20120221 inspired

21
INSPIRED Mel Huang

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Page 1: 20120221 inspired

INSPIREDMel Huang

Page 2: 20120221 inspired

Outline

People (Ch. 1~10)

Process (Ch. 11~30)

Product (Ch. 31~39)

Page 3: 20120221 inspired

Outline

People (Ch. 1~10)

Process (Ch. 11~30)

Product (Ch. 31~39)

Page 4: 20120221 inspired

PeopleProduct

Management

Product Marketing Project

Management

Design

Engineering

Site Operations

Page 5: 20120221 inspired

People

reference: http://www.manucornet.net

Page 6: 20120221 inspired

Outline

People (Ch. 1~10)

Process (Ch. 11~30)

Product (Ch. 31~39)

Page 7: 20120221 inspired

ProcessDefine

Design

Implement and Test

After Launch

Page 8: 20120221 inspired

ProcessDefine

Design

Implement and Test

After Launch

Page 9: 20120221 inspired

Process [Define]

Accessing Product Opportunities

Defining The Problem To Be Solved

Product Discovery

Defining The Right Product

Product Principles

Deciding What’s Important

Page 10: 20120221 inspired

Process [Define]

The Product Council

CEO, COOVP of Product Management

VP of User Experience Design

VP of MarketingVP of Engineering

VP of Site Operations

VP of Customer Service

Page 11: 20120221 inspired

ProcessDefine

Design

Implement and Test

After Launch

Page 12: 20120221 inspired

Process [Design]

Market Research

Understanding The Capabilities And Limitations

Personas For Product Management

Understanding The Target User

Design vs. Implementation

Define The User Experience Before Proceeding To Build

Page 13: 20120221 inspired

ProcessDefine

Design

Implement and Test

After Launch

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Process [Implement and Test]

Minimal Product

Cutting Features vs. Slipping Dates

Product Validation

Evidence of Valuable, Usable and Feasible

Prototype Testing

Putting Your Ideas In Front Of Real Users

Charter User Programs

Page 15: 20120221 inspired

ProcessDefine

Design

Implement and Test

After Launch

Page 16: 20120221 inspired

Process [After Launch]

Improving Existing Products

Its’ Not About Adding Features

Gentle Deployment

Help Prevent User Abuse

Rapid Response

Finish What You Start And Save Entire Release Cycles

Page 17: 20120221 inspired

Process [Further Discussions]

Agile vs. Waterfall

Startup Product Management

It’s All About Product Discovery

Innovating In Large Companies

Difficult But Worth The Effort

Page 18: 20120221 inspired

Outline

People (Ch. 1~10)

Process (Ch. 11~30)

Product (Ch. 31~39)

Page 19: 20120221 inspired

Product

Lessons From Apple

The Hardware Serves the Software

The Software Serves the User Experience

The User Experience Serves the Emotion

Page 20: 20120221 inspired

ProductBeware Of Specials

Don’t Fall Down This Slippery Slope

The New Old Thing

What Is Possible Is Constantly Changing

Usability vs. Aesthetics

Both Are Important

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Thank You