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Introduction to Social MediaFebruary 5, 2013Kathy McCullough-TestaKMT Consultants, Inc.www. kmtconsultants.com

?How

Are You

Social

Social

the communication

medium of choice

Social networking is nowmore popular

than email

A new member joinsLinkedIn

every second

If Facebook were a country,it would be the

3rd largest

Media

eReaders have surpassedtraditional book sales

The second largestonline search engine is

YouTube

SocialMediaMatures

Maybe it’s not so bad. How can I use it?

What good is that?

Oh no! How can I control it?

Social NetworksEmpower the People

Social Media Devices

Twitter = What’s happening?

Facebook = What’s on your mind?

FourSquare= Where am I? Pinterest = What do I like?

YouTube = What I'm watching. LinkedIn = What’s

in it for me? Myspace = zzzzz

Brian Solis“Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.”

Average Time Visitors Spend on Social Media Sites Per Month

6.75 H

1.5 H 1.5 H

21 MIN

17 MINSource:http://mashable.com/2012/11/28/social-media-time/

Who

Is Using Social

Media?

Senior social media use accounted for the steepest increase in all age groups from 1% in 2006 to 34% today.

• Looking across generations, here are some interesting observations:

• The average user of a social networking site has more close ties and is half as likely to be socially isolated as the average American.

• Facebook users are much more politically engaged than most people.

• Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites.

• Half say that connecting with old friends they’ve lost touch with is a major reason behind their use of these technologies.

INTERESTING FACTS – Source: http://seniorplanet.org/seniors-on-facebook/

• 46% of adult internet users post original photos or videos online that they themselves have created. The Pew study calls them creators.

• 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. They’re called curators.

• 40% of Facebook users in the Pew sample made a friend request; 63% received at least one request.

• 15% of Facebook users update their own status.• 26% “Like” another user’s content.

INTERESTING FACTS – Source: http://seniorplanet.org/seniors-on-facebook/

WhoIs Using

Social Media?

Source: http://www.mediabistro.com/alltwitter/100-social-media-stats_b33696

“We don’t have a choice on whether

we DO social media,

the question is: how well we do

it.”

Erik Qualman“Socialnomics: How Social Media Transforms the Way We Live…”

KMT Consultants, Inc.www.kmtconsultants.com

Facebook & Twitter:KMT Consultants

Pinterest, Instagram, & Flickr: kmtthebrandPhone: (866) 619-2823

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