2013 09-23 your mvp sucks at velocityin accelerator
DESCRIPTION
YOUR MVP SUCKS This workshop is about testing product market fit. You should walk away with: • An understanding of how User Experience effects other aspects of your Business Model • A clearly defined Minimum Viable Product (MVP) • Metrics to measure your progress towards Product / Market Fit (P/MF)TRANSCRIPT
@TriKro
Tristan Kromer
GrasshopperHerder.com
I am not an expert in your business.
Only you can be the expert in your business.
My job is:•to ask the unasked questions;•to challenge assumptions;•and give you tools to succeed.
Lean Startupin
3 Steps
Step 1)
Step 2)
Step 2.5)
Step 3)
Minimum Viable Product
“...that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort”
- Eric Ries
User Experience
A person’s perceptions and responses that
result from the use or anticipated use of a
product, service or system.
User Experience is...
product UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
A Real Example
Describe the Customer
Early Wireframes
Test with an MVP
Test with another MVP
The Latest Version?
Hacking the Business Model Canvas
for MVPs
Buy my Buy my book!book!
• Mass Market
• Niche Market
• Segmented
• Diversified
• Multi-sided Platforms
Gets SMS from kids “Pick me up!”
Has a housekeeper once a week
Complains “I feel overwhelmed”
Orders take-out 3 nights/wk
BEHAVIORS
Calls to remind husband for errands
Help coordinating errands, manage kids, keep things running
Have time for herself
Feel like she has life under control
NEEDS & GOALS
“to clone herself”
Working mom
34 years old
Lives in Walnut Creek, works in San Jose
Married, 2 kids
Household income is $150k / year
DEMOGRAPHICS
• Newness
• Performance
• Customization
• “Getting a Job Done”
• Design
• Brand Status
• Price
• Cost reduction
• Risk Reduction
• Accessibility
• Convenience / usability
• Sales force
• Web sales
• Own stores
• Partner stores
• Wholesaler
• Awareness
• Evaluation
• Purchase
• Delivery
• After sales
• Quora
• PTA meetings
• Parenting blogs
• Meetup.com groups
• SEO
• SEM (Adwords)
• Flyers
• Trade associations
• Google Groups
• App store
• Task rabbit
• Craigslist
• Daycare centers
• After school programs
• Personal assistance
• Dedicated personal assistance
• Self-service
• Automated services
• Communities
• Co-creation
• Phone call
• SMS
• Contact us form
• Help desk
• IRC Channel
• Live Chat
• Forum
• 1-800-555-1212
• Sharing
• Creating content
• Curating
• ???
•Production
•Problem Solving
•Platform / network
• Share/assign task
• Export to calendar
• Send SMS reminder
• Set task deadline
• Others accept tasks
• View task calendar
• Enter tasks due date
• Add profile pic
• Enable geolocate
• Receive “done” SMS
• Enter tasks
• Download the app
• Mark task “done”
• Connect via facebook
• Enter task location
• Physical
• Intellectual
• Human
• Financial
•Optimization of Economies of Scale
•Reduction of Risk
•Acquisition of particular resources and activities
Partners
• Machine learning algorithm
• Amazon Mechanical Turk
• Twilio
Partners
• Taskrabbit
• Landing page
• Create task page
• etc
• Access to Contacts
• Coders
• Odesk
@TriKro
Tristan Kromer
GrasshopperHerder.com