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MEDIA INSTITUTE FOR MEDIA PROFESSIONALS:Charting the Path for Success in 2013: Taking YourMedia Career to the Next Level

DECEMBER 8, 2012

National Association of Black

Journalists Headquarters

University of Maryland- Knight Hall

College Park, MD

Twiter: @NABJPR


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Bring Your ChallengescoNTacT PruDeNTial fiNaNcialS

global commuNicaTioNSNabJ memberSb Dfpp...........................................973-802-4149.dpp@pdnt.

Dwn Ky.................................................973-802-7134dwn.ky@pdnt.@pn17

a rds astn................................973-802-4446.dsstn@pdnt.@aastn

Hd bnks.............................................973-802-8974

hd.nks@pdnt.@nkshd

Kn m...............................................973-802-8533kn.@pdnt.@kn

Sh bdth.....................................973-802-6852sh.dth@pdnt.

D o..............................................973-802-9627d.@pdnt.

vst wst: www.news.prudential.com

Snd s -: [email protected]


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Dear NABJ Family,

On behal o the Board oDirectors o the NationalAssociation o Black Journalists, itis my pleasure to welcome you tothe 2012 Media Institute or MediaProessionals,Charting the Pathor Success in 2013: aking Your

Media Career to the Next Level.Our distinguished panelists will

oer their unique perspectives onthe current state o public relations and opportunties in this eld,as well as provide attendees the opportunity to have an intimatedialogue with leaders known and respected or their work in themedia relations arena.

NABJs leadership is hard at work making NABJ indispensable toyou, creating projects and programs that will bolster the strength o

NABJ, pushing or jobs, creating training opportunities andadvocating or better representation o Arican-Americans inmedia coverage.

Tis special conerence oers networking and training opportuni-ties to many journalists and media proessionals, equipping themwith the vital inormation needed to improve their careers.

I would also like to give a special thanks to our conerence chair,

Dawn Angelique Roberts, as well as her team or organizing sucha great program.

Tank you again or joining us or what promises to be a dynamicconerence. It is our hope that you will nd our program helpuland can take what you have learned back to your newsrooms.

In Service,

Gregory Lee Jr.

PresidentNational Association o Black Journalists

Media Institute or Media Proessionals Page 1


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Te National Association o Black Journalists grateully acknowledges thesupport and participation o our sponsors. Without you, we would not be able toprovide services and programs to our members who help educate and broadenthe worlds understanding o critical issues.

Sponsor contributions allow NABJ to provide quality programming tojournalists, media proessionals, journalism students and educators all year longthrough the NABJ Media Institute.

Georgetown

University

Law Centers

Black

Law Students

Association

National Association of Black Journalists

38th Annual Convention & Career Fair

July 31 August 4, 2013

Orlando, Florida

WWW.NABJ.ORG


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Greetings NABJ Family and Friends,

On behal o the NABJ Board o Di-rectors and the Associate Memberaskorce board, I am honored towelcome you to the 4th Annual NABJMedia Institute or Media Proession-als. Our theme this year is Chartingthe Path or Success in 2013: akingYour Media Career to the Next Level.

Tis Media Institute has something or everyone and was designedor the person thinking about public relations as a career choice tothe person that is looking or the next opportunity in communica-tions.

As the Associate Member Representative, I am extremely proud tohost this Media Institute with our Associate Member ask Force andNABJ Sta. Tank you or being here and congratulations on takingcharge o your career.

Tis years conerence will eature diverse programming or ree-lance and transitioning journalists, public relations practitioners,entrepreneurs and students. Workshop panelists represent industryleaders including dynamic speakers, Karen aylor Bass, Chie MediaStrategist, Brand New Mommy; Deborah Hyman, Director o GlobalCommunications or Verizon and President o the National BlackPublic Relations Society; Doxie A. McCoy, Senior CommunicationsManager or Mayor Vincent C. Gray (Washington, DC); Dawn Kel-ley, Vice President o Global Communications or Prudential, andmany more.

Tis conerence is an excellent opportunity or you to get aheador 2013. We have gathered the sharpest and brightest independentjournalists and public relations proessionals in the country to dis-cuss how they were able to turn their skills into thriving businesses.

Looking orward to a Great Day!

Dawn Angelique RobertsAssociate Member RepresentativeNational Association o Black Journalists


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Founded by 44 men andwomen on December 12,1975, in Washington, D.C., NABJis the largest organization ojournalists o color in the nation.

Te National Association oBlack Journalists (NABJ) isan organization o journalists,students and media-relatedproessionals that providesquality programs and services toand advocates on behal o blackjournalists worldwide. Many oNABJs members also belong toone o the dozens o proessionaland student chapters that serveblack journalists nationwide.

Te NABJ Media Institute oersquality web seminars and hands-on proessional development,entrepreneurial guidance,technical training at nationaland regional conerences as wellas sponsored events around thecountry.

NABJ will host its next AnnualConvention and Career Fairin Orlando, July 31- August4, 2013. Tousands o thenations oremost journalists,students, educators and mediaproessionals will gather topartake in ull and hal-day

seminars designed to strengthenand enhance their skills. Foradditional inormation visit,www.nabj.org.

About NAbJ NAbJ boArdof

directors

NAbJ stAff

PresidentGregory Lee

V.P oBroadcastBob Butler

V.P o PrintErrin Haines

SecretaryLisa D. Cox

reasurerKeith Reed

Parliamentarian

Cindy George

Region IDirectorSherlon

Christie

Region IIDirector

Corey Dade

Region IIIDirectorDedrick

Russell

Region IVDirector

A. J. Ross

Region VDirectorMary Benton

Region VIDirectorMichelle

Fitzhugh -Craig

AssociateRepresentativeDawn Roberts

StudentRepresentative

Wesley Lowery

Excutive DirectorMaurice Foster

Program StaAprill O. urner

Nikki ShedrickFounder Paul Brock

Natalia Prakash

Scott Berry

Page 4 Media Institute or Media Proessionals


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8:00 a.m. REGISRAION/ CONINENAL BREAKFAS

8:30 am. OPENING REMARKS

9:00 a.m. 10:00 a.m.So You Want a Career in Public Relations?

Public relations proessionals are natural and eective communicators-- skilled writers, journalists, public speakers and cold callers whoare media-savvy and well-versed in pop culture and current events.

Tere are a variety o careers in public relations because the nature othe work is so diverse.

Tis panel discussion is ideal or students, recent graduates and pro-essionals alike looking or insights on innovative careers and consult-ing opportunities in Public Relations. Learn tips or:

DecidingifPRisrightforyou LaunchingaCareerInPublicRelations MappingyourCareerPath

SuccessinPR

Moderator:Dawn Angelique Roberts, Managing Partner, KD CommunicationsGroup

Panelists:Craig M. Muckle, Manager, Public Aairs & Government Relations,Saeway

Deborah Hyman, Director, Global Communications, Verizon

Charles Fancher, Assistant Interim Chair, Howard University

Doxie A. McCoy, Senior Communications Manager, Executive Oceo Mayor Vincent C. Gray

FOLLOW US ON TWITTER:@NABJ

HASHTAG:@NABJPR

sAturdAy, december 8



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10:15 a.m. 11:15 a.m.Pitch Me with Your Best Shot: Understanding How the Pitch HasEvolved

You only have seconds to deliver a successul pitch! Tis panel willgive you the insight you need to make those seconds count. Pitchingskills and tools have evolved right along with technology and socialmedia. So whether youre tweeting, emailing or calling, learn the nu-ances that give your story the best chance to be picked up in todaysmedia markets!

Moderator:Aprill urner, Communications Consultant, National Association oBlack Journalists; Public Relations Proessor, Morgan State University

Panelists:Charles Robinson, Producer, Maryland Public elevision

Johann Calhoun, News Editor and Metro Recruiter, Te Philadelphiaribune

Melanie Eversley, Reporter, Breaking News Desk, USA oday

sAturdAy, december 8


Save the Date:

2013 NABJ Media Institute on Health:

Health Policy and Health Inequities

April 4-6, 2013

Barbara Jordan Conference Center at

The Kaiser Family Foundation

1330 G Street. NW Washington, DC 20005

WWW.NABJ.ORG


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Your Are Invited...

NABJ 2013 Hall of Fame Inductionand Inaugural Reception

January 17, 2013

The Newseum Washington, DC

NABJ will induct six journalists into its Hall of Fame. The ceremony

will be held at The Newseum in Washington during Inauguration Week

Festivities. Annually, NABJ pays homage to legendary black journal-

ists who have made outstanding contributions to the industry. Over the

last 20 years, NABJ has inducted over 50 distinguished journalists into

the associations Hall of Fame.

The newest members are:

Betty Winston Bay, Longtime Columnist, The Courier-

Journal (Louisville, Ky.)

Simeon Booker, First Black Reporter, The Washington

Post and Washington Bureau Chief, Jet Magazine

Alice Dunnigan, First Black Woman Credentialed to Cover

The White House, The State Department, and Congress

(posthumous)

Sue Simmons, Longtime Anchorwoman, WNBC-TV

Wendell Smith, Legendary Sportswriter,

Helped Desegregate Baseball (posthumous)

Cynthia Tucker, Pulitzer-Winning Columnist, The Atlanta

Journal Constitution

Richard Prince, Columnist for the Maynard Institute for

Journalism Education will be honored with the Ida B.

Wells Award.

To Purchase Tickets, Visit: WWW.NABJ.ORG


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11:30 a.m. 12:30 p.m.Digital rendspotting 2013 Key ools and Strategies or Cross-

Platorm Success

Clicks. Likes. rac. Follows. Shares. Retweets. Interactions. Allthings we, as industry proessionals, need to capture along the way toachieving our goals. Regardless o which industry you belong to, weall have similar objectives like reaching target audiences, generatingawareness, inspiring action and growing our base.

In order to be successul in 2013, we will need to employ tools, tacticsand strategies that reach across platorms to serve audiences the right

inormation and experiences based on their interests and needs.Join an integrated panel o experts representing the Journalism, Ad-vertising and Public Relations camps as they share their thoughts onwhat we need to be ready or in 2013.

Moderator:James Walker, Public Relations and Digital Strategy Manager, APCOWorldwide

Panelists:

Sarah Glover, Social Media Editor, NBC 10 Philadelphia

Imani Greene, VP/Director, Paid Media Strategy at New MediaStrategies

Benet Wilson, Editor, Social Media & Newsletters Aircraf Ownersand Pilots Association

As part of its commitment to our student members and

aspiring journalists, NABJ provides support as part of its

Student Education Enrichment and Development (SEED)Program.

Visit www.NABJ. org for additional information about the

program and for donation information.



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12:30 p.m. 2 p.m. WORKING LUNCHTe Art o Branding You & Kicking of Your Freelance Business

Just because youve decided to start a PR rm or oer your servicesas a reelance PR consultant doesnt mean you will automatically haveclients. You must build your personal and proessional brand in a verystrategic way and always be in business development mode. We willdiscuss: Identifyingyourtargetmarketandidealclients Findingandmarketingtoyourniche Articulatingabrandmessagethatresonateswithyour

target market Strategicbusinessdevelopmentfor2013

Moderator:erry Allen, 1016 Media

Panelists:Karen aylor Bass, Te Brand New Mommy

Amanda Miller Littlejohn, Founder and Chie Strategist, MopWaterSocial PR

Maria Roberts, Owner and Creative Director o Written WordCommunications

2:15 p.m. 3:15 p.m.Where are the Jobs: Insiders Guide to the Best CommunicationsJobsWhether youre a student trying to land that rst communications jobor a seasoned proessional looking to make a change, it is importantto do your homework and nd out where to ocus your job searcheorts. Tis panel will tell you what the hot communications jobs are

and which to avoid. Youll also learn how to be the one who gets thegig and, most importantly, how to make yoursel indispensable onceyoure on board!

Moderator:Darisha Miller, Director o Media Relations at Ross Associates, Inc.

Panelists:Dawn Kelly, Vice President, Global Communications, Prudential

risch L. Smith, Executive Vice President, Edelman

Marc Willis, Senior Public Aairs Specialist, Bureau o Alcohol,obacco, Firearms and Explosives



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National Association of Black Journalists

1100 Knight Hall, Suite 3100

College Park, MD, 20742Phone: (301) 405-0248

Fax: (301) 314-1714

Website: www.nabj.org

Twitter: @NABJ

2012pomifinalv3

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