2012: the year social media changes, completely
DESCRIPTION
This presentation, 2012: The Year Social Media Changes, Completely, means to give a high level perspective on the landscape of Social Media in 2012, and how this landscape is likely to change. The topics include the fragmentation of Social Media, Twitter and Apple OS integration, LinkedIn positioning itself as the go to platform for job seekers and recruiters, Facebook's upcoming IPO and new ad offerings, Google's integration with itself - particularly through Google Apps, Android smartphones, Google Plus and preexisiting Google AdWords advertising strategies. And because I felt compelled to, I even addressed Pinterest & what influence this platform will have on visual imagery in web design.TRANSCRIPT
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2012: The Year That Social Media Completely
Changes
Joe Robb@joelrobb
[email protected]://linkedin.com/in/
joerobbhttp://slideshare.net/
joerobb/
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I’ll tell you a secret …
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Social Media* Doesn’t Exist Anymore.
*As we knew it in 2011.
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The Future of Social Media is a whole different animal.
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This is not the future of Social Media
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This isn’t either.
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This may be the future of Social Media … but probably isn’t.
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The Future of Social Media is search engine fodder.
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PICTURES OF CATS:
The Future of
Social Media
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What are the big players doing?
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Twitter is releasing ad vehicles for the SMB market.
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Facebook Launches New Ads Too
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Everywhere
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The Greatest Variable:
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More about that later
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LinkedIn wants me to do what?
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Images are worth - if not 1,000 - then many words.
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<link rel="image_src" href="http://www.example.com/clementine.png" />
Meta Images Gain Importance
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User Generated Images Will Continue to Dominate
Social.
Plan accordingly
.
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DO NOT DISTURB:
Curating in Progress
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Which Reminds Me:
Social is increasingly influencing Search.
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Social Media to Game Social Media
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Mountain Lion and Twitter Integration
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SEARCH PLUS YOUR WORLD
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March 1, 2012
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The Smart Money is on Google
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Tomorrow, you should go here:http://www.slideshare.net/joerobb/
To Close:
I am Joe RobbYou can find me here:
http://twitter.com/joelrobbhttp://linkedin.com/in/joerobb
http://profiles.google.com/robb.joehttp://blog.gbs-inc.com
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Photo Credits:• Mountain Lion: http://
www.flickr.com/photos/cohenphotosca/4480391547• Guy in funky hat:
http://www.flickr.com/photos/yourdon/5335194407/• Coke Monster: http://
www.flickr.com/photos/madslucky13/3670495388/• Fighting Hartebeests:
http://www.flickr.com/photos/malczyk/5638599313/• Shaggy Cow: http://www.flickr.com/photos/sovietuk/1020459918
/• German Boxers: http://
www.nationalgalleries.org/object/AL00028/ • Shattered Figurines: http://www.martin-klimas.de/