2013-05-16 d hegley keynote summit@summit
DESCRIPTION
Slides from Keynote address at the Summit@Summit 3.0, presented by the Minnesota Association of Museums on May 15, 2013.TRANSCRIPT
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2013 Summit @ Summit
Douglas HegleyDirector of Technology
Minneapolis Institute of Arts
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Why I work in a museum
“… [a] gift to each child in the world be a sense of wonder so indestructible that it would last throughout life … ” – Rachel Carson
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How I got the job
Perhaps you have a similar story …
Higher Education
Fine Arts
Psychology
Athletics
Wisconsin
London
Houston
New York
Pre-law
Psychosis-proneness studies
Brain Wave Analysis
Confused
Undecided
Travel
NCAA Cross Country
NCAA Track
Europe
Travel
Graphic Design
Goal: Olympic Trials
Clinical Psychology
The Metropolitan Museum of Art
Today!
Start Here (c. 1980)
MCN – Museum Computer NetworkAAM
Sponsor contract
Professional?
NetworkingDatabase
Pediatric Services
Infant Emotions
Developmental Disabilities
Applied Educ. Technology Gifted & Talented
Health Psychology
Digital Media
Technology Services
ADHD learning models
Fatherhood
Instructor
NYSTAP
NIH
User Interfaces
Mobile technology
BFA
Statistical Analysis
Nope!
Nope!
School Psychology
Grad School
oops!
Technology Service Provision
Museumshmm
Minneapolis Institute of Arts
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<img alt=“Not about technology”/>
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<img alt=“NOT the goal”/>
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<img alt=“Happy Visitors”/>
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<img alt=“Bridge”/>
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<img alt=“Mobile”/>
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<img alt=“Fad or revolution?”/>
<img alt=“There’s an app for that”/>
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Apps Mobile Web
Require Device-specific development and content creation
Responsive design with HTML5
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Apps Mobile Web
Require Device-specific development and content creation
Responsive design with HTML5
Work on Specific mobile devices Any browser
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Apps Mobile Web
Require Device-specific development and content creation
Responsive design with HTML5
Work on Specific mobile devices Any browser
Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored)
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Apps Mobile Web
Require Device-specific development and content creation
Responsive design with HTML5
Work on Specific mobile devices Any browser
Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored)
Internet Might not need a connection Requires a connection
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Apps Mobile Web
Require Device-specific development and content creation
Responsive design with HTML5
Work on Specific mobile devices Any browser
Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored)
Internet Might not need a connection Requires a connection
Best for • Games• Use of GPS, accelerometer• Personalization• “Ownership”• Bragging rights/expectations
• Content that changes often• Discovery via search• Sharing by users
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Apps Mobile Web
Require Device-specific development and content creation
Responsive design with HTML5
Work on Specific mobile devices Any browser
Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored)
Internet Might not need a connection Requires a connection
Best for • Games• Use of GPS, accelerometer• Personalization• “Ownership”• Bragging rights/expectations
• Content that changes often• Discovery via Search• Sharing by users
$$$ It’s gonna cost you … Less expensiveMore flexible – if done right
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Location, Location, Location
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Content, Content, Content
<img alt=“Elegant nonsense”/>
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<img alt=“Content set free”/>
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<img alt=“The Cloud, or just cloudy?”/>
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<img alt=“Global Local”/>
<img alt=“Is this photo posed?”/>
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Gamification:
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Gamification: applying game methods in real-life contexts to change behavior, increase motivation, and/or enhance engagement
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Pros Cons
Sense of autonomy (choice)
Immediate feedback
Steps to mastery
Personalized
Investment and impact
Success path (score over time)
Playful, light-spirited
Gamification
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Pros Cons
Sense of autonomy (choice) Sometimes simple rewards can kill motivation (extrinsic v. intrinsic)
Immediate feedback Um … not fun!
Steps to mastery “Exploitationware” (Ian Bogost)
Personalized False sense of achievement- The “You’ve Been Playing for 100 Days!” badge ... Really?
Investment and impact Competition – “beating” others
Success path (score over time) Addictive? Isolating?
Playful, light-spirited Disconnected from the “slings and arrows of outrageous fortune” (Wm. Shakespeare)
Gamification
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<img alt=“Social Activation”/>
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- ISH
<img alt=“Hype Cycle”/>
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Douglas thinks you can future-proof your
approach.Tell ‘im he’s dreamin’!
With apologies to “The Castle” (1997)
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IncrementalDisruptive
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The Mighty Web
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The Mighty WebApps
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Mobile
The Mighty WebApps
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Mobile
The Mighty Web
ePubs
Apps
Confluence(and Turbulence)
You are here
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<img alt=“Immersion”/>
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<img alt=“Wider applications?”/>
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<img alt=“Remember this?”/>
Minority Report (2002)
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<img alt=“It’s already here”/>
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<img alt=“Oculus Rift”/>
David Hassehoff
in 3D!
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<img alt=“The Future is Now”/>
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Techno-magical!
“Any significantly advanced technology is indistinguishable from magic” – Arthur C. Clarke
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What’s Worrisome?
• “Put some technology in there” (no strategy, no content, no plan)
• Solution before definition We need an iPad app
now!Um, okay, to
do what, exactly?
I don’t care! You’re the IT
guy. Just make an app!
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Go Forth and Network!Share, collaborate, work together
<Douglas: Stop talking now>