A message from an entrepreneur: How to build your value system and create your own domain

23rd April, 2012@Mita no ie KUDO Hiroki

Agenda

• Current situation of Japan– Corporate environment– Startup environment

• About your value system• About your domain• About MerryBiz• About our company

Before anything..Go vote!

• If you are lost on who to vote, vote for the young, and female

• Need to have influence over political decisions. (Young generation does not exist in the political world)

Aging.• The percentage of the aging population is growing

• The era of “piggyback” is just around the corner

older

Reference: Japan Cabinet Office

Industry structure• Only Germany, Italy and Japan have more than 20% of

manufacturing industry within the business portfolio

• Manufacturing model is for developing countries to fuel their growth. Japan needs to shift

Reference: US, Bureau of Labor Statistics 法人企業統計調査

Operating Profit Margins

Manufacturing vs. non-manufacturing

Ratio of Manufacturing within 1st section of Tokyo Stock Exchange

GDP vs. GDP per capital

• Japan has the 3rd largest market size, which is driven mainly by population

• Value creation of each individual is very small

1  Qatar 102,943

2  Luxembourg 80,119

3  Singapore 59,711

4  Norway 53,471

5  Brunei 49,384

—  Hong Kong 49,137

6  United States 48,387

7  United Arab Emirates 48,158

8  Switzerland 43,370

9  Netherlands 42,183

10  Austria 41,822

19  Taiwan 37,720

20  Denmark 37,152

21  Finland 36,236

22  United Kingdom 36,090

23  France 35,156

24  Japan 34,740

1  United States 15,094,025

2  China 7,298,147n2

3  Japan 5,869,471

4  Germany 3,577,031

Reference: IMP, 2011

GDP GDP per capital

The war for talent

• Jobs that are mobile (no local knowledge needed) are in a global competition

• Many jobs have become mobile

oDesk, Elance, etc, etc

Startup environment• With IT, scalability has become easy

• Direct global competition from day 1.

Reference: http://www.barelkarsan.com/

Startup environment in Japan• In Japan, three elements missing...

• Risk money• Tolerance to failure• Experienced advisors

• Very difficult environment to start a startup

Reference: VEC http://www.vec.or.jp/

Enough about risks and hard data...

• Tripping, falling, and bumping your head is just a process of learning how to walk

What is your goal?

The Bucket List (2007) (最高の人生の見つけ方）Warner Bros.Write a wish list of things you want to do before you die

Steve Jobs, 2005, Stanford“for the past 33 years, I have looked in the mirror every morning and asked myself: ”If today were the last day of my life, would I want to do what I am about to do today?””

“Your time is limited, so don‘t waste it living someone else’s life. Don‘t be trapped by dogma ―which is living with the results of other people’s thinking. “

• Live a “happy” life

• Do what you believe in, and do it now

Build your value system

e.g. Northern East volunteer episode

Your value system

Value system of the society

Value system of your company/school/etc

• You can always replace what is above, but not your value system. You need to build it yourself

• Understand how you make decisions

And create your domain• Now that you know what is most important to you,

what do you want to be?

• Don’t worry you can always change your mind

Market data

analyst

Market profession in community service

Brand manager for NPOs

About MerryBiz

• I will keep this brief

WHY?To empower

freelance/startups/small biz on what they are good at

...all this admin work needed

Leave that toMerryBiz!

WHAT ?

弁護士 司法書士 会計士 税理士 社労士

デザイナー

IT開発者

マーケター 小売 …

Back-office (accounting/tax/social security/law/etc) service.

Simple, safe and reasonable!

Professional Team

Members

WHAT ?

e.g.： Expenses3,000JPY

① Receive an envelope

②Dump your receipts

③Throw it into the post box

④Receive accounting data

(Print outs can be provided with

optional service)

Simple, safe and resonable

• 500 Startups mentors loved the idea

• Large marketApprox 8 mil companies in small/mid business

• Strong trend in the US (e.g. Docracy.com) to work on back-office service

Wow!Your business is cool!

Credo

Simple Happiness, for Everyone

小さな幸せを、みんなに

Everyone? 　 Customers, business partners, staff, and myselfWhy?　 True good service can only be provided by happy people

What is unique about our company

• We don’t own an office (and we don’t plan to have one)

• No fix time• Support your dreams!!

Out staff/employees will fully support you!

What is unique about our company

We want talented people!

Scheduled to launch on mid June

http://merrybiz.jp