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The Eyes Have It: Marketers Now Track

Shoppers' Retinas

By Emily Glazer | The Wall Street Journal 5 hours ago

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Getty Images - Marketers are using eye-tracking. Here, a Brooklyn, N.Y., shoer.

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It turns out consumers arent a 0ery relia)le source o< in

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5nile0er selecte# this ackage #esign a

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riginal cur0y ackaging Photo' 5nile0erOalling costsare heling to make the use o< such technology more commonlace. 4 retina-tracking cameraem)e##e# in the rim o< a comuter screen an# attache# to secial glasses or ,, r. De#el says. 1he in

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&Dith a 0irtual shel< set, in a