2012.3.31 gpb media capabilities presentation
TRANSCRIPT
worth sharing
Television | Radio | New Media | Education
ICONIC32 Emmy® wins for daytime, primetime, news & documentary!
ENRICHINGConsistently upscale audience
—influential, affluent and engaged.
TRUSTED85% of listeners have taken a direct action based on sponsorship messages on NPRSource: Knowledge Networks NPR Audience Insight & Research, 2010
For 9 consecutive years, Americans rate PBS the most trustworthy institution nationwideHarris Interactive Trust Tracker, Jan. 2012
GROWTH
20% increase in teacher use over last fiscal year
Education
GROWTH
20% growth in listeners since 2010
Radio
2010 - 2012Outstanding audience growth in every GPB Media division.
60% increase in unique visitors since 2010
New Media
50% increase in ratings since 2010
Television
9 TV Stations
STATE-WIDE
17 Radio Stations
STATE-WIDE
7.5 million page views 20112 million unique visitors60% growth last yearMobile geo-targeting
NEWMEDIANEW MEDIA
Reach: Every Georgia teacherAlmost 70% used last year5 million digital downloads
EDUCATIONEDUCATION
GPBKIDSGPB KIDS
NEWSNEWS
PBS ICONS
GPB ORIGINALS
HIGH SCHOOLSPORT
SLargest Audience in GeorgiaExclusive Championships CoverageCommunity Activation
GPB Mission: To create, produce and distribute high quality programs and services that educate, inform
and entertain our audiences and enrich the quality of their lives.
Television | Radio | New Media | Education