2012 thesis report
DESCRIPTION
My 2012 undergraduate thesis report. benrubydesign.comTRANSCRIPT
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AMP
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CONTENT1.0 INTRODUCTION 1 Background/history 2 Socialcontext(lifestyle,demographic,andmedia trendsaffectinguse) 5 Preliminaryproblemdefinition 2.0 RESEARCH 6 Marketresearch 10 Targetuser Primaryuser SecondaryUser TertiaryUser 11 Materials,Manufacturing,Sustainabilityresearch 12 TechnologyResearch 13 SafetyandHealthresearch 14 Benchmarking;Competitivesectoretc..(expert interview,surveys,observations) 18 UserProfile 19 Currentproducts 24 CurrentUserPractice 24 Synopsis
3.0 DATAANALYSIS 25 NeedsAnalysis Categorizationofneeds
4.0 DESIGNSTRATEGY 26 MindMapping 29 FunctionalDesignBrief 30 ProjectSchedule
5.0 DESIGNDEVELOPMENT 33 Preliminaryconceptexploration(3distinctlydifferent concepts) 34 ConceptRefinement(sketches) 36 DetailResolution(sketches) 41 SketchModel(images) 43 FinalDesign(preliminarysketches/renderings) 44 CADModels(images) 46 HardModelFabricationHistory(Photohistorywith captions)6.0FINALDESIGN 59Description/Explanation/BenefitStatement 65 FinalCadRenderings 74 HardModelPhotographs 79 Technicaldrawings
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7.0 REFERENCES 828.0 APPENDIX
I. Topicapprovalformii. Advisoragreementformiii. Minutesofadvisormeetings/conferencesiv. Projectplanvi. Surveyreportvii. Workflowobservationreportviii. Features/benefitsreportix. Othersupportiverawdatax. Topicspecificdata,papers,publications
ACKNOWLEDGEMENTSMATTHEW FINBOW FirstandforemostIwouldliketothankMatthewFinbowforhisbrillianthelpasabothathesisadvisorandamentor.Theknowledgepassedonfromhimtomeisinvaluableanditwasaprivilegetoworkwithhim.
BRUCE THOMSON Myprofessoroffouryears,automotive,andthesisinstructor.Evenifyourcriti-cismmakelifealittleharder,theyyieldgoodresults.Thankyouforstandingbehindmydesignwithmethroughoutthisprocessandnudgingmeintherightdirections
TYLER MACDONALD BicycletechnicianandapeerofmineforfourlongyearsatHumbernow.Yourknowledgeofbicyclemechanicshashelpedmegreatly.Thanksforyourinputandad-vicethroughoutthisprocess.
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1 .0 INTRODUCTION BACKGROUND
Aquicklygrowingpopulationhasresultedinamorecrowdedworld;thisisespeciallytrueforcosmopolitanareasacrosstheglobe.Technologyhasmadeitpossible,ifnotmoreconvenienttoliveincloserproximitytoeachother,andingreaternumbersthanweeverhavebefore.Coupledwithachangingenvironmentweareleftscramblingtotrytofindnewandinnovativesolutionstosolveurbancommutingproblems.Traditionalanswerssuchasautomobilesarebecomingexpensive,andineffectiveinthestreetsofasupercity,andpublictransportationbecomesmorefickleandunreliableeveryday. It’snosurprisethenthatthepopulationofyoungurbaniteshaveturnedtoalternative,previouslyoverlookedmethodstomeettheneedsofamoderncommuterinamoderncity.Primarilyandmostnotablyistherecentbicycle,andfixedgeartrendthathasexplodedinpopularitywiththesepeople.Ifpeopleareturningbacktobikes,thenwhyisitthatthee-bikehasn’tchanged?Currente-bikesfailtobridgethegapbetweenmotorcyclesandbikesormeettheneedsofitsuseraswellasitcould.Whatisleftisamarketprimedforanewinnovativetakeoncommutinginthecity.
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SOCIAL CONTEXT
MEDIA TRENDS AFFECTING USE Afor-profitresearchfirm,PikeResearchjustrecentlyreleasedareport(Juneof2010)whichforecastedthatthe“worldwideelectrictwo-wheelvehiclemarketisexpectedtogrowatacompoundannualrateof9%through2016”(Research,2010).Otherpredictionsexpectthesalesofe-motorcycles,e-bikes,ande-scooterstoreachmorethan466millionwithe-bikeshavinga56%shareofthemarketbefore2016.
CompaniessuchasSanyohavecapitalizedonthisopportunitybysettingupsolarparkinglots(fig.1)wheree-bikeriderscanchargetheirbikesentirelyoffthegridwhileatworkorrunningerrands.Sanyosaysthat“thesolarparkinglotisacompletelyindependentandcleansystemeliminatingtheuseoffossilfuels”(BikeRadar,2010).
Wordslikesustainabilityandgreenhavedominatedtheheadlinesforseveralyearsnow,andcurrentmediatrendsregardingthegreenmovementhaveresultedina“push”foralternativetransportationmethodsthatutilizealternativefuelsources.Thisleavesthemarketprimedfortheintroductionofanewandinnovativemeansofpersonaltransportation.
Fig. 1 - (BikeRadar, 2010) http://cdn.mos.bikeradar.com/images/news/2010/03/17/1268824374162-13qhas-szdkrrg-670-70.jpg
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LIFESTYLE TRENDS AFFECTING USE
Mostelectricbikesintoday’smarketsmaybeclassifiedas“zeroemissionsvehicles”.Electricbikesalsohaveadramaticallylowerenvironmentalimpactascomparedtoamoreconventionalmodeoftransportationandasgenerallyseenasenvironmentallydesirableinanurbanenvironment.Thisfitsrightinwiththemigrationbacktothecitythatwearecurrentlyseeingasaresultofincreasinggasandresidencecosts.Asaresultofthis,weareseeingentirelynewlifestyleemergingfromthis.Thesepeoplearegenerallycharacterizedasbeingyoung,urban,andenvironmentallyconscious.Theycanbeanyonefromayoungbusinessprofessionalwhocan’taffordacarinthecity,toabicycleenthusiastlookingforamorepracticalcommute.
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DEMOGRAPHIC TRENDS AFFECTING USE
Thetotalpopulationoftheworldhasgreatlyincreased,andasaresultwebecomeclosertoreachingourearth’scarryingcapacity.Aswegrowclosertoourplanetslimitationsfossilfuelsaredepletingandcitiesarebecomingsupercities.Inthesesuperhighdensityurbanlivingenvironmentscommutingbecomesmoredifficultandlesstimeeffective.Itwasn’tlongagothatthemajorityofthepopulationlivinginnorthAmericareliedalmostentirelyupontheuseofacartogetanywhere,butthisisbecomingimpossible.Publictransitisalsobecomingmuchmoreexpensiveaswellduetothepreviouslymentioneddepletionofnaturalresourcesandmuchlessreliablethanitusedtobeduetorecentcutbacksinfunding. IfweexaminecountriesthatsurpassevenourownNorthAmericandensitiesweseesomeinterestingthings.Forexample,chinahasbecomeoneoftheworld’sleadersinnotonlypopulation,butalsointheproduction,sale,anduseofe-bikes.AccordingtothedataoftheChinaBicycleAssociation,alsoknownasstheCBA,“China’smanufacturerssold7.5millionelectricbikesnationwide,domesticsalesreached18million,and[e-bikes]werethoughttomakeupto10to20percentofalltwowheeledvehiclesonthestreetsofmanymajorcities”(Johnson).Thecorrelationbetweenthesetwopointsisanimportantoneaswewillsoonbeturningtocountrieslikethemforadviceonurbancommutingproblems.
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PRELIMINARY PROBLEM DEFINITION
Cyclinghasbecomemuchmorepopularinurbanareaslatelybecauseitisoftenfasterthandrivingorpublictransit,moreconvenient,andenvironmentallyconscious.However,theeffortinvolvedincyclingcanbedemandingforsomeonacommutetowork(resultinginasweatyemployeeshowingupforwork).E–bikesarealsobecomingmuchmorepopularindenseurbanenvironments.Theymeettheneedsoftheenvironmentallyconscious,forwardthinkers,andcyclistenthusiastyettheyfailtobridgethegapbetweenmotorcyclesandbikes.Theyaredifficultandexhaustingtopedal(whentryingtochargethebattery),unprofessional,unattractive,andfailtomeetmanyneedsofthemoderndaycommuter.Theunderlyingproblemisthatcurrente-bikesarenotasfunctionalastheycouldbe.Currentproductstryingtofillthisgapsuchasmopeds,scooters,ande-bikesaren’tmeetingtheneedsofthisnewgenerationofcommuter.Iproposetodevelopavehicleintendedfordowntowntravelthatisfullypropelledelectricbikethatintegratestechnologiesandsafetyfeaturesfoundinmotorcycles,whileretainingtheoveralllightnessandmobilityofabicycle.Theendresultwillbeavehiclethatcantakeadvantageofpre-existinginfrastructureandmakeurbanitescommuteaseasyaspossible.
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2.0 RESEARCH MARKET RESEARCH
Currentproductsthatseektofillthegapleftbetweenbikesandmotorcyclesfortheurbancommutercanbedividedinto3primarycategories;bicycleswithaftermarketbatteriesandmotorsmountedtothem,e-bikeswithasomewhatintegratedmotorandbatterybutstillretaintheformandfunctionofabike,andfinallytheinfamousmopedwhichismuchclosertothescootersideofthings. Eachoneofthesenichesmeetsdifferentneedsforsomepeoplewhileatthesametimeoverlookingcertainneeds.Forexample,ane-bikesoundslikeagoodsolutionforanurbancommuterduetoitsmobilityandsize,yettheyaretoactasan“assist”toeverydayriding.Ontheoppositesideofthisgap,themopedwasdesignedforlongermorecomfortabletravel,butatthecostofconvenience,andmobility.
(Below)AnimageofascooterthatItookwhenobservingdowntownToronto.Itisclearlytoobigforsidewalkuseandparking.
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E-BIKES
Standarde-bikestodayaremoreorlessthesameprincipleasaregularbike,incorporatingtraditionalaspectsofthebicyclesuchasframesandmechanicalaspectswiththeaddedbenefitofassistedpropulsion.DragonE-bikesisoneofafewretailoutfitslocatedinTorontothatspecializesine-bikes.Onmyvisitthereitbecameclearthatthesepeoplewerepassionateaboutanidea,whichmayexplainwhytheyaresoexcitedabouttheirproductthe“Enviro”e-bike(fig2).Thenamesaysitall;peoplewhowouldwantthisbikearethehard-corefansofmotherearth.Theproblemisthatthisgroupofpeople’stastesandneedsarenotinkeepingwiththegeneralpopulation.ThesepeoplearesopassionateaboutSustainabilitythattheyarewillingtooverlookshortcomingsthattheaver-ageuserwouldnot.Alltheingredientsforagoodproductarethere,ithasapowerfulenoughmotortohelpyoualongandmakeyourrideeasier,butthewheelsaretoosmallwhichmakestravelharderthanitneedstobe.Thebatteryisstrategicallypositionedinawaythatitwon’tinterferewiththeridersbalance,buttheframeisnotfavourableforayoungurbanite.Thisproductisfullofgoodideasthatareruinedwith“buts”.
Fig 3 - (TheDailyGreen) http://www.ezriders.ca/wp-content/up-loads/2011/04/wisper-sport-905se.jpg?4c9b33
Fig 2 - Enviro Dragon (dragon e-bikes) http://www.dragonebikes.com/enviro.html
Fig 4 - 26 Series, Ladies E-Bike A (Ped-elec) (ebikeFactoryChina) http://ebikefac-torychina.com/Ebikes/26_Series_Ladies_E-Bike_A-Pedelec.JPG
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MOPEDS
Emmo,ontheotherhandappealstoaquitedifferentgroupofpeoplethanDragone-bikesdoes.Thesepeopleliketobecomfortable,andthe“urban”adherestothat.Beingmuchclosertothescootercategory,itisasexpectedmoreexpensivethanitse-bikecousins.Thatbeingsaid,theactualbicyclefeaturesarenon-existentorjustnotfunctional.Itismorethanastruggletopedal,isheavy,andusesmoreenergythanitneedstoo.Thesesymptomsaren’tentirelyisolatedintheurbanhowever.Mopedshavealonghistoryofbeing“uncool”intheeyesoftheuse,whichbegsthequestion,whyputpedalsoninthefirstplace?
Fig 5- Honda Hobbit PA 50/Camino moped (European market) http://en.wikipedia.org/wiki/File:Honda_Hobbit.jpg
Fig-6 Scooters 50cc Gas Motor Mopeds (Happy Scooters)javascript:openWin(‘https://www.scooterde-pot.us/files/prodimages/h_thumbnail/mc_n50.jpg’)
Fig-7 Emmo Urban (Emmo E-bikes)http://emmoe-bikes.com/products/urban.html
E-BIKES
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AFTER MARKET SOLUTIONS
Severalaftermarketsolutionsexisttodayandagrowingnumberofconsumersandturningtothisanswer.Primarily,aftermarketkitsconsistofamodularmotorandbatterypackthatfitintomostexistingbikes.Whenpurchased,theusermountsthebattery(generallyonthedowntube)andthemotor(rearwheel)inordertogetanassistwhenpedalling.Eventhoughtheseconversionkitsappeartobecheaperthanpurchasingane-bike,itremainsmuchlessfunctional.Manyusersarenoteducatedenoughtocorrectlymountthecomponents,andonceagainthephysicsofhowthebikeridesisdrasticallychanged.Bionx,adivisionofmagnahasalineofthesekits.Theyconsistofastandardlithiumionbatteryiscontainedinashapethatisasnaturalaspossibleinordertocomplytothemanydifferentshapesandcoloursfoundinbikestoday.Inthisway,theformbecomesanafterthought,andthefunctionmustadheretotraditionalbikedesigns.
Fig 8 - Currie Technologies Power Kit (metaefficient.com) http://metaefficient.zip-pykidcdn.com/wp-content/uploads/2008/08/currie-electric-bike-conversion-kit.jpg
Fig 9 - Bionx Conversion Kit (Bike-shophub.com)http://www.bikeshophub.com/wp-content/uploads/bionx-kit.jpg
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TARGET USER
Thetargetusersofthisproductareyoungenvironmentallyawareindividualswholiveandoperateinanurbanenvironment.Thesepeopleareopentoalternativemethodsoftransportation,andduetotheirlocationtheyarelookingforaproductthatnotonlyfunctionstomeettheirneedsinadowntownenvironment,butalsoreflectstheirsocialandculturalbeliefs.Otherthingsthatareimportanttothesepeopleareintegratedsafetyandtechnologiestoeasetheircommute.
PRIMARY USER
Theprimaryuserofthisproductwouldbeayoungurbancommuterwhohasaninterestincyclingaswellasbeingenvironmentallyaware.Thisuserwouldutilizetheproductonadaytodaybasisontheircommutewithafewexceptions.Thisimpliesthatthebikewouldbechargednearlyeverynightandperiodicallydepletethecharge.Thismeansthatthechosentechnologiesmustmeettheseneedsandthematerialsmustbedurableenoughtowithstandconstantuse.
SECONDARY USER
Asecondaryusercouldbesomeonewhousestheproductinacommercialmethod.Someonelikeabicyclecurriercouldgreatlybenefitfromaproductasitwouldgivethemaboosttotheiralreadylightingfastspeeds.Inordertomeettheseneedstheproductshouldbeaslightaspossible,allowingtheusertogetuptospeedaseasilyaspossible.Anotherthingtoconsiderinthiscasewouldbethecharge.Inordertomakethisaviableoptionforthisgroupofpeopletheproductwouldhavetobeabletochargeasquicklyaspossible,overalunchbreakorbetweendeliveriesforexample.
TERTIARY USER
Thetertiarymarketwouldconsistofamunicipalityorcompanythatwouldimplementaninfrastructureforthisproduct,notunlikeBixibikes.ThedemandforadditionalBixistationsinTorontoishuge.Thisextremelypopularsystemissomethingthatthisproductcouldexpandon.Allowingus-erstorentbikeswithoutfinanciallycommittingtopurchasingoneoftheirownallowsadowntownpopulationtoutilizethesealternativemethodsoftransportation.
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MATERIALS, MANUFACTURING, SUSTAINABILITY RESEARCH
Withmobilityasapriority,thefirstmaterialthatcametomindwascarbonfibre.Carbonfibreisarelativelyexpensivemethodofmanufacturingbutyieldsamazingstrengthtoweightratiosandisusedinmanybicycleframestoday.Itconsistsofa“Carbon-fiber-reinforcedpolymerorcarbon-fiber-reinforcedplastic(CFRPorCRPoroftensimplycarbonfiber)”(GullapalliandWong). Thiscompoundwastraditionallyusedinexpensiveproductssuchasformula1carsbuthassincemadeitintocurrentproductsofferedtothepublicsuchas“sailboats,modernbicycles,andmotorcycles”(GullapalliandWong).Thisisaresultofcheapermorestreamlinedmanufacturingtechniquessuchasvacuumbaggingandmolding. Othercomponentssuchasthesaddleandhandlebarswouldbemadeinamoretraditionalmethod.Wrappingthesepartsinleatherwouldoffertheusermorecomfort,whileatthesametimepayingtributetoconventionalbicyclegripsandsaddles. Whilethesesomeoftheincludedcomponentscanbeconsideredunsustainable,theproductasawholemustbetakenintoconsideration.Ratherthanconsideringtheimpactithas,thinkoftheimpactitispreventing.Acleanburningsubstitutetotraditionalmeansoftransportationgreatlydecreasesthisproductsoverallfootprint,especiallywhenpedalling.OtherconsiderationsmaybethepreviouslymentionedSanyoe-bikechargingstationwhichfuelsthebikesoffof100%cleansolarenergy.
Fig10-Brooksleathergriptape(brooksengland.com)http://t0.gstatic.com/images?q=tbn:ANd9GcRlKtwSKcSRScoYoCTBBGphA0RuxzXCLLSALtokGn2OXV8Td3PZQt_FXmM-
Fig 11- Carbon Fibre Frame (ma-deinchina.com)http://image.made-in-china.com/2f0j00SeCaPzWyhqrY/Carbon-Fibre-Bicycle-Bike-Frame-and-Fork.jpg
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TECHNOLOGY RESEARCH
AfterresearchingseveralmodesofpropulsionIdecideduponan“electric”poweredsolution.Thiswaytheusermayeasilychargetheirbikesbysimplyconnectingittoanoutlet.Fromthisconclusion,thebikemustbelightweightandmobileastobeeasilycarriedindoorsintotheuser’splaceofresidents.Asmanyurbanitesresideinapartments,itbecomesevenmorecrucialforthebiketobeaslightweightandeasytocarryaspossible.
CurrentbatterycellsarebulkyandheavysoIresearchedintonewNanotechnologiesandfoundinmicrocellscalled“nanowires”whicharealightweightalternativetoconventionalbatterycells.Thesenanowiresareroughlythesizeofahumanhairandmaybe“stuffed”intoaconductivetubetogeneratepower.Thisallowsforalightweightbatterycellthatcanadapttoanyshapeorform.Duetoitsextremelightweight,itbecomespossibletostorebatterycellsinthetoptubeofthebikeframeasitwillnotdisruptthecentreofbalancewiththebicycle.Thesecellsalsoholdachargefarlongerandarerechargedmuchfaster.
Thistechnologyisstillrelativelynew,butisnotfarfromproduction.Therehasalreadybeenateamthathas“succeededincreatingtheworld’ssmallestbattery[thatis]sosmallthatitwasformedinsideatransmissionelectronmicroscopeandconsistsofasinglenanowire(asthebattery’sanode)whichisoneseven-thousandththethicknessofahumanhairandthebatteryreached10xdensityonthefirstchargeandplateauedto8xdensityonsubsequentcharges”(Singh,2010).Thesenanowires“consistofastainlesssteelanodecoveredinsiliconnanowires,toreplacethetraditionalgraphiteanode.Silicon,whichstorestentimesmorelithiumthangraphite,allowsafargreaterenergydensityontheanode,thusreducingthemassofthebattery.Thelargesurfaceareafurtherallowsforfastcharging”(Singh,2010).
Fig 13 - Lithium-sulfur and carbon nanowires (au-toblog) http://www.blogcdn.com/green.autoblog.com/media/2010/03/nl-2010-00504q0004.gif
Fig 12 - Battery in a nanowire (Futu-rity) http://www.futurity.org/wp-content/uploads/2011/08/Hybrid_electrochemical_de-vice_Rice_1.jpg
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SAFETY AND HEALTH RESEARCH
Manypeopletodayfeelasthoughbikinghasbecomeanunsafeactivity,especiallyinahecticcity.RecenteffortstoincreasethesafetyandwellbeingofcyclistsinTorontohavelargelybeentheimplementationofbicycleonlylanes,aswellastheintroductionandenforcementofbicyclehelmets.Despitethecity’sefforts,“Torontofallingbehindpackinavertingbicyclecollisions,datareveals”.(T.O.).Thismaybeinpartaccountedforbecause“Itisapparentthatmasshelmetuseisnotcontributingtothereductionincyclistfatalities,atleastnotinanymeasurableway”(Canada).
InfacttheGlobeandMailproducedan“interactivemapofcyclistscollisionsfrom1986to2010thereisaseaofpinsrepresentingreportedcollisionsbycyclistsandcolour-codedforinjuryseverity.”(T.O.).Lookingatthismapisinterestingasjustabouteverycornerofeverystreethasatleastonemarkwithvaryingdegreesofseverity,someevenresultingindeath.
Soifthecitiesimplementationsofbikelanesandhelmetsarenotaseffectiveaspredicted,whatistheproblem?Arethereadditionalstepsthatcouldbetakeninordertominimizethisnumberandcreateasaferenvironmentforcyclists?
Oneaspectthatseemstobeoverlookedishowthebikersareilluminatefornighttravel.Allthesepeoplehavetodistinguishthemselvestocarsaretworeflectors,oneatthefrontandoneattheback,thatareonlyeffectivewhendirectlighthasbeenshoneuponthem.Thisleavestheriderwithanenormousblindspotonbothsidesofhim.Inahypotheticalsituationinwhichariderissidebysideavehicle,thereisnothingalertingthatvehicleofthebikerspresence.
Byintegratinglightsasopposedtoreflectorsvisibilityisincreasedforbothparties.Thedriverknowswherethebikeris,andthebikercanseewheretheyaregoing.
http://joehorroxlaw.com/wp-content/up-loads/2012/02/bicycle-accident-lawyer1-e1330114118177.jpg
Fig 14 - Bicycle accident (Joe Horax Law)http://joehorroxlaw.com/wp-content/uploads/2012/02/bicycle-accident-lawyer1-e1330114118177.jpg
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EXPERT INTERVIEW
NEEDS
a. Canyounamesomeneedsthatarebeingmetforadailye-bikecommuter?
Veryefficientsystemwith4proportionalassistmodesdependingonterrain,andgenerate/regenerativebrakingmode.Shorttoextremelylongrangebatteriesavailable,fromabout45-105km,eachwithdifferentweights.Acompactpowersupplythatfitsintoaseatbagorbackpack.
b. Howisitthatyourproductbenefitsadowntowncommute/meettheneedsofacitycommuter?
Youarrivetowork,possiblyevenwearingyourworkclothes,notsweaty.Youaren’tstressedfrombeingstuckintraffic.Itisanaffordablealternativetoacar.Abicyclecommuteallowsyoutheflexibilitytoleavewhenyouwantlikeanautomobile,butarriveontimewhichoftenisn’tthecasewithpublictransit.Andofcourse,alltheotherbenefitsofridinganelectricbicycleoveracar;environmentallyfriendly,noinsurance,nolicense,nogas,exercise,extremelylowmaintenance.Thebatteryandconsoleareeasilyremovable,andlessofatargetforbikethieves.ItisaseasytochangeaflatonaBionXsystemasitisanyotherbicycle.Andunlikeascooter,whenthebatteryonanelectricbikerunsoutyoucanstillridehome.
c. BothEmmo,andUrbanarecompetitors,howdoyoudifferentiateyourselffromthem?
TheEmmoandUrbanproductsarebothdesignedtobemoreliketraditionalscootersthanBionXproducts.BionXmakese-bikeretrofitkitsthatcanbeaddedtoanyregularbicycletotransformitintoane-bike.BionXwasdesignedtokeepanelectricbikelikeabicycle.EmmoandUrbanarealsoofferingalowendproduct,whereweofferahighend,highquality,reliableproductwithawarranty,andpartsandserviceavailableatalmosteverybikeshopinNorthAmerica.
AESTHETICS
d. Whatspecificallyinfluencedtheoverallaestheticofyourproduct?
Formfollowsfunction.TheBionXbatterypack,forexample,wasdesignedtopackagethemaximumnumberofLi-Mnbatterycellsintheavailablespace.Engineeringandpackagingconcernsdictatedthebasicshape,andthenpleasingaestheticswereaddedtomakeitmorethanjustaregularelectronicproduct.TheBionXG2battey,inparticular,wasdesignedwithcertainautomotivestylingcuesinmind,toevokeafeelingofspeedandpower.
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EXPERT INTERVIEW
MARKET
e. TheE-bikeisanewerproductintoday’smarket,canyoudescribewhataestheticyouweretryingtoachieveandwhy.
Weweretryingtomakethetechnologyinvitingandfriendlyforthosewhomaybereluctanttoacceptit.Weachievedthisbymakingtheaestheticpleasingbutunobtrusive,withasimpleuserinterfaceandseamlessoperation.Thewholepackageisdesignedsothatthetechnologydoesnotintrudeintoyourbikingexperience,buthelpsyoualongbyharnessingyourownpedalingpower,andaddinganelectricboost.
f. Canyoudescribeyourmarketsegment?(Commuters,recreationalusers,boomers,youngerpeople,theenvironmentallyaware)?
Weareacrossoverproduct,andourBionXkitsareactuallytargetedatseveralofthesemarketsegments.However,ourdemographicsvaryaroundtheglobe.Forexample,BionXusersinEuropeancountriestendtobeurbancommuters,whereasNorthAmericanBionXuserstendtobuytheproductformorerecreationalpurposes(mountainbiking,weekendriding,etc.)WealsohaveahigherpercentageofboomerbuyersinNA.
HUMAN FACTORS (ERGONOMICS)
g. Howisitthatane-bike’sergonomicandhumanfactorsdifferfromaregularbicycle?
Anelectricbicycleallowsyoutogofurtherwiththesame,orlesseffort.Italsoeliminatesheadwinds,andsteephillsbecomemanageable.TheBionXsystemreducesstrainonacyclist,andallowsforamorecontrolledworkout.Onanormalbicycle,manytimesaridecanbecomeanaerobic.
PRODUCT LIFE
I. Howoftenareyourusersexpectedtoutilizeyourproducts,andhowlongisitexpectedtolast?
BionXproductsaredesignedtobeusedeveryday.Batterylifeshouldremainunaffecteduntilafterapproximately800-1000chargecycles.Afterthatthebatterylifewillslowlystarttodegrade,aswithanyelectronicproductthatneedstoberecharged.Theaverageusercanexpecttoget5-7yearsofuseoutofaBionXbattery.
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EXPERT INTERVIEW
VOLUME, COST & PRICE
k. Regionally,whereareyourproductsaleshighest,andwhydoyouthinkthismaybe? GAS(Germany-Austria-Switzerland),astheyhavealreadyimplementedalotofinfrastructurededicatedtocycling.
l. Howisyourproductpricedascomparedtobuyingane-bike
InNorthAmerica,BionXretrofitkitsarepricedanywherefrom$1200fortheentry-levelkit,to$2000forthetop-of-the-rangemodel.Thisiscompetitivepricingforthee-bikemarket,andsignificantlycheaperthanmoste-scooters
m. Whatisthemostexpensivecomponentsofyourproduct
Thebatterycellpackremainsthehighestpricedcomponent.Ourcellpacksarecomprisedofmanyindividualcellsjoinedtogether.Oursupplierofthesecellsproducelightweightlithium-manganesecells,specificallydesignedfore-bikes,thatarepowerful,verysafe,longlastingandreliable.
DISTRIBUTION
n. Isyourproductsoldthroughretail,directsales,ortheinternet?TheBionXkitissoldtoconsumersthroughbicycleretailoutlets.Themajorityofoursales,however,comefromsupplyingkitstoOEMbikecompanies(Trek,KTM,Diamante,etc.)
MANUFACTURING and MATERIALS
r. Whereisyourproductassembled? AssembledinourmainBionXfacilityattheMagnacampusinAurora,Ontario.
MATERIALS and SUSTAINABILITY
t. E-bikeshavebeenconsideredanenvironmentallyfriendlyalternativetopetrolfueledvehicles.Howtrueisthisinregardstothebatterycells?
Thesmallamountofchemicalsusedtomanufactureabattery,andenergydrawfromthegridisafractionoftheenergyconsumedeverydaybyanautomobilecommuter.BionXuseslithiumbatteries,ofwhichthemetalsusedarelessharmfultotheenvironmentcomparedtonickelorleadbatteries.
u. Arethebatterycellsreturnable? Wecanrecycleandreplacecellsinhouseforourcustomers.
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SUMMARY OF MAJOR FINDINGS
55%ofallrespondentsviewcurrente-bikesas“unattractive”andafurther27%ofallrespondentsviewede-bikesas“veryunattractive”.Thereforeitisevidentthatthedesignlangueofe-bikesisnotinkeepingwithitsusers.
72%ofallusersaremale,fromthiswecancommunicateamore“masculine”stylingaswellasincor-porateaheaviermoreeffectiveframe.
54%ofrespondentsindicatedthattheycommutelessthan10kmeachdaywhichiswellwithintherangeofane-bike.
45%ofpeoplesaidtheywouldnotbeopentobikingtowork;thisleavesanopeningtotrynewsolu-tionsthatarelessphysicallydriven,andmorecomfortable.
18%ofrespondentsthoughtofe-bikesasbeingnotsafe.Thereforetherearesafetyissuesthatneedtobeinvestigatedandaddressed.
COMMENTS AND CONCERNS
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USER PROFILE
Usingthedatacollectedthroughobservation,surveys,aswellastheexpertinterviewwecanconstructahypotheticaluserinordertogaugehowtomeettheirneeds Johnisa20somethingyearoldwhoworks,livesandoperatesdowntownToronto.Heisatthestartofhiscareeranddoesnotownavehicle.LiketheaverageTorontonian,helivesslightlylessthan15kmfromwhereheworks.Hesaysthathewouldbike,butheisjusttootiredinthemorningtoforcehimselftoexercisethatmuch(1). Hewakesupinthemorning,lateasusualandsprintstothebusstop,justmissingit,forcinghimtowait20minforthenextbus(2).BythetimethenextbusrollsaroundJohnisalreadyfrustratedwiththecommute.Hesitsanxiouslyonthebus,cringingateverystop(3). Hearrivestoworkabitlateandstartshisday. Pickingupattheendofhisworkdayatabout4pmJohnisforcedtoshoulderhiswayontothecrowdedbusandstandinamassofthesmellybuspatrons.Becauseitsrushhour,whatshouldbea10minbusridetakesanhourandJohngetshomefrustratedandstressed(4).FromJohn’sstorywecanlearnseveralthingsaboutthetrialshefacedonhisdailycommute,andaddressthem.
1- Johnfeltthathedidn’thaveenoughenergyinthemorningtoridehisbiketowork,nodifferentthanmanypeoplewhooptforpublictransit.Itisforthisreasonthatatleastanelectricassistshouldbepresent,ifnotafullypropelledoptioninordertoappealtopeoplelikeJohn. 2- Johnmissedhisbus.Thiscouldbebecauseofagreatdealofreasons,inthiscaseitwasbecauseofhisowntardinessbutbusschedulesarebecominglessconsistenteachyearascutbacksaremade.Beingforcedtowait20minutesisanotherresultofthesecutbacks. 3- Alreadylate,thebusstoppingevery5feetputalotofanxietyonhisshoulders 4- Goinghomeduringrushhourwillalwaystakelongerthananyotherhouroftheday.Theentirepopulationofthecityfloodstothestreets,allwithinanhourofeachother,inordertogethomeassoonaspossible.Afteralongdayatworkthereisnothingmoretaxingthanhavingtobeonabusforextendedperiodsoftime?ByutilizingabikeJohnwouldhavebeenabletotakebikepaths,lanes,ortrailsinordertopreventtherushhourblues.
WhileJohnscommutecouldbemadeeasierbyridingabike,therestilldoesn’texistaproductthatmeetshisneeds.
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`````COMPARATIVE ANALYSIS OF PRODUCT `````````` FEATURES AND BENEFITS
Thetechnicalfeaturesofcompetitorproductswascollectedandinput. Foroneproduct,theemphasiswasplacedonlongerrange,andanoverallmorecomfortablecommutewhichwasreflectedinitsoverallsizeandaestheticaswellaslargerbatteryandmotor.Fortheotherproduct,keepingalightweightframereminiscingofabicyclewasmoreimportant.Thesizeofthebatteryandmotorhoweverinterferedandtheoverallcostoftheproductdoesnotjustifyitsuse.
Intermsofthespecificfeatures:
Battery: Offeredasastandardfeatureoneach,butcanbeupgraded Motor: Offeredasastandardfeatureoneach,butcanbeupgraded Range: Bothcompetitorproductsofferedadecentrange,theurban’swasgreater however Safety: TheEnvirohadfarmoresafetyfeatures Security: TheUrbanhadfarmoresecurityfeatures
BENEFITS ASSESSMENT OF COMPETITOR PRODUCT:
Areasforpossiblecustomerbenefitadvantagewere(fromhightolow): Style Comfort Cost
VALUE Addedvalueforthisproductcomesfromitsabilitytotakeadvantageofexistingbicycleinfrastructuresuchasbikelanesandbikeracks.Thegoalistomakethecommuteaseasyaspossible.Thebikemustbeeasytooperateandfunctiontoaccommodatethis.
FEATURES Functionsthatincreasethisproductsvaluewouldbeitsintegratedsafetyfeatures.Currentlye-bikesutilizeverylittlesafetyfeatures,andwhentheydoitisdonepoorly.Ratherthanhavingbasiclightsorreflectorsthisproductshouldincorporatelightsthataresimilartothosefoundinamotorcycle.Frontandrearlightsthatrespondtobrakingandturningareimportant.Othersafetyfeaturesmaybeaspeedometersotheusermaygaugetheirspeedmorecorrectly,aswellasapossiblesidelighttopreventthecyclistfrombeingsidesweptbyvehiclesduringthenight. AnotherfeaturethatcouldbebeneficialwouldbeintegratingtheusersmobiledeviceinawaythatitmayactasaGPS,routefinder,orbatterygauge.Thesefunctionsmayalsobeintegratedintothebikedirectly.
CHALLENGE Somechallengesthatmaybeencounteredisthecurrenttechnology.Thebikemustbeabletoholdachargeforarangeupto30km,anditmustalsobeabletoquicklyrecharge.Withthisinconsiderationthebikemustalsobeeasilycharged.Usingauniversaloutletmaybetheeasiestsolutionbutthechallengeisencounteredinlocatingthebikenearone.Willthebikebechargedinthe
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COMPARATIVE ANALYSIS OF PRODUCT FEATURES AND BENEFITS
Product(features)
RelatedProducts/CompetitorProductsexaminedinthisreport:
EmmoUrban($1295) DragonEnviro($1195)
Fig 2 - Enviro Dragon (dragon e-bikes) http://www.dragonebikes.com/enviro.html
Fig-7 Emmo Urban (Emmo E-bikes)http://emmoe-bikes.com/products/urban.html
TheEnvirobydragone-bikesisamoretraditionaltakeonpropelledcycling.Itofferstheuseradutchframethatisfoundcommonlyine-bikestoday.Thisoldstyleofframegotitsstartbyappealingtowomeninskirtswhostillwishedtoride.Itofferstheusereasymountingandgivesthedesigneraneasyspottomountthebattery,behindtheseattube.Allthetechnicalcomponentsofthisbikehavebeenaddedtotherearhalfoftheframe,whilethefronthalfremainsnearlyuntouched.
The Emmo Urban is a much more “progressive” solution as compared to the Enviro. Taking much more of a scooter / moped approach to their design in regards to both aesthetic and function. The Emmo incorporates a larger seating pedistal for longer trips, integrated safety features such as a working headlight, and some storage at the cost of weight and size. This bikes shortcomings come from its users inability to pedal need be.
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COMPARATIVE ANALYSIS OF PRODUCT FEATURES AND BENEFITS
“TheDragonEnviroisourunisexcitytourer.It’slightweightalloyframemakesittheidealchoiceforciyandparklikesettings”-DragonE-bikesretailworker
ColourMotor
BatteryThrottleFrame
HandleBarStemTires
BrakesGears
FrontForkSafety
StorageSecurity
MaxSpeedRange
PedalAssitModeLoadCapacity
NetWeightSize
Silver30V250WBrushlessMotor30V10AHLithiumIonBatteryThrottleControlandPedalAssit26”LightWeightAluminiumAlloyFrameAluminiumAluminiumAdjustable26”PunctureResistantMountianBikeTiresDiscBrakesShimano6SpeedAlloy,SuspensionHeadlight,Taillight,Bell,WheelReflectorsCarrierBatteryLockKPH32KM40KM60KGS120LBS204KGS26LBS57190x60x110
Fig 2 - Enviro Dragon (dragon e-bikes) http://www.dragonebikes.com/enviro.html
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COMPARATIVE ANALYSIS OF PRODUCT FEATURES AND BENEFITS
ColourMotor
BatteryThrottleFrame
HandleBarStemTires
BrakesGears
FrontForkSafety
StorageSecurity
MaxSpeedRange
PedalAssitModeLoadCapacity
NetWeightSize
GreenMaximum500WBrushless48VDCThrottleControlandPedalAssistN/AAluminiumLuminiumAdjustable18”FrontandRearDrumBrakesShimano6SpeedDrumBrakeSuspensionHeadlight,Taillight,BellWheelReflectorsLockableFrontBoxRemoteAlarm/RemoteStarter/KeyIgnitionEngineLockKPH32KM50-60N/AKGS140KGS551650x710x1220
“Wefocusonstylish,highqualityelectricbicyclesthatoffersafeandef-ficienttransportationalternativesforthemajorityofurbantrips.”-EMMOSalesAssociate
COMPARATIVE ANALYSIS OF PRODUCT FEATURES AND BENEFITS
Fig-7 Emmo Urban (Emmo E-bikes)http://emmoe-bikes.com/products/urban.html
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CURRENT USER PRACTICE
REGULAR TASKS/PROCEDURE
Theusercurrentlyusesastandardizedmeansoftransportationsuchaswalking,biking,publictransit,andpossiblyutilizesavehicleontheirdailycommute.Currente-bikesareregardedasrecreationalproductsratherthanalegitimatecommutingoption.Thosewhodousethemforcommutingpurposesaregenerallyregardedasthediehardenvironmentalists. Theseuserswouldleavetherebikestochargeovernightastheyslept.Inthemorningtheywouldwake,removetheunitfromthechargingportandsetofftoride.Thestandardassitmaytakethemupto32km/hforaround30km.Oncethechargehasbeendepletedtheywouldresorttopedallingtheremainderofthedistancetotheirdestination.Uponarrivalattheirdestinationtheuserwouldlockuptheirbikeatastandardbikepostlocatedasclosetotheirdestinationaspossible.Oncefinishedattheirdestinationtheuserwouldunlocktheirbikeandtheprocessrepeatsitselfoncetheuserplugstheirbikeintobechargedforanothernight.
NON-ROUTINE TASKS/PROCEDURE
Theusermayoccasionalutilizetheirmeansoftransportationfornonroutineactivitiessuchasgoingouttogetgroceries,meetingfriends,ortravellingtodesiredlocations.Theproductsfunctionmustaccommodatethisaswell.Forexampleiftheuserwouldwanttotakeaweekendtriptocentreisland,theproductshouldaccommodatethis.Thebikemustbemo-bileenoughtotakeontheferrywithoutcreatingahassle.
Thisalsochangesthecontextinwhichthebikeisused.Ratherthanutilizingtheproductinacommutingmeansitbecomesarecreationalproduct.Inthissensethebikeshouldoperateinaleisurelyfashionasopposedtosomethingthatismorefastpaceandefficient.Thebikeshouldbeenjoyableataslowerspeedinthisinstanceinordertoenjoythescenery.
SYNOPSIS
Theendresultmustbeacommuterproductthatismobileandconvenient.Thesizemustaccommodatedowntownurbanlivingsituations,itmustnotweighmorethanitneedstosoitmaybeeasilybebroughtupanddownaflightofstairs,anditmusthavealimitedfootprintwithaminimalimpacttotheenvironment. Itshouldalsodemonstratesmartdesignbybeingabletoadapttocurrentpreexistingbicycleinfrastructure.Theunderlayinggoalistoofferdowntowncommuterswithanalternativemeansoftransportationthatmotivatesandexcitesthemratherthanmakethemfeeldisassociatedfromthefunctionorformastheyareincurrente-bikes.
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NEEDS ANALYSIS
CATEGORIZATION OF NEEDS CUSTOMERBENEFITSANDTHEIRRANKING(FROMHITOLO):
LOOKS WEIGHT SPEED COST COMFORT
TECHNICALFEATURESANDTHEIRANDRANKING(FROMHITOLO):
BATTERY 58 THEBATTERYSTRONGLYAFFECTSCOST,LOOKS,ANDWEIGHTMOTOR 57 THEMOTORSTRONGLYAFFECTSSPEED,COST,LOOKS,ANDRANGE 41 RANGESTRONGLYINFLUENCESPEED,COSTANDWEIGHTSAFETY 40 SAFETYINFLUENCESLOOKSWEIGHTANDCOMFORTSECURITY 20 SECURITYAFFECTSLOOKS,COST,ANDWEIGHT
Thefatalflawofcurrente-bikestodayisthatpeoplejustdon’twanttoridethem.Thiscanbeattributedtotheiroverallaesthetic.Theirformdisassociatestheuserfromitsfunction.Ifthemajorityofthepedalbikesinanurbancentrearethatofaroadortracknature,whyisitthate-bikesconsistentlyresorttotheunpopularstepthroughframe?Itisunderstandablethattheyaretryingtoappealtoalldemographics,butifthestylingisthemostimportantneedoftheuser,somemoreconsiderationshouldbetakeninmydesigninordertoachieveaformthatmotivatespeopletoridetheirbikeasopposedtodeterringthem.
Weightisanothermajorconsideration.Ittranslatesdirectlyintothemobilityoftheproduct.Withweightreductionbeingkey,unnecessaryweightmustberemoved.Thisisaproductthatwillprobablybecarriedupanddownaflightofstairs.
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MIND MAPPING
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Fig 15 - Audi e-bike (gogreen.com)http://www.gogogreen.net/wp-content/uploads/2011/08/Audi-Electric-Bike-For-the-Future-Urban-Consumer_5.jpg
Fig 16 - Electric bike concept (lux-atic.com)http://luxatic.com/wp-content/uploads/2011/10/Electric-Bike-concept-by-Vojtech-Sojka-5.jpg
Fig17-Brooksleathergriptape,sewn(brooksengland.com)http://t0.gstatic.com/images?q=tbn:ANd9GcRlKtwSKcSRScoYoCTBBGphA0RuxzXCLLSALtokGn2OXV8Td3PZQt_FXmM-
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INSPIRATION IS. . . Muchoftheinfluencebehindmydesignwasfueledbybrooksproducts(below).Theseretrosaddlesandhandlebarshaveanessenceofclasstothem,whichisnearimpossibletofindinbikestoday.Thebrownleatheranduseofothertraditionalmaterialskeepthisatimelessdesignthathasinfluencedmeforyears,andhopefullyforyearstocome.
Fig17-Brooksleathersaddle(brook-sengland.com)http://t0.gstatic.com/im-ages?q=tbn:ANd9GcRlKtwSKcSRScoYoCTBBGphA0RuxzXCLLSALtokGn2OXV8T-d3PZQt_FXmM-
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FUNCTIONAL DESIGN BRIEF “Todesignasmall,lightweight,mobilecommutervehiclethatisfullypropelledbyanalternativefuelsource(electric).Thisdeviceshouldbesmallenoughastotakeadvantageofexisting“bicycle”infrastructure(bikelanesandracks),easilystoredorbroughtuptoanapartment,aswellasintegrateinnovativesafetyfeaturesandtechnologies.”
Theaimistohelpmotivateuserstoridetheirbikesratherthandisassociatethemfromnewinnovativecommutingmethods.Mobility,weight,andstylingareparamountandareprioritiesinthisdesign.Thedesignshouldreflectwhattheurbandemographicassociatesas“good”design,suchasroadbikes,trackbikes,andsinglegearedbikes.
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PROJECT SCHEDULE
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DESIGN PROCESS
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5.0 DESIGN DEVELOPMENTPRELIMINARY CONCEPT EXPLORATION
Concept1waswhatIwasoriginallymostattractedto.Ithadasuperaggressivestancewithalotofemphasisplacedonlighting.Theergonomicshoweverwereabitofastretch.Intheendmanydesigncuesweretakenfromthisinitialconcept.
Concept3wasanattempttogooffinacompletelydifferentdirectionthantheprevioustwo.Thisconcepthasabitmoreofa“utility”felltoitbecauseofitsgeometricshapewhichwasinspiredthehumanform.
Concept2istheclosesttomyfinaldesigndirection.Iinstantlyfellinlovewiththesidelightsaswellasthekinkatthetop.Mostofthefeatureswereeitherchangedordroppedentirelyalongthewayhowever.Iwentwithastandardchainstayasopposedtothehubdrivedepictedhere.Thelevitatinghandlebarsdidn’tmakethecuteither.
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CONCEPT REFINEMENT
Atthispointinthedesignprocess,ageneraldirectionwasstilltobedecidedupon.Iexploredmanydifferentvariationsontheframe,aswellastoyingwithmanydifferentideasthatIcouldintegrateintothisproject.
Manyoftheseconceptswereabitoutlandishanddidn’tmakethecut,whileotherswerequitepracticalyetdidn’tfitintotheoveralldesignIwasgoingfor.
Forexample,intheinitialstepsofthisphaseIwasstillexploringmanyoptionsregardingcargocapacitiesandmobiledeviceintegration.Atonepointthedesignwasacompletelycollapsibleform.
AsIcontinuedideasweredroppedandnewonesformed.IbegandrawinginhumanswhowereinteractingwiththeproductanditwasthroughthisthatIgottheideaforthesidelightingaswellasaformedtoptubetoaidtheuserincarryingtheproduct.
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DETAIL RESOLUTION
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Inthispageyoucanseeastudyontheshapeoftheframeaswellashowittiesinwiththeothercomponentsofthebikesuchastheout-let,seatpost,fork,andhandlebars.
Ifeltthathidingtheoutletlikecurrente-bikesdowasn’teffectiveatall.InmydesignIshowcasedtheoutletasagraphicinordertohelpimplyfunction.
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ThispageshowcasessomeofthesketchesthatIhaddonetodemonstratehowalltheseparatepartsoftheproductwouldcometogether.Eventhoughtheproductutilizesmanyofthesamemanufacturingtechniquesasatraditionalbike,thereisstillsomeelectricalandmechanicalfeaturesthathadtobewellplannedout.
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SKETCH MODEL
ThesketchmodelwasareallyusefulexcersisetoaidmeinrealizingmyshapeandforminthreedimensionspriortoCAD.Ichosetorepresenttheframe,crankset,motor,andforkinthissketchmodelinordertoachieveadegreeofaccuracyastobetterunderstandhowallofmypartswouldcometogether.
IndoingthisIunderstoodseveralchangesthatneededtobemadetothedesignthatIwouldnothavenoticeduntilIwasdeepintoCAD.Forexample,itwasinthisstatethatIrealizedthatanexposedpowertrainwouldnotworkforseveralreasons.Onebeingthatthemotorandsprocketcreatedamorefluidformwiththeframewhenachainstayisincluded,andsecondly,itwouldbeverydifficulttomodelintheprototype.
Itturnedoutforthebesthoweverasthefinalsolutionwasmoreinkeepingwithmy“motorcycle”inspirationratherthananoutwardbicycle.ItisalsointhisphasewhenIdecidedtosubtlechangethegeometryoftheframeandforktosomethingthatwasalittlebitclosertoahighendroadbike.
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FINAL DESIGN
ThenameAMPisn’tjustcooltosay,anditsnotjustagreatlookingwordgraphically,itsboththosethingsaswellasashortenedversionofthewordAmpere.Oftenshortenedtoamp,istheSIunitofelectriccurrentwhichiswhyitssuchafittingnameforthisproduct.Thenameshowcasesitsrelianceonnewinnovativetechnologiesinordertodeliverthebestpossiblecommuteunderthemostfrustratingofsituations.
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INITIAL CAD MODELS
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FABRICATION HISTORY
FABRICATION HISTORY
IbeganthefabricationhistorybysendingoffmyCADfilestoberapidprototyped.Choosingapowderprocesscausedsomeproblems,butattheendyieldedahighdetailresult.
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PART FINISHING AND PRIMING
Thefirststeptakenpostprintingwassealingthepowderedpartsinordertogivethemsomestructuralintegrity,followedbysandingandafirstcoatofprimer.
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HEARTBREAK
Thefirstdisastermomentinthemodelmakingprocesscameearly,oneoftheweaker,moredelicateparts(thetire)brokewhilesealingit.Thetirewasre-printed,andsubsequentlyre-broken.
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PRIME, SAND, SPOT PUTTY, PRIME. . .
Itwasalongprocess,andatthispointIwaskickingmyselfforhavingsomanypartsthatweresmallerthanafingerwhichproveddifficulttosand.
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THE PAINT BOOTH
AfterthefirstcoatofprimerwasappliedtoallmypartsImadeaverywisedecisionstosavemylungs.AnyonespendinganytimeinanIDshopneedsatleastthis,ifnotafullrespirator.
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BEFORE AND AFTER
Greenandwhitepartsarethosethathavenotbeenprimedyet.Eveninaphotographitisevidentthatalittlebitofelbowgreasegoesalongway.
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SAND, SAND, SAND, SAND. . .
Atthispointtheconstantstepforward,stepbackwardprocessofsandingandprimingwasgettingprettyexhaustingeventhoughtheresultswereevident.Goodarmworkoutthough!
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FINAL COAT
ThereisnowaytodescribethepurejoyIwasfeelingatthispoint.Nearlyallthepartshadtheirfinalcoatsofprimeronandpaintwasinthehorizon.
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COLOUR
AfteraquickwetsandatahighgritIappliedpainttotheparts.Asawholethiswentsmoothly,withtheexceptionoftheframe.Whitepaintcanbeatoughonetonail.
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COMPONENT FINISHING
Asthepaintdried,gotsandedoff,andwasrepaintedIstartedtofindsomenewfoundmotivation.Seeingthecoloursstarttobecomemorevibrantandhavingthepiecescometogetherwasatreat.
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ASSEMBLY
Thefirstfewcomponentsassembledwerethepowertrain(sprocket,crankarm,andlockbearing),followedbytherimsandthetires,andtheframetotheforkandheadset.
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THE DEVIL IS IN THE DETAILS
Detailingthismodelwasmucheasierthanexpected.Byprintinginasmanyseparatepartsaspossible,Iwasabletoavoidmaskingentirely.Othertouchessuchasvinylgraphicsandhavingmyhandlebarswrappedinrealgriptapereallymadeeverythingpop.
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PICKING UP THE PIECES
AtthispointIwasleftwithfourmajorcomponentstoassemble.SinceIonlyhavetwohands,someextraswereneededhere.Amessofarmsandhandsproppingpartsinthecorrectpositionbroughtthismodelhometothefinishline.
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6.0 FINAL DESIGN
PRODUCT DESCRIPTION
Amp,auniqueandrelevantsolutiontothetroublesonewouldencounterwithcommutinginadenseurbanenvironment.Byusingnanowirebatterycellsasopposedtothemoreconventionallithiumion,ormagnesiumbatteries,theweightoftheproductissignificantlydecreased.Eachindividualnanowirehasclosetothesamemassandweightasahumanhair,allowingforinnovativepackagingsolutions.Traditionale-bikesstoretheircellsonthedowntubeinordertoreducetheeffectsofitsweightontheoverallrideandbalanceofthebike.Amp’scellsarestoredthroughoutthetoptubeoftheframewithnoeffectonthebalance,ride,orphysicsofthebike.Thisismadepossiblebythepreviouslymentionednanowirecells.Anotherbenefitofthesecellsistherapidityinwhichitisabletocharge,andthevolumeofchargeitcanhold.Thisresultsinauserthatisnotdisassociatedfromtheproduct.Riderscanpedal,bank,andturnexactlythesameastheywouldhaveinatraditionalbike.
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EXPLANATION
Mobilityandconvenienceareveryimportantfactorstoconsiderwhendesigningforanurbancommuter.Operationissimplewiththreemodesofuse;afullypropelledmodeweretheridercancoastbyusingjustthemotor,anassistmodesimilartothatinane-bike,andfinallyafullyhumanpoweredmodewereAMPispropelledentirelybytheuser.Inachosenmodewerethemotorisengaged,throttleiscontrolledbythehandlebars.Rotatingthebullhornsinadownwardmotionincreasesthethrottle,andretractingthemdecreasesthethrottle,muchlikeagaspedal.Thebrakesarethesamethatwouldbefoundinanyroadbike.
Nanowirecellspackagedinthetoptube
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Safetyhasalsobeenaddressed.Withfourintegrated,illuminatedlightsasopposedtotworeflectors,makingAMPmuchsafertorideduringthenightthanaconventionalbicycleore-bike.Theheadandtaillightsactinverymuchthesamewaythattheywouldinanyothercommutingvehicle.Thesidelightshoweveraremoreoriginalthanthepreviouslymentionedtwo.Itisverydifficultforpeopleoperatingvehiclestoseebikerswhendrivingsidebysidesothesidelightshelpilluminatetheridesoothervehiclesareawayofitspresenceinordertopreventsideswiping.
TheAMP’sformisquitedifferentfromcurrente-bikesandmopeds.Basingthedesignonobservationsmadewhenwatchingbikersinanurbanenvironment.Thesecyclistsareefficientandbountiful.Thebikeofchoiceforthesepeoplemaybecategorizedasroadortrackbikes,manyofwhichhavesingleorfixedgears.ItisforthisreasonthatAMP’sframeisreminiscentofthesebikes.Theframeisaggressiveandlooks“fast”,whichisinkeepingwithwhatthesecyclistshaveandwant.Ratherthanusesmallerwheelswhichareconventionaline-bikestoday,AMPusesthestandardwheelsizefoundinroadbikesinordertooptimizeitsfunction.Thebullhornhandlebarsarealsoreminiscentofmodifiedtrack,velodrome,androadbikesweretheownerwouldtaketheirstandarddropdownhandlebars,flipthem,andcutofftheendstogivetheirbikeapersonaltouch.AMP’sbullhornhandlebarspaystributetothat,differentiatingitselffromotherproductsinmarkettoday,givingitthatverysamepersonaltouch.
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BENEFITS AND WORKFLOW MAPPING
Thebenefitsofthisproductarebestdescribedinahypotheticaldayfortheuser.AdaywiththeAMPcouldstartoffwiththeriderwakingupandunpluggingitfrombeingcharged.TheAMPusesastandardplugforchargingallowingittobepluggedinnearlyanywhere.Aringcirclestheplugtohighlightitsuseofalternativeenergyandindicatetotheuserthatitisanelectricallypoweredbikeasopposedtoatraditionalbicycle.Userscaneasilycheckitschargebysimplylookingtoseehowmuchoftheringisilluminated.Afullyilluminatedringmeansthattheproductisfullycharged,likewise,whenonlyhalfoftheringisilluminatedtheproductonlyhasahalfcharge.
Seeingthattheproductisfullycharged,theuserwouldthenunplughisbikeandcarryitoutofhisapartment.Thispreviouslydifficulttaskismademuchsimplerfortworeasons.OnebeingthattheoverallweightoftheAMPismuchlessthanastandarde-bike,anddramaticallylessthanamoped.Theuseofcarbonfibreandnanowiresmakestheproductlightenoughforanyonetobeabletothrowitovertheirshoulders,whichbringsustothesecondpoint.TheframeoftheAMPwasdesignedwithcarryinginmind.Itlendsitselftoamoreergonomicshoulderspotthantraditionalbikes.Byeliminatingthedowntubeandseattubethereisplentyofroomfortheshouldertofit.
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Onceoutsidetheuserdecidesonridingtoworkinmode1,fullypropelled.Thecoastingmodegivestheusertheoptiontonothavetoexudeanyoftheirownenergyinordertopreventthemfromarrivingattheirdestinationinatiredorunprofessionalstate.Accordingtothedatacollected,alargeportionofthepopulationsurveyedchoosenottoridetheirbikesontheircommutebecausetheyareeithertootiredinthemorningtopedalallthewaytotheirdestination,ordonotwanttoarrivetowork
UponarrivaltheuserwouldthenlockuphisAMPonabikepostinfrontofhisplaceofwork.Indoingthisheisabletoavoidtheexpensiveandtimeconsumingprocessoffindingaparkingspot.Inacartheywouldbeforcedtoparkfurtherawayfromtheirplaceofworkandbeforcedtopayquitealotfortheprivilegeofparkingforaday.
Beingthededicatedworkerthatheis,bythetimetheuserisfinishedworkforthedayitisalreadydarkout.ThisisnoproblemsincetheAMPutilizesfour,fullyilluminatedlightsforasafernighttimecommute.HeunlockshisAMPfromthebikepost,engagestheheadlight,taillight,andbothsidelights,andbeginshisjourneyhome.Eventhoughhehasmorethanenoughofachargetoridebackinafullypropelledmode,hedecidesonridingwiththeassistengagedinordertogetsomeexercise.Theuserisentirelyvisibletoothercommutersontheroadoncedarkduetothelights,andwhenpedalling,themotionofhislegspassingthesidelightcreatesadynamicchanginglight.Thisdynamiclightmakesitevenmorenoticeabletodriversthatsomeoneelseisontheroadwiththem.Theuserwouldarrivehome;hoistthebikeoverhisshoulderlikehehadatthebeginningoftheday,returntohisapartment,pluginhisbike,andgoabouttherestofhisnight.
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ERGONOMICS
Aswithmostbikeframes,theAMPwouldcomeinalineofstandardsizes.Itisuptotheretailertoeducatetheuseronwhichsizeiscorrectforthem,justlikeinabicycle.AMPdoeshoweverhaveseveralpartsthattheusereitherinteractswith,oradjusts.Thefirstofwhichistheseat.Theseatworkssimilarlytoconventionaldesignsinthewaythatitsasimpleunscrewatthetopoftheseatpost,calledaseatpostclamp.Theuserwouldunscrewtheseatpostclampandadjusttheheighttotheirownbodysize.Someonewithlongerlegswouldbeabletoraisetheseat,andsomeonewithshorterlegscanshortenit.
Alongwiththeseatpost,thehandlebarsareanotherpointofoperation.Inordertoallowmorethrottle,theuserwouldtiltthehandlebarsdownwardintoadropbarposition.Theridersoverallstancewouldthenchangeherefromsomethingmorerelaxedandleisurely,toamuchmoreconcentratedstancelikeinavelodromebikeormotorcycle.Inthiswaytheusermustbemoreengagedandconcentratedwhenusingthemotor.
Thefinalpartthatincorporatesuserergonomicsistheinsideoftheframe.Alotofcyclistshoisttheirbikeovertheirshoulder,sandwichingitinbetweenthetoptubeandthedowntube.Thisisextremelycumbersome,problematic,anduncomfortable.Byeliminatingthedowntube,enoughspaceisfreefortheusertocomfortableplacetheirshoulderinthekinkperpendiculartotheoutletcreatingamuchmorecomfortablemethodtocarryyourbikeupaflightofstairs.
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ThefinalCADrenderswherealotoffuntodo.Playingaroundwithcolourswasabitofalongprocess,everycombinationlookedgreat.WhilethemodelwasdoneinSolidWorks,themajorityofthehighresolutionrenderswereaccomplishedusingacombinationofbothkeyshotandPhotoshop.
Theonlydifficultiesencounteredwhereinpickingviews.Abicycleissomewhattwodimension-alinthesensethatinastraightfrontviewitappearsasnearlyjustaline.AsIgotahangofthings,theonlythingleftwasdecidinguponagraphic.UsingPhotoshopandillustratorImanagedtocomeupwithadesignthatworkedandsuitedtheproductsdesignlangue,thenameAMPsoonfollowed.
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STYLEVARIATIONS
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FINALMODEL
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777777
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Fig. 1 - (BikeRadar, 2010) http://cdn.mos.bikeradar.com/images/news/2010/03/17/1268824374162-13qhasszdkrrg-670-70.jpg
Fig 3 - (TheDailyGreen) http://www.ezriders.ca/wp-content/uploads/2011/04/wisper-sport-905se.jpg?4c9b33
Fig 2 - Enviro Dragon (dragon e-bikes) http://www.dragonebikes.com/enviro.html
Fig 4 - 26 Series, Ladies E-Bike A (Pedelec) (ebikeFactoryChina) http://ebikefactorychina.com/Ebikes/26_Series_Ladies_E-Bike_A-Pedelec.JPG
Fig 5- Honda Hobbit PA 50/Camino moped (European market) http://en.wikipedia.org/wiki/File:Honda_Hobbit.jpg
Fig-6 Scooters 50cc Gas Motor Mopeds (Happy Scooters)javascript:openWin(‘https://www.scooterdepot.us/files/prodimages/h_thumbnail/mc_n50.jpg’)
Fig-7 Emmo Urban (Emmo E-bikes)http://emmoebikes.com/products/urban.html
Fig 8 - Currie Technologies Power Kit (metaefficient.com) http://metaefficient.zippykidcdn.com/wp-content/uploads/2008/08/currie-electric-bike-conversion-kit.jpg
Fig 9 - Bionx Conversion Kit (Bikeshophub.com)http://www.bikeshophub.com/wp-content/uploads/bionx-kit.jpg
Fig 13 - Lithium-sulfur and carbon nanowires (autoblog) http://www.blogcdn.com/green.autoblog.com/media/2010/03/nl-2010-00504q0004.gif
Fig10-Brooksleathergriptape(brooksengland.com)http://t0.gstatic.com/images?q=tbn:ANd9GcRlKtwSKcSRScoYoCTBBGphA0RuxzXCLLSALtok
Fig 11- Carbon Fibre Frame (madeinchina.com)http://image.made-in-china.com/2f0j00SeCaPzWyhqrY/Carbon-Fibre-Bicycle-Bike-Frame-and-Fork.jpg
Fig 12 - Battery in a nanowire (Futurity) http://www.futurity.org/wp-content/uploads/2011/08/Hybrid_electrochemical_device_Rice_1.jpg
Fig 14 - Bicycle accident (Joe Horax Law)http://joehorroxlaw.com/wp-content/uploads/2012/02/bicycle-accident-lawyer1-e1330114118177.jpg
Fig17-Brooksleathersaddle(brooksengland.com)http://t0.gstatic.com/images?q=tbn:ANd9GcRlKtwSKcSRScoYoCTBBGphA0RuxzXCLLSALtokGn
Fig 15 - Audi e-bike (gogreen.com)http://www.gogogreen.net/wp-content/uploads/2011/08/Audi-Electric-Bike-For-the-Future-Urban-Consumer_5.jpg
Fig 16 - Electric bike concept (luxatic.com)http://luxatic.com/wp-content/uploads/2011/10/Electric-Bike-concept-by-Vojtech-Sojka-5.jpg
REFERENCES - IMAGES
*uncited images are from my own personal library that were taken either previous to or during this project.
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REFERENCES - DOCUMENTS
BikeRadar. Sanyo launch solar parking lots for e-bikes. 17 March 2010. <http://www.bikeradar.com/news/article/sanyo-launch-solar-parking-lots-for-e-bikes-25396/>.
Canada, Cyclist Fatality Trends in. Helmet Effect Undetectable in Fatality Trends. 21 June 2004. Document.
Cycling, Ontario Coalition for Better. Cyclist and Helmet Use Survey. Ottawa: Ontario Coalition for Better Cycling, 1994. Document.
Gullapalli, Sravani and Michael S. Wong. "Nanotechnology: A Guide to Nano-Objects." Chemical Engineering Progress (2011): 28-32. Document.
Johnson, Tim. "Cheap and green, electric bikes are the rage in China." McClatchy Newspapers (2007). Newspaper.
Research, Pike. Electric Bicycles, Motorcycles, and Scooters to Gain Increasing Acceptance Worldwide. 10 June 2010. <http://www.pikeresearch.com/newsroom/electric-bicycles-motorcycles-and-scooters-to-gain-increasing-acceptance-worldwide>.
Rowe, Rowe and Bot. "Bicyclist and Environmental Factors Associated with Fatal Bicycle-Related Trauma in Ontario." Canadian Medical Association Journal (1995). Article.
Singh, Timon. Timon Singh. 13 January 2010. <http://inhabitat.com/sandia-creates-worlds-smallest-single-nanowire-battery/>.
T.O., ibike. Innovative study shows that cycle tracks and local streets mean fewer injuries for cyclists. 27 Febuary 2012. Document.
Thom R., Clayton A., and Omar H. Winnipeg's Bicycle Accident Experience. paper presented to the Institute of Transportation Engineers Annual Conference . Winnipeg: Winnipeg's Bicycle Accident Experience, 1990. Document.
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APPENDIX
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appendix
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ADVISOR MINUTES AND DISCUSSION
Ben Ruby
HeyMatt.How’sMilan? AnywaysonceyougetbackifyoufindsometimecouldyougivemeyouremailsoIcansendyouthatsurvey? IwasalsowonderingifyouwouldbeinterestedinparticipatinginmyThesisasoneofmyadvi-sors? Anywaysilltalktoyoumoreonceyougetback.Haveagreattime
Matthew Finbow HeyBen!BackfromMilannow,anditwasoneofthemostamazingthingsIhaveeverexpe-rienced.ReallygladIwent.Anyways,[email protected],soyoucansendmethatsurveyanytimeyoulike.WhatwouldmyrolebeifIweretobeanadvisertoyourthesis?Whatsortofduties?Imightbeinterested.
Byefornow!
Ben Ruby
I’msureitssimilartowhatyouradviserwaswhenyouweredoingyourthesis.ItwouldentitleyouandImeetingsemifrequently(lessthanonceamonth)soIwouldbeabletoutilizeyourex-pertise!WhatIhopetogainfromthisisabetterinformeddesigndecisionbasedonmythesistopic,whichisamoremobilefunctionalurbancommutingvehicle,similartoane-bike.YourworkatBionxwithelectricvehiclesmakesyouoneoftheexpertsonthesubject.Yourunderstandingofthistopicwouldbeusedtohelpgivemeinformedadviceonmydesign.Ifyou’reinterestedillsendyoutheThesisAdvisoryformtoyou. Thanksalotforyourconsideration,it’sareallybighelp!IfyouwouldliketoknowmoreaboutmythesisIcansendyousomemoreinformation
Matthew Finbow Surething!Youcansignmeupforthethesisadvisoryposition.I’dbehappytolendahand.(I’llbehonestwithyou...Ihalf-assedmythesisprettybadlyinanefforttopreservemysanityattheendoffourthyear!LOL)Pleasealsosendmesomeinfoonyourthesis.I’mverycurioustoseewhatkindoftransportationsolutionyouareworkingon.Letmeknowwhatwouldbeagoodtimeforourfirstmeeting.IfyouareclosetoAurorawecouldmeetduringmylunchbreak.Otherwiseitwouldprobablyhavetobeintheeveningsometime.Whereareyoulocated(besidesHumber)?
Talksoon.Cheers!
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ADVISOR MINUTES AND DISCUSSION
Ben Ruby – Email – Nov 12
HeyMatt,
Thanksalotagain,thisisreallyabighelp.
Ihaveincludedinthisemailapowerpointpresentationwithmythesisproposal.SinceIcreatedthis,thescopeofmyprojecthaschangedsomewhatbutismoreorlessthesame.Asofnow,mysignedthesisgoalis;
“Todesignasmall,lightweight,mobilecommutervehiclethatisfullypropelledbyanalternativefuelsource(electric).Thisdeviceshouldbesmallenoughastotakeadvantageofexisting“bicycle”in-frastructure(bikelanesandracks),easilystoredorbroughtuptoanapartment,aswellasintegrateinnovativesafetyfeaturesandtechnologies.”
ThesedaysI’mlivingastone’sthrowawayfromhumbersoIthinkagoodtimetomeetupwouldbenextweekatsometimeifthatworksforyou.YoumentionedthatyourfreeduringyourlunchbreakssoIcouldgouptoauroraonmydayoffWednesdayforameeting.
ThanksagainforyourhelpMatt.
BenRuby
Meeting 1 – Nov 3
Minutes-Firstadvisormeeting.
Thesistopicwasdiscussedandrefined.Mattwasgiventheadvisorformaswellascopiesofresearchandsketchesdonetodate.MattagreedtobeanadvisorandThesisGoalswhereestablished.SecondmeetingwassetupforNovember23
Ben Ruby - Email - Dec 5 2011
HeyMatt,
Justthoughtyoumightliketocheckoutmypresentationformythesis.Letmeknowwhatyouthinkaboutcontent/graphics/anything
regardsBen
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ADVISOR MINUTES AND DISCUSSION
Matt Finbow - Email - Dec 6 2011
Lookinggoodman!Iwouldn’tchangetoomuch.Yourthesisisalreadywaymorethoughtoutthanmineeverwas.Greatjob!
-Matt
Ben Ruby - Email - Febuary 4 2011
HeyMatt,Sorryimadaylateonthis,justaheckticweekofsorts.
AnywaysherearesomemoresketchesIhavedone.Imjuststartingonasketchmodelwhichshouldbedonebytheendofthedayandillsendpicsthen.Letmeknowwhatyouthink!AndIwouldlovetoarrangeameetingsometimesoonifyournottoobusy
ThanksBenRuby
Ben Ruby - Email - Febuary 4 2011
HeyMatt,again,Sketchmodel.
Beholdtheformthatismybicycleframeandchainstaywiththemotorconfiguredatthecrank.Itwillworklikeatraditionalbikeaswell.
Sohereitissanshandlebars/seat
Ben
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ADVISOR MINUTES AND DISCUSSION
Matt Finbow - Email - Febuary 4 2011
HeyBen!
Congratulationsonallyourhardworkonyourthesis.Thisstuffisreallygreat,bothyoursketchesandyoursketchmodel.YouhavemajorsketchingtalentandIamabigfanofyourstyle(IthoughtyouwereoneofthebestonesintheclasswhenItaughtit,ifnotTHEbest).Ilovethedesignofthebike...nothingreallylikeitonthemarkettoday,soitfeelsfreshandnew.AndIcanseeyoulovechamferedsurfacesjustasmuchasIdo!Tome,thisbikeiscryingoutforadetachablefittedcargobagthatwillclipintothewideopenspaceundertheframe.Youcouldmakeitasignaturepartofthebike’slook,anditwillgiveyouanunparalleledcargocapacity.
I’dlovetomeetwithyousometimethisweektodiscussmoreinperson.I’llprobablybedoingbandpracticeeitherTuesdayorThursdayevening.SoIcaneithermeetyouMon,Wed,orFridayevening,oranydayatlunchifyouwanttomeetmesomewherereasonablyclosetoAurora.Letmeknowwhatworksbestforyou.
Greatworksofar!Ican’twaittoseethisfinishedatthethesisshow.Cheers!
-Matt
Ben Ruby - Email - Febuary 5 2011
ThanksMatt,
Itsalwaysgoodtohaveagoodcritonyourworkandafteryoursmyegoisabouttoexplode!Imreallystartingtogetexcitedabouthowthisdesignisturningout.
Asperyoursuggestion,palmtoforehead,couldnotbeleiveididn’teventhinkofthisthewholetimelol!AnywaysilldrawupsomeconceptsonthatanddevelopethedesignabitmoreforwhenIseeyouthisweek.ImfreetomeetwithyouonWednesdayonceyourdonework,imdoneclassesat1:30.
YRTwentbackinserviceyesterdaysothatmakestransportationabiteasierforme.
Wherewouldyouliketomeet?
Ben
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ADVISOR MINUTES AND DISCUSSION
Matt Finbow - Email - Febuary 6 2011
IcandrivedowntotheschoolandmeetyouafterI’mdoneworkonWednesday.Wouldthatbecool?Icanprobablybethereby6:30or7ifthat’snottoolate.ThatwayIcanseeyourmodelinpersonandmaybegiveyousomepointers.Actually,ifKenistherearoundthattimeI’dlovetohaveachatwithhim,too.Letmeknowifthatworksforyou.Cheers!
MEETING
Minutes
-Decidedthatcargobagwouldnotwork-Decidedonfinaldesigndirect-discussedmaterials
Ben Ruby - Email - March 4 2011
HeyMatt,
ItsbeenawhilesoIthoughtIwouldgiveyouaquickupdate!
SO,asofnowIhavejustaboutfinishedmyCADmodelandamrendering/modelmakingstartingtomorrow!Ijustwantedyoutoletmeknowwhatyouthink,ihaveincludedascreenshotofthemodelasofnow.
Iwasalsowonderingwhatyourthoughtsareforcolouringanddetailing.Ihaveattachedsomeim-agesthatIthinkissortofthegeneraldirectionIwanttotakeit.Whatareyourthoughts?Differentstylemaybe?Differentpallet?
ThanksBen
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ADVISOR MINUTES AND DISCUSSION
Matt Finbow - Email - March 5 2011
HeyBen!
Themodellooksgreatsofar.Can’twaittoseeitfleshedoutinreallife.Asforthecolourscheme,Ithinkyou’reontherighttrack.I’mabigfanofusingbasicwhiteandblackasbasetones,withsplash-esofabrightcolourusedstrategicallyandsparinglytoaccentuatethelinesoftheform
Ben Ruby - Email - March 26 2011
HeyMatt,
ItsbeenawhilesoIfiguredIwouldgiveyoua“pre-finish”updatetoletyouknowhowthingsarepro-ceeding.
Iamnearingcompletionofthemodelmakingphase...andthankgodforthat.Whatamessofbreak-ingpartsandendlesshoursofsandinghahaha.SoIattachedsomeprocesspicstoshowyouhowItackledthebeast.Thelatestimagewasjusttakentoday,whatIhaveleftispaintingthetreadsofthewheels,vinyls,andfinalassemblysoimpredictingtwomoredaysatbest.
IhavealsostartedgeneratingsomePhotoshop/cadrenders,thereisateaserattachedaswell.
Iwentwiththecolourcombowehadtalkedabout,andalltheorangepartsaretheinteractiveonesiebrakes,power-trainetc.
Feelfreetoshowthistosomepeopleatworkaswell,Iwouldlovetogeteveryone’sopiniononthefinalproduct.Inregardstowork,Iwaswonderingifyoucouldgivemyportfolioaquickflipthroughandtellmewhatyouthink.
Asalways,yourhelpandadviceisinvaluable,Ben
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PROJECT PLAN
Project Description (what are you proposing to do?)
Electricbikes,ore-bikesarebecominganincreasinglypopularmeansoftravelforcom-muters.Theyfailtobridgethegapbetweenmotorcyclesandbikeshowever.Theyaredifficultandexhaustingtopedal(whentryingtochargethebattery),areunprofessional,unattractive,andfailtomeetmanyneedsofthemoderndaycommuter.Anotherremergingtrendisthatofcycletravelinsideofthecityasitisoftenfasterthandrivingorpublictransit,moreconvenient,andenvironmen-tallyconscious,althoughtheeffortinvolvedincyclingcanbedemandingforsomeonacommutetowork(resultinginasweatyemployeeshowingupforwork).Iproposetodevelopavehicleintendedfordowntowntravelthatisfullypropelledbyanalternativefuelsource(mostlikelyelectric)thatin-tegratestechnologiesandsafetyfeaturesfoundinmotorcycles,whileretainingtheoveralllightnessandmobilityofabicycle.
Specific Goals (What do you hope to learn?)
Throughthethesisproject,Ihopetobetterunderstandurbanliving,andcommuting.AsIplanonlivingandworkingdowntownTorontoIfeelthatthistopicwouldbeagoodwaytopreparemeforbothdowntownliving,aswellaswork.Ialsohopetobetterunderstandtheemergingecofriendlytechnologiesassociatedwitheveryone’sdaytodaycommute.
Time Line (Critical Path)
Items Date
ResearchfinishedNov1DesignFinalizedDec1CADmodelfinalizedJan1ModelandboardsfinishedMidApril
Suggested Assessment criteria (How will you know if you Succeed)
IwillknowIhavesucceededifIamabletoaddressthecoreissuesassociatedwithcommutertravelinanurbanenvironmentsuchasToronto.
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WORKFLOW REPORT
Ifeelasthoughmyperformancethroughoutthisprojecthasbeenveryconsistent.DespitearockystartwhenIstruggletode-cideuponathesistopic,thepaceofthisprojecthasbeensteady.
AttheinitialideationphaseIwasstillsomewhatlost,butdidnotloosefaithinmydesigndirection.Thisoptimismwascarriedthroughouttheentiretyoftheproject.
Asawhole,IamextremelyproudofwhatIhaveaccomplishedinthisproject.Beingapoormodelmakeritwasoneofmygoalstoproduceanextremelyhighqualitymodel.WhilemymodeldidnotendupbeingasgoodasIhadhoped,itisstillbyfarthebesthardmodelthatIhavecreated.
Ispentampletimeontheboardsandthebookletaswell.WithanexpectedfinishdateofApril1stIfeelasthoughIwasontherighttrackforthemajorityoftheproject.
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SurveyResponseReportProduct:E-bike
ByBenRuby
Objective: Toobtaininformationfromatargetgroupinordertobetterinformdesign.
Method: Web-basedsurveyusingSurveyMonkey
Product: E-bike
Description: Amoremobile,functionale-bikethatiscapableofutilizingcurrent“bicycle”infrastruc-turesuchasbikelanesandbikeracks.
#ofSurveyRespondents:11
DescriptionSurveyRespondents: Students
DateofSurvey:
Questions and Answers (Notes)
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E-BIKES ASSESSMENT
AnAssessmentoftheBenefitsandFeaturesforLightCommutingVehiclesUsingtheHouseofQual-ityTechnique
Objective: Todeterminethebenefitsandfeaturesforalightcommutingvehicle,usingtheEmmo UrbanandEnviroEbikesasbenchmarks.
Method: HouseofValueSearchtechniquesforpromotionalmedia(literature/internet)ofcompetitorproducts
Product: E-Bike
Description: Commutervehicleusedfortransportationpurposes
Purpose: Recreation/Transportation
RelatedProducts/CompetitorProductscurrentlybeingmanufactured: Emmo Bionx DragonEBikes RelatedProducts/CompetitorProductsexaminedinthisreport: EmmoUrban($1295) DragonEnviro($1195)
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SummaryBenefitsandFeatureswereestablished,usingcompetitorproductstoclarifyandhelpdefinetheben-efitsandfeaturesforthenewproductdesign.
Customer Benefits and Their Ranking (from Hi to Lo): Looks Speed Cost Weight ComfortNote:Thisrankingwasdeterminedfrom:personalopinion.Asurveyofusers/possiblecustomerswouldbethenextstep Technical Features and Their and Ranking (from Hi to Lo): Battery 58 thebatterystronglyaffects cost,looks,andweightMotor 57 Themotorstronglyaffects Speed,cost,looks,andweightRange 41 Rangestronglyinfluence Speed,costandweightSafety 40 Safetyinfluences looksweightandcomfortSecurity 20 Securityaffects Looks,cost,andweight
Features Assessment of Competitor Product: T hetechnicalfeaturesofcompetitorproductswascollectedandinput.Foroneproduct,theemphasiswasplacedonlongerrange,andanoverallmorecomfortablecom-mutewhichwasreflectedinitsoverallsizeandaestheticaswellaslargerbatteryandmotor.Fortheotherproduct,keepingalightweightframereminiscingofabicyclewasmoreimportant.Thesizeofthebatteryandmotorhoweverinterferedandtheoverallcostoftheproductdoesnotjustifyitsuse.
Intermsofthespecificfeatures, Battery: Offeredasastandardfeatureoneach,butcanbeupgraded Motor: Offeredasastandardfeatureoneach,butcanbeupgraded Range: Bothcompetitorproductsofferedadecentrange,theurban’swasgreater however Safety: TheEnvirohadfarmoresafetyfeatures Security: TheUrbanhadfarmoresecurityfeatures
Benefits Assessment of Competitor Product: Areasforpossiblecustomerbenefitadvantagewere(fromhightolow): Style Comfort Cost
References:http://emmo.ca/urban/http://www.dragonebikes.com/enviro.html
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Appendix:PromotionalLiteratureofCompetingProducts