BANKING SCANDALS THROUGHOUT TIME

MEDICI BANK OVEREND & GURNEY DANATBANK NORDBANKEN

1494 1866 1931 1991

FINANCIALSERVICES

FBANKS

49%

WHICH INDUSTRIES ARE MOST TRUSTED?

51%

61%

FOOD

57%

PHARMA

CEUTICALS

CHEMICALS

73%TECHNOLOGY

MEDIA

51%

AUTOMOTIVE

66%

57%ENERGY

46%

%%

20%

13%

6%

11%

23%

25%

Banks are too large

Changes in the economy

Conflicts of interest

Corporate corruption

Lack of regulation

Corporate culture

MOST TOXIC BRANDS HAVEN’T EMBRACED

A 360 STAKEHOLDER VIEW

#3 SIN #1BLOATED EGOS

SIN #4SIN #2OVER PROMISING & UNDER-DELIVERING

YUMMY

PEACE

WORLD

HAPPINESS

M T W T F S SW

SIN #5SIN #3KEEPING SILENT

Nestlé

MOGA

30 YRS AGO

75,000 FARMERS

MAKING A POSITIVE IMPACT - NESTLÉ

HELPING PEOPLE SAVE - SHELL

E F

SUSTAINABLE ECONOMY - TRIODOS BANK

£

67%65%64%64%

63%63%62%

59%

LIS

TE

N T

O C

US

TO

ME

RS

AD

DR

ES

SE

S I

SS

UE

S R

ES

PO

NS

IBL

Y

CU

ST

OM

ER

S B

EF

OR

E P

RO

FIT

TR

AN

SP

AR

EN

T P

RA

CT

ICE

S

HIG

H Q

UA

LIT

Y P

RO

DU

CT

S /

SE

RV

ICE

S

ET

HIC

AL

PR

AC

TIC

ES

TR

EA

TS

EM

PL

OY

EE

S W

EL

L

CO

MM

UN

ICA

TE

S F

RE

QU

EN

TL

Y

AN

D H

ON

ES

TL

Y

LESSON 1

TRUST BUILDING

PURPOSE

LESSON 2

CEO EMPLOYEE CONSUMER

SOCIETAL ISSUES

COMMUNITY

BUSINESS PRACTICES

INNOVATION

OPERATIONS

LESSON 3

THE

OF

THEBRAND

IS

Experience