question for inclusion in any Little Feet Festival surveys undertaken by the City.

Website• Acknowledgement of Premier Partner’s logo on the official City of Joondalup Little Feet webpage with logo and hyperlink to

Premier Partner’s website.

Added Benefits• 2 x complimentary double passes to the City of Joondalup’s Valentine’s VIP Function, including free pre-concert drinks and

cocktail food, reserved seating, reserved parking and a cheese and wine hamper.

• 2 x complimentary double passes to the City of Joondalup’s Festival VIP Function, including cocktail food and refreshments plus reserved parking.

Exclusive Rights• Another sponsor of the same business type will not be signed as an event partner without the consent of the Premier Partner.


Key Partner – $4,000 plus GST There are only four Key Partners available.

Advertising • Recognition of Key Partner’s logo in all newspaper advertising placed for the Little Feet Festival.

• Recognition of Key Partner in all City publications relating to the Little Feet Festival.

• Recognition as Key Partner on social media networking sites promoting the Little Feet Festival.

Festival• Verbal acknowledgements as the Key Partner of the Little Feet Festival.



Marketing• Recognition of Key Partner’s logo on 150 event posters.

• Recognition of Key Partner’s logo on event flyers.

• Recognition of Key Partner’s logo on 2,000 event programs.

• Recognition of Key Partner’s logo on pull up banners displayed at Customer Service Centres (Whitford City Shopping Centre and Joondalup Administration Centre).

• Recognition of Key Partner’s logo on all feedback forms handed out at the event.

• Recognition of Key Partner’s logo in promotional e-flyers related to the Little Feet Festival.

Website• Acknowledgement of Key Partner’s logo on the official City of Joondalup Little Feet webpage.

Added Benefits• 2 x complimentary double passes to the City of Joondalup’s Festival VIP Function, including cocktail food and refreshments

plus reserved parking.

Exclusive Rights• Another sponsor of the same business type will not be signed as an event partner without the consent of the Key Partner.


Media Partner – $4,000 plus GST There are only two Media Partners available.

Advertising • Recognition of Media Partner’s logo in all newspaper advertising placed for the Little Feet Festival.

• Recognition of Media Partner in all City publications relating to the Little Feet Festival.

• Recognition as Media Partner on social media networking sites promoting the Little Feet Festival.

Festival• Verbal acknowledgements as the Media Partner of the Little Feet Festival.



Marketing• Recognition of Media Partner’s logo on 150 event posters.

• Recognition of Media Partner’s logo on event flyers.

• Recognition of Media Partner’s logo on 2,000 event programs.

• Recognition of Media Partner’s logo on pull up banners displayed at Customer Service Centres (Whitford City Shopping Centre and Joondalup Administration Centre).

• Recognition of Media Partner’s logo on all feedback forms handed out at the event.

• Recognition of Media Partner’s logo in promotional e-flyers related to the Little Feet Festival.

Website• Acknowledgement of Media Partner logo on the official City of Joondalup Little Feet webpage.



Exclusive Rights• Another sponsor of the same business type will not be signed as an event partner without the consent of the Media Partner.


Music in the Park Concert Series 2013-2014Concert 1 Saturday 16 November 2013 Mawson Park, Hillarys

Concert 2 Saturday 7 December 2013 Chichester Park, Woodvale

Concert 3 Saturday 18 January 2014 Caledonia Park, Currambine

Music in the Park Concert Series provides a fantastic opportunity for local residents to enjoy outstanding musicians performing in local parks across the City of Joondalup. Attendances of over 10,000 people across the concert series highlight the popularity of the performances within the local community.

Music in the Park series brings blues and roots music and family-friendly entertainment to the City for three free concerts.

In 2013-2014 the City of Joondalup will host a variety of talented bands and musicians to perform at their summer concerts. The concerts offer a relaxed family-friendly atmosphere, with patrons encouraged to enjoy a leisurely picnic and the free children’s activities on offer.

The Summer Concert Series is supported by an extensive promotional campaign, guaranteed to not only draw crowds to each event, but also reinforce awareness among the wider community.

The sponsorship packages have been designed to suit your individual marketing requirements and budget. As a Premier Partner, you are a major sponsor of the entire Concert Series, with associated benefits for each event. As a Key Partner you have the choice to sponsor one concert in the series.

This event will give sponsors the opportunity to interact in a positive way with all sections of the community with concerts being held in three different locations throughout the City.

Previous Sponsors: Community Newspaper Group, Nova and Barker–Smith.

Sponsorship opportunities for this event close Friday 20 September 2013.


Premier Partner – $6,000 plus GST There is only one exclusive Premier Partner available.

Advertising • Recognition of Premier Partner’s logo in all newspaper advertising placed for the Music in the Park Series.

• Recognition of Premier Partner in all City publications relating to the Music in the Park Series.

• Acknowledgement as Premier Partner in all media releases promoting the Music in the Park Series.

• Recognition as Premier Partner on social media networking sites promoting the Music in the Park Series.

Concert Night • Verbal acknowledgements as the Premier Partner of the Music in the Park Series.

• 4 x large tear drop banners with weighted bases displayed around each concert (sponsor to supply).*

• 2 x large tear drop banners with weighted bases displayed near the main stage at each concert (sponsor to supply).*

• Opportunity to set up a promotional display or interactive stand at all Music in the Park concerts (costs to be borne by sponsor).

Marketing• Recognition of Premier Partner’s logo on 200 Music in the Park posters.

• Recognition of Premier Partner’s logo on 60,000 Music in the Park flyers.

• Recognition of Premier Partner’s logo on Summer Event magnets (dependent on sponsorship confirmation being received by Friday 20 September 2013).

• Recognition of Premier Partner’s logo on pull up banners displayed at Customer Service Centres (Whitford City Shopping Centre and Joondalup Administration Centre).

• Acknowledgement on the City of Joondalup’s Messages on Hold promoting the Music in the Park Series.

• Recognition of Premier Partner’s logo on all feedback forms handed out at the Music in the Park Series.

• Recognition of Premier Partner’s logo in all promotional e-flyers related to the Music in the Park Series.

• Premier Partner has the opportunity to provide a question for inclusion in all Music in the Park surveys undertaken by the City.

Website• Acknowledgement of Premier Partner’s logo on the official City of Joondalup Music in the Park webpage with hyperlink to

Premier Partner’s website.

Added Benefits• 2 x complimentary double passes to the City of Joondalup’s Valentine’s Concert VIP Function, including free pre-concert

drinks and cocktail food, reserved seating, reserved parking and a cheese and wine hamper.




Key Partner – $3,000 plus GSTThere are only three Key Partners available – one per concert.

Advertising • Recognition of Key Partner’s logo in all newspaper advertising placed for the Music in the Park Concert sponsored.

Concert Night• Verbal acknowledgements as the Key Partner at the Music in the Park Concert sponsored.

• 2 x large tear drop banners with weighted bases displayed around the concert sponsored (sponsor to supply).

• Opportunity to set up a promotional display or interactive stand at the Music in the Park Concert sponsored (costs to be borne by sponsors).

Marketing• Recognition of Key Partner’s logo on flyers relating to the Music in the Park Concert sponsored.

• Recognition of Key Partner’s logo on all feedback forms handed out at the Music in the Park Concert sponsored.

• Recognition of Key Partner’s logo on Summer Event magnets (dependent on sponsorship confirmation being received by Friday 20 September 2013).

• Recognition of Key Partner’s logo in promotional e-flyers related to the Music in the Park Concert sponsored.

Website• Acknowledgement of Key Partner’s logo on the official City of Joondalup Music in the Park webpage.




Media Partner – $6,000 plus GSTThere are only two Media Partners available.

Advertising • Recognition of Media Partner’s logo in all newspaper advertising placed for the Music in the Park Series.

• Recognition of Media Partner in all City publications relating to the Music in the Park Series.

• Recognition as Media Partner on social media networking sites promoting the Music in the Park Series.

Concert Night• Verbal acknowledgements as the Media Partner of the Music in the Park Series.

• 4 x large tear drop banners with weighted bases displayed around each concert (sponsor to supply).*

• 2 x large tear drop banners with weighted bases displayed near the main stage at each Summer Concert (sponsor to supply).*

• Opportunity to set up a promotional display or interactive stand at all Music in the Park Concerts (costs to be borne by sponsor).

Marketing• Recognition of Media Partner’s logo on 200 Music in the Park posters.

• Recognition of Media Partner’s logo on 60,000 Music in the Park flyers.

• Recognition of Media Partner’s logo on Summer Event magnets (dependent on sponsorship confirmation being received by Friday 20 September 2013).

• Recognition of Media Partner’s logo on pull up banners displayed at Customer Service Centres (Whitford City Shopping Centre and Joondalup Administration Centre).

• Recognition of Media Partner’s logo on all feedback forms handed out at the Music in the Park Series.

• Recognition of Media Partner’s logo in promotional e-flyers related to the Music in the Park Series.

Website• Acknowledgement of Media Partner’s logo on the official City of Joondalup Music in the Park webpage.

Added Benefits• 2 x complimentary double passes to the City of Joondalup’s Valentine’s Concert VIP Function, including free pre-concert drinks

and cocktail food, reserved seating, reserved parking and a cheese and wine hamper.




Valentine’s Concert 2014Thursday 13 February 2014 Joondalup Resort and Country Club

The City of Joondalup Valentine’s Concert has become an iconic event for the City and its residents over the past seven years. It has grown to become one of the most popular events in the northern suburbs that engages and entertains the local community.

The Valentine’s Concert receives a strong response from the community, with a capacity crowd of 8,000 patrons attending each year and provides an opportunity for local residents to witness world-class entertainment in Joondalup.

Held in the picture-perfect setting of Joondalup Resort on one of the golf courses championship holes, the concert typically features the cream of Australia’s musical talents and international performers with previous concerts featuring: Dan Sultan, The Whitlams and the Western Australian Youth Orchestra, David Campbell, Damien Leith, Marcia Hines, Frank Bennett, Grace Knight, the West Australian Symphony Orchestra and last year the Perth Symphony Orchestra.

The 2014 Valentine’s Concert headline act will be announced in late 2013.

The City works in partnership with many of its key stakeholders in the region at many levels and is seeking support from industry leaders by way of a Premier Partnership, Key Partnership or Media Partnership, as outlined in this proposal. The sponsorship packages have been designed to suit your individual marketing requirements and budget.

Previous Sponsors: Community Newspaper Group, ECU, Joondalup Resort and Joondalup Health Campus.

Sponsorship opportunities for this event close Friday 15 November 2013.


Premier Partner – $20,000 plus GSTThere are only four Premier Partners available.

Advertising • Recognition of Premier Partner’s logo in all newspaper advertising for the Valentine’s Concert.

• Recognition of Premier Partner in all City publications relating to the Valentine’s Concert.

• Acknowledgement as Premier Partner in all media releases promoting the Valentine’s Concert.

• Recognition as Premier Partner on social media networking sites promoting the Valentine’s Concert.

Concert Evening• Premier Partner’s brand recognition on the stage screen multimedia presentation prior to the performance.

• Premier Partner has the opportunity to present a 2 minute video presentation on a rotational basis, prior to the performance (presentation to be provided by sponsor). This will be displayed a minimum of 4 times between 5.00pm and 6.30pm as patrons enter the venue.

• Acknowledgement of Premier Partner by the Mayor at the opening of the Valentine’s Concert and at the Valentine’s Concert VIP Function.

• 2 x MC promotions.

• 6 x complimentary double passes to the VIP Valentine’s Concert event on the night, including free pre-concert drinks and cocktail food, reserved seating, reserved parking and a cheese and wine hamper.

• 10 x general admission tickets to the concert.

• 6 x outdoor signs positioned along the main pathway in the grounds.

• Additional signage rights and opportunities (details to be discussed with the City and dependent on sponsorship confirmation being received by Friday 15 November 2013).

Marketing• Recognition of Premier Partner’s logo on Concert posters, distributed to cafes, shopping centres, four libraries, three

leisure centres and local organsations to display.

• Recognition of Premier Partner’s logo on 8,000 Concert tickets.

• Recognition of Premier Partner’s logo on Concert postcards/flyers.

• Recognition of Premier Partner’s logo on pull up banners displayed at City of Joondalup Customer Service Centres (Whitford City Shopping Centre and Joondalup Administration Centre).

• Acknowledgement on the City of Joondalup’s Messages on Hold promoting the Valentine’s Concert.

• Recognition of Premier Partner’s logo on feedback forms handed out at the Concert.

• Recognition of Premier Partner’s logo in all promotional e-flyers related to the Valentine’s Concert.

• Recognition poster autographed by the main act, to be presented to the Premier Partners (at the discretion of the event organiser).

• 2 x free promotional inserts or products into picnic hampers distributed to VIP guests on the evening (to be provided by sponsor and discussed and agreed as to the size and content with event organiser).

• Premier Partner has the opportunity to provide a question for inclusion in any Valentine’s Concert surveys undertaken by the City.

Website• Acknowledgement of Premier Partner’s logo on the official City of Joondalup Valentine’s Concert webpage with a logo and

hyperlink to the Premier Partner’s website.





Key Partner – $10,000 plus GST There are only four Key Partners available.

Advertising • Recognition of Key Partner’s logo in all newspaper advertising for the Valentine’s Concert.

• Recognition of Key Partner in all City publications relating to the Valentine’s Concert.

• Recognition as Key Partner on social media networking sites promoting the Valentine’s Concert.

Concert Evening • Key Partner’s brand recognition on the stage screen multimedia presentation prior to the performance.

• Acknowledgement of Key Partner by the Mayor at the opening of the Valentine’s Concert and at the Valentine’s Concert VIP Function.

• 1 x MC promotion.

• 4 x complimentary double passes to the VIP Valentine’s Concert event on the night, including free pre-concert drinks and cocktail food, reserved seating and a cheese and wine hamper.


Marketing• Recognition of Key Partner’s logo on Concert posters, distributed to cafes, shopping centres, four libraries, three leisure

centres and local organisations to display.

• Recognition of Key Partner’s logo on Concert postcards/flyers.

• Recognition of Key Partner’s logo on pull up banners displayed at City of Joondalup Customer Service Centres (Whitford City Shopping Centre and Joondalup Administration Centre).

• Recognition of Key Partner’s logo on feedback forms handed out at the Concert.

• Recognition of Key Partner’s logo in promotional e-flyers related to the Valentine’s Concert.

Website• Acknowledgement of Key Partner’s logo on the official City of Joondalup Valentine’s Concert webpage.





Media Partner – $10,000 plus GSTThere are only two Media Partners available.

Advertising • Recognition of Media Partner’s logo in all newspaper advertising for the Valentine’s Concert.

• Recognition of Media Partner in all City publications relating to the Valentine’s Concert.

• Recognition as Media Partner on social media networking sites promoting the Valentine’s Concert.

Concert Evening • Media Partner’s brand recognition on the stage screen multimedia presentation prior to the performance.

• Acknowledgement of Media Partner by the Mayor at the opening of the Valentine’s Concert and at the Valentine’s Concert VIP Function.

• 1 x MC promotion.

• 4 x complimentary double passes to the VIP Valentine’s Concert event on the night, including free pre-concert drinks and cocktail food, reserved seating and a cheese and wine hamper.


Marketing• Recognition of Media Partner’s logo on Concert posters, distributed to cafes, shopping centres, four libraries, three leisure

centres and local organisations to display.

• Recognition of Media Partner’s logo on Concert postcards/flyers.

• Recognition of Media Partner’s logo on pull up banners displayed at City of Joondalup Customer Service Centres (Whitford City Shopping Centre and Joondalup Administration Centre).

• Recognition of Media Partner’s logo on feedback forms handed out at the Concert.

• Recognition of Media Partner’s logo in promotional e-flyers related to the Valentine’s Concert.

Website• Acknowledgement of Media Partner’s logo on the official City of Joondalup Valentine’s Concert webpage.





Joondalup Festival 2014Saturday 29 and Sunday 30 March 2014 Joondalup City Centre

A new-look program for the 2013 Joondalup Festival delivered a fantastic range of cultural activities designed to bring the whole community together to participate in two days of non-stop free family-friendly fun in the Joondalup City Centre. The City will continue to deliver an outstanding range of exciting and engaging cultural experiences and entertainment for the local community at the 2014 Joondalup Festival.

The two day Festival treats festival-goers to a program of world class entertainment in the form of live performances by national and international performers, live music, workshop activities and visual delights. A key focus for the festival in 2014 is to create spaces that engage the community and encourage them to soak up the festival atmosphere for the day in the Festival Hub, Festival Gardens, Performance Lake and Alfresco Dining. 2014 presents a contemporary program influenced by the 1950s, migration and travel.

The Festival program is growing each year, presenting greater entertainment opportunities through new program components, presented by major regional partners. After 16 years the Joondalup Festival is still the largest “free” event in the northern metropolitan area and now one of the most significant annual cultural events for community participation in WA.

The City is proud of its cultural program and sees this as an opportune time to share and celebrate the benefits of its success with an external party through corporate sponsorship of the 2014 Joondalup Festival. By partnering with the City of Joondalup, a wide range of sponsorship benefits will enable you to maximise opportunities to communicate key messages to your target markets. The focus of the Festival is on participation, community involvement and delivering an outstanding range of exciting and engaging cultural experiences.

To ensure you receive maximum exposure, the City has included a description of the sponsorship options for your consideration.

Previous Sponsors: Commonwealth Bank, Community Newspaper Group, HBF, Lakeside Joondalup Shopping City, LJ Hooker, Nova, The Good Guys, Slater and Gordon – Joondalup, Specsavers, West Coast Institute, Bendigo Bank, WA Institute of Martial Arts and ECU.

Sponsorship opportunities for this event close Friday 29 November 2013.


Premier Partner – $25,000 plus GSTThere is only one exclusive Premier Partner available.

Advertising • Recognition of Premier Partner’s logo in all local newspaper advertising for the Joondalup Festival.

• Acknowledgement of Premier Partner in all City publications referring to the Festival.

• Recognition of Premier Partner’s logo in all regional advertising for the Joondalup Festival.

• Prominent full colour advertisement in the Festival program, distributed to over 60,000 households. Note: Ad sizes and locations will be dependent on program format (artwork to be supplied by sponsor).

• Acknowledgment of Premier Partner’s name on radio advertising related specifically to the Joondalup Festival, stating that the Festival is proudly supported by the Premier Partner.

• Acknowledgement as Premier Partner in all media releases promoting the Joondalup Festival.

• Recognition on all screen advertising leading up to the Festival including the City’s Valentine’s Concert.

• Recognition as Premier Partner on social media networking sites promoting the Joondalup Festival.

• Premier partner will receive one promotional post on the City of Joondalup’s Facebook page in the lead up to the Festival.

Festival • Tailored signage package including but not limited to:

• 8 x outdoor signs positioned around the event (to be discussed and agreed with event organiser). Costs of signs to be borne by sponsor (sponsor to supply).

• Integrated signage within the Festival Hub. Costs of signs to be borne by sponsor (sponsor to supply).

• Acknowledgement of Premier Partner by the Mayor at the Festival VIP Function.

• 6 x complimentary double passes to the City of Joondalup’s Festival VIP Function.

• Tailored ‘Business Showcase’ promotional display or interactive stand at the event, at no charge.

• Opportunity to present a Festival Parade Prize (sponsor to provide suitable prize).

• Premier Partner will have Presentation rights to the:

• FESTIVAL HUB – i.e. The Festival Hub presented by (Premier Partner Name). The Festival Hub is the heart of the Festival and offers a non-stop program of live performance and visual entertainment. The Festival opening, world class performances and surprise elements will all take place in this area, which will be a place of culture and creativity bringing the community together across the festival weekend

Marketing• Recognition of Premier Partner’s logo on over 300 Festival posters, distributed to cafes, shopping centres, four libraries,

three leisure centres and local organisations to display.

• Recognition of Premier Partner’s logo on all additional print and outdoor advertising undertaken.

• Acknowledgement on the City of Joondalup’s Messages on Hold promoting the Joondalup Festival.

• Recognition of Premier Partner’s logo in all promotional e-flyers related to the Festival.

• Premier Partner has the opportunity to provide a question for inclusion in the Festival surveys undertaken by the City.

• Recognition poster to be presented to Premier Partner.

• The City will provide the sponsor with promotional material to display at branches/stores as required.

Website• Acknowledgement of Premier Partner’s logo on official City of Joondalup Festival webpage with hyper-link to Premier

Partner’s official website.

Added Benefits• 2 x complimentary double passes to the VIP Valentine’s Concert event, including free pre-concert drinks and cocktail food,

reserved seating and a cheese and wine hamper.



Key Partners – $10,000 plus GST There are only five Key Partners available.

Advertising • Recognition of Key Partner’s logo in all local newspaper advertising for the Joondalup Festival. • Acknowledgement of Key Partner in all City publications referring to the Festival.• Recognition of Key Partner’s logo in all regional advertising for the Joondalup Festival. • Full colour advertisement in Festival program, distributed to over 60,000 households.

Note: Ad sizes and locations will be dependent on program format (artwork to be supplied by sponsor).

• Recognition as Key Partner on social media networking sites promoting the Joondalup Festival.

Festival • Integrated outdoor signage package which may include:

• 4 x outdoor signs positioned around the event (to be discussed and agreed with event organiser). Costs of signs to be borne by sponsors (sponsor to supply).*

• Acknowledgement as a Key Partner by the Mayor at the VIP Function.• 4 x complimentary double passes to the City of Joondalup’s Festival VIP Function. • ‘Business Showcase’ promotional display or interactive stand at the event, at no charge, as detailed in the Showcase

Partner Package. • Opportunity to present a Festival Parade Prize (sponsor to provide suitable prize). • Presentation rights to one of the below areas located at the Festival:

• Festival Twilight Lantern Parade• Performance Lake• Festival Gardens• Retro Lounge• Festival Marketplace

*NOTE: The 2014 Festival will be introducing some exciting new programs and activities so the areas above are subject to change. Sponsors will be advised of any changes and new additional activities they may wish to align their sponsorship with.

Marketing• Recognition of Key Partner’s logo on over 300 Festival posters, distributed to cafes, shopping centres, four libraries, three

leisure centres and local organisations to display.

• Recognition of Key Partner’s logo in all promotional e-flyers related to the Festival.

• Recognition poster to be presented to the Key Partner.

• The City will provide the sponsor with promotional material to display at branches/stores as required.

Website• Acknowledgement of Key Partner’s logo on official City of Joondalup Festival webpage.



Media Partners – $7,000 plus GSTThere are only two Media Partners available.

Advertising • Recognition of Media Partner’s logo in all local newspaper advertising for the Joondalup Festival. • Acknowledgement of Media Partner in all City publications, referring to the Festival.• Recognition of Premier Partner’s logo in all regional advertising for the Joondalup Festival. • Full colour advertisement in Festival program, distributed to over 60,000 households.

Note: Ad sizes and locations will be dependent on program format (artwork to be supplied by sponsor).• Recognition as Media Partner on social media networking sites promoting the Joondalup Festival.

Festival • Integrated outdoor signage package which may include:

• 4 x outdoor signs positioned around the event (to be discussed and agreed with event organiser). Costs of signs to be borne by sponsors (sponsor to supply).*

• Acknowledgement as a Media Partner by the Mayor at the VIP Function.

• 4 x complimentary double passes to the City of Joondalup’s Festival VIP Function.

• ‘Business Showcase’ promotional display or interactive stand at the event, at no charge, as detailed in the Showcase Partner Package.

• Opportunity to present a Festival Parade Prize (sponsor to provide suitable prize).

Marketing• Recognition of Media Partner’s logo on over 300 Festival posters, distributed to cafes, shopping centres, four libraries, three

leisure centres and local organisations to display.

• Recognition of Media Partner’s logo in all promotional e-flyers related to the Festival.

• Recognition poster to be presented to the Media Partner.

Website• Acknowledgement of Media Partner’s logo on official City of Joondalup Festival webpage.



Showcase Partner – $5,000 plus GSTThere are unlimited Showcase Partners available.

The business showcase area will feature in the Festival Marketplace on Boas Avenue.

Each Partner will receive a high profile expo-style stall, with estimated foot traffic of over 40,000 people.

As a Showcase Partner you will receive the following benefits:

Showcase Area:• 3m x 3m marquee.

• Up to 4 chairs.

• Up to 2 trestle tables with covers.

• One power-point.

• Fluorescent or similar lighting.

Advertising • Recognition of Showcase Partner’s logo in the Festival program, distributed to over 60,000 households.

Festival • 2 x complimentary double passes to the City of Joondalup’s Festival VIP Function.

• Acknowledgement as a Showcase Partner by the Mayor at the VIP Function.

• 2 x integrated outdoor signs positioned in the Festival Marketplace (to be discussed and agreed with event organiser). Costs of signs to be borne by sponsors (sponsor to supply).*

• 2 x self standing signs, positioned within the showcase marquee (sponsor to supply and install when setting up stall).*

Marketing • Recognition of Showcase Partner’s logo in all promotional e-flyers.

Website• Recognition of Showcase Partner’s logo on official City of Joondalup Festival webpage.


Combination Sponsorship AGREE NOW to sponsor one of the summer events for the next three years and you will receive a 10% discount off the 2013/2014 price for the following two years, for a package of equal or greater value (payable annually).

If you AGREE to sponsor more than one event or program with the City of Joondalup in 2013/2014, then a 10% discount will be offered for each subsequent sponsorship agreement which is of lesser value.

Other SuggestionsThe sky is the limit and this is your chance to be creative with your marketing strategy. If none of these packages suit you then why not tell the City what you would like to get out of your sponsorship. The City can create something that fits both your marketing needs and your budget.

Further InformationFor further information contact:

Mrs Clair Burns T: 0403 383 899 E: [email protected]

Signage*A note on signage:

Each of the sponsorship packages offers signage opportunities to sponsors willing to supply signage suitable for outdoor use. Suitable signage is:

• 5 metre tear-drop banners with a weighted base no less than 5kg.

• Vinyl or mesh banner no larger than 1500mmW x 1000mmH.

Please note – retractable pull up banners are not suitable for outdoor use. The City can provide further information on suitable signage if required.

All signage is required to be delivered and collected from the City two weeks prior to each event at the sponsor’s expense.

Confirmation of Sponsorship 2013 - 2014Please post or scan and email this form back to: Red Rhino Marketing PO Box 9024 Subiaco WA 6008

Telephone: 0403 383 899

Email: [email protected]



Confirmation of SponsorshipContact Details

Contact Name:

Position:

Company:

Address:

State: Postcode:

Telephone: Facsimile:

Email:

SPONSORSHIP PACKAGES Please indicate which level of sponsorship you are confirming.

Little Feet Festival 2013 Amount Tick as appropriate

Premier Partner $6,000 plus GST ☐Key Partner $4,000 plus GST ☐Media Partner $4,000 plus GST ☐

Music in the Park 2013 / 2014 Amount Tick as appropriate

Premier Partner $6,000 plus GST ☐Key Partner – Single Concert $3,000 plus GST ☐Media Partner $6,000 plus GST ☐

Valentine’s Concert 2014 Amount Tick as appropriate

Premier Partner $20,000 plus GST ☐Key Partner $10,000 plus GST ☐Media Partner $10,000 plus GST ☐

Joondalup Festival 2014 Amount Tick as appropriate

Premier Partner $25,000 plus GST ☐Key Partner $10,000 plus GST ☐Media Partner $7,000 plus GST ☐Showcase Partner $5,000 plus GST ☐

TOTAL $AUD

Signed: ____________________________________________________________________ Date : ____________________________

You will receive a sponsorship agreement from the City of Joondalup upon receipt of this confirmation form.

Manager Marketing and Communications T: 08 9400 4485 F: 08 9300 1383 Boas Avenue Joondalup WA 6027 PO Box 21 Joondalup WA 6919

joondalup.wa.gov.au

This document is available in alternate formats upon request.

2013-14 summer events sponsorship pack€¦ · city of joondalup sponsorship pack summer 201314 1...

Documents